Head of Foundation Appointment Brief - Liverpool FC Foundation - May 2018 - Prospectus
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May 2018 Liverpool FC Foundation Head of Foundation Appointment Brief Appointment Brief | May 2018 1
Introduction from the Chair
Dear Candidate,
Firstly, thank you for your interest in We have ambitious plans for the
the role of Head of Foundation for the future, and our vision is to be the
Liverpool FC Foundation. leading football foundation that
transforms young people’s lives. We
I am very excited about the work are looking for a leader who can role
Liverpool FC Foundation undertake, model our values of unity, dignity,
and am proud to Chair a Board of ambition and commitment.
very experienced, passionate and
dedicated Trustees, who work with Our strategy is to deliver long term
the Head of Foundation and the sustainable change that tackles
team to make a difference to the the root cause of issues, whilst
lives of disadvantaged young people. also alleviating the symptoms of
poverty and deprivation in the most
Whether it be in and around our vulnerable parts of our community.
Anfield home, or any other place
where Liverpool fans are, we believe Liverpool FC has been active in local
that giving young people life chances communities for over 30 years and
is the most rewarding thing you can in 2010 formally moved its main
do, and creates positive outcomes for charitable activities to the LFC
the participants in our programmes. Foundation. With the support of one
2 LFC Foundation | Head of Foundation
of the world’s greatest football clubs We have a strong strategy, great
we are able to harness the power of ambition and a wonderful team of
football to work with young people staff in place. Research tells us that
to help make a difference to their Liverpool fans are proud of what we
lives. We are financially independent do and want to be involved in making
from the football club, and raise a difference to young people’s lives
funds to support delivery of projects, around the world. It is a great time
in addition to the funding we receive to be joining us, and for the right
from our various partners. individual who shares our values, this
will be a tremendously rewarding
We believe in the highest levels of role.
governance, making sure that every
penny we raise through grants, We hope that you will identify with
donations or fundraising is fully the ambitions of the Foundation,
accounted for and that every activity and look forward to receiving your
we undertake is measured to ensure application.
the best possible outcomes.
Gavin Laws
Appointment Brief | May 2018 3
About Us
Liverpool FC is one of the largest and Whilst the majority of our focus is on
best known sporting institutions in the young people, the Foundation will also
world and boasts a rich pedigree and support existing programmes helping
history. LFC is supported by hundreds military veterans recapture their spirit of
of millions of fans worldwide and has a service and comradeship.
major impact on the city of Liverpool,
especially around its iconic stadium -
Anfield. About Our Programmes
LFC has been active in the local
community for many years and The Foundation’s Community Delivery
established the Foundation (the club’s Unit runs its own programmes, many of
independent charity) to bring greater which are partially or fully funded by
focus to those issues which the club, restricted funds such as Premier League
and the fans, feel are important and fit grants. These programmes typically
within the values of the football club. use sport as a way to reach out to
The club believes bringing all parts of young children in a safe environment to
the football club together to create the improve general fitness and also impart
LFC Family can have a profound impact life messages. Some are in conjunction
on the local and global community. with local schools and others with local
Mobilising Liverpool fans around the community groups. The programmes
world to work in their local communities reach out no matter what gender
with guidance from the Foundation is and many are suitable for those with
a key goal for the future. LFC also runs disabilities.
a separate community team, called
Red Neighbours, which operates in and At present, our programmes cover
around the Anfield area providing short three main themes of Sport and
term interventions where required in Health, Education, and Employability.
the areas of food poverty, support for For an outline of current programmes
the elderly, encouraging exercise and we deliver, please clink on the link to
creating memorable experiences for our website here https://foundation.
young people. liverpoolfc.com/programmes and for a
short video on our impact, please click
LFC Foundation has a vision to be here: https://foundation.liverpoolfc.
the leading football foundation that com/our-impact/changing-lives
transforms young people’s lives. It will
achieve this by bringing together the
LFC Family to create life changing
opportunities for children and young
people, and by working with proven
partners to spread the reach of our
activities.
4 LFC Foundation | Head of Foundation
About Our Funding Highlights for year ended
and Governance 31st May 2017
The Foundation is financially self- • Brand and strategy relaunch in
sufficient but has great support from February, including the launch of a
the football club in the provision of new website.
various assets such as access to Anfield • Strongest financial year to date –
and to the playing staff. income of £2.8m and unrestricted
surplus of £897,586.
The Foundation currently secures
funding through a number of sources • New partnerships and programmes
including the Premier League, launched including a physical
Merseyside Police, Merseyside Fire activity programme for families, new
& Rescue and the DWP. Alongside employability programmes and work
programme commissions, the in Alder Hey.
Foundation has a strong track record • The first official LFC Foundation
of generating unrestricted funds to Legends charity match against
invest in further activities and to Real Madrid legends, raising £1m,
embark on projects with our chosen with significant brand exposure to
partners - currently Alder Hey Hospital, a sell-out crowd of 54,000 people
University of Liverpool and Liverpool at Anfield stadium and reaching
School of Tropical Medicine. Activities an estimated 134m social media
with partners range from donations accounts. We have just held a second
to a major children’s research facility, Legends charity match against
helping to provide mentoring and Bayern Munich which we expect to
guidance to young people to further raise £1m.
their education into university, and
running health and lifestyle education
programmes.
Governance is provided by a Board of
Trustees comprising of club officials
and independent directors who provide
guidance and support to the executive
team.
Appointment Brief | May 2018 5
About the Role
We are looking for an experienced • Work with direct reports to ensure
person to lead the Foundation as it we have the highest levels of
embarks on its agreed strategy over operational excellence in all that
the next three years and into the we do. Build on the robust controls
future. This person will have a strong already in place to create a self-
track record of leading teams to high sustainable Foundation. Guide
performance and be capable of building fundraising activity that is innovative
lasting relationships within the football and successful.
club and externally. The Board is also • Negotiate and manage key
keen to explore whether bringing partnership arrangements, including
together the work of the Foundation Premier League. Build strong
and Red Neighbours can create relationships with community
significant synergies and broaden our leaders and regulators. Have strong
reach. relationships with all areas of LFC
making sure they are proud of their
The key areas of responsibility are: Foundation and work with it.
• Review and develop existing • Drive the use of social media to tell
strategic plans to meet our vision. people what we do and to engage
• Build the brand and reputation of with LFC’s fan base.
the Foundation wherever we operate • Ensure exemplary governance across
and wherever LFC fans are based. the Foundation, complying with all
• Lead and develop the people who relevant legislation and regulatory
work at LFC Foundation, making it guidance including financial controls
a great place to work and ensuring and overall accountability for
plans are in place to develop all our budget/fundraising generation and
talent. spend/costs.
6 LFC Foundation | Head of Foundation
About the Team
The position is based in Liverpool and has overall responsibility for 22 FTE with five
direct reports. These are: Head of Community Delivery Unit, Marketing Manager,
Fundraising and Partnerships Manager, Finance & Contract Manager and
Administration Manager.
Head of
Foundation
Head of Fundraising and Finance &
Marketing Administration
Community Partnerships Contract
Manager Manager
Delivery Unit Manager Manager
Appointment Brief | May 2018 7
Job Description
JOB PURPOSE:
Provide strategic leadership for
all Foundation activities, staff,
and stakeholders.
ROLE SPECIFIC ACCOUNTABILITIES
1. Strategy 4. Revenue
a) Develop a three-year strategic a) Develop and increase
plan to maximise performance sustainable external revenue
and growth. streams.
b) Ensure structure and b) Develop and implement a
governance arrangements are range of fundraising activities.
in place to deliver the strategy. c) Ensure appropriate resources
c) Ensure all relevant information are in place to deliver
is provided to the Board of fundraising activities.
Trustees.
5. Communications
2. Leadership a) Develop and implement
a) Lead and develop a high a comprehensive
performing team with a communications and PR
collective sense of purpose. strategy to raise the profile
of the Foundation, and
b) Ensure that team members
communicate ambitions
model the Foundation’s values
ahead.
and behaviours.
b) Utilise all media channels
3. Delivery (traditional, social media), and
a) Ensure the Foundation work closely with the club’s
activities deliver results in communications team.
accordance with agreed
budgets and objectives. 6. Impact
a) Define and deliver evaluation
b) Ensure all resources are in
processes and metrics to
place to deliver the strategy.
ensure the value of the
c) Ensure activities comply Foundation and all its activities
with all relevant legislation, are appropriately recognised,
including charitable, and genuine impact is
safeguarding and statutory achieved.
standards.
8 LFC Foundation | Head of Foundation
7. Partners GENERAL CLUB ACCOUNTABILITIES
a) Negotiate and manage key • To ensure compliance with all
partnership arrangements relevant Foundation policies,
across a range of stakeholders including health and safety
and funders. policies.
• To ensure compliance with all
KEY STAKEHOLDERS relevant legal, regulatory, ethical
• LFC Foundation Board of Trustees. and social requirements.
• LFC Executive team. • To build and maintain good
• LFC operational departments working relationships both
– especially PR, Digital Media, internally and externally,
Marketing. maintaining a professional image
at all times when representing the
• LFC Foundation team. Foundation.
• Commissioners and funders e.g. • To keep confidential any
Premier League. information gained regarding the
• Strategic non-profit partners. club and the Foundation and its
personnel.
• Operational delivery partners,
who deliver LFC Foundation • To maintain a flexible approach to
programmes under contract. work at all times.
Appointment Brief | May 2018 9
Person Specification
Essential Knowledge and Desirable Knowledge and
Experience: Experience:
• Leading a successful commercial • Youth development programmes.
or charitable organisation. • The sports for development sector.
• Growing commercial or charitable • Corporate Foundation or
revenue, including a proven track charitable activities linked to a
record of raising funds across a parent company.
variety of sectors and partners.
• Charitable governance.
• Experience of working with non-
executive or charitable Boards. • Fundraising from a range of
income streams within the
• Communicating and building charitable sector, including Trusts
successful partnerships and & Foundations and HNWI.
relationships with a wide
range of internal and external
stakeholders, supported by
relevant marketing/PR knowledge
and experience.
10 LFC Foundation | Head of FoundationPersonal Qualities:
• Strong commercial and financial • Self-motivated and energetic.
acumen (highly numerate). • Flexible, resilient and positive
• Strategic thinking and an ability through change and under
to turn insight into Foundation pressure of work.
opportunities. • Media savvy, charismatic and
• Outstanding communication skills brand promotion focused.
with the ability to adapt style to
suit the audience.
• Strong leadership and influencing
skills, able to work in partnership
and demonstrate collaboration
and team working.
• Integrity and empathy with the
ability to relate to people at all
levels and social sectors.
Appointment Brief | May 2018 1112 LFC Foundation | Head of Foundation
How to Apply
To apply in confidence to become the Head of Foundation of Liverpool FC
Foundation please forward your CV with a supporting statement, and ensure your
application fully addresses the requirements for the role in no more than two pages.
We would also be grateful if you could let us know if you will require any special
provision as a result of a disability should you be called for interview.
Finally please ensure that you have included mobile, work and home telephone
numbers, as well as any dates when you will not be available or might
have difficulty with the indicative timetable.
Applications should be submitted via our website:
http://www.prospect-us.co.uk/jobs/details/hq00172560
Timetable
Published advert closing date:
13th June 2018
Prospectus Interviews in London:
20th-27th June 2018
First Interview with Liverpool FC
Foundation: 18th July 2018
Second Interview with Liverpool FC
Foundation: 25th July 2018
Recruitment Process
You will receive information outlining the outcome of your application within seven
working days of the closing date.
If you have any questions on any aspect of the appointment process, need
additional information or wish to have an informal discussion, please contact
Ami Jenick or Selam Petros on 020 7691 1920 or via email at:
ami.jenick@prospect-us.co.uk
selam.petros@prospect-us.co.uk
Appointment Brief | May 2018 13Created by the Prospectus
Talent Attraction team.
Prospectus Ltd
20-22 Stukeley Street
London, WC2B 5LR
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