GROW at WORK Employee Wellbeing and Sustainability - GIY.ie
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GROW at WORK Employee Wellbeing and Sustainability
The Global Food Issue
There’s no denying it: our global food system is
“
Food is the defining issue of the
putting an impossible strain on our planet and
impacting human health.
21st century and the strongest
Food production is the largest cause of global environmental change. It
lever to transform the health of
is responsible for up to 30% of greenhouse-gas emissions
people and planet. Our mission
is to educate and enable people and 70% of freshwater use, while habitat loss from humans
to take simple but powerful appropriating land for food production is the greatest driver of
everyday food actions that will biodiversity loss.
progress the UN Sustainable
Development Goals. Globally more than 820 million
people remain undernourished
and more than two billion people are micronutrient deficient.
Michael Kelly | CEO & Founder of GIY
And by 2050, there will be 2.2 billion more people to feed.
Information from ‘the EAT-Lancet Commission on healthy diets from sustainable food systems’ (2019)
Decade of Action
GIY are proud to align our impact with the UN Sustainable Development
Goals (SDGs) and the Decade of Action.
In response to the urgency of the climate crisis, at the end of 2019 we set
ourselves an ambitious new goal: by 2030, GIY will inspire and support
100 MILLION people to make sustainable food choices and take local action
for global change. 2030
2027
2025
2023
100 million
2021 49 million
29 million GIYers
16.5 million GIYers
4.7 million GIYers
GIYers
GIYers
About GIY
Founded in 2008, GIY is a not-for-profit social enterprise and There are three core elements to our
food sustainability organisation that supports people to live work at GIY:
healthier, happier and more sustainable lives by growing § Campaigns and Programmes
some of their own food. that inspire citizens, chefs, companies
and communities to grow, cook and
In 2020, GIY will inspire, support and teach over 950,000 eat their own food
people to grow, cook and eat some of their own food at § Content and Products to
home, school, work and in the community. inspire and support people to make
more sustainable food choices
Our ‘GIY Living’ Goals § GROW HQ is our award-winning
1. Growing some of our own food café and education centre based in
2. Eating more plants and better meat Waterford and the home of GIY
3. Following the seasons
4. Ending food waste Makers of GROWBox | Creators of the TV series
5. Reducing unnecessary food packaging GROW COOK EAT on RTÉ and Amazon Prime
GIY’s Theory of Change
Problem Activities Impact Outcomes
The global food system serves short-
Increased Knowledge
Inspire
term economic interests at the expense
action on food growing and other Food Growing | Food Choices
Our Mission
of the planet and human health.
food system issues Food System
It is responsible for almost a third of Food Empathy
global GHG emissions and 70% of
freshwater use. Our mission is to inspire,
Favourable Food Sustainability
Attitudes educate and enable a global
At the same time, 20% of all deaths are Educate movement of food growers,
associated with poor diet while over people on how to grow food and
two billion people are malnourished. Local | Seasonal | Plants | Zero Waste whose collective actions will
take other food sustainability actions help to rebuild a sustainable
food system.
Solution New Food Sustainability
Enable Behaviours
Food growing informs and empowers
citizens to care more about their food transformative food growing
Grow | Buy | Eat | Waste
and adopt a healthier and more experiences Our Vision
sustainable diet: more plant-based,
local, seasonal and zero waste.
Food Sustainability
We call this food empathy.
Connect We envision a world where all
Our research shows that participants in a community of everyday food food is produced, distributed
GIY’s activities are 3-4 times more likely activists to sustain and build the Increased Wellbeing and consumed for the benefit of
to have a plant-based diet than the
movement the planet and its people.
average person. Mental | Physical | Social
GROW at Home: using GIY’s GROWBox range,
Employee Engagement we give your employees everything they need to
start growing their own food (no experience
Programme required) and the option to take part in a 6-week
growing challenge.
Webinars: our bespoke online workshops
Our Employee Engagement Programme, rooted in wellness and
activate, motivate and engage employees in food
sustainability, is a simple, impactful and cost-effective experience that keeps
matters and sustainability.
your employees connected with your brand and brand values.
GIY App: an employee engagement tool with
We provide a range of products and supports that build a full team growing, cooking and food sustainability challenges
experience, including food growing challenges, an ambassador programme, turned into bite-sized actions and friendly
bespoke webinars, alternative CSR activities and the interactive GIY app. competition.
Ambassador Programme: supported,
trained and incentivised by the GIY team, this core
group of super-users of the GIY app will lead on
challenges and encourage participation across your
organisation.
GROW it Forward: an alternative to traditional
CSR activities, this is an opportunity for employees
to grow with and for their wider network, or
nominate a local community group or organisation
to receive GIY products and support.
B2B Partners: innocent | Energia | Microsoft | HEINEKEN | Fáilte Ireland | AIB | Novartis | Diageo
B2B Partner Testimonials
“ “
Sustainability, including food
sustainability, is one of the defining issues
of the 21st century. For AIB, pledging to
do more around sustainability will also
“
The GIY workshops were fun,
informative and engaging and
In these uncertain times, the GROW at
Home programme offers a unique
opportunity to engage and support
employees in an innovative and
mean considering the food choices that the feedback from those that impactful way. Actively growing food is
we make. We’re proud to join GIY and attended was great. a vital learning opportunity that
other GROW Circle companies to build a addresses our growing disconnect from
Tara Doyle | Corporate Affairs
more sustainable food future for Ireland. food.
Executive, HEINEKEN
Colin Hunt | CEO, AIB Ali Sheridan | Sustainability Consultant
Our B2B partners are critical for achieving our mission to inspire, educate and enable a global movement of food growers.
Everyone that takes part in our Employee Engagement Programme contributes to our goal of reaching 100 million GIYers by 2030.Homegrown At GIY our brilliant and creative team are proud GIYers
and active food growers who understand and appreciate
GIYers the benefits – to both their health and the planet – of
growing some of their own food.
“
Growing food is probably the
“
After three years at GIY, I can
“
I have always been interested
“
Growing some of my own food
simplest way to change how finally admit that I’m no longer in living a more sustainable is a way for me to gain a
you think about the food a growing newbie – I do in fact lifestyle, but never took action greater appreciation of our
system. Working for a social know a turnip from a tomato. until working at GIY. Now, not planet, while reaping the
enterprise with such an I’d go so far as to say I’m quite only am I able to grow my own health and wellness benefits
important mission is the most good at it…if you ignore that veg, but I understand the from growing it myself.
challenging and satisfying work time I planted carrots and then impact growing food at home Homegrown veggies always
I’ve ever done. completely forgot about them! will have on our environment. taste amazing!
Shona Dubois | Head of Alex Hanlon | Operations Tara Hickey | Marketing Tor McIntosh | Operations
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