HARVARD BUSINESS SCHOOL - FEBRUARY 13, 2022 | 8AM - 4PM EST - THE STUDENT-LED HEALTH CARE CLUB presents THE 19TH ANNUAL HEALTH CARE CONFERENCE ...
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THE STUDENT-LED HEALTH CARE CLUB presents THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | 8AM – 4PM EST HARVARD BUSINESS SCHOOL
TABLE OF CONTENTS Welcome Letter 3 Conference Agenda 4 Opening Keynote: Melynda Barnes, MD 6 Mid-Day Keynote: Bruce D. Broussard 8 Closing Keynote: Andy Slavitt 10 PANEL GROUP 1 Hospital at Home: The Clinician’s Perspective 13 Women’s Health at Home 16 PANEL GROUP 2 Consumer Health at Home 21 Envisioning the Future of Senior Care at Home 24 Digitizing Service for Better Care Delivery at Home 28 PANEL GROUP 3 Biotech & Clinical Trials at Home 34 Mind, Body, and Tech at Home: The Digital Revolution of the Health and Wellness 39 Chronic Condition Management at Home 44 Thank You to Our Sponsors 48 Conference Leadership Team 49 THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 2
WELCOME On behalf of the Health Care Club at Harvard Business School, it is our pleasure to welcome you to the 19th Annual Health Care Conference: “The New Where for Care: Health at Home.” We are honored that you joined us today. FEBRUARY 13, 2022 AT HARVARD BUSINESS SCHOOL The COVID-19 pandemic disrupted not only how, but also where we took care of our physical and mental health. Across the entire health care ecosystem, from primary care centers to hospitals to fitness studios, health care providers and managers turned their focus to where everyone was: at home. Seeing this shift, we asked ourselves: How can patients and consumers benefit? What factors influence adoption? How are payers accelerating uptake? How are investors changing their theses and decisions? We are excited to bring together leading subject matter experts, change- makers, and future leaders for a day of thought-provoking discussion and meaningful connections. We would like to extend our special thanks to the many individuals that have contributed their time and talent to making this year’s conference a success. To our keynote speakers, panelists, and moderators, thank you for your enthusiasm, your time, and your expertise. To our generous sponsors, the HBS Health Care Initiative, the HBS Health Care Alumni Association, and HBS faculty and staff, thank you for all of your guidance and support in making this conference possible in the face of an unprecedented global pandemic. To the students involved in organizing the conference, we are very grateful for your hard work and commitment. And finally, to all of our attendees, thank you for joining us, in person and at home. We hope you enjoy the conference. Sincerely, Rebekah Foster and Kimi Goldstein Conference Co-Chairs HBS MBA Class of 2022 THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 3
CONFERENCE AGENDA 8:00-8:50am Registration | Spangler Hall – Meredith Room 8:00am-8:50am Breakfast & Networking | Spangler Hall – Dining Room & Hopin 9:00-9:50AM OPENING KEYNOTE | Aldrich Hall 112 & Streamed on Hopin (Overflow in Aldrich Hall 111) Melynda Barnes, MD, Chief Medical Officer, Ro Moderated by Madeline Darcy, Founding & Managing Partner at Kaya Ventures 10:00-10:50AM PANEL SESSION 1 • Hospital at Home: The Clinician’s Perspective | Aldrich Hall 110 & Streamed on Hopin • Women’s Health at Home | Aldrich Hall 109 & Streamed on Hopin 11:00-11:50AM PANEL SESSION 2 • Consumer Health at Home | Streamed in Aldrich Hall 110 & Hopin • Envisioning the Future of Senior Care at Home | Streamed in Aldrich Hall 109 & Hopin • Digitizing Service for Better Care Delivery at Home | Streamed in Aldrich Hall 108 & Hopin 12:00-1:00pm Roundtable Lunches | Spangler Hall Dining Room; Virtual Roundtable Lunches hosted on Hopin 1:10-2:00PM MID-DAY KEYNOTE | Streamed in Aldrich Hall 112 & Hopin (Overflow in Aldrich Hall 111) Bruce D. Broussard, President and Chief Executive Officer, Humana Inc. Moderated by Professor Trevor Fetter 2:10-3:00PM PANEL SESSION 3 • Biotech / Clinical Trials at Home | Streamed in Aldrich Hall 110 & Hopin • Mind, Body, and Tech at Home: The Digital Revolution of the Health and Wellness Industry Streamed in Aldrich Hall 109 & Hopin • Chronic Condition Management at Home | Streamed in Aldrich Hall 108 & Hopin 3:10-4:00 CLOSING KEYNOTE | Streamed in Aldrich Hall 112 & Hopin (Overflow in Aldrich Hall 111) Andy Slavitt, General Partner at Town Hall Ventures, Chairman of the Board at United States of Care Moderated by Professor Robert Huckman 4:00-5:00pm Closing Networking | Spangler Hall - Williams Room & Hopin THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 4
OPENING KEYNOTE ALDRICH HALL 112 (IN-PERSON) | ALDRICH HALL 111 (LIVESTREAM) 9:00 – 9:50AM Melynda Barnes, MD Chief Medical Officer at Ro Dr. Barnes is responsible for Ro’s clinical strategy as well as the quality and patient safety initiatives on its vertically integrated primary care platform. In providing clinical leadership for Ro, she also oversees the clinical product strategy, shaping the company’s proprietary EMR and technology tools it offers providers, and physical product innovation, supporting the development of new health and wellness products. Since joining Ro in 2018, Dr. Barnes has held various leadership roles and has helped transform Ro from a telehealth platform treating a single condition to a vertically integrated platform that seamlessly connects telehealth, pharmacy, and in-home care services nationwide. Her clinical expertise has been integral in the development of Ro’s technological infrastructure, including its COVID-19 telehealth assessment, in-home vaccine program, and its automated auditing system that helps providers on Ro’s platform deliver safe and appropriate care. Dr. Barnes is a double board-certified Facial Plastic and Reconstructive Surgeon and Otolaryngologist. In addition to her leadership role at Ro, Dr. Barnes was an attending physician at Harlem Hospital where she was honored with the Top Doctor Award for New York State in 2018. Dr. Barnes earned her undergraduate degree from Stanford University and her medical degree from the Mount Sinai School of Medicine, where she was a Doris Duke Clinical Research Fellow. Prior THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 6
Opening Keynote to Ro, she was an Assistant Professor of Surgery-Otolaryngology at Yale School of Medicine and served on Yale Medical Group’s Board of Directors. Dr. Barnes has been recognized as one of Fierce Healthcare’s Most Influential Minority Executives and a 40 Under 40 Leader in Health. She has been invited to speak at Harvard Business School and the American Telemedicine Association National Conference and has been featured in Fast Company, Fortune, Forbes, Shape and more. Dr. Barnes is a founding member of CHIEF, a network of female executives, and is on the board of the Fund for Public Health in New York City. Madeline Darcy [MODERATOR] Founding & Managing Partner of Kaya Ventures Madeline Darcy is the Founding & Managing Partner of Kaya Ventures, an early-stage investment and advisory firm that supports companies that expand access to wellness. Prior to founding Kaya, Madeline held investment roles as a Managing Director at CircleUp and as a Vice President at Victress Capital. Previously Madeline worked in consulting at Oliver Wyman, where she advised some of the world’s largest firms on growth, pricing, and post-merger integration. Madeline began her career in operating roles at Apple and The Walt Disney Company. Madeline is a graduate of The University of Texas at Austin where she graduated with highest honors and earned her MBA from Harvard Business School. She currently serves on the boards of the HBS Association of Boston and Synergist. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 7
MID-DAY KEYNOTE ALDRICH HALL 112 (PRIMARY) | ALDRICH HALL 111 (OVERFLOW) 1:10 – 2:00PM Bruce D. Broussard President & Chief Executive Officer at Humana, Inc. Bruce Broussard, President and CEO, joined Humana in 2011. Under his leadership, Humana has created an integrated care delivery model centered on improving health outcomes, driving lower costs, enhancing quality, and providing a simple and personalized member experience. With its holistic, human care approach, Humana is dedicated to improving the health of the communities it serves by making it easier for people to achieve their best health. Bruce brings to Humana a wide range of executive leadership experience in publicly traded and private organizations within a variety of healthcare sectors, including oncology, pharmaceuticals, assisted living/senior housing, home care, physician practice management, surgical centers and dental networks. Prior to joining Humana, Bruce was Chief Executive Officer of McKesson Specialty/US Oncology, Inc. US Oncology was purchased by McKesson in December 2010. At US Oncology, Bruce served in a number of senior executive roles, including Chief Financial Officer, President, Chief Executive Officer and Chairman of the Board. Bruce plays a leadership role in key business advocacy organizations such as the Business Roundtable, the Business Council, and the American Heart Association CEO Roundtable. He is also a member of the Board of Directors of Hewlett Packard, and member and chair of America’s Health Insurance Plans (AHIP). THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 8
Mid-Day Keynote Trevor Fetter [MODERATOR] Senior Lecturer of Business Administration at Harvard Business School Trevor Fetter is a Senior Lecturer on the faculty of Harvard Business School, where he teaches two required MBA courses. Before joining the faculty, he was Chairman and Chief Executive Officer of Tenet Healthcare Corp. Under his leadership, the company grew to $20 billion in revenues (Fortune ~#130) and employed 130,000 people. Tenet was one of the ~50 largest employers in the U.S. and had operations in more than 40 states and the United Kingdom. In addition to teaching, Trevor is an active corporate director, advisor and investor. He currently serves as lead independent director of The Hartford Financial Services Group and serves on the boards of and is an investor in private healthcare services and healthcare technology companies Omada Health, TigerConnect, Trimedx Inc., and Regent Surgical Health. He is also a director of the Santa Catalina Island Company. Trevor’s serves on the board of the Catalina Island Conservancy, the Board of Fellows of Stanford Medicine, and the Smithsonian National Board. At Harvard Business School, he has served on the board of dean’s advisors and the healthcare initiative advisory board. Trevor received a bachelor’s degree in economics from Stanford University in 1982 and an MBA from Harvard Business School in 1986. He is married to his Stanford classmate, Melissa Fetter, a community volunteer and proprietor of Beacon Hill Books and Café in Boston. Together they were honored with the 2017 Henry Cohn Humanitarian Award presented by the Anti-Defamation League. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 9
CLOSING KEYNOTE ALDRICH HALL 112 (PRIMARY) | ALDRICH HALL 111 (OVERFLOW) 3:10 – 4:00PM Andy Slavitt General Partner at Town Hall Ventures, Chairman of the Board at United States of Care, and Former Senior Advisor to the Biden Administration COVID-19 Response Andy Slavitt was President Biden’s White House Senior Advisor for the COVID-19 response. He has led many of the nation’s most important health care initiatives, serving as President Obama’s head of Medicare and Medicaid and overseeing the turnaround, implementation and defense of the Affordable Care Act. Slavitt is the “outsider’s insider”, serving in leading private and non- profit roles in addition to his government services. he is founder and Board Chair Emeritus of United States of Care, a national non-profit health advocacy organization as well as a founding partner of Town Hall Ventures, a healthcare firm that invests in underrepresented communities. He co-chaired a national initiative on the future of health care at the Bipartisan Policy Center. He chronicles what goes on inside the government and across the nation at town halls, in USA Today, on his award-winning podcast In the Bubble, and on Twitter. He is the author of Preventable, a best-selling account of the US’s COVID-19 response released in 2021. A graduate of the University of Pennsylvania and Harvard Business School, he and his wife have two grown sons. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 10
Closing Keynote Robert S. Huckman [MODERATOR] Albert J. Weatherhead III Professor of Business Administration and Howard Cox Health Care Initiative Faculty Chair at Harvard Business School Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Unit Head for Technology and Operations Management. He currently teaches the required MBA course in Technology and Operations Management and has previously taught several MBA elective courses including Operations Strategy and Transforming Health Care Delivery. Professor Huckman is the Faculty Chair of HBS’ executive education program entitled Managing Health Care Delivery. He is also a Research Associate at the National Bureau of Economic Research and the Co-Chair of the management track of Harvard’s doctoral program in health policy. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 11
THE STUDENT-LED HEALTH CARE CLUB presents THE 19TH ANNUAL HEALTH CARE CONFERENCE PANEL GROUP 1 | 10:00 – 10:50AM Hospital at Home: The Clinician’s Perspective | Aldrich 110 Women’s Health at Home | Aldrich 109
PANEL 1 HOSPITAL AT HOME: THE CLINICIAN’S PERSPECTIVE ALDRICH HALL 110 (IN-PERSON) 10:00 – 10:50AM PANEL DIRECTORS: Shad Faraz, MD (MBA ‘22) and Eva Rouanet (MBA ‘23) Jared Conley, MD, PhD, MPH [MODERATOR] Emergency Medicine Physician, Massachusetts General Hospital and Harvard Medical School Jared Conley is an emergency physician at Massachusetts General Hospital and Harvard Medical School. He also serves as the Associate Director of the MGH Healthcare Transformation Lab, where he leads a team of clinicians and engineers to enhance the quality and affordability of acute healthcare through technological innovation. He additionally serves as a senior advisor for the World Hospital at Home Community and is on the leadership team of MGH’s Home Hospital program. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 13
Hospital at Home: The Clinician’s Perspective David Levine, MD, MPH, MA Clinician-Investigator & Medical Director at Brigham and Women’s Hospital and Harvard Medical School David Levine, MD, MPH, MA is a practicing general internist and clinician-investigator at Brigham & Women’s Hospital and Harvard Medical School. He is active in clinical and translational research through a focus on optimizing quality time at home by shifting care home, decentralizing care, digital health technology, and measuring the quality and experience of health care. He is medical director for strategy and innovation for the Brigham & Women’s Home Hospital and co-chair of the Hospital at Home Users Group. He sees his role as helping patients achieve the right care at the right time in the right place by designing, implementing, and evaluating innovative interaction spaces among a care team, technology, caregiver, and a patient. Gregory Snyder, MD, MBA Senior Medical Director at Medically Home Gregory Snyder, M.D., M.B.A., is a clinician and physician innovator. He is the senior medical director of strategy and clinical operations at Medically Home, a technology-enabled health care venture providing acute care to patients in their homes. He serves as entrepreneur-in-residence for the Massachusetts General Hospital Healthcare Transformation Lab and is affiliate faculty at Ariadne Labs. Greg is a staff physician at Newton-Wellesley Hospital and an assistant professor at the Tufts University School of Medicine. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 14
Hospital at Home: The Clinician’s Perspective Caroline Yang, MD Attending Physician, Home Hospital Program at Brigham and Women’s Hospital Caroline Yang is an attending hospitalist physician at Brigham and Women’s Hospital interested in the intersection of clinical care, policy, and innovation within healthcare. She is Faculty at Harvard Medical School and attends on the inpatient medicine services with residents and advanced practice providers. She also provides direct care for patients in Brigham’s Home Hospital Program, which allows inpatient-level patients to be cared for in the home utilizing platform-based technologies that integrate remote monitoring, team communication, and virtual visits/telehealth. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 15
PANEL 2 WOMEN’S HEALTH AT HOME ALDRICH HALL 109 (IN-PERSON) 10:00 – 10:50AM PANEL DIRECTOR: Hailey Salito (MBA ‘22) Maneesha Ghiya [MODERATOR] Managing Partner and Founder at FemHealth Maneesha is Managing Partner and Founder at FemHealth Ventures, a women’s health-focused venture capital firm. She has been investing in healthcare for over 20 years both as a venture capitalist and as an investor at hedge funds. She has held healthcare-focused investment roles at JPMorgan Partners, Kingdon Capital, and Highline Capital. Maneesha has invested $1 B+ in a multitude of public and private healthcare companies within therapeutics, medical devices, diagnostics, and digital health. She earned an M.B.A. from Harvard Business School, a B.S.E. from The Wharton School, and a B.A.S. from Penn Engineering. Her undergraduate work was in the dual-degree Management & Technology Program (“M&T”) at the University of Pennsylvania from which she graduated summa cum laude. Maneesha has been selected for WSJ’s Nine Women Shaping Venture Capital and by Fierce Pharma for 2021’s Fiercest Women in Life Sciences. Maneesha serves as a Board Member for the M&T Executive Board at the University of Pennsylvania and on the Board of Directors for HealthyWomen.org, a leading health information source for millions of women. She is also on THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 16
Women’s Health at Home the Board of Directors of BioAesthetics Corporation. Maneesha is a Senior Advisor for ExSight Ventures and a Judge for startup competitions, including Harvard Business School VC Day. She serves on the Board of the University of Pennsylvania Metro Club of New Jersey and is a member of Impact100 Essex which focuses on local causes chosen by women. In her spare time, Maneesha enjoys skiing with her family and spinning. Rachel Blank Founder and CEO at Allara Health Rachel Blank is the founder and CEO of Allara, a virtual care platform designed to meet the unique needs of women living with complex, chronic conditions. Allara is starting with a collaborative, chronic treatment model for the 1 in 10 women with polycystic ovary syndrome (PCOS). Prior to founding Allara, Rachel was the Director of Strategy at Ro and is a graduate of Harvard Business School. Dr. Lyndsey Harper Founder and CEO at Rosy Wellness Lindsey Harper, MD is a Board Certified Ob/Gyn, Associate Professor of Ob/Gyn for Texas A&M COM, a Fellow of The American Congress of Obstetricians and Gynecologists, and a Fellow of the International Society for the Study of Women’s Sexual Health. Dr. Harper is the founder and CEO of Rosy, a women’s health technology company that connects women who have sexual health concerns with hope, community, and research-backed solutions. She has been named Forbes Top 53 Women Disrupting Healthcare, People Newspapers’ 20 Under 40, a Top Innovator in North Texas for 2020 and a DBJ Top Woman in Tech. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 17
Women’s Health at Home Gina Nebesar Chief Product Officer at Ovia Health Gina Nebesar is the co-founder of Ovia Health, the leading digital health platform for families, offering evidence-based, daily support across the full spectrum of family care - from family building and fertility to prenatal health and parental wellbeing. As the Chief Product Officer, she scaled the platform to over 15 million people globally and brought equitable access to communities through over 2,000 partnerships with health plans, employers, and channel relationships. Gina is also an Ovia mom of three kids and women’s health ambassador with over 50 million views of her Ovia Pregnancy video series chronicling her journey to motherhood. She is passionate about using digital health to break down barriers to self-advocacy and preventative care. Prior to Ovia Health, Gina founded Automatic Apparel, a high tech vending machine company for electronics and apparel - featured in the Boston Herald, Martha Stewart Show, CNN, and USA Today. Gina began her career in engineering and manufacturing at Northrop Grumman Aerospace Systems, supervising assembly line production of spaceflight hardware. Gina earned a B.S. in Industrial and Systems Engineering at the University of Southern California, and an MBA from Harvard Business School. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 18
Women’s Health at Home Jannine Versi Co-Founder and COO at Elektra Health Jannine Versi is the co-founder and COO of Elektra Health, a women’s health startup on a mission to smash the menopause taboo. Elektra empowers women navigating menopause with evidence- based virtual care, education & community. Jannine has spent her career in healthcare, tech, and government, including roles at Cityblock Health and Google, and in the Obama Administration and White House. She was a Fulbright Scholar, and is an alumna of the University of Pennsylvania and Harvard Business School, where she’s also a 2021-2022 Blavatnik Fellow in Life Science Entrepreneurship. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 19
THE STUDENT-LED HEALTH CARE CLUB presents THE 19TH ANNUAL HEALTH CARE CONFERENCE PANEL GROUP 2 | 11:00 – 11:50AM Consumer Health at Home | Aldrich 110 Envisioning the Future of Senior Care at Home | Aldrich 109 Digitizing Service for Better Care Delivery at Home | Aldrich 108
PANEL 3 CONSUMER HEALTH AT HOME ALDRICH HALL 110 (PROJECTED LIVESTREAM) 11:00 – 11:50AM PANEL DIRECTOR: Vincent Defalque (MBA ‘23) Evan Gogel [MODERATOR] Head of Portfolio Operations at Redesign Health; Interim CMO/COO at Proper Evan Gogel is an expert in building and commercializing early stage ventures. He currently leads Portfolio Operations at Redesign Health and serves on the board of Ever/Body. Previously, Evan led Operations at Redesign Health. He was also a co-founder of Vault Health, where he led company development through launch and Series A financing. Before Redesign, Evan led the seed portfolio of McKinsey New Ventures, where he managed the sourcing, screening, and investment process for more than 50 digital and advanced analytics assets ($500M+ in revenue). Prior to this, Evan was an Engagement Manager in McKinsey’s New York office, where he specialized in launching direct- to-consumer offerings for clients in the Consumer, Healthcare, and Financial Services sectors, with a particular focus on performance marketing and pricing. Evan previously worked at Zelnick Media Capital, Endeavor Global, and the Yale Investments Office. He graduated Yale University with a B.A., cum laude, in Ethics, Politics, & Economics, and also holds an M.B.A. from Harvard Business School. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 21
Consumer Health at Home Hilary Coles Co-Founder and SVP Brand & Innovation at hims & hers Hilary Coles is co-founder and SVP of Brand & Innovation at Hims & Hers, a multi-specialty telehealth company that connects customers to licensed healthcare professionals, enabling them to access high quality medical care for numerous conditions related to primary care, mental health, sexual health, dermatology, and more. With a passion for creating impactful, thoughtful brands and a natural adeptness in product development, brand management, and marketing, Hilary has played a critical role in the fast growth and success of Hims & Hers. Prior to Hims & Hers Hilary worked at venture studio, Atomic, and managed marketing specifically for Ever.com, one of the top iOS productivity apps. In the past, she also led marketing and business development for True Patriot Love Foundation, a national, Toronto-based charity. Hilary is originally from Toronto, and holds a B.S. from the University of Toronto and a M.B.A. from Northwestern University’s Kellogg School of Management. Caroline Hofmann Head of Emerging Businesses at Thirty Madison Caroline Hofmann is Head of Emerging Business at Thirty Madison. Thirty Madison offers comprehensive specialized care for people with chronic conditions, powered by telemedicine. In her role, Caroline oversees Thirty Madison’s migraine vertical Cove, the allergy business Picnic and behavioral health efforts. Caroline started at McKinsey, where she realized that she was motivated by building businesses from the ground up. Following McKinsey, she joined Republic, then a pre-seed company focused on democratizing investing, as COO. Caroline is an expert builder with a strong commitment to access; she brings this experience into her work at Thirty Madison every day. Caroline graduated from Harvard Business School with an MBA and holds Master’s degrees from the London School of Economics and from Sciences Po Paris. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 22
Consumer Health at Home A native of Germany and France who is fluent in multiple languages, Caroline now lives in Manhattan with her husband and two young children. In the winter, she can be found skiing with her boys, and she has a weekly tradition of Sunday-LasagnYAY, which she looks forward to inviting others to join post-pandemic. Nkem Oghedo Chief of Staff & Senior Director of Business Operations at Care/Of A Queens, NY native, Nkem is currently the Chief of Staff & Sr. Director of Business Operations at Care/of, a wellness start-up that sells personalized vitamins & supplements. She is also the founder of Adá Supper Club, a brand that celebrates Black & female expression through delivered dining experiences. Nkem previously worked in management consulting. Her professional mission is to create equitable economies in which Black communities thrive. She holds a B.S. in Chemical Engineering from Yale University and an MBA from Harvard Business School. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 23
PANEL 4 ALDRICH HALL 109 (PROJECTED LIVESTREAM) 11:00 – 11:50AM PANEL DIRECTORS: Elena Horton (MBA ‘23) and Wei Wei Magnuson (MBA ‘23) Rachel Broudy, MD [MODERATOR] Faculty Lead, Older Adults and COVID-19 at Ariadne Labs; Medical Director at Pioneer Valley Hospice and Palliative Care Rachel has spent most of her career in PACE (Program for All-Inclusive Care for Elders) and has been the Medical Director of two PACE programs in Massachusetts. She completed her residency in Internal Medicine at Brigham and Women’s Hospital and is boarded in Internal Medicine and Hospice and Palliative Care. Currently she is the Medical Director of Pioneer Valley Hospice and Palliative Care and is the lead faculty on Ariadne Lab’s project improving wellbeing in nursing homes. Rachel is passionate about building a future where healthcare for older adults is based on well- being and flexible systems of support that keep older adults living in their communities with agency, social connection and meaning. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 24
Vijay Kedar Co-Founder and CEO at Tomorrow Health Vijay Kedar is CEO and Co-Founder of Tomorrow Health. Backed by a16z, BoxGroup, and Obvious Ventures, Tomorrow Health is America’s trusted partner for home-based care. Vijay started Tomorrow Health when his mother battled Acute Respiratory Distress Syndrome. After four months in the ICU, his mother returned home only to face the fragmented process of coordinating the durable medical equipment and supplies she would need for recovery. Tomorrow Health streamlines the home-based care process to center patients while providing coordinated workflows and cost savings to payors, providers, and DME suppliers. Under Vijay’s leadership, they’ve partnered with more than 125 leading health plans and hospital systems across 29 states, brought on an active advisory board of leaders from Humana, BCBS, HHS, Tenet Healthcare, and grown a stellar team of alums from Amazon, Flatiron Health, Warby Parker and Uber. Prior to Tomorrow Health, Vijay spent several years helping to scale Oscar Health - leading care management strategy and operations to support chronically ill patients through home-based interventions. He is an alum of Harvard College and Harvard Business School and made his way to Oscar after years in Private Equity at Goldman Sachs, where he evaluated $1.1B in investments across healthcare, technology and energy. Ari Medoff CEO at Arosa Ari Medoff, is the CEO of Arosa. He has been working to create better jobs and superior business models in the senior care industry since 2012. Ari earned an MBA/MPP at the Harvard Business School and Kennedy School of Government with Rubenstein and George Fellowships, and graduated from Duke University as a BN Duke Scholar. He THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 25
went to Durham Tech to become a CNA in 2013. Ari serves on the boards of the Durham Workforce Development Board, Jewish for Good, Duke Learning Innovation Advisory Council, and Carolina Foundation for Jewish Seniors. Ari was the founding Chairman of the Junior Board of Directors of Seeds of Peace and has been a Big Brother to two for over a decade. Prior to founding Arosa, he worked in private equity in New York City. Most importantly, Ari is married to his summer camp sweetheart, Diana, and they are the proud parents of Shai, Juliet, and Asher. Ari’s hobbies include trail running, reading historical non-fiction, and inadvertently butchering James Taylor’s classics to get the kiddos to sleep. Brad Minkow Senior Regional Vice President at Oak Street Health Brad Minkow is a Division President at Oak Street Health, a network of value-based primary care centers for adults on Medicare. With a mission of rebuilding healthcare as it should be, the company operates an innovative healthcare model focused on quality of care over volume of services, and assumes the full financial risk of its patients. Brad joined Oak Street in 2017 and is based out of Chicago. He and his teams serve over 50,000 patients across the Midwest. Brad also sits on the company’s Diversity, Equity & Inclusion steering committee and launched its first Leadership Development Program, which has admitted and invested in nearly 100 candidates to date. Prior to joining Oak Street, Brad held roles at DaVita Kidney Care, PepsiCo, and Boston Consulting Group. He earned a Bachelor of Journalism from the University of Missouri and an MBA from Harvard Business School. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 26
Dr. Charlotte Yeh Chief Medical Officer at AARP Services, Inc. Dr. Charlotte Yeh is the Chief Medical Officer for AARP Services, Inc. In her role, Dr. Yeh works with the independent carriers that make health-related products and services available to AARP members, to identify programs and initiatives that will lead to enhanced care for older adults Dr. Yeh has more than 30 years of healthcare experience – as a practitioner and Chief of Emergency Medicine at Newton-Wellesley Hospital and Tufts Medical Center, as the Medical Director for the National Heritage Insurance Company, a Medicare Part B claims contractor, and as the Regional Administrator for the Centers for Medicare and Medicaid Services in Boston. Dr. Yeh is widely recognized for her commitment to and passion for the healthcare consumer and has received numerous honors and awards for her efforts on behalf of patients. As a health care leader, she has served on numerous boards and committees throughout her career, and currently sits on the Optum Labs Scientific Advisory Board. She is also a member of the Advisory Council for the National Institute on Deafness and Other Communicable Disorders, the Personal Connected Health Alliance Board of Managers and Board of Directors for The Schwartz Center for Compassionate Care. Dr. Yeh received a BA from Northwestern University and her medical degree from Northwestern University Medical School. She completed her internship in General Surgery at the University of Washington and her residency in Emergency Medicine at UCLA. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 27
PANEL 5 DIGITIZING SERVICE FOR BETTER CARE DELIVERY AT HOME ALDRICH HALL 108 (PROJECTED LIVESTREAM) 11:00 – 11:50AM PANEL DIRECTORS: Eni Dervishi (MBA ‘23) and Sam Harris (MBA ‘23) Vineeta Agarwala, MD, PhD [MODERATOR] General Partner at a16z; Adjunct Clinical Assistant Professor at Stanford University School of Medicine Vineeta Agarwala, MD, PhD, is a General Partner at Andreessen Horowitz where she leads investments for the firm’s bio fund across therapeutics, diagnostics, and digital health, with a focus on companies that are leveraging unique datasets to improve drug development and patient care delivery. She serves on the board of BigHat Biosciences. Prior to joining a16z, Vineeta has held many different roles in the healthcare space: as a physician taking care of patients; as an operator at tech-driven healthcare companies; and most recently as a venture investor on the GV (Google Ventures) life sciences team, focused on biotech companies with a data-driven approach. Previously, she was an early data scientist at Kyruus; a management consultant for biotech, pharmaceutical, and medical device clients at McKinsey & Co; and a Director of Product Management at Flatiron Health, where she led the company’s partnership with Foundation Medicine to integrate real-world clinical and genomic data into national-scale database products to accelerate drug development and research in oncology. She has collaborated with THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 28
Digitizing Service for Better Care Delivery at Home academic researchers at Cold Spring Harbor Laboratory, Lawrence Livermore National Laboratory, and the Broad Institute, where she did graduate work in computational biology and human genetics. Vineeta holds a B.S. in biophysics from Stanford University, and MD and PhD degrees from Harvard Medical School / MIT. She completed her clinical residency at Stanford, and is board certified in internal medicine. Vineeta continues to see patients at Stanford as an adjunct clinical professor in the Division of Primary Care and Population Health. Ian Chiang Partner at Flare Capital Partners Ian Chiang (MBA 2011) is a Partner at Flare Capital Partners. Prior to joining Flare, Ian served as a Senior Vice President and a founding member of CareAllies, Cigna’s family of multi-payer provider services, population health management, and home-based care businesses. In that capacity, he was responsible for developing new technology-enabled services, evolving existing solutions and service lines, and providing ongoing product management across CareAllies’ businesses. While at HBS, Ian cofounded XcelDx, which ultimately evolved into Scanwell Health, a leader in smartphone-enabled at-home medical diagnostics, and was recently acquired by BD. Ian started his career at McKinsey & Company. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 29
Digitizing Service for Better Care Delivery at Home Dr. Daniel Grossman Former Chief Medical Officer at Best Buy; Assistant Professor & Emergency Medicine Physician at Mayo Clinic Daniel Grossman, M.D. serves as Chief Medical Officer at Best Buy where he is responsible for providing clinical leadership throughout Best Buy and for guiding strategy and corporate development for Best Buy Health. Daniel shaped Best Buy’s overarching health strategy and led Best Buy Health’s strategic shift into Virtual Care, with the home as the focus for care delivery, and led the acquisition of Current Health. Daniel was previously at Bright Health and at Medtronic where he built and led Medtronic Labs, a business dedicated to transforming healthcare for underserved patients in emerging markets. Daniel practices Emergency Medicine at Mayo Clinic. Dr. Leonie Heyworth Deputy Director for Clinical Services, Telehealth Services in the Office of Connected Care at Veterans Affairs Leonie Heyworth, M.D. is the Deputy Director for Clinical Services in VA’s Office of Connected Care, Telehealth Services. Dr. Heyworth joined VA’s Office of Primary Care in 2015, and in 2018, transitioned to the Office of Connected Care while continuing to practice Primary Care and precept residents at VA San Diego. Having most recently served as VA’s National Director of Synchronous Telehealth, she brings vast award-winning experience to the Clinical Deputy Director role. Her leadership and advocacy for national policies and initiatives that enable front-line care teams to deliver quality, accessible telehealth care have earned significant recognition, including a 2019 Government Innovation Rising Star Award and VA’s prestigious Dr. Robert L. Jesse Award for Excellence in Innovation in 2020. Dr. Heyworth’s efforts have built the foundational elements of VA’s telehealth program, enabling rapid change during the COVID pandemic. She is board certified in internal medicine and is an associate professor at the University of California, San Diego. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 30
Digitizing Service for Better Care Delivery at Home A graduate of Harvard University School of Medicine, Dr. Heyworth spearheaded a variety of activities at the VA over the last several years. Jessica Mega Co-Founder and Chief Medical & Scientific Officer at Verily Jessica L. Mega, MD, MPH, is the Co-Founder and Chief Medical & Scientific Officer at Verily. As CMSO, Dr. Mega’s focus is on translating technological innovations and scientific insights into partnerships and products that improve patient outcomes. Dr. Mega currently sits on the Advisory Board for the Duke-Margolis Center for Health Policy and Research!America, and on the Board of Directors for Danaher Corporation. She is also an Adjunct Professor at Stanford University School of Medicine. Dr. Mega is a graduate of Stanford University, Yale University School of Medicine, and Harvard School of Public Health. Jack Stoddard CEO of Patina; Executive Chairman at Eden Health As the founding CEO of Patina, I’m part of an amazing crew that is creating a new model of primary care for adults age 65+. We launched in 2021 with a mission to profoundly improve the healthcare and aging experience for older adults by forging trusted relationships and supporting adults over their care journey. We are reinventing the primary care experience through an on-demand, personalized, and scalable virtual and home-based care model. I’ve spent my career focused on addressing intractable problems in healthcare as a senior operating leader applying technology, data, science, and patient-centered thinking in hopes of improving the consumer experience, elevating clinical outcomes, and lowering the total cost of care. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 31
Digitizing Service for Better Care Delivery at Home Prior to launching Patina, I have been involved with Haven, Accolade, Optum, Health Dialog, and The Advisory Board. I hold an MBA from Harvard Business School and earned my bachelor’s degree at Denison University with high honors. I currently serve on the boards of directors at Eden Health and Carrot. I’ve also served on the Board of Trustees of the Philadelphia Outward Bound School. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 32
THE STUDENT-LED HEALTH CARE CLUB presents THE 19TH ANNUAL HEALTH CARE CONFERENCE PANEL GROUP 3 | 2:10 – 3:00PM Biotech & Clinical Trials at Home | Aldrich 110 Mind, Body, and Tech at Home: The Digital Revolution of the Health and Wellness Industry | Aldrich 109 Chronic Condition Management at Home | Aldrich 108
PANEL 6 BIOTECH & CLINICAL TRIALS AT HOME ALDRICH HALL 110 (PROJECTED LIVESTREAM) 2:10 – 3:00PM PANEL DIRECTORS: Robyn Day (MBA ‘23) and Patric Cao (MBA ‘23) Craig Lipset [MODERATOR] Co-Chair at Decentralized Trials & Research Alliance; Advisor and Founder at Clinical Innovation Partners Craig Lipset is an advisor, educator, advocate and innovator focused on novel solutions for clinical trials and medicine development. He is the founder of Clinical Innovation Partners, providing advisory and board leadership with pharma, tech and investors. Craig is Co-Chair for the Decentralized Trials & Research Alliance, Vice Chair of the MedStar Health Research Institute, and Vice President of the Foundation for Sarcoidosis. He is Adjunct Assistant Professor in Health Informatics at Rutgers University. Craig was previously the Head of Clinical Innovation and Venture Partner at Pfizer, and on the founding management teams for two successful startup ventures. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 34
Biotech & Clinical Trials at Home Ivy Altomare, MD Medical Director at Flatiron Health Ivy Altomare is a medical oncologist and hematologist who serves as a medical director at Flatiron Health, where she focuses on conducting outcomes research. Prior to joining Flatiron in 2021, Ivy was an associate professor at Duke University and the assistant medical director of the Duke Cancer Network, where she practiced community oncology and hematology in underserved rural communities in North Carolina. She is an award-winning educator and maintains an oncology practice at Durham Veteran’s Hospital. Ivy received her undergraduate degree from the University of Pennsylvania and an MD from Rutgers New Jersey Medical School. She completed her residency and oncology fellowship at the Icahn School of Medicine at Mount Sinai. Jen Horonjeff Founder and CEO at Savvy Cooperative Jen Horonjeff, PhD, is the founder and CEO of Savvy Cooperative, the first and only patient-owned public benefit co-op that helps healthcare companies connect directly with diverse patients in order to get the insights they need to build better and more inclusive innovations. Jen was named one of the 50 Most Daring Entrepreneurs of 2018 by Entrepreneur Magazine, alongside the likes of Elon Musk, Chance the Rapper and Reese Witherspoon, for her application of the cooperative model. Savvy has additionally won seven awards, and has been featured in Fast Company and the Boston Globe. Jen grew up with juvenile idiopathic arthritis and survived a brain tumor as an adult. She is also a health outcomes researcher at Columbia University Medical Center, a human factors engineer, and an FDA Consumer Representative. Jen earned her Master’s in Ergonomics and Biomechanics and PhD in Environmental Medicine, both from New York University. Utilizing her THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 35
Biotech & Clinical Trials at Home unique perspective, Jen is a sought after thought leader on patient engagement around the globe. She strives to give patients a platform to have their voices and expertise be heard, included, and equitably valued–because the future of healthcare is co-designed with patients. Rasika Kalamegham Head, US Regulatory Policy at Genentech Rasika Kalamegham, Ph.D, is Executive Director and Head of U.S. Regulatory Policy at Genentech, a member of the Roche Group. She joined Genentech in 2015 bringing considerable, scientific, regulatory and policy experience to her role. Her portfolio includes personalized medicine including targeted therapies, cell and gene therapy and companion diagnostics. Rasika has recently been focused on influencing FDA’s regulation of digital health – from SaMDs to development of novel digital endpoints to decentralized clinical trials. A geneticist by training, she studied cell-fate specification during her post-doctoral work at the NIH. She then worked in increasingly senior positions at Friends of Cancer Research (FoCR), The Pew Charitable Trusts and The American Association for Cancer Research (AACR) before joining Genentech. She plays an active role in many trade groups including BIO, PhRMA, Transcelerate, DTRA and ARM and serves in leadership positions on several workgroups. Her work has led to important regulatory policy outcomes including FDA guidances (Codevelopment of Two or More New Investigational Drugs for Use in Combination, Use of Public Human Genetic Variant Databases to Support Clinical Validity for Genetic and Genomic-Based In Vitro Diagnostics etc.), passage of the Generating Antibiotics Incentives Now or GAIN Act (signed into law by President Barack Obama), Research to Accelerate Cures and Equity (RACE) for Children Act, Vice President Biden’s Cancer Moonshot Initiative and others. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 36
Biotech & Clinical Trials at Home She is widely published in peer-reviewed journals and has authored several text book chapters. Rasika and her husband Jim reside in Washington, D.C with their rescued retired racing greyhound Fynn and her sourdough starter Ffyeasty. Ingeborg Oie Chief Strategy Officer at Huma Health Ingeborg joined Huma in 2021. She brings experience of scaling and driving focus from her role as CFO of CMR Surgical, a fast-growing medical technology company designing, manufacturing and commercialising the next generation surgical robot. During her time there, Ingeborg led the finance, legal, IT and business operations teams, she served on the Board of Directors, and led the largest ever private funding round in medtech. In her career, she has worked for Smith & Nephew and Goldman Sachs, and served on the Board of the largest integrated healthcare provider in the country of Georgia. She holds a MEng in Biomedical Engineering from Imperial College London and a Master’s Degree in Public Health from the London School of Hygiene and Tropical Medicine. Digital technologies will dramatically change how healthcare is delivered in the future. As Chief Strategy Officer, she is excited about the purpose-driven culture, energy and diversity of the teams at Huma, and how we can harness that to positively impact the health of millions. If we make the right strategic decisions, bring together the right people, and work together with our partners, we have all the ingredients to make a meaningful impact. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 37
Biotech & Clinical Trials at Home Dr. Deb Schrag Chair of Department of Medicine at Memorial Sloan Kettering Deb Schrag, MD, MPH is the Chair of the Department of Medicine at Memorial Sloan Kettering Cancer Center in New York City where she is responsible for faculty and program development across all medical subspecialties and for achieving excellence in cancer care, discovery, and training. She is the former Chief of the Division of Population Sciences at Dana-Farber Cancer Institute, and Professor of Medicine at Harvard Medical School. Her clinical expertise is in gastrointestinal oncology. Her research focuses on improving the quality and effectiveness of cancer care delivery. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 38
PANEL 7 MIND, BODY, AND TECH AT HOME: THE DIGITAL REVOLUTION OF THE HEALTH AND WELLNESS INDUSTRY ALDRICH HALL 109 (PROJECTED LIVESTREAM) 2:10 – 3:00PM PANEL DIRECTOR: Annie Morefield (MBA ‘23) Kyle Lui [MODERATOR] Partner at DCM Ventures Kyle is an entrepreneur and product guy at heart. At DCM, Kyle partners with ambitious entrepreneurs to scale their companies and focuses on B2B / SaaS, digital health, and technology enabled consumer subscription businesses. Kyle’s investments include Tempo, DocSend (Dropbox), Eaze, Lime, Fountain, TravelBank, Mendel.ai, Scanwell Health, Honeycomb, Hims & Hers (NYSE: HIMS), Shift (Nasdaq: SFT), Wrike (Citrix $2.25B) and Tapingo (Grubhub). Kyle also served as a board member for BitTorrent (Tron) and SavingStar (Quotient), and is actively involved with Matterport and UJET. Prior to DCM, Kyle was the co-founder and CEO of ChoicePass, a work management SaaS company acquired by Salesforce. At Salesforce, Kyle served as Director of Product Management on the founding product team for Work.com (Salesforce’s HR Cloud), growing the business to over 1,000 enterprise customers. He was also on the founding team of XcelDX, one of the earliest mobile-first digital health platforms enabling at-home diagnostics, and the predecessor to Scanwell Health. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 39
Mind, Body, and Tech at Home Kyle began his career as a private equity investor at Pantheon and Clearwater Capital, based in San Francisco and subsequently Hong Kong. Kyle is an adventurer who loves traveling, snowboarding, and being out on the water. He’s also passionate about personal fitness and wellness, and can often be found testing new apps, products and services in this area. Kyle serves on the external Board of Directors for UCSF’s Health Hub. As a Cal football fan, he believes in patience and perseverance. Kyle is a graduate of UC Berkeley and Harvard Business School. Dr. David Cook, MD Senior Vice President at Optum Labs Dr. David J. Cook is senior vice president of OptumLabs at UnitedHealth Group, overseeing strategy and implementation of innovative health care programs across the enterprise. Previously, he was chief clinical officer at Jiahui Health in China. Dr. Cook also was professor emeritus at the Mayo Clinic and Foundation. He is on the board of directors of the National Kidney Foundation, and Rosenman Institute at University of California, San Francisco, and is a fellow of the American Heart Association. He earned a Doctor of Medicine degree from Jefferson Medical College and holds a Master of Health Administration from University of Minnesota. Manu Diwakar CFO, Kaia Health Manu is a veteran of numerous growth-stage companies who began his career at Bain & Co. and Bain Capital. After graduating from Harvard Business School, he joined the finance team at Riot Games and helped to scale the company to over $1 billion in revenue. At Kaia Health, Manu supports the company’s financial goals and focuses on fostering a culture that makes Kaia an THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 40
Mind, Body, and Tech at Home amazing place to work. He’s excited about how technology can revolutionize the way MSK care is delivered to patients and make the world a healthier place. Jenna Hauca Vice President of Digital, Barry’s Jenna Hauca is the Vice President of Digital at Barry’s. In addition to overseeing the Global Digital and Technology practices for the brand, she also leads the Barry’s X business unit. Hauca was introduced to Barry’s as a client in 2012 when the brand opened its first studio in New York City. Prior to joining the Barry’s team, she oversaw Innovation, Technology and Business Development for an NYC-based marketing agency where she worked directly with North Castle Partners on other portfolio brands in the Health and Wellness space. Since joining Barry’s in 2018, she has led the complete digital transformation of the brand including the launch of its first client-facing mobile applications, website overhaul and groundbreaking digital hospitality automation tools. In 2020, Hauca led the successful development and rollout of Barry’s first-ever digital streaming product, Barry’s At-Home. Recognizing the opportunity for additional innovation in the digital fitness space, she set out to build a first-of-its-kind platform – Barry’s X – that would integrate the concept of community in a way never seen before. In the process of building Barry’s X, Hauca oversaw the development of physical live production studios in major markets across the country with a blueprint set for Global expansion. She also recruited and presently manages the first ever Production, Talent Management and Digital Product Management teams at Barry’s. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 41
Mind, Body, and Tech at Home Prior to her career in Digital and Innovation, Hauca was a volunteer Firefighter, a Nationally Registered EMT and played NCAA Div. 1 Ice Hockey at Princeton University, where she studied Neuroscience and her thesis on dietary predictors for substance abuse was published in The Journal of Physiology & Behavior. She currently resides in Los Angeles with her rescue pit bull, Storm and is a proud member of the LGBTQ+ community. Sukanya Soderland SVP, Chief Strategy Officer at Blue Cross Blue Shield of Massachusetts Sukanya Soderland is Chief Strategy Officer and Senior Vice President for Blue Cross Blue Shield of Massachusetts, the largest private health plan in Massachusetts and one of the largest independent, not-for-profit Blue Cross Blue Shield plans in the country. The company serves nearly 3 million members and is rated among the nation’s best health plans for overall member satisfaction and quality. Sukanya, in partnership with the company’s management team, is responsible for developing strategies that will drive Blue Cross’ overall direction and achieve the company’s business goals. She also leads data analytics, business performance and process improvement, and innovation. Sukanya joined Blue Cross in 2018. Prior to joining Blue Cross, she was with Oliver Wyman, a leading international management consulting firm, since 2000. She served as a senior partner in their Health and Life Sciences Practice, helped found the Oliver Wyman Health Innovation Center, and was the lead health care partner in Oliver Wyman’s Digital, Technology, Operations & Analytics Practice. Recognized as a national thought leader in health care, Sukanya is a frequent speaker and contributor at industry events and forums. Sukanya has an MBA from Harvard Business School and a bachelor of arts degree from Harvard College. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 42
Mind, Body, and Tech at Home Freya Zaheer President at Sakara Life Freya is President at Sakara Life, a nutrition-focused wellness company. Freya led the company’s growth from a $1.5M NYC-based pre-seed business into a >$150M profitable CPG brand with nationwide distribution. She oversees all day-to-day functions and a team of 250 FTEs, with a particular passion for marketing, customer experience, team-building, and disciplined execution. Prior to Sakara, Freya was a consultant at Bain, worked for Christie’s in Hong Kong and London, and received her MBA from Harvard Business School. THE 19TH ANNUAL HEALTH CARE CONFERENCE FEBRUARY 13, 2022 | HARVARD BUSINESS SCHOOL 43
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