IChoose The Patient's Choice - Elise Kohl-Grant, MBA - HIMSS
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La s Ve ga s iChoose The Patient’s Choice Elis e Kohl-Gra nt , MBA Se s s ion# 155 Ve ne t ia n Sa n Polo 340 4, We dne s da y Augus t 11, 20 21 1 DISCLAIMER: The views and opinions expressed in this presentation are solely those of the author/presenter and do not necessarily represent any policy or position of HIMSS.
Welcome Elis e Kohl-Gra nt , MBA Chie f Informa t ion Office r Innova t ive Ma na ge me nt Solut ions [CBC a nd CBHS] #HIMSS21 2
Conflict of Interest Elise Kohl-Grant, MBA Has no real or apparent conflicts of interest to report. #HIMSS21 3
Age nda • iChoose • Mission and Vision • Learning Objectives • Market Research • Survey Outcomes • Covid-19 – Quick Shift • Technologies Reaching Communities at Need • Patient's voice #HIMSS21 4
Analyze the impact of incorporating 1 market res earch s urrounding cons umerization Learning Evaluate the accessibility and feasibility of Objectives 2 utilizing applications across the serious mental illness (SMI) populations in Medicaid Illus trate how to develop a methodical 3 approach to the s election and adoption of technology applications #HIMSS21 5
80+ Community Based Behavioral Health Organizations 160 K Ne w York Me dica id Pa t ie nt s Homepage - IMSNY (imsnyhealth.com) Coordinated Behavioral Health Services Independent Practice Association (cbhsinc.org) #HIMSS21 7 CBC– Coordinated Behavioral Care (cbcare.org)
Big Data Predictive Analytics Prescriptive Analytics End Us e r Cus t ome r Business Intelligence Artificial Intelligence Natural Language Processing Cons ume r #HIMSS21 8
Market Potential Market Inefficiencies Increased Entrance Spending Medicaid Enrollment 2005 - 2020 COVID-19 ACA Expansion Recession and Aftermath Pre-Recession #HIMSS21 9
2021 Q1 Reaches $7.2B Digital VC Health Funding Trends 16 14 12 $2B Telehealth 10 Billion 8 $912M 6 Mobile Health Apps 4 $906M Analytics 2 $661M 0 Clinical Decision 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Support $559M Wellness #HIMSS21 10 Digital Health Reports and News - Mercom Capital Group
Customer Ea rly Ma rke t CHASM Ma ins t re a m Ma rke t Purchasing transaction End User Use of product Consumer Consumption of product Difference Between Cus tomer a nd Cons umer (veda ntu.com) #HIMSS21 11 QuupaChasm.jpg (2000×1125) (quuppa.com)
iChoose Event Outcomes People's choice makes a difference in their care and their engagement of technology applications 25% 25% 36% 42% Increased motivation to Increased likelihood to Incre a s e d like lihood t o Incre a s e d like lihood manage their own text their peers us e he a lt h-re la t e d a pps t o t e xt t he ir provide r healthcare Learning Objective #HIMSS21 12
Survey Access to Mobile Technologies across NYC Medicaid Patients Purpose: Colle ct informa t ion a b out pa rt icip a nt s ’ us e of t e chnology, a nd how t e chnology ma y he lp e nga ge t he m in b e ha viora l he a lt h t re a t me nt 429 Me dica id Pa t ie nt s 76 Provide rs Home - Samaritan Village 7 Focus groups #HIMSS21 13 Bronx Partners for Healthy Communities (bronxphc.org) The Jewish Board | Health and Human Services for all New Yorkers
Access Internet 72% multiple times a day 71% 68% Look up Acce s s int e rne t health information t hrough a s ma rt phone 58% Use health Apps Learning Objective Survey: Access to Mobile Technologies #HIMSS21 14 across NYC Medicaid Patients
BH Ne t work Innova t ion HUB Strength in Numbers Advoca t e Lowe r Cos t s Pilot Te chnologie s Le ve ra ge Re s ource s Ce nt ra lize a nd St a nda rdize Pilot Progra m Int e rve nt ions IMSNY Wins Na tCon's firs t a nnua l Sha rk Ta nk!! - IMSNY (ims nyhea lth.com) Bringing Together Da ta to Improve Hea lth Outcomes - Beha viora l Hea lth News #HIMSS21 15 Behavioral-Health-Emerging-Technologies -White-Paper-September-2019-1.pdf (cbcare.org) A Network Approa ch for Socia l Determina nts of Hea lth (BHN) - IMSNY (ims nyhea lth.com)
Patient Provider 86% 73% 73% 97% 88% Survey Appoint me nt Re minde rs Me dica t ion Informa t ion Te xt Me s s a ge s Question Which do you think will be helpful to 67% 57% use? 87% 89% Appoint me nt Sche duling Educa t iona l Informa t ion Mindfulne s s Apps Survey: Acces s to Mobile Technologie s #HIMSS21 16 a cros s NYC Medica id Pa tients
Ba ck t o t he Ba s ics Appointment Reminders Updated Live Information Scheduling Text Medication Messages Information #HIMSS21 17
Ba rrie rs t o Ca re 46% 31% 27% 18% La ck of La ck of Dis t a nce Difficult y ge t t ing off Tra ns port a t ion Mot iva t ion or re a dine s s from work or s chool Survey: Access to Mobile Technologies #HIMSS21 18 across NYC Medicaid Patients
The Epicenter New York City COVID-19 #HIMSS21 19
Re a ching Pe ople Whe re The y a re Support ing Communit ie s t ha t Ne e d us t he Mos t % Tested Positive % Confirmed deaths % over 65 % of nonwhite % of Publicly insured for COVID 19 due to COVID [Medicaid, Medicare, VA] NYC 5 boroughs broken out in zip codes #HIMSS21 20 The darker the shade = higher the percentage
Eva lua t e d Te le he a lt h Solut ions Ne got ia t e d Te le he a lt h Dis count s for 80 + Orga niza t ions Dis t ribut e d ove r 70 0 Te le he a lt h Licens e s Current Telehealth Expansion in the Behavioral Health Sector (BHN) - IMSNY (imsnyhealth.com) #HIMSS21 21 “The Future of Telemental Health Is Now” —CBC’s Position Paper (September 2020) – CBC (cbcare.org)
Quick Response PASSMethod Quick Evaluation Price A cce s s ibilit y Sys t e m Se curit y Funct iona lit y •Fe e •Us e r int e rfa ce •Product fe a t ure s •Complia nce •Imple me nt a t ion •Provide r us a bilit y •Cus t omiza ble •Us e r a cce s s •Time commit me nt •Clie nt a cce s s ibilit y •Re port ing •Admin a cce s s •Re s ource cos t •Workflow int e gra t ion •Ba s ic vs upgra de •Addit iona l cos t s •Acce s s •Ava ila ble e nha nce me nt s Can we afford it? Is it easy to use? Available features? Secure for providers? Associated fees? Fits into workflows? Is it customizable? Protect patients' safety? How long is the set up? Impact data plans? Realtime reports? Hierarchy build? Ongoing costs? How do patients access it? Out of box solution? Password retrieval? Learning Objective #HIMSS21 22
Analyze the impact of 1 incorporating market research surrounding consumerization Evaluate the acces s ibility and 2 feas ibility of utilizing applications acros s the s erious mental illnes s (SMI) populations in Medicaid Illus trate how to develop a 3 methodical approach to the s election and adoption of technology applications #HIMSS21 23
Quotes “It’s a lifeline “[Telehea lth] ha s provided a grea t to me” ~ Lorrie experience. I don’t Rothstein ha ve to go directly to my a ppointments a nd “Technology ha s helped me “ ca n s ta y home where I’m comforta ble.” s ta y in conta ct with fa mily "It’s Very comfortable... it ~Fra ncois H & friends through video makes me feel…like home. cha t a nd zoom. I love the I’m alone but I feel [virtua l] huddles beca us e it puts me in a good mood for everybody else's energy the da y. I'm a ttending a n mentally" online cla s s to obta in my ~ Wayne Smith degree by Ma y 20 21” “Gives me something to look ~Da nie lle W forward to every day.” ~ Be nja min Ros e nb e rg #HIMSS21 24
Questions #HIMSS21 25
Elis e Kohl-Gra nt Chie f Informa t ion Office r IMSNY (CBC a nd CBHS) Thank You iChoose The Patient’s e gra nt @ims nyhe a lt h.com Choice Linke dIn: www.linke din.com/ in/ e lis e - kohl-gra nt / Twit t e r: Ekg10 29 (917) 342-1310 26
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