DAVINES GROUP SUSTAINABILITY REPORT 2019/2020 - Sustaining Beauty
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DAVINES GROUP SUSTAINABILITY REPORT 2019/2020
Every new beginning comes from
some other beginning’s end.
Lucius Annaeus Seneca
|4|
INDEX
6. LETTER FROM THE CHAIRMAN
AND CEO
THE DAVINES GROUP
9. AN OVERVIEW OF OUR BUSINESS
10. MILESTONES
12. THE “STAKEHOLDER WHEEL”
14. OUR BRANDS
OUR COMMITMENT
17. ACTIVELY CONTRIBUTING
TO THE SDGS
20. RESILIENCE
22. BEING A B CORP
OUR PERFORMANCE
32. PEOPLE
35. PLANET
41. COMMUNITY
44. PROJECTS
FURTHER INFORMATION
|6|
TO BE THE BEST LETTER
FOR THE WORLD, FROM THE CEO
CREATORS OF GOOD
LIFE FOR ALL, In a normal situation there would be much methods. And since many aspects of our
THROUGH BEAUTY, to celebrate about what happened in 2019.
First and foremost, the B Corp re-certification,
lives and also of the market are changing,
some of them probably forever, we must
ETHICS AND which rewarded an enormous team effort
involving the staff of both Parma main’s office
learn both to manage them and to turn them
into opportunities. However, it would be a
SUSTAINABILITY. and the branches, which achieved a result that
we can be proud of. Or our transformation
serious mistake to think that these are the
only ways in which we can learn. We cannot
into a Benefit Corporation, which testifies to rule out the possibility that a health threat
our Group’s deep commitment to positively similar to what we have experienced will
impacting all stakeholders and to promoting reoccur. Indeed, if humanity does not focus
this philosophy in order to spread it to an on resolving the consequences of global
increasing number of companies. Not to warming, it will certainly face disasters on
mention the company’s economic and financial a much larger scale than those that we have
LETTER
performance, which is concrete proof that this experienced in recent months. While we
model not only meets the needs of people must address this issue with even greater
FROM THE
and society while protecting the environment, determination, we must also tackle no less
but it can also generate growth and profits. serious “diseases”, such as pollution and
CHAIRMAN Today, however, it is difficult to rejoice at these unequal distribution of resources, which
results. External circumstances require us to has reached unsustainable levels. It would
adopt extraordinary management in which be wonderful if this mobilization to fight the
continuity between the past and the future is virus, despite all its inefficiencies and errors,
The time has come for the Davines Group to more emphatically in the unfortunate year
no longer certain. The challenges are different could now be replicated to combat these other
work to achieve a systemic change. We are in which I am writing, 2020, whose memory
and as we reaffirm the principles in which types of “disease”, which would ultimately
driven to do so by our corporate consciousness, will never leave us and whose consequence
we believe, we have to come to terms with a also make us more resistant to health risks.
which underpins our vision of Sustainable for Davines is our renewed and reinvigorated
new reality. For our part, we have faced this Davines wants to play a leading role in this
Beauty and B Corp ethos. This consciousness determination. A great effort will still be
crisis by ensuring the safety of our employees mobilization and that is why we are committed
hinges on an awareness of the fragility of our required from everyone so we can contribute
and the company, by turning isolation into to continuing to provide a good example of
human condition and the nature of things. to a new paradigm of regeneration, which is
an opportunity to shorten the distance with this vision of life, business and society, and
Our strong business vocation stems from now increasingly necessary for the survival of
our customers, by providing them with all our to increasingly involving other organizations
gratitude and our choices from a desire to be our species. Now we just have to overcome
support during the reopening phase, and by in order to create a movement of people
part of a movement towards a regenerative it, each in our own sphere. Davines will do
opening up to change when it represents an and businesses capable of promoting truly
economy. An approach to science, study so in its own field through the indispensable
opportunity for improvement. Beyond this sustainable economic, social and environmental
and research in line with a vocation that work of everyone in its global community; we
response, however, the turmoil that we have development.
encompasses a part that is more connected are all required to become many little heroes.
to the soul and spirit, to the good karma that experienced shows the extent to which our
we seek. Davines wants to be all this. No, lives and society can be affected by events
we have not arrived anywhere – the Village outside our control. This crisis has disrupted
is not our destination. Davines is only for the lives of people, institutions and businesses
those who want to continue on a very specific Chairman
more than any other disruptive event we can CEO and general manager
path of commitment and sacrifice towards Davide Bollati imagine. We can only successfully recover Paolo Braguzzi
overcoming their own limits, adopting a heroic from such situations, in spite of the damage,
attitude. A hero is only a hero if they manage if they are an opportunity to learn. In this
to go beyond their own self-interest, with the case, it is reasonable to assume that, should
aim of pursuing a greater common good. It a crisis of this nature reoccur, governments
is this road and no other that is mapped out and health services will be able to react
for Davines. This is worth reiterating even more effectively, in terms of both timing and
|8|
THE DAVINES GROUP AN OVERVIEW OF OUR BUSINESS
2019
36 3
YEARS BRANDS
IN BUSINESS IN SKINCARE
AND HAIRCARE
7 PARMA DEVENTER
OFFICES LONDON
NEW YORK
MEXICO CITY
HONG KONG
WORLDWIDE PARIS
PRESENT IN 90
COUNTRIES
709 OF 46
COLLEAGUES NATIONALITIES
58 28
FORMULAS MILLION
DESIGNED UNITS SOLD
€163 117.4
MILLION B CORP SCORE
TOTAL TURNOVER OBTAINED
+10%
+16%
+13%
| 10 |
MILESTONES
OUR COMPANY'S DEVELOPMENT OUR PATH TOWARDS SUSTAINABILITY
1983 2019 2005 2020
The Bollati family founds a cosmetics The Davines Village gardens are The “Carta Etica” is written. The Group obtains B Corporation
laboratory to create formulations and do inaugurated. recertification. Sponsorship of the World
Happiness Report. Co-creation of the
production for third parties.
2018 2006 Regeneration 20/30 alliance.
1992 The Davines Village opens. The/skin
regimen/ line becomes its own independent
The Parma office begins to use electricity
from renewable sources. The first CO2
2019
The company decides to concentrate equivalent (CO2eq) compensation project
on producing and distributing under the brand. is launched. The Davines Group’s main events are
Davines brand. carbon neutral. “A single shampoo” is
launched entirely carbon neutral. This
2016 2007 project is a symbol to our dedication. The
1994 The Hong Kong branch opens. Construction
work begins on the Davines Village.
Creation of the Sustainable Beauty concept
main office in Parma and the New York
office become Benefit Corporations.
International distribution starts. and drafting of the “Sustainable Beauty
Manifesto”.
1996 2013 2018
The [ comfort zone ] brand is born. The Netherlands, Germany, and Belgium 2009 The “Davines ‘Carta Etica’, the New
Blooming” is presented.
branches open. The “Charter for Sustainable Research” All Davines Group offices worldwide
is written.“Sustainable Beauty Day” - first
2004 2012
edition.
become carbon neutral.
All our product packaging becomes carbon
The New York branch opens. neutral.
The [ comfort zone ] Scientific Committee
2011
2017
is born.
2006 The “Charter for Packaging Research”
2007
is written. The Parma offices and manufacturing
The Paris branch opens.
facilities become carbon neutral.
The Mexico City and London branches
2014
open.
“I Sustain Beauty” - first edition. 2016
The collaboration with Slow Food begins. The Group obtains the
B Corporation certification.
2015
[ comfort zone ] adopts the new philosophy
to formulation, “Science Based Conscious
FormulasTM”.
| 12 |
THE “STAKEHOLDER
WHEEL”
In Davines, we work every day to ensure
the prosperous longevity of the company
through a concrete commitment to all those PROUD OF THE COMPANY’S
CONSIDERS DAVINES
who are directly or indirectly involved in the
AN EXEMPLARY MODEL OF PERFORMANCE, BOTH TANGIBLE
company’s work - our stakeholders. The
“Stakeholder Wheel” is an overview of our SUSTAINABILITY AND INTANGIBLE, AND
commitment to our stakeholders. OF ITS SUSTAINABILITY
UNITY OWN
ER
MM S
CO
T
EN
NM
STA
BENEFITS FROM THE POSITIVE ENVIRO WORKING IN DAVINES
IMPACT OUR WORK HAS IS AN OPPORTUNITY
FF
FOR SELF-FULFILMENT
AL
THEY ARE TREATED THEY BELIEVE DAVINES ADDS TO THE
SUP
CL SSIO N
HONESTLY AND FAIRLY, SUCCESS OF THEIR BUSINESS AND IS
AND PLAY A FUNDAMENTAL A SOURCE OF SATISFACTION. FOR US
TS
ROLE IN THE PROPAGATION THEY ARE A COMMUNITY OF TRAVELING
P LI
IE N
OF EXCELLENCE AND COMPANIONS, OUR ALLIES IN CREATING
E
ER
OF
GOOD LIFE A BETTER LIFE FOR OUR FINAL CLIENTS
S
PR
DI
ST
RIB A L
U TO R FI N
S N TS
THE BEST AND C LI E OUR PRODUCTS
MOST LOYAL PARTNER THEIR AND SERVICES PROVIDE
BUSINESS CAN HAVE A GRATIFYING EXPERIENCE
AND STICK TO THEIR PROMISES
| 14 |
OUR BRANDS
Davines creates professional Our mission is to cultivate Dedicated to those who
hair products in which quality beauty within and around us embrace the pace of modern
is combined with the utmost and to promote a conscious life, /skin regimen/ slows
respect for the planet and its lifestyle. We improve skin, down the accelerated aging
resources. We use business body and mind through process thanks to highly
as a force for good, promoting sustainable, science-based concentrated formulations,
a regenerative model of solutions, offering unique botanical extracts and
Sustainable Beauty. experiences and focusing on professional expertise that
people and the planet. combines science and results.
| 16 |
OUR COMMITMENT ACTIVELY CONTRIBUTING
TO THE SDGs
With 10 years left to achieve the Sustainable The results achieved by the Davines Group,
Development Goals (SDGs)*, the Davines shown in the graph on page 18, confirm the
Group has chosen to further its commitment company’s concrete contribution to each SDG,
by adopting the SDG Action Manager, an identifying new activities to implement and
innovative tool that makes it possible to highlighting the goals that require greater
monitor, inspire and increase the company’s focus.
contribution to achieving the SDGs. The Davines Group’s highly positive experience
Launched in January 2020, the SDG Action with the SDG Action Manager has inspired
Manager was developed by B Lab and the it to encourage every company to use this
United Nations Global Compact to give tool. The Davines Group has always felt a
companies around the world the opportunity responsibility to contribute to the global effort
to set clear and dynamic SDG targets, to advocated by the 2030 Agenda, not only by
compare themselves with other companies participating in the achievement of its goals,
in the same industry, and to take significant but also by inspiring others to do the same,
action that can benefits everyone. By conscious that sustainable development can
introducing common standards for measuring only generate shared and lasting prosperity
the company’s SDG footprint, which was for everyone through collective responsibility.
previously a matter of speculation, this tool
brings greater transparency to a field that
is increasingly exposed to the risk of “SDG
washing”.
Enthusiastically welcomed by the B Corp
community, the SDG Action Manager measures
*The 17 Sustainable Development Goals (SDGs) are set
companies’ contribution to each of the 17 out in the 2030 Agenda, the plan of action signed in 2015
goals through a questionnaire divided into six by UN member states for shared sustainable development
achieved by 2030 through the involvement of governments,
sections (business model, internal operations, businesses and private citizens.
supply chain, collective action, risk level).
| 18 |
RESULTS OF THE DAVINES GROUP’S CONTRIBUTION SOME OF OUR PROJECTS THAT ARE ONGOING OR IN THE
TO THE SDGs ACCORDING TO THE SDG ACTION MANAGER PIPELINE LINKED TO THE SDGs:
relevant SDGs project description geographical area of influence stakeholders involved performance indicators
ETHIOTREES ITALY FOR CLIMATE
1, 4, 5, 8, 11, 13. 13,17
EthioTrees is a “proprietary” CO2 Italy for Climate is an initiative by the
equivalent (CO2eq) compensation project, Fondazione per lo Sviluppo Sostenibile,
exclusive to the Davines Group, which promoted by a group of companies,
supports landless farmers and restores including the Davines Group, who are
the forest ecosystem in the Tembien working to promote the implementation
highlands. of an Italian Climate Agenda, in line with
Ethiopia. the objectives of the Paris Agreement.
Universities, local population, NGOs. Italy.
48 training courses provided, 8 Companies, NGOs, trade associations,
classrooms built for educating children, parliament and government, regions and
7 Master’s theses supported, 39,176 cities.
seedlings planted,10,000 certified carbon Indicators are listed on
credits issued. italyforclimate.org/
I SUSTAIN BEAUTY EXTRAORDINARY MANUAL
17 + indirect impact on certain specific TO IMPROVE THE WORLD
SDGs depending on the project developed. 12, 17 + indirect impact on other SDGs
I Sustain Beauty inspires and motivates depending on the ideas implemented.
people to work towards creating a better This manual is not a theoretical tool,
world by launching initiatives with a positive but a collection of 124 ideas, divided by
environmental, social and cultural impact. their respective SDGs, designed to inspire
The world. and support courageous hairdressers
Hair salons, beauty salons, distributors who, through their profession, wish to
and Group branches. make the world a better place.
44 projects launched. The world.
Hair salons, citizens.
SUSTAINABLE SALON PROGRAM 4,031 copies distributed.
4, 12, 17 + specific SDGs depending
9 Industry, on the good practices implemented by CARBON NEUTRALITY PLAN FOR THE
1 No poverty 5 Gender Equality innovation and 13 Climate action the participating salons. PROVINCE OF PARMA
infrastructure
The Sustainable Salon Program is a 11, 12, 13, 17.
6 Clean water 10 Reduced 14 Life below
sustainability training and certification The project was launched with the aim
2 Zero hunger program for salons that aim, through of making Parma the first Italian province,
and sanitation inequality water
their work, to benefit local communities after Siena, to have an operational plan
11 Sustainable and the planet. aimed at achieving carbon neutrality by
3 Good health 7 Affordable and
and well-being clean energy
cities and 15 Life on land
The world. 2050.
communities
Hair salons, distributors and Group Province of Parma.
4 Quality 8 Decent work and
12 Responsible 16 Peace, branches. Local authorities, local bodies and
consumption justice and strong
education economic growth
and production institutions Monitoring of the number of training associations, companies, NGOs, Emilia-
participants and the number of certified Romagna region.
salons. Project underway in 2020, KPIs to
SDG 17 - Partnership for the Goal, does not have its own module. Due to its cross-cutting
nature, actions relevant to companies are integrated in some of the other 16 modules. be defined.
| 20 |RESILIENCE
OUR STRATEGY TO START OUR RESPONSE TO
OVER TOGETHER COVID-19
COVID-19 began as a health crisis, has This mapping illustrates, in a simple manner, We have been committed for years to spreading digital content program that has involved
rapidly evolved into an economic crisis and the extent to which the existing, highly the values of environmental and social them in various training opportunities.
is now becoming a major humanitarian crisis, interconnected international system is exposed respect by setting an example as a company
the extent and effects of which we have just to major risks during periods of crisis such as devoted to comprehensive sustainability. The
begun to understand. this one. It also highlights how essential it is, current crisis, with its complex framework of
now more than ever, to work towards achieving interconnections, confirms the importance “I am convinced that a major commitment
Today, one framework that enables us to
all of the SDGs in order to develop resilience and worth of our value choices and drives to the transition to the green economy or,
understand its different aspects is that of the even better, to a regenerative economy,
United Nations’ SDGs, which offers conceptual to current and future health, economic and us to further strengthen them for the future.
environmental shocks. is not necessarily the solution to all
mapping of how COVID-19 impacts some To meet the collective need for protection and our problems, but is the best possible
of the goals. health, we have developed and produced the strategy for our species today if we want
Gel del Buon Auspicio, a new hand sanitizing to maintain, and possibly improve, our
formula which has mostly been donated to future quality of life.”
groups that are particularly exposed to the
emergency in our local and international Davide Bollati, Chairman of the Davines Group
community.
Reduced commitment to climate action, Conflicts prevent effective Aggravated backlash against globalization,
but lower environmental impact due to measures to counter COVID-19; but also highlight the importance of We have awarded a bonus to production
reduced production and transport international cooperation on public health
those in conflict areas are at
greater risk of devastating
plant staffs whose efforts made the timely
losses from COVID-19 mass production of the Gel del Buon Auspicio
possible.
People living in slums face a higher risk Loss of income, leading vulnerable segments Managers have taken a voluntary 50% pay
of exposure to COVID-19 due to high of society and families to fall cut to finance a corporate solidarity fund
population density and poor hygienic below the poverty line
conditions that has allowed to financially support their
colleagues who have been temporarily laid off.
COVID-19 The #SpreadingKnowledgeWithCare internal
PANDEMIC Food production and distribution training program has allowed us to nurture
could be interrupted our staffs’ sense of belonging and to share
Suspended economic activity; lower income,
less working time and unemployment for knowledge and skills, taking advantage of
certain occupations better organization of their time made possible
by the smart working.
Devastating effect on health outcomes Together with over 100 other companies and
organizations, we signed the “Recovering
Supply and staff shortages are
leading to disrupted access to Supply disruption and Women’s economic gains from the pandemic with a New Green Deal for
inadequate access to at risk and increased
electricity, further weakening the
health system’s response capacity clean water hinder levels of violence against Italy” manifesto to re-establish and relaunch
access to clean women.Women account
School closed for many; remote
the ambitious European Green Deal project
handwashing facilities, for the majority of health
one of the most and social care workers learning less effective and not that promotes an advanced, decarbonized
accessible to everyone
important COVID-19
prevention measures
who are more exposed to and circular economy.
COVID-19
To support and stand by our customers during
this difficult period, we have developed a
Source: UNDESA
| 22 |BEING WHAT IS OUR SCORE BASED ON?
A B CORP Discover the most significant activities
that have enabled us to increase our
positive impact!
RECERTIFICATION
IS A GROUP SUCCESS
2020 started for us with a special event: the has appointed its own representative, GOVERNANCE
B Corporation recertification, achieved with a known as the “Sustainable Development
score of 117.4, an improvement on the score Enabler”, who has collaborated with the
IMPLEMENTED IMPROVEMENT ACTIVITY IT FR NL GB MX US HK
obtained in 2016 (99.3). Sustainability Department in collecting specific
data, identifying areas for improvement and The company’s “Code of Ethics” has been updated
We have achieved this milestone over three
implementing new projects. with a broader and more detailed definition of the
years of ongoing commitment, during which
ways in which we want to ensure the ethical, inclusive
we have involved all company departments At the branches, the same role has been played
and fair management of our business.
in a wide-ranging joint effort to increase the by the “B Corp team” who, in collaboration
Group’s environmental and social sustainability. with the sustainability department, also draw We have created an organizational model that
The company has chosen not only to invest in up an annual B Corp improvement plan that guarantees operational compliance with the “Code of
actions with a direct sustainable impact, such is implemented with the involvement of the Ethics”, particularly with regard to tackling corruption.
as the use of machines that are sanitized with entire branch team.
We have communicated to all stakeholders the “Code
steam rather than chemicals, or the creation The active and widespread participation of all of Ethics”, the organizational model and the procedure
of benefits to increase staff well-being, collaborators is one of the distinctive features to follow in the event of an act of corruption.
but also in actions with an indirect impact, of our organizational model.
focusing on the education and involvement The Davines Group’s board of directors has been
of each collaborator in order to recognize expanded to include independent members.
everyone’s tangible contribution. To this end, Performance targets related to environmental and
two separate working groups have been set social sustainability have been assigned to almost
up for the headquarters and branches. all company directors and “first-level” managers in
At the Parma main office, every department foreign branches.
An “Equality, Anti-Corruption and Anti-Discrimination
Committee”, made up of employees, has been set
DAVINES GROUP OVERALL B up to monitor and manage anti-ethical conduct
IMPACT SCORE - 2020 anonymously reported by other employees.
SCORE FOR EACH IMPACT AREA
The composition of the Davines Group’s ownership
and board of directors have been published on the
national website.
GOVERNANCE WORKERS To help staff to read and understand the company’s
17 23 economic and financial data, a “Finance for non
117.4
finance” training course has been launched, which
is open to all employees.
The Italian company’s legal status has been changed
COMMUNITY ENVIRONMENT
to a Società Benefit and that of the American company
22 50 to Benefit Corporation.
CUSTOMERS
4
IT: Italy, FR: France, NL: The Netherlands, UK: United Kingdom, MX: Mexico, US: United States, HK: Hong Kong
| 24 |WORKERS
Benefit Corporations, known as “Società
Benefit” in Italian, constitute an evolution of IMPLEMENTED IMPROVEMENT ACTIVITY IT FR NL GB MX US HK
WHAT DOES the corporate legal form. Becoming a Benefit We promote programs and initiatives that can
BENEFIT Corporation means redefining the company’s improve the overall well-being of our staffs and
goals in statutory terms, voluntarily going encourage them to participate in health and wellness
CORPORATION
beyond the traditional aim of generating activities. The initiatives implemented by the various
MEAN? profit and giving equal importance to the offices include subsidized gym subscriptions and
aim of making a positive impact on society physiotherapy sessions and the chance to participate
and the environment. in gymnastics and pilates courses at the company.
We attach great importance to our staffs’ professional
development throughout their career. In addition
to constantly renewing our onboarding process for
new collaborators, we have expanded the quantity
and type of training offered at the Group’s offices.
Throughout the Davines Group, we encourage
promotions and horizontal transfers of our collaborators
To legally commit to the creation of shared
by primarily publishing new job offers within the
value, i.e. the creation of a positive impact
company.
WHY BECOME on society and the biosphere. Furthermore,
A BENEFIT becoming a Benefit Corporation is a legal We have expanded the “Performance Review Plan”
tool to protect your company’s mission in to an increasing number of branches to offer ever
CORPORATION?
the event of capital increases, leadership more collaborators the opportunity to receive annual
changes, generational changes or listing on feedback on their performance, to define clearly
the stock exchange. identified and achievable goals with their manager
and to reflect on their career path together.
More Davines Group offices are now equipped with
a “Manual for Employees”. This tool brings together
all the advocated work rules and policies, with
clear information on prohibited behavior, such as
There is a frequent tendency to confuse discriminatory behavior.
certified B Corps with Benefit Corporations.
Although they share many similarities, The smart working program for collaborators that
important differences set them apart. Being a is currently in place at the main office has been
B Corp means having obtained a certification, expanded to offer all those whose job permits it to
available in every country in the world, which work remotely.
is awarded when a company achieves a score
WHAT ARE THE of at least 80 out of a maximum of 200 points
DIFFERENCES in the standard B Impact Assessment. Being
BETWEEN B CORP a Benefit Corporation, on the other hand,
AND BENEFIT means legally changing the company’s by-
CORPORATION? law, making a formal commitment to people
and the environment: to meet transparency
requirements over time and therefore to
annually self-report results. The possibility
to change a company’s by-law is currently
only available in 35 states in the USA, Italy,
Colombia, British Columbia and Ecuador.
| 26 |COMMUNITY ENVIRONMENT
IMPLEMENTED IMPROVEMENT ACTIVITY IT FR NL GB MX US HK IMPLEMENTED IMPROVEMENT ACTIVITY IT FR NL GB MX US HK
We have extended the sustainability process for We have expanded the measurement of our
suppliers, which is already being implemented at the environmental footprint both by increasing the
main office in Parma, to all Davines Group branches. number of products to which we apply the “Strategic
According to this procedure, each company supplier Life Cycle Assessment” (SLCA) and by starting to
is asked to annually complete two questionnaires, one evaluate some of our products through the “Life
aimed at measuring its sustainability performance Cycle Assessment” (LCA).
and the other at assessing the ethics and values of
All our offices worldwide are carbon neutral because
its working environment.
their CO2eq emissions, including those of the production
We have strengthened the sustainability process for site in Parma, have been calculated in relation to scopes
suppliers by organizing, for the first time, a summit 1 and 2, reduced when possible and compensated
devoted to sharing examples and best practices, by the EthioTrees project if they cannot be zeroed.
internal policies and tools to increase their sustainability
In order to improve our overall environmental footprint,
performance.
all Group sites have chosen to set absolute or relative
reduction targets for their CO2eq emissions, water
We have increased our use of Fairtrade-certified raw
and electricity use and/or waste generation.
materials to further our contribution to disadvantaged
people in the supply chain. We chose fair trade We reduced our ton per miles thanks to the logistics
because it guarantees them an improved standard and distribution policy adopted during the first B
of living. Corp certification. Our transportation has been made
more efficient and distribution from Parma to the
Training courses on diversity and inclusiveness have branches and distribution partners has resulted in
been launched for all collaborators, designed to lower emissions of polluting gases.
identify and remove barriers that could potentially
inhibit collective participation in company life. We have reduced the use of chemical agents by
modernizing the sanitization of production processes
Inclusion is also actively pursued at the company through the adoption of an innovative steam sanitization
through an explicit commitment, stated in our job system.
offers, not to discriminate against any application,
supporting the celebration of diversity that is also No waste from our manufacturing has been disposed
included in our “Carta Etica”. of in landfills: all our waste is recycled or recovered
through waste-to-energy processes if not recyclable.
The language of our job offers and requirements
are annually reviewed to assess their fairness, We have increased the percentage of packaging in our
inclusiveness and non-discrimination. portfolio made from recycled materials or alternatives
to fossil fuel-based materials. We have also increased
Certain company venues are offered free of charge the percentage of natural and biodegradable raw
to host local events in order to actively support the materials contained in our formulations, improving
community and associations that promote values the overall environmental impact of our products.
such as culture, resilience and sustainability.
Our Mexican branch, which does not have access to
The Davines Group branches, following the example the market for the supply of electricity from renewable
of the Parma office, have started to organize corporate sources, has installed a rooftop solar panel system that
volunteering activities that positively impact people provides the office with electricity from a renewable
and the environment. source.
| 28 |CUSTOMERS LOOKING AHEAD
TO THE FUTURE
IMPLEMENTED IMPROVEMENT ACTIVITY IT FR NL GB MX US HK
We have created the “Charter for Ethical Marketing and We are committed to further improving
Communication” to ensure that all of our marketing and our supply chain by going back as far as
communication materials, whether produced in-house possible to the origin of the raw materials
or commissioned to third parties, are accurate, truthful that we use, coming into direct contact with
and ethical. The document identifies the principles, producers, their environment and the fields
values and processes that must be followed every that provide the ingredients that we use in
time a communication addresses content related to our products. We will therefore increasingly
the positive impact on the world produced by our collaborate with suppliers which guarantee
company, our products and our services. that their raw materials are fully traceable
and which offer social and/or environmental
The potential impact of our products, both positive certifications for their work. Biodiversity will
and negative, is constantly monitored by listening to become increasingly central to our supplies
feedback from our customers, who are involved in and the guarantee of regenerative agriculture
the design of our products and influence corrective will be fundamental in our supply choices.
measures, from the formulation phase to the post- We will continue our commitment to creating
launch stage. products that are designed according to the
principles of eco-design, continually reducing
The training offered to our customers is guided by their ecological footprint to benefit the circular
listening to their wishes and needs in order to offer economy. Our production processes will
increasingly rewarding opportunities for professional constantly improve and set a benchmark in
growth. Hairdressers and skin care specialists are the cosmetics industry, becoming even more
therefore involved in the development and improvement innovative and respectful of the environment
of the training offered by the entire Davines Group, and people. Our carbon footprint will decrease
which has fully aligned itself with this practice already to net zero.
in use at the main office in Parma.
We manage the privacy and security of our customers’
data with the utmost care, in accordance with a formal
policy, published on all Davines Group sites, which
makes users aware of the information we collect,
the duration for which we store it and how we use
it. Every customer also has the right to choose how
we use the data that they provide to us.
WE WORK TOGETHER
TO BE THE BEST FOR THE WORLD.
New solar panels installed in the Mexico
branch.
| 30 |OUR PERFORMANCE We dedicate practices designed
to promote a positive social
environment to our collaborators
around the world.
PEOPLE
We measure our impact throughout
our value chain, aiming to
create products with a positive
environmental impact.
PLANET
We support the vitality and
resilience of the local communities
in which we live and work,
increasing our positive impact on
the environment and people.
COMMUNITY
We contribute to promoting
sustainability by committing to
virtuous projects and inspiring,
PROJECTS involving and supporting those who
implement them around the world.
| 32 |PEOPLE OTHER 2019 FACTS AND FIGURES
ALL THE GROUP’S OFFICES
2019 RESULTS
95% of Parma office executives skills that are not present within the company. ABOUT OUR COLLABORATORS
and top level managers at the branch In order to support the good practice of job
offices have sustainability goals rotation, where possible, for new “non-entry
The 80% target has been significantly
exceeded thanks to the constant efforts of
level” positions internal transfers have been
facilitated through staff role changes. By 59.3% women 234 non-italians colleagues
“non-entry level” positions, we are referring
40.7% men
the management, the HR department and
the sustainability department to spread a to those that can be filled by professionals
culture of sustainability in the company and with at least two years of experience.
3.7 average number of years in
to propose relevant sustainability goals for
each department, both at the main office in
Removal of clocking in procedure
at the Davines Village
39.5 average age company
Parma and at the foreign branches. Through
this choice, the company wants to ensure Following the removal, in 2018, of the clocking
that decision-makers view sustainability in procedure for office workers, in 2019
as a key factor, on a par with turnover and the company also removed the clocking in
profitability. procedure for production and packaging staff.
This step was part of a broader program HOW WE TRANSLATE OUR VALUES INTO WORK
100% increase in financial named “Davines New Way”, launched 2 years
support during the optional ago with the main goal of creating a working
1,248.5 paid working hours for 53.8% managerial roles held
maternity leave period and environment based on trust, independence,
paternity leave days responsibility and transparency. The removal of
We support working mothers and working
the clocking in procedure is both an assurance company volunteering by women
of trust towards all collaborators and a source
fathers who decide to take optional parental
of responsibility for them.
leave by guaranteeing 60% of their salary
600 100.0%
rather than 30%, as required by current 100% of Parma office executives 583
legislation. Furthermore, the second parent, and top level managers at the
when their child is born, is offered 5 days of 500
paid paternity leave in addition to those
branch offices involved in 360° 80.0% 77.8%
prescribed by law, which numbered 5 days
assesment 72.7%
400
when this company concession was granted, In July 2019, all Parma office executives and 60%
No. of hours
with the specific aim of doubling the paternity top level managers at the branch offices were 60.0%
52.6%
leave period. The law, which has been involved in the 360° assessment, a procedure 300 50%
subsequently changed, now provides for 7 that allows to assess the extent to which 288
managerial behaviors are consistent with those 40.0%
days of paid paternity leave which, added 200 33.3%
to those offered by the company, brings the identified in the leadership model developed
total number of days available to fathers in by the Davines Group, from three different 166
121.5 20.0%
2020 to 12. standpoints: the manager, collaborators and 100 16.7%
colleagues of the same level. The individual 44
22% of new “non-entry level” results were then returned so each assessed 0
0
46
0.0%
positions held by internal staff collaborators could engage in a constructive 2019 2019
The 30% target has not been reached, since dialogue with their assessors.
The United United
the company’s strong growth, a source of Italy France Netherlands Kingdom Mexico
States
Hong Kong
increased complexity, has required, for certain
new “non-entry level” positions, very specific
goal achieved / project carried out within the set timeframe. goal not achieved / project not carried out within the
set timeframe.
| 34 |19.2 average number of training
hours per year for each colleague
GREAT PLACE TO WORK
PLANET
Since 2018 we have chosen 2019 RESULTS
to revise the climate analysis
30 that has been used since
2005, separately measuring
the assessment of direct Offset the CO2eq emissions of Offset all CO2eq emissions from
25 managers and the overall our major events to make them the lines on which we applied the
24 level of satisfaction through carbon neutral LCA analysis
20 two distinct, targeted and The goal has been achieved. The CO2eq The goal has been achieved. We have
more in-depth questionnaires: emissions of the main corporate events in offset emissions from the entire life cycle
No. of hours
the “360° Assessment” and the “Company 2019 were calculated and offset. These (excluding the use phase) of A single
15 15.3 climate assessment survey”. For the latter, involved more than 5,000 people in total: shampoo and Mask and Essential Haircare
conducted with Great Place to Work, we World Wide Hair Tour, Tribe Event, Hair on lines. Total offset emissions amount to
12.2
10 11.5 involved, in 2019, more than 600 colleagues Stage Bologna, Hair on Stage Manila and the 3,681.82 tons of CO2eq. Use of LCA
9.7 who contributed in defining the “trust index”, National Meeting of Italian Hair Care Agents. analysis is extremely important to identify
6.8 the company’s internal level of trust. The results A total of 322.4 tons of CO2eq were offset, the components and life stages of products
5
of the survey led to the award of the “Great resulting from the energy consumption of the with a larger ecological footprint and,
Place to Work 2019” annual certification. event venues, the participants’ travel and the consequently, to identify possible reduction
0
0 energy consumption of the hotels where the measures to limit their environmental
2019
67% Trust Index© participants stayed. impact.
Italy France The Netherlands
Offset CO2eq emissions from
United Kingdom Mexico 77% “All things considered, our staffs’ commute to work
The goal has been achieved. We have offset
I’d say this is an excellent place
United States Hong Kong
to work.” 353.5 tonnes of CO2eq resulting from staffs’
commute to work at Davines Village, measured
through a questionnaire prepared by the
Sustainability Department for everyone who
OTHER 2019 FACTS 2020 GOALS works at the Village. The collected data has
AND FIGURES also made it possible to estimate that 34.1
tons of CO2eq emissions were saved in 2019
PARMA MAIN OFFICE 1. Redefine the current smart working thanks to smart working and will allow for
policy and implement it, looking ahead to the future the development of solutions that
99% colleagues in the “post-COVID” phase, with the aim of
achieving organizational efficiency, a work
further reduce the environmental impact of
the commute to work.
nonmanagerial roles who have commute with a lower environmental
had performance bonuses impact and a better balance between
work and personal life for every employee.
78.9% colleagues who 2. Increase the percentage of colleagues,
have access to our well-being i n c l u d i n g 1 0 0 % m a n a g e rs a t a l l
platform, “davines care” organizational levels at the main office in
(access for all Davines colleagues, excluding Parma, with sustainability goals as part of
executives, who have passed the probationary their “Performance Review Plan”.
period and are permanent as of 1 January each year)
3. Increase the percentage of colleagues,
i n c l u d i n g 1 0 0 % m a n a g e rs a t a l l
organizational levels at the main office in
Parma, with references to sustainability
in their job “mission”.
goal achieved / project carried out within the set timeframe. goal not achieved / project not carried out within the
set timeframe.
| 36 |OTHER 2019 FACTS AND FIGURES Choosing the packaging Paper and cardboard packaging
(secondary and tertiary)
ALL THE GROUP’S OFFICES We design packaging with the aim of limiting its
volume and weight to a minimum and strongly
encouraging its reuse or recovery, including 2019 92.5
through recycling, always guaranteeing
HOW DO WE CRAFT Choosing the ingredients safety and hygiene, with the lowest possible 2018 86.5
OUR PRODUCTS We select environmentally friendly ingredients environmental impact.
A product’s positive impact is determined by that are safe, effective, high-quality and 75% 80% 85% 90% 95% 100%
many factors that arise throughout the course preferably obtained from organic and/or
of its life, from its creation to its production, ethical farming that protects local biodiversity. Packaging in recycled material paper and cardboard in recycled material
distribution, use and, finally, disposal. (primary, secondary and tertiary)
paper and cardboard in virgin material
Natural ingredients*
2019 64.1
Life cycle impact assessment
We measure our products’ sustainability 2019 61.2 18.7 20.1
Design and marketing
2018 59.5
at every stage of their life cycle, using two We create all our products with an artisan
100%
different assessment methods: the Strategic 2018 61.2 19.8 19 approach, using the most advanced cosmetic
0% 20% 40% 60% 80%
Life Cycle Assessment (SLCA) for a qualitative technologies and inspired by the ideal of
assessment, and the Life Cycle Assessment recycled material (paper and plastic) Sustainable Beauty as an inseparable unity
0% 20% 40% 60% 80% 100%
(LCA) for a quantitative assessment. between beauty and goodness.
natural ingredients, including certified organic non-recycled material (paper and plastic)
ingredients
Products (based on turnover) to which
the SLCA analysis has been applied
modified natural ingredients
Packaging from renewable sources
0% production waste sent to
synthetic ingredients
(primary, secondary and tertiary)
landfill
*Since 2018 we have been using our own criteria for
2019 76.1 classifying ingredients of natural origin, which does not 97.7
allow any raw material that has a small amount of synthetic 2019 67.4
content or that does not exclusively include ingredients
obtained from sustainable processes. 2019
2018 91.9
2018 75.3 2018 67.7
0% 20% 40% 60% 80% 100%
0% 20% 40% 60% 80% 100% Biodegradability of ingredients* 0% 20% 40% 60% 80% 100%
total solid waste recycled or recovered through
SLCA packaging from renewable sources (paper, waste-to-energy processes
cardboard, wood, bio-based plastic)
2019 71.4 total solid waste sent for incineration
packaging from non-renewable sources (virgin
and recycled plastic, steel, aluminum, glass)
Products (based on turnover) to which 2018 68.4
the LCA analysis has been applied Electricity used in our offices*
Plastic packaging
0% 20% 40% 60% 80% 100% 100%
(primary, secondary and tertiary) 100 100 100 100
2019 34 80%
highly biodegradable ingredients
2019 44.2 29.5 26.3 60%
non-highly biodegradable ingredients 62.8
2018 16.2 40%
40
*We use the OECD 301 method, Regulation (EC) No 2018 56 21.9 22.1 20%
0% 20% 40% 60% 80% 100% 648/2004, to determine our ingredients' biodegradability. 0
0%
0% 20% 40% 60% 80% 100%
ly
ce
s
m
ico
s
ng
nd
te
Ita
do
an
Ko
ex
ta
rla
ing
Fr
dS
M
LCA
ng
he
virgin plastic packaging
dK
ite
et
Ho
eN
Un
ite
Un
Th
recycled plastic packaging
bio-based plastic packaging renewable energy non-renewable
energy
*including production
| 38 |CO2EQ EMISSIONS - Our methodology CO2eq emissions that we monitor and offset:
HOW WE REDUCE AND OFFSET We follow the guidelines of an internationally
OUR CARBON FOOTPRINT recognized standard, the “GHG protocol”,
which breaks down the company’ emissions
At an environmental level, the main challenge into three areas:
Direct Scope 1 Indirect Scope 2 Indirect Scope 3
facing our planet is the climate change Scope 1, direct emissions from proprietary emissions emissions emissions
that threatens the resilience of the Earth’s sources or sources directly controlled by the
ecosystems and human survival. Based on company;
Combustion of Electricity Life cycle (LCA) of the
this awareness, the Davines Group, together
Scope 2, indirect emissions from consumption biomethane from consumption analyzed products
with over 500 B Corps worldwide, committed
of electricity, steam and heat; renewable sources (see detail p. 37) (see detail on p. 35)
to achieving “net zero emissions” by 2030.
Scope 3, indirect emissions that do not fall at the Parma office,
This goal requires us to constantly map
within scopes 1 and 2 and that result from natural gas at the US
our emissions and to reduce them as much Packaging of all
other activities that take place outside the and France offices and
as possible. We will continue to offset the products that leave
Group’s production plant and offices. LPG in Mexico
quantity of CO2eq that cannot be zeroed our warehouses
through EthioTrees, a proprietary reforestation Breakdown of emissions
project. Combustion of fuels based on the use of the energy
for the company car mix: Commuting of
fleet Location-based (national grid): colleagues at the main
1380.7 ton CO2eq office in Parma
Market-based (supplier chosen
Fugitive coolant gas by the company):
emissions Main corporate events
12.71 ton CO2eq
(see detail on p. 35)
CO2 CH4 N2O HFCs PFCs SF6 NF3 Part of the air travel
made by international
staff
Scope 2
INDIRECT Scope 1
DIRECT
840 13 8,473
electricity, steam,
heating and cooling
ton CO2eq ton CO2eq ton CO2eq
purchased for
own use Scope 3 transport and
distribution
Scope 3
INDIRECT INDIRECT
company
facilities processing of sold
purchased goods and services products
leased assets
capital goods investments
company use of sold products
9,326 ton CO2eq
transport and business vehicles
distribution travel
energy production waste staffs’ end of life of sold leased franchising
and dispatch generation commuting products assets
To learn more:
UPSTREAM REPORTING DOWNSTREAM
ACTIVITIES COMPANY ACTIVITIES
further-information-c02/
Source: “Corporate Value Chain (Scope 3) Accounting and Reporting Standard” GHG Protocol
| 40 |Our results to date 2020 GOALS COMMUNITY
100% of the products that leave our 2019 RESULTS
1. Increase the percentage of products
warehouses have CO2eq-offset packaging.
(based on turnover) to which the LCA
All the Group’s offices are carbon neutral analysis has been applied.
(100% scope 1 + 2) thanks to reduction of Organize a summit to increase Create a fair and transparent
2. Define a “roadmap” to achieve the “net our suppliers’ sustainability
our emissions and offsetting of residual process for assessing local projects
zero emissions” target by 2030, continuing
emissions. In November 2019 we organized, for the first We have created a fair and transparent
the decarbonization process that the
time, a meeting at the Davines Village for evaluation process that allows us to objectively
-47.7% emissions (scope 1 + 2) compared company has been pursuing for years.
our most sustainability-conscious suppliers. choose projects – from the many that we are
to 2018 for the Parma office and 3. Increase the percentage of bio-based Participants were selected based on the results recommended – that merit priority support.
manufacturing plant, mainly due to the and recycled packaging within our plastic of the annual sustainability questionnaire and Firstly, we have defined both quantitative
use of biomethane rather than gas from packaging mix. the interest that they have shown in B Corp and qualitative KPIs according to which all
fossil-fuel sources. certification. During the workshop, examples new projects are evaluated. The sum of all
34 ton CO2eq saved thanks to smart were shared of good practices and useful the KPIs defines the score assigned to the
working at the main office in Parma. tools to increase sustainability performance. project, which enables the company to rank
Four suppliers also talked about their B Corp the projects that require support.
Calculation and offsetting of CO2eq certification process.
emissions of the main company events.
Guide the Italian B Corp
Offsetting CO2eq emissions of the life community’s 2019 impact project
cycle of the products analyzed according
to the LCA analysis (see detail p. 35). The project was conceived with the aim of
removing as much plastic as possible from
one of the accumulation zones that have been
created in the Mediterranean Sea. In view
of the technical limitations that emerged, a
CO2 and CO2eq decision was made to change the project’s
scope, while preserving its original purpose.
Carbon dioxide (CO2) is a climate-altering gas Consequently, two parallel initiatives have
that naturally occurs in our atmosphere; its been launched: the collection of plastic from an
very high concentration contributes to global Italian river that is a Mediterranean tributary
warming. However, CO2 is not the only gas and the implementation of local initiatives by
responsible for the greenhouse effect, which Italian B Corps. The project will continue for
is also caused, for example, by nitrous oxide the duration of 2020.
(N2O), methane (CH4) and sulfur hexafluoride
(SF6). CO2 equivalent (CO2eq) describes the Increase the number of B Corp
impact of greenhouse gases in a single unit. certified partners
For any quantity and type of greenhouse gas,
The goal has been achieved. In 2019, 2 new
CO2eq indicates the amount of CO2 that would
company suppliers became B Corps, raising
have an equivalent impact on global warming.
our total number of certified partners to
5. This result was made possible by the
company’s determination and the work
of the Purchasing Department which,
following the Group’s B Corp certification,
has promoted the creation of an
interdependent network among suppliers
by inviting them to complete the B Impact
Assessment (BIA).
goal achieved / project carried out within the set timeframe. goal not achieved / project not carried out within the
set timeframe. project still in progress.
| 42 |OTHER 2019 FACTS AND FIGURES OTHER 2019 FACTS AND FIGURES
PARMA MAIN OFFICE ALL THE GROUP’S OFFICES
ABOUT OUR SUPPLIERS WE BELIEVE IN PEOPLE KILOMETROVERDEPARMA,
AND SUPPORT THEM REFORESTATION IS ONLINE
36.1% 71.8% 39.0% Since June 2020 the KilometroVerdeParma
have a company measure their offer added benefits € 550,655 donations website has been online, a reforestation
project that aims to create green areas
Code of Ethic impact on the planet to their employees and sponsorships for social and and permanent forests in Parma and its
environmental purposes province. The site publishes updates about
To learn more: the project and useful information to support
it. Shared contribution is one of the project's
main strengths, since everyone can do
donation-sponsorship
49.4% 51.9%
their part by providing a plot of land or
garden, giving their time as volunteers or
with electricity have reduced participating in promotion, information and
from
renewable
their total
energy
35 suppliers have completed dissemination activities, including at schools.
the BIA
32.8% sources consumption
have reduced their
total water consumption
5 suppliers and distributors www.kilometroverdeparma.org
certified as B Corps since 2016
8.3% 14.9% 5 suppliers and distributors in
offset their reduced their the B Corp certification phase 2020 GOALS
CO2eq CO2eq emissions
emissions
349 suppliers and contractors
51.9% that work according to an ethical 1. Set up a “B Corp Beauty Coalition”, an
expanded agreement between B Corp
have reduced their code of conduct cosmetics companies to further strengthen
unsorted waste our commitment to the B Corp principle of
19.5% 44 projects launched with the interdependence.
implement good “I Sustain Beauty” campaign 2. Increase the number of suppliers and
practices to manage/ distributors that measure their impact
4,031
reduce their impact through completion of the “Business Impact
distributed copies of Assessment” (BIA).
direct or indirect on the “Extraordinary Manual to
biodiversity Improve the World”
3. Launch a sustainability training program
that enables our professional customers to
increase their positive impact on the world.
4. Initiate a global auditing process to ensure
that all our branches that do not have the legal
form of a Benefit Corporation make a special
amendment to their articles of association.
| 44 |PROJECTS WORLD HAPPINESS REPORT AND SCIENCE & ETHICS FOR HAPPINESS
Investigate happiness to create good life
The Davines Group supports two research STAKEHOLDERS INVOLVED
projects on happiness and collective and Community (states, public and private
individual well-being, conscious of the institutions, private citizens).
correlation between this issue and the
environment and its importance in building RESULTS
a new sustainable development model. Support for governments, institutions
The World Happiness Report is an annual and businesses to reflect on the aspects
publication by the UN SDSN (United that determine the happiness of people
Nations Sustainable Development Solutions and communities and, consequently, to
Network), under the auspices of the UN implement strategies that promote their
Secretary General, which studies and well-being in a sustainable way.
measures perceptions of global happiness
WE IMPROVE THE WORLD TOGETHER by ranking 156 Countries according to
their citizens’ happiness. Written by a
multidisciplinary group of independent
REGENERATION 20/30 experts, it is based on an assessment
A coalition of independent leaders to revitalize society and nature method that intertwines social, economic
and psychological criteria.
The Davines Group also participates in
We only have 10 years left to take concrete STAKEHOLDERS INVOLVED working groups organized as part of
steps to develop a new economic paradigm Community (public institutions, private the “Science & Ethics for Happiness”
which, in line with the SDGs, can create sector, policy makers, spiritual leaders, the initiative and aimed at exploring the subject
favorable conditions for everyone to live academic world, NGOs and civil society). of happiness by connecting scientific
in prosperity. This appeal, which may Environment. investigations, philosophical knowledge
be our last opportunity, has inspired the and spiritual teachings. The meetings,
founders of “Regeneration 20/30” to create EXPECTED RESULTS organized by the Pontifical Academy
a global regenerative alliance between Suppor t for the development of a of Sciences in collaboration with the
governmental and non-governmental regenerative economy, a system in which all United Nations, bring together academics,
organizations, spiritual leaders, the academic actors are a positive force that regenerates philosophers, scientists, spiritual leaders
world and the private sector with a view people, society and the biosphere. and enlightened entrepreneurs, fostering a
to initiating dialogue, sharing ideas and constructive dialogue designed to achieve 2020
taking concrete steps. All participants Support for climate action to achieve net a shared and viable understanding of the
will have to sign a “pledge” with specific zero greenhouse gas emissions and to shift notion of happiness.
and measurable commitments in three business models towards decarbonization
key areas: regenerative economy, climate and a new inclusive and prosperous
action and global happiness/well-being. economy.
Davide Bollati, Chairman of the Davines Support for the development of world
Group, is one of the founders of happiness in its most profound sense of
“Regeneration 20/30”, a project that the self-fulfillment, altruism, individual and
company strongly supports and which is social well-being, and a real measure of
consistent with its values and with the human progress.
choices that the Davines Group has always Support for the identification of a new
made to address the climate emergency 21st century leadership model based on
and improve the community’s well-being. the values of compassion, wisdom and
courage and the working principle of Editors: John F. Helliwell, Richard Layard, Jeffrey D. Sachs, and Jan-Emmanuel De Neve
interdependence. Associate Editors: Lara B. Aknin, Haifang Huang, and Shun Wang
| 46 |You can also read
