Housing Market Forecasts 2015 - Winter 2014/15 www.hamptons.co.uk

Page created by Beth Spencer
 
CONTINUE READING
Housing Market
Forecasts 2015
Winter 2014/15

www.hamptons.co.uk   Beyond your expectations
Housing Market Forecasts 2015                                                    Winter 2014/15                                                                                                             Housing Market Forecasts 2015

Hamptons International House Price Forecasts
                                                                                                  The Outlook for the Economy
                                                                                                  and Housing Market
  England & Wales                                                   North East
                                                                                                  A sound recovery, but not without risks.
  2014 8.6%                                                         2014 5.4%
  2015 4.0%                                                         2015 2.5%
  2016 4.5%                                                         2016 3.5%
                                                                                                  “It’s the economy, Stupid”. The key quote of        we expect conditions to improve in 2016 as
                                                                                                  Bill Clinton’s 1992 Presidential campaign is        economic recovery becomes more established.
  North West                                                        Yorkshire & Humber            just as relevant to the UK housing market now       However the availability of credit is a crucial

  2014 5.3%                                                         2014 5.3%
                                                                                                  as it was in the US back then. The economy
                                                                                                  is picking up strongly, with annual growth in
                                                                                                                                                      factor for performance. While the prospect of
                                                                                                                                                      interest rates remaining low until at least the
                                                                                                                                                                                                            Stamp Duty
  2015 4.0%                                                         2015 3.5%
                                                                                                  2014 at three per cent. But sentiment about         autumn of 2015 has pulled mortgage rates down,        reforms will boost
                                                                                                  the continued pace of recovery is weakening         the Bank of England Credit Conditions Survey
  2016 4.5%                                                         2016 4.0%
                                                                                                  as global economic conditions, especially in        suggests that lenders remain cautious about           both activity
                                                                                                  Europe, falter once again.                          the future and that will limit the pace of price
                                                                                                                                                                                                            and prices in the
  Wales                                                             East                                                                              growth - just as the regulator intended.
                                                                                                  On the upside, wage growth should improve
                                                                                                  in the next two years, which will help ability      This background inevitably affects activity,
                                                                                                                                                                                                            short term, as
                                                                    2014 10.0%
  2014 2.9%
  2015 2.5%                                                         2015 4.0%
                                                                                                  to buy. The Bank of England expects pay to          although we do expect transaction growth in           the majority of
                                                                                                  grow in real terms in both 2015 and 2016 as         2015 and the risks are to the upside as a result
  2016 3.0%                                                         2016 4.5%                     inflation stays below its two per cent target.      of the SDLT reform. 2016 should see some              buyers pay less
                                                                                                  That’s partly because the strength of Sterling
                                                                                                  keeps imports cheap, but also because of the
                                                                                                                                                      further growth as economic recovery spreads.
                                                                                                                                                      With higher levels of stock for sale and slower
                                                                                                                                                                                                            tax than before
 West Midlands                                                      Greater London                fall in global commodity prices such as oil and     price growth there are clearly prospects for          the reforms.
                                                                                                  food. Rising wages and lower inflation means        higher activity.
 2014 4.5%                                                          2014 16.1%
                                                                                                  households will feel richer and that will boost
 2015 3.5%                                                          2015 1.5%                     the economy and the housing market. There are       Much of the focus of recovery so far has been
                                                                    2016 4.0%                     some offsetting factors though. The poor state      on first time buyers, especially given Help to Buy,
 2016 4.0%
                                                                                                  of public finances means that austerity isn’t       but we also expect a pick-up in movers in 2015.
                                                                                                                                                      This is partly due to the SDLT reforms but also       Hamptons International
                                                                                                  going away. That is a particular threat in the
  South West                                                        South East                    UK regions most reliant on the public sector. In    because we expect greater use of transitional
                                                                                                                                                                                                            Housing Market Forecasts

                                                                                                  addition weaker growth in Europe means that         arrangements by lenders to offer buyers ‘softer’
  2014 6.8%                                                         2014 11.0%                                                                        affordability tests who are managing payments
                                                                                                  there will be less demand for our exports and
  2015 4.0%                                                         2015 4.0%                     that threatens the pace of economic recovery.       now but may not pass new, more stringent,
                                                                                                                                                      affordability tests to move. That is driven by                   Annual    Transactions
  2016 4.5%                                                         2016 4.5%
                                                                                                  In the housing market sentiment shifted             falling arrears and possessions and the Bank of                  House
                                                                                                  sharply in 2014, particularly in London, due to     England’s research that reveals that borrowers                Price Growth
                                                                                                  deteriorating affordability, new mortgage market    are better able to withstand a two per cent            2013      3.6%        790,200
                                                                                                  regulation and growing talk of ‘concerns’ about     increase in rates than expected.
                                                                                                  the housing market from the Bank of England.
                                                                                                                                                      Overall we expect house price and transaction          2014      8.6%        880,800
                                                                                                  On top of this, worries that the UK’s recovery
                                                                                                  may be vulnerable, have moderated expectations      growth to be fairly modest for the next two
                                                                                                  of how much further prices can rise. Most of the    years, but there are both up and downside risks.       2015      4.0%        908,500
                                                                                                  concern is focused on London but the change in      On the upside a SDLT reforms and a stronger
                                                                                                  mood is affecting the rest of the country too.      economic recovery would boost confidence,              2016      4.5%        975,000
                                                                                                                                                      but on the downside, lower expectations
                            Prime Central London   Central London                                 Uncertainty about the election, mansion tax and     about future price growth, low wage growth
                                                                                                                                                                                                            Forecasts based on HM Land Registry
                                                                                                                                                                                                            figures for England and Wales
                                                                                                  the pace of economic recovery will all dampen       and continued caution on the part of lenders
                            2014 13.5%             2014 19.9%                                     the prospects for the housing market in 2015, but   could lead to a weaker outturn. In addition,
                            2015 0.5%              2015 2.0%                                      some of this will be neutralised at the beginning   uncertainties around the general election and
                            2016 3.5%              2016 3.5%                                      of the year as the reform of SDLT provides an       housing market policies, including mansion tax,
                                                                                                  incentive to move sooner, before price growth       may continue to unsettle housing markets.
                                                                                                  erodes the benefit of the tax cut. Further ahead

1—2                                                                                                                                                                                                                 hamptons.co.uk/research
Housing Market Forecasts 2015                                                                                                                                                                                                                                                                                                                                                                           Winter 2014/15                                                                                                                    Housing Market Forecasts 2015

Regional Prospects                                                                                                                                                                                                                                                                                                                                                                                                       Hamptons International Regional House Price Forecasts

As usual the national picture disguises some very
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2013                2014                2015                2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          A boon for all
                                                                                                                                                                                                                                                                                                                                                                                                                              England & Wales                 3.6%                 8.6%               4.0%                4.5%
different situations across the regions, both in terms                                                                                                                                                                                                                                                                                                                                                                           North East                   -1.5%                5.4%               2.5%                3.5%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          sectors of the
of the economy and the housing market.                                                                                                                                                                                                                                                                                                                                                                                           North West                   0.5%                 5.3%               4.0%                4.5%            markets is the
                                                                                                                                                                                                                                                                                                                                                                                                                              Yorks & Humber                  0.7%                 5.3%               3.5%                4.0%            expectation that
                                                                                                                                                                                                                                                                                                                                                                                                                               East Midlands                  2.8%                 6.2%               3.5%                4.0%            interest rates
London
London’s housing market recovery has been                                                                                                                                                            before other parts of the country and the ratio of
                                                                                                                                                                                                                                                                                                                                                                                     In and Out of the Capital                 West Midlands                  2.7%                 4.5%               3.5%                4.0%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          will remain
                                                                                                                                                                                                                                                                                                                                                                                                                                    Wales                     1.5%                 2.9%               2.5%                3.0%
largely separate from the rest of the UK.                                                                                                                                                            prices in London to the UK narrows. If the same
                                                                                                                                                                                                                                                                                                                                                                                                                                     East                     4.0%                10.0%               4.0%                4.5%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          lower for longer.
Affordability has deteriorated faster and the                                                                                                                                                        pattern is repeated, as we think it will be given
effect of new mortgage market regulations has                                                                                                                                                        the relative state of affordability, although prices                                                                                                                                                                          London*                    9.7%                16.1%               1.5%                4.0%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          *London is defined as the whole of
bitten hardest in the capital. As a result there is                                                                                                                                                  will continue to grow in London over 2015 and                                                                                                                                                                                                                                                                                        Greater London
                                                                                                                                                                                                                                                                                                                                                                                                                                 South East                   4.2%                11.0%               4.0%                4.5%
still room for faster recovery in prices and activity
outside the capital, notwithstanding the fact that
                                                                                                                                                                                                     2016, they will do so at a slower rate than most
                                                                                                                                                                                                     other parts of England and Wales.
                                                                                                                                                                                                                                                                                                                                                                                            £17 Billion                          South West                   2.8%                 6.8%               4.0%                4.5%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          **Prime Central London is defined as the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          London boroughs of Kensington & Chelsea

sentiment is weaker across the country.                                                                                                                                                                                                                                                                                                                                               The amount Londoners                                                                                                                                and Westminster
                                                                                                                                                                                                                                                                                                                                                                                                                          Prime Central London**             10.0%                13.5%               0.5%                3.5%            ***Central London is defined as the
                                                                                                                                                                                                     Prime Central London (PCL)                                                                                                                                                        have spent on homes                                                                                                                                London boroughs of Camden, Hackney,
                                                                                                                                                                                                                                                                                                                                                                                                                             Central London***               12.6%                19.9%               2.0%                3.5%            Hammersmith & Fulham, Islington,
Even though London’s economy is likely to be                                                                                                                                                         The Prime Central London market is the most                                                                                                                                       outside the capital in                                                                                                                             Lambeth, Southwark, Tower Hamlets
stronger, credit conditions will make it more                                                                                                                                                        independent of the London markets as it is                                                                                                                                          the last 12 months.                                                                                                                              (Canary Wharf) and Wandsworth.
difficult for pent up demand to be realised. This                                                                                                                                                    least affected by the availability of mainstream
                                                                                                                                                                                                                                                                                                                                                                                      More than the total value
will change as economic conditions improve, but                                                                                                                                                      credit. The value of property in this sector                                                                                                                                                                        that are politically attractive in a general election year are likely to    crisis peak so affordability is better, but wage growth has been very
there is more of a cause for a pause in London                                                                                                                                                       means demand can only come from a limited
                                                                                                                                                                                                                                                                                                                                                                                        of homes in Oxford.              play a part in the timing of activity but is unlikely to lead to flight     weak. Stamp Duty reforms in the North and Midlands make a much
than elsewhere. We shouldn’t be surprised by                                                                                                                                                         pool of wealthy buyers, many of whom are                                                                                                                                                                            given that the prospects for the UK are still strong.                       smaller difference than elsewhere. Lower house prices mean that 40
some price falls, particularly in the early and                                                                                                                                                      from overseas. But that does not mean that it                                                                                                                                                                                                                                                   to 55 per cent will see no difference in tax under the new regime
mid-parts of 2015, but economic prospects are                                                                                                                                                        is unaffected by market conditions elsewhere,                                                                                                                                                                       Central London
relatively strong in the capital and the outlook                                                                                                                                                     particularly market expectations about future                                                                                                                                                                       High prices and a lack of available supply in PCL displaced demand          The South East and West (Country) Markets
for wage growth is better than the rest of the                                                                                                                                                       capital growth. But London does still punch                                                                                                                                                                         to Central London helping to fuel prices. But demand also comes             The price gap that has opened up between London and the Country
country too. The decision by some sellers to take                                                                                                                                                    above its weight as a global city for investment                                                                                                                                                                    from the mainstream population, albeit relatively wealthy, but              has already led to increased migration away from the capital into
this opportunity to move out to the country has                                                                                                                                                      which means that interest will not dry up.                                                                                                                                                                          likely to have need of some mortgage finance. As a result tighter           commutable areas further out, helping to support prices in these
led to an increase in supply but a feeling that                                                                                                                                                                                                                                                                                                                                                                          affordability regulations are beginning to bite as house prices have        areas. The average price of a property in London is twice that in the
prices have risen too quickly means there hasn’t                                                                                                                                                     Uncertainty is a feature that will affect the whole                                                                                                                                                                 grown. In addition a change in future house price growth expectations       South East and two and a half times the average in the South West.
been the corresponding increase in demand.                                                                                                                                                           of the market, but in the PCL market where                                                                                                                                                                          and a desire to crystallise capital growth has led to a large increase in
Stocks are up by 16 per cent in London, but                                                                                                                                                          many have the choice about where to put their                                                                                                                                    35,000 Homes                       stocks for sale, but a fall in the level of demand. Stamp Duty reforms      The South East still has a bit more to go given relative affordability
applications are down by 30 per cent, which                                                                                                                                                          funds, there may be a greater effect. Stamp Duty                                                                                                                                                                    will generally mean a higher tax bill for properties over £1 million. We    and the increase in prospects due to the proximity to London. The
                                                                                                                                                                                                                                                                                                                                                                                        The number of homes
itself dampens house price growth.                                                                                                                                                                   reforms mean that this sector of the market is                                                                                                                                                                      expect a significant slowing in price growth in central London. But the     East is similar. Both areas will continue to see some migration
                                                                                                                                                                                                     worse off. A £5m home would face an additional
                                                                                                                                                                                                                                                                                                                                                                                        bought by Londoners              strength of the capital’s economy will be a positive factor preventing      demand as people move out of the centre and cash in – although
The experience of previous housing market                                                                                                                                                            tax bill of £164,000 under the new regime. The                                                                                                                                    outside the capital so far        any significant year-on-year falls.                                         this will wane. However the East is vulnerable – it is traditionally
cycles is that price growth in London slows                                                                                                                                                          potential for a mansion tax or other measures                                                                                                                                             this year.                                                                                            volatile and while economic prospects should be good here, there
                                                                                                                                                                                                                                                                                                                                                                                                                         North & Midlands                                                            are risks – especially beyond the safety of well off Cambridge.
London Price Performace Relative to the Rest of the UK
                                                                                                                                                                                                                                                                                                                                                                                                                         In the North the recovery in housing markets has been constrained           Stamp Duty changes will mean most buyers are better off under
                           2.4                                                                                                                                                                                                                                                                                                                                                                                           and prices are still below their pre-crisis peaks. As a result              the new system. Indeed even in the highest priced region of the
                           2.2                                                                                                                                                                                                                                                                                                                                                                                           affordability has not rapidly deteriorated. However, this is                South East, only two per cent of buyers would be worse off under
London to UK Price Ratio

                                                                                                                                                                                                                                                         Moving to the next part of cycle where
                           2.0
                                                                                                                                                                                                                                                          the rest of the country catches up                                                                                                                             counterbalanced by weaker economic prospects in the regions. The            the reformed stamp duty system.
                                                                                                                                                                                                                                                                                                                                                                                                                         North East already has the highest unemployment rate in the UK
                           1.8
                                                                                                                                                                                                                                                                                                                                                                                                                         and is further haunted by the spectre of public sector job cuts. The
                           1.6
                                                                                                                                                                                                                                                                                                                                                                                                                         North West has a better outlook given the strength of Manchester,
                           1.4                                                                                                                                                                                                                                                                                                                                                                                           but growth is still relatively modest. The East and West Midlands
                           1.2

                            1
                                                                                                                      Cycle of London outperforming the rest of the UK, and then
                                                                                                                           underperforming as the house price gap closes.
                                                                                                                                                                                                                                                                                                                                                                                       14,700 Homes                      are in a similar position to the North West. Local economic
                                                                                                                                                                                                                                                                                                                                                                                                                         conditions are getting better and this should continue as the UK as
                                                                                                                                                                                                                                                                                                                                                                                         The number of homes             a whole gets back on its feet. But these regions are more vulnerable
                                 Q4 1973
                                           Q1 1975
                                                     Q2 1976
                                                               Q3 1977
                                                                         Q4 1978
                                                                                   Q1 1980
                                                                                             Q2 1981
                                                                                                       Q3 1982
                                                                                                                 Q4 1983
                                                                                                                           Q1 1985
                                                                                                                                     Q2 1986
                                                                                                                                               Q3 1987
                                                                                                                                                         Q4 1988
                                                                                                                                                                   Q1 1990
                                                                                                                                                                             Q2 1991
                                                                                                                                                                                       Q3 1992
                                                                                                                                                                                                 Q4 1993
                                                                                                                                                                                                           Q1 1995
                                                                                                                                                                                                                     Q2 1996
                                                                                                                                                                                                                               Q3 1997
                                                                                                                                                                                                                                         Q4 1998
                                                                                                                                                                                                                                                   Q1 2000
                                                                                                                                                                                                                                                             Q2 2001
                                                                                                                                                                                                                                                                       Q3 2002
                                                                                                                                                                                                                                                                                 Q4 2003
                                                                                                                                                                                                                                                                                           Q1 2005
                                                                                                                                                                                                                                                                                                     Q2 2006
                                                                                                                                                                                                                                                                                                               Q3 2007
                                                                                                                                                                                                                                                                                                                         Q4 2008
                                                                                                                                                                                                                                                                                                                                   Q1 2010
                                                                                                                                                                                                                                                                                                                                             Q2 2011
                                                                                                                                                                                                                                                                                                                                                       Q3 2012
                                                                                                                                                                                                                                                                                                                                                                 Q4 2013
                                                                                                                                                                                                                                                                                                                                                                           Q2 2014

                                                                                                                                                                                                                                                                                                                                                                                        bought by movers from            than the South to economic volatility. Prices are still below the pre-
                                                                                                                                                                                                                                                                                                                                                                                       the rest of the country in
Source: Nationwide / Hamptons International                                                                                                                                                                                                                                                                                                                                           London in last 12 months.

3—4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              hamptons.co.uk/research
Housing Market Forecasts 2015                                                                                                                                  Winter 2014/15                                                                                                                 Housing Market Forecasts 2015

Stamp Duty Reform                                                                                                                                                               Rental Forecasts
The autumn statement brought an overhaul of the Stamp Duty Land Tax.                                                                                                            Conditions in the rental market saw the first
                                                                                                                                                                                significant change this year since 2012.
The Chancellor has abolished the old slab                   pays Stamp Duty on £75,000 at 2% rather than                 New Stamp Duty Rates
structure of Stamp Duty. This is good news                  on the whole £200,000 under the old regime.
for the operation and efficiency of the overall             The new rates mean that buying a home up to                         Price Band                     Rate
housing market. It’s the number of transactions             £937,500 or between £1 million and £1.12 million                                                                    The fine balance between supply and demand            likely to result in more investment in buy-to-let
                                                                                                                                  £0 - £125K                   0%               that has kept the growth of rents in line with        property, which should lead to increases in
that are the real signal of the health of the               will incur a smaller tax bill meaning that 72 per
housing market rather than the pace of growth               cent of buyers will pay less Stamp Duty and two              £125K - £250K                          2%              inflation over the last couple of years shifted       the total available stock. As fears around the
of house prices. This move should overall help              per cent more, with the rest seeing no difference.           £250K - £925K                          5%
                                                                                                                                                                                in 2014. Demand increased and available stock
                                                                                                                                                                                fell putting upward pressure on rents. At the last
                                                                                                                                                                                                                                      election fade, and the housing market recovery
                                                                                                                                                                                                                                      continues it is likely expectations of future price
                                                                                                                                                                                                                                                                                                Rental growth is
to increase transaction activity, allow people
to move more easily and with a lower financial              Overall it’s a good move to get rid of the slab structure,   £925K - £1.5m                         10%              count the number of new applicants registering        growth will increase too, encouraging landlords           likely to outstrip
                                                            although abolishing Stamp Duty altogether would
burden. This in turn will help the labour market
and the wider economy too.                                  be even more efficient. Transactions are the most
                                                                                                                                          £1.5m +              12%
                                                                                                                                                                                to rent was 25 per cent up compared to the
                                                                                                                                                                                previous year, and stock levels down 15 per cent.
                                                                                                                                                                                                                                      to purchase more.
                                                                                                                                                                                                                                                                                                house price
These rates are only paid on the value of the
                                                            important indicator of a healthy housing market and
                                                            ease of moving is also essential for labour market                                                                  As expectations of future house price growth
                                                                                                                                                                                                                                      London and the South have always been a
                                                                                                                                                                                                                                      magnet for younger people, starting their                 growth in 2015
property within the threshold ranges so a                   efficiency so reducing the financial hurdles is a very       How Does the New System
                                                                                                                         Measure?
                                                                                                                                                                                have declined more landlords are choosing
                                                                                                                                                                                to sell, reducing the available stock, which is
                                                                                                                                                                                                                                      careers. The stronger economic recovery in
                                                                                                                                                                                                                                      the South means that this has continued to
                                                                                                                                                                                                                                                                                                for the first time
property valued at £200,000 for example only                welcome move.
                                                                                                                                                                                ultimately pushing up rents. Forty per cent more      generate demand in the rental market. Which is            since 2012
                                                                                                                                                                                landlords have ended tenancies in order to sell       why much of the pressure in the rental market
Stamp Duty - Comparing New and Old                                                      Source: Hamptons International                                                          their property so far this year compared to 2013.     is surfacing in London and the South East. We
                     £180,000                                                                                                                                                   Meaning nearly 1 in 10 tenancies ending in 2014       expect to see higher rental inflation in these
                     £160,000                                                                                                                                                   resulted in the landlord selling.                     areas than the rest of the country, in both 2015
                     £140,000
                                                                                                                           72%                    26%             2%
                                                                                                                                                                                                                                      and 2016, along with key urban centres such               Price Growth Since Jan 2013
Stamp Duty Payable

                     £120,000                                                                                                                                                   Rising prices and increased caution about how         as Manchester, Brighton and Liverpool also

                                                                                                                                                  Unaffected

                                                                                                                                                                 Pay More
                                                                                                                          Pay Less                                              much more they can rise has seen the flow of
                     £100,000
                                                                                                                                                                                                                                      outperforming.
                     £80,000                                                                                                                                                    tenants into ownership slow too. This combined
                     £60,000                                                                                                                                                    with growing demand in employment centres             While conditions have changed in much of the
                     £40,000
                                                                                                                                                                                as the economy recovers has led to growth in          rental market growth in the prime areas of Central
                     £20,000
                                                                                                                                                                                the pool of tenants actively looking for homes to     London such as Mayfair, Knightsbridge, Chelsea
                          £0
                                                                                                                                                                                rent. The shift in the market means that in 2015      and Kensington looks set to remain subdued. High
                                                                                                                                                                                                                                                                                                  House       New         All
                                  £100,000
                                   £150,000
                                  £200,000
                                  £250,000
                                  £300,000
                                  £350,000
                                  £400,000
                                  £450,000
                                  £500,000
                                  £550,000
                                  £600,000
                                  £650,000
                                  £700,000
                                  £750,000
                                  £800,000
                                  £850,000
                                  £900,000
                                  £950,000
                                £1,000,000
                                £1,050,000
                                £1,100,000
                                 £1,150,000
                                £1,200,000
                                 £1,250,000
                                £1,300,000
                                 £1,350,000
                                £1,400,000
                                £1,450,000
                                £1,500,000
                                 £1,550,000
                                £1,600,000
                                £1,650,000
                                £1,700,000
                                 £1,750,000
                                £1,800,000
                                £1,850,000
                                £1,900,000
                                £1,950,000
                                £2,000,000

                                                                                                                                                                                the growth in rental prices for new lets is likely    existing rents are limiting potential demand and            Prices      Lets       Rents
                                                                                                                                                                                to exceed wage growth.                                relatively high stock levels mean rents are likely to
                                 New Stamp Duty Threshold             Old Stamp Duty Threshold
                                                                                                                                                                                                                                      remain flat. We don’t expect to see any significant
                                                                                                                                                                                2016 should see pressures on stock ease.              growth in rental values in Prime Central London
                                                                                                                                                                                Changes to the rules around withdrawals               in the next two years.

Total Rental Market Costs                                                                                                Index of New Lets Compared
                                                                                                                         to Total Rent
                                                                                                                                                                                from pensions taking effect in April 2015 are

                                                                                                                                                                                Hamptons International Annual Rental Price Growth Forecasts                                                           Source: Hamptons International
                                                                                                                                          1.12
                                                                                                                                                        New Lets
                                                                                                                                          1.10          Total Rent
Our rental forecasts are based on the change                over time, particularly as it isn’t as affected by                                                                                           England & Wales                                                           Greater London
                                                                                                                                          1.08
in rents of new lets, measuring the change                  seasonality as new lets.
                                                                                                                                          1.06
in costs for tenants who are moving and
                                                                                                                                                                                          2014                 2015                  2016                          2014                 2015                   2016
                                                                                                                         Index(1=Jan13)

new entrants to the market. An alternative                  The impact of inflation from new lets takes quite                             1.04

measure of rent growth, included in the official            some time to feed into total rental costs and
                                                            generally only some of that inflation will feed
                                                                                                                                          1.02                                            4.0%                 4.5%                  4.0%                          6.0%                  6.5%                   5.0%
inflation measure, is the change in the total
                                                            into the whole market. For example the rental                                  1.0
cost of renting. This accounts for both those
moving, renewing and those part way through                 growth for all tenants this year has yet to reflect                           0.98

their tenancies. This measure is useful for                 the changing market conditions for new lets.                                  0.96                                                            Central London                                                          South of England
understanding affordability and is a more                   As we progress into 2015 we expect these to be
                                                                                                                                          0.94
stable option for modelling income changes                  reflected more in the total costs.
                                                                                                                                                 Jan 13
                                                                                                                                                 Mar 13
                                                                                                                                                 May 13
                                                                                                                                                  Jul 13
                                                                                                                                                 Sep 13
                                                                                                                                                 Nov 13
                                                                                                                                                 Jan 14
                                                                                                                                                 Mar 14
                                                                                                                                                 May 14
                                                                                                                                                  Jul 14
                                                                                                                                                 Sep 14

                                                                                                                                                                                          2014                 2015                  2016                          2014                  2015                  2016

                                                                                                                         Source: Countrywide                                              5.5%                 6.8%                  5.0%                          4.5%                  5.0%                   4.0%

5—6                                                                                                                                                                                                                                                                                                 hamptons.co.uk/research
Drawing on over 140 years of experience,                       Our services include:                                                           www.hamptons.co.uk/research
   Hamptons International is one of the premier                   • Sales
   international residential agents – with a network              • Lettings
   of more than 85 offices in the UK and key                      • Residential Development
   overseas markets.                                              • Valuation

                                                                  • Land & Professional Services
   We continue to expand to be one of the most
                                                                  • Property Management
   valuable and innovative residential property
                                                                  • Mortgage Finance
   groups in the world. Our name
                                                                  • Corporate & Relocation Services
   is synonymous with an unrivalled level                             M42

                                                                  • Interior Solutions
                                           M6
   of expertise and the finest properties.
                                                                                             M69

                                                    M5
                                                                                      M6

                                                         M42                                  M45
                                                                                                                                     Stanmore                                            LONDON
                                                                                                                                                                     Muswell Hill
                                                                                                                                                            Hampstead
                                            Stratford-upon-Avon               M40
                                                                                                                                                                        Islington
                                                                                                                                           St John’s Wood
                                                                                                                    M1
                                                                                                                                            Hyde Park & Bayswater
                                                                                                                                                                              City      Canary
                                                                                                                                       Notting Hill          Mayfair                    Wharf
                                              M5                                                                           Ealing       Kensington         Knightsbridge
                                                               Broadway      Banbury                                                        Sloane Square
                                                                                              Buckingham                                                        Pimlico        Tower Bridge
                                                                           Deddington                                         Chiswick          Chelsea                         Greenwich
                                                                                                                                                            Battersea
                                                                                                                                    Barnes          Fulham                        Blackheath
                                                                                                                                                                                   M11
                                                                                                                          East Sheen
                                                   Cheltenham                                                                                       Putney         Clapham
                                                                                                                                   Richmond
                                                                                                                              Teddington
                                                                                                                                                             A1M                 Dulwich
                                                                                                                                                          Balham
                                                                                                                           Kingston upon Thames Wimbledon
                                            Painswick
                                           Stroud                                   Oxford
                                                         Cirencester                                                                                       St Albans
                                                                                                              M40
                                                                                                        Great Missenden                 Amersham
                                                                                                                                               Rickmansworth
                                                                                                                                        Beaconsfield
                          M5                                                                                       Marlow
                                                                                                                               Gerrards Cross
                                                                                           Henley-on-Thames                                               32 London Offices
                                      M4
                                                                                                                Maidenhead                                        Mayfair
                     Bristol                                                                                                             Windsor                                            M25
                                                                                                                                                             (Head Office)
                                                                                                              M4

                               Bath                                                         Newbury                 Sunningdale                    Esher
                                                         Marlborough                                                            M3                                                          M20
                                                                                                                                       Weybridge           Epsom
                                                                                                                                                    M25             Caterham
                                                                                                               Fleet                  Guildford                             Sevenoaks
                                                                                                                                                          Dorking
      M5                                                                                                             Farnham                              & Reigate
                                                                                                                                       Godalming
                                                                                                   M3           Alton                  Haslemere
                                                                                                                                                                    M23

                                                                      Salisbury                                                                                           Tunbridge Wells
                                                                                                                                Liphook               Horsham
                                                                                             Winchester

Taunton                                                                                                                                                               Haywards Heath

                     Sherborne

                                                                                                                                                                   Brighton & Hove
                                                                                                                         Chichester

                                                          Canford Cliffs

                                                                                                        ©Hamptons International 2014. This report was published for the purpose of general
                                                                                                        information and Hamptons International accepts no responsibility for any loss or
                                                                                                        damage that results from the use of content contained therein, including any errors
                                                                                                        or negligence from third party information providers. It is your sole responsibility to
                                                                                                        independently check and verify the facts contained within this report. All opinions and
                                                                                                        forecasts within this report do not in any way represent investment or other advice.
                                                                                                        Reproduction of this report in whole or in part is not allowed without the prior written
                                                                                                        consent of Hamptons International.

   Johnny Morris                  Fionnuala Earley
   Head of Research               Residential Research Director
   morrisj@hamptons-int.com       earleyf@hamptons-int.com
   +44 (0)207 758 8438            +44 (0)207 758 8465

   www.hamptons.co.uk                                                                                                                           Beyond your expectations
You can also read