PR CONSULTANCIES SERVICE PROVIDERS - IN EUROPE 2017 - Communication Director
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PR CONSULTANCIES
AND
SERVICE PROVIDERS
IN EUROPE 2017WE Communications
Tower House, 10 Southampton Street
London, WC2E 7HA
United Kingdom
+44 (0) 20 7632 3800
+44 (0) 20 7632 3801
www.we-worldwide.co.uk
Melissa Waggener Alan VanderMolen
CEO, President & Founder President, International and WE+ Alan VanderMolen
alanv@we-worldwide.com
Year founded:
1983
EMEA locations:
• London
• Johannesburg
• Munich
For brands to understand which factors are driving them for-
wards, backwards or spinning in place our research study aims Fields of expertise:
to help them statistically spot the best ways to move with and • Technology
ahead of these trends. So we are curious. How will brands that • Consumer
are in constant motion capitalize on the right opportunities to • Healthcare
propel forward? • Social Innovation
If you’re interested in understanding how your brand is per- Clients:
forming versus your competitors and their motion, please get in Aruba Networks, Boehringer Ingelheim,
touch for an in depth analysis. Brightcove, Collinson Latitude, FlySafair,
FSC, Honeywell, iRobot, MediaTek, Nissan,
Microsoft, PageGroup, Skype, Takeda, Verne
Global, Xerox, ZTE
2STAYING AHEAD WITH EXPERT COLLABORATORS Open source, sharing economy, remote teams, flat hierarchies and virtual meetings: the future of collaboration is well and truly here, and communications professionals are at the heart of the development. Whether it’s a matter of pioneering new forms of team work as they break down silo walls with internal communications, or advancing the use of cutting-edge tools to find and share knowledge within the organisation, communication professionals are at the cutting edge of collaboration. The firms collected here are experts in advising teams both large and small on ways to improve the way they work together – thereby increasing efficiency and productivity. They're also, of course, master collaborators themselves, having worked with the biggest and the best in every industry imaginable. So whether you're looking for PR advice on improving your work flow or on the hunt for a new external partner to bring out the best in you and your colleagues, the companies in the following pages are bound to be the right partner for your team. Kind regards, Dafydd Phillips Editor in Chief Communication Director magazine
TABLE OF CONTENTS
ADDISON GROUP PAGE 04
BUZZCAPTURE PAGE 06
CARMA PAGE 08
CLEAR EUROPE PAGE 10
CS&A INTERNATIONAL PAGE 12
DEVELDE INTERNATIONAL PAGE 14
EPRESSPACK PAGE 16
FLEISHMANHILLARD PAGE 18
FTI CONSULTING PAGE 20
GRAYLING PAGE 22
GLOBAL IMAGE MANAGEMENT (GLIMMA) PAGE 24
KREMER & COMPANY PAGE 26
LEIDAR PAGE 28
MSLGROUP PAGE 30
OSG COMMUNICATIONS PAGE 32
PROMPTER-IN-A-BOX PAGE 34
RELEASD PAGE 36
REPUTATIONINC PAGE 38
SITEIMPROVE PAGE 40
SPARKS & CO PAGE 42
THE CHALFONT PROJECT PAGE 44
VIM GROUP PAGE 46
WE COMMUNICATIONS PAGE 48PR CONSULTANCIES
AND
SERVICE PROVIDERS
IN EUROPE 2017
HELSINKI
COPENHAGEN
AMSTERDAM
LAREN
BRACKNELL LONDON
FRANKFURT AM MAIN
BRUSSELS
PARIS
NYON
MADRIDC O N S U LT A N C Y
Insight that cuts through.
Creativity that stands out.
Ideas that endure.
Addison Group is a leading creative communication agency. We
help companies to bring their stories to life with convincing,
compelling communication that engages their most important
audiences.
People don’t come to us for the easy stuff. Our clients face
significant communication challenges, driven by increasingly
complex audience requirements, greater regulation and the
disruptive effect of ever-changing technologies.
To succeed, they need a narrative that is both compelling
and convincing: rooted in the fundamentals of their business,
crafted with a clear sense of who they are and what they
are trying to achieve, designed to give them relevance and
respect.
This is not easy to achieve, but we have been doing it for nearly
40 years, work with over 50 leading companies across the UK
and Europe and know what it takes. We help our clients create
and deliver truly integrated corporate communications – brand
and internal engagement, digital and social communications
and corporate and sustainability reporting.Addison Group
49 Southwark Bridge Road
London, SE1 9HH
United Kingdom
www.addison-group.net
Rachael King
+44 (0)207 815 2035
Tom Robinson James Brock
Chief Executive Officer Executive Director rachael.king@addison-group.net
Year founded:
1978
European location:
London
Fields of expertise:
• Digital and social communication
Our consultants help by developing deep insights into our • Corporate branding and marketing
clients’ businesses – their strategy and business model, their • Employee Engagement
performance, and their behaviour – and the world they operate • Corporate reporting
in. Our creative team produces digital and physical designs that • Sustainability communication
have impact and make our clients stand out. Our production
and technology teams build and manage the infrastructure that Clients:
supports our ideas. Abu Dhabi Investment Authority,
American Standard, Averda, British Land,
Our experience across all corporate communication disciplines Coca-Cola Hellenic Bottling Company,
enables us to provide a comprehensive range of services, all Diageo, Essentra, Forsys Subsea, Genesis,
designed to help companies manage their reputations, all HSBC, InterContinental Hotels Group,
based in three simple imperatives. Japan Tobacco, Kingfisher, KPN,
Legal & General, London Stock Exchange
Insight that cuts through. Group, M&C Saatchi, National Grid,
Novartis, Perfetti Van Melle, Pfizer,
Creativity that stands out. Prudential, QinetiQ, Schroders, Tesco,
Unilever, Visa Europe, Wolseley, WPP and
Ideas that endure. Zurich Insurance Group.
5S O F T W A R E & I T- S E R V I C E P R O V I D E R
IN CHARGE
OF YOUR REPUTATION
Reputation is everything! Reputation management is an essen-
tial aspect of every business. In a (social) media driven world,
how do you filter what’s important for your brand or business?
How does your brand respond to complaints or compliments?
Buzzcapture offers technology that helps businesses and
brands to gain structural insight into media discussions and
publications, enabling them to measure and manage their
reputation. We make innovative technology accessible and in
addition to our tools, we offer extensive services like strategy,
training, research reports and audits.
All-in-1 monitoring dashboard for social, online and
offline media
Thanks to our close cooperation with media partners, we are
able to offer a single integrated solution for both national and
international online media, social media, internal social me-
dia, print and RTV. Using a wide range of technological prod-
ucts and the additional services offered by our analysts, we are
able to provide support to Communication, Marketing, Media
Relations, PR, Customer Service and Business Intelligence
departments.Buzzcapture
Overtoom 197
1054 HT Amsterdam
The Netherlands
+31 (0)20 320 03 77
info@buzzcapture.com
www.buzzcapture.com
Alex van Leeuwen Joost Hofstee
Chief Executive Officer New Business Manager Year founded:
2006
European locations:
• Amsterdam
• Berlin
Fields of expertise:
Buzzcapture is an international award
winning reputation management agency
Each customer can set up its own dashboard to include rel- based in Amsterdam and Berlin. Buzzcap-
evant data, charts and analyses. The combination of innova- ture monitors and analyses online news,
tive technology and a comprehensive service is what makes social media (internal social media such
Buzzcapture’s services unique. Each client is assigned to a as Yammer included) and offline channels
dedicated analyst who is an expert in the industry or field, such as RTV and print media.
who will answer questions and help with analyses and reports.
In doing so, we support various depart-
In addition, we have an in-house development team which ments that want structural insight into
means we can respond quickly and ensure we stay one step relevant communications from customers
ahead at all times. We don’t just come up with the new fea- about the brand, product or company in
tures for our product roadmap ourselves, they are driven by order to manage their reputation. The SaaS
our customers’ needs. products we provide are the Brand Monitor
(online reputation management dashboard),
Social Inbox (social CRM for customer
care teams) and we provide various training
courses.
Clients include:
Procter & Gamble, EY, KPMG, Biogen,
Novo Nordisk, Novartis, Vice Media, H&M,
McDonald’s, Tele2, PwC, DHL and ING.
7SERVICE PROVIDER
DELIVERING
WHAT MATTERS
CARMA is a global leader in media intelligence. CARMA brings
together an experienced global team and enhanced global
capabilities. CARMA delivers what matters. More innovation.
More speed. More value. More insights in more languages.
With 15 international offices and staff in 43 countries around
the world, CARMA conducts research of media coverage in all
key geographies around the world and in over 80 languages.
We offer a unique perspective: globally active, but also truly
local. Our on-the-ground staff speak the local language, know
local customs, and can help you achieve a greater understanding
of any market. You know how important it is for your insight
provider to listen to you and understand what you need;
CARMA is that partner.
A Balance of Automation and Curation
CARMA delivers what matters using a combination of cutting
edge technology and human expertise to capture global media
coverage and provide you with analytics that drive your
business forward. Our unique methodology drives deepCARMA
Royal Victoria Patriotic Building
John Archer Way
London, SW18 3SX
United Kingdom
+44 (0)20 8877 3314
+44 (0)20 8877 2702
clientservices.eu@carma.com
Tom Vesey Stephan Israel
Consulting CEO, Europe Managing Director, Europe www.carma.com
Year founded:
2000
European locations:
• London
• Malta
• Lisbon
insights with sector-expertise, communications performance Fields of expertise:
scoring, competitor intelligence, message resonance and • Traditional and social media analysis
C-level reporting. • KPI development and reporting
• Reputational analysis and
CARMA uses the best technology world-wide including a range management
of custom developed and licensed technologies, to support our • CEO outreach analysis
delivery platforms for content and data. Our methodologies are
developed and validated by leading academics and scientists Clients:
and we use the best in class data visualization to ensure All Industries: Strong credentials in
effective comprehension. Finance, Banking, Consumer Goods,
Pharmaceuticals, Oil & Gas, Automotive,
We believe that each client’s needs are unique and we are IT & Telecoms, NGOs as well as CEO &
committed to offer agility and innovation when setting up Board-level communications.
programs to meet and exceed our clients’ expectations.
With us, you avoid meaningless data and receive
insights that matter.
9TRAINING PROVIDER
COMMUNICATE BETTER
Sharpen your communication skills
with our media experts
Do you struggle to keep up with the latest social media trends,
dread delivering speeches or take hours of video but have no idea
how to edit it? If so, we are here to help.
Clear Europe is a Brussels-based agency specialising in media,
journalism and communication training. Our aim is to equip you
with the tools you need to communicate better – whether
mastering social media, writing crisp copy, coping with
interviews, handling journalists, crafting messages or shooting
and editing video.
So what’s so special about our training?
• We focus on practical skills – like pitching stories,
writing press releases and drafting PR strategies –
not abstract theory.
• Our trainers bring decades of experience to their
coaching – and they are passionate about what they teach.
• We want you to have fun while learning – which is why
we prefer interactive exercises to boring presentations.
• Our courses are tailor-made to your needs and available
in most languages.Clear Europe
117 rue de Stassart
1050 Brussels
Belgium
+32 (0)495791918
info@cleareurope.eu
www.cleareurope.eu
@clear_europe
Gareth Harding Aurélie Vo Thi
Managing Director Business & Communication
Manager Year founded:
2011
European location:
Brussels
Training courses:
Writing skills: How to Write Clearly,
Writing for the Web, Blogging for
In addition to coaching, our journalists can help transform Beginners, Perfecting Press Releases.
dull and error-strewn texts into sparkling copy and moderate Media training: Working with
your conferences without moderation. We also provide Journalists, Mastering Media Interviews,
strategic advice on how to get your messages across, work Influencing EU Media.
with the media and devise communication campaigns. Communication Skills: Drafting a PR
Plan, Effective Public Speaking,
We look forward to working with you to make the world a Crafting Messages, Presentation Skills,
clearer place. Powerful Storytelling.
Digital / Social Media: Building a
Digital Strategy, Mastering Social
Media, Social Media Campaigning,
Shooting & Editing Video.
Clients:
European Commission, Ebay, Amcham
EU, Qualcomm, Business Europe, Save
the Children, POLITICO Europe,
Council of the EU, Bayer, Oxfam,
Givaudan, Allianz, MedTech Europe,
ETUC, European Parliament, German
Marshall Fund, Invest Europe,
European Youth Forum, Cefic,
UK Foreign Office.
11C O N S U LT A N C Y
CRISIS MANAGEMENT
IS WHO WE ARE AND
WHAT WE DO –
and not just another service
on the shelf.
In the late 1980’s, it was a major Asian airline’s request to
develop a comprehensive crisis management procedure that
made Caroline Sapriel, CS&A’s founding Partner, realise that
good crisis management was a make-or-break for companies
anywhere in the world. Back then, mostly high risk industries,
like nuclear, aviation, oil and gas and chemical, recognised
that good preparation was critical and not just a nice-to-have.
Today’s interconnected world and systemic risks compounded
by incessant media and social media scrutiny have made
crisis preparedness a basic must-have for all organisations in
the private and public sectors internationally.
As a pioneer and a recognised leader in the field of risk, crisis
and business continuity management, CS&A International has
been servicing clients across industry sectors globally from
key geographic locations in Europe, Asia and North America
for the past 25 years.
We are devoted to the mission of helping our clients continu-
ously enhance their crisis resilience by delivering customised
services and best practice solutions through:
• Our understanding current standards and trends and
anticipating clients’ expectationsCS&A International
Rms 1109-10, CC WU Building
302-8 Hennessy Road
WanChai – Hong Kong
Belgium: + 32 15 330 362
Hong Kong: +852 5195 4928
caroline.sapriel@csa-crisis.com
dirk.lenaerts@csa-crisis.com
Caroline Sapriel Dirk Lenaerts
Managing Director Senior Partner koen.peeters@csa-crisis.com
Year founded:
2011
European locations:
• Amsterdam
• Brussels
• London
• Paris
• Consulting with our clients in the development of
workable solutions to meet standards to come Fields of expertise:
• Developing unique new tools and methodologies to help • Risk assessment and management
clients anticipate, prepare for and manage crises more • Emergency response, crisis manage-
effectively. ment and business continuity process
• Engaging a cross-functional high calibre team of experts development and implementation
in risk, scenario planning, reputation management, • Crisis preparedness diagnostics and
media and crisis communication, business continuity, audits
HSE management, psychology and security. • Crisis management training
• Our affiliations with Academia in the US, Europe and Asia. • Scenario planning
• Issues and stakeholder mapping
In the words of CS&A’s partners at the University of Maryland • Crisis/media communication training
“CS&A’s unique expertise makes them the go-to shop for • Crisis leadership training
complex negotiation and crisis management audit, training and • Crisis exercises (table-top, simulation,
evaluation”. online real-time drills)
• Stress and family assistance training
About: CS&A International is a specialist-consulting firm • Counsel and on-call support
providing a comprehensive and integrated approach to risk,
crisis and business continuity management, emphasizing Clients:
crisis anticipation, prevention, mitigation and recovery and CS&A’s clients include multinationals across
helping clients enhance their crisis resilience. industry sectors: GSK, Baxter, Molson Coors,
AB InBev, Danone, Refresco, Cargill, Shell,
Total, Cathay Pacific Airways, Vinci Airport,
Hong Kong International Airport, Michelin,
Ford, Hyundai, Swire Shipping, Hong Kong
Mass Transit Railway.
13C O N S U LT A N C Y
DEVELDE INTERNATIONAL
Partners in Talent Management
and Employer Brand Positioning.
DeVelde International is a leading specialist executive search
and organisational development consultancy. We are compelling
employer brand advocates for our clients; we not only source
the best possible candidates, we actively go to market in
each search, with a positive employer brand message. We
help our clients navigate today’s competitive talent market,
advising on all aspects of the talent acquisition journey.
Our successful people and service centric executive search
offering focuses on the following disciplines; corporate
communications, marketing, digital, data and e-commerce. We
partner with leading multinationals and Fortune 500 companies
in their search for agile leaders and diverse high performance
teams. Our clients and candidates trust us to give them impartial
and constructive advice. DeVelde International’s consultants
are industry experts who blend professional search experience
with extensive functional knowledge, because we believe it
takes a specialist to truly consult in the niche of international
communications and marketing.
DeVelde International draws on years of experience to act as
sparring partners for organisations undergoing – or about to
undergo – change. With change now an everyday part of business
life, we work with clients to help understand how best toDeVelde International
7Th Floor
Barbara Strozzilaan 201
1083 HN Amsterdam
The Netherlands
+31 (0)20 2402-989
anita@develdeinternational.com
www.develdeinternational.com
Anita van de Velde
Managing Director
Year founded:
2002 / Rebranded 2015
European location:
Amsterdam, The Netherlands
Fields of expertise:
• Executive Search in Corporate
Communications, Marketing,
construct teams and develop talent to realise longer term Digital, Data, and E-commerce
strategic business goals. We use our knowledge of how the • Employer Branding
various parts of an organization interconnects to ensure the • Organisational Design and Talent
kind of collaboration and agility that will make your company management
change-proof. We offer multinationals looking for support in • Career Development
organisational development a number of different possibilities
in talent management, team blueprinting, employer branding, Clients:
executive search, career development and coaching. Edelman, NXP, Aegon, Ahold Delhaize,
AkzoNobel, Arcadis, Ashland, ASML,
The best possible partner to help build your organisation’s Booking.com, DLL, DSM, Elsevier,
talent is one that is both socially and ethically responsible. At Heineken, KPN, LeasePlan, Liberty
DeVelde International, we hold ourselves to the highest possible Global, Eurostar, NN Investment
standards to ensure your business success Partners, Nyrstar, Philips, Prologis,
Robeco, Softonic, Staples, TATA,
Every business has a responsibility to the wider world in which TomTom, VimpelCom, Wolters Kluwer,
it operates. For us, this is supporting initiatives that ensure Takeaway.com, SHV.
everyone develops from an even playing field. This is why
DeVelde International is a partner of the charity Smile Train. Smile
Train is an international children’s charity with a sustainable
approach to a single, solvable problem: cleft lip and palate. For
each placement made by DeVelde International we will sponsor
a child to have the much-needed operation to fix their cleft lip
and palate.
15SERVICE PROVIDER FROM NEWS AND CONTENT TO EDITORIAL STRATEGY, MULTICHANNEL COMMUNICATIONS, AND INFLUENCERS ENGAGEMENT
ePressPack
55, rue de l’université
75007 Paris
France
+33 (0)1 84 16 55 42
contact@epresspack.com
www.epresspack.com
Antoun Sfeir Jerome Jelocha
Managing Director VP Professional Services & European locations:
Technology • London
• Paris
Fields of expertise:
• Online newsrooms
• Campaign and event newsrooms
We help brands increase engagement and interaction of • Global, local, regional newsrooms
their news and content • Brand newsrooms
• Newsroom microsites
We can help make your news and content work more • Digital press packs
effectively
Clients:
Enhance the way you communicate your news and Accor Group, Arte, Aston Martin, AG
content and make it usable Assurances, AstraZeneca, Baume &
Mercier, Bayer, EACD, ING France, Canal+,
ePressPack works with major brands (and their respective PR Kering, Manpower, Lagardère, Louis
agencies) across numerous sectors from luxury and hi-end Vuitton, L’Oréal, Louvre, Orange, Renault
fashion, to automotive and technology, to tourism and food Nissan, , Pernod Ricard, Piaget, Zadig &
& drink, to pharmaceutical to financial, and everything in be- Voltaire…250 global brands.
tween. Working at a global, regional or local level with brands
such as AstraZeneca, VW, Louis Vuitton, Orange, Renault Nis-
san, Reed Exhibitions we create bespoke multi-channel online
communication platforms, seamlessly integrated into their own
website enhancing the way they publish, manage and display
content (press releases, images, videos, infographics etc) on-
line to support their audience requirements whilst enabling
them to simultaneously disseminate rich media content via
HTML email to their desired audiences externally.
17C O N S U LT A N C Y
THE
SEVEN
SINS
Why change campaigns often
deliver anything but change.FleishmanHillard Inc
Bankside 2, 100 Southwark Street
London, SE1 0SW
United Kingdom
+ 44 (0)208 618 2800
www.fleishmanhillard.com
Nick Andrews
Nick Andrews
Senior Vice-President & Senior Partner
Senior Partner FleishmanHillard London
nick.andrews@fleishmaneurope.com
Year founded:
1946, St Louis, USA
European locations:
Amsterdam, Athens, Belgrade, Berlin,
Bristol, Brussels, Bucharest, Budapest,
The average comms chief has been in the industry 15-20 years, Copenhagen, Dublin, Dusseldorf, Frankfurt,
during which time most can count on one hand the campaigns Geneva, Helsinki, Istanbul, Kiev, Lisbon,
they led that changed the world. For some, it’s none. We toil and Ljubljana, London, Madrid, Milan, Moscow,
spend. And spend and toil. But how many of us can claim we’re Munich, Paris, Prague, Ski, Sofia, Stock-
making real change happen? holm, The Hague, Vienna, Vilnius, Warsaw,
Zurich
In his expert workshop, FleishmanHillard senior partner Nick
Andrews calls ‘time’ on campaigns that don’t shift the dial or make Fields of expertise:
a real difference, and uncovers the common pitfalls that turn what • Brand Marketing
could be the meaningful into the meaningless. His Seven Sins • Crisis Management
will uncover the pitfalls of campaigning today that stand in the • Content & Design
way of measurable change. • Corporate Reporting
• Digital & Social
• Media Relations
• Public Affairs
• Reputation Management
• Research & Analytics
• Strategic Integration
Clients:
With over 1,200 clients worldwide (over
300 in Europe) FleishmanHillard is one of
the largest PR firms worldwide, working
across every sector from healthcare to food
and drink, manufacturing to electronic
consumer goods.
19C O N S U LT A N C Y
EXPERTS WITH IMPACT
Protecting your enterprise value
with FTI Consulting
From our beginnings in a small warehouse in 1982, FTI Consult-
ing has grown to one of the pre-eminent consulting firms in the
world. FTI Consulting has been a trusted advisor during some
of the most memorable events in our recent history including
landmark celebrity legal cases, international crises and disputed
presidential elections. Our founders were pioneers who created
solutions at the intersection of law, communications and tech-
nology, and today our teams of world-leading experts in their
fields provide critical thinking about wide-ranging and far-reach-
ing business and economic issues.
In Brussels, FTI Consulting has brought together our expert pub-
lic affairs knowledge of the European Union and its Single Market
with our broad international experience of developing and deliv-
ering bespoke and integrated regional strategic communications
programmes. We specialise in strategic and integrated public af-
fairs communications services advising multinational companies
facing business-critical political, policy, regulatory or reputa-
tional challenges on how to engage with politicians, NGOs and
the media in Brussels and beyond. In 2017, FTI Consulting Brus-
sels grew thanks to multiple new senior hires and now has a team
of 70 professionals of 20 different nationalities.FTI Consulting
Avenue Marnix 23
1000 Brussels
+32 (0)2 289 09 30
http://fticommunications.com
Julia Harrison
Managing Partner
Julia Harrison Simon Dibb
Managing Partner Strategic Senior Managing Director julia.harrison@fticonsulting.com
Communications Strategic Communications
Year founded:
1982
European locations:
Berlin, Brussels, Copenhagen, Dublin,
Frankfurt, Helsinki, London, Madrid, Paris,
The Hague
Our team of multi-lingual experts enables us to operate as a Fields of expertise:
communications hub for clients across the world and the FTI • Corporate Reputation Management
network. We also added two new practices: competition and • Strategic Media Relations
cybersecurity. • Public Affairs
• Corporate Branding & Positioning
Globally FTI Consulting counts some 4,600 consultants in 28 • Issues Management
countries on six continents, from Nobel laureates to industry • Crisis & Litigation Communications
leaders, providing business-critical services in strategic com- • Marketing Communications
munications and research, creative engagement, economic • Employee Engagement & Change
consulting, forensic and litigation consulting, corporate finance Communications
and restructuring and more. • Leadership Communications
• Creative Engagement Solutions
FTI Consulting is a signatory to the EPACA industry Code of
Conduct and a voluntary registrant to the European Transparency
Initiative.
21C O N S U LT A N C Y
GRAYLING, CREATING
MEASURABLE ADVANTAGE
The communications network
with a pan-European footprint.
Where, why and how we connect – with each other, with brands,
with corporations, governments and other organizations – is
shifting all the time.
Influence and power are shifting too, as demands for openness
and participation become more vocal, and more widespread.
No communication method or channel is completely controlla-
ble, and no reaction certain, or even always predictable.
Hyper-connectivity, information access and citizen activism are
driving a new public policy paradigm, where an organization's
value, and even license to operate, are subject not only to the
will of political decision makers, but also the court of public
opinion.
Grayling is built to help organizations of all kinds navigate this
unpredictable landscape, planning for and mitigating risk, cre-
ating and leveraging opportunity. And with 28 wholly-owned
offices in 22 European countries, we are set up to do this on a
regional, micro-regional and local basis.Grayling
Holborn Gate
26 Southampton Buildings
London, WC2A 1AN
United Kingdom
+44 (0) 20 3861 3750
uk@grayling.com
www.grayling.com
Jan Simunek Sarah Scholefield
CEO, Grayling Continental Europe CEO, Grayling UK & Ireland
Year founded:
1982
European locations:
Austria, Belgium, Bulgaria, Croatia, Czech
Republic, France, Germany (Frankfurt &
Munich), Hungary, Ireland, Netherlands,
Poland, Romania, Russia, Serbia, Slovakia,
Slovenia, Spain (Madrid & Seville),
We develop inventive, integrated communications solutions that Switzerland, Ukraine and the UK (London,
are rapidly scalable to deliver against organizational needs. Birmingham, Bristol, Cardiff, Edinburgh,
Leeds and Southampton).
With on-call senior counsel, powerful content, and unrivalled
connections, we help our clients to engage, adapt and evolve, Fields of expertise:
building brand resilience and creating measurable advantage. • Public Relations
• Public Affairs
• Financial Communication
• Crisis Communication
• Content Marketing and Event
Management, in the areas of Energy,
Industry, Professional Services, Con-
sumer Brands, Tourism, Healthcare,
Public Sector & Non Profit
• Infrastructure and Technology.
Clients:
Aetna, DHL, Huawei, Kapsch Group, OMV,
AbbVie, Bosch, Grunenthal, SES Astra,
Emirates, IBM, Otis, Mondelez, eBay, Visa,
Coty, Nikon and LEGO.
23C O N S U LT A N C Y
BRAND CONSISTENCY
WORLDWIDE.
Global brand solutions,
delivered locally.
Global Image Management (GLIMMA) is an award-winning
specialist in all aspects of brand management. From strategy
and design, right through to implementation and compliance,
we help companies to bring their brand to life.
Brand and communications professionals face increasingly
complex challenges when developing and delivering their
brand strategy. To create high quality brand experiences that
are consistent, regardless of context (online or in a physical
environment) and location (wherever you are in the world) is
not an easy task.
To succeed, they need brand consistency worldwide. Reas-
surance that global brand requirements work successfully in
local markets. Brand solutions that work in every format and
in every market.
We understand that your brand is your reputation. We work
with clients to develop deep brand insights and translate these
into easy-to-implement brand solutions globally.
With the largest global network of international brandingGlobal Image Management
(GLIMMA)
European Headquarters
experts spanning 100 countries, we offer global coverage Ocean House, The Ring, Bracknell
and local market knowledge, underpinned by strategic brand Berkshire, RG12 1AX, UK
experience.
Het Poortgebouw
Through our network of 400+ approved partners, we deliver 54-62 Beech Avenue
global branding programs quickly and efficiently thanks to 1119 PW Schiphol-Rijk
our on-the-ground teams of specialists. From graphics and Amsterdam, The Netherlands
workwear to digital and online solutions, we capture and can
deliver on every brand touchpoint. www.glimma.com
For more than fifteen years, we have been working with 30+ Gerben Bleijenburg
global companies to deliver global consistency across all +31 (6)5382 6676
brand touchpoints, based on two basic principles: Gerben.bleijenburg@glimma.com
Brand consistency worldwide. Year founded:
2000
Global brand solutions, delivered locally.
European offices:
UK, The Netherlands, France,
Germany, Italy, Hungary, Switzerland,
Norway & Denmark, Greece, Romania.
Fields of expertise:
Brand strategy and design, brand
audits and surveys, brand implemen-
tation, brand management.
Peter Koomen Gerben Bleijenburg Clients:
Managing Director Business Director
Alitalia, Amazon, Avianca, BP, C&A,
Dior, DuPont, Education First, Ford,
Gate Gourmet, Getinge, Geodis,
Heineken, Hilton, Nokia, Holcim,
HSBC, Kaplan, Lexus, Moscow Jewelry
Factory, Mott MacDonald, Pearson,
PETRONAS, Plastic Omnium,
Portakabin, Selecta, Shell, SNCF,
Suez, US Military, Volkswagen,
Western Union, Zimmer Biomet
Ross Haxton Peter Leonard
Creative Services Director Business Development Director
25C O N S U LT A N C Y
KREMER & COMPANY
CONNECTS BUSINESS
AND SOCIETY
For a winning and meaningful
positioning based on relevance
Today we see organizations in transformation looking for new busi-
ness models and value cases to create new possibilities and fu-
ture success for the organization, while startups and innovators are
challenging them with their disruptive ideas.
So organizations have to accelerate their change while society is
becoming fully transparent. From a societal, economic and tech-
nological perspective, there is a growing need for organizations to
align with the interests of all stakeholders and to adjust to the rules
of a transparent society.
Kremer & Company creates valuable and sustainable relationships
between organizations and their stakeholders. Resulting in a win-
ning and meaningful positioning in society. We align your business
strategy with the societal context of the organization and we create
one voice to all stakeholders by defining central themes on which
you can demonstrate leadership. To accelerate the implementation
of the strategy we empower and enable leaders in aligning and en-
gaging internal and external stakeholders. They are in the driver seat.Kremer & Company
Stationsweg 2
1251 KC Laren
The Netherlands
+31 (0)6 2223 2226
marion@kremerandcompany.com
www.kremerandcompany.com
Marion Kremer
Managing Director & Founder Year founded:
2016
European location:
Amsterdam, The Netherlands
Fields of expertise:
Kremer & Company creates valuable
and sustainable relationships between
organizations and their stakeholders.
Kremer & Company is a consulting organization focused on devel- Resulting in a winning and meaningful
opment and implementation of stakeholder strategies. We always positioning in society. The Stake-
work from a 360o approach and bring in transparency and the voice holder Strategies portfolio consists
of the stakeholder. We build up a strong professional ecosystem of services like Reputation strategy
and work in close cooperation with associated senior professionals development, Theme development,
in the field. Strategy & theme alignment, Content
management, Relationship manage-
Kremer & Company is founded by Marion Kremer in 2016. She ment, Strategy counseling, Leadership
was in the driver seat herself many times. Prior to this Marion counseling, Performance mapping,
held several management positions in various organizations and Integrated reporting, Stakeholder en-
was an entrepreneur earlier. She is an reputation leader with al- gagement, Leadership representation,
most 25 years of experience in commerce, marketing and com- Leadership profiling, Communication
munications. programs, Stakeholder dialogues.
Customers:
Large and corporate enterprises and
organizations in transformation and
their disruptors.
27C O N S U LT A N C Y
LEADERSHIP NAVIGATION
Leidar: Find your North Star
Leidar means ‘North Star’ in Old Norse. People have used the
Leidar Star to chart their course as long as they have been
travelling. Leidar is an international communications consul-
tancy and we help our clients set their course, navigate and
communicate with their stakeholders.
As a full service consultancy, we know that leaders – whether
individuals, organisations, or companies – succeed when they
have credibility, connect on an emotional level, and tell their
story using compelling narratives.
We understand what drives reputation and how to establish
credibility through thought leadership.
We help leaders connect with their audience, creating sto-
ries that inspire and using those stories to drive emotional
engagement.
Our expertise across the full spectrum of communications dis-
ciplines enables us to design, plan, implement and manage
exactly what our clients need.Leidar SA
Rue du Collège 18
CP 1287 CH-1260 Nyon
Switzerland
+41 (0)22 365 99 55
contact@leidar.com
www.leidar.com
Year founded:
We work with clients on local, regional and global levels, from 2009
our offices in Geneva, London, Oslo, Kongsvinger and Brus-
sels. Our multi-cultural, multi-lingual team has a breadth of European locations:
international experience that gives Leidar a uniquely global Geneva, London, Brussels, Oslo,
mind-set. And we are truly one team. We work together seam- Kongsvinger
lessly across all our offices to provide clients with a real in-
ternational service. Fields of expertise:
Brand and reputation strategy
Research and insights; Vision, mission and
values; Thought leadership and CSR; Chan-
ge management; Crisis communications
Design and identity
Naming and branding; Corporate identity;
Design of digital and printed materials
Digital platforms
Web development and programming;
Video; Digital advertising
Stakeholder engagement
Message development; Employee commu-
Phil Riggins Ingrid Helsingen Warner nications; Social media; Media relations;
Brand and reputation strategy International profiling Media and crisis communications training;
Speaking platforms; Advocacy campaigns;
Promotional campaigns
Clients:
Leidar consultants have deep expertise
within specific industries and we serve
clients in all these industry areas:
Aerospace; Agriculture; Health and pharma;
Energy; Environment; Financial services;
Oil and gas; Sports; Technology; Non-profit
and philanthropy; Consumer electronics;
Lukasz M. Bochenek
Thought leadership and advocacy Food and beverage
29C O N S U LT A N C Y
INFLUENCING
THE PEOPLE THAT MATTER
Communications that build businesses,
brands, reputations and relationships
in a world of disruption.
One quarter of the world’s 100 most valuable brands partner with
us to help them build their businesses, brands, reputations and
relationships. We are their communications partners, working
with them to create growth, meet their most critical challenges,
seize their biggest opportunities, and thrive in a world of relent-
less and disruptive change.
Our goal is to create the right impact for our clients by influencing
the people that matter most to them – inside and outside their
organisations. It takes a combination of original insights, big
creative ideas, and flawless 24/7 execution and optimisation.
Our success is based on the alchemy between 3,000 colleagues
around the world and our ability to bring their diverse expert
perspectives to clients’ challenges. It’s their talent that helps
our clients move from campaigns to sustained narratives and
conversations, from intrusion to engagement and from consumers
to communities. We encourage all our people to be fearless,
passionate, creative and above all accountable for the impact
they have for our clients. We know that our clients need us to be
constantly one step ahead, innovating and always in search of
the new and surprising for them.MSLGROUP
5 Rue Feydeau,
75002, Paris
France
www.mslgroup.com – please view for
country contact details
Year founded:
Priscilla Kuehnel Guillaume Herbette
Director of Engagement CEO 1987
European locations:
Amsterdam, Berlin, Breda, Brussels,
Bucharest, Copenhagen, Frankfurt, Geneva,
Gothenburg, Hamburg, Helsinki, Istanbul,
Ljubljana, London, Milan, Munich, Oslo,
Paris, Rome, Sofia, Stockholm, Warsaw
Fields of expertise:
• Consumer PR
Our work takes many forms, from high-level strategic counsel • Reputation Management and
to creative thinking and communications that integrate every Corporate Communications
possible channel and discipline. We take a holistic perspective • Sustainability communications
on every challenge and we’re always driven by business impact • Digital & Social Media
and audience insight. • Influencer Marketing
• Employee Communications
We are one of the Top 5 global PR and communications • Events and Experiential
agencies and we play a vital role as Publicis Groupe's strategic • Financial Communications
communications and engagement experts. • Healthcare
• Public Affairs
• Content and Design
Clients:
Some of our clients include; Netflix, Coca
Cola, IKEA, Adidas, Air Liquide, Monoprix,
Samsung, Ericsson, BUPA, P&G,
J Sainsbury, HSBC, EY, RSA Group, AB
Inbev, Nestle, Renault, Shiseido, Land
Securities, RELX, Lloyds Banking Group,
GSK, Merck, Allergan, Heathrow, UBS
31C O N S U LT A N C Y
COMMUNICATIONS AGENCY
FOSTERING GOOD LIFE
According to a study spanning 142 countries carried out by Gallup
in 2015 on the State of the Global Workplace, only 13% of employ-
ees worldwide are engaged at work.
Meaning that only one in eight employees are committed to their
organizations and to its success. At the same time the majority of
us are spending a substantial part of our time at work.
Why should we care? Because happy staff makes happy customers.
Several recent studies indicate that employee behavior and attitude
is one of the most significant drivers of customer satisfaction. Your
engaged employees will not only spread their enthusiasm to cus-
tomers, but they also are more dedicated to offer the best product
and service to customers.
The key question is: do your employees feel that they have work
worth doing? Our mission at OSG Communications is to discover
together with you how your organization promotes good life, not
just for your employees but to all of your stakeholders. We combine
service design, strategic communications and research to crystalize
the purpose of your organization’s work. We will also support you to
in making your vision visible in an integrated way in all channels.OSG Communications
Mikonkatu 5
00100 Helsinki
Finland
+358 (0)400 630 063
www.english.osgviestinta.fi
Toni Perez
Toni Perez Pekko
CEO Happiness Manager CEO
OSG Communications Nordics
toni.perez@osg.fi
Year founded:
1993
European locations:
Turku, Helsinki, Stockholm
We have derived our philosophy from a Chinese proverb: If you Fields of expertise:
want happiness for an hour—take a nap. If you want happiness for Storytelling, strategic communications,
a day—go fishing. If you want happiness for a month—get mar- service design, media relations, custom
ried. If you want happiness for a year—inherit a fortune. If you want publishing, content marketing, sustaina-
happiness for a lifetime—help others. bility communications, change manage-
ment, digital and social media and brand
We’d love to hear about your organization’s philosophy! Email us marketing (through our sister agency OSG
and we will surprise you! Creative)
goodlife@osg.fi Clients:
Companies and organizations, both interna-
tional and Nordic, which are either leaders
in their own sectors or aiming to be. We
have strong credentials across technology,
healthcare, environment, construction
industry, b-to-b services, food and travel.
33SERVICE PROVIDER
PROMPTER-IN-A-BOX
The secret of the best speeches
Ever since United States presidents began using it in the 1950s,
the teleprompter has been the open secret of the best speakers and
speeches in history. Presidents, celebrities, corporate executives,
lecturers in solemn events… all of them use it frequently in the
world.
The teleprompter allows natural reading while looking at the audi-
ence. The experience is excellent, compared with the impersonal
exercise of reading a script on paper. The audience only sees two
transparent mirrors.
However, the traditional teleprompter is full of drawbacks. It is very
bulky and heavy and requires the assistance of helpers.
Every time we travelled to Mexico, Washington or Brussels, we had
the problem of having to transport a prompter or hire one. There
was also the trouble with its assembly, adjustment and control from
a computer hidden behind the stage. These were inconveniences
that only Presidents, Prime Ministers and a handful of privileged
leaders with resources could afford themselves.
So, we invented Prompter-in-a-box out of pure necessity. It is the
only portable speech prompter, integrated in a carry-on suitcase,Prompter-in-a-box
contact@prompterinabox.com
contacto@prompterinabox.com
www.prompterinabox.com
Year founded:
2014
European location:
Luis Arroyo
Managing Director & Founder Madrid
Fields of expertise:
For decades we have helped presi-
dents, royals and senior executives
deliver their speeches with high
effectiveness. For this reason we have
used prompters, a magical tool that
enables the speaker to read without
anyone knowing. While looking at the
that can be assembled in four minutes and managed with an iPad, audience, and with their head held
no additional assistance required. You will not have to plug it in as high, reading from two practically
it has four hours’ battery life. And you will also be able to adjust the invisible mirrors, one each side. The
mirrors with a remote control. experience is unique both for
audience and speaker.
Prompter-in-a-box can be managed from any device, but we have
created Prompter-in-an-app (www.prompterinanapp.com), to make Clients:
the reading process incredibly simple. With Prompter-in-an-app Our clients portfolio includes
you can control the text from the stand or any other place. You can corporations, goverments, public and
stop, speed up or slow down anytime you want with just one finger. private instititutions, and educational
And you can edit the texts and import them directly. organizations in Europe, the Americas
and Africa. We are also expanding
Try out Prompter-in-a-box free of charge. Write, we will solve any worldwide, opening opportunities for
queries you may have. We are also looking for distributors and ven- partners and distributors.
dors worldwide. If you are interested, please contact us.
Now you can deliver a speech like the Clintons, Michael Jackson
or Bill Gates used to do.
Prompter-in-a-box is developed and designed by Asesores de Co-
municación Pública, an international communication consultant.
35SERVICE PROVIDER
THE EXECUTIVE
ENGAGEMENT PLATFORM
FOR COMMS TEAMS
Share digestible, compelling updates
with leaders across your business.
The Executive Engagement Gap
99% of Fortune 500 Chief Communications Officers
say that Executive Communications is a priority*.
Yet modern PR & Comms teams are forced to rely on out-
dated and uninspiring formats like PDF, Word and Excel to
communicate with senior leaders across their organisations.
Those updates are simply not being read. And the stakes couldn’t
be higher.
As PR becomes more complex, and Executives ever busier, this
widening ‘Executive Engagement Gap’ is jeopardising everything
that Comms professionals work for and care about: recognition,
influence, budgets, promotions and pay rises.
The Executive Engagement Platform
Our customers share compelling, digestible updates with
senior leaders across their organisation. Those updates can be
absorbed in minutes - any time, on any device, in any browser.Releasd
85-87 Bayham Street
London, NW1 0AG
United Kingdom
+44 (0)207 424 7931
sales@releasd.com
http://releasd.com
Richard Benson Elliot Jacobs
Co-CEO, London Co-CEO, London Year founded:
2014
European location:
London
Expertise:
Releasd is a platform that allows
Communications teams to inform and
engage their Executives.
Prominence. Power. Prosperity.
Clients:
By reaching out to senior stakeholders and demystifying their Our platform is used by mid-sized and
work, Comms leaders are, for the first time, receiving positive enterprise organisations including ABInbev,
feedback and greater appreciation from their Execs. BBC Worldwide, Brother, Cushman &
Wakefield, Disney, Estée Lauder, Grant
Best Practice Thornton, IHG, JLL, John Lewis, L’oreal,
Nissan, NBCUniversal, Panasonic, Pernod
Customers also benefit from world-class onboarding, support Ricard, Philips, Renault, Starwood Hotels,
and advice from our specialist Client Services Team. TUI, Wacom and many more.
Experts in closing the Executive Engagement Gap, they’ll
share best practice to ensure that Releasd is successfully and
painlessly rolled out across the Comms function.
Join Hundreds of World-Class Comms Teams
We work with mid-sized and enterprise organisations globally.
Get in touch to hear their stories, or to find out how your team
can better engage senior leaders across the business.
*The Chief Communications Officer: 2015 Survey and findings among
the Fortune 500
37C O N S U LT A N C Y
REPUTATION CENTRICITY
The future of reputation sits at
the heart of successful organisations
Many of the world's best performing organisations are increas-
ingly recognising that reputation is built and protected from the
inside out, embedded in the organisation's culture and strate-
gy. This requires a genuinely collaborative approach in which
every leader, employee and stakeholder is encouraged to make
a contribution to enhancing reputation rather than this being
the preserve of the communications function.
Technology such as social media, and the wider democratisation
of information are fuelling the pace of these changes. This
requires organisations to think through the cultural and struc-
tural challenges and opportunities needed to respond to this.
When ReputationInc was founded 15 years ago, reputation
was barely on the radar or aligned with business strategy.
We thought let’s have the courage to branch out and set up a
specialist management advisory firm focusing exclusively on
the field of reputation management.
ReputationInc started with a group of like-minded people who
shared a singular ambition: to create a powerhouse for reputa-
tion thinking, encouraging leaders to view reputation not only
as a risk but much more as an opportunity to create superior
performance.ReputationInc
71 Hopton Street,
London, SE1 9LR, UK
+44 (0)20 7024 2600
info@reputation-inc.com
Our DNA is to champion the latest thinking around how corpo- Year founded:
rate reputation is best defined, measured, managed, governed, 2002
nurtured and delivered.
European locations:
We are a multi-national, multi-disciplined and multi-functional London, Dublin, Oslo
team of natural problem-solvers based in London, Dublin,
Oslo and New York City. Our variety of experience means we Fields of expertise:
recognise opportunities and challenges for our clients that Reputation intelligence: We provide
exist outside the traditional approach to communications. you with a clear, unified picture of your
reputation. Knowing what matters to
We have advised global leaders, FTSE 500 companies and your stakeholders, how they perceive
some of the worlds' most admired organisations, publicly and your business and how they are likely to
privately held in over 35 markets across the world. act towards it, we provide you with the
insights to inform your engagement and
business strategy.
Reputation strategy: From connecting
your reputation with your vision, purpose
and values, we help you uncover your
DNA, improve the environment in which
you operate and build operational frame-
works to deliver your reputation strategy in
line with business strategy.
John Mahony Dennis Larsen
Group CEO, Managing Partner, Reputation capability: We equip leaders
ReputationInc ReputationInc Oslo and employees to understand the new
rules of the game and how to succeed
in it. Through tailored development
programmes, we create ambassadors that
can skilfully judge, promote and navigate
an organisation’s journey in a hyper-
connected world.
Reputation engagement: We bring ideas
and strategies to life to move your reputa-
tion forward. We turn them into campaigns,
John Keilthy Dr. Kerstin Liehr-Gobbers
Managing Partner, Director, thought leadership and engagement plat-
ReputationInc Dublin ReputationInc forms. In doing so, we keep you connected,
help you build reputation and trust.
39SERVICE PROVIDER
ACT WITH DIGITAL CERTAINTY
Unlock new insights to gain complete
visibility across your content quality
Siteimprove transforms the way organizations manage and
deliver their digital presence. We are a people-centric company
driven by the desire to help customers act with digital certainty.
The Siteimprove Intelligence Platform provides complete visi-
bility and deep insights into what matters, empowering teams to
outperform the status quo with certainty every day.
As the digital world becomes increasingly complex, it’s more
important than ever for organizations to maintain an error-free,
consistent, up-to-date, and accessible digital presence. Site-
improve’s intelligent automation software has helped more than
5,000 organizations worldwide transform the way they manage
and deliver their digital presence.Siteimprove
Sankt Annæ plads 28,
1250 Copenhagen, Denmark.
+33 (0)36 93 50
info@siteimprove.com
www.siteimprove.com
Year founded:
Morten Ebbesen Ivan Bager
CEO Director of innovation 2003
European locations:
Amsterdam, Berlin, Copenhagen, London,
Oslo, Vienna
Field of expertise:
The Siteimprove Intelligence Platform is
comprised of Content and Analytics Suites,
providing comprehensive and intuitive
Siteimprove was founded in 2003 with a goal of making the web insights that connect users’ digital strategy
a better place for all. With more than 425 employees in nine to organizational goals.
offices worldwide, we pride ourselves on having a truly global,
yet truly local approach. The Content Suite offers organizations com-
plete visibility into their digital presence,
Siteimprove is dedicated to helping customers make the most of streamlining the content creation process
their online assets, while providing everyone with the knowledge and helping to create and maintain a
and tools they need to help make the internet a more inclusive positive user experience.
and effective place to operate.
With the Analytics Suite, organizations
can define and report on relevant KPIs and
use real-time data to visualize the efficacy
of their digital presence. An intuitive
dashboard helps teams measure and track
visitor behavior to make more informed
decisions about site structure and content
strategy.
Clients:
Siteimprove has transformed the way nearly
5,000 organizations manage and deliver
their digital presence. Our customers derive
from a wide variety of industries, including
higher education, finance, government,
healthcare, retail, non-profit, and more.
41C O N S U LT A N C Y
COMMUNICATION FOR
EUROPE’S FINEST RESEARCH
Sparks & Co aims at solving
humanity's greatest challenges.
Humanity’s prosperity can only be addressed today through
innovation, but ideas alone are not enough. Sparks & Co gives
science a wider voice to help researchers in Europe communi-
cate. Inspired by the passion for what we do, we work to reduce
the breach between society and science, spreading the real im-
pact of our projects in the everyday life. We believe it is the only
way to provide humanity with the tools it needs in the fight for a
better tomorrow.
Since 2014, Sparks & Co has joined forming EU consortia
to provide its expertise to public funded research through the
R&D funding programme Horizon 2020. The EU Framework
Programme for Research and Innovation has highlighted the
need for excellent communication about research to the general
public, industry, media, policy-makers and scientists. Sparks &
Co has become a leader in providing the best communication
strategies to EU funded projects in only 3 years.
Our young, dynamic and talented team firmly believes we have
a mission to communicate science in the brightest way to help
solve of humanity's greatest challenges and our clients share our
views. We have been included in 7 European funded projects and
our contribution to EU projects has been funded by the European
Commission to a total of 1.4 million euros.You can also read
