HOW TO OWN A FITNESS CLUB FRANCHISE - TITLE Boxing ...
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HOW TO OWN A FITNESS CLUB FRANCHISE
Visit Our Franchising Website YOU CAN CREATE A SUCCESSFUL BUSINESS THROUGH FITNESS If you’re as passionate about fitness and helping people as we are and you are driven to succeed, then owning a TITLE Boxing Club is the smart business investment opportunity you’ve been searching for. Our boxing and kickboxing franchise is a unique mind-body challenge developed to transform and uplift members while building a successful business for our franchisees. There are currently 175 TITLE Boxing Club franchising locations in 34 states and growing! LIKE NOTHING YOU’VE EXPERIENCED BEFORE We’re the first, the best, and only boxing club committed to giving all bodies, all weights, all abilities the most empowering workout of their lives…and our franchisees a proven business system and state-of-the-art equipment. You’ll challenge yourself to do things you didn’t think you could do, and you’ll encourage your team and your members to do the same. TITLE Boxing Club is the best full-body boxing and kickboxing workout that changes bodies, clears the mind, and completely engages one’s spirit. Our signature Power Hour utilizes the fundamentals of a true boxer’s workout to strengthen and tone arms, legs, back, core and one’s confidence. Empowering, exhilarating, and totally addictive— this will be your community’s new favorite workout. It will enable you to build a strong business for yourself. TITLE Boxing Club’s expansion is carefully calculated to optimize potential, profitability, investment, and our franchisees’ success. Our franchisees gain access to multiple revenue streams and unparalleled support. You’re not just starting your own business— you’re opening a fitness club with proven success.
Visit Our Franchising Website FITNESS INDUSTRY TODAY $32 BILLION INDUSTRY IN THE U.S. 79% OF PEOPLE OVER 18 EXERCISE REGULARLY OR WOULD LIKE TO 61% OF REGULAR EXERCISERS ARE CURRENTLY DOING GYM-TYPE ACTIVITIES 69% OF EXERCISERS WHO AREN’T DOING GYM-TYPE ACTIVITIES WOULD CONSIDER IT A BUSINESS POWERHOUSE IN YOUR CORNER Entrepreneurship inherently comes with some obstacles. You’ll quickly see the advantage of having an expert team in your corner, helping you along the way. Our group of partners has unprecedented franchise leadership and experience, while our corporate headquarters team works tirelessly to serve our franchisees’ needs. Plus, we like to align ourselves with big players such as Everlast®, NIKE®, Gatorade® and Under Armour®, giving you another leg up against the competition.
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Adrienne Rush
FranchiseeSPOTLIGHT Mountain View, CA
Q: Tell us a bit about yourself and how long have you been a franchisee?
I opened my first club three years ago. I was previously an IT Manager at Hewlett Packard for 31 years, and I
retired knowing I wanted to run my own business. I went to a presentation about franchising led by a franchise
consultant. After her talk, I told her I didn’t think there was a franchise that I would be interested in. She said
she was certain she could come up with three within a week that I would like. I told her I wanted nothing to do
with food service (no perishable inventories), and I didn’t want a huge staff, and it had to be something healthy
that I could feel good about (no tanning salons). TITLE Boxing Club was one of the options she came up with,
and I initially laughed at the notion of a boxing club. However, when I took my first class, I fell in love with it, and
as I researched the product, operations, and financials, I became more and more interested. I liked what TITLE
Boxing Club was doing and after careful consideration, I decided to do it.
Q: What is the most rewarding part of being a franchisee?
This might sound like a cliché, but the best part of running this business is improving people’s lives through
fitness. I love seeing my customers get stronger, release stress, lose fat, and build confidence. I love hearing
their stories. I love my staff. My club is full of people whom I enjoy spending time with, and I feel proud that I
am contributing to their health.
Q: Why did you decide to join the TITLE Boxing Club brand?
In addition to what I said above, I liked that the brand was new and growing - they are nowhere near to being
saturated, so there’s lots of room for growth. I liked the people at TITLE Boxing Club, the partnership for
equipment and clothing, the look and feel of the design, the operating model, and it just felt right.
Q: What are the two most important things you rely on the franchisor for?
Most important is the entire system; that’s the benefit of what a franchise offers. It provides a system that has
been proven to work, and while no system can guarantee success, having a proven system greatly increases the
likelihood of success. Next is ongoing improvements made by the franchisor. When they learn what works well,
they pass that on to us. For example, over time the franchisor saw that the smaller club size is more profitable
per square foot, so they adjusted the standards accordingly. This means the franchisee benefits by opening
smaller clubs that cost less to build and operate.
Q: What do you think sets TITLE Boxing Club apart from the competition?
The quality of our product. Our main product is our boxing and kickboxing workouts, delivered in an atmosphere
that makes people feel welcome, supported, and appreciated. There is plenty of competition around me, but
no one can hold a candle to the quality of our product.
Q: What advice would you give someone who is considering becoming a TITLE Boxing
Club franchisee?
Go to Discovery Day and soak up the information. Talk with lots of franchisees. Take the classes. Understand
what the system is and determine whether it resonates with you - a system is powerful if you follow it, but not if
you really want to do something different.
Q: Where do you see TITLE Boxing Club going in the future and how will this benefit you?
I see TITLE Boxing Club growing and having a bigger presence around the world. As we grow, we learn and
keep getting better - we do more of what is successful and discard what is not. That benefits me and everyone
else too.
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Max McGee
FranchiseeSPOTLIGHT Cary and Raleigh, NC
Q: Tell us a bit about yourself and how long have you been a franchisee?
I have been a franchisee for about two years. I started in 2013 as a GM, and then helped my ownership group
open three locations. The success we had lead to an opportunity for me to buy. I had sales experience, but I
wanted to run my own business. This was the perfect opportunity.
Q: What is the most rewarding part of being a franchisee?
Providing an opportunity for my staff to be themselves. This is a people based business, and being able to give
these trainers/sales staff this platform for them to showcase their abilities is truly rewarding.
Q: Why did you decide to join the TITLE Boxing Club brand?
I was looking for an opportunity with management and sales. I wanted to run my own company, but also loved
the social setting of it all. The business model works so that if you just focus on building a community and
providing an amazing experience, then the rest will take care of itself. I love that my team’s attitude and how
they approach work is the key to how successful my business is.
Q: What are the two most important things you rely on the franchisor for?
I rely on corporate for communication with the community of clubs. We are all running the same business, so
why not help each other? Corporate helps us do that. Marketing is another key area where corporate helps out.
Having a plan a year in advance allows me to focus on my experience and execution.
Q: What do you think sets TITLE Boxing Club apart from the competition?
You have a brand that drives lifestyle. You are better served to keep your members than to constantly chase
new ones. Its nice to have a business model that commits people in multi-facets. People feel positive when using
our product, they see results, which drives loyalty, and the loyalty then provides more returns through other
revenue streams (membership, personal trainer, retail purchases, etc.).
Q: What advice would you give someone who is considering becoming a TITLE Boxing
Club franchisee?
Take your time finding good employees. This is a people business and atmosphere is key. People buy memberships
when they have a good time and are comfortable through the entire process. A good product will get people
to sign up, keep people around, and make them bring their friends!
Q: Where do you see TITLE Boxing Club going in the future and how will this benefit you?
I see it growing. We have already been ahead of the curve on some of the fitness industry trends, but we also
adapted quickly when we needed to. Being able to adapt or be flexible is always a key to the sustainability of
any business, so the more TITLE Boxing Club stays on top of that, the more confident I am with my business,
which is what I want as an investor.
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Sam Heaps
FranchiseeSPOTLIGHT Springfield, Falls Church and
Fairfax, VA
Q: Tell us a bit about yourself and how long have you been a franchisee?
My sister and I have been franchisees for about six years now, with three clubs currently in operation. One club
is coming up on six years, another club on five years open, and we recently acquired an existing club about
eight months ago. Being about 25 years old and operating our first club has been a great learning opportunity
and wealth growth investment.
Q: What is the most rewarding part of being a franchisee?
The relationships you make. Whether it’s with the staff that becomes like family or with members who you get
excited to see and talk with each day/week, it really makes running a TITLE Boxing Club a fun business to be
involved in. To have a business where when you are stressed out as an owner and going in to work actually
relieves your stress is an amazing thing.
We also love the opportunity to positively impact our earning potential. Unlike many franchise brands where its
mostly about opening in a good location so people see you and recognize your brand, with TITLE Boxing Club
you can make business decisions that can drastically affect your earnings. For example: putting strategies into
growing your club’s personal training revenue, implementing a better prospect follow-up process, improving
conversions, actively creating a positive and exciting “personality” in your club that outshines your competition
- these are all areas that are yours to control and can add tens or even hundreds of thousands of dollars in
additional revenue per year.
Q: Why did you decide to join the TITLE Boxing Club brand?
I loved the workout. I had been an athlete and personal trainer in the past, so I had an idea as to what type
of workout the market would get excited about. When I took that first boxing workout, I realized that this is
something that was very effective fitness wise and that I could get others excited by and would be able to sell.
Q: What are the two most important things you rely on the franchisor for?
Branded apparel and equipment that’s reputable and cost effective is a huge advantage. Corporate also
provides us with monthly reports and updates that help strategize where we can put our efforts each month to
grow our business. Being able to see national rankings in a variety of areas that help us see the potential that
clubs are tapping into raises the bar for all of us to reach our potential.
Q: What do you think sets TITLE Boxing Club apart from the competition?
Our structured product. Having a standard format for the product shows we are a brand that members can
comfortably know what to expect. This helps build the individual club and brand over time instead of just relying
on exceptional trainers to keep the lights on. Our branded apparel and equipment give us a huge advantage
over some other concepts, allowing us to be a premium product.
In terms of the product, using boxing and kickboxing for a workout beats all the non-boxing/kickboxing
competition from the basic standpoint that what we offer is much more fun than most other forms of high
intensity training. Punching stuff is one of the most basic forms of human stress relief.
The ancillary benefits of our product validate boxing/kickboxing as a workout, but they go even further. The
aerobic and anaerobic cardio benefits, muscle resistance work, the stress relief, the immediate confidence
boost, the self-defense improvements – all are every member’s side benefits to society’s main mission of “I want
to lose weight.”
Continued >
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Sam Heaps
FranchiseeSPOTLIGHT Springfield, Falls Church and
Fairfax, VA
Q: What advice would you give someone who is considering becoming a TITLE Boxing
Club franchisee?
If you’re ready to roll up your sleeves and be part of something alive and exciting, then opening a TITLE Boxing
Club is a great choice. A fun work environment and excellent profit potential await you, whether you plan on
being involved in the day-to-day action or from a semi-absentee distance with managers in place. I wouldn’t
say this is a business where you can just open the doors and expect a strong yearly salary for each store,
whether you open 1 or 100. It’s a trade off that it takes a little more hands-on influence from an owner (or a very
bought-in manager), but the up side is that TITLE Boxing Club has more profit potential per store than many
other franchise opportunities.
Q: Where do you see TITLE Boxing Club going in the future and how will this benefit you?
I see TITLE continuing to make strong, strategic choices for company growth and working to show franchisees
how to help them maximize their potential. I see TITLE Boxing Club staying the industry leader in the boxing/
kickboxing fitness market. As boxing/kickboxing continues to become more mainstream, this helps market the
businesses better for all of us - even as competition grows. We’ll just need to be ready as a brand to do what
we do better than anyone else in our markets.
Away from Steelers, Le’Veon Bell turns to boxing, hometown
PITTSBURGH -- Le’Veon Bell paints himself a villain, but he’s the
protagonist in the football story of Groveport Madison High School
outside Columbus, Ohio, where hundreds of coaches and athletes
gathered on a soaked Friday night in June hoping to take Le’Veon
Bell Field.
The $750,000 turf Bell donated to his alma mater last summer
can disperse rain in less than 10 minutes with a state-of-the-art
trenching system. It can’t stop lightning, which bagged the first night
of the camp and solved at least one problem: keeping the unsigned
running back off his $14.5 million knees.
“[Bell] will try to run out there and do drills with the kids,” Groveport As an Ohio native, Bell always has admired James’ relentless attitude
head football coach Bryan Schoonover said. and vision on the court, which Bell is now translating to the field.
In this slice of central Ohio, Bell’s not the subject of a contract “The fact he’s 33, playing his best basketball, it shows you if you take
dispute, but rather a guy who wants to chop it up with locals, maybe care of your body, your body won’t fail you,” Bell said. “As long as
shoot a few hoops and play Fortnite. I take care of my body and stay physically fit and I’m able to run
and cut, make sure my joints are intact and I’m not always sore, my
“I’m still the same person,” Bell told ESPN from his mother’s home in mental’s only going to get better and I’ll grow as a football player,
a suburb of Columbus. “Things around me have changed and my life whether I’m 30, 32, whatever it is. I feel I’m one of those guys that
has changed, but I’m the same.” doesn’t necessarily depend on athletic ability. I use my mind, I set up
blocks, I wait for things to open, I time up things, I use a lot of skill
Save a few rap bars, Bell has stayed relatively quiet since the Steelers catching the ball. I think that stuff is my mind. It’s not me outrunning
put the franchise tag on him in late April, setting the stage for a somebody. That may happen or I may run somebody over but that’s
second offseason of rocky negotiations. not what I depend on. I depend on my mind. All the other stuff
comes after that.”
Bell stayed away from the team during offseason workouts and could
miss training camp once again unless both sides reach a long-term James doesn’t take the same pounding as Bell, who led the NFL last
agreement before the July 16 franchise deadline. season in rushes (321) and receptions by a running back (85). But Bell
isn’t at all worried about his game wearing down.
But Bell has been intentional with his time by finding inspiration
from several outlets -- all of which point to a lengthy NFL career. He’s always been too confident for that.
“I want to see a better me,” said Bell, who was not addressing his “I don’t really compare myself to a lot of other running backs -- that’s
contract situation. “That’s why I’ve been training for, the way I’m no offense to any other running back, but just the fact that I can see
carrying myself on and off the field. I think it will be a good year for and avoid hits,” Bell said. “It’s not like when I get the ball 30 times or
me.” 35 times and I’m really taking 30 car crashes. Either I’m delivering
the blow or I’m getting to the ground. I’m sore after games, but it’s
Currently, Bell’s football training is nonexistent, and that’s by design. not like I’m aching. I don’t have to miss practices. I can go full speed
He’ll gradually work back into running and cutting on the field, but and be good.”
for now he’s found boxing as an ideal source of cardio without the
bodily stress. Bell isn’t completely staying away from the football field. Running
a football camp on the turf he donated is Bell’s way of thanking the
Sure, Bell isn’t exactly taking punches, but he’s been training at place that helped shape him.
TITLE Boxing Club in Hallandale, Florida, to add strength -- and a
noticeably expansive back. Bell thought of his mom, Lisa, when he made the financial
commitment last summer. Consider this him fulfilling a lesson.
“I try to find ways to be healthier,” Bell said. “I want my body to be
in great shape so as the season comes closer you’ll start seeing that “She always taught me to be humble, not feel you’re too big for
form to take shape. [Boxing] is just to help with my cardio and my somebody, and obviously don’t feel like you’re too small,” Bell said.
stamina. It’s a little different than football, and I try to stay off my “Growing up, I’ve always kept that in my head. I like to keep the
joints in the offseason as much as possible, still get cardio. Instead balance. If I ever see someone from high school I haven’t seen since
of cutting and doing a lot of drills, I’ve been doing a lot of boxing then, the relationship may not be exactly the same today but I treat
training.” it as such. I don’t want them to feel I’ve gotten too big.”
Watching LeBron James dominate the NBA playoffs only fueled Bell’s Except when it comes to the Steelers, who need him to be at his
desire to maximize his prime, then prolong it. Bell turned 26 this biggest on the field in 2018.
offseason and could reach 30 in a black-and-gold uniform if the
Steelers sign him to a long-term deal, which is hardly a guarantee Whenever he gets there.
because of Bell’s large tag number.
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ENTREPRENEUR BRINGING REGION’S FIRST TITLE BOXING
CLUB TO METRO CENTRE IN OWINGS MILLS
Bradley Plotkin is getting
ready to open a TITLE Boxing
Club franchise at Metro
Centre in Owings Mills.
A boxing gym is preparing to open at Metro Centre amid a row of restaurants, offices and apartments.
The TITLE Boxing Club will hang a series of punching bags beginning this fall on the ground level of a 200,000-square-foot
office building in Owings Mills. The boxing club will face Grand Central Avenue, the main street of the growing $2 billion
suburban development, and abut a new World of Beer bar and restaurant and the Salontra Select Suites hair salon.
Kansas-based TITLE Boxing Club is a franchise with 185 locations around the U.S. The company told the Business Journal in
2017 it was looking to expand to Greater Baltimore with 10 locations over the next year.
The Metro Centre gym will be owned by Bradley Plotkin, a Franklin High School graduate and former corporate worker who
decided to open his dream job inside the unique gym.
The TITLE gym will join several other workout facilities in the Baltimore area that offer a boxing-like workout. Others include
Knockout Fitness in Federal Hill and 9Round Baltimore in Canton. It will be the first TITLE gym in the Baltimore area — the
closest other franchise is in Rockville. The company told the Business Journal in 2017 it was looking to expand to Greater
Baltimore with 10 locations over the next year.
“After working for several international companies throughout my career and moving up the professional ladder, I decided to
follow my love for boxing as a workout and fitness mechanism and spread my passion for the sport in the local area,” Plotkin
said this week. “I understand the tremendously positive impact generated from this exercise concept, having utilized a heavy
boxing bag for the past ten years on a regular basis.”
Plotkin said the gym will promote a “full body workout regime” that simulates a boxer’s aggressive training including total
body boxing, cardio workouts, mixed martial arts classes and kickboxing exercises on heavy bags. Classes will last from 30 to
75 minutes and memberships are sold on a yearly or monthly basis. Drop-in clients are also welcome, Plotkin said.
“A boxing workout is also a great way to relieve stress because you are constantly hitting something and it can’t hit back,”
Plotkin said, adding that the gym will offer focused workouts for clients who have specific medical conditions like Parkinson’s
disease that have benefitted from a modified boxing-like workout.
In June, Howard Brown, chairman of David S. Brown, developer of Metro Centre, announced a $70 million full-service Marriott
hotel will break ground at the project this fall. The hotel will have 225 rooms.
Metro Centre also has a branch of the Baltimore County Public Library and a campus of the Community College of Baltimore
County as well as retail, residential units and office space.
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CORRIPIO GROUP PUTS ‘AN EXPERIENCE’ FIRST IN DR
While visiting his college student son in Boston last year, Manuel Corripio Alonso joined
him for a class at TITLE Boxing Club and, as Corripio Alonso tells it, he was hooked.
For anyone else that would probably mean signing up for a membership, but for
Corripio Alonso, vice president of one of the largest private holding companies in the
Dominican Republic, it was the catalyst for bringing the fitness franchise to his country.
“I had the full TITLE experience,” says Corripio Alonso, whose Corripio Group signed
on to develop TITLE Boxing Club locations in Latin America, first in the Dominican
Republic—one studio is already open in Santo Domingo—followed by Panama and
Puerto Rico. “I saw the level of excitement of the people taking the class. From there
I went to a handful of different cities, New York, Chicago, Miami, and saw they all
provided the same high level of service, a high-level experience.”
That extra legwork is characteristic of the Corripio Group’s approach as franchisee of
multiple brands, including Burger King, Papa John’s, Krispy Kreme and another fitness
brand, Orangetheory.
“The brands we operate as franchisees, we need to be fully convinced it’s the best
brand available,” says Corripio Alonso. “We don’t just look at financials—we want
brands that provide an experience.” Corripio Alonso is part of the fourth generation
of Corripio Group, which employs more than 12,000 people across multiple businesses
from franchises to consumer goods distribution, entertainment and media.
The experience is what Susan Boresow says sets TITLE Boxing Club apart from other
boutique fitness concepts and makes it ripe for expansion, particularly on the
international front.
“Boxing has such a global appeal,” says Boresow, the company’s president. “It’s one of
the oldest sports around. Latin America in particular has been one of those markets
where boxing is part of the national identity.”
Before the studio opening in Santo Domingo, TITLE Boxing Club had just one international
location, in Cancun, Mexico, and Boresow says while the company has plans for more
global growth, its strategy starts with finding the right partner.
“I’m not sure there’s a country out there that hasn’t heard of boxing,” says Boresow, but
that doesn’t mean TITLE, with more than 170 locations, will go just anywhere or partner
with anyone.
In the case of Corripio Group, “they have a phenomenal track record as a multi-unit
owner-operator—they just execute,” says Boresow.
Corripio Group’s success as a franchisee comes from an understanding of its strengths,
says Corripio Alonso, namely that it’s an able operator with the financial capabilities to
rapidly expand a concept.
“We’re great operators and adopters of strategies in our local markets versus starting our own brands,” he explains, adding
being a multi-concept franchisee of proven businesses makes the group attractive to landlords. “We’ve had much more
success going that route.”
In the Dominican Republic, Corripio Alonso says the group identified a proliferation of personal trainers offering in-home
workouts, and while big box brands such as Gold’s Gym and Planet Fitness have a presence, no one was providing organized
boxing classes.
“Orangetheory was already growing with three studios, so to us that was evidence that this boutique fitness was in demand,”
says Corripio Alonso. “TITLE has a unique selling proposition and is creating loyal customers. Dominican consumers value
their time, they don’t want to wander around a huge gym.”
Visit Our Franchising WebsiteTITLE BOXING CLUB AIMS TO ADD 23 NEW
LOCATIONS IN SAN FRANCISCO
Boxing Fitness Franchise Looks to Partner with
Regional Franchise Developer to Strengthen Local
Fitness Scene
SAN FRANCISCO, April 30, 2018 /PRNewswire/ -- TITLE Boxing Club, the nation’s leading boutique boxing
fitness franchise with more than 170 clubs across the United States, announced today its plans to bring
23 new clubs to the San Francisco DMA. The premium concept is looking to ramp up growth through its
strategic regional development model, which is designed to help guide tactical site selection and strong
leadership support for the fast-growing boutique fitness brand.
With the global fitness and health club industry generating more than $80 billion in the U.S. per year,
the market remains hot for TITLE Boxing Club to continue its domestic expansion, particularly in San
Francisco. Momentum has largely been driven by the brand’s premium service of explosive, total-body
boxing and kickboxing classes that energize, strengthen and challenge members.
“Our regional development model has been created to provide a infrastructure to help grow and support
local market franchisees with the proper operations, marketing guidance and ongoing training needed
to ensure their success,” said Susan Boresow, President of TITLE Boxing Club. “Demand for TITLE’s diverse
fitness service offering is on the rise and we are looking forward to finding the right partner to help meet
the demand for our brand’s premium product in San Francisco.”
Prospects interested in TITLE Boxing Club’s regional development model should be passionate about
health and fitness, have leadership experience in addition to drive, determination and desire to be an
active part for the franchise concept.
Founded in 2008, TITLE Boxing Club started franchising in 2009 and has since exploded domestically and
is embarking on its international expansion this year. The regional development model aims to aid in
the brand’s domestic expansion plans to open more than 45 clubs in 2018. The brand ignited its global
expansion this year with signed franchise deals in Latin America leading to its debut in the Dominican
Republic in December 2017 and in Mexico City in January of 2018. TITLE is also anticipating major
development in Mexico and is looking to continue its global expansion in Canada, Panama, Columbia,
Dominican Republic, Australia, Japan, Brazil, South Africa, Columbia, Peru, Chile, Dubai and China.
For more information about the TITLE Boxing Club franchise opportunity, please visit https://
titleboxingclub.com/own-a-franchise/.
ABOUT TITLE BOXING CLUB®
TITLE Boxing Club, a Franworth company, is a boutique fitness studio that specializes in boxing and
kickboxing fitness classes. Based in Kansas City, the company has more than 170 clubs open and operating
across the country and another 250 in development. The brand is currently ranked on Entrepreneur
magazine’s prestigious Franchise 500 list and the Inc. 5000 list of American’s fastest-growing, privately-
held companies. In addition, TITLE Boxing Club is No. 387 on Franchise Times Top 200 (Plus 300) list. To
learn more about the fitness franchise opportunity, visit https://titleboxingclub.com/own-a-franchise/.
Visit Our Franchising WebsiteBoxing workout franchise opens first
location in central Pa.
The punches will soon be flying in Hampden Township. Boxing and kickboxing workout franchise,
TITLE Boxing Club is expected to open in March at the Hampden Terminal at 4434 Carlisle Pike.
Franchise owner, Peter Clifford said when he was looking for a new business opportunity, he looked
at a number of franchises including several fitness franchises, and felt that TITLE Boxing Club was
the perfect match for him.
“I just kept coming back to TITLE,” he said. “I went out to Kansas and I loved the people’s passion for
what they did.”
The 3,000-square foot space which is being renovated by Pyramid Construction Services will
include a heavy bag station for group fitness classes as well as a boxing ring and a a retail shop.
The main fitness class is an hour long class that will include a 40 heavy bag station for group fitness
classes called the “Power Hour.” While the music is playing, video monitors will count down a 15
minute boxing warm-up, and then like in a boxing match the bell will ring, and participants go
through three-minute rounds of boxing going through a series of punches and kicks on a 100-pound
heavy bag. There is a one minute break between rounds. The “Power Hour” finishes with the “core
and cool down” part of the workout with a strengthening and toning abdominal session.
“This the most authentic boxing workout that is on the market,” Clifford said.
Clifford said that the workouts are individualized but in a group setting. All ages, fitness levels
and skill levels are welcome. Participants are offered a modified version of the workout or a more
challenging version of the workout if they prefer.
“You could have an elite boxer next to someone who has never boxed,” Clifford said.
In addition to the “Power Hour” classes, the club will also offer 30 and 75 minute classes in boxing
and kick boxing and eventually will also offer mixed martial-arts classes down the line. Personal
training sessions are also available. The club has monthly and yearly memberships as well as drop-
in fees. The club also carries cardiovascular equipment and free weights, and members can come in
anytime during the club’s normal business hours.
The retail shop will offer about 50 different types of boxing gloves, duffel bags, hand wraps and
workout gear.
Clifford said that the workouts can be for people looking for a change both mentally and/or
physically, or for someone who just wants to relieve some stress.
The Camp Hill-area club will employ around 20 people. TITLE Boxing Club is located in suite C
of the Hampden Terminal in the same complex as Cork & Fork Osteria and Ever Grain Brewing
Co. Kansas-based TITLE Boxing Club has more than 170 locations across the country. This is the
company’s first location in central Pennsylvania.
Visit Our Franchising WebsiteKnock-Out Houston Move for TITLE Boxing Club
The next six years will see 20 new locations for TITLE Boxing Club opening in the Houston DMA.
The fitness franchise which has 170 clubs across the United States, has partnered with Area
Representative Donald McConnell
McConnell said, “At TITLE Boxing Club, we are committed to developing a proven infrastructure
to help grow and support local market franchisees with the proper operations, marketing
guidance and ongoing training needed to ensure their success. Demand for TITLE’s diverse
fitness services in the Houston market is on the rise, as fitness enthusiasts are seeking results-
driven workout regimens now more than ever. I am excited to share my love for fitness, health
and wellness with local communities throughout Houston.”
Visit Our Franchising WebsiteWORLDWIDE DEMAND FOR BOXING WORKOUTS SEEN AT MEXICO CITY TITLE BOXING CLUB
When the first TITLE Boxing Club location in Mexico City opened in February, one of the key takeaways was that the brand is
ready for international expansion. The club, owned by franchisee Alan Sandoval, sold 100 memberships just in its first week.
TITLE Boxing Club has opened locations in other international markets – Cancun, Mexico,
and the Dominican Republic – while all were successful, none were as big as Mexico City.
And, Mexico City is cosmopolitan. With 8.8 million people, it’s a burgeoning metropolis with
a vibrant cultural scene and strong economy – the kind of place that’s a good fit for TITLE
Boxing Club.
The success of the Mexico City location re-affirms that the world wants boxing workouts.
Mexico City is the Mirror to the World
High-intensity interval training workouts are popular worldwide. Professional boxing is, too.
So, it would seem now is the right time for TITLE Boxing Club to venture out further beyond
the borders of the United States.
While Mexico City is hip and progressive, gyms and fitness concepts are limited in the country
where the sport of boxing is very popular.
“Mexico City is a really big place,” said Luis Mata, director of operations for TITLE Boxing
Club in Mexico City. “We have a lot of gyms around the city, but nothing like TITLE Boxing
Club. Mexico is a country that loves boxing. We have a lot of former world champions. When
you combine an awesome fitness concept, culture and a lot of people, the result is 100
memberships sold in a week.”
People around the world are always looking for different ways to work out. And the reasons
are the same from country to country – to relieve stress and get in shape. Typical of big cities
around the world, people in Mexico City are constantly on the go and put exercise toward
the bottom of the list of priorities – even though they want it to be at the top. So, workouts
must offer something different and provide value for people to break out of their daily pattern and incorporate an exercise
regimen into their routine.
“People in Mexico City are always on the go,” Luis said. “Stress, traffic and work are our common daily enemies, and exercise
comes last due to lack of time. At TITLE Boxing Club, we provide an extremely fun, fast and addictive training at a different
level. People want the best exercise of their lives and excellent service provided by people who listen to their needs and help
them achieve their fitness goals. We certainly provide that.”
Providing a Solution to a Big Problem
True to the TITLE Boxing Club model, the Mexico City location is staffed with trainers and
employees who want to help members experience the best hour of their day and achieve
their goals. This is significant because Mexico has the highest obesity/overweight rate right
behind the United States. Luis said the staff is ready and eager to help residents of Mexico
City get fit.
“For our team and for me, this is the most satisfactory experience because we are able to
listen and help people every day,” Luis said. “Through TITLE Boxing Club we aim to take on
[the obesity and overweight] problem and be part of the solution. There are few jobs that
people enjoy as much, and being able to be part of a concept that cares, helps and makes
a change every day is awesome.”
Not Done with Mexico City Yet
Another TITLE Boxing Club location in Mexico City opened in May and a third is slated to open in September.
“People need motivation to exercise and they are not finding it at regular gyms, so there is a great opportunity for us to
fill that void,” Luis said. “When people understand that boxing is one of the most complete full-body workouts, they start
trying our classes. They love them because they realize that it´s fast and fun. But most important, they are always motivated
thanks to our trainers and staff. In Mexico we have a rule: High motivation plus awesome concept plus unique service equals
happy and loyal members.”
Visit Our Franchising WebsiteTITLE BOXING CLUB OPENS STRONG IN LATIN AMERICA
The newest TITLE Boxing Club location opened in the Dominican Republic capitol city
of Santo Domingo in December. It is owned by franchisee Manuel Corripio Alonso, a
seasoned operator of other franchise brands including Burger King, Papa John’s Krispy
Kreme and Orangetheory Fitness. At least two more clubs are expected to open at later
dates on the Caribbean nation.
Alonso, a master franchisee, also owns the rights to open two clubs in Puerto Rico. Those
openings will be delayed due to the island being severely damaged by Hurricane Maria.
Until Puerto Rico gets back on its feet, he is turning his attention to Panama.
The Dominican Republic is the brand’s second location beyond the borders of the United
States, joining the first international club in Cancun, Mexico. That location opened in 2014
by cousins Gustavo Miranda Garcia and Patricio Muldowney, successful businessmen in
Mexico, who are area developers for the brand. Another TITLE Boxing Club location in
Mexico City is slated to open in February and a third later in 2018.
These clubs prove the popularity of the brand is strong in international markets. More
importantly, though, they are examples of TITLE Boxing Club’s person-over-country
approach to expanding the brand internationally.
PEOPLE FIRST
“We’re really just looking for strategic partners who have experience – maybe with other franchise brands – with
organization, capital and the capability to expand in the right way,” explained Josh Lyon, Senior Director of Franchise
Operations for TITLE Boxing Club. “When we find the right partners in those countries, then it becomes the right time to
expand there.”
TITLE Boxing Club was impressed with the Alonso group’s franchise experience and knew of Garcia and Muldowney because
they own four clubs in South Florida.
CULTURAL DIFFERENCES
Like in the United States, TITLE Boxing Club puts a lot of trust in its franchisees in other countries. The brand relies on these
franchisees to inform the brand of cultural differences and what will and will not work in those countries.
For example, the annual membership model is not relevant in the Dominican Republic. The Alonso group, which owns
other fitness concepts in the country, informed TITLE Boxing Club that annual memberships do not exist there. The brand
helped look for other ways to drive membership, the main revenue stream for all clubs.
FORMULA TRANSCENDS BORDERS
The site selection process, grand openings, marketing, support and more in other countries are similar to what they are in
the United States, except for some cultural differences.
“For the most part, our process of finding a space, building it out, installing the initial package – all of that really stays true
to what we do domestically,” Josh said. “We’ve helped get a couple international clubs up and running successfully. The
Dominican Republic had a phenomenal grand opening. We’re expecting Mexico City to break our Opening Bell record.”
LESSONS LEARNED
If there’s one thing that stands out from expanding to Mexico and the Dominican Republic, it’s that TITLE Boxing Club can
be successful anywhere with the right franchise partners. It combines strong brand recognition, thanks to the partnership
with TITLE Boxing, world renowned maker of boxing gloves, bags and other equipment, with a club concept that welcomes
everyone and fosters community spirit.
But how did TITLE Boxing Club know the concept would be popular in Mexico and the Dominican Republic? Their franchisees
told them.
To learn more about becoming a TITLE Boxing Club franchise partner, visit TITLE Boxing Club – Own a Franchise.
Visit Our Franchising WebsiteBURLINGTON BOXING CLUB OWNER HONORED
AS FRANCHISEE OF THE YEAR
Local entrepreneur and TITLE Boxing Club of Burlington, North
Andover and Woburn owner Lauren Macaulay was recently
recognized by TITLE Boxing Club International as Franchisee of the
Year.
Macaulay opened her first club in 2013. She is also a member of the
brand’s Franchise Advisory Council.
After a career in marketing and business development at an
international law firm, Macaulay and her husband, Billy, decided
to open a business of their own after realizing the long hours and
regular travel wasn’t ideal for raising their 2-year-old son. The
couple has opened three clubs in the Greater Boston market, with a
fourth in the works.
“I am thrilled and honored to be recognized as the Franchisee of the Year. To be able to create a positive
and welcoming environment where people support each other; and to see members overcoming stress,
losing weight, building muscle — is so incredibly rewarding,” said Macaulay. “My husband and I feel so
fortunate to have an exceptional team and incredible members, creating an amazing community in the
clubs. Their passion inspires us daily.”
Visit Our Franchising WebsiteBoutique boxing fitness franchise TITLE Boxing Club will expand in the Houston,
Texas, market through a regional development agreement with area representative
Donald McConnell. Also a regional developer of Massage Envy with 45 locations
in five states, McConnell plans to bring 20 TITLE Boxing clubs to the Houston area
over six years as he signs sub-franchisees. Based in Kansas City, TITLE Boxing Club
has more than 170 clubs open and operating across the country.
Visit Our Franchising WebsiteVisit Our Franchising Website Ready to Learn More? Let’s Connect! Todd Haavind Director Franchise Development | TBC International, LLC 5400 College Blvd. Suite 1 | Overland Park, KS 66211 913.827.7038 | todd@teamtitleboxingclub.com
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