HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President

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HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
HESKA CORPORATION        (NASDAQ: HSKA)

    Investor Update
    March 2022

    Kevin Wilson Chief Executive Officer & President
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
01
Forward-Looking Statements                                                                                            Non-GAAP Financial Information
This document contains forward-looking information related to the Company. These forward-looking                      Use of Non-GAAP Financial Measures. In addition to financial measures presented on the basis of
statements generally include statements that are predictive in nature and depend upon or refer to                     accounting principles generally accepted in the U.S. (“U.S. GAAP”), we also present fourth quarter and
future events or conditions, and include words such as “believes,” “plans,” “anticipates,” “expects,”                 full year 2021 and 2020 EBITDA (net income before income taxes, interest, depreciation and
“intends,” “strategy,” “future,” “opportunity,” “may,” “will,” “should,” “could,” “potential,” or similar             amortization), Adjusted EBITDA, Adjusted EBITDA Margin and Non-GAAP earnings per share, which
expressions. All of the statements in this document, other than historical facts, are forward-looking                 are non-GAAP measures. These measures should be viewed as a supplement to (not substitute for) our
statements and are based on a number of assumptions that could ultimately prove inaccurate and                        results of operations presented under U.S. GAAP. The non-GAAP financial measures presented may not
cause actual results to materially deviate from forward-looking statements. Forward-looking statements                be comparable to similarly titled measures of other companies because they may not calculate their
in this document include, among other things, statements with respect to Heska's future financial and                 measures in the same manner. A reconciliation of non-GAAP financial measures and most directly
operating results, future sales, sales split percentages, sales geography percentages, market share, and              comparable GAAP financial measures is included in this release. Our management has included these
strategic goals; the anticipated benefits of the scil, Lacuna, BiEsseA, Biotech, and VetZ acquisitions. Such          measures to assist in comparing performance from period to period on a consistent basis. Constant
statements are based on current expectations and are subject to a number of risks and uncertainties,                  currency is a non-GAAP measure utilized by Heska management to measure performance, excluding
including, but not limited to, risks and uncertainties related to the ability to achieve the anticipated              the impact of translational movements, and is intended to be indicative of results in local currency. As
benefits of recent acquisitions; supplier availability; competing suppliers; any product's ability to                 we operate in various foreign countries where the local currency may strengthen or weaken
performed and be recognized as anticipated, in particular when such product is under development;                     significantly versus the U.S. dollar, we utilize a constant currency measure as an additional metric to
Heska’s ability to sell and market its products in an economically sustainable fashion, including related             evaluate performance without consideration of foreign currency movements. This information is non-
to varying customs, cultures, languages and sales cycles and uncertainties with foreign political and                 GAAP and should be viewed as a supplement to (not a substitute for) our reported results of operations
economic climates; the Company’s ability to integrate the acquired businesses within its existing                     under U.S. GAAP. We calculate the impact of foreign exchange by translating our current period local
operations; and new product development and release schedules. Other factors that could cause actual                  currency results throughout the year at the average exchange rates during the respective prior year
results to differ materially from those matters expressed in or implied by such forward-looking                       period. The result is the current period results in U.S. dollars, as if foreign exchange rates had not
statements include, among others, risks and uncertainties related to: the impact of the COVID-19                      changed from the prior year period.
pandemic on our business, results of operation and financial condition; the success of third parties in
marketing our products; our reliance on third party suppliers and collaborative partners; our
dependence on key personnel; our dependence upon a number of significant customers; competitive
                                                                                                                      Definitions and Other Information
conditions in our industry; our dependence on third parties to successfully develop new products; our                 Heska Corporation (“Heska” or “Company”), a leading global provider of advanced veterinary
ability to market and sell our products successfully; expansion of our international operations; the                  diagnostic and specialty products, reports financial results in two segments (North America and
impact of regulation on our business; the success of our acquisitions and other strategic development                 International). In this document, Point of Care is “POC”, Pharmaceuticals, Vaccines and Diagnostics is
opportunities; our ability to develop, commercialize and gain market acceptance of our products;                      “PVD”, Other Vaccines and Pharmaceuticals is “OVP”, basis points is “bps”, year over year is “YOY”,
cybersecurity incidents and related disruptions and our ability to protect our stakeholders’ privacy;                 and compound annual growth rate is “CAGR”. Refer to prior years Company filings with the SEC and
product returns or liabilities; volatility of our stock price; and our ability to service our convertible notes       the Company’s 2021 Fourth Quarter and Full Year Earnings Release and Form 8-K for the period
and comply with their terms. Such factors are set forth under “Risk Factors” in the Company’s most                    ended December 31, 2021 for more information.
recent annual report on Form 10-K.

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HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
Heska Primer

Track Record and Team

Right Assets and Capabilities- In the best (diagnostics) area of pet economy.

Assembly Value- The full bundle of technology-services stack, sales force, geographic reach, & long-term subscriptions.

Exclusive Group- Heska is nearly alone with a first-class bundle capability for 6-year combined subscriptions:
            (a) Full POC Lab for blood, urine, fecal, rapids, allergy, telemedicine and more, and
            (b) Imaging – Informatics – PIMS – Cloud - AI/ML/Data

Play to Win- Superior R&D, business development, and exclusive assets to disrupt and rapidly grow.

A Great Market- Decades (in up and down markets) of positive trends in Demographics, “Pet Families”, Geographies, Regulatory,
Sales-EBITDA-Margin Growth Rates, in the “Essential” pet healthcare market.

      Company estimates and opinions.

                                                                       3
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
A Healthy End Market.
1. Pet Populations in Pet Families increasing globally in 2020:
                                                                                                                                                             4
        US Total: +6% / UK Total: +14% / Japan Total: +15% Germany Dog Adoptions: +20%
        66% of US households have a pet “family member”

2. 65% of 18-34 year olds plan to add a pet next 5 years, for a 14% increase in pets by 2030. 6
   Double Customers & Geography Served
3. Pet Patient Visits in 2020 up 4.5% and in 2021 up 5.1% (YTD Nov 30, 2021)2

4. Double
   Veterinary clinic &
           Product   revenue sequentially
                       Revenue            up:
                               Streams Served
    ≈7% in 2019 / ≈10% in 2020 / ≈13.5% 2021 (YTD October 31, 2021)2

5. US Pet Care expected to rise ≈8% CAGR through 20305

6. 47% “Treat pet like my child”. 29% “Put pet’s needs above my own”. 2

 Source: 1 Zirkle. AVMA Webinar Industry Trends April 2021 – Recap May 4, 2021. Veterinary Industry Tracker (powered by AVMA & VetSuccess). 2 Zirkle. AVMA Veterinary
 Business and Economic Forum (Gilmartin and Fraser – VetSuccess). Recap October 26, 2021. 3 Zirkle. AVMA Veterinary Business and Economic Forum (Gilmartin and Fraser
 – VetSuccess). Recap November 30, 2021. 4 Wright. Morgan Stanley Research Note November 18, 2021 “Animal Kingdom: Who Reigns Supreme?”. 5 Gutman. Morgan
 Stanley Research Note March 3, 2021 “Welcome to the Petriarchy”. 6 Williams. Bloomberg opinion – January 9, 2022 citing Alphawise, Morgan Stanley - 2021 survey.

                                                                                                             4
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
1.   Point of Care Lab (Blood-Urine-Fecal-Rapids-Telemedicine)
01                                     2.   Central Lab
                                       3.   Imaging & Informatics (PIMMS-Data-AI-Cloud Services)

     Diagnostics Drives >25% of Care                                                                    Diagnostics Drives “Test & Treat”

                                                Diagnostics Drives Rx & Therapy

                                                                 5
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
A 15 Year Campaign in Three Acts. Currently the Clear #2 in Global POC Diagnostics.

                         Act One               Act Two 2022         2023 Act Three
                    2013 through 2017     2018 through 2023         2024 through 2027

                        Prove Healthy     Build Intrinsic Value        Win at Scale
                       Prove Relevance   Build Revenue Growth        Win at Reinvention

Company estimates and opinions.
                                               6
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
Fourth Quarter and Full Year 2021 Report Highlights1

     Full Year Sales Up 28.6% to $253.7 Million, Record Quarterly Revenue $68.1 Million

     •       Active Subscriptions- full year up 25%. Nearly all subscriptions metrics outpaced 2021 Outlook.

     •       Element AIMTM- over 100 installations in Q4, ahead of Company expectations.

     •       North America POC Lab Consumables- sales up 13.2% in Q4 and up 21.5% for full year, ahead of
             2021 Outlook (greater than 20%). International POC Lab Consumables sales up 42.2% for full
             year, ahead of 2021 Outlook (greater than 35%).

     •       Consolidated Gross Margin- year over year up 50 bps to 41.7%. Gross margin for International
             up 230 bps year over year to 33.1% and North America up 40 bps year over year to 46.8%.

     •       2022 Outlook- reported revenue growth of 13%-17%. 2022 Outlook North America POC Lab
             Consumables sales growth rate of 15%-20%.

1 Refer   to Company’s 2021 Fourth Quarter and Full Year Earnings Release and Form 8-K for the period ended December 31, 2021 for complete information.

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HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
Consolidated Revenue Growth Since 2013
 $ in millions

$300                                                                                                                                        $292 2

               Projected          Actual                                                                                   $254
                                                              CAGR
                                                          16% 1
                                                                                                             $197
$200

                                                        $130      $129          $127          $123
                                           $105
$100                        $90
              $78

  $0
             2013          2014            2015         2016          2017          2018          2019          2020           2021         2022E

Source: Company SEC filings. 1 CAGR based on actual performance. Estimates not included. 2 Projected 2022 Consolidated Revenue is midpoint of 2022 Outlook
Consolidated Revenue of $287-$297 million provided in the Company’s Fourth Quarter and Full Year 2021 Earnings Release on February 28, 2022. This estimate
is a forward looking statement subject to numerous factors outlined in the Safe Harbor in this presentation and actual results may materially differ.

                                                                                                   8
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
Accomplished (Early): Heska Three Point Strategy for Act Two

                           Double Customers & Geography Served

                           Double Product & Revenue Streams Served

                           Continue Core Base Business Growth

Company estimates and opinions.
                                                                9
HESKA CORPORATION (NASDAQ: HSKA) - Investor Update March 2022 Kevin Wilson Chief Executive Officer & President
Global #2 POC Lab and Imaging at ≈ 14% to 35% Core Markets Key Lines Share
02

                    United States             Germany          Spain
                      Canada                  France           Italy
                       Mexico                 Netherlands      Scandinavia
               Australia – New Zealand        Czech Republic   Poland
                Latin & South America         United Kingdom   Malaysia
                                              ...and More

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HESKA INVESTOR PRESENTATION
       All Lanes of the Highway in Diagnostics. End State (%) Range Estimate.
        Prior to 2022 Heska has competed for only ≈50% of the full stack of offerings to hospitals.
Heska Strategic Role in Global Veterinary Health Market
& Heska Strategic Plan
       Now Heska will Compete in all Areas. End State (%) Range Estimate.
        1. POC Lab
Double Customers & (Full Family)Served
                   Geography     and Rapids (55%)

                2. Digital Imaging – Informatics – PIMS (20%)

                3. Central Reference Laboratories (25%)

      Scale all 3 Lanes into North America, (all) Europe, AU-NZ

Company estimates and opinions.

                                                           11
04 Favorable Liquidity Position to Assemble and Scale the Right Assets

             Strong Balance Sheet with long term health while growing rapidly

             Successfully raised over $375 million over last 24 months

             Deployed over $200 million in strategic acquisitions in 2020 and 2021

             Continued investment in new product offerings

             Remain active in M&A market with ≈$220 million in growth capital

                                                        12
Full Portfolio Bundle

Recent Strategic Acquisitions

            •   Lacuna Diagnostics (February 2021)
                 −   Telemedicine Specialty Services

            •   BiEsseA Laboratorio Veterinario (July 2021)
                 − European Central Reference Laboratory Services

            •   Biotech Laboratories (September 2021)
                 −   Single-Use Rapid Assay POC Diagnostics

            •   VetZ GmbH (January 2022)
                 −   Leading European Practice Information Management
                     Software (PIMS) and Pet Portal Platform

                                                        13
Expanding Total Addressable Market: Innovation
  Urine – Fecal AI Microscopy Solution TAM ≈$500MM

                                                                                                                     General Release:≈100 Installs in Q4 2021
                                                                                                                     Pre-orders: Strong entering 2022
                                                                                                                     Baseline Subscriptions: 72 Months Agreements
                                                                                                                                  ~$1,100+ per mo in ($20-$25) consumables
                                                                                                                     Initial (≈) Expected Results for 2022
                                                                                                                                  Installs: 500 (400 NA, 100 International)
                                                                                                                                  Equipment Lease Recognition: $10MM @ 8% GM
                                                                                                                                  Consumables Recognition: Monthly @ 60+% GM

             Built for Veterinarians to AI automate millions of in-clinic procedures currently done at point of care.

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Note: All statements about Element AIM are forward-looking statements. Statements regarding development activities are not certain and cannot be guaranteed.
Leading Point of Care & Informatics Full Portfolio “Complete Voice of the Pet”
03

       Element DCX™          Element DC5X™     Element RCX™     Element RC3X™      Element i+®    Element AIM®       Element HT5
         Chemistry            Dry Chemistry   Rotor Chemistry   Rotor Chemistry   Immunoassay      Urine - Fecal      Hematology

       Element POC          Element COAG+™                                          Hospital        Portable            Digital
      Gas & E-M Lyte           Coagulation                                        Digital X-Ray   Digital X-Ray       Ultrasound

            PIMS              PACS Imaging      Pet Family       Veterinarian      HeskaView       HeskaView       Allergy Diagnostic
     (Practice Software)      Management       Cloud Portal         15 Portal
                                                                 Cloud              Cloud™         Connect™         Immunotherapy
15
North America POC Lab Consumables Full Year YOY Growth Since 2018

                                                                                                                          21.5%
                                                                            19.7%
                                                                                                                                                17.5%1
                                                     14.3%
                                                                                                   11.2%

                                                      2018                  2019                   2020                   2021                   2022E

 Source: Company SEC filings. 1 2022E is midpoint of 2022 Outlook North America POC Lab Consumables sales growth rate of 15%-20% provided in the Company’s Fourth Quarter and Full Year 2021
 Earnings Release on February 28, 2022. This estimate is a forward looking statement subject to numerous factors outlined in the Safe Harbor in this presentation and actual results may materially differ.

                                                                                                  16
POC Lab Diagnostics Subscriptions: North America and International

                                                                                                             Minimum Contract Subscription Value ($MM)4
                                                                                                                                                                                                     +24%
                                                                                                                                                                                                     $219.0
                                                                                                    International                                1                                     +34%
                                                                                                                                           % CAGR                                      $176.6
                                                                                                    North America                        29                               +29%
                                                                                                                                                             +41%        $131.4

                                                                                                                                               +28%         $101.6
                                                                                                                    +34%         +11%          $71.9
                                                                                                                    $51.0        $56.4
                                                                                                      $38.0

                                                                                                      2015         2016         2017           2018          2019         2020         2021          2022E6
                                                      Subscriptions                                   1,239        1,665        1,950          2,175         2,376        2,980        3,717          4,650
                                                              % Growth                                 69%          35%          17%           12%            9%           25%          25%           25%
                                                      Months Under Subscription                      54,200       68,750        75,950        90,844       100,249      124,695       155,022       192,500
                                                                % Growth                                --          27%          10%           20%           10%           24%          24%           24%
                                                      Minimum Contract Subscription Value             $38.0        $51.0        $56.4          $71.9        $101.6       $131.4       $176.6         $219.0
                                                                % Growth                                --          34%          11%           28%           41%           29%          34%           24%

    ~90%+ of North America POC Lab Consumables on Long-Term Subscription2, 3, 4                                                        North America Subscriber Retention >95%5
1 CAGR based on actual performance. Estimates not included. 2 Includes 2020 and 2021 Corporate Accounts estimates similar to individual accounts CSV. 3 As of December 31, 2021. Refer to Company’s 2021 Fourth
Quarter and Full Year Earnings Release and Form 8-K for the period ended December 31, 2021. 4 Represents minimum contract subscription value / subscription months. 5 Represents the percentage of subscription
agreements retained. 6 2022 Total Outlook Minimum CSV of $219.0 million provided in the Company’s Fourth Quarter and Full Year 2021 Earnings Release on February 28, 2022. This estimate is a forward looking
statement subject to numerous factors outlined in the Safe Harbor in this presentation and actual results may materially differ.
                                                                                                         17
North America POC Lab Consumables Revenue Growth Since 2017
       $ in millions

$50.0                                                                                                                                                                           $80.00
                  Quarterly Revenue                                                                                                                                     $72.0
                                                                                    16% CAGR                                                                                    $70.00
                  Full Year Revenue
$40.0                                                                                                                                       $59.2
                                                                                                            $53.6                                                               $60.00

$30.0                                                                   $44.8                                                                                                   $50.00
                                     $39.2
                                                                                                                                                                                $40.00
                                                                                                                                                          $19.3
$20.0                                                                                                                                                             $17.7 $18.1
                                                                                                                                      $16.1 $16.0 $17.0                         $30.00
                                                                                             $14.0 $14.0 $14.2 $13.5
                                                                                 $12.3 $13.2
           $9.3     $9.9     $9.8    $10.2 $10.8 $11.5 $11.6 $10.8                                                                                                              $20.00
$10.0
                                                                                                                                                                                $10.00

  $-                                                                                                                                                                            $-
            Q1       Q2      Q3       Q4       Q1       Q2       Q3       Q4      Q1       Q2       Q3       Q4       Q1         Q2   Q3     Q4     Q1    Q2      Q3     Q4
                      2017                                2018                               2019                                 2020                      2021

         Source: Company SEC filings and derived from Company SEC filings. Full Year Revenue CAGR based on actual performance.

                                                                                                      18
2022 Outlook

             Consolidated Revenue                                               $287-$297 million
                 POC Lab Revenue                                                $170-$180 million
                 POC Imaging Revenue                                              $65-$75 million

                                               1
             Adjusted EBITDA Margin                                                      ~10%

     •     Reported revenue growth of 13%-17% and 15%-19% in constant currency.

     •     North America segment ≈60% of full year 2022 Outlook consolidated revenue, which includes an estimated
           POC Lab Consumable North America growth rate of 15%-20%.

     •     International segment ≈40% of full year 2022 Outlook consolidated revenue, which includes an estimated
           POC Lab Consumable International growth rate of ≈5%.

     •     Gross margin expansion of 100 bps to 200 bps.

     •     Increased investment in operating expenses continue in new products, technologies, processes, and talent.

Dollars in millions. 2022 Outlook are forward looking statements. Foreign currency exchange rate assumptions for 2022 are (in U.S. dollars): Euro $1.13 and Canadian dollar $0.79.
1 Excludes estimates for taxes, interest, depreciation and amortization, purchase accounting, acquisition and other one-time costs, and stock-based compensation. Heska is unable to

provide a reconciliation of the non-GAAP guidance measure to the corresponding GAAP measure on a forward-looking basis without unreasonable effort due to the high variability
and low visibility of most of the excluded items. Material changes to any one of these items could have a significant impact on future GAAP results. Heska believes the non-GAAP
presentation is more in-line with future ongoing operating performance.                                      19
HESKA INVESTOR PRESENTATION
Heska Thesis Snapshot
1. Track Record
2.Heska Strategic
    Expanding TotalRole in Global
                    Addressable   Veterinary Health Market
                                Market
3.& Heska Strategic
    Expanding       Plan
              Revenue
4. Expanding Margin
 Double Customers & Geography Served
5. Expanding Contract Subscription Value (CSV) (RPO)
6. Closest to the Veterinarian for Decades in Key Countries
7. Great (sustained) pet healthcare trends & resiliency
 Double Product & Revenue Streams Served
8. Great (sustained) diagnostics trends
9. Assembly & Scarcity Value of the Full Stack Bundle & Reach
 KeyPosition
10.  Metrics    & Considerations
             is Strategic. Economics Highly Scalable.

Company estimates and opinions.
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