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                   A global brief on Hyper­tension
                                            Silent killer, global public health crisis

                                                  World Health Day 2013

A global brief on hypertension | Foreword
                                                                                         1
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
© World Health Organization 2013

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A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
a global brief on hyper­tension
             World Health Day 2013
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
CONTENTS
5    Foreword

 7   Executive summary

8    Section I     Why hyper­tension is a major public health issue

16   Section II    Hyper­tension : the basic facts

22   Section III How public health stakeholders can tackle hyper­tension
                   Governments and policy-makers
                   Health workers
                   Civil society
                   Private sector
                   Families and individuals
                   World Health Organization

34   Section IV Monitoring the impact of action to tackle hyper­tension
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
FOREWORD
We live in a rapidly changing environment. Throughout the world, human health is being shaped
by the same powerful forces : demographic ageing, rapid urbanization, and the globalization of
unhealthy lifestyles. Increasingly, wealthy and resource-constrained countries are facing the same
health issues. One of the most striking examples of this shift is the fact that noncommunicable dis-
eases such as cardiovascular disease, cancer, diabetes and chronic lung diseases have overtaken
infectious diseases as the world’s leading cause of mortality.
One of the key risk factors for cardiovascular disease is hyper­tension - or raised blood pressure.
Hyper­tension already affects one billion people worldwide, leading to heart attacks and strokes.
Researchers have estimated that raised blood pressure currently kills nine million people every year.
But this risk does not need to be so high. Hyper­tension can be prevented. Doing so is far less
costly, and far safer for patients, than interventions like cardiac bypass surgery and dialysis that
may be needed when hyper­tension is missed and goes untreated.
Global efforts to tackle the challenge of noncommunicable diseases have gained momentum since
the 2011 United Nations Political Declaration on the prevention and control of noncommunicable
diseases. The World Health Organization is developing a Global Plan of Action, for 2013-2020,
to provide a roadmap for country-led action for prevention and control of non-communicable
diseases. WHO’s Member States are reaching consensus on a global monitoring framework to
track progress in preventing and controlling these diseases and their key risk factors. One of the
targets envisaged is a substantial reduction in the number of people with raised blood pressure.
Hyper­tension is a silent, invisible killer that rarely causes symptoms. Increasing public awareness
is key, as is access to early detection. Raised blood pressure is a serious warning sign that signi‑
ficant lifestyle changes are urgently needed. People need to know why raised blood pressure is
dangerous, and how to take steps to control it. They need to know that raised blood pressure and
other risk factors such as diabetes often appear together. To raise this kind of awareness, countries
need systems and services in place to promote universal health coverage and support healthy
lifestyles : eating a balanced diet, reducing salt intake, avoiding harmful use of alcohol, getting
regular exercise and shunning tobacco. Access to good quality medicines, which are effective and
inexpensive, is also vital, particularly at the primary care level. As with other noncommunicable
diseases, awareness aids early detection while self-care helps ensure regular intake of medication,
healthy behaviours and better control of the condition.
High-income countries have begun to reduce hyper­tension in their populations through strong
public health policies such as reduction of salt in processed food and widely available diagnosis
and treatment that tackle hyper­tension and other risk factors together. Many can point to examples
of joint action – across sectors – that is effectively addressing risk factors for raised blood pressure.
In contrast, many developing countries are seeing growing numbers of people who suffer from
heart attacks and strokes due to undiagnosed and uncontrolled risk factors such as hyper­tension.
This new WHO global brief on hyper­tension aims to contribute to the efforts of all Member States
to develop and implement policies to reduce death and disability from noncommunicable d      ­ iseases.
Prevention and control of raised blood pressure is one of the cornerstones of these efforts.

                                                                                    Dr Margaret Chan
                                                                                      Director-General
                                                                             World Health Organization

A global brief on hypertension | Foreword
                                                                                                            5
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
executive
summary
Hyper­tension, also known as high or raised blood pressure,
is a global public health issue.
It contributes to the burden of heart disease, stroke and kidney failure and premature mortality
and disability. It disproportionately affects populations in low- and middle-income countries where
health systems are weak.
Hyper­tension rarely causes symptoms in the early stages and many people go undiagnosed. Those
who are diagnosed may not have access to treatment and may not be able to successfully control
their illness over the long term.
There are significant health and economic gains attached to early detection, adequate treatment and
good control of hyper­tension. Treating the complications of hyper­tension entails costly interven-
tions such as cardiac bypass surgery, carotid artery surgery and dialysis, draining individual and
government budgets.
Addressing behavioural risk factors, e.g. unhealthy diet, harmful use of alcohol and physical inac-
tivity, can prevent hyper­tension. Tobacco use increases the risk of complications of hyper­tension. If
no action is taken to reduce exposure to these factors, cardiovascular disease incidence, including
hyper­tension, will increase.
Salt reduction initiatives can make a major contribution to prevention and control of high
blood pressure. However, vertical programmes focusing on hyper­tension control alone are
not cost effective.
Integrated noncommunicable disease programmes implemented through a primary health care
­approach are an affordable and sustainable way for countries to tackle hyper­tension.
Prevention and control of hyper­tension is complex, and demands multi-stakeholder collaboration,
including governments, civil society, academia and the food and beverage industry. In view of the
enormous public health benefits of blood pressure control, now is the time for concerted action.

A global brief on hypertension | Executive summary
                                                                                                          7
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
SECTION I

    Why hyper­tension
    is a major public
    health issue

8               I | Why hypertension is a major public health issue | A global brief on hypertension
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
Globally cardiovascular disease accounts for approximately 17 million deaths a year, near-
                                           ly one third of the total (1). Of these, complications of hyper­tension account for 9.4 million
                                           deaths worldwide every year (2). Hyper­tension is responsible for at least 45% of deaths due to
                                           heart disease (total ischemic heart disease mortality is shown in Fig. 1), and 51% of deaths due to
                                           stroke (total stroke mortality is shown in Fig. 2). (1)

                                                                                                                  Figure 01
                                                                                                                  ischemic heart
                                                                                                                  disease mortality
                                                                                                                  rates
                                                                                                                  (age standardized, per 100 000)

                                                                                                                  Source :
                                                                                                                  Causes of death 2008,
                                                                                                                  World Health Organization,
                                                                                                                  Geneva

                                                                                                                      12-74
                                                                                                                      75-108
                                                                                                                      109-151
                                                                                                                      152-405
                                                                                                                      Data not available

                                                                                                                  Figure 02
                                                                                                                  cerebrovascular
                                                                                                                  disease
                                                                                                                  mortality rates
                                                                                                                  (age standardized, per 100 000)

                                                                                                                  Source :
                                                                                                                  Causes of death 2008,
                                                                                                                  World Health Organization,
                                                                                                                  Geneva

                                                                                                                      11-49
                                                                                                                      50-88
                                                                                                                      89-131
                                                                                                                      132-240
                                                                                                                      Data not available

A global brief on hypertension | Why hypertension is a major public health issue | I
                                                                                                                                                9
A global brief on Hyper tension - Silent killer, global public health crisis World Health Day 2013 - International Society of ...
In 2008, worldwide, approximately 40% of                 of adults aged 25 and above, while the lowest
                                       adults aged 25 and above had been diagnosed              prevalence at 35% is found in the Americas
                                       with hyper­tension ; the number of people with           (Fig. 3). Overall, high-income countries have a
                                       the condition rose from 600 million in 1980 to           lower prevalence of hyper­tension - 35% - than
                                       1 billion in 2008 (3).The prevalence of hyper­           other groups at 40% (3, 4).
                                       tension is highest in the African Region at 46%

                    Figure 03
   AGE-standARDIZED
                                        70
       PREVALENCE OF
        RAISED BLOOD
   PRESSURE IN ADULTS                   60
      AGED 25+ YEARS
    by WHO Region and World
Bank income group, comparable           50
              estimates, 2008

                          Source :
                                        40
      Global status report on
   noncommunicable diseases
2010, Geneva,World Health               30
        Organization, 2011

                                        20
                         Men
                     Women
                                        10
                  Both sexes

                 AFR : Africa Region
        AMR : Region of the Americas      0
 EMR : Eastern Mediterranean Region           AFR     AMR     EMR      EUR     SEAR         WPR                    Lower-       Lower-      Upper-       High-
              EUR : European Region                                                                                income       middle-     middle-     income
       SEAR : South-East Asia Region
        WPR : Western Pacific Region                                                                                            income      income

                                                                             Men        Women            Both sexes

                                       Not only is hyper­tension more prevalent in              tems, the number of people with hyper­tension
                                       low- and middle-income countries, there are              who are undiagnosed, untreated and uncon-
                                       also more people affected because more peo-              trolled are also higher in low- and middle-
                                       ple live in those countries than in high-income          income countries compared to high-income
                                       countries. Further, because of weak health sys-          countries.

10                                                                                 I | Why hypertension is a major public health issue | A global brief on hypertension
The increasing prevalence of hyper­tension is                 has nearly doubled since 1980. The global prev-
                                               attributed to population growth, ageing and                   alence of high cholesterol was 39% and prev-
                                               behavioural risk factors, such as unhealthy                   alence of diabetes was 10% in adults over 25
                                               diet, harmful use of alcohol, lack of physical                years (3). Tobacco use, unhealthy diet, harmful
                                               activity, excess weight and exposure to per-                  use of alcohol and physical inactivity are also
                                               sistent stress.                                               the main behavioural risk factors of all major
                                                                                                             noncommunicable diseases, i.e. cardiovascular
                                               The adverse health consequences of hyper­
                                                                                                             disease, diabetes, chronic respiratory disease
                                               tension are compounded because many peo-
                                                                                                             and cancer (5-9).
                                               ple affected also have other health risk fac-
                                               tors that increase the odds of heart attack,                  If appropriate action is not taken, deaths due
                                               stroke and kidney failure. These risk factors                 to cardiovascular disease are projected to rise
                                               include tobacco use, obesity, high cholesterol                further (Fig. 4).
                                               and d­ iabetes mellitus. Tobacco use increases
                                               the risk of complications among those with
                                               hyper­tension. In 2008, 1 billion people were
                                               smokers and the global prevalence of obesity

                                Cardiovascular diseases     Perinatal conditions              Tuberculosis
                                                                                                                                 Figure 04
                                Cancer                      Maternal conditions               Malaria                            the projected
                                Diabetes                    Chronic respiratory diseases      HiV / Aids                         mortality trend
                                                                                                                                 from 2008 to 2030
                          24%                                                                                                    for major
                                                                                                                                 noncommunicable
                          22%
                                                                                                                                 diseases and
                          20%                                                                                                    communicable
                          18%                                                                                                    diseases
    Deaths by cause (%)

                          16%
                                                                                                                                 Source :
                          14%                                                                                                    The Global Burden of Disease,
                          12%                                                                                                    2004 update. Geneva, World
                                                                                                                                 Health Organization, 2008.
                          10%
                           8%
                           6%
                           4%
                           2%
                           0%
                                            2008                                       2015                           2030

A global brief on hypertension | Why hypertension is a major public health issue | I
                                                                                                                                                             11
Populations around the world are rapidly ageing (Fig. 5) and prevalence of hyper­tension i­ n­creases
                                with age (6).

               Figure 05
                                                              upper middle-income 2000 pyramid                                                         upper middle-income 2010 pyramid

       Comparison of
      the average age                                80+                       0.7%         1.5%                                               80+                      1.1%         2.0%
                                                    75–79                      1.0%         1.6%                                              75–79                      1.2%        1.8%
      pyramids in 2000                                80+
                                                    70–74
                                                                                0.7%
                                                                              1.8%
                                                                                            1.5%
                                                                                             2.5%
                                                                                                                                                80+
                                                                                                                                              70–74
                                                                                                                                                                         1.1%
                                                                                                                                                                        1.9%
                                                                                                                                                                                     2.0%
                                                                                                                                                                                      2.6%
                                                    75–79                      1.0%         1.6%                                              75–79                      1.2%        1.8%
            with 2010,                              65–69                    2.3%             2.8%                                            65–69                    2.2%           2.6%
                                                    70–74                     1.8%           2.5%                                             70–74                     1.9%          2.6%
                upper                               60–64
                                                    65–69
                                                                            3.0%
                                                                             2.3%
                                                                                                3.5%
                                                                                              2.8%
                                                                                                                                              60–64
                                                                                                                                              65–69
                                                                                                                                                                      3.2%
                                                                                                                                                                       2.2%
                                                                                                                                                                                        3.6%
                                                                                                                                                                                      2.6%
       middle-income                                55–59
                                                    60–64
                                                                            3.1%
                                                                            3.0%
                                                                                               3.3%
                                                                                                3.5%
                                                                                                                                              55–59
                                                                                                                                              60–64
                                                                                                                                                                    4.4%
                                                                                                                                                                      3.2%
                                                                                                                                                                                         4.8%
                                                                                                                                                                                        3.6%
                                         category

                                                                                                                                   category
                                                    50–54                 4.2%                   4.4%                                         50–54               5.3%                     5.6%
     and high-income                                55–59
                                                    45–49               5.5%
                                                                            3.1%               3.3%
                                                                                                   5.5%
                                                                                                                                              55–59
                                                                                                                                              45–49
                                                                                                                                                                    4.4%
                                                                                                                                                                 6.2%
                                                                                                                                                                                         4.8%
                                                                                                                                                                                            6.3%
                                     category

                                                                                                                               category
                                                    50–54                 4.2%                   4.4%                                         50–54               5.3%                     5.6%
            countries                               40–44              6.4%                         6.4%                                      40–44              6.5%                       6.5%
                                                    45–49               5.5%                       5.5%                                       45–49              6.2%                       6.3%
                                                    35–39            7.1%                             7.1%                                    35–39            7.2%                          7.1%
                                  AgeAge

                                                                                                                            AgeAge
                                                    40–44              6.4%                         6.4%                                      40–44              6.5%                       6.5%
                    Source :                        30–34
                                                    35–39
                                                                     7.5%
                                                                     7.1%
                                                                                                      7.4%
                                                                                                      7.1%
                                                                                                                                              30–34
                                                                                                                                              35–39
                                                                                                                                                              8.1%
                                                                                                                                                               7.2%
                                                                                                                                                                                               7.8%
                                                                                                                                                                                             7.1%
                                                    25–29          8.3%                                 8.1%                                  25–29         9.0%                                8.7%
 World population prospects :                       30–34            7.5%                             7.4%                                    30–34           8.1%                             7.8%
                                                    20–24         9.3%                                   8.9%                                 20–24         9.4%                                8.9%
 The 2010 revision, CDROM                           25–29
                                                    15–19
                                                                   8.3%
                                                               10.2%
                                                                                                        8.1%
                                                                                                          9.6%
                                                                                                                                              25–29
                                                                                                                                              15–19
                                                                                                                                                            9.0%
                                                                                                                                                             8.8%
                                                                                                                                                                                                8.7%
                                                                                                                                                                                               8.2%
    Edition, Department of                          20–24
                                                    10–14
                                                                  9.3%
                                                               10.5%
                                                                                                         8.9%
                                                                                                           9.8%
                                                                                                                                              20–24
                                                                                                                                              10–14
                                                                                                                                                            9.4%
                                                                                                                                                             8.4%
                                                                                                                                                                                                8.9%
                                                                                                                                                                                              7.8%
                                                    15–19      10.2%                                      9.6%                                15–19          8.8%                              8.2%
      Economic and Social                             5–9       9.8%                                     9.1%                                   5–9          8.5%                             7.8%
                                                    10–14      10.5%                                       9.8%                               10–14          8.4%                             7.8%
        Affairs, Population                           0–4         9.5%                                   8.7%                                   0–4          8.6%                             9.9%
                                                      5–9       9.8%                                     9.1%                                   5–9          8.5%                             7.8%
       Division, New York,                            0–4 20% 15% 9.5%
                                                                    10%     5%         0%     5%       10%
                                                                                                        8.7% 15%      20%                       0–4 20% 15% 8.6%
                                                                                                                                                             10%      5%        0%    5%      10%
                                                                                                                                                                                              9.9%     15%    20%
      United Nations, 2011.
                                                       Proportion
                                                         20% 15% of
                                                                  10%total
                                                                        5%males
                                                                            0% (%)
                                                                                 5%and10%
                                                                                       females
                                                                                          15% (%)
                                                                                               20%                                               Proportion of total
                                                                                                                                                   20% 15% 10%    5%males
                                                                                                                                                                      0% (%)
                                                                                                                                                                           5%and10%
                                                                                                                                                                                 females
                                                                                                                                                                                    15% (%)
                                                                                                                                                                                         20%

                                                       Proportion of total males (%) and females (%)                                             Proportion of total males (%) and females (%)
                    Men
                                                                    High-income 2000 pyramid                                                                 High-income 2010 pyramid
                 Women                               80+                    2.1%                4.3%                                           80+                   3.0%                   5.6%
                                                    75–79                    2.3%              3.5%                                           75–79                   2.6%             3.5%
                                                      80+                    2.1%                4.3%                                           80+                   3.0%                 5.6%
                                                    70–74                  3.3%                 4.1%                                          70–74                  3.5%               4.1%
                                                    75–79                    2.3%              3.5%                                           75–79                   2.6%             3.5%
                                                    65–69                 4.0%                  4.4%                                          65–69                 4.2%                 4.6%
                                                    70–74                  3.3%                 4.1%                                          70–74                  3.5%               4.1%
                                                    60–64                4.6%                     4.9%                                        60–64               5.6%                     5.8%
                                                    65–69                 4.0%                  4.4%                                          65–69                 4.2%                 4.6%
                                                    55–59               5.2%                      5.3%                                        55–59              6.2%                       6.3%
                                                    60–64                4.6%                     4.9%                                        60–64               5.6%                     5.8%
                                         category

                                                                                                                                   category

                                                    50–54             6.6%                          6.4%                                      50–54            6.9%                          6.8%
                                                    55–59               5.2%                      5.3%                                        55–59              6.2%                       6.3%
                                                    45–49
                                     category

                                                                     7.0%                            6.8%                                     45–49            7.4%                          7.1%
                                                                                                                               category

                                                    50–54             6.6%                          6.4%                                      50–54            6.9%                          6.8%
                                                    40–44           7.6%                              7.2%                                    40–44            7.4%                          7.0%
                                                    45–49            7.0%                            6.8%                                     45–49            7.4%                          7.1%
                                                    35–39           8.0%                               7.5%                                   35–39            7.5%                          6.9%
                                  AgeAge

                                                                                                                            AgeAge

                                                    40–44           7.6%                              7.2%                                    40–44            7.4%                          7.0%
                                                    30–34           9.8%                              7.3%                                    30–34            7.3%                         6.7%
                                                    35–39           8.0%                               7.5%                                   35–39            7.5%                          6.9%
                                                    25–29           7.6%                              7.0%                                    25–29            7.3%                         6.6%
                                                    30–34           9.8%                              7.3%                                    30–34            7.3%                         6.7%
                                                    20–24            7.1%                            6.6%                                     20–24             6.8%                        6.3%
                                                    25–29           7.6%                              7.0%                                    25–29            7.3%                         6.6%
                                                    15–19            7.0%                            6.5%                                     15–19              6.4%                      6.0%
                                                    20–24            7.1%                            6.6%                                     20–24             6.8%                        6.3%
                                                    10–14            6.8%                           6.3%                                      10–14               5.9%                    5.5%
                                                    15–19            7.0%                            6.5%                                     15–19              6.4%                      6.0%
                                                      5–9             6.7%                          6.1%                                        5–9               5.9%                    5.5%
                                                    10–14            6.8%                           6.3%                                      10–14               5.9%                    5.5%
                                                      0–4             6.3%                         5.8%                                         0–4              6.1%                      5.7%
                                                      5–9             6.7%                          6.1%                                        5–9               5.9%                    5.5%
                                                      0–4 20% 15%   10%
                                                                      6.3% 5%          0%     5% 5.8%
                                                                                                    10%       15%     20%                         20% 15%
                                                                                                                                                0–4         10% 6.1%
                                                                                                                                                                   5%        0%      5%      10%
                                                                                                                                                                                            5.7%    15%      20%

                                                       Proportion of total
                                                         20% 15% 10%    5%males
                                                                            0% (%)
                                                                                 5%and10%
                                                                                       females
                                                                                          15% (%)
                                                                                               20%                                               Proportion
                                                                                                                                                 20% 15% 10%of total
                                                                                                                                                                5% males
                                                                                                                                                                     0%  (%)
                                                                                                                                                                         5% and
                                                                                                                                                                             10%females (%)
                                                                                                                                                                                  15% 20%

                                                       Proportion of total males (%) and females (%)                                             Proportion of total males (%) and females (%)

12                                                                                                                I | Why hypertension is a major public health issue | A global brief on hypertension
Not addressing hyper­tension in a timely fashion will have
                                           significant economic and social impact.
                                           Nearly 80% of deaths due to cardiovascular                            of ill health. Current age standardized mor-
                                           disease occur in low- and middle-income                               tality rates of low-income countries are higher
                                           countries. They are the countries that can least                      than those of developed countries (Fig. 6) (1,3).
                                           afford the social and economic consequences

                                                                                                                                          Figure 06
       Equatorial Guinea                                                                                                                  mortality rates of
                     Oman                                                                                                                 cardiovascular
             Saudi Arabia
                                                                                                                                          diseases in
                  Slovakia
                   Estonia
                                                                                                                                          high-income
                 Hungary                                                                                                                  and low-income
     Trinidad and Tobago                                                                                                                  countries
                   Croatia                                                                                                                (age standardized, 2008)
                   Poland
          Czech Republic
                                                                                                                                          Source :
                                                                                                                            Afghanistan
                   Kuwait
                                                                                                                      Kyrgyzstan          Causes of death 2008,
    United Arab Emirates
                                                                                                             Somalia                      [Online Database]. Geneva,
                  Bahrain
                                                                                                           Tajikistan                     World Health Organization.
      Brunei Darussalam
                                                                                                           Malawi
                 Bahamas
                                                                                                  Guinea-Bissau                               Low-income countries
                   Greece
                                                                                                  Zambia
              San Marino                                                                                                                      High-income countries
                                                                                                  Guinea
                Barbados
                                                                                                 Mozambique
                   Cyprus
                                                                                                 Ethiopia
                 Germany
                                                                                                Central African Republic
                     Malta
                                                                                                Chad
                  Slovenia
                                                                                              Democratic Republic of the Congo
                   Finland
                                                                                             Uganda
 United States of America
                                                                                             Burundi
                   Austria
                                                                                            Lao People's Democratic Republic
             Luxembourg
                                                                                           Benin
                  Sweden
                                                                                          Burkina Faso
                 Portugal
                                                                                          Bangladesh
                     Qatar
                                                                                        Liberia
                   Ireland
                                                                                        United Republic of Tanzania
                 Denmark
                                                                                       Comoros
         United Kingdom
                                                                                      Sierra Leone
            New Zealand
                                                                                      Mauritania
                Singapore
                                                                                      Ghana
                  Belgium
                                                                                     Rwanda
                  Norway
                                                                                     Gambia
                      Italy
                                                                                     Togo
                   Iceland
                                                                                    Cambodia
        Republic of Korea
                                                                                    Myanmar
              Switzerland
                                                                                   Haiti
             Netherlands
                                                                                   Mali
                  Andorra
                                                                                  Eritrea
                   Canada
                                                                                 Madagascar
                 Australia
                                                                                Niger
                     Spain
                                                                                Nepal
                  Monaco
                                                                                Solomon Islands
                    France
                                                                               Kenya
                     Israel
                                                                            Zimbabwe
                     Japan
                                                                           Democratic People's Republic of Korea

                              0           100            200            300            400        500           600           700

                                  Cardiovascular disease death rate, age standardized (per 100 000)

A global brief on hypertension | Why hypertension is a major public health issue | I
                                                                                                                                                                      13
Early detection and treatment of hyper­               Premature death, disability, personal and
                                 tension and other risk factors, as well as pub-       family disruption, loss of income, and health-
                                 lic health policies that reduce exposure to           care expenditure due to hyper­tension, take a
                                 behavioural risk factors, have contributed to         toll on families, communities and national
                                 the gradual decline in mortality due to heart         finances. In low- and middle-income coun-
                                 disease and stroke in high-income countries           tries many people do not seek treatment
                                 over the last three decades. For example, in          for hyper­tension because it is prohibitively
                                 1972, comprehensive preventive interven-              expensive. Households often then spend a
                                 tions were initia­ted in a community project          substantial share of their income on hospi-
                                 in North Karelia, in Finland. At that time            talization and care following complications
                                 Finland had an extremely high mortality rate          of hyper­ tension, including heart attack,
                                 from heart disease. ­Within five years, many          stroke and kidney failure. Families face cata-
                                 positive changes were already observed in             strophic health expenditure and spending on
                                 the form of dietary changes, improved hyper­          health care, which is often long term in the
                                 tension control, and smoking reduction. Ac-           case of hyper­tension complications, pushing
                                 cordingly a decision was made to expand the           tens of millions of people into poverty (11).
                                 interventions nationally. Now, some 35 years          Moreover, the loss of family income from
                                 later, the annual cardiovascular disease mor-         death or disability can be devastating. In
                                 tality rate among the working- age popu-              certain low- and middle-income countries,
                                 lation in Finland is 85% lower compared to            current health expenditure on cardiovascu-
                                 the rates in 1977. Observed reductions in pop-        lar diseases alone accounts for 20% of total
                                 ulation risk factors (serum cholesterol, blood        health expenditure.
                                 pressure and smoking) have been shown to
                                                                                       Over the period 2011-2025, the cumulative
                                 explain most of the decline in cardiovascular
                                                                                       lost output in low- and middle-income coun-
                                 mortality. Concurrent improvements in early
                                                                                       tries associated with noncommunicable dis-
                                 detection and treatment of risk factors have
                                                                                       eases is projected to be US$ 7.28 trillion (Ta-
                                 also contributed to the decline in cardiovas-
                                                                                       ble 1) (12). The annual loss of approximately
                                 cular disease mortality.
                                                                                       US$ 500 billion due to major noncommuni-
                                                                                       cable diseases amounts to approximately 4%
                                                                                       of gross domestic product for low- and mid-
                                                                                       dle-income countries. Cardiovascular disease
                                                                                       including hyper­   tension accounts for nearly
                                                                                       half of the cost (Fig. 7) (13).

table 01       Economic burden of noncommunicable diseases, 2011-2025 (US$ trillion in 2008).

Country                                        Cardiovascular       Respiratory
                          Diabetes                                                              Cancer                        Total
income group                                   diseases             diseases

Upper middle              0.31                 2.52                 1.09                        1.20                          5.12

Lower middle              0.09                 1.07                 0.44                        0.26                          1.85

Low                       0.02                 0.17                 0.06                        0.05                          0.31

Total of low and middle   0.42                 3.76                 1.59                        1.51                          7.28

14                                                                      I | Why hypertension is a major public health issue | A global brief on hypertension
The increasing incidence of noncommunicable                           by the United Nations General ­Assembly in
                                                         diseases will lead to greater dependency and                          September 2011, acknowledges the rapidly
                                                         mounting costs of care for patients and their                         growing burden of noncommunicable dis-
                                                         families unless public health efforts to prevent                      eases and its devastating impact on health,
                                                         these conditions are intensified. The Political                       socio­economic development and poverty al-
                                                         Declaration of the High-level Meeting of the                          leviation. The Political Declaration commits
                                                         General Assembly on the Prevention and Con-                           governments to a series of concrete actions (8).
                                                         trol of Non-communicable Diseases, adopted

                                                                                                                                                     Figure 07
    Lost output
             Lost
                2011-2025,
                  output 2011-2025,
                            by disease
                                     bytype
                                        disease type                                            Lost output
                                                                                                         Lost
                                                                                                            2011-2025,
                                                                                                              output 2011-2025,
                                                                                                                        by income
                                                                                                                                bycategory
                                                                                                                                   income category
                                                                                                                                                     THE COST of
                                                                                                                                                     noncommunicable
                                                                                                                                                     diseases for all
                    Respiratory
                            RespiratoryCancer Cancer                                                                                                 low and middle-
                                                                                                         Lower Lower
                     diseases diseases 21%     21%
                                                                                                     middle-income
                                                                                                              middle-income
                                                                                                                                                     income countries,
                       22%      22%
                                                                                                          26%      26%                               by disease and
                                                       DiabetesDiabetes                                                                              income level
                                                          6%      6%
                                                                                 Low-income
                                                                                         Low-income                         Upper Upper              Source :
                                                                                     4%      4%                         middle-income
                                                                                                                                 middle-income
                                Cardiovascular
                                        Cardiovascular                                                                                               Based on the Global
                                                                                                                             70%      70%
                                   diseases diseases                                                                                                 Economic Burden of
                                     51%      51%                                                                                                    Non-communicable Diseases,
                                                                                                                                                     Prepared by the World
                                                                                                                                                     Economic Forum and the
                                                                                                                                                     Harvard School of Public
                                                                                                                                                     Health, 2011.

                                                         If no action is taken to tackle hyper­tension and other noncommunicable diseases, the economic
                                                         losses are projected to outstrip public spending on health (Fig. 8).

                                                Losses from NCDs, 2011-2025
                                                Projected public spending on health, 2011-2025 (assuring spending remains at 2009 level)             Figure 08
                                8                                                                                                                    comparing
                                                                                                                                                     losses from FOuR
                                7                                                                                                                    noncommunicable
                                                                                                                                                     disease conditions
                                6                                                                                                                    to public health
                                                                                                                                                     spending, 2011-2025
        Trillions of 2008 US$

                                5                                                                                                                    Source :
                                                                                                                                                     Based on the Global
                                4                                                                                                                    Economic Burden of
                                                                                                                                                     Noncommunicable Diseases,
                                3                                                                                                                    Prepared by the World
                                                                                                                                                     Economic Forum and the
                                                                                                                                                     Harvard School of Public
                                2
                                                                                                                                                     Health, 2011.

                                1                                                                                                                       Losses from NCDs
                                                                                                                                                        2011-2025
                                0
                                    Total, low and middle (84%)        Low (12%)              Lower middle (36%)         Upper middle (36%)             Projected public
                                                                                                                                                        spending on health,
                                                                                                                                                        (assuming spending
                                                                  INCOME GROUP
                                                                    Income     (%(%
                                                                           group  ofof
                                                                                    world
                                                                                       worldpopulation)
                                                                                             population)                                                remains at 2009 level)

A global brief on hypertension | Why hypertension is a major public health issue | I
                                                                                                                                                                                 15
SECTION 2

     Hyper­tension :
     the basic facts

16               II | Hypertension  : the basic facts | A global brief on hypertension
Blood is carried from the heart to all parts of the body in blood
                                            vessels. Each time the heart beats, it pumps blood into the vessels.
                                            Blood pressure is created by the force of blood pushing against the
                                            walls of blood vessels (arteries) as it is pumped by the heart.
                                            Hyper­tension, also known as high or raised blood pressure, is
                                            a condition in which the blood vessels have persistently raised
                                            pressure.
                                            The higher the pressure in blood vessels the harder the heart has to
                                            work in order to pump blood. If left uncontrolled, hyper­tension can
                                            lead to a heart attack, an enlargement of the heart and eventually
                                            heart failure. Blood vessels may develop bulges (aneurysms) and
                                            weak spots due to high pressure, making them more likely to clog
                                            and burst. The pressure in the blood vessels can also cause blood to
                                            leak out into the brain. This can cause a stroke. Hyper­tension can
                                            also lead to kidney failure, blindness, rupture of blood vessels and
                                            cognitive impairment.

01                                HOW
                                  hyper­tension is defined
                                            Blood pressure is measured in millimetres of        However, the cardiovascular benefits of nor-
                                            mercury (mm Hg) and is recorded as two num-         mal blood pressure extend to lower systo­
                                            bers usually written one above the other. The       lic (105 mm Hg) and lower diastolic blood
                                            upper number is the systolic blood pressure -       pressure levels (60 mm Hg). Hyper­tension is
                                            the highest pressure in blood vessels and hap-      defined as a systolic blood pressure equal to
                                            pens when the heart contracts, or beats. The        or above 140 mm Hg and/or diastolic blood
                                            lower number is the diastolic blood pressure -      pressure equal to or above 90 mm Hg. Nor-
                                            the lowest pressure in blood vessels in between     mal levels of both systolic and diastolic blood
                                            heartbeats when the heart muscle relaxes. Nor-      pressure are particularly important for the
                                            mal adult blood pressure is defined as a systolic   efficient function of vital organs such as the
                                            blood pressure of 120 mm Hg and a diastolic         heart, brain and kidneys and for overall health
                                            blood pressure of 80 mm Hg.                         and wellbeing.

A global brief on hypertension | Hypertension  : the basic facts | II
                                                                                                                                           17
02                  CAUSES
                    of hyper­tension

                         Behavioural risk factors

                            There are many behavioural risk factors for the
                            development of hyper­tension (Fig. 9) including :
                                • consumption of food containing too much salt and fat, and not eating enough
                                  fruit and vegetables
                                • harmful levels of alcohol use
                                • physical inactivity and lack of exercise
                                • poor stress management.

                            These behavioural risk factors are highly influenced by people’s working and
                            living conditions.

                         In addition, there are several metabolic factors that increase the risk of heart disease, stroke, kid-
                         ney failure and other complications of hyper­tension, including diabetes, high cholesterol and
                         being overwight or obese. Tobacco and hyper­tension interact to further raise the likelihood of
                         cardiovascular disease.

          Figure 09
 Main factors that
     contribute to
  the development
     of high blood
   pressure and its
    complications                       Behavioural risk factors                                            Cardiovascular disease

        Globalization                   Unhealthy diet                High blood pressure                   Heart attacks

        Urbanization                    Tobacco use                   Obesity                               Strokes

        Ageing                          Physical inactivity           Diabetes                              Heart failure

        Income                          Harmful use of alcohol        Raised blood lipids

        Education                                                                                                  Kidney disease

        Housing                                                        Metabolic risk factors

          Social determinants
              and drivers

18                                                                                 II | Hypertension  : the basic facts | A global brief on hypertension
Socioeconomic factors
                                                  Social determinants of health, e.g. income,     Rapid unplanned urbanization also tends
                                                  education and housing, have an adverse          to promote the development of hyper­
                                                  impact on behavioural risk factors and          tension as a result of unhealthy environ-
                                                  in this way influence the development of        ments that encourage consumption of fast
                                                  hyper­tension. For example, ­unemployment       food, se­dentary behavior, tobacco use and
                                                  or fear of unemployment may have an im-         the harmful use of alcohol. Finally, the risk
                                                  pact on stress levels that in turn influences   of hyper­tension increases with age due to
                                                  high blood pressure. Living and working         stiffening of blood vessels, although a­ geing
                                                  conditions can also delay timely detection      of blood vessels can be slowed through
                                                  and treatment due to lack of access to dia­     healthy living, including healthy eating and
                                                  gnostics and treatment and may also im-         reducing the salt intake in the diet.
                                                  pede prevention of complications.

                                                  Other factors
                                                  In some cases there is no known specific        Occasionally, when blood pressure is mea-
                                                  cause for hyper­tension. Genetic factors may    sured it may be higher than it usually
                                                  play a role, and when hyper­tension devel-      is. For some people, the anxiety of visit-
                                                  ops in people below the age of 40 years it      ing a doctor may temporarily raise their
                                                  is important to exclude a secondary cause       blood pressure (“white coat syndrome”).
                                                  such as kidney disease, endocrine disease       ­Measuring blood pressure at home instead,
                                                  and malformations of blood vessels.              ­using a machine to measure blood pressure
                                                                                                    several times a day or taking several mea-
                                                  Preeclampsia is hyper­     tension that oc-
                                                                                                    surements at the doctor’s office, can reveal
                                                  curs in some women during pregnancy. It
                                                                                                    if this is the case.
                                                  usually resolves after the birth but it can
                                                  sometimes linger, and women who experi-
                                                  ence preeclampsia are more likely to have
                                                  hyper­tension in later life.

A global brief on hypertension | Hypertension  : the basic facts | II
                                                                                                                                               19
03   THE SYMPTOMS
     of high blood pressure
        Most hypertensive people have no symp-          be dangerous to ignore such symptoms,
        toms at all. There is a common misconcep-       but neither can they be relied upon to sig-
        tion that people with hyper­tension always      nify hyper­tension. Hyper­tension is a seri-
        experience symptoms, but the reality is         ous warning sign that significant lifestyle
        that most hypertensive people have no           changes are required. The condition can be
        symptoms at all. Sometimes hyper­tension        a silent killer and it is important for every-
        causes symptoms such as headache, short-        body to know their blood pressure reading.
        ness of breath, dizziness, chest pain, palpi-
        tations of the heart and nose bleeds. It can

04   Hyper­tension
     and life-threatening diseases
        It is dangerous to ignore high blood pres-      nation with other risk factors e.g., t­obacco
        sure, because this increases the chances of     use, physical inactivity, unhealthy diet,
        life-threatening complications. The higher      obesity, diabetes, high cholesterol, low so-
        the blood pressure, the higher the likeli-      cioeconomic status and family history of
        hood of harmful consequences to the heart       hyper­tension (Fig. 9). Low socioeconomic
        and blood vessels in major organs such as       status and poor access to health services
        the brain and kidneys. This is known as         and medications also increase the vulner-
        cardiovascular risk, and can also be high in    ability of developing major cardiovascular
        people with mild hyper­tension in combi-        events due to uncontrolled hyper­tension.

20                                                        II | Hypertension  : the basic facts | A global brief on hypertension
05                                DIAGNOSING
                                  hyper­tension
                                            There are electronic, mercury and aneroid de-       six months and users should be trained and as-
                                            vices that are used to measure blood pressure       sessed in measuring blood pressure ­using such
                                            (14). WHO recommends the use of affordable          devices.
                                            and reliable electronic devices that have the
                                                                                                Blood pressure measurements need to be
                                            option to select manual readings (14, 15).
                                                                                                ­recorded for several days before a diagnosis
                                            Semi-automatic devices enable manual read-
                                                                                                 of hyper­tension can be made. Blood pressure
                                            ings to be taken when batteries run down,
                                                                                                 is recorded twice daily, ideally in the morning
                                            a not uncommon problem in resource-con-
                                                                                                 and evening. Two consecutive measurements
                                            strained settings. Given that mercury is toxic,
                                                                                                 are taken, at least a minute apart and with the
                                            it is recommended that mercury devices be
                                                                                                 person seated. Measurements taken on the
                                            phased out in favour of electronic devices (14).
                                                                                                 first day are discarded and the average value
                                            Aneroid devices such as sphygmo­manometers
                                                                                                 of all the remaining measurements is taken to
                                            should be used only if they are calibrated ­every
                                                                                                 confirm a diagnosis of hyper­tension.

                                            Early detection, treatment and self-care of hyper­tension
                                            has significant benefits
                                            If hyper­tension is detected early it is possi-     Self-monitoring of blood pressure is recom-
                                            ble to minimize the risk of heart attack, heart     mended for the management of hyper­tension
                                            failure, stroke and kidney failure. All adults      in patients where measurement devices are
                                            should check their blood pressure and know          affordable. As with other noncommunicable
                                            their blood pressure levels. Digital blood pres-    diseases, self-care can facilitate early detection
                                            sure measurement machines enable this to be         of hyper­tension, adherence to medication and
                                            done outside clinic settings. If hyper­   tension   healthy behaviours, better control and aware-
                                            is detected people should seek the advice of a      ness of the importance of seeking medical
                                            health worker. For some people, lifestyle chang-    advice when necessary. Self-care is important
                                            es are not sufficient for controlling blood pres-   for all, but it is particularly so for people who
                                            sure and prescription medication is needed.         have limited access to health services due to
                                                                                                geographic, physical or economic reasons.
                                            Blood pressure drugs work in several ways,
                                            such as removing excess salt and fluid from
                                            the body, slowing the heartbeat or relaxing and
                                            widening the blood vessels.

A global brief on hypertension | Hypertension  : the basic facts | II
                                                                                                                                             21
SECTION 3

     How public health
     stakeholders
     can tackle
     hyper­tension

22               III | How public health stakeholders can tackle hypertension | A global brief on hypertension
The prevention and control of hyper­tension requires
                                           political will on the part of governments and policy-
                                           makers. Health workers, the academic research community,
                                           civil society, the private sector and families and individuals
                                           all have a role to play. Only this concerted effort can
                                           harness the testing technology and treatments available
                                           to prevent and control hyper­tension and thereby delay or
                                           prevent its life-threatening complications.

01                               GOVERNMENTS
                                 and policy-makers
                                           Public health policy must address hyper­             services. Preventing complications of hyper­
                                           tension because it is a major cause of disease       tension is a critical element of containing
                                           burden. Interventions must be affordable, sus-       health-care costs. All countries can do more
                                           tainable and effective. As such, vertical pro-       to improve health outcomes of patients with
                                           grammes that focus solely on hyper­tension are       hyper­tension by strengthening prevention,
                                           not recommended. Programmes that address             increasing coverage of health services, and by
                                           total cardiovascular risk need to be an integral     reducing the suffering associated with high
                                           part of the national strategy for prevention and     levels of out-of-­pocket payment for health ser-
                                           control of noncommunicable diseases.                 vices (16-18).
                                           Health systems that have proven to be most           Hyper­  tension can only be effectively
                                           effective in improving health and equity or-         ­addressed in the context of systems strength-
                                           ganize their services around the principle            ening across all components of the health
                                           of ­universal health coverage. They promote           system : governance, financing, information,
                                           actions at the primary care level that target         human ­resources, service delivery and access
                                           the entire spectrum of social determinants of         to inexpensive good quality generic medicines
                                           health ; they balance prevention and health           and basic technologies. Governments must
                                           promotion with curative interventions ; and           ensure that all people have equitable access
                                           they emphasize the first level of care with ap-       to the preventive, curative and rehabilitative
                                           propriate coordination mechanisms.                    health services they need to prevent them de-
                                                                                                 veloping hyper­tension and its complications.
                                           Even in countries where health services are
                                                                                                 (17, 18).
                                           accessible and affordable, governments are
                                           ­
                                           finding it increasingly difficult to respond to
                                           the ever-growing health needs of their pop-
                                           ulations and the increasing costs of health

A global brief on hypertension | How public health stakeholders can tackle hypertension | III
                                                                                                                                           23
There are six important components of any country
        initiative to address hyper­tension
        1 |an integrated primary care programme                4|reduction of risk factors in the population
        2|the cost of implementing the programme               5|workplace-based wellness programmes
        3|basic diagnostics and medicines                      6|monitoring of progress.

     1 | The features of an integrated primary care programme
     Integrated programmes must be established                 WHO tools such as the WHO/Internation-
     at the primary care level for control of hyper­           al Society of Hyper­    tension (ISH) risk pre-
     tension. In most countries this is the weakest            diction charts (Fig. 10) (18) are designed to
     level of the health system. Very effective treat-         aid risk assessment. WHO/ISH charts are
     ment is available to control hyper­tension to             available for all World Health Organization
     prevent complications. Treatment should be                ­subregions. Evidence-based guidance is also
     targeted particularly at people at m­ edium or             available on management of patients with
     high risk of developing heart attack, stroke or            hyper­tension through integrated programmes
     kidney damage. For this to happen, patients                even in resource-constrained settings (19-22).
     presenting with hyper­tension should have a                WHO tools also provide evidence-based guid-
     cardiovascular risk assessment, including tests            ance on the appropriate use of medicines, so that
     for diabetes mellitus and other risk factors.              unnecessary costs related to drug therapy can be
     Hyper­tension and diabetes are closely linked,             avoided to ensure sustainability of programmes.
     and one cannot be properly managed without                 At least 30 low- and middle-income countries are
     attention to the other. The objective of an inte-          now using these tools to address hyper­tension in
     grated programme is to reduce total cardiovas-             an affordable and sustainable manner.
     cular risk to prevent heart attack, stroke, kid-
                                                               Although cost-effective interventions are
     ney failure and other complications of diabetes
                                                               available for addressing hyper­tension, there
     and hyper­tension. Adopting this comprehen-
                                                               are major gaps in application, particularly
     sive approach ensures that drug treatment is
                                                               in resource-constrained settings. It is essential
     provided to those at medium and high risk. It
                                                               to quickly identify ways to address these gaps
     also prevents unnecessary drug treatment of
                                                               including through operational research ; the
     people with borderline hyper­tension and low
                                                               enormous benefits of blood pressure control
     cardiovascular risk. Inappropriate drug treat-
                                                               for public health make a compelling case for
     ment exposes people to unwarranted harmful
                                                               action. (23).
     effects and increases the cost of health care ;
     both need to be avoided. Further, there are
     inexpensive, very effective medicines avail-
     able for control of hyper­tension which have a
     very good safety margin. They should be used
     whenever possible. WHO protocols are avail-
     able to provide the required guidance.

24                                        III | How public health stakeholders can tackle hypertension | A global brief on hypertension
Figure 10
   world health organization and international
                                                                                                                                          Source :
   society of hyper­tension risk prediction chart
   10-year risk of a fatal or non-fatal cardiovascular event by gender, age, smoking
                                                                                                          Prevention of cardiovascular disease :
   status, systolic blood pressure, blood cholesterol, and presence or absence                      Guidelines for assessment and management
   of diabetes. Different charts are available for all World Health Organization                                         of cardiovascular risk.
   subregions.                                                                                     Geneva, World Health Organization, 2012

 Risk Level
2 | The cost of implementing an integrated primary care
                                       programme
                                       The cumulative cost of implementing an in-                              ­ iagnostics and medicines. The cumulative cost
                                                                                                               d
                                       tegrated primary care programme to prevent                              of scaling up very cost-effective interventions
                                       heart attack, stroke and kidney failure, using                          that address cardiovascular disease and cervical
                                       blood pressure as an entry point, is shown in                           cancer in all low- and middle-income countries
                                       Fig. 11. Estimated costs cover primary care                             is estimated to be US$ 9.4 billion a year (21).
                                       outpatient visits for consultation, counselling,

                        Figure 11
      TOTal estimated
      cost of scaling
         up individual-
        based best buy
    intervention for
   noncommunicable                                           14
               diseases
       in all low- and                                       12
       middle-income
             countries
                                                             10

                            Source :
       Scaling up action against                              8
                                        Cost (US$ billion)

     noncommunicable diseases :
         how much will it cost ?                              6
        Geneva, World Health
            Organization, 2011
                                                              4

  Noncommunicable disease                                     2
    programme managment
Prevention of cervical cancer                                 0
 via screening and lesion removal
                                                                  2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
            Aspirin for people
       with an acute heart attack

           Multi-drug therapy
               for individuals
> 30% Cardiovascular disease risk

 Screening for cardiovascular
disease risk (persons > 40 years)

    A WHO costing tool to estimate the cost of establishing such a
    programme in any country (21) takes into account :
    • the need to gradually increase coverage of the whole                                • the availability and appropriate use of essential medi-
    population in an affordable manner to advance the uni-                                cines to prevent complications in people with moderate
    versal health coverage agenda ;                                                       to high cardiovascular risk ;
    • availability of basic technologies to manage people                                 • the links between different levels of the health system
    with hyper­tension ;                                                                  so that people can be managed appropriately based on
                                                                                          their level of risk.

26                                                                                        III | How public health stakeholders can tackle hypertension | A global brief on hypertension
3 | Basic diagnostics and medicines
                                           The basic diagnostic technologies required                    The cost of implementing such a programme is
                                           for addressing hyper­  tension include accu-                  low, at less than US$ 1 per head in low-­income
                                           rate blood pressure measurement devices,                      countries, less than US$ 1.50 per head in lower
                                           weighing scales, urine albumin strips, fasting                middle-income countries and US$ 2.50 in up-
                                           blood sugar tests and blood cholesterol tests.                per middle-income countries. Expressed as a
                                                                                                         proportion of current health spending, the cost
                                           Not all patients diagnosed with hyper­tension
                                                                                                         of implementing such a package amounts to
                                           require medication, but those at medium to
                                                                                                         4% in low-income countries, 2% in lower mid-
                                           high risk will need one or more of eight essen-
                                                                                                         dle-income countries and less than 1% in up-
                                           tial medicines to lower their cardio­vascular risk
                                                                                                         per middle-income countries (22).
                                           (a thiazide diuretic, an angiotensin converting
                                           enzyme inhibitor, a long-acting ­calcium chan-
                                           nel blocker, a beta blocker, metformin, insulin,
                                           a statin and aspirin).

                                           4 | Reduction of risk factors in the population
                                           The likelihood of cardiovascular disease in-                  volve general changes in behaviour. In the pop-
                                           creases continuously as the level of a risk fac-              ulation-based approach, interventions target
                                           tor such as blood pressure increases, without                 the ­­
                                                                                                              population, community, worksites and
                                           any natural threshold limit. Most cardiovascu-                schools, aiming at modifying social and envi-
                                           lar disease in the population occurs in people                ronmental determinants.
                                           with an average risk level, because they consti-
                                                                                                         Therefore, in addition to strengthening health
                                           tute the largest proportion of the population.
                                                                                                         systems, a cost-effective programme must in-
                                           Although a very high risk factor level in­creases
                                                                                                         clude population-wide approaches to shift the
                                           the chances of developing cardiovascular dis-
                                                                                                         blood pressure distribution of the whole pop-
                                           ease in an individual, the number of cases from
                                                                                                         ulation to a healthy pattern. Population-wide
                                           this risk group is relatively low because of the
                                                                                                         approaches to reduce high blood pressure are
                                           relatively low proportion of people in this
                                                                                                         similar to those that address other major non-
                                           population segment. The population-based
                                                                                                         communicable diseases. They require public
                                           approach is thus based on the observation that
                                                                                                         policies to reduce the exposure of the whole
                                           effective reduction of cardiovascular disease
                                                                                                         population to risk factors such as an unhealthy
                                           rates in the population usually calls for com-
                                                                                                         diet, physical inactivity, harmful use of alcohol
                                           munity-wide changes in unhealthy behav-
                                                                                                         and tobacco use (24-27) with a special focus on
                                           iors or reduction in mean risk factor levels.
                                                                                                         children, adolescents and youth.
                                           Hence, these interventions predominantly in-

                                             table 02 The following evidence-based policy interventions are very cost effective

                                                                                • Excise tax increases
                                                                                • Smoke-free indoor workplaces and public places
                                               Tobacco use                      • Health information and warnings about tobacco
                                                                                • Bans on advertising and promotion

                                                                                • Excise tax increases on alcoholic beverages
                                               Harmful
                                                                                • Comprehensive restrictions and bans on alcohol marketing
                                               alcohol use                      • Restrictions on the availability of retailed alcohol

                                               Unhealthy                        • Salt reduction through mass-media campaigns and reduced salt con-
                                               diet and                           tent in processed foods
                                               physical                         • Replacement of trans-fats with polyunsaturated fats
                                               inactivity                       • Public awareness programme about diet and physical activity

A global brief on hypertension | How public health stakeholders can tackle hypertension | III
                                                                                                                                                     27
SALT reduction
     Dietary salt intake is a contributing factor for hyper­tension.
     In most countries average per-person salt                Reducing population salt intake requires
     intake is too high and is between 9 grams (g)            ­action at all levels, including the government,
     and 12 g/day (28). Scientific studies have                the food industry, nongovernmental organi-
     consistently demonstrated that a modest re-               zations, health professionals and the pub-
     duction in salt intake lowers blood pressure              lic. A modest reduction in salt intake can be
     in people with hyper­tension and people with              achieved by voluntary reduction or by regu-
     normal blood pressure, in all age groups, and             lating the salt content of prepackaged foods
     in all ethnic groups, although there are vari-            and condiments. The food industry can make
     ations in the magnitude of reduction. Several             a major contribution to population health if
     studies have shown that a reduction in salt               a gradual and sustained decrease is achieved
     intake is one of the most cost-effective inter-           in the amount of salt that is added to pre-
     ventions to reduce heart disease and stroke               packaged foods. In addition, sustained mass-
     worldwide at the population level.                        media campaigns are required to encourage
                                                               reduction in salt consumption in households
     WHO recommends that adults should con-
                                                               and communities.
     sume less than 2000 milligrams of sodium, or
     5 g of salt per day (27, 29). Sodium content is          Several countries have successfully carried
     high in processed foods, such as bread (ap-              out salt reduction programmes as a result
     proximately 250 mg/100 g), processed meats               of which salt intake has fallen. For example,
     like bacon (approximately 1500 mg/100 g),                Finland initiated a systematic approach to
     snack foods such as pretzels, cheese puffs and           reduce salt intake in the late 1970s through
     popcorn (approximately 1500 mg/100 g), as                mass-media campaigns, cooperation with the
     well as in condiments such as soy sauce (ap-             food industry, and implementation of salt la-
     proximately 7000 mg/100 g), and bouillon or              beling legislation. The reduction in salt intake
     stock cubes (approximately 20 000 mg/100 g).             was accompanied by a decline in both systolic
                                                              and diastolic blood pressure of 10 mm Hg or
     Potassium-rich food helps to reduce blood
                                                              more. A reduction in salt intake contributed to
     pressure (30). WHO recommends that adults
                                                              the reduction of mortality from heart disease
     should consume at least 3,510 mg of potassium
                                                              and stroke in Finland during this period. The
     /day. Potassium-rich foods include : beans and
                                                              United Kingdom of Great Britain and North-
     peas (approximately 1,300 mg of potassium
                                                              ern Ireland, the United States of America and
     per 100 g), nuts (approximately 600 mg/100 g),
                                                              several other high-income countries have also
     vegetables such as spinach, cabbage and par­
                                                              successfully developed programmes of volun-
     sley (approximately 550 mg/100 g) and fruit
                                                              tary salt reduction in collaboration with the
     such as bananas, papayas and dates (approxi-
                                                              food industry. More recently, several develop-
     mately 300 mg/100 g). Processing reduces the
                                                              ing countries have also launched national salt
     amount of potassium in many food products.
                                                              reduction initiatives.

28                                       III | How public health stakeholders can tackle hypertension | A global brief on hypertension
5 | Workplace wellness programmes
                                                     and high blood pressure control
                                           WHO considers workplace health pro-                  sures, including, where appropriate, through
                                           grammes to be one of the most cost-effective         good corporate practices, workplace wellness
                                           ways to prevent and control noncommunica-            programmes and health insurance plans.”
                                           ble diseases including hyper­tension (31).
                                                                                                Workplace wellness programmes should focus
                                           The United Nations high-level meeting on             on promoting worker health through the re-
                                           noncommunicable disease prevention and               duction of individual risk-related behaviours,
                                           control in 2011 called on the private sector to      e.g. tobacco use, unhealthy diet, harmful use
                                           “promote and create an enabling environment          of alcohol, physical inactivity and other health
                                           for healthy behaviours among workers, includ-        risk behaviours. They have the potential to
                                           ing by establishing tobacco-free workplaces,         reach a significant proportion of employed
                                           and safe and healthy working environments            adults for early detection of hyper­tension and
                                           through occupational safety and health mea-          other illnesses.

                                           6 | Monitoring of progress
                                           Please see section 4 : Monitoring the impact of action to tackle hypertension (p.34).

02                               Health
                                 workers
                                           Skilled and trained health workers at all            physician health workers can play a very im-
                                           levels of care are essential for the success of      portant role in detection and management of
                                           hyper­tension control programmes. Health             hyper­tension. WHO has developed guidelines
                                           workers can raise the awareness of hyper­            and several tools to assist health workers in
                                           tension in different population groups.              managing hyper­tension cost effectively in pri-
                                           Activities can range from blood pressure             mary care. More information on how health
                                           ­measurement campaigns to health education           workers should manage people with high
                                            programmes in the workplace to information          blood pressure is available online, including
                                            dialogue with policy makers on how living           how to measure blood pressure, which blood
                                            conditions and unhealthy behavior influence         pressure devices to use, how to counsel on life-
                                            blood pressure levels.                              style change and when to prescribe medicines
                                                                                                (14-16, 19-21).
                                           Training of health workers should be institu-
                                           tionalized within medical, nursing and allied        http ://www.who.int/nmh/publications/phc2012/en/index.html)
                                           health worker curricula. The major­ity of cas-
                                           es of hyper­tension can be managed effective-
                                           ly at the primary health care level. Primary
                                           health-care physicians as well as trained non-­

A global brief on hypertension | How public health stakeholders can tackle hypertension | III
                                                                                                                                                    29
03   CIVIL
     society
       Civil society institutions, in particular non-             Civil society action is particularly important
       governmental organizations (NGOs), aca-                    in addressing the common risk factors of to-
       demia and professional associations, have                  bacco use, unhealthy diet, physical inactivity
       a major part to play in addressing hyper­                  and the harmful use of alcohol where complex
       tension and in the overall prevention and                  commercial, trade, political and social factors
       control of noncommunicable diseases at both                are at play. Partnerships between NGOs and
       country and global levels.                                 academia can bring together the expertise and
                                                                  resources needed to build both workforce ca-
       Civil society institutions have several roles
                                                                  pacity and the skills of individuals, families
       that they are uniquely placed to fulfil. They
                                                                  and communities. The International Society of
       help strengthen capacity to address prevention
                                                                  Hyper­ tension, World Hyper­  tension League,
       of noncommunicable diseases at the national
                                                                  World Heart Federation and the World Stroke
       level. They are well-placed to garner political
                                                                  Association have a long history of collabora-
       support and mobilize society for wide support
                                                                  tion with WHO and working specifically in
       of activities to address hyper­tension and other
                                                                  the area of hyper­tension and cardiovascular
       noncommunicable diseases. In some countries,
                                                                  disease (32-35).
       civil society institutions are significant provid-
       ers of prevention and health-care services and
       often fill gaps in services and training provid-
       ed to the public and private sectors.

04   PRIVATE
     sector
       The private sector - excluding the tobacco in-             the collaboration of the private sector to put in
       dustry - can make a significant contribution               place the means necessary to reduce the impact
       to hyper­tension control in several ways.                  of cross-border marketing of foods high in satu-
                                                                  rated fats, trans-fatty acids, sugar, or salt.
       In addition to contributing to worksite well-
       ness programmes, it can actively participate in            In addition, the private sector has potential to
       the implementation of the set of recommenda-               contribute to prevention and control of hyper­
       tions on the marketing of foods and non-alcohol-           tension and other noncommunicable diseases
       ic beverages to children which was endorsed                through the development of cutting-edge health
       by the Sixty-third World Health Assembly                   technologies and applications, and manufactur-
       in May 2010 (36). Evidence shows that expo-                ing affordable health commodities.
       sure to advertising influences children’s food
                                                                  Other ways in which the private sector can con-
       preferences, purchase requests and consump-
                                                                  tribute to prevention and control of hyper­tension
       tion patterns. Advertising and other forms of
                                                                  are outlined in the draft Global Noncommunica-
       food marketing to children are widespread
                                                                  ble Diseases Action Plan 2013-2020 (9).
       across the world. Most of this marketing is for
       foods with a high content of salt, fat and sugar.
       At country level the recommendations require

30                                           III | How public health stakeholders can tackle hypertension | A global brief on hypertension
05                               FAMILIES
                                 and individuals
                                                While some people develop hyper­tension as they get older, this is
                                                not a sign of healthy ageing. All adults should know their blood
                                                pressure level and should also find out if a close relative had or
                                                has hyper­tension as this could place them at increased risk.

                                                The odds of developing high blood pres-         Individuals who already have hyper­
                                                sure and its adverse consequences can be        tension can actively participate in manag-
                                                minimized by :                                  ing their condition by :
                                                | Healthy diet                                  • adopting the healthy behaviours listed
                                                                                                  above
                                                • promoting a healthy lifestyle with
                                                  emphasis on proper nutrition for infants      • monitoring blood pressure at home if
                                                  and young people                                feasible
                                                • reducing salt intake to less than 5 g of      • checking blood sugar, blood cholesterol
                                                  salt per day                                    and urine albumin
                                                • eating five servings of fruit and             • knowing how to assess cardiovascular
                                                  vegetables a day                                risk using a risk assessment tool
                                                • reducing saturated and total fat intake.      • following medical advice
                                                | Alcohol                                       • regularly taking any prescribed
                                                                                                  medications for lowering blood
                                                • avoiding harmful use of alcohol.
                                                                                                  pressure.
                                                | Physical activity
                                                • regular physical activity, and promotion
                                                  of physical activity for children and
                                                  young people. WHO recommends
                                                  physical activity for at least 30 minutes a
                                                  day five times a week.
                                                • maintaining a normal body weight.
                                                | Tobacco
                                                • stopping tobacco use and exposure to
                                                  tobacco products
                                                | Stress
                                                • proper management of stress

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