HALLOWEEN 2020 TOOLKIT - #HALLOWEENISHAPPENING - THE NATIONAL CONFECTIONERS ...
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Halloween 2020 Toolkit #HalloweenIsHappening
Halloween
2020 Toolkit
Halloween Is Happening!
Here is some good news for your stores, your communities and your shoppers: In a year unlike one that any of us can
remember, people across America have said they will find ways to celebrate Halloween that are creative, fun and, most
importantly, safe! Whether this year means more time at home, or just more time celebrating the season throughout the
months of September and October, the resources enclosed here have you and your shoppers covered with inspiration for a
creative and safe Halloween.
The National Confectioners Association (NCA), the Washington, D.C.- based trade association that represents the
confectionery industry, stands ready to help you and your shoppers make Halloween 2020 a memorable, safe and fun one
for consumers everywhere. In fact, recent polling shows that 80% of people believe that they will find creative and safe
ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. In addition, 74% of
young parents say that celebrating Halloween in 2020 is more important than ever. That’s good news for us, and for you.
NCA has worked with leaders in the public health community, seeking their advice and counsel on how to best support
beloved Halloween traditions for both children and adults. We are excited to present to you here information that you can
adapt as needed to work best in your stores and various communities. Be assured that this approach is based in
consumer research and is widely supported within the nutrition professional community. It represents solid thinking on
ways of promoting and celebrating the Halloween season safely and creatively this year.
Enclosed, please find:
• Halloween 2020 Safe Store Events – Inspiration for promoting and celebrating the Halloween season in your stores
• Q&A: How to Talk to Shoppers About Candy This Halloween – Q&A on how to answer questions from shoppers
• Twenty Tweets for Halloween 2020 – Halloween fun facts, designed in short form for Twitter
• Sample Blog Post or Website Content – A post you can adapt for your social media accounts or website
• Ten Tricks for Treating at Halloween – Ideas and safety reminders for shoppers
• How To Treat Right At Halloween – Perfect for social media and blog posts
• What To Do with Extra Halloween Candy? – Shopper handout with recipes and other ideas
• Halloween History and Fun Facts – Background information to share with your shoppers
• A Halloween Candy Quiz – Offer this quiz to your shoppers, in-store or through social media
• NCA / Halloween Central Resource Information – Where to go for additional information on candy at Halloween, and
throughout the year
We encourage you to make use of these materials during the 2020 Halloween season, which is well underway. We also
hope that you will share these items as appropriate with your corporate leadership, and with the merchandising teams and
other retail team leaders at your stores. Your public relations and communications colleagues, as well as corporate
dietitians, may also find this information helpful. On behalf of all of us in the confectionery industry, we wish you a
creative, fun, safe and happy Halloween.
DON'T FORGET: More resources are available at CandyUSA.com/H20!
#HalloweenIsHappening
Halloween
2020 Toolkit
Halloween 2020 Safe Store Events
Halloween 2020 may look a little different in some places this year, but it can still be a fun and memorable
occasion in your community. Consider the role that your stores can play in helping families, particularly those
with young children, celebrate their favorite Halloween traditions in a safe manner.
For the latest information on safety guidelines regarding COVID-19, refer to public health authorities in each
community or region that you represent. Updates and changes in guidelines frequently come as new local
data emerges. Make plans and publicize them accordingly, but know that the ability to be flexible will be key.
With schools, libraries and recreation centers in many parts of the country closed, families may be looking
for safe gathering spots to celebrate Halloween. Consider what role your store may play in this as a
service to affected communities. Is there outdoor space in your parking lot or immediately outside of
the store that could be roped off for a short socially-distanced Halloween gathering? Depending on local
recommendations, indoor space may be considered if there is room enough for social distancing.
This is a great year for a social media outreach to encourage virtual celebrations of Halloween. Use your
store’s Facebook, Twitter or Instagram accounts to hold a costume contest. Or, have kids take and submit
pictures of their favorite Halloween candy that their parents will be buying at your store.
Surprise your shoppers during Halloween week with small, individually wrapped pieces of candy. Drop them
into plastic shopping bags, include them as a bonus with curbside grocery pickup orders or have shoppers
select them at checkout registers to minimize contact.
Host a week-long Halloween Candy Quiz contest for in-store shoppers, online through social media or both.
See how much your shoppers know about their favorite Halloween treats! Use the suggested questions
included in this kit or contact local candy manufacturers near you to supply materials.
Your shoppers may be interested in new and creative ways to use and have fun with Halloween candy.
Check out ideas included in this kit, as well as recipe sites like AllRecipes.com, Delish.com and
TasteOfHome.com for dessert recipes that feature candy as an ingredient. Pinterest has numerous craft
ideas using all kinds of candy that are fun for kids of all ages. And AlwaysATreat.com/HalloweenCentral is
also a great resource for inspiration and creativity.
#HalloweenIsHappeningHalloween
2020 Toolkit
Q&A: How to Talk to Shoppers About Candy This Halloween (page 1)
With the Halloween season upon us, there is no doubt that people have questions about what to expect. There will be
regional differences across the country in terms of how people choose to celebrate the Halloween season during the
month of October, but one thing is for sure – Halloween Is Happening.
Whether this year’s festivities mean more time at home or just more time celebrating the season throughout the month
of October, here are some guidelines for talking to your shoppers about candy, promoting balance and safely celebrating
Halloween this year.
Is it safe for kids to go trick-or-treating this year?
The answer depends on where you live and the guidance given by your local public health authorities. In some
communities, the answer to this will be no. In other places, it may be safer, but with precautions in place.
If kids are trick-or-treating, here are some points for parents to keep in mind:
• Try not to sample treats before you get home. According to the CDC, it’s always important to wash your hands
with soap and water for at least 20 seconds before eating, but the use of disinfectants on food packaging
is not recommended by the CDC. Importantly, handling food or consuming food does not spread COVID-19.
SOURCE: https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/food-and-COVID-19.html
• Respect that, even if safe for kids, many older neighbors may be apprehensive of the close contact. Stay socially
distanced from them by keeping kids six feet away and giving a wave from the yard.
• If kids are trick-or-treating, make masks part of their costumes. Mouths and noses should always be covered. We’ve
all read or seen in the news that wearing a mask can help to slow the spread of the virus. Parents should follow the
advice and guidance from the CDC and their local officials to make sure that they and their families are safe. This
year, Halloween will look a little different for many people, but we’re all in this together and we can still make it a
safe and fun season.
• Outdoors is always the safest, whether that means participating in a trunk-or-treat, celebrating at a local store or
parking lot or trick-or-treating from house to house rather than indoors.
Halloween is so fun – but this year, we are not going to allow our kids to go trick-or-treating. Do you have
ideas for how to celebrate Halloween at home?
There are plenty of ways to celebrate the Halloween season, even if you’re celebrating at home. Pick up your supplies here
at our store so that you can be ready to host a Zoom costume party, set up trick-or-treating in your home or backyard,
make some of your favorite Halloween baked goods or curl up with your favorite treats and watch a scary movie. And you
can find more inspiration at AlwaysATreat.com/HalloweenCentral.
#HalloweenIsHappeningHalloween
2020 Toolkit
Q&A: How to Talk to Shoppers About Candy This Halloween (page 2)
My kids love Halloween and candy, and they usually come home with enough to last for months! What can we
do with candy we won’t eat, so that we’re not wasteful?
Lots of things – Halloween candy is the gift that keeps giving! Collecting a bag of treats is the name of the game on
Halloween, but it is a good idea to strategize ahead of time on what to do with the excess. Here are some ideas:
• Decide ahead of time how many pieces of candy your kids can keep for their own enjoyment. Most wrapped candies
will stay fresh for six to nine months, which may be longer than you want to keep Halloween candy around. So
base this decision on the age of your kids (the younger the children, the fewer the pieces) and your own parenting
philosophy about enjoying the candy treats that will be a part of the upcoming holiday season. You can also visit
AlwaysATreat.com/HalloweenCentral for candy storage tips.
• Have your kids count out the pieces they want to keep. For many kids, the counting, sorting and swapping in the
days following Halloween is as much fun as the collecting!
• Work with other families in the neighborhood to pool excess treats, using one house as a collection point. Start by
making giveaway bags for essential workers who visit your street like postal workers, newspaper distributors and
other delivery people or trash and sanitation workers.
• If you still have candy left over, consider a donation to health care workers at a nearby hospital or clinic.
What’s the best way to teach kids about mindful candy consumption at a time like Halloween that is all about
candy?
With so much in sight, it’s easy to go overboard on Halloween night. Unless there are specific health concerns that limit
consumption, many parents feel like this is OK for one night. Just be sure to have them wash their hands before eating
and brush their teeth well afterward!
But overindulging in candy, or anything for that matter, is not a good plan beyond very special occasions. This is where
the pre-celebration planning and communication comes in. When you talk to your kids about candy, emphasize words
like “treat.” Small wrapped candies are perfect for this; if you’re allowing two treats a day, for example, have kids pick out
one for after lunch and one for after dinner. The rest of the day, candy should be put away in the kitchen so that it is not
a distraction. Older kids may enjoy making a candy sorting chart to log and keep track of which treats they choose to eat
every day.
#HalloweenIsHappeningHalloween
2020 Toolkit
Q&A: How to Talk to Shoppers About Candy This Halloween (page 3)
What tips do you have for shopping for Halloween candy at your store?
It’s fun to shop for Halloween candy! Take your time checking out the candy aisle or special displays around the store to
see the new products and great Halloween packaging.
Because there may be less emphasis this year on Halloween night trick-or-treating – and more on celebrating Halloween
at smaller occasions throughout the month of October – be sure to make your candy selection early. Keep small pieces
of candy on hand for costume Zoom parties, decorating days and other fun Halloween events that may pop up before
October 31.
How much to buy? It may be harder to judge this year because trick-or-treating in many places is uncertain. But keep in
mind ideas for using and gifting unused Halloween candy; it shouldn’t go to waste!
How do I safely pass out candy in my neighborhood?
One idea is to put out prepackaged treats for a grab-and-go trick-or-treat that promotes social distancing – and maybe
there’s an opportunity to set up a table to make sure you are staying six feet apart. For more ideas and inspiration to help
people think creatively about trick-or-treating and celebrating the Halloween season during the entire month of October,
visit AlwaysATreat.com/HalloweenCentral.
How do I communicate my safety preferences to my neighbors and friends?
This could be as easy as discussing how you would like to celebrate with your family and friends to ensure you and your
family feel comfortable and safe. This year, Halloween will look a little different for many of us, so let’s over-communicate
to make sure that we all stay safe – and still have fun!
How can my child who has a severe food allergy still enjoy Halloween candy?
Rule number one: Allergies or not, kids should never be allowed to eat Halloween candy obtained through trick-or-treating
until it’s been looked over by an adult. Teach this rule to your youngest ghosts and goblins, so that they will not be tempted
to try an unfamiliar piece of candy that may cause an allergic reaction.
As kids with food allergies get a little older, they can begin to understand any limitations in types of candy that they can
safely enjoy. By age four or five, children can be made aware that they have an allergy to nuts, chocolate, peanut butter
or some other ingredient that may need to be removed from their Halloween bag. Handle this matter-of-factly; it’s not an
issue that they can’t eat this one type of candy, but that they can enjoy others.
#HalloweenIsHappeningHalloween
2020 Toolkit
Twenty Tweets for Halloween 2020
74% of millennial moms and young parents say that Halloween is more important than ever this year. And let’s be honest
– people across the country are looking for ways to add some normalcy and joy to what has been a very serious and
uncertain time.
Why not look to the month of October to lighten our mood and bring a little fun to the fall? There will be regional
differences across the country in terms of how people choose to celebrate the Halloween season during the month of
October, but one thing is for sure – Halloween Is Happening!
See the below sample social media posts to help you with digital outreach to shoppers:
1. #Halloween 2020 is happening! If you’re trick-or-treating, wear a mask and wash your hands before enjoying candy
treats. #HalloweenIsHappening
2. Young kids will love trick-or-treating at home this year. Put favorite candies in different rooms & help them find it,
scavenger hunt style! #HalloweenIsHappening
3. Celebrate #Halloween 2020 all month! Make a countdown calendar & enjoy 1 small piece of candy every day
before Oct 31. #HalloweenIsHappening
4. Celebrating #Halloween 2020 at home? Break out the costumes & get kids together virtually. Don’t forget the
treats! #HalloweenIsHappening
5. Make a plan to enjoy #Halloween candy. How many pieces will you collect? How many will be donated? How many
will you enjoy each day? #HalloweenIsHappening
6. Having kids shop for candy w/ you teaches moderation in consumption. Let them pick out and buy their favorites &
portion to enjoy every once in a while. #HalloweenTreats #HalloweenIsHappening
7. Trick-or-treating? Give kids a good dinner before they go out for energy to make the rounds and to teach balance &
moderation in eating. #HalloweenTreats #HalloweenIsHappening
8. For added nutrition, use favorite small candies to make trail mix. Combine with raisins, whole grain cereal and nuts
for balance! #HalloweenTreats #HalloweenIsHappening
9. Most people in the US enjoy candy 2-3 times a week, averaging just 40 calories and 1 teaspoon of sugar a day –
and that includes #Halloween. #HalloweenTreats #HalloweenIsHappening
10. 74% of young parents believe that it’s more important than ever to celebrate #Halloween 2020!
#HalloweenIsHappeningHalloween
2020 Toolkit
Twenty Tweets for Halloween 2020 (cont.)
11. 70% of moms will celebrate Halloween with kids. #HalloweenIsHappening
12. Has your neighborhood tried trunk-or-treating? Line up cars, open trunks and fill with candy for a more socially-
distanced #Halloween! #HalloweenIsHappening #HalloweenTreats
13. #Halloween 2020 is made for social media. Post pictures of your kids in costumes, your jack-o-lantern &
decorations and of course the candy! #HalloweenIsHappening
14. 80% of Americans can’t imagine #Halloween without trick-or-treating, chocolate & candy! It may be different this
year, but it’s happening. #HalloweenIsHappening
15. Lots of leftover #Halloween candy? Many organizations would love a donation. Great way to support hospital
workers & first responders. #HalloweenTreats #HalloweenIsHappening
16. Reverse trick-or-treat this year! Drop off candy on your neighbors’ doorsteps with a socially-distanced greeting from
the porch or yard. #HalloweenIsHappening
17. Prefer no direct contact with trick-or-treaters? Tie or clip candy pieces to bushes, turn on the porch light & enjoy
visitors from inside. #HalloweenIsHappening
18. Host a socially distanced costume parade for neighborhood kids! Focus on the costumes and enjoy candy at home
later. #HalloweenTreats #HalloweenIsHappening
19. Small candy treats are a good way to teach kids about moderate consumption. Limit total number to be eaten each
day or by the week. #HalloweenTreats #HalloweenIsHappening
20. Look online for dessert recipes made from extra Halloween candy. Try candy bar pie, cookies or brownies or make
an ice cream topper. #HalloweenIsHappening #HalloweenTreats
Bonus Tweet
National Confectioners Association @CandyUSA
#Halloween can be celebrated all of October. Have kids show off costumes and candy before the 31st to
keep away from crowds that night. #HalloweenIsHappening
#HalloweenIsHappeningHalloween
2020 Toolkit
Sample Blog Post or Website Content
Are you ready for Halloween? It may look a little different in our community than in years past, but it’s still one
of our favorite times of the year, and we’re ready to celebrate! In fact, 74% of young parents polled nationally
said that Halloween is more important than ever this year to their families as a way to regain some level of
normalcy.
Here at (STORE
STORE XXX),
XXX we’re ready to help you have a creative, fun and safe Halloween. Here are some of our
plans and ways that you can take part:
• (Personalize to include specific store activities)
With the Halloween season upon us, there is no doubt that some people will have questions about what to
expect. And, whether this year’s festivities mean more time at home or just more time celebrating the season
throughout the month of October, we at (STORE
STORE XXX)
XXX have you covered. You can also check out AlwaysATreat.
com/HalloweenCentral for inspiration for how to get creative and stay safe this Halloween.
And if you are escorting trick-or-treaters this year or hosting them at your house, remember:
• Always wash hands after sorting candy and before eating it!
• Minimize contact with little ones by leaving wrapped candy in bowls outside of the house.
• If ghosts and goblins are knocking on your door, wear your own mask, covering your nose and mouth
when opening the door to greet them.
• If joining in a Halloween parade or trick-or-treating around the neighborhood, remind kids to practice
social distancing by remaining 6 feet away from non-family members that they encounter.
#HalloweenIsHappeningten tricks for
treating at
halloween
There will be regional differences across the country in terms of how people choose to celebrate the Halloween season
throughout the month of October, but one thing is for sure – Halloween Is Happening. 63% of adults believe that people will
find creative, fun and safe ways to celebrate the Halloween season this year, and 74% of millennial moms and young parents
say that Halloween is more important than ever this year.
Follow Guidelines from Federal, State and Local Health Authorities Set a Routine
Staying safe should be a priority this Halloween. Follow the Research suggests that routines are beneficial to children. Involve
recommendations from health authorities, and if you decide to trick- them in the decision-making process by allowing them to decide when
or-treat, wear a mask, wash your hands frequently and do your best to they can have their favorite treats, while you guide them on the mindful
distance yourself from others. enjoyment of chocolate and candy.
Celebrate the Entire Halloween Season Create a Teachable Moment
If trick-or-treating is not advisable in your area or not the right choice Restriction may increase the desire for treats like chocolate and candy.
for your family, you can celebrate the Halloween season in other ways Instead, try teaching children about the role small amounts of treats can
outside of the evening of October 31. Throw a virtual costume party with play in a happy, balanced lifestyle while allowing them to enjoy a pre-
friends or watch a spooky movie in the days leading up to the big night determined number of treats per day.
instead!
Make a Plan for Enjoying Treats Savor the Flavor
Nearly 90 percent of parents report that they have a plan in place to help Talk to your children about slowing down and enjoying treats with
their children make informed choices when they enjoy treats. Begin the mindfulness. Minimize distractions while eating and bring their attention
conversation as soon as you start talking about Halloween – whether to the textures and flavors of their favorite treats.
you’re decorating the house or shopping for costumes.
Understand Candy Portions Remember to Brush
After you’ve enjoyed a few treats on Halloween, portion out treats for The best way to keep your teeth strong enough to enjoy treats is to brush
later by putting two or three pieces of candy into small bags. That way, frequently, floss regularly, use fluoride products as recommended by your
you’re ready to talk about balance with your children as you enjoy treats dentist and rinse with water or chew sugar-free gum after each meal or
over the following days and weeks. snack.
Eat Before You Treat Mix It Up
If you decide to go out trick-or-treating, enjoy a balanced dinner together. You can change the nutritional profile of your favorite treats by combining
It’s important to talk about balance not just around Halloween, but a smaller amount with whole grain cereals, dried fruit and/or nuts to
throughout the year. make a fun trail mix. It’s another great way to demonstrate balance!
Let’s be honest – we are all looking for ways to add some normalcy and joy to what has been a very serious and uncertain
time, and candy has been a special and fun part of the Halloween season since Americans first embraced the tradition of
trick-or-treating in the 1950s. If you keep these tricks in mind, it’s easy to stay safe this Halloween season and include a
moderate amount of treats in your Halloween celebration.
@CandyUSA
National Confectioners Association Get more tips at AlwaysATreat.com/HalloweenCentral
@CandyUSAHOW TO TREAT RIGHT AT
Halloween
1 Plan 2 3Treat
Make A Understand Eat Before You
Candy
Portions
63 percent of people Portion out two or If trick-or-treating
say they will find creative and three pieces of candy in is right for your family, have
safe ways to celebrate the small bags, each representing a balanced dinner
Halloween season. 100 calories or less. together before going out.
Embracing Balance
Most people in the U.S. enjoy chocolate
and candy 2-3 times per week,
averaging about 40 calories per
day and about one teaspoon of
added sugar per day.
Always A Treat
America’s chocolate and candy companies are committed to helping consumers manage their sugar
intake. We are empowering consumers to make informed choices and helping them satisfy their
emotional well-being needs… one treat at a time.
@CandyUSA
National Confectioners Association Get more tips at AlwaysATreat.com/HalloweenCentral
@CandyUSAHalloween
2020 Toolkit
What to Do With Extra Halloween Candy
Collecting and trading Halloween candy is only part of the fun – then you get to enjoy it for days and weeks to
come! But what if you and your children end up with more chocolate and candy than the family can enjoy? Here
are some ideas on what to do with the extra candy:
Donate It
Don’t let extra Halloween candy at your house go to waste when others would love to enjoy it!
Box or bag extra candy and take it to:
• Health care workers at a hospital or urgent care center
• First responders at a fire, police or EMS station
• Volunteers and participants at a nearby food bank or emergency shelter
• A nursing home or assisted living facility
• Essential workers at the post office or other municipal offices
Be sure to call ahead and make sure they can accept community donations and respect the rules in place at
each location.
Remember: Candy is sometimes a thank you, but it’s always a treat!
Bake With It
Many of your favorite candy treats can be enjoyed in a new way when baked or made into something else. Put
unwrapped hard flavored candies in a resealable bag and, using a meat hammer, break them into crumb size
pieces. Or, put them in a food processor or blender and chop them up. Use a sprinkling to top ice cream or
yogurt. For chocolate in particular, try baking it into cookies or brownies. Now that is a real treat!
Make Something New With It
Many Halloween candies make great craft projects for parents seeking activities for their children. Look to
upcoming holidays like Thanksgiving and the winter holidays for ways to turn some of these treats into table
decorations or design your own candy-themed gingerbread house. Websites like Pinterest have lots of ideas
for people of all ages and crafting experience.
#HalloweenIsHappeningHalloween
2020 Toolkit
Halloween History and Fun Facts
The origins of Halloween date back to pre-Christian times to Celtic groups in areas now known as Ireland,
Scotland and Wales. According to most scholars, a great fire festival called Samhein signaled the close of the
harvest and the initiation of the cold and dark season of winter.
A variety of folklore and customs became associated with the Samhein celebration. Folk custom claimed that
on this night, the doors between the world of the dead and the world of the living opened. All the spirits of the
people who died during the previous year were thought to be traveling from their resting place on earth to their
final resting place in the next world.
The Celts placed food and drink out to sustain the spirits, and people concealed their identity with disguises to
escape harm while they walked from house to house to enjoy food and drink. Does that sound a little like trick-
or-treating today?
Many people also carved turnips to represent faces, marking the origination of today’s jack-o-lanterns.
When Christianity took root in northern Europe, these folk customs were incorporated into a Christian
framework. The celebrations in Ireland, Scotland and Wales eventually became All Saints’ Day, a day to
commemorate all dead saints and martyrs. All Saints’ Day was sometimes known as All Hallows’ Day, and the
night before was called All Hallows’ Eve, or Hallowe’en, which we today call Halloween.
Settlers and immigrants from these regions brought their folk customs to America, where they took root and
evolved over the years. Halloween was originally celebrated in America as a harvest festival. Carved turnips
became carved pumpkins, which grew in abundance in America. Colorful costumes replaced disguises, and
trick-or-treating evolved from presenting food and drink to the wandering spirits. During early Halloween
festivities in the U.S., some Americans celebrated Halloween with corn-popping parties, taffy pulls and hayrides.
Trick-or-treating, a largely American custom, was popularized in the 1950s by the Baby Boomer generation
when they were children. This is when candy became the preferred, featured treat and became inexorably linked
to Halloween.
#HalloweenIsHappeningHalloween
2020 Toolkit
A Halloween Candy Quiz
Everyone loves chocolate and candy, but how much do people really know about their favorite treats? Here is a
fun quiz to use on social media or in your stores to help shoppers celebrate the 2020 Halloween season.
(And what’s an appreciated prize for quiz or contest winners? An awesome gift bag of chocolate and candy, of
course!)
Questions
1. Which of these U.S. holidays sees the highest in candy sales – Valentine’s Day, Easter, Halloween or
Christmas?
2. What did John Cadbury create?
3. Why does chocolate melt in your mouth?
4. When is National Candy Corn Day?
5. Where did PEZ candy get its name?
6. What was the first flavor of Lifesavers?
7. Which candy bar has the same name as our galaxy?
8. Which city has street lights shaped like Hershey’s kisses?
9. What is a Hershey’s kiss mixed with white chocolate called?
10. What does NECCO stand for?
11. What gives Pop Rocks their pop?
12. Jelly beans were first sent to soldiers in which war?
13. What is the order of colors on a piece of candy corn, from wide end to narrow end?
14. True or False: More than 400 million M&Ms are made every day.
15. What type of candy was named for a racehorse?
15. Lollipop
the candy that pop as the candies melt 12. The Civil War 13. Yellow, orange and then white at the tip 14. True!
Way 8. Hershey, PA 9. Hug 10. New England Confectionery Company 11. Carbon dioxide bubbles trapped in
first, middle and last letters in the German word for Peppermint, which is PfeffErimZ 6. Peppermint 7. Milky
F, which is right at body temperature 4. Friday, October 30 – the day before Halloween! 5. It comes from the
Answers: 1. Halloween 2. The first mass produced candy bar 3. The melting point of cocoa butter is 93-100
#HalloweenIsHappeningHalloween
2020 Toolkit
NCA / Halloween Central Resource Information
Across the country there will be regional differences in the ways people choose to celebrate the Halloween
season during the month of October, but one thing is for sure – Halloween Is Happening.
With the Halloween season around the corner, there is no doubt that people have questions about what to
expect. Whether this year’s festivities mean more time at home or just more time celebrating the season
throughout the month of October, AlwaysATreat.com/HalloweenCentral has your shoppers covered. The
website was designed with parents in mind – providing inspiration for a creative, fun and safe Halloween.
Join us here to find other information that may be helpful to your shoppers, and feel free to send customers
who need more ideas and tips to this website.
About the National Confectioners Association
The National Confectioners Association is the trade organization that promotes the unique role of chocolate,
candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats.
America’s chocolate and candy companies are committed to helping consumers manage their sugar intake.
The companies empower consumers to make informed choices and help them satisfy their emotional well-
being needs…one treat at a time.
In the next few years, people will see more chocolate and candy options in smaller pack sizes with clear calorie
labels right on the front of the pack. With a focus on those times throughout the year when chocolate and
candy play an important role, NCA provides tools and resources for consumers as they seek to manage their
sugar intake. AlwaysATreat.com is a website full of easy-to-use information about the unique role of chocolate
and candy play in a happy, balanced lifestyle.
While there is broad, directional alignment across the industry to provide smaller portion guidance options
for consumers, Always A Treat rests on a five-year commitment leading chocolate and candy companies
made to Partnership for a Healthier America. The companies are proud of the progress they have made on
this commitment to PHA, which is reported, in conjunction with a well-respected policy research organization
Hudson Institute, on PHA’s website.
We’re always happy to help with your questions!
Contacts:
Larry Wilson Lynn Wylie
larry.wilson@CandyUSA.com lynn.wylie@CandyUSA.com
#HalloweenIsHappening#HalloweenIsHappening
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