Health and Wellness Tech Options - Sponsored by: TecHome Builder Summit

Sponsored by:

Health and Wellness Tech Options

Profile

                      Michael Don Ham

•   Co-Founder, Pure365 - www.pure365.com
•   Co-Founder, Refresh Smart Home
•   #1 Rated Google Nest Service Provider in the U.S.
•   2019 CE Pro Top 100 Firm
•   Pioneer and industry speaker on healthy home solutions within the smart home industry

What constitutes a healthy home?

exercise

What happens with poor air quality?

From Hayward Healthy Home

Benchmark for Air Quality Solutions:
Reduce as many ultra-fine particles from entering the bloodstream where it can do damage
to the brain, cardiovascular system, gut microbiome, respiratory and reproductive systems

Benchmark for Water Quality Solutions:
     Better than bottled water quality for consumption

Do home buyers and renters want a healthy home?

Healthy Home’s Convergence with Smart Home
Age 25-34: greatest adopters of smart home and most concerned about health of a home

Indoor Air Quality Concerns Top the List

Will Homebuyers Pay More?

• Buyers have demonstrated that they are willing
  to pay more for healthier built environments.

• Wellness lifestyle real estate developments
  positioned at the middle/upper ends of the
  market are achieving home sales price
  premiums from 10–55 percent over comparable
  regional properties.

DEMAND

Global surveys show fast-rising consumer demand for healthier
homes. For instance, American Lives’ recent survey of American
households with incomes over $75K revealed that 25% are
already “very interested” in living in a wellness community.
GWI estimates that this translates into 1.3 million potential
buyers in the U.S. who are looking for wellness communities
each year…a number greatly exceeding supply.

Keys to marketing a healthy home

2 Cases for Wellness Lifestyle Real Estate & Communities
The Business Case:

 •    Wellness real estate is a sizable industry poised for rapid growth. Wellness real estate was a $134 billion industry
      in 2017, growing by 6.4 percent annually since 2015. It is projected to reach $197 billion by 2022.

 •    Buyers have demonstrated that they are willing to pay more for healthier built environments. Wellness lifestyle
      real estate developments positioned at the middle/upper ends of the market are achieving home sales price premiums
      averaging 10–25 percent (but these can range widely up to 55 percent). One reason for this premium is that there is
      not enough supply to meet demand. Consumer demand for healthy homes is outstripping supply: in the U.S., for
      example, there are an astonishing 1.3 million potential buyers each year but with a pipeline of 335 projects – and that
      pipeline leads the world.

 •    The global pipeline of wellness lifestyle real estate projects is constantly growing. There are over 740 wellness
      lifestyle real estate and community developments built, partially built, or in development around the world, across 34
      countries—and this number is growing every day. These include master-planned communities, multifamily housing,
      urban districts and mixed-use projects, resort/spa-based real estate, and other types of projects.

Source: Global Wellness Institute 2018 Research Report: Build Well to Live Well

2 Cases for Wellness Lifestyle Real Estate & Communities

The Wellness Case: Healthy Home / Wellness / Biophilia
How to make the message compelling and relatable and not too technical

 • Minimizing environmental impacts on human health: reduce toxic substance exposure; improve sleep,
   reduce stress; and promote earth-friendly practices.

 • Supporting behavior change and healthier lifestyles: encourage movement, active lifestyle, mind-body
   health, and healthy eating; use nature to improve mental/psychological wellbeing.

 • Fostering a sense of place, community and belonging: smart design can encourage social
   encounters, increase community interactions, and build trust and civic engagement.

Source: Global Wellness Institute 2018 Research Report: Build Well to Live Well

Healthy home conversation starters
Are there any children or elderly persons in your house?
Children and the elderly are the most at-risk groups to be affected by poor indoor air quality.

How much do you know about indoor air quality? Is that something you want to know more about?
This quesRon is an easy way to start a short conversaRon on educaRon.

Do you only have problems breathing when you’re here at your house?
This quesRon will help you evaluate why a home might be affecRng a client’s health. Most people won’t
pay extra unless it’s affecRng their quality of life.

Do you or someone who lives here have allergies, asthma, or a chemical sensi?vity?
Asking this quesRon will help you see if this is an issue the client cares about. It also alerts you that the
client is at a higher risk of being impacted by an unhealthy home.

Main benefits of offering healthy home

Available healthy home features

Air
• Air Filtration System that addresses dangerous ultra-fine particles
• Fresh Air Intake System (ERV/HRV) that provides steady flow of outside air
• Whole House Humidity Control Systems
• Stove Top Ventilation that draws out chemicals and odors from cooking
• Rough-In Radon-Resistant Features such as vent pipe and junction box
• Consider installing induction cooktops vs gas for better IAQ as an option
• Garage exhaust ventilation system to prevent exposure to benzene and other toxins
• Connected fire and carbon monoxide detectors for extra protection

Water
• Point of use reverse osmosis (RO) Water Filtration System that provides better
  than bottled water quality
• Leak Detection System to prevent flooding and mold conditions
• Rainwater recycling cistern for property irrigation and conservation
Building Materials
• Zero VOC paints and primers
• Recycled denim insulation containing no formaldehyde
• Reclaimed hardwood flooring with zero VOC stain and finish throughout
• Cabinetry made of solid woods, free from toxic adhesives and formaldehyde

Energy Efficiency & Health
• Phantom power loss mitigation via connected meters, tstats, plugs, strips
• Maximize natural light using passive solar gain to reduce electrical light
• Geothermal heating and cooling
Building Features
• Recycling Center
• Electric car charging station in garage
• Incorporate gardens and quiet spaces
• Organically maintained plantings, trees and grass
• Indigenous plantings to minimize water requirement

Exciting new projects

Alloy Development
Brooklyn, NY
Start Spring 2020

How to get started?

Wellness categories for a healthy home
INDOOR AIR QUALITY- filtration, ventilation, humidity control, radon
WATER QUALITY- better than bottled water quality, reduce single use plastics
BIOPHILIC DESIGN- increase connectivity to nature for health and productivity
CIRCADIAN LIGHTING- support health by minimizing the effects of electric light
SLEEP QUALITY- help improve depth and soundness of sleep
ORGANIC SCENTS- flowers, leaves, earth, grass, herbs, fruits
SOUNDSCAPING- with sounds of nature
ENVIRONMENTAL PROBIOTICS- to replicate benefits of outdoor environment