GUIDE VISUAL IDENTITY - Drew University | Office of Communications & Marketing
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Drew University | Office of Communications & Marketing
VISUAL IDENTITY
AND MESSAGING
GUIDE YOUR FUTURE
Version 4.1_09/21
DREW.EDU/COMMUNICATIONS
Contents
1.0 INTRODUCTION 3.0 SECONDARY ELEMENTS 6.0 TEMPLATES
1.1 Why A Visual Identity System? 3.1 Undergraduate Recruitment Mark 6.1 Templates
1.2 Drew Visual Identity and Messaging Guide Policy 3.2 Undergraduate Recruitment Mark 6.2 Ordering Stationery
1.3 Contacts For Advice, Approvals and Graphics Continued 6.3 Letterhead
6.4 Letterhead: Full Size
2.0 BASIC ELEMENTS 4.0 COLOR 6.5 Letterhead with Signature
2.1 The Drew Logotype 4.1 Primary Color Palette 6.6 Email Signatures
2.2 Logotype with University Signatures 4.2 College of Liberal Arts Color Palette 6.7 Envelope: Full Size
2.3 Logotype with School Signatures 4.3 Color Palette for College Admissions 6.8 Business Card Specifications
2.4 Logotype with Department, Program Recruitment Materials 6.9 Drew Athletics Business Card
or Center Signatures 4.4 Theological School Color Palette 6.10 Mailing Label
2.5 Logotype with Department, Program 4.5 Color Palette for Theological School Materials 6.11 News Release Form
or Center Signatures Continued 4.6 Caspersen School Color Palette
2.6 University Seal 4.7 Color Palette for Caspersen School Materials 7.0 DREW ATHLETICS LOGOS
2.7 University Shield 4.8 One–Color Reproduction 7.1 Drew Athletics Logos
2.8 Specifications for Print and Merchandise 4.9 Two–Color Reproduction 7.2 Drew Athletics Logos Continued
2.9 Specifications for Electronic Communications 4.10 Unacceptable Logotype Color Treatments
2.10 Unacceptable Uses of Logotype 4.11 Unacceptable Signature Color Treatments 8.0 MESSAGING FOR DREW MARKETING
2.11 Unacceptable Uses of Logotype Continued 8.1 Recruitment Talking Points
2.12 Unacceptable Uses of Logotype Continued 5.0 TYPOGRAPHY 8.2 What Launch Delivers
5.1 Primary Typefaces 8.3 How Launch Happens
5.2 Primary Typefaces Continued 8.4 Theological School Mission Statement
5.3 Alternate Typefaces 8.5 Drew University 2020-2021 Outcomes
9.0 APPENDIX
9.1 Identity Matrix
9.2 Glossary
DREW.EDU/COMMUNICATIONS
INTRODUCTION 1.0
1.1 Why A Visual Identity System?
1.2 Drew Visual Identity and Messaging Guide
Policy
1.3 Contacts For Advice, Approvals and Graphics
DREW.EDU/COMMUNICATIONS
1.1
Why a Visual Identity System?
Think of great brands like Nike or Apple and you are likely to picture the iconic
“swoosh” or bitten apple. You might even look for these logos when shopping
for athletic apparel or electronics because they are shortcuts in your mind for
exceptional products and user experience.
The same is true in higher education. When you see the orange tiger paw you
think of the athletic competitors at Clemson University. When you see the blue
“Middlebury” wordmark you identify it with elite liberal arts studies.
In each case, a uniform visual system of graphic symbols, typography and color
helped to build the identity of these institutions. Over time, these visual cues came
to represents the attributes for which the institution is known and serve to reinforce
those attributes in the minds of students, employees, alums and donors.
To take advantage of this potential, Drew University has developed a visual identity
system that unites all of campus—every school, department, program and office—
under the Drew logotype.
Every member of the university community plays an important role in bringing this
identity to life and maintaining its integrity. This is done through consistent use
throughout all media and channels—including publications, display, direct mail,
advertising, promotional products, web pages, email and other electronic formats—
to both internal and external audiences. With consistent use, this visual identity
system will serve to increase Drew’s overall public recognition.
DREW.EDU/COMMUNICATIONS
1.2
Drew Visual Identity and Messaging Guide Policy
The Office of Communications is responsible for:
• Developing the branding and visual identity system.
• Managing and monitoring the use of the branding system.
• Providing resources and guidance for proper implementation of the branding system.
• Ensuring that the brand of the university is preserved through effective, consistent messaging
and design.
Since the power of a strong visual identity system can only be realized through
consistent application over time, it is Drew University’s policy that the official
logotype, signatures and marks as described in this guide are the only sanctioned
marks for use across the university system.
• The logotype, signatures and marks replace all other logos and marks at Drew.
• All university units must use the Drew logotype and the unified visual identity system.
• No other marks or symbols may be used to represent the university as a whole or any unit.
• The visual identity system applies to all forms of university communication.
DREW.EDU/COMMUNICATIONS
1.3
Contacts for Advice, Approvals and Graphics
The Office of Communications & Marketing & STUDENTS
Marketing is here to support university units in Student groups may use the Drew visual identity,
using elements of the visual identity system and in including Drew marks and taglines on commercial
crafting consistent messaging. goods, promotional giveaways and specialty items,
WITH PRIOR APPROVAL from the Office of
To request specific visual elements in the system,
Communications and provided they adhere to the
contact Margaret Kiernan, senior director of creative
guidelines specified in this guide. Individual students
services at mkiernan@drew.edu or 973.408.3236.
are not permitted to use the university’s marks.
For questions about messaging, contact Margaret
Kiernan, interim executive director, communications
ALUMS
department, at mkiernan@drew.edu or 973.408.3236. Alum groups may use the Drew visual identity,
including the Drew marks and taglines, with prior
STATIONERY AND BUSINESS CARDS approval from the Office of Alumni Relations and
Standard letterhead, envelopes and business cards provided they adhere to the guidelines specified in this
may be ordered through the Office of Purchasing by guide. Alums should contact the Alumni Relations
contacting Kevin Healy at 973.408.3412 or by emailing office at 973.408.3229 or alumni@drew.edu. Individual
Kevin at khealy@drew.edu. alums are not permitted to use the university’s marks.
Employees may create personalized letterhead UNAFFILIATED ENTITIES
using the Communications Toolkit template at Any individuals, groups or companies external to the
Drew.edu/Communications/toolkit. university wishing further information regarding the
use of Drew marks should contact Margaret Kiernan
in the Office of Communications & Marketing at
mkiernan@drew.edu or 973.408.3236.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.0
2.1 The Drew Logotype
2.2 Logotype with University Signatures
2.3 Logotype with School Signatures
2.4 Logotype with Department, Program
or Center Signatures
2.5 Logotype with Department, Program
or Center Signatures Continued
2.6 University Seal
2.7 University Shield
2.8 Specifications for Print and Merchandise
2.9 Specifications for Electronic Communications
2.10 Unacceptable Uses of Logotype
2.11 Unacceptable Uses Continued
2.12 Unacceptable Uses Continued
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.1
The Drew Logotype
The Drew logotype or logo, is the
primary element of the Drew visual
identity system and must appear on all
communications representing Drew
University. It may not be modified.
DREW_LOGOTYPE This Drew logotype, appearing alone, is the visual
representation for the university.
The Drew logotype is a custom-designed
graphic and may not be altered in any way. The logotype may be downloaded in various electronic
formats at drew.edu/Communications/toolkit.
Only one secondary typographic element, called
a signature, may be added to the Drew logotype.
This element can be the full university name, or the
name of the particular school, unit or program. As
a general rule, it is always preferable to use the
highest level logo representation that will adequately
communicate your identity as part of Drew.
The Drew logotype may not be attached to any
typographic or graphic element other than those
DREW_LOGOTYPE_IN BLACK BOX described on the following pages.
The Drew logotype knocked-out in a black box is Please note that the full name of the university—Drew
a branding style used for Drew admission University—must appear somewhere on all official Drew
materials. communications. This may be achieved by using the full
name of the university in:
1. Body text
2. Displayed address
3. Logotype signature
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.2
Logotype with University Signatures
In situations where the logo needs to communicate
the university’s name, you may use the Drew
logotype university signature with address and
University Signature with Address and Drew website
Drew website in its 1-color or 2-color form. The
1-color version utilizes black or Pantone®417.
The 2-color version utilizes the primary blue and
gray colors for the Drew visual identity system,
Pantone® 2955 and Pantone®417. Equivalent color
formulas for four-color printing and digital media
are provided in section 3.3.
Download the university signature logotype at
drew.edu/Communications/toolkit.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.3
Logotype with School Signatures
Each of Drew’s three schools has its own signature.
Schools are prohibited from creating signatures on
their own. Signatures may be downloaded in various
electronic formats at drew.edu/Communications/toolkit.
College of Liberal Arts
Theological School
Caspersen School of Graduate Studies
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.4
Departments/Centers Logotype with Department, Program
or Center Signatures
The name of academic and administrative
departments and programs within Drew
University may be combined with the
Drew logotype as a signature. In all
Department of Economics cases, the official name of the program
must be used. Academic departments
are always referred to as “Department
of [Subject]”; administrative offices are
always referred to as “Office of [Unit]”;
centers are always referred to as
“Center for/on [Name]”. Names do not
include symbols (e.g., “@” may not
Office of Alumni Relations
replace “at”) unless it is part of the
official name.
Major centers within the university that contain
many subunits (such as schools or large administrative
divisions) will need to develop and issue guidelines
as to whether their subunits should always use the
larger center signature or whether all or some of
their subunits may use subunit signatures. As a
Center for Civic Engagement general rule, it is preferable for subunits to use the
signature of their largest umbrella center, but this
needs to be addressed on an individual basis.
Contact mkiernan@drew.edu to request the creation
of a specific signature for the Communications Toolkit.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.5
Logotype with Department, Program
or Center Signatures Continued
The department, program or center
REFERENCE WIDTH = 2” name may not exceed an additional
half-width of the Drew logotype. If the
name requires two lines, it is preferable
CAP-HEIGHT for the second line to be shorter. In
creating unit signature files for users,
BASELINE
CAP-HEIGHT Communications considers exceptions
CAP-HEIGHT College of Liberal Arts BASELINE
Starting with a digital Drew logotype template (DREW_LOGOTYPE) to these rules when necessary.
at the standard reference size of 2 inches in width, the unit name
typography is Metric Medium 15.6 pt. type. The space from the Departments and programs are prohibited from
baseline of the Drew logotype template (DREW_LOGOTYPE) to the
unit name typography equals the same space as the cap height creating signatures on their own. Signatures may
measurement of the unit name. be downloaded in various electronic formats at
drew.edu/Communications/toolkit.
REFERENCE WIDTH = 2” If your department signature needs to be created,
contact mkiernan@drew.edu.
CAP-HEIGHT
BASELINE
CAP-HEIGHT
CAP-HEIGHT Align Left Signature BASELINE
CAP-HEIGHT With Two Lines of Type BASELINE
When two lines of copy are needed, the leading will equal the
same as the point size being used for the unit name.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.6
University Seal
This is the official university seal.
It has very limited use, primarily on
official university documents, such
as contracts, deeds and academic
diplomas.
All such uses require the prior approval of the Office
of Communications.
The official university seal is a stand-alone mark of
the university, which may not be combined with the
Drew logotype.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.7
Do not use the University Shield as University Shield
the official logo
This university shield was created in
1961 to create a more modern look for
the university’s image. The shield no
longer serves as the university logo as
it has been replaced by the new DREW
logotype. There are two exceptions to
this rule. The Office of the President
and the Advancement Office have
permission to use the seal for specific
communications.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.8
LOGOTYPE MINIMUM
WIDTH = 1..5
Specifications for Print and
Merchandise
The Drew logotype and signatures
Minimum Width
should be produced at a reasonable size
to maintain legibility. Minimum standards
are illustrated and described in this
BLUE SQUARE section of the guide.
IS THE CAP
“D” HEIGHT
In print usage, the Drew logotype must never be
smaller than 1 inch wide. The logotype with signature
should never be smaller than 1.25 inches wide. On
merchandise, there is no minimum size requirement,
but the type needs to remain legible.
For both print and merchandise, there must be a
minimum clear space around the logotype equal to
College of Liberal Arts the cap “D” height. The light blue area in the diagrams
to the left indicates the amount of space that must
be maintained between the logotype and any other
element, including the edge of a page.
The clear space requirement is intended to prevent
the Drew logotype from being crowded by other
typographic or graphic elements. In some very large
Office of Admissions or very small formats, it is possible that the clear
Caspersen School of Graduate Studies space requirement may need to be modified.
Questions regarding possible exceptions should be
directed to mkiernan@drew.edu.
Minimum Clear Space
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.9
LOGOTYPE MINIMUM
WIDTH + 170 PIXELS Specifications for Electronic
Communications
WIDTH =
20 PIXELS The Drew logotype and signatures
must appear on webpages and
e-communications at a reasonable
size to maintain legibility. Minimum
standards are illustrated and described
WIDTH = 170 PIXELS
in this section of the guide.
Minimum Width
For electronic usage, the minimum size of the Drew
logotype is 170 pixels wide, with a 20-pixels-wide
border of clear space around the logotype.
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.10
Unacceptable Uses of Logotype
It is extremely important for brand success that
DREW DREW the Drew logotype and signatures be displayed
correctly. This includes always using the correct
typefaces and the correct relative positioning and
1 2 size of all elements.
The examples on this and the following pages
illustrate unacceptable displays.
DREW
For acceptable applications of the Drew logotype
and its optional signatures see the usage matrix on
page 9.1.
1. D
o not distort any portion of the logotype/
DREW signature.
2. Do not crop any portion of the logotype/
signature.
3 4
3. Do not tilt the logotype/signature.
4. Do not rotate the logotype/signature. (An
obvious exception to this guideline would be
a vertical street pole banner with “Drew”
appearing as the primary element in a vertical
position by necessity.)
5. Do not rearrange components in the signature.
6. D
o not alter the alignment of any component of
College of Liberal Arts
DREW DREW
the signature.
5 6 College of Liberal Arts
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.11
Unacceptable Uses of Logotype
DREW
College of Liberal Arts
DREW Continued
7. Do not alter the relative size of the logotype
and the unit signature.
7 8
8. Do not alter the typeface of the Drew logotype.
9. Do not alter the typeface of the signature.
10. Do not alter the type style (e.g., from all caps to
DREW DREW
cap/lowercase) of the signature.
11. Do not add a drop shadow to any part of the
signature.
9 College of Liberal Arts 10 COLLEGE OF LIBERAL ARTS 12. Do not combine the official university seal with
the logotype.
13. Do not alter the relative size of the logotype
and informal seal.
14. Do not combine the informal seal with a unit
DREW
signature. It may only be used with the Drew
logotype alone, with the university signature or
11 College of Liberal Arts 12
DREW with a campus signature.
DREW
13
DREW 14 College of Liberal Arts
DREW.EDU/COMMUNICATIONSBASIC ELEMENTS 2.12
DREW DREW
Unacceptable Uses of Logotype
Continued
Do not stack multiple signatures, such as
DREW UNIVERSITY / MADISON NJ DREW.EDU College of Liberal Arts placing a:
Center for Religion, Center for Religion,
Culture and Conflict 15. University signature with a unit name
15 16 Culture and Conflict
16. Campus signature with a unit name
17. Unit signature with a department name
DREW DREW
18. Unit signature with a subunit name
19. Do not separate the “D” from the Drew
logotype and use it as a freestanding graphic
DREW UNIVERSITY / MADISON NJ DREW.EDU College of Liberal Arts or mark.
17 Department of English 18 Department of English 20. Do not violate the minimum clear space
requirements by attaching type or graphics to
the logotype.
21. Do not make the Drew logotype any color other
than grey, blue or white.
D GODREW
22. Do not add an outline to the logotype.
19 20
21
DREW 22
DREW
DREW.EDU/COMMUNICATIONSSECONDARY ELEMENTS 3.0
3.1 Undergraduate Recruitment Mark
3.2 Undergraduate Recruitment Mark
Continued
DREW.EDU/COMMUNICATIONSSECONDARY ELEMENTS 3.1
Undergraduate Recruitment Mark Undergraduate Recruitment Mark
Most undergraduate recruitment
marketing materials for the University
will include the statement, “LAUNCH
YOUR FUTURE.” Launch is our unique
approach to undergraduate education,
where life and career readiness is built
right into the Drew experience. Launch
provides a structure for each student
to identify a purpose, a pathway, and a
plan for achieving life and career goals
across their four years at Drew—and
beyond.
LESS SITTING.
NONPROFIT
ORG.
U.S. POSTAGE
MORE DOING.
PAID
Admissions NEWARK, NJ
e PERMIT NO. 973
0
Baldwin Honors Program
LESS
LESS SITTING.
MORE DOING.
Become a Baldwin Honors Scholar
So you’re up for an education that comes with big expectations? Then you might be
a Baldwin Honors Scholar. These are Drew’s highest-achieving students, rising to
the challenge of the highest-caliber undergraduate scholarship.
ened the door to many new Launch your future at Drew. Think Big. Think Bold. Think Baldwin.
me through experiential Baldwin Honors Scholars are students of exceptional talent, chosen for their strong academic record
ing opportunities, and Less sitting, more doing: A+ for diversity and capacity to pursue independent learning and research. An invitation to join the Baldwin Honors
opment. The connections Immersive experiences, on Program reflects our belief that you’re ready to accept the rewards of reaching further than you
and off campus, that sharpen A vibrant, diverse, friendly, thought possible. Demanding coursework. Cultural enrichment. Campus leadership. Community The Baldwin
udents, professors, and generous place where engagement. All integrated within a supportive, inclusive community of scholars.
mni have helped launch your skills, broaden your Curriculum
vision, and prepare you for students are empowered Baldwin Scholars learn to innovate and collaborate in ways that move their ideas—and their ambitions
ontinuing my education.” to find their best selves —forward. Many go on to prestigious graduate schools like Oxford, Columbia, and Harvard Law. The foundation of the Baldwin
a meaningful life Honors Program is an advanced,
A wealth of campus four-year, 21-credit curriculum of
Every student graduates increasing academic challenges,
a Kracht C’21 with a purpose, sought- activity (including reflecting your growing confidence
inance intern and
after transferable skills, a 22 NCAA Division III as a Baldwin Scholar:
nance student at Drew
network of mentors, and an sports and 90+ clubs) Leadership for Life Community of Scholars • Honors Colloquium: an
experience-based résumé— and a world of wider Drew’s Baldwin Scholars are campus The Baldwin program creates community, introduction to academic
guaranteed opportunity leaders with the resolve to take on starting on day one. As a first-year student, you research and analytical writing
thought-provoking, future-shaping immediately connect with like-minded scholars • Honors Coursework: specialized
Professors who truly Ranked by U.S. News & challenges. A few examples: through an honors colloquium. It’s common for seminar-style courses, one-on-
World Report as a Best each class to bond in a small, informal unit, a one tutorials, and across-the-
care about you and your Baldwin Leaders: Join the Honors Advisory
National Liberal Arts relationship that lasts through your four years curriculum courses
learning—they mentor, Board, edit the Baldwin newsletter, be
at Drew. Other ways Baldwin Scholars build
advise, challenge, and inspire College a language partner for an international
community:
• Junior Community Initiative: a
student—plus other special opportunities. cooperative citizenship or social
Choice of 51 majors and 75 Top 10 “Best Buy” school Exclusive Events: Attend intimate
Biweekly Salons: Gather for coffee and deep change project that strengthens
according to Fiske Guide conversation with your fellow Baldwin Scholars leadership skills while building
minors, plus dual-degree and receptions or Q&A sessions with such
and faculty advisors. community capacity
pre-professional programs to Colleges distinguished guest speakers as Joe Biden,
John Oliver, and Condoleezza Rice. Group Excursions: Take in a play, opera, exhibit, • Senior Capstone: a final honors
or concert at the world-class cultural institutions thesis or project that showcases
12:1 student–faculty ratio Come see for yourself! Advanced Research: Pursue faculty-
of New York and Philadelphia. your potential for the self-
mentored projects—in or out of the directed, inquiry-based work
Schedule a visit.
Location, location, location: lab—and apply for grants to support your Honors Housing: Opt to live in designated honors demanded in advanced degrees
Can’t make it to campus? research work and conference travel. housing with other Baldwin Scholar students.
Beautiful, wooded campus in
DREW UNIVERSITY
and careers
Take a guided virtual tour.
the center of everything
08/21_23K
drew.edu/visit
VIEWBOOK BROCHURE SENIOR SEARCH BALDWIN SCHOLARS
BROCHURE FLYER
DREW.EDU/COMMUNICATIONSSECONDARY ELEMENTS 3.2
Undergraduate Recruitment Mark Undergraduate Recruitment Mark
Continued
A two-lined stacked statement may
YOUR FUTURE be used as a stand-alone element or
in conjunction with the Drew logo in
the black box lockup, or next to a Drew
logo box.
YOUR FUTURE
YOUR FUTURE
USE FOR TOP LEFT OF PAGE
YOUR FUTURE
USE ON BOTTOM RIGHT OF PAGE
DREW.EDU/COMMUNICATIONSCOLOR 4.0
4.1 Primary Color Palette
4.2 College of Liberal Arts Color Palette
4.3 Color Palette for College Admissions
Recruitment Materials
4.4 Theological School Color Palette
4.5 Color Palette for Theological School Materials
4.6 Caspersen School Color Palette
4.7 Color Palette for Caspersen School Materials
4.8 One–Color Reproduction
4.9 Two–Color Reproduction
4.10 Unacceptable Logotype Color Treatments
4.11 Unacceptable Signature Color Treatments
DREW.EDU/COMMUNICATIONSCOLOR 4.1
Primary Color Palette Primary Color Palette
BASIC ELECTRONIC The primary colors for the Drew
Pantone® Matching Sys- PRINT Web/ Video Usage/HEX Code
tem Four-Color Process visual identity system are Pantone®
1A3A59 2955 and Pantone®417 and black.
PANTONE® 2955 C100 M55 Y10 K48
Equivalent color formulas for four-color
printing and digital media are provided
6E6F66 to the left.
PANTONE® 417 C51 M39 Y48 K21
The preferred color treatment for the Drew logotype
and signature is shown below.
252723
BLACK K100
Secondary Color Palette Secondary Color Palette
BASIC
It can also appear as all blue for one
Pantone® Matching Sys- PRINT ELECTRONIC
tem Four-Color Process Web/ Video Usage/HEX Code color print projects.
PANTONE® 7740 C80 M20 Y100 K 3A9848
The preferred color for the Drew logotype is always
(Pantone® 2955). It can also appear in black or white.
The preferred color for the signature is always black and a
percentage of black. It can also appear in blue for one color
project and or white when it needs to reverse from a color
background.
DREW.EDU/COMMUNICATIONSCOLOR 4.2
College Color Palette Hex Colors College of Liberal Arts Color Palette
CLA WHITE FFFFFF The primary colors for the Drew visual
identity system are Pantone® 2955,
CLA BLACK 252723 Pantone®417 and black. Equivalent
color formulas for four-color printing
CLA C=60 M=40 Y=40 K=100 000003
and digital media are provided in this
CLA HIGHLIGHTER YELLOW C=0 M=0 Y=100 fff100 section.
CLA FALL GOLD C=5 M=30 Y=100 K=0 f0b41c
CLA LIGHT GREEN C=30 M=0 Y=100 K=0 bed62f
CLA RANGER GREEN C=72 M=0 Y=90 K=0 44b657
CLA SKY BLUE C=100 M=0 Y=0 K=0 00adef
CLA TIPPLE POND BLUE C=80 M=50 Y=5 K=0 3a76b4
DREW RANGER BLUE C=100 M=55 Y=10 K=48 003e68
(PMS 2955)
CLA CHARCOAL GREY (PMS 417) 6e6f66
CLA TRAIN TRACK GREY (PMS 417) 75% 8a8a82
CLA SILVER GREY (PMS 417) 50% a9a7a1
CLA MEAD HALL GHOST WHITE (PMS 417) 10% eae8e5
DREW.EDU/COMMUNICATIONSCOLOR 4.3
LESS SITTING.
NONPROFIT
ORG.
U.S. POSTAGE
MORE DOING.
PAID
NEWARK, NJ
PERMIT NO. 973
LESS SITTING.
Athletics
The Arts at Drew.
at Drew University.
Color Palette for College Admissions
RANGER
LESS
UP.
MORE DOING.
Recruitment Materials
Important Dates
y new Launch your future at Drew. Drew Scholarship in
ntial the Arts:
The colors used in the printed materials
nd Less sitting, more doing: A+ for diversity Priority February 1;
Immersive experiences, on Final April 3
ions
and off campus, that sharpen A vibrant, diverse, friendly,
Joint BA/MD:
your skills, broaden your and generous place where
ch students are empowered
November 2
ion.” vision, and prepare you for
a meaningful life to find their best selves Early Decision I:
November 15
Every student graduates A wealth of campus
activity (including Educational Opportunity:
shown here are the primary colors for all
with a purpose, sought-
22 NCAA Division III January 15
after transferable skills, a
sports and 90+ clubs) DECLARE
network of mentors, and an
and a world of wider
Regular Decision: YOURSELF.
experience-based résumé— February 1
guaranteed opportunity
Financial Aid/FAFSA:
DECLARE
Professors who truly Ranked by U.S. News & February 1 YOURSELF.
care about you and your World Report as a Best
National Liberal Arts Regular Decision First
learning—they mentor,
CLA materials.
College Year Deposit: May 1
advise, challenge, and inspire
Top 10 “Best Buy” school Fall Transfer: August 8
Choice of 51 majors and 75
minors, plus dual-degree and according to Fiske Guide
pre-professional programs to Colleges
12:1 student–faculty ratio Come see for yourself!
Schedule a visit.
Location, location, location:
Can’t make it to campus?
Beautiful, wooded campus in
DREW UNIVERSITY
Take a guided virtual tour.
the center of everything
08/21_23K
drew.edu/visit
3171_DREW_ADM_217A_Arts at Drew_FINAL_R1.indd 6 4/17/18 4:09 PM
VIEWBOOK BROCHURE SENIOR SEARCH RANGER UP BROCHURE
BROCHURE
Our Bottom Line:
We’re Worth It Science Research at Drew Express Yourself Global Education
Real Research. Real Rewards. The Arts at Drew University Go on a TREC with Drew.
Ready. Set. Launch. At Drew, you can have the kind of real-world lab research experiences that Drew’s Center for Global Education connects our students to the world.
most students won’t get until attending graduate school or working in the With so many ways to express yourself, let the arts find you at Drew!
Pair affordability and top-notch academics with our Launch undergraduate
professional world. Studying abroad exposes you to different ways of thinking, develops
experience and you get value. That’s because our Launch program builds BECAUSE your art isn’t what you do. It’s who you are.
career readiness right into your education—so you graduate ahead of the Career readiness? BECAUSE you’re ready for less sitting and more doing.
your awareness of critical issues and ideas, and provides you with a better
Travel
94%
Under the direction of accomplished scientists, Drew students perform understanding of yourself in relation to the world in which you live.
competition, on a trajectory of success.
research, publish papers, and win awards. Many then go on to careers with It comes with the BECAUSE you’re ready for world-class professors dedicated to student
Live like a local in new parts of the world.
How? Launch guarantees that every student graduates with a purpose, top employers or attend graduate, veterinary, medical, or dental school at curriculum. creativity and success.
Interested in studying abroad for summer, winter, spring break? For a full Gain an immersive experience as you
transferable skills, a network of mentors, and an experience-based résumé. prestigious universities. semester? Feed your mind and soul with a unique and tailored TREC experience. journey the world with Drew.
Launch is our unique approach to
undergraduate education, where life
and career readiness is built right into
Rethink
the Drew experience. Launch provides Consider your assumptions from a
ART | Your Masterpiece new vantage point. Gain innumerable
We’re affordable. of recent Drew graduates
Employers of Drew science students include: a structure for each student to identify
a purpose, a pathway, and a plan for
How do you express yourself? The Art Department at Drew is committed to nurturing shortTREC transferable skills.
• Columbia University Medical Center each student’s artistic practice while helping students develop skills and creative Spend summer, winter, or spring break on an international course, designed and led
were employed or in achieving life and career goals across
Our commitment to keeping a Drew education affordable is continual. Don’t take
graduate school within
• Dana-Farber Cancer Institute their four years at Drew—and beyond.
problem-solving—in a variety of media including animation, ceramics, digital imaging, Arts Programs of Study by Drew faculty, where language and research skills meet real-world experience. Explore
our word for it: We’ve been repeatedly named a best value college by The Princeton • Dow Chemical drawing, painting, sculpture, photography, printmaking, video, and more.
six months of graduating.^ Personal networks, transferable skills, Majors Programs, ranging from 2 to 8 credits, can be between one and four weeks in length.
Review, Washington Monthly, Kiplinger’s, Fiske Guide to Colleges, and more. • Liberty Mutual Find a jumping off point to explore a
An outstanding faculty of dedicated and practicing artists is teamed with state-of-the-art • Art • Music
and relevant experiences are just as Visit key cities to study the complex interplay between modern and traditional passion—be it within the realm of your
• Lockheed Martin facilities at Drew’s Dorothy Young Center for the Arts—featuring amazing studios,
We’re with you. • Moody’s Investors Services
essential to college as they are to
careers. So why not build them into brilliant light, safety, technology, and space. Exhibit your work on the walls of the Korn
• Art History
Minors
• Theatre Arts medicine in South Africa. Spend spring break on an island off the coast of Belize,
exploring a marine reserve that is home to the world’s second-largest barrier reef.
major, your chosen field—or an entirely
different one—in a new context.
Our admissions and financial aid counselors stand ready to personally assist you • Nestlé Health Services Gallery, and develop your professional portfolio website—Drew prepares you for real-
the curriculum? • Applied • Dance Immerse yourself in British theatre. Get real-world foreign language practice.
throughout the entire application process. So reach out with your questions. You will world opportunities. From immersive, hands-on internships to our own NYC Semester on
receive straightforward, friendly, and personal advice. That’s our promise to you. Makayla Pardo C’20 is a PhD
• Panasonic
• Samsung Electronics
Drew does just that with Launch, Contemporary Art—these are the kinds of experiences Drew’s burgeoning visual artists
Performance
(Theatre & Dance)
• Museum Studies
and Cultural Discover the benefits of shortTRECs. Connect
our guarantee that every student have at their fingertips—creating, growing, connecting, and becoming the visionary Identify with other industries and cultures,
candidate at Brown University. • Yelp graduates on a purpose-driven, • Arts Administration: Management Drew’s shortTREC experiences are extensive. Here is a sampling of recent shortTRECs
artists they want to be. and where you want to go from here.
experience-based, community-guided Performing Arts • Photography offered at Drew:
Drew science students have gone on to attend:
$32K $33M
path to success. And, because Launch ART HISTORY | Look, Read, Research, Travel Majors are also available as minors. •Drew
Art and Culture
science in Provence
students • Italian Language, Art, Culture, and
have gone on to attend:
• Brown University • Massachusetts • University of North and its components are required for all Students are guided through a curriculum that provides historical and geographic breadth Community-Based Learning
• Culture as Spectacle: Commodifying
• Carnegie Mellon University Institute of Technology Carolina Drew undergraduates, its benefits are in the history of art, including an introduction to studio art practice. Drew enhances The Drew Scholarship Confucius • Literary Island: Writing Workshops
• Columbia University • New York University • Vanderbilt University universal. Every student. Every major. classroom learning with experiential opportunities, taking full advantage of our proximity in the Arts • Environmental Psychology in Greece
• Cornell University • Ohio State University • Weill Cornell Graduate Guaranteed. to New York City, a global art capital. Drew’s NYC Semesters on Contemporary Art and Students who excel in the arts—visual • The French Connection: Language • Psychology of Group Conflict and
• Dartmouth University • Princeton University School of Medical You graduate ready to launch. Museums and Cultural Management provide formative and immersive experiences to be art, music, theatre arts—are encouraged Reconciliation in South Africa
and Culture in Paris
• Georgetown University • Purdue University Studies inspiring learning opportunities. to apply for the Drew Scholarship in the • Global Business Strategies in • Rome: History of a City
Average yearly student Drew offered $33 million in • Johns Hopkins University • Stanford University • Yale University Students are also encouraged to include credit-bearing, arts-related internships—at Arts. Recipients receive an annual award
$ Northern Italy • Spanish Language and Culture
financial award. institutional grants and • University of Michigan institutions such as the Metropolitan Museum, the Guggenheim, the Jewish Museum, of $1,500 ($6,000 over four years.) This
• Healthcare and Human Development in Barcelona
scholarships in 2020–21. and the Drawing Center—as part of their curriculum. These experiential learning award, which is open to all majors, is in
addition to any academic scholarships
in South Africa • Theatre Immersion in London
opportunities encourage students to begin thinking about their careers and help them
^ Based on C’19 employment data.
develop valuable skills while at Drew. students receive. • Tropical Marine Ecology in Belize
Learn more: drew.edu/science-research
DREW UNIVERSITY | Madison, NJ | drew.edu/apply | 973.408.DREW
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Theological School Color Palette Hex Colors Theological School Color Palette
THEO WHITE FFFFFF Colors recommended for general use in
four-color printing and digital media for
THEO BLACK 252723 the Theological School are provided in
this section.
THEO C=60 M=40 Y=40 K=100 000003
THEO C=51 M=91 Y=0 K=34 67246d
THEO C=0 M=91 Y=94 K=31 b02b1b
THEO C=0 M=9 Y=79 K=0 ffe052
THEO C=43 M=0 Y=100 K=60 496815
THEO C=100 M=72 Y=0 K=56 00275d
DREW RANGER BLUE C=100 M=55 Y=10 K=48 003e68
(PMS 2955)
THEO CHARCOAL GREY (PMS 417) 6e6f66
THEO TRAIN TRACK GREY (PMS 417) 75% 8a8a82
THEO SILVER GREY (PMS 417) 50% a9a7a1
THEO MEAD HALL GHOST WHITE (PMS 417) 10% eae8e5
DREW.EDU/COMMUNICATIONSCOLOR 4.5
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ARE YOU Commit to courageous Learn more or apply online for one of
our specialized degree programs. drew.edu/theological
Materials
A Believer Christianity.
?
Master of Divinity (MDiv) Master of Sacred Theology (STM)
An Activist Mix it up for ecological n Professional graduate training for ministry as a pastor, n Advanced study to augment previous theological education
The colors used in the printed materials
industry leader, community activist, or chaplain n For deepening ministry or preparing for doctoral work
A Seeker and social justice. n Required by several denominations for ordination
Doctor of Ministry (DMin)
A Thinker n Rooted.
Master of Arts in Religion (MAR)
Innovative.
Perfect for aspiring writers, researchers, and teacher-scholars,
n
Courageous.
Interdisciplinary advanced study for ministerial leaders that
supports your vocational goals with concentrations that focus
Change your church, your as well as thought leaders and explorers in the fields of on today’s needs for leadership, pastoral practice, ministry in
A Counselor
shown here are the primary colors for
religion and theology Korean contexts, and public theology
neighborhood, your city,
n Students prepare for further doctoral study, or credentials in n Theological reflection and updated expertise to enhance
fields such as secondary education, journalism, and librarianship leadership and inspire pastoral service around the globe
A Preacher your world. Master of Arts in Theology and Ministry (MATM) Doctor of Philosophy (PhD)
A Teacher
n Preparation for theologically informed vocations such as n Advanced interdisciplinary study and research in the
all materials following the new branding
youth ministry, pastoral care, music and worship leadership, academic theological disciplines
religious education, nonprofit leadership, community n Equips university and college teachers, thought leaders,
A Poet organizing, or campus ministry
n Be ready for public leadership or a specialized vocation
and public intellectuals
A Dreamer Learn more or apply online for
through deep theological and ethical reflection informed by
biblical, historical, theological, and practical sources
Theological School
one of our six degree programs.
drew.edu/theological
style.
Drew Theological School—a community of scholars, ministers, and activists gathered on a
Master of Divinity (M.Div.) Master of Sacred Theology (S.T.M.)
beautiful,
n Professionalwooded
graduatecampus—has trained
training for ministry rooted, courageous,
as a pastor, and to
n Advanced study innovative leaders
augment previous for 150education
theological years
for service
industry to the
leader, Church, the
or community academy, and society.n For
activist Wedeepening
are a diverse and
ministry or open community
preparing for that
n Required by several denominations for doctoral work
dares to pursue the love, justice, and wisdom at the heart of the transformative gospel of Jesus
ordination
Christ. We are proudly grounded in the Wesleyan/Methodist Doctor oftradition
Ministry of bold ideas that impact
(D.Min.)
Master of Arts
lives for the good.(M.A.) Multidisciplinarywith
When ancient wisdom is in livelynengagement advanced
modernstudychallenges,
for ministerialgreat
leaders
n Study in one or more disciplines in religious studies n Furthers theological reflection and recharges professional
things are possible. expertise
n Tailored to student’s interests and goals
Master
The nextof Arts in Ministry
generation needs courageDoctor
(M.A.M.)
of faith leaders of Philosophy
and imagination (Ph.D.) engage
to constructively
Graduate training for ministry in a variety of settings n Advanced interdisciplinary study and research in the
with
n the challenges and opportunities of our age. That is at the core of how we do things. No
n Flexible and focused on apprenticeship learning academic theological disciplines
matter your degree program, a Drew Theological School education
n Equips features
university and college interdisciplinary
teachers, thought leaders,
courses that demand outside-the-box thinking, apprenticeship and public intellectuals
training based on real-world
issues, and learning that promotes adaptability and innovation.
Meet your mentor.
Our faculty—adventurous scholars and engaging
Theological School 973.408.3111 | gradm@drew.edu.
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teachers—are leaders in theology, biblical studies,
Please contact the Office of Graduate Admissions
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answers or empty pieties. Innovative and provocative,
they challenge you and each other. Our alums say Drew University | Madison, NJ Theological School
working with their faculty mentors was among the
most valuable experiences of their Drew education.
Courageous.
Innovative.
Rooted.
Less sitting. More doing.
We firmly believe that real-world experiences—where you apply,
test, challenge, and assess what you learn in the classroom—are
essential to a modern theological education. You’ll do all that
through ministry placements, internships, cross-cultural courses
around the world, in virtual classrooms, in service. Your coursework
Rooted. Innovative. Courageous.
will ask you to face complex challenges and suggest solutions.
You don’t go back to the real world once you complete your Drew
degree, because you never left it.
Theological School
Authentic community.
Our circle is wide. Our engagement is deep. Drew is where twentysomethings
collaborate with second-career students in the classroom and the community.
African-American gospel music resounds from the chapel. You can hear
students practicing their sermons not just in English, but Korean and Spanish.
Diversity is not a slogan. It’s our reality. Students, faculty, and staff pray, learn,
sing, and travel together. We may not always agree with or understand each
other, but we struggle and work it out together. Our community reflects the
diversity, and the challenges and rewards that go with it, of the real world.
DREW.EDU/COMMUNICATIONSCOLOR 4.6
Caspersen School Color Palette Hex Colors Caspersen School Color Palette
CASPERSEN WHITE FFFFFF Colors recommended for general use in
four-color printing and digital media for
CASPERSEN BLACK 252723 the Caspersen School are provided in
this section.
CASPERSEN C=60 M=40 Y=40 K=100 000003
CASPERSEN C=0 M=91 Y=94 K=31 b02b1b
CASPERSEN C=0 M=9 Y=79 K=0 ffe052
CASPERSEN C=12 M=0 Y=100 K=28 afaf10
CASPERSEN C=43 M=0 Y=100 K=60 496815
CASPERSEN C=100 M=72 Y=0 K=56 00275d
DREW RANGER BLUE C=100 M=55 Y=10 K=48 003e68
(PMS 2955)
CASPERSEN CHARCOAL GREY (PMS 417) 6e6f66
CASPERSEN TRAIN TRACK GREY (PMS 417) 75% 8a8a82
CASPERSEN SILVER GREY (PMS 417) 50% a9a7a1
CASPERSEN MEAD HALL GHOST WHITE eae8e5
(PMS 417) 10%
DREW.EDU/COMMUNICATIONSCOLOR 4.7
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DEDICATED.
Teaching of Students with
Disabilities (TOSD) Endorsement
Teaching English as a Second
Language (ESL) Endorsement
BE THE TEACHER
Materials
DRIVEN.
“ DREW
Requirements (21 credits) Requirements (18 credits)
YOU KNOW YOU CAN BE.
Up to 9 credits can be taken as part of MAT Up to 6 credits can be taken as part of MAT
Elementary or MAT Secondary Education programs. Elementary or MAT Secondary Education programs.
Currently certified teachers can complete the Currently certified teachers can complete the
While at Drew, I developed endorsement program as part of coursework in the endorsement program as part of coursework in the
a lesson plan that compares
media coverage of the Civil
Rights and Black Lives Matter
movements. Featured in the
. Master of Education program or as a stand-alone
program.
REQUIRED COURSES (21 CREDITS)
Master of Education program or as a stand-alone
program.
REQUIRED COURSES (18 CREDITS)
CASPERSEN SCHOOL OF GRADUATE STUDIES
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CASPERSEN SCHOOL
journal of the New Jersey/
New York Council for the
OF
• Diversity in Families, Schools, and Communities
• Differentiated Assessment and Instruction
• Diversity in Families, Schools, and Communities
• Methods of Teaching and Assessment in
GRADUATE STUDIES
shown here are the primary colors for all
• Understanding Special Populations Language Classrooms
Social Studies, I now use it
Endorsements to encourage my seventh- • Evidence-based Instructional Strategies
• Assessment of Students with Exceptional
• Introduction to Linguistics and the English
Language
ertified teachers can earn an endorsement in grade students to ‘think like
historians.’” Learning Needs • Second Language Acquisition
eacher of Students with Disabilities (TOSD) • Positive Behavior Supports • Second Language Literacy Development
English as a Second Language (ESL) as a —Jonathon Dragon ’17
materials.
• Assistive Technology and Transition Planning • Assessment in English as a Second Language
and-alone program or as part of our MEd Master of Arts in Teaching,
2017 NJ Distinguished Clinical Classrooms
ogram. Those seeking certification may complete CLINICAL FIELD EXPERIENCE
Intern Award Recipient • Clinical Experience in Inclusive or Self-Contained
on-degree endorsement programs on their own
Classrooms
in conjunction with our MAT program.
Caspersen School of
Graduate Studies
You don’t just listen to lectures. You also
learn from expert practitioners, are guided by
world-class faculty mentors, work in your field,
hone your skills and accelerate your career.
Thrive on our beautiful campus—called The
Forest—and through life-changing experiences
in the New York metropolitan area.
Learn more: drew.edu/grad
gradm@drew.edu | 973.401.3111
DEDICATED. DRIVEN. DREW.
INTRO BROCHURE TEACHING EDUCATION
BROCHURE
MASTER
OUROF SCIENCE IN FINANCE. MASTER OFDEGREE
COMBINED SCIENCEININTEACHING
FINANCE DATA ANALYTICS MASTER OF SCIENCE IN FINANCE
BOTTOM Boston Learn to teach. Teach to lead change. Caspersen School of Graduate Studies Big data. Bigger ideas. Caspersen School
Caspersen School of Graduate
of Graduate Studies Studies Concentration in Financial Engineering Caspersen School
Caspersen School of Graduate
of Graduate Studies Studies
Chicago Drew New York Earn certification to teach in New Jersey public schools through our Our Master of Science and graduate certificate programs in data analytics Drew’s STEM-designated Master of Science in Finance program with a
Philadelphia 80 km combined Bachelor’s/Master’s program, completing both degrees in only will help you become an advanced analyst who can create and develop data concentration in Financial Engineering is a rigorous, 30-credit immersion in
five years. You begin taking teacher-preparation courses while pursuing Two Paths to sets and analytic protocols, communicate findings and ultimately participate advanced finance. Students will learn how to apply finance, mathematics,
Our campus is in Madison, New Jersey—
Washington, DC
400 km a four-year undergraduate degree, then complete a Master of Arts in Certification SHAPE THEdecision
in data-driven STORY.making at the highest of levels. SHAPE THE
programming andSTORY.
engineering methods to build models and solve complex
just a 50-minute train ride away from Teaching with one additional year. financial problems. Across the financial markets, there is a growing need for
New York City—offering both the robust 800 km Elementary Education financial engineering skills in algorithmic trading, risk management, securitization
intellectual community and the out-of- Do you want to teach at the K–6 Data is critical to every Drew professors really care
Our clinically rich program blends university coursework with real-world, Application deadlines business; data analytics will
and derivatives. Drew students will be leading that change forward.
about their students and are
the-classroom experiences that will launch level? Students with any major can
hands-on field experience to ensure that all students develop teaching Start terms: fall or spring determine which succeed.” willing to sacrifice their time to
your career and your life. pursue our elementary education
skills grounded in both practice and knowledge. Work closely with certification. If you have at least
Deadline: rolling admissions help. Professor Firestone spent
Charleston Dr. Ellie Small Application Deadlines
faculty mentors to understand the needs of diverse learners in our 15 credits in history, math, science, Program Director, Norma Gilbert his free time talking with me,
Admission requirements Start term: fall answering my career questions
highly networked world. You graduate with initial state certification, English or a world language, you can Junior Assistant Professor,
Deadline: rolling admissions
• Completed application Mathematics and Computer Science
and providing valuable insight
ready to become an inspirational teacher in elementary or secondary add on the middle school grade 5–8
35% 18%
teaching endorsement—and expand
• Bachelor’s degree from an accredited Admission Requirements whenever I needed advice—even
school classrooms. institution with a 3.0 GPA • Bachelor’s degree from an after I graduated. I wouldn’t be
your opportunities for employment.
• Official transcripts from all post-secondary accredited institution in my current position without
Secondary Education institutions • Completed application his help.”
4+1 Teaching Certification Do you want to teach at the middle • Personal statement • Official transcripts
Ping-Hua (Kevin) Chiu G’19
Bachelor of Arts or Bachelor of Science Master of Arts in Teaching school or high school level? To • Resume/CV • GRE or GMAT scores optional Management Associate, E.Sun Financial
admission rate of Drew’s student body is be eligible for secondary teacher • Résumé/CV
Students in their first and second years at Students who are formally accepted into the • GRE/GMAT scores
for international international, compared to certification in New Jersey, you • Personal statement
the College of Liberal Arts pursue a major MAT program at the Caspersen School of • $35 applciation fee
students. the U.S. average of 5%. in their chosen content area before applying Graduate Studies in the spring of their senior must complete 30 credits in your Prerequisites
Drew has partnered with the Global Association
to the 4+1 teaching concentration. On year complete the remaining requirements subject area, with at least 12 of the Through Drew’s Master of Science and graduate International applicants need to meet The required courses below may be waived
of Risk Professionals (GARP), a leading
acceptance, students in their third and fourth in the fifth year. The program leads to New 30 credits being upper-level courses. certificate programs in data analytics, you will: additional criteria. Visit drew.edu/gradint based on prior undergraduate coursework.
organization in the risk management industry.
DREW IS
years take four teacher-preparation courses Jersey state teacher certification; students Majoring in your subject area is the • Learn how to obtain, prepare and manage data for more details. • Principles of Microeconomics
Drew University is one of that count toward both degrees: may also pursue a second certification in best route to certification. Drew from a wide variety of sources. Contact us.
The academic partnership will provide students
in the Master of Science in Finance program
• Principles of Macroeconomics
10 private schools on Fiske’s offers programs that lead to New • Introductory Statistics
A TOP 10
• EDUC 500 School and Society or either special education or English as a • Gain mastery of data analytical techniques. Caspersen School of Graduate Studies access to scholarships, highly regarded
2020 Jersey state teacher certification • Calculus and Analytical Geometry
Best Buy list, and the only EDUC 505 Education Policy Second Language.
in the arts (theater, art, music), • Leave with a portfolio of projects and work
Drew University
Madison, NJ 07940
certification programs, research fellowship
opportunities and a global network of more International applicants should visit
New Jersey school—public
BEST BUY!
• EDUC 501 The Developing Learner English, mathematics, science experience from real-world learning projects
or private—in the top 20. (earth science, biology, chemistry, and internships. Explore: drew.edu/data than 200,000 certified professionals. drew.edu/gradint to review additional criteria.
DEDICATED.
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physics), social studies, and all
Visit: drew.edu/gradvisit
DRIVEN.
DREW.
Email: gradm@drew.edu
• EDUC 503 Instructional Design world languages. Phone: 973.408.3111
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INTERNATIONAL FLYER BA/MAT TEACHING FLYER DATA ANALYTICS FLYER MASTER OF SCIENCE IN
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BLUE (PANTONE 2955) ON A WHITE BACKGROUND GRAY (PANTONE 417) ON A WHITE BACKGROUND One-Color Reproduction
When only one color is available for
printing, the Drew logotype and
signature may only be reproduced in
blue, gray, black or white, as shown in
1 2 the examples on this page.
1. Blue (Pantone 2955) on a white background
WHITE ON A BLACK BACKGROUND WHITE ON A BLUE (PANTONE® 2955) BACKGROUND
2. Gray (Pantone 417) on a white background
3. White on a black background
4. White on a Blue (Pantone 2955) background
5. White on a Gray (Pantone 417) background
6. White on a background that is not in the primary
color palette
3 4
WHITE ON A BACKGROUND THAT IS NOT
WHITE ON A GRAY (PANTONE® 417) BACKGROUND IN THE PRIMARY COLOR PALETTE
5 6
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BLUE AND BLACK ON A WHITE OR LIGHT BACKGROUND Two-Color Reproduction
This section provides examples of
acceptable two-color presentations of
the logotype and signature.
1. Pantone® 2955 and 417
1 2 2. Same color break on a cream paper stock
3. White on a black background
REVERSED WITH WHITE ON A BLACK OR DARK BACKGROUND
4. White on a dark background
5 & 6. White and black on mid-toned background
3 4
REVERSED WITH BLACK ON MID-TONED BACKGROUNDS
5 6
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