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GROWING
OUR
FOOD FUTURE
Annual Report 2020/21
CONTENTS
2 3 6
Awards and Message from the Board of Directors
Accolades Chairman
8 9 10
Leadership Team Corporate Organisational Chart
Governance
VISION
SAFE FOOD FOR ALL
12 34 54
Safeguarding Our Ensuring Safe Food Responding to the
Food Supply for All COVID-19 Pandemic
MISSION
TO ENSURE AND SECURE A SUPPLY 62 68
OF SAFE FOOD Strengthening Enabling Excellence
International Relations
Annual Report 2020/21 1
AWARDS MESSAGE FROM
AND ACCOLADES THE CHAIRMAN
Workplace Partnership Award (Platinum) 2020 Public Sector Pro-Enterprise Initiative Gold
From Ong Teng Cheong Labour Leadership Award for “Food and Groceries on Wheels in
(OTC) Institute HDB Car Parks to Help Residents Through
COVID Circuit Breaker and Beyond”
FROM THE MINISTRY OF SUSTAINABILITY AND THE ENVIRONMENT (MSE)
§§ Agility Award 2021 for “Accelerating local §§ One Public Service Award 2021 for “Enabling
food production and enabling connectivity Growth of Safe Novel Foods Ecosystem
for food resilience” and “Operationalising through a Science-Based Regulatory
Safe Management Measures for MSE family: Framework” and “Food Groceries on Wheels:
Resource Management, Coordination, Bringing Daily Essentials Closer to Vulnerable
W
Enforcement” Groups” hen the Singapore Food Agency (SFA) was
formed in 2019, we recognised that food
§§ Citizen Engagement Award 2021 for “Citizens’ §§ Regulatory Excellence Award 2021 for
security was existential to Singapore. We articu-
Workgroup on Increasing Demand for Local “Ensuring Supply of Safe Food: Facilitating
lated our ambitious ’30-by-30’ target while con-
Produce” Exports, Farms Establishment and Novel
tinuing to diversify import sources.
Foods”
§§ Commendation Award 2021 for “Rethinking
Mr Lim Chuan Poh
Enforcement through CCTV and Shaping §§ Service Excellence Award 2021 (Individual) CONFRONTING A DYNAMIC LANDSCAPE Chairman
Narrative” for Choo Yong Cheong, Lim Xiu Qing Joyce, These early efforts provided Singapore with some
Tan Yit Wee buffer when the COVID-19 pandemic struck in ment Officers across agencies to enforce safe
§§ Dare to Do Award 2021 for “Pioneering an
early 2020. Countries swiftly closed their bor- distancing measures. Meanwhile, we monitored
Aquaculture Nutrition Facility at the Marine §§ Service Excellence Award 2021 (Team) for
ders to slow the spread of the virus. Airlines were the food supply situation and worked with rele-
Aquaculture Centre” “Enhancing Testing Capabilities of Laboratory
grounded and containers were stuck at the ports. vant partners to ensure that there were adequate
Recognition Programme (LRP) Laboratories”
§§ Exemplary Leader Award 2021 for Angela Li, For Singapore, COVID-19 accentuated our vulner- food supplies for Singaporeans.
Chang Tze Ai, Jiang Jun Hui, and Tan Siow Hwei §§ SkillsFuture Award 2021 for Caitlin Lau and abilities to global supply disruption. It introduced
Yeung Chun Yin Johnny new shifts in global supply chains. Resilience Plans to boost food resilience through local pro-
§§ Innovator Award 2021 for “Sharpening food was valued over efficiency, as plans evolved from duction were accelerated. The “30x30” Express
safety monitoring practices using science- “just-in-time” to “just-in-case”. Grant call was launched in April 2020, to support
backed, risk-based technologies” local best-in-class farms in accelerating their pro-
Meanwhile, changes in the climate continue to duction. We announced opportunities to lever-
threaten food safety and security. The United Na- age rooftops of vacant Housing & Development
RECEIVED BY THE NATIONAL CENTRE FOR FOOD SCIENCE (NCFS) tions Food & Agriculture Organization reported Board multi-storey carparks for commercial farm-
in 2020 that warmer temperatures were caus-
§§ World Health Organization (WHO) §§ ASEAN Reference Laboratory for Mycotoxins
ing more infections by foodborne pathogens,
Collaborating Centre for Food Contamination designation (since 2004)
reducing the efficiency of pesticides due to vol-
Monitoring (2020-2024) designation, received
§§ ASEAN Reference Laboratory for Pesticide atilisation while increasing eutrophication in wa-
by the Food Safety Monitoring and Forensics
Residues designation (since 2004) terbodies and harmful algal blooms in oceans.
Department
These would impact Singapore as we develop
§§ ISO/IEC 17025 SAC-SINGLAS Accreditation §§ ASEAN Reference Laboratory for our aquaculture sector and sea space to achieve
(since 2000), with 19 new tests accredited in Environmental Contaminants designation the ‘30-by-30’ target.
FY2020 (since 2014)
It is clearly no longer business-as-usual for SFA to
§§ World Health Organization Collaborating §§ ASEAN Reference Laboratory for Marine
ensure and secure a supply of safe food for Sin-
Centre for Food Contamination Monitoring Biotoxins and Scrombotoxin designation
gapore.
designation (since 1992) (since 2019)
§§ World Organization for Animal Health RESPONDING WITH SPEED AND AGILITY
(OIE) Collaborating Centre for Food Safety When COVID-19 happened, SFA stepped up to
designation (since May 2014) coordinate the deployment of the Safe Distanc-
ing Ambassadors and Social Distancing Enforce-
2 Singapore Food Agency Annual Report 2020/21 3
MESSAGE FROM THE CHAIRMAN MESSAGE FROM THE CHAIRMAN
ing. In parallel, as part of our sustainability efforts, As we ramped up local production, there was a
we needed to be innovative, both in resource util- need to increase consumer awareness of local
isation and farming technologies in the master produce. The SG Fresh Produce logo was intro- ognition Programme (LRP) was also introduced
planning of the Lim Chu Kang area which was duced in June 2020, to help consumers identi- to enhance the recognition of private testing
announced in October 2020. Plans are underway fy local produce easily. SFA also launched the laboratories by food industry players and foreign
to engage different stakeholders to solicit ideas #fromSGtoSG integrated marketing communica- competent authorities. This would help build
so that we can create a high-tech, highly produc- tions campaign in August 2020, to promote the local industry capabilities in testing, inspection,
tive and resource-efficient agri-food cluster. consumption of local produce. Ideas were crowd- and certification.
tion Monitoring in the world f rom 2020 to 2024.
sourced from a Citizens’ Workgroup through This designation is a testament to NCFS’s food
Research and development (R&D) is a pivotal pil- a series of workshops. This resulted in two pilot On the international front, SFA’s Food Safety
testing and research capabilities, and enhances
lar driving the innovation of agri-food technolo- projects that would show first-time mothers Monitoring and Forensics Department, under
Singapore’s reputation for food safety.
gies and products. The Government had earlier the benefits of eating local produce, and how to the National Centre for Food Science (NCFS), has
set aside $144 million of research funding under readily identify local produce in wet markets. been designated as a World Health Organization
(WHO) Collaborating Centre for Food Contamina- TRANSFORMING THE SINGAPORE FOOD
the Singapore Food Story (SFS) R&D Programme SYSTEM TOGETHER
to catalyse R&D in sustainable urban food pro- To enable the growth of a vibrant food ecosys-
To achieve our mission of ensuring and securing
duction, future foods, and food safety science tem in Singapore, SFA pioneered the regulatory
a supply of safe food, we welcome more collab-
and innovation. In October 2020, a new facility framework for novel foods, placing Singapore
orations with industry partners, institutions of
was also established in SFA’s Marine Aquaculture on the world map as being the first country to
higher learning and research institutes to nur-
Centre to deepen our capabilities in fish nutrition approve the commercial sale of cell-based meat
ture a sustainable, safe food eco-system. SFA will
and feed development. for local consumption, i.e. that of EAT Just’s cul-
continue to help local agri-food companies scale
tured chicken nuggets. A new Laboratory Rec-
and expand to the region, and exploit enabling
technologies. We will also deepen our capabili-
ties in food science and smart regulation, as we
shape policies in tandem with new market inno-
vations. As food safety is a joint responsibility, SFA
will continue to work with industry and consum-
ers to build their capabilities and educate them
on their roles in ensuring food safety.
LIM CHUAN POH (MR)
CHAIRMAN, SFA
Feed facility in the Marine Aquaculture Centre
4 Singapore Food Agency Annual Report 2020/21 5
BOARD OF DIRECTORS
BOARD OF DIRECTORS Mr Lim Chuan Poh (Chairman)
§§ Non-resident Ambassador to Israel, Ministry of Foreign
Ms Han Yong May
§§ Editor, Chinese Media Group NewsHub,
Affairs Singapore Press Holdings
§§ Chairman, Lee Kong Chian School of Medicine Governing
Board Dr Ho Kim Wai
§§ Board of Trustees, Asia Pacific Breweries Foundation §§ Associate Professor, Banking & Finance, Nanyang
§§ Board of Trustees, Nanyang Technological University Business School, Nanyang Technological University
§§ Senior Scientific Advisor to MINDEF (till 30 Sep 2021)
§§ Board and Council Member, Science and Technology in Mr Krishnan Muthappan
Society Forum
§§ Board Member, Hindu Endowment Board
§§ Member, Japan’s World Premier International Initiative
Programme Assessment and Review Committee §§ Finance Member, Hindu Endowment Board
§§ Special Committee Member, Japan Science and §§ Director & Shareholder, Markham Agro Pte. Ltd.
Technology Agency Advisory Committee §§ Director, Markham Agro (19 HK) Pte. Ltd.
§§ Council Member, University of Illinois System President’s §§ Director & Shareholder, Meleri Capital Pte. Ltd.
Advisory Council
Prof John Lim
Mr Lim Kok Thai §§ Executive Director, Centre of Regulatory Excellence,
§§ CEO, Singapore Food Agency Duke‑NUS Medical School
§§ Board Director, AgriFood Technologies Pte. Ltd. §§ Senior Advisor, Ministry of Health
§§ Member, Tropical Marine Science Institute Management §§ Chairman, Consortium for Clinical Research & Innovation
Board Singapore
Mr Lim Chuan Poh Mr Lim Kok Thai Mr Andrew Kwan Ms Han Yong May §§ Board Member, St Andrew’s Mission Hospital
Chairman Mr Andrew Kwan §§ Council Member, Advertising Standards Authority of
§§ President, Restaurant Association of Singapore Singapore (ASAS)
§§ Deputy Chairman, Focus on the Family §§ Member, US Pharmacopoeia Council of the Convention &
§§ Deputy Honorary Secretary, Singapore Business Federation Chair, Asia-Pacific Regional Chapter
§§ Chairman, Aquaculture Innovation Centre §§ Member, Executive Board, APEC Life Sciences Innovation
§§ Non-Resident Ambassador to the Kingdom of Sweden, Forum
Ministry of Foreign Affairs §§ Advisor, Mobile-health Network Solutions (MaNaDr)
§§ Member, Info-communication Media Development §§ Member, Leadership Group of Davos Alzheimer’s
Authority Collaborative
§§ Chairman, Globamatrix Holdings Pte. Ltd
Mr Jim Lim
§§ Chairman, Commonwealth Retail Concepts Pte. Ltd.
§§ Partner and Head of Department, Intellectual Property
§§ Director, Spinnaker360 Pte. Ltd.
and Technology, Withers KhatterWong LLP
§§ Chairman, Commonwealth Capital Pte. Ltd. (Partner till 31 Jul 2021)
§§ Director, NPE Print Communications Pte. Ltd.
§§ Director, Commonwealth Harvests Pte. Ltd. Mr Ong Chao Choon
§§ Director, Barramundi Asia Pte. Ltd. §§ Partner, PricewaterhouseCoopers and related entities
§§ Chairman, Bakematrix Pte. Ltd. §§ Board Member, Art House Limited (till 31 May 2021)
Dr Ho Kim Wai Mr Krishnan Muthappan Prof John Lim Mr Jim Lim §§ Chairman, Swiss-Bake Pte. Ltd §§ Board Member, Community Foundation of Singapore
§§ Chairman, Commonwealth Culinary Creations Pte. Ltd. §§ Board Member, Lee Kuan Yew Fund for Bilingualism
§§ Chairman, Commonwealth Food Services Pte. Ltd.
§§ Chairman, Zac Meat & Poultry Pte. Ltd. Mr Pier Luigi Sigismondi
§§ Director, Barramundi Asia Holdings Pte. Ltd. §§ President, Worldwide Packaged Foods, Dole Asia
§§ Director, Commonwealth Food Solutions Pte. Ltd. Holdings Pte Ltd
§§ Director, Baker & Cook Pte. Ltd.
Ms Thien Kwee Eng
§§ Director, Metro Graphic Pte. Ltd
§§ Board Member, Singapore Tourism Board
§§ Director, Metro Packaging Pte. Ltd.
§§ Board Member, Singapore Food Agency
§§ Director, The Soup Spoon Pte. Ltd.
§§ Board Member, Sentosa Development Corporation
§§ Director, SouperFoods Pte. Ltd.
§§ Director, Sentosa Leisure Management
§§ Director, &Willin Pte. Ltd.
§§ Director, Sentosa Cove Resort Management
§§ Director, Kokubu Commonwealth Trading Pte. Ltd.
§§ Director, Mount Faber Leisure Group
§§ Director, Smorgasbord International Pte. Ltd.
§§ Shareholder, Marine Produce Australia Ltd Mr Mohd Fahmi Bin Aliman
§§ Shareholder, MPA Fish Farm Pty Ltd §§ Director, Operations and Mobilisation, National Trades
§§ Shareholder, MPA Marketing Pty Ltd Union Congress
§§ Director, Commonwealth Kokubu Logistics Pte Ltd §§ Deputy Executive Secretary, Supply Chain Employees’
Mr Ong Chao Choon Mr Pier Luigi Sigimondi Ms Thien Kwee Eng Mr Mohd Fahmi
§§ Shareholder, Barramundi Asia (B) Sdn Bhd Union (till 31 Jul 2021)
Bin Aliman
§§ Shareholder, Edamummy Pte Ltd
§§ Shareholder, Peas Not War Pte. Ltd.
§§ Director, Fassler Gourmet Pte Ltd
§§ Director, Commonwealth Concepts Pte Ltd
§§ Director, Commonwealth Restaurant Holdings Pte Ltd
§§ Director, Commonwealth Logistics II Pte Ltd
§§ Director, Commonwealth Ventures Pte Ltd
§§ Director, Commonwealth Ventures II Pte Ltd
§§ Director, Float Pte Ltd
§§ Director, SGProtein Pte Ltd
6 Singapore Food Agency Annual Report 2020/21 7
LEADERSHIP TEAM CORPORATE GOVERNANCE
The SFA Board and Leadership Team have put in place a framework for adherence to good corporate
governance practices. The SFA Act governs the work of SFA and its Board. Board members hail f rom a
broad range of fields from both the public and private sectors, providing a spectrum of expertise and
depth of experience to the organisation.
INTERNAL CONTROL FRAMEWORK
SFA has in place an organisation-wide system of internal controls, which includes:
Mr Lim Kok Thai Dr Tan Lee Kim Mr Chan Hian Lim Mr Melvin Chow
Chief Executive Officer Director-General, Deputy CEO Senior Director, §§ An organisational structure with clear definitions of responsibility and reporting mechanisms at dif-
Food Administration & (Corporate, Industry, and Food Supply Resilience
Deputy CEO Technology) Division
ferent levels of the organisation.
§§ Documented policies and procedures, proper segregation of duties, approval procedures and au-
thorisations, and checks and balances built into SFA’s processes.
§§ Systems to safeguard assets, maintenance of proper accounting records, reliability of financial infor-
mation, compliance with appropriate legislation, regulations, and best practice.
§§ Financial Regulations that set out financial policies, procedures, and financial authority on the vari-
ous operations in SFA.
§§ A Code of Conduct that lays out the values and key principles governing the conduct of officers, and
provides guidance as they carry out their daily work.
§§ A whistleblowing policy that allows officers and external parties to report on fraudulent and wrong-
Ms Lim Melin Dr Choo Li Nah Dr Astrid Yeo Ms Siti Suriani ful practices.
Senior Director, Senior Director, Senior Director, Senior Director,
Urban Food Solutions Communications & Service Food Regulatory Licensing & Permits §§ Independent internal audit function and external audit functions.
Division Quality Division Management Division Division
These internal control systems are designed to manage risks rather than to eliminate the risk of failure,
and provide only reasonable, and not absolute, assurance against fraud, material misstatement or loss.
INTERNAL AND EXTERNAL AUDIT FUNCTIONS
The Internal Audit Unit operates independently from other Divisions in SFA, and reports to the SFA
Board’s Audit and Risk Committee. The Internal Audit Unit advises SFA’s management and the Audit
& Risk Committee on the system of internal controls in SFA. Reviews performed by the Unit help the
Board in promoting good corporate governance by assessing the design and operating effectiveness
of the controls. The reviews also focus on compliance with government instruction manuals and SFA’s
policies and procedures.
A/P Joanne Chan Mr Kevin Khng Ms Kho Soo Pei Dr Abdul Jalil
Centre Director, Senior Director, Senior Director, Senior Director, SFA’s accounts are audited by the Auditor-General’s Office of Singapore or such other auditor that
National Centre for Food International Relations Corporate Development Joint Operations Division may be appointed by the Minister for Sustainability & the Environment in consultation with the Audi-
Science Division Division
tor-General. The external auditor engaged for the financial year, which ended on 31 March 2021, was
BDO LLP. The external auditor reports its audit findings and recommendations to SFA Board’s Audit
and Risk Committee. SFA’s Board approves the accounts and forwards the audited statements to the
Ministry of Sustainability & the Environment and Auditor-General’s Office.
BOARD COMMITTEES
As part of corporate governance, Board Committees comprising Board members are formed to review
financial matters such as changes in accounting practices, financial regulations, and procedures. It
also reviews and endorses audit plans and reports, control improvements, risk management f rame-
works, and policies.
Dr Hazel Khoo Dr Alvin Yeo Ms Cheong Lai Peng The Audit & Risk Committee assists the Board to provide guidance and advice on strengthening SFA’s
Senior Director (RIE2025), Senior Director, Senior Director, Industry
Science & Technology Planning & Organisation Development & Community
financial reporting process, internal controls, and risk management. Chaired by Mr Ong Chao Choon,
Division Division Partnership Division the Audit & Risk Committee comprises Prof John Lim and Mr Jim Lim.
8 Singapore Food Agency Annual Report 2020/21 9
ORGANISATIONAL CHART
Chief Executive
Officer (CEO)
Director-General and Deputy CEO Deputy CEO (Corporate, Industry, & Technology)
Internal Audit Unit
Food
Corporate Communications & Planning & International Joint Science & Food Supply
Regulatory
Development Service Quality Organisation Relations Operations Technology RIE 2025 Resilience
Management
Programme
Administration Strategic & Strategic Planning Operations Research Food Supply Regulatory
Marketing & Organisation Management Planning Strategies Policy
Finance Communications Development
Operations Operations Regulatory
Procurement Media & Social Futures Policy & Devt Technology Standards
Media
Human Resource Data, Research & Operations National
Service Quality Transformation (DaRT) Planning & Codex Office
Infocomm
Contingency
Technology
Veterinary
Corporate Legal
Public Health
(incl SIR)
Investigation
Prosecution
Industry
Food Infrastructure Development Urban Food National Centre for Licensing
Development & & Community Solutions & Permits
Food Science
Management Partnership
Infra Planning & Industry Aquaculture Research & Food Production & SFA East Regional Office
Development Development Risk Assessment Processing
Agritech & Food SFA Northwest Regional Office
Properties & Land Community Innovation Food Safety Food Services
Management Partnership Monitoring & SFA Central Regional Office
Forensics Food Trade
Infra Management Market Access SFA Southwest Regional Office
Export Inspection &
Capability Certification
Development
Licence
Management
10 Singapore Food Agency Annual Report 2020/21 11
We plant the seeds of food security
far and wide, so that Singaporeans
FEEDING OUR can always enjoy a wide variety
of safe food on their tables. By
NATION planning for the long term, we
secure Singapore’s food supply for
current and future generations.
Safeguarding Our
Food Supply
SAFEGUARDING OUR FOOD SUPPLY
SAFEGUARDING OUR FOOD SUPPLY
MAJOR SOURCES OF SUPPLY OF THE MOST COMMONLY CONSUMED FOOD ITEMS
(JAN-DEC 2020)
SFA proactively plans for the long term when it comes to safeguarding Singapore’s food
supply. To feed the nation, we adopt the strategy of ‘three food baskets’:
United States Brazil India Thailand Malaysia China
Chicken Chicken Rice Rice Vegetables Vegetables
Fruits Pork Sugar Sugar Cooking Oil Fruits
Milk Beef Vegetables Milk Fruits Fish
Diversifying Growing Growing Vegetables Fish Fruits Hen shell eggs Cooking Oil
food sources locally overseas Pork Milk Vegetables Chicken
Beef Fish Milk
Hen shell eggs Sugar
Chicken Fish
PER CAPITA CONSUMPTION AND IMPORT VOLUMES Duck Duck
OF THE COMMONLY CONSUMED FOOD ITEMS Pork
(JAN-DEC 2020)
Per Capita Consumption Import volumes
Fruits 72 kg 427,697 tonnes
Leafy vegetables 16 kg 80,434 tonnes
Other vegetables 82 kg 478,618 tonnes
Chicken 36 kg 230,929 tonnes
Duck 2 kg 12,215 tonnes
Pork 22 kg 128,353 tonnes
Mutton 2 kg 14,835 tonnes
Beef 4 kg 33,519 tonnes
South Africa Vietnam Indonesia Philippines Australia New Zealand
Hen shell eggs 388 pieces 1,607m pieces Fruits Rice
Fish
Cooking Oil
Pork
Fruits Sugar
Milk
Milk
Fruits
Vegetables Fish Vegetables Beef
Fruits Vegetables Fruits Mutton
Fish 16 kg 100,264 tonnes Milk Mutton
Pork
Beef
Other seafood 6 kg 34,074 tonnes Cooking Oil
Fish
Note: All meat and seafood are in live, chilled, and frozen forms; vegetables and fruits are in fresh and chilled forms.
14 Singapore Food Agency Annual Report 2020/21 15
SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
BASKET 1: DIVERSIFYING IMPORT SOURCES
TOP 3 SUPPLY SOURCES OF MOST COMMONLY CONSUMED FOOD ITEMS
(JAN-DEC 2020)
More than 90 percent of our food is imported from over 170 countries/regions overseas.
Australia Brazil China Indonesia Ireland Malaysia New Singapore South Thailand USA Vietnam Singapore’s food importers leverage the nation’s connectivity and global free trade
Zealand Africa
environment to import from multiple sources. Should there be a disruption to any one
Fruits
source, importers can tap on alternative sources to minimise the impact and ensure our
Leafy food supply remains stable.
vegetables
Other
vegetables
ACCREDITING NEW poultry to Singapore, SFA up- proved the export of eggs to
Chicken
IMPORT SOURCES dated its requirements to stip- Singapore f rom three addi-
Duck ulate that importers must first tional countries – Netherlands,
SFA actively accredits new im-
be accredited for frozen poul- Poland, and Finland, bringing
Pork port sources to support the di-
try imports, and have a prov- the total number of approved
versification of our supplies. In
en track record of exports to countries for eggs to 14. SFA
Mutton FY 2020, we accredited 122 new
Singapore before they are al- also accredited an additional
farms and establishments as
Beef lowed to export chilled poultry 33 layer egg farms in approved
additional sources of food, such
to Singapore. In addition, indi- countries in FY 2020.
Hen shell as eggs, poultry, and pork.
eggs vidual establishments interest-
ed to export chilled poultry to MONITORING BUSINESS
Fish SFA requires meat and meat
Singapore must provide shelf CONTINUITY MEASURES OF
products, including poultry and
Other life studies and packaging in- EGG IMPORTERS
seafood eggs, to be imported from ac-
formation for SFA’s evaluation. Business continuity plans
credited sources that meet our
In FY 2020, SFA approved the (BCPs) are important for food
food safety and animal health
export of chilled poultry to Sin- traders to mitigate the impact
standards and requirements.
LOCAL FARM PRODUCTION LICENSED FOOD FARMS IN SINGAPORE gapore from Australia, France, of food supply disruptions and
Accreditation is necessary as
(JAN-DEC 2020) (APR 2020 – 31 MAR 2021) New Zealand, and Thailand. maintain operational viability
these products can carry food
safety risks and animal diseas- during unanticipated supply
Food item Production As a percentage es. In FY 2020, SFA continued
ACCREDITING NEW EGG shocks. Since early 2019, egg
volume (total) of consumption SOURCES importers have been required
Hen and to support importers in their di-
quail eggs Other general agriculture versification efforts while tight- Following assessments of over- to submit a BCP as part of their
Fish^ 3,960 tonnes 8%* 5 farms (e.g. goat, frog,
shrimp, cattle, food crops) ening food safety protocols. seas competent authorities’ licence application and annual
food safety and animal health renewal. In FY 2020, SFA con-
Beansprouts
9
Other REVISING CRITERIA FOR regulatory systems, SFA ap- tinued to engage and support
Seafood 607 tonnes 6 IMPORTED CHILLED POULTRY
Sea-based
fish In May 2020, SFA revised its ac-
Leafy creditation criteria and import
vegetables 11,656 tonnes 13% 110
conditions for chilled poultry
Total to enable a greater variety of
Other 247 food imports into Singapore.
vegetables 11,137 tonnes Chilled poultry was previously
not allowed to be imported as
it poses a higher risk than fro-
Poultry 616m pieces 28% zen poultry due to its shorter
(hen eggs)
shelf life, which may lead to po-
Leafy Land-based
vegetables fish tential spoilage and presence
^ Refers to local farm production figures only, excluding local
22 of pathogenic bacteria. In FY
landings 95
* Refers to local farm production as a % of fish (live and chilled
2020, following a risk assess-
only) consumption ment of countries or regions
that intend to export chilled
16 Singapore Food Agency Annual Report 2020/21 17SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
BASKET 2: BOOSTING LOCAL PRODUCTION
Producing food locally enhances Singapore’s food security, especially in times of supply
disruption. SFA pushes the frontiers of innovation to grow food in our city – not just
productively, but also in ways that are sustainable for the environment and future
generations of Singaporeans.
In February 2019, the govern-
ment announced plans to build
up the local agri-food indus-
try’s capability and capacity to
produce 30 percent of our nu-
tritional needs locally and sus-
tainably by 2030.
importers to fulfil their BCP
requirements through various Vessel calls and fish volumes handled by JFP & SFP
channels, such as an indus- (FY 2020) PLANNING FARM SPACES
try-wide virtual engagement FOR THE LONG TERM
session, as well as one-to-one Fishery ports Vessel calls handled Seafood volumes Singapore has about one per-
clinics. Since January 2021, egg handled cent of land dedicated to agri-
importers have also been sub- culture. Given such constraints,
ject to monthly assessments by JFP 2,606 43,932 tonnes we need to adopt a holistic and
SFA to ensure that they follow long-term approach so that we
their BCPs. SFP 5,62 5,040 tonnes can scale up local farm pro-
duction. At the same time, we
MANAGING KEY FOOD are also identifying alternative
SFA also manages the Pasir
DISTRIBUTION NODES spaces for farming and devel-
Panjang Wholesale Centre
oping innovative ways to in-
Wholesale centres are key dis- (PPWC), the main wholesale
tensify production in an urban
tribution nodes in Singapore’s and distribution centre for
setting.
food supply chain. SFA over- local and imported fruits and
sees two fishery ports and a vegetables. In FY 2020, there
fruit and vegetable wholesale MASTER PLANNING
were 370 tenants in PPWC. In
centre to facilitate the smooth LIM CHU KANG
FY 2020, the majority of vege-
importation of food. tables sold at PPWC were from In October 2020, SFA an-
Malaysia, China, India, Austra- nounced plans to embark on a
SFA manages the Jurong Fish- lia, and Indonesia, and top five holistic exercise to master plan
ery Port (JFP) and Senoko Fish- sources of fruits were Malaysia, the Lim Chu Kang area into a
ery Port (SFP), which serve China, South Africa, Australia, hi-tech agri-food zone that can
as wholesale and distribution and the Philippines.Malaysia, raise food production in a sus-
centres for locally sourced and China, South Africa, Australia, tainable and resource-efficient
imported fish and seafood. In and the Philippines. manner.
addition to the sea route, im-
ported fish and seafood come As part of the consultative pro-
via land and air routes as well. cess, SFA has been engaging
In FY 2020, there were 128 ven- stakeholders, such as the Sin- to rally their support and seek engage with food farms, non-
dors in JFP and 28 vendors in gapore Agro-Food Enterprises their input on the types of in- food farms, nature groups,
SFP, and the majority of fish- Federation Limited (SAFEF), frastructure and shared facili- educators, solution providers,
es handled at the ports came Kranji Countryside Association ties required to better support ecosystem players, members of
from Indonesia, Vietnam, Ma- (KCA), and Fish Farmers As- farms of the future in Lim Chu the public, and public officers
laysia, Norway, and Thailand. sociation of Singapore (FFAS) Kang. SFA will also continue to to seek their views and sugges-
18 Singapore Food Agency Annual Report 2020/21 19SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
tions on the master plan. These local sea-based farms. To en- SFA’s hatchery training in park’s hi-tech vertical farm. The
include developing the Lim sure that our sea spaces can broodstock management, live vegetables will then be distrib-
Chu Kang area into a vibrant sustain high-yielding produc- feed production, and larval uted or sold to the community.
destination for recreation and tion in the long term, SFA has rearing. Features such as a tilapia pond
education, and making it ac- engaged the industry to un- also benefit f rom the BSF facil-
cessible to all. derstand their concerns and SFA is conducting studies on ity, as BSF larvae reared f rom
is working closely with the the potential of fish farming food waste composts are fed as
TENDERING OUT FARMLAND TO industry to uplift the aqua- in Singapore’s Southern Wa- live feed to the tilapias.
PRODUCTIVE FARMERS culture sector through a multi- ters, to assess the level of fish
SFA continued to encourage, pronged approach. production that can be sup- BUILDING A VIBRANT
facilitate, and support the set- ported by the waters without ECOSYSTEM IN AGRI-
ting up of hi-tech and pro- In addition, SFA helps fish impacting site conditions. We FOOD TECHNOLOGY
ductive farms in Singapore, farmers overcome land con- have also been engaging with A vibrant ecosystem in agri-
through tendering farmland. In straints, increase hatchery pro- sea-based farmers on raising food R&D can enable the in-
September 2020, SFA launched ductivity, and ensure resilience production and using more dustry to raise productivity
the sixth tranche of farmland in the local supply of quality sustainable practices to mit- and grow food more sustain-
tenders comprising one land fish fingerlings. In FY 2020, SFA igate impact on the marine ably. It will also help us build
parcel for general agriculture provided technical advice to environment, for continued Singapore’s reputation as a
rooftop sites for urban farm- CREATING A SUSTAINABLE
(food) farming and one land farmers on the design of two productivity of our sea spaces. living technological laborato-
ing. The sites will be used for ECO-TOWN IN TAMPINES
parcel for vegetable farming at new floating hatcheries, and farming vegetables and other ry for urban food production.
SFA worked with Tampines
Neo Tiew Crescent and Sungei assisted in the fine-tuning of IMPROVING PRODUCTIVITY food crops, as well as for other SFA is committed to providing
Town Council, Tampines Resi-
Tengah Road, respectively. hatchery production protocols THROUGH FLOCK related purposes, such as the funding support for R&D, and
dents’ Network, Apollo Aqua-
These tenders were awarded in for Asian Seabass fingerlings. MANAGEMENT packing or storage of produce. engages the industry to en-
culture Group, Netatech, and
March 2021. Altogether, the six Floating hatchery is a new de- To improve productivity, farms Bidders for the first tender courage farms to embrace in-
Otolith Enrichment on Singa-
tranches have awarded farm- velopment and our efforts in often practise flock manage- submitted proposals that in- novation and technology. Each
pore’s first community-based
land to 19 companies. These FY 2020 helped a local floating ment. In FY 2020, SFA obtained cluded hydroponic and vertical licensed food farm is also sup-
circular ecosystem at ‘Sustain-
companies will help contribute hatchery achieve growth con- approval from Malaysia for two farming systems with a variety ported by a dedicated account
ability @ Tampines Park’ for
to our 30 by 30 target. sistency between production local farms to export chickens of innovative features, such as manager f rom SFA who advis-
sustainable food production.
batches through better control and cattle from Singapore. Internet of Things, blockchain es farmers on business devel-
Under this pilot project, resi-
BOOSTING SUSTAINABLE FISH of culture temperature for op- This will provide more options technology, and automated cli- opment, technology adoption,
dents can contribute their food
FARMING timum growth at larval stage. for the prompt depopulation mate control. The other seven and financial assistance, as
waste to a Black Soldier Fly
Farm technicians’ knowledge of cattle as well as spent hens sites are expected to be award- well as facilitates interactions
Besides land, SFA is also un- (BSF) facility, where composts
and skills in hatchery technolo- that have reached the end of ed in FY 2021. and engagements with various
locking the potential of our will be turned into natural fer-
gy were also upgraded through their laying life. public agencies on farming-re-
tilisers for vegetables in the
lated matters.
EXPLORING ALTERNATIVE
SPACES FOR URBAN CO-FUNDING THE UPSCALING
FARMING OF FARM PRODUCTION
Having an urban farm in the In April 2021, a new $60 million
heartlands brings food produc- Agri-Food Cluster Transforma-
tion closer to the community, tion (ACT) Fund was launched
and raises community aware- for application over the next
ness of and support for local five years to replace the Ag-
produce. riculture Productivity Fund
(APF), which was closed for ap-
REPURPOSING MULTI-STOREY plication on 31 December 2020.
CARPARK ROOFTOPS FOR As of 31 March 2021, $53 million
FARMING have been committed f rom the
APF to support 132 local farms
In FY 2020, SFA launched two
growing food such as vegeta-
tenders for a total of 16 Housing
bles, fish, hen egg, shrimp and
& Development Board’s (HDB)
beansprouts.
Multi-Storey Carpark (MSCP) Photo credit: MSE
20 Singapore Food Agency Annual Report 2020/21 21SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
FUNDING R&D PROJECTS ON that were aligned with the across the value chain in Singa-
OVERVIEW OF FUNDING OPTIONS AVAILABLE TO AGRI-FOOD ENTERPRISES
(FY 2020) SUSTAINABLE URBAN FOOD grant objectives to increase pore.
PRODUCTION, FUTURE FOODS, the productivity of local food
AND FOOD SAFETY SCIENCE producers, taking into consid- CONDUCTING R&D
AND INNOVATION eration factors such as cost IN TROPICAL FOOD
• Launched in Aug 2014 effectiveness, resource use ef-
SFA and the Agency for Sci- PRODUCTION
• To help local farms modernise and harness innovative, sustainable ence, Technology and Research ficiency, sustainability, and cli- In FY 2020, SFA undertook
technology, and advanced farming systems, as well as co-fund (A*STAR) jointly developed the mate resilience. a number of R&D initiatives
Agriculture Productivity
test-bedding of technology Singapore Food Story (SFS) to drive the development of
Fund (APF):
R&D Programme to drive re- For example, one of the pro- technologies and deepen Sin-
$63m • Replaced by Agri-Food Cluster Transformation (ACT) Fund in Apr
search in sustainable urban posals will explore genomic gapore’s expertise in tropical
2021 ($60 million allocated)
allocated food production, future foods, breeding technologies to de- urban agriculture and aqua-
and food safety science and in- velop leafy vegetables suitable culture. R&D projects were also
KEY PRODUCTIVITY OUTCOMES BY APF RECIPIENTS novation. A total of $144 million for indoor growth conditions, initiated in collaboration with
(CUMULATIVE AS AT END OF FY 2020) had been allocated for this pro- with the aim to improve yield, agri-food companies, Institutes
gramme as part of the govern- growth rate, and the quality of of Higher Learning (IHLs), and
ment’s Research, Innovation indoor farmed crops. Anoth- research institutes, in which
and Enterprise 2020 (RIE2020) er proposal aims to develop a SFA provided technical inputs
Amount committed
plan. Projects were awarded vaccine for the Scale Drop Dis- and shared facilities. The tech-
$52.7m Man-hours Increased production under two broad themes in FY ease Virus (SDDV) that affects nical know-how was subse-
saved of food-fish by 2020, namely: (1) Sustainable seabass. There is currently no quently transferred to farmers
Amount disbursed Urban Food Production; and (2) known vaccine for SDDV and to help them improve their
285,054 648 tonnes if the development of the vac-
$21.6m Future Foods: Alternative Pro- production capabilities.
teins. cine is successful, Singapore
Projects approved will have the potential to be a ENHANCING AQUACULTURE
Under Theme 1, SFA awarded regional producer and supplier OPERATIONAL EFFICIENCY
232 of autogenous vaccine.
over $23 million in March 2021 THROUGH AI
Increased production of Increased production of
to 12 projects in the domain In FY 2019, SFA’s Marine Aqua-
Projects closed leafy vegetable by hen shell egg by
of aquaculture and urban ag- Under Theme 2, the grant was
culture Centre (MAC) devel-
164 1,700 tonnes 46mil pieces riculture, which covered key administered and awarded by
oped an artificial intelligence
research areas of genetics, dis- A*STAR to research projects in
(AI) and image recognition
ease and health management, the areas of plant-based pro-
technology together with the
systems and conditions opti- teins, microbial proteins, and
Government Technology Agen-
misation, as well as nutrition. cultivated meats. These award-
cy (GovTech) to automate the
• Launched in Apr 2020 These proposals incorporated ed projects will help to build up
counting of rotifers – small zoo-
innovative ideas and solutions the alternative protein industry
30×30 Express grant • To help the agri-food industry significantly ramp up the local plankton that are critical food
call: production of eggs, leafy vegetables, and fish within a shorter for marine fish larvae. The au-
period of time tomation of this process greatly
$39.4m reduced the time taken for ro-
allocated
tifer culture management f rom
40 minutes to one minute. In FY
2020, SFA shared this technolo-
• Launched in 2019 as part of Research, Innovation and Enterprise gy with local stakeholders, in-
2020 (RIE2020) plan cluding hatcheries, farms, and
IHLs, and subsequently made
• To help the local agri-tech and food industry and research
institutions push towards the development and use of: the software available to other
Singapore Food Story local and international users.
(SFS) R&D grant call: »» Sustainable urban food production Since FY 2020, this system has
$144m »» Advanced bio-tech-based protein production been adopted for daily routine
allocated use for the live feed culture at
»» Food safety science and innovation
MAC. The software is being up-
graded to automate the count-
22 Singapore Food Agency Annual Report 2020/21 23SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
ing of other types of live feed the introduction of the Gre- approved for aquaculture use
for fish larvae. enwater technique which in- in Australia.
volves the use of microalgae at
DEVELOPING A NEW SYSTEM an early larval stage. Trials were This study, the first of its kind
FOR INDOOR PRODUCTION OF conducted at both MAC and done on common marine fish
FISH FRY the farm’s premises to finetune parasites in Singapore, found
Over the years, MAC has been the hatchery protocols. SFA that SPC is effective and pro-
developing indoor hatchery also worked with other local duced little toxic by-products,
technology for fish species such hatcheries to improve their making it a safer alternative.
as the Asian seabass. In FY 2020, new indoor hatchery facilities. The SPC treatment method
an indoor tank system for the With SFA’s technical assistance, was adopted and implemented
culture of the orange-spotted these hatcheries successfully at MAC to gradually phase out
grouper (Epinephelus coioides) produced grouper fingerlings the use of formalin.
was successfully established using the indoor tank system.
in collaboration with a local ATTRACTING WORLD-CLASS
hatchery, Fish Vision Agro-Tech. ESTABLISHING A SAFER COLLABORATORS
The survival rate for grouper METHOD TO TREAT FISH An aquaculture nutrition facil-
fingerlings at this hatchery was PARASITES ity was established at MAC to Netatech, a hi-tech, vertical vegetable farm at Tampines Tray planting field trial of xiao bai cai grown with different ratios of
improved f rom less than one Farmers commonly use fresh- BSF frass
provide local and global animal
percent to six percent through water or formalin bath to con- health and nutrition research-
trol parasites in marine fish. ers with an R&D-scale feed mill tical space such as the sides of 2020 to develop a technology cultural or horticultural wastes
While formalin is extremely and experimental tank system HDB blocks. Through this pilot, for the early detection of pests, can be valorised into sustain-
effective against parasites, it is to conduct studies on fish nu- SFA will be able to determine as well as to study the efficacy able and alternative nutrient
potentially hazardous to users trition and feed development. the feasibility and productivity of non-chemical pest manage- sources. SFA has been studying
and the environment if not In FY 2020, MAC collaborated of such a model and potentially ment methods such as traps the feasibility of using Black
correctly applied. In FY 2020, with an international animal unlock more alternative spaces and biocontrol agents. Trials Soldier Fly (BSF) f rass as a basal
MAC studied the use of sodi- health and nutrition compa- for urban farming. began in FY 2020, and results fertiliser to grow vegetables, in
um percarbonate (SPC) as an ny Adisseo, and local research are expected to be applied in view of increasing local interest
alternative treatment method, groups from Temasek Life Sci- DETECTING AND MANAGING farms in FY 2021. in BSF f rass as a fertiliser for
which is reported to be effec- ences Laboratory and James PESTS agricultural purposes.
tive against fish parasites and Cook University Singapore To reduce the reliance on TRANSFORMING FOOD WASTE
to undertake aquatic nutri- chemical pesticides used in INTO ALTERNATIVE NUTRIENTS Preliminary findings have
tion projects. The new facility agriculture, SFA collaborated As part of a circular economy, shown that BSF frass, with its
has enabled SFA to work with with the National Parks Board local biomass side streams sustainable nature and nu-
world-class collaborators on (NParks) on two projects in FY such as food waste and agri- trient-rich properties, could
projects to improve feed for- achieve yields comparable to
mulation and manufacturing those that used chicken ma-
to achieve healthy growth and nure compost. However, in
improve feed utilisation for view of concerns such as the
tropical marine fish such as the high sodium content of BSF
Asian seabass. frass, the larger-scale and lon-
ger-term application of BSF
DEVELOPING NEW frass at farms would need to
TECHNOLOGY TO GROW be further assessed and stud-
VEGETABLES ON WALLS ied in collaboration with IHLs.
In FY 2020, SFA embarked on SFA will be carrying out more
a joint pilot project with Netat- studies on the use of BSF f rass
ech Pte Ltd to develop a hi-tech for vegetable growing and its
vertical vegetable farm that fea- effects on soil quality and food
tures a unique scaffold design safety.
that will allow the farm to be
attached to any unutilised ver- Sticky traps with lures (in red) to trap leaf miner pests
24 Singapore Food Agency Annual Report 2020/21 25SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
DEVELOPING A PIPELINE were trained under these five providing them opportunities
OF LOCAL AGRICULTURAL programmes. to gain insights to our work
TALENT in urban food solutions. In-
Additionally, to meet manpow- terns attached to the indoor
The agri-food industry is a
er needs for higher-order skills agriculture section observed
growth sector that will provide
and for career progression, we and participated in the entire
new jobs and exciting career
partnered the National Uni- growth process of fruited and
opportunities for local talent
versity of Singapore (NUS) to leafy vegetables in selected
in agriculture and aquaculture
offer graduate certifications in experiments, while those at
sciences, engineering, and in-
urban farming biotechnology MAC gained hands-on experi-
fo-comm technology. SFA is
in August 2021. ence and knowledge in general
committed to working with our
aquaculture practices through
partners to grow and nurture
IGNITING STUDENTS’ PASSION visits to local fish farms.
talents in our local agricultural
and aquaculture sectors. In FY FOR FOOD PRODUCTION
2020, SFA facilitated structured SFA continues to work close- At the pre-tertiary level, SFA
internships and job matching ly with IHLs and local farms to mentored nine National Ju-
for new entrants in the indus- provide structured internships nior College students on four
try, as well as developed up- and Work-Study programmes projects related to agriculture
skilling opportunities for those for students interested to pur- and crop planting in FY 2020.
currently in the industry for sue careers in our agriculture This was part of Project Cube/
Screenshot of a virtual learning journey to MAC
better career progression. and aquaculture sectors. In FY Roots, Singapore’s first urban
2020, about 20 students were agriculture research facility
matched to local food farms, in a junior college, for the re- and fertilisers for microgreens. advertising job vacancies via awareness of food security in
GROOMING AGRI-SPECIALISTS
with some joining the farms search and development of in- They also studied the bioreme- the MyCareersFuture job portal. Singapore through various en-
THROUGH CERTIFICATION
upon graduation. novative, sustainable agri-tech diation of surface water using We also worked with farmers to gagement sessions.
In FY 2020, SFA continued
solutions for the production of Moringa seed extract, and the raise the visibility of agri-food
with our efforts to attract and
healthy food. The projects cov- protein levels in different leafy job vacancies by participating DEBUTING THE #FROMSGTOSG
groom job seekers with skill- Besides farms, SFA also wel-
ered topics such as pest man- Amaranthus varieties in Singa- in thematic Virtual Career Fairs. CAMPAIGN
sets required by the agriculture comed 10 interns from poly-
agement for Brassica oleracea pore. In FY 2020, more than 2,000 job
and aquaculture sectors. We technics and universities, In February 2020, together
applications were received for with the then-Ministry of Envi-
worked with various govern-
SFA also organised dedicat- 150 job vacancies offered by 45 ronment and Water Resourc-
ment agencies, IHLs, and local
ed learning journeys to MAC farms. The majority of the job es (MEWR), SFA launched the
farms on Pre-Employment
for students from the School vacancies were filled within a ‘2020: Singapore Food Story’
Training (PET) and Continuing
of Science and Technology, month. campaign to raise awareness
Education and Training (CET)
diplomas in aquaculture and Singapore to pique students’ of Singapore’s food security.
agriculture. As at the end of FY interests in R&D efforts and DRUMMING UP DEMAND SFA also debuted a series of
2020, there were 150 students techniques that would en- FOR LOCAL PRODUCE integrated marketing commu-
currently enrolled in these able large-scale production of In FY 2020, SFA continued to nications initiatives in August
training programmes. food fish. During the COVID- engage consumers, students, 2020 under the ‘#fromSGtoSG’
19 Circuit Breaker period, MAC and various organisations to en- theme to encourage consum-
hosted students virtually via courage them to choose local ers to increase consumption of
SFA also collaborated with
video tours and subsequently produce and support our farm- local produce.
Republic Polytechnic and Te-
organised five physical learn- ers through various outreach
masek Polytechnic to develop
ing journeys for small groups efforts such as virtual talks and The #f romSGtoSG campaign
programmes in agriculture and
of students when restrictions learning journeys. Their spend- featured a series of creative vi-
aquaculture technology. In FY
were eased. ing choices support the busi- suals highlighting our key local
2020, we jointly developed two
SkillsFuture e-learning pro- nesses of local farmers and will produce, which were placed as
grammes and three SGUnited MATCHING TALENTS TO AGRI- contribute towards Singapore’s advertisements at bus stops is-
Skills programmes to equip job FOOD JOBS food security. In tandem with land-wide as well as on social
seekers with the basic skillsets To encourage farms to hire lo- encouraging consumers to media. We also launched a mi-
to transit into the agri-food cals and to facilitate job match- support local produce, we also crosite and videos to provide
sector. About 700 individuals ing, SFA guided farmers in raised their appreciation and consumers with information
An intern working on an indoor vertical growing system for vegetables
26 Singapore Food Agency Annual Report 2020/21 27SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
on the Singapore Food Story, SFA also collaborated with produce, SFA brought the in-
featuring local farms and farm- YoRipe, a cooking and grocery dustry and public together to
https://www.sfa.gov.sg/fromSGtoSG/ ers and highlighting the bene- mobile application, to feature co-create the SG Fresh Pro-
fits of local produce and where local produce in its cooking com- duce (SGFP) logo. This emblem
consumers could buy them. petitions. These included the ‘SG was soft-launched in June 2020
On top of that, we worked with Cookathon 2020’, which featured and featured on online grocery
digital content creators to pub- a ‘live’ virtual cook-along session apps – RedMart by Lazada,
lish articles and videos that hosted by social media influenc- Cold Storage Online, FairPrice
provided consumers with inter- er chef, Sulyn Tan, as well as the On, and Sheng Siong’s allfory-
esting insights into local farms Junior Master Chef Finals where ou.sg. We also partnered some
and the types of local produce contestants had to feature local of these supermarkets to de-
available. produce in their dishes. velop and install local produce
point-of-sale-materials (POSM)
In addition, SFA partnered with Through virtual cooking demon- featuring the SGFP logo in their
Mediacorp to feature local pro- strations and competitions, as physical stores. Subsequent-
duce on the popular televised well as restaurant tie-ups featur- ly, the SGFP logo was officially
cooking competition, Master- ing dishes prepared with local rolled out in August 2020 with
Chef Singapore Season 2. This produce, we hope to endear 11 local farms adopting the logo
PARTNERING SUPERMARKETS
included a challenge that re- and socialise consumers to our on their packaging. As at the
TO DRIVE CONSUMER
quired contestants to create a local farms and their produce, end of the FY, we received a
PURCHASES
new Singapore national dish and encourage them to choose total of 62 applications for the
new logo. In FY 2020, SFA collaborated
using local produce. The pro- local produce. In doing so, we
with various supermarkets to
gramme also featured a local also hope to imbue the impor-
raise awareness of local pro-
fish farm and a special guest tance of sustainability and food In addition, SFA collaborated
duce and persuade consumers
appearance by Chef LG Han, supply resilience to the public. with NDP 2020 to raise aware-
to buy local.
who is known for advocating These were conducted as part ness of local produce through
the use of local produce in his of the month-long campaign, the event’s collaterals. We spon-
#ARecipeForChange, by Te- sored 95,000 EZ-Link charms In January 2021, SFA partnered
cooking.
masek Foundation’s Ecosper- featuring the SGFP logo for in- NTUC FairPrice to organise
ity, a non-profit philanthropic clusion in the NDP 2020 Fun consumer promotions, ref resh
WORKING WITH CHEFS TO
organisation, which focused on Packs, which were distributed in-store branding materials,
SPOTLIGHT LOCAL PRODUCE
the impact of our food choices to teaching/non-teaching staff and ran newspaper advertise-
In response to concerns of cer- ments to highlight local pro-
on the environment. in schools, as well as front-line
tain food supplies being affect- duce. We also worked with
and essential workers.
ed by lockdown restrictions
around the world due to the LAUNCHING THE SG FRESH
COVID-19 pandemic, SFA took PRODUCE LOGO
the opportunity to raise aware- To promote and help con-
ness of the role and importance sumers better identify local
of local produce. We collaborat-
ed with chefs Eric Neo, Jasper
Jek, and KK Khong from the
Singapore Chefs’ Association
(SCA) to create original reci-
pes featuring local produce as
a fresher, safe, and greener al-
ternative to imported produce.
The recipes were pushed out
via the National Day Parade
(NDP) 2020 e-booklet and web-
site, SFA’s Food for Thought
microsite, and #fromSGtoSG
An original recipe featuring local produce by chef Eric Neo microsite.
28 Singapore Food Agency Annual Report 2020/21 29SAFEGUARDING OUR FOOD SUPPLY SAFEGUARDING OUR FOOD SUPPLY
Urban Farms – Agriculture”, setting benchmarks for the gathering online over four ses-
which provides guidelines on production of safe and good sions due to COVID-19, before
clean and green farming prac- quality local produce. moving to a hybrid of physical
tices and methods to grow and virtual meetings when re-
more with less. SS 661 will also RALLYING CITIZEN ADVOCATES strictions were eased. For the
enhance local farms’ compet- TO PROMOTE LOCAL PRODUCE final two sessions, participants
itiveness by allowing them to From July to October 2020, came together to prototype
differentiate and brand their SFA and the Ministry of Sus- and presented six recommen-
produce in the markets. A we- tainability and the Environ- dations covering wide-ranging
binar was organised in March ment (MSE) formed a Citizen’s themes such as education and
2021 to share the scope of tech- Workgroup to co-create solu- building awareness, product
nical requirements with over tions to increase the demand design, user experience, and
200 participants from various for local produce. Close to 400 demand aggregation.
food, testing, and inspection citizens from different walks
companies, as well as associ- of life signed up to be part of MSE and SFA responded to the
ations, agencies, training and the Workgroup, and 50 citi- recommendations from the
NTUC FairPrice to set up an in- displayed at all outlets. SFA PROVIDING ASSURANCE research organisations, and zens from diverse backgrounds Citizens’ Workgroup in Febru-
teractive game at its Parkway also supported Prime in its new TO CONSUMERS THROUGH consultancy companies. were selected. ary 2021. Of the six recommen-
Parade hypermarket that en- e-commerce platform where CERTIFICATIONS dations, two were selected to
couraged patrons to visit var- consumers could purchase On top of enhancing the brand- As at the end of FY 2020, seven Subject matter experts from be piloted together with the
ious ‘Made-in-Singapore’ food homegrown food conveniently. ing of local produce through farms were certified for Good public agencies and indus- Workgroup participants and in-
sections to learn more about the SGFP logo, SFA also took Agricultural Practices for Veg- try were invited to share their dustry, namely: (1) To develop a
Singapore’s food products and We also worked with Sheng steps to raise consumers’ con- etable Farm (GAP-VF), and four knowledge and insights with LoveSGMumsMeal campaign
fresh produce. Siong to produce POSMs of the fidence and interest in local were certified for Good Agricul- participants to enable them to featuring local produce as new
SGFP logo which were placed produce through additional tural Practices for Fish Farming mothers’ first meal after deliv-
develop robust and meaningful
SFA also worked with Cold in all of its outlets in Singa- quality assurance certifications (GAP-FF). Three were certified ery; and (2) To promote local pro-
recommendations.
Storage to roll out ‘Buy Local, pore. Sheng Siong also created attained by our local farms. under the Singapore Quali- duce in wet markets with ‘Made
Eat Fresh’ POSMs featuring a local produce category on its ty Egg Scheme (SQES). These in SG’ visual merchandising that
the new SGFP logo in 40 out- e-commerce store featuring A total of six sessions were
In FY 2020, SFA developed and schemes provide assurance allows shoppers to identify the
lets across Singapore in July the SGFP logo prominently on convened, with participants
launched a new “Singapore to retailers and consumers by source of the produce.
2020. In August 2020, in cele- all local produce retailing in its Standard 661 (SS 661): Speci-
bration of National Day, we en- stores. fication for Clean and Green
couraged consumer purchase
of local produce through Cold
Storage’s online promotions.
In addition, four videos were
produced, in which local chefs
– Annette Tan, Petrina Loh, Hai-
kal Johari, and Damian D’Silva
– demonstrated how to cook
their signature dishes using
local produce.
Together with Prime Super-
market, two ‘Buy Local Pro-
duce’ campaigns were rolled
out, with a series of promotions
featuring local producers. The
campaign comprised news-
paper advertisements and
production of in-store POSMs Speakers at the webinar launch of the Clean and Green Standard in the Agriculture
featuring the new SGFP logo Technology Laboratory at Republic Polytechnic
30 Singapore Food Agency Annual Report 2020/21 31You can also read
