Hotel operational opportunity - gva.co.uk/5706
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Hotel
operational
opportunity
gva.co.uk/5706
Highlights
• Landmark development
located in a prominent and
accessible position by the M6
and offering the opportunity for
prominent brand exposure.
• Award winning architect-led
redevelopment benefits from
historic status but with new
build efficiency.
• Purpose built accommodation-
led 100 bed hotel with
substantial parking and on-site
office and retail facilities.
• Well located for Birmingham
City Centre, Birmingham Airport/
NEC, regional leisure attractions
and local corporate occupiers.
• Letting or management
proposals invited.
Fort Dunlop, Fort Parkway, Birmingham, B24 9FD
Introduction The development also boasts an array of on-site retailers
including a coffee shop, sandwich shops, restaurants,
GVA has been appointed by Urban Splash Ltd to offer to convenience store, childrens play area and nursery.
let or to manage the striking hotel at their prominent Fort
Dunlop development.
Location
This rare opportunity follows the Company Voluntary Fort Dunlop occupies one of the most prominent and
Arrangement (CVA) undertaken by Travelodge Hotels Ltd accessible sites in the country, being adjacent to the M6
with the hotel being offered free and clear of all Travelodge between junction 5 and 6. The M6 links directly to the M5, M42,
management and associated branding. M1 and M69 which in turn connects to almost all of the major
motorway junctions in the UK.
Fort Dunlop Fort Dunlop is located on the A47 Fort Parkway, which takes you
The hotel forms part of the Fort Dunlop development, which is an directly to Birmingham City Centre in around ten minutes by car.
architectural icon and a Birmingham landmark. Alternatively, a Fort Dunlop double decker bus, complete with
wifi, shuttles to and from the City Centre at peak hours.
Fort Dunlop was previously the original tyre factory and main
office of Dunlop Rubber but when the company was sold in the
1980s, tyre production ceased and the building was closed.
Although it was derelict for almost 20 years, the building still
The hotel
The hotel comprises a striking 10-storey extension to the original
generated significant income from advertising space.
building. The hotel is currently painted blue with Travelodge
signage but could be re-painted if required in the new
In 1999, Urban Splash Ltd acquired the building and undertook
occupier‘s corporate colours and with increased signage
a comprehensive design-led redevelopment with the assistance
(subject to planning) prominently displayed.
of architects shedkm. The award-winning redevelopment kept
the best parts of the original building and added new features
The hotel extension is 8 metres wide with the 100 bedrooms
including an 100 bed hotel, 7,000 sq ft atrium and the longest
located at the rear of the hotel, each with a large distinctive
green roof in Europe.
porthole window. The front of the hotel does not have any
windows above ground floor level, presenting a seamless
Fort Dunlop now provides 300,000 sq ft of Grade A office
appearance to passing traffic and reducing sound penetration
space and 45,000 sq ft of retail space, as well as the 100 bed
into the bedrooms.
hotel. Consistently over 95% let, it is home to over 54 tenants
and houses the Birmingham Post & Mail headquartersl, Service
Birmingham (Capita), Secretary of State, Ford and many others
ranging from structural engineers, building contractors, quantity
surveyors, accountants, insurance companies through to design
consultants and PR firms.
gva.co.uk/5706
Summary of The hotel is surrounded by landscaped areas to the front and
rear. There is space to extend the property at ground floor level in
accommodation
either direction (subject to planning) or into the main building itself,
and this would be considered by the owners, should there be a
business case to do so.
We provide below a summary of the hotel’s accommodation:
Floor Accommodation The business
Ground Floor Reception, Reception Office, Bar, Lounge/Bar
Area, Small Kitchen, WCs, 3 Disabled Bedrooms The hotel currently trades as an accommodation-led Travelodge
hotel taking advantage of the proximity to Birmingham City
1st Floor 7 Bedrooms, 2 Disabled Bedrooms, Linen Store
Centre, Birmingham Airport and the NEC. There are many
2nd Floor 10 Bedrooms
corporate occupiers nearby as well as leisure attractions
3rd Floor 10 Bedrooms
including Villa Park, Drayton Manor and The Belfry.
4th Floor 9 Bedrooms, Linen Store
5th Floor 10 Bedrooms
6th Floor
7th Floor
10 Bedrooms
9 Bedrooms, Linen Store
Trading performance
8th Floor 10 Bedrooms The hotel has been occupied and traded by Travelodge Hotels
9th Floor 10 Bedrooms Limited under the terms of their lease. Therefore, only limited
10th Floor 10 Bedrooms trading information is available. However, we understand that the
hotel’s turnover has consistently been in excess of £1m.
The hotel was purpose built and opened in June 2006. It
is therefore still relatively new and presents well. The hotel
is connected to all main services, and benefits from two
passenger lifts and stairs to all floors.
The opportunity
This is a unique opportunity for a new operator to take over
Bedrooms are a uniform shape and size with standard the operation of this iconic hotel either under a lease or
bedrooms having a floor area of 21.4 sq m (230 sq ft) and management contract. The new operator will have the
ground floor disabled bedrooms having a floor area of 24.2 sq opportunity to work alongside the property’s owners and
m (260 sq ft). The ground floor lounge/bar has a seating area of developers, Urban Splash Ltd, to improve the quality of the
57.4 sq m (617 sq ft). product and optimise trading performance.
The hotel benefits from access to 120 visitor parking bays. Whilst the hotel currently presents well, various asset
Parking charges currently apply between 6am and 6pm management opportunities exist. These include a refurbishment
Monday to Friday but there are no parking charges between of the internal areas, an overhaul of the external colour scheme
6pm and 6am on weekends and on Bank Holidays. and signage and an extension at ground floor level to provide
additional food and beverage facilities, subject to planning.
Fort Dunlop, Fort Parkway, Birmingham, B24 9FD
Sutton Solihull
Coldfield
A38
M6
West
Bromwich M42
A452
Dudley
M6 M42
Proposal invited Oldbury
M5
Fort Dunlop
A38
Urban Splash Limited’s preference is to lease the hotel to a Interested parties are invited to contact GVA to discuss the
M6
new hotel operator on broadly institutional terms. However, opportunity in further detail. No direct
M5 approach may be made M40
Redditch
management contract proposals will be considered if supported to the business.
Birmingham Birmingham
International
by a robust business plan. Airport
Halesowen A38
M42
M5
M6
M6 Toll
M42 Solihull Coming from ForComing from
further information or an
Spitfire
Wolverhampton Walsall Island M6 South 6
appointment toM6viewNorth
please contact
Ben Brown
Sutton 0121 609 8395
7
12
Coldfield A5
ben.brown@gva.co.uk
A38
M6 M42
n Ex
press
way
James Williamson
Asto
West 020 7911 2109
Bromwich M42
A452
A38 M6 5 M6 james.williamson@gva.co.uk
Dudley A45
2 A38
A38
M6
M5 M5 M40
Oldbury Fort Dunlop Redditch M6
M6
Birmingham Birmingham
International
Airport Coming from Coming from
Spitfire
Island M6 South 6
M6 North
Halesowen A38
M5
Solihull
M42
5 6
7
12
A5
way
press
n Ex
Asto
M6 5 M6
A38
A45
2 A38
M42
M6
A38
M5 M40
Redditch
gva.co.uk/5706
5 6
London West End Glasgow
10 Stratton Street 206 St Vincent Street
London W1J 8JR Glasgow G2 5SG
London City Leeds
80 Cheapside City Point First Floor
London EC2V 6EE 29 King Street
Leeds LS1 2HL
Belfast
Rose Building Third Floor Liverpool
16 Howard Street Mercury Court
Belfast BT1 6PA Tithebarn Street
Liverpool L2 2QP
Birmingham
3 Brindleyplace Manchester
Birmingham B1 2JB 81 Fountain Street
Manchester M2 2EE
Bristol
St Catherine’s Court Newcastle
Berkeley Place Central Square
Bristol BS8 1BQ Forth Street
Newcastle upon Tyne
Cardiff NE1 3PJ
One Kingsway
Cardiff CF10 3AN
Edinburgh
Quayside House
127 Fountainbridge
Edinburgh EH3 9QG
For further information or an
appointment to view please contact
Ben Brown
0121 609 8395
ben.brown@gva.co.uk
Published by GVA - 10 Stratton Street, London W1J 8JR
©2012 Copyright GVA James Williamson
020 7911 2109
GVA is the trading name of GVA Grimley Limited and is a principal
shareholder of GVA Worldwide, an independent partnership of property james.williamson@gva.co.uk
advisers operating globally gvaworldwide.com
GVA Grimley Limited Conditions under which Particulars are issued GVA Grimley Limited for themselves, for any joint agents and for the vendors or lessors of this property whose agents
they are, give notice that:1.) The particulars are set out as a general outline only for the guidance of intending purchases or lessors and do not constitute, nor constitute part of, an offer
or contract. 2.) All descriptions, dimensions, references to condition and necessary permission for use and occupation, and other details, are given in good faith and are believed to be
correct but any intending purchasers or tenants should not rely on them as statements or representations of fact but satisfy themselves by inspection or otherwise as to the correctness 08449 02 03 04
of each of them. 3.) No person in the employment of GVA Grimley Limited or any joint agents has any authority to make or give any representation or warranty whatever in relation to
this property. 4.) All rentals and prices are quoted exclusive of VAT. Reproduced by courtesy of the Controller of HMSO. Crown Copyright reserved. Licence No 774359. If applicable, with
consent of Chas E Goad, Cartographers, Old Hatfield, Geographers A-Z Map Co Ltd and/or The Automobile Association. For identification purposes only. November 2012. gva.co.uk/investmentYou can also read
