GREYHOUND DRIVES OMNICHANNEL SECURITY WITH AI, ADVANCED LEARNING TOOLS
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FEBRUARY 2020 GREYHOUND DRIVES OMNICHANNEL SECURITY WITH AI, ADVANCED LEARNING TOOLS – Page 6 (Feature Story) Mobile apps’ explosive growth continues to attract cybercriminals – Page 10 (News and Trends) Fraud orchestration minimizes customer friction, increases security – Page 16 (Deep Dive)
03 WHAT’S INSIDE A look at how merchants are avoiding fraud-related losses, and why savvy firms are focusing on risk management solutions offering frictionless prevention 06 FEATURE STORY An interview with Todd Koch, vice president of strategy, marketing and customer engagement at Greyhound, on how the 106-year-old bus company uses AI and other advanced learning tools for fraud decisioning 10 NEWS & TRENDS The latest news and developments in the space, including details on how scammers are exploiting loopholes in mobile app security, innovative law enforcement moves to unplug online scams and the data breach Amazon is facing 16 DEEP DIVE An in-depth look at why data and fraud orchestration could be banks’ go-to risk management solutions, helping them maximize security with minimal customer frictions as fraud becomes more complex 18 ABOUT Information on PYMNTS.com and Simility ACKNOWLEDGMENT The Merchant Fraud Decisioning Playbook is produced by PYMNTS and sponsored by Simility. PYMNTS is grateful for the company’s support. PYMNTS.com retains full editorial control over the following findings, methodology and data analysis.
Fraud is growing more sophisticated and mul- related data and risks. The latter must also tifaceted, and firms and banks are confronting generate reports that showcase that infor- the daunting task of trying to stay ahead of mation, which can prove to be a complicated cybercriminals. This is becoming even more undertaking. challenging as fraudsters get better at mask- Many FIs and payment service providers ing their identities with stolen credentials, (PSPs) are thus looking to advanced learn- botnets and other tools and technologies. ing tools such as artificial intelligence (AI) The revised Payment Services Directive and machine learning (ML) to close the se- (PSD2) has sought to address these growing curity gaps PSD2’s open API requirements security threats with its strong customer au- create. These technologies can monitor and thentication (SCA) mandate, but compliance report transaction activity as well as un- is creating issues for financial institutions cover emerging fraud patterns. Advanced (FIs) and merchants alike. PSD2 requires FIs learning tools help firms build strong defense to enable access to their customers’ data systems against emerging threats and or- through application programming interfaces chestrate complex authentication decisions (API), but many are ill-equipped to safeguard while complying with new security and finan- these solutions while meeting the open ac- cial regulations. cess requirements. ACROSS THE FRAUD SCA compliance is going to make it even DECISIONING SPACE more difficult for firms to balance securi- Online classified advertising fraud is one of ty and seamless customer experiences, too, the most ubiquitous and fastest-growing pressuring FIs to prove that transactions scams. Phony advertising’s direct cost to ad- are low-risk and thus exempt from SCA and vertisers is projected to grow to $32 billion requiring providers to monitor and record by 2022, up from an estimated $26 billion
WHAT’S INSIDE 4 this year. The Better Business Bureau (BBB) GREYHOUND PUTS OMNICHANNEL of Kentucky recently alerted the public to a SECURITY BEHIND THE WHEEL phishing scam featuring the Amazon logo, for Ticket scam attacks and fraud costs are ram- example. The scheme baits users with emails pant in the travel industry, and 106-year-old thanking them for buying Amazon gift cards bus operator Greyhound has worked to over- and prompting them to click on illegitimate haul and secure its many channels. The firm links to cancel their orders or receive refunds. utilizes AI and ML to reduce both ticket and loyalty program fraud and provide smooth- Fraudsters are using false Amazon products er customer experiences. For this month’s for their crimes, but the company’s legitimate Feature Story (p. 6), Todd Koch, Greyhound’s offerings are also seeing trouble. Its Ring vice president of strategy, marketing and doorbell home security system drew ire when customer engagement, explains how the researchers found users’ private account company overcame decades-old legacy sys- details listed on a website for bad actors tems and upgraded its cyber defenses to stay sharing stolen information. The informa- two steps ahead of bad actors. tion could give hackers access to Ring users’ home addresses, phone numbers and pay- ORCHESTRATING COMPLEX ment details, creating safety issues for their AUTHENTICATION AND FRAUD physical properties, bank accounts and other DECISIONING online profiles. Merchants are inviting increased attention Phishing scams and data breaches are not from fraudsters as they expand their services the only attacks wreaking havoc on con- across multiple channels, meaning they must sumers and merchants — mobile apps are consider more holistic prevention approach- fast-becoming favorite targets for fraudsters. es with multipronged fraud decisioning A recent report found that 93 percent of the strategies. mobile transactions attempted in 2019 were This month’s Deep Dive (p. 16) explores how blocked as fraudulent. These transactions merchants can better identify risky trans- could have resulted in upward of $2.1 billion in actions and orchestrate authentication and fraudulent charges. fraud decisioning efforts with AI and ML sys- For more on these stories and other re- tems, enabling them to break down silos cent fraud decisioning headlines, read the and obtain 360-degree views of customers Tracker’s News and Trends section (p. 10). with the flexibility to combat emerging fraud threats. © 2020 PYMNTS.com All Rights Reserved
WHAT’S INSIDE 5 25% Share of total fraud losses retail banks were able to recover in 2018 $32M Estimated direct cost to 93% Share of attempted advertisers from phony mobile transactions advertising by 2022 that were blocked as fraudulent in 2019 1,562 Number of Ring doorbell $25B Estimated total fraud users whose addresses costs projected for the and passwords were found online travel agency on a dark web marketplace space by 2020 © 2020 PYMNTS.com All Rights Reserved
T he travel industry may have seen exceptional growth in recent years, but the space has also toted the heavy baggage of rising fraud costs. Fraud could cost the market more than $25 billion this year, and approximate- ly 20 percent of attempted travel-related transactions are confirmed to be fraudulent. Dallas-based busing line Greyhound is all too familiar with such problems, prompting it to implement advanced learning technolo- gies to secure ticketing. The 106-year-old company recently under- and customer engagement at Greyhound, ex- went a significant technological overhaul, plained how the company secured the new using AI and ML to upgrade its payment and channels its digital transformation created. enterprise system and make buying tickets as “What we really started with was understand- efficient and secure as possible. Greyhound is ing customers’ pain points throughout the also looking to attract passengers with refur- ticket purchase process, from pre-travel [to] bished buses and self-service kiosks at nearly post-travel,” he said. “Our Number One goal 4,000 terminals across the country. was making sure that process was as fric- In a recent interview with PYMNTS, Todd tionless as possible while making sure that Koch, vice president of strategy, marketing we [offered] a fully secure process.”
FEATURE STORY 8 ROLLING OUT DYNAMIC PRICING Greyhound’s digital push comes as more con- MODELS, MOBILE APPS sumers — many of them millennials — are Greyhound, which United Kingdom-based demanding added affordability, convenience FirstGroup purchased in 2007, serves more and safety from travel companies. Koch than 16 million riders each year across the acknowledged that one of the biggest chal- U.S. and Canada, making IT infrastructure lenges of overhauling Greyhound’s operations upgrades a daunting task. The firm com- was overcoming an enterprise system and pleted the first phase of its transformation corporate culture riddled with “sacred cows.” in 2014, allowing it to use real-time analytics Management had to educate stakehold- and IT tools to create dynamic pricing models ers during the transformation process and and enable online and mobile app transac- overcome reluctance from its 50 bus carrier tions. Greyhound now guarantees customers’ partners. seats, and its airline-style yield management system and real-time pricing algorithms have “We got consistent pushback,” he said, noting sharply reduced overbooking. Streamlining that some “weren’t ready for … the technolo- operations and improving customer insights gies we were putting in.” were key, but so was protecting against fraud, Koch said. NOW, ONCE YOU’VE SELECTED YOUR TICKET, YOU CAN CHECK OUT WITH ONE CLICK. © 2020 PYMNTS.com All Rights Reserved
FEATURE STORY 9 OVERCOMING LEGACY SYSTEMS crowded bus industry, and the firm focus- Riders had to go through 25 steps to purchase es much of its promotional and discounting tickets online prior to the introduction of programs on existing customers rather Greyhound’s new website in 2015, Koch point- than new ones, Koch said. Bad actors used ed out, adding that a printed ticket looked like to take advantage of these gateways, such an “accounting sheet.” as Greyhound’s loyalty program, and in- flict damage on the company, but its new, “You can imagine how much friction that in- enhanced payment system more easily au- troduced and what our conversion rates were thenticates users and prevents such abuses. then,” he said. “Now, once you’ve selected Even third-party purchases are protected, your ticket, you can check out with one click, as these transactions must also go through [allowing] our conversion rates [to go] up Greyhound’s security firewalls. The firm’s significantly.” user identification security system has cut Management also needed to ensure the “chargebacks to nothing,” according to Koch. firm’s new payment system offered custom- Not all of Greyhound’s digital moves have ers’ preferred payment methods, including paid off, Koch noted, citing its attempt to sell cash. Those using hard currency can order tickets via the Apple Watch. tickets online and pay for them upon pickup at brick-and-mortar retailers. This buy now, “No one used it,” he lamented. “It was one pay later (BNPL) program assists those who of those things where it sounded like a are underbanked or do not have funds readily great idea.” available in their accounts. Management is now taking a “wait and see” “That was a huge win … because it enabled approach, Koch said, and is observing how us to shift quite a few people to this really fric- technologies are being used elsewhere in the tionless experience while [also] allowing them travel industry before hopping aboard. Such to continue to transact with us in cash, their an approach may not put Greyhound on the preferred method of payment,” he explained. industry’s technological forefront, but it will ensure its customers remain protected in a KEEPING BAD ACTORS OFF THE BUS market rife with scams. Greyhound offers customers a number of discounts and promotions to compete in the © 2020 PYMNTS.com All Rights Reserved
download on Google Play at the time of pub- ACROSS THE FRAUD lishing. Users downloaded the worst five, DECISIONING SPACE which were responsible for 353 million “sus- UPSTREAM STUDY FINDS 93 PERCENT picious mobile transaction” attempts, nearly OF MOBILE TRANSACTION ATTEMPTS 700 million times. The report also found that WERE FRAUDULENT the top-targeted category was tools/person- Mobile apps allow consumers to quickly and alization/productivity, followed by games and conveniently shop or make payments from entertainment/shopping. anywhere, but their ubiquity has also made them a favorite target for bad actors. A report RISE IN ONLINE FRAUD EXPECTED found 93 percent of mobile transaction at- FOLLOWING DELAYS IN PSD2 tempts from 31 mobile operators across 20 COMPLIANCE countries to be fraudulent in 2019. These 1.6 Data security and anti-fraud measures billion illegitimate transactions would have have been top-of-mind for nearly all intu- cost consumers $2.1 billion if left unchecked. itions as fraudsters ramp up their efforts. PSD2’s much-anticipated implementation Some 98,000 malicious apps were identi- has slowed as affected markets seek more fied last year — up from the 63,000 reported time to adhere to its SCA requirement. These in 2018. Android users were the most affect- delays are preventing the implementation ed, given their majority hold on smartphone of stricter authentication requirements and sales, with 43 million such devices infected will likely contribute to the projected $48 bil- with these apps. Upstream’s study also not- lion annual online payment fraud losses that ed that 32 percent of the top 100 most-active eCommerce, money transfers and other sec- malicious apps were still available for tors will hit by 2023 — more than double the
NEWS & TRENDS 11 $22 billion estimated for 2018, according to a for mobile-based and tap-and-go credit and report. Much of that uptick will be driven by debit transactions, the monitoring compa- fraud involving physical goods at nearly $23 ny noted, likely contributing to this shift — the billion, money transfers at $10 billion and digi- second such decrease since it began tracking tal goods at more than $5 billion. these statistics. This growth in fraud-related losses underpins Banks, card issuers and regulators have bad actors’ improved abilities to easily access been closely monitoring such data, with the personally identifiable information (PII). They Reserve Bank of Australia ordering FIs to work can obtain PII through phishing, but they can toward lowering fraud rates or absorb more also easily buy sensitive customer data on the of the costs accrued from phony transactions dark web. Fraudsters can then use this data — a number that could reach approximately to create synthetic identities and make fraud- $100 million for the nation’s top four card is- ulent purchases or open accounts. The report suers. Those fraud-related expenses were further projects that fraud related to mon- pushed onto merchants prior to the Reserve ey transfers could reach $10 billion by 2023, Bank’s notice. representing annual growth of more than 20 percent over 2018. Industry analysts maintain VIRTUAL SCAMMING that digital schemes’ increasing complexities PROBLEMS should prompt companies to develop more BBB OF KENTUCKY WARNS ABOUT holistic approaches to fraud prevention, en- PHISHING ATTACK BEARING abling compliance above and beyond PSD2’s AMAZON LOGO requirements. Fraudsters’ schemes may be getting more AUSTRALIA SEES DECLINE IN sophisticated, but they are also continuing NATIONAL ONLINE FRAUD RATES their traditional methods. Classified advertis- Some countries are making notable headway ing fraud has been affecting consumers and in the fight against fraud. Australia saw its on- businesses for decades, yet it remains one of line fraud rate dip to $455 million during the the most ubiquitous and fastest-growing on- 2018 to 2019 fiscal year, according to indus- line scams. Recent research projects that it try fraud monitoring firm AusPayNet. That will cost advertisers $26 billion in 2020 — a figure represents a 5 percent decrease from number that could rise to $32 billion by 2022. the $479 million registered the year before. Such scams’ simplicity is what makes them Many of the country’s consumers are turn- successful: Fraudsters post products or ser- ing to more secure services like Apple Pay vices online, which are used to convince © 2020 PYMNTS.com All Rights Reserved
NEWS & TRENDS 12 victims to digitally wire or send money to (P2P) exchange platforms such as Facebook someone who does not exist. The solicitation Marketplace. The $100 prop bills, which can typically includes a well-crafted logo from a be purchased on sites like promoney.com, are recognizable company or entity to foster re- marked “For Motion Picture Purposes” and cipients’ trust. are exchanged for goods from unsuspect- ing sellers. The SMPD has since established The BBB of Kentucky recently alerted the pub- a safe exchange location in front of its head- lic to one such scam featuring the Amazon quarters, which has encouraged more secure logo. Perpetrators sent consumers mali- transactions with unknown buyers and has cious emails thanking them for purchasing reportedly deterred these prop money scams. eGift cards and prompting those who did not to click an embedded link to obtain re- CARDPLANET’S OWNER PLEADS funds. These unsuspecting victims were GUILTY TO IDENTITY THEFT, OTHER taken to a dummy Amazon page from which CHARGES fraudsters could glean the PII necessary to Online scammers try hard to hide their nefar- commit additional crimes. The BBB stated ious acts, but one such operator is learning that recipients should not be fooled by these that cybercrimes have serious negative unexpected emails containing corporate lo- consequences. Aleksei Burkov, the 29-year- gos, no matter how authentic they seem, and old operator of online fraud marketplace added that checking personal accounts to Cardplanet, has pleaded guilty to access de- verify purchases would help protect their on- vice fraud, conspiracy to commit identity line interactions. theft, money laundering and other charges, according to the United States Department LOUISIANA TOWN’S POLICE FORCE of Justice. He was arrested for his crimes in WARNS OF PROP MONEY USE ON SOCIAL MARKETPLACES Israel in 2015, then extradited to the U.S. last year after a lengthy appeals process. Other officials have had to take more unique approaches to curtail online scams, par- Cardplanet sold hackers card information, ticularly as fraudsters unveil new — albeit which was used to clone cards and make $20 simple — methods to defraud victims. The million in fraudulent purchases. This was not St. Martinville Police Department (SMPD) in Burkov’s only venture, however. He also op- St. Martinville, Louisiana, recently announced erated an “invitation-only” site through which that scammers have been using movie prop cybercriminals could acquire other sensi- money to purchase electronics, video games tive products, including hacking tools, money and other items through person-to-person © 2020 PYMNTS.com All Rights Reserved
NEWS & TRENDS 13 laundering services and PII. His sentencing over 1 million international customers’ de- will take place in May. tails for sale on an online forum called Joker’s Stash. The details were priced at $17 per card for U.S. consumers and $210 for those of in- DETECTING ONLINE ternational users. SCAMS ORGANIZED GANGS TAKING THEIR Wawa issued a statement saying it was aware ILLEGAL ACTS TO CYBERSPACE of the attempts to sell customer card informa- Organized gangs are often associated with tion acquired during the 2019 breach, which crimes such as drug trafficking and firearms occurred between March and December, ac- offenses, but some are joining the ranks of cording to Gemini. The latter added that the cybercriminals eyeing the lucrative online breach was “among the largest payment card fraud business. These bad actors are partner- breaches of 2019, and of all time” and affect- ing with money mules who trawl dating sites ed all 860 of Wawa’s store locations. and target vulnerable middle-aged and elder- ly victims, enticing them to open accounts or register limited liability companies to invest in phony business ventures. These gangs add another layer to the already complex schemes companies and FinTechs have to combat. Many firms are thus opting for agile and adaptive risk management solu- tions that can spot complex fraud patterns in real time while also minimizing custom- er friction. WAWA CUSTOMERS’ BREACHED CARD DETAILS ARE UP FOR SALE U.S. convenience and fuel chain Wawa has fallen victim to a cyberattack, solidifying gas stations as some of hackers’ favorite targets, according to a Gemini Advisory report. The company announced that hackers stole and listed more than 30 million Americans’ and © 2020 PYMNTS.com All Rights Reserved
NEWS & TRENDS 14 Researchers have found other security flaws in Ring’s systems that made users’ Wi-Fi passwords available to third parties and enabled company employees to access cus- tomers’ live camera feeds. Ring has denied the latter allegations. RELEASES AND ACQUISITIONS QIB SELECTS IBM SYSTEM TO ADVANCE FRAUD PREVENTION Cybercriminals’ rising fraud success rates are pushing innovative companies to add more secure prevention strategies with minimal customer frictions — top concerns when de- ciding which risk management solutions to SECURITY RESEARCHERS FIND implement or develop. Recent research found FLAWS IN AMAZON’S RING that approximately half of retail banks recov- DOORBELL er less than 25 percent of their fraud costs, eCommerce giant Amazon has a ubiquitous for example, but fraud and data orchestration online retail presence, making it a big focus for solutions’ real-time insights, analysis and pre- cybercriminals. The company’s Ring doorbell dictive features are gaining traction and could home security system came under fire last improve this number. month when researchers found 1,562 Ring users’ email addresses and passwords listed Qatar Islamic Bank (QIB) sought to ensure on a website fraudsters use to share stolen customer trust while enhancing security materials. Hackers who use these items can when it selected technology provider IBM’s gain users’ home addresses, phone numbers data science-based payment fraud pre- and payment information, creating safety is- vention solution, Safer Payments. The sues for victims’ homes and bank accounts. system offers cross-channel fraud pre- vention to help the bank smoothly process Ring users have been advised to update their payments and stop fraud before it happens, usernames and passwords, especially if they QIB said. Safer Payments combines finan- are relatively simple. cial and non-financial data with customers’ © 2020 PYMNTS.com All Rights Reserved
NEWS & TRENDS 15 transaction histories to authenticate their pur- CNP FRAUD PROJECTED TO HIT $7.2B chases in real time, among other features, IN 2020 keeping both the bank and its clients protect- Companies know that paying for fraud pre- ed against bad actors. vention is cheaper than mitigating related financial consequences, and authenticating PAYONEER TO ADD POPs TO ITS potential customers during account appli- PAYMENT PROCESSING CAPABILITIES cation processes can improve their efforts. Fraudsters are confronting new tools de- Numerous data breaches have made it easier signed to thwart their illicit activities: Payment for scammers to piece together various us- orchestration platforms (POPs). These tools ers’ details to create synthetic identities, and aim to consolidate payment processes into application fraud is already a massive burden a single ecosystem to ensure security and across business sectors. Card-not-present speed. An airline could use POPs to create (CNP) fraud is expected to rise to $7.2 billion a network of travel services merchants that in 2020, too, up from $4.5 billion in 2016, ac- would allow customers to purchase airline cording to an Aite Group report. tickets, reserve cars or hotels and perform other related functions without having to re- Cybercriminals are also using bots to open enter payment information, for example. accounts as fast as they can, hoping to over- whelm companies’ systems and achieve as Digital payment platform Payoneer is enhanc- many false approvals as possible. Many rush ing its POP capabilities through its acquisition to exploit merchants’ and FIs’ impulses to of Munich, Germany-based technology com- lighten security standards and better facilitate pany optile. The latter’s system consolidates new account approvals to bring in business, industry players, helps businesses scale their for example. These companies want to cre- operations for quicker expansion into new ate fewer frictions for their buyers and might markets and enables merchant clients to thus remove certain security measures. Bots add payment options and partners as need- accounted for approximately 20 percent of ac- ed. These features will help Payoneer better counts opened between July and September serve its clients with “full control, freedom 2019, according to PYMNTS’ research, mean- and flexibility to design and optimize their ing bad actors will likely find ways around any payment experiences, improving payment subpar defenses. conversion and customer retention,” a press release noted. © 2020 PYMNTS.com All Rights Reserved
ORCHESTRATING COMPLEX AUTHENTICATION AND FRAUD DECISIONING Banks are increasingly embracing new chan- OMNICHANNEL FRAUD PROTECTION nels to offer seamless omnichannel services FIs and PSPs in Europe are particularly inter- to their customers, but doing so often creates ested in robust fraud-busting technologies for silos that handle large amounts of collected SCA compliance, which is mandated under data. This creates new security challenges PSD2. Requiring multifactor authentication as firms must learn to centrally manage their (MFA) could add frictions to companies’ pay- fraud protection methods while also gauging ment systems and customer experiences, but threats across many different channels. such tools are necessary to enabling smart Fraud orchestration can help solve this issue authentication and compliance decisions. ML as it allows banks to build holistic fraud pre- models, which cause minimal payment fric- vention defense systems and gain 360-degree tions and optimal fraud protections, could be views of their customers. It can also help FIs deployed to effectively orchestrate complex assess data from multiple channels, create authentication decisions as fraud becomes seamless connections and enable them to more sophisticated. make complex authentication decisions and detect fraud in real time.
DEEP DIVE 17 eCommerce fraud losses, including those ex- to complete transactions. A recent survey perienced by banking services, are projected found that banks that were able to shift their to reach $48 billion annually by 2023, with in-branch transactions to digital channels synthetic identity theft representing a ma- saw their digital sales volumes increase 26 jor source of loss for FIs. Such schemes percent. It also reported that more than 25 see scammers piecing together consum- North American banks saw digital sales rep- ers’ personal details, such as Social Security resenting approximately 10 percent of all their numbers and birthdates, to create false identi- product sales. Banks that earn consumers’ ties that can be used for fraudulent purposes. trust by securing their mobile data and trans- Estimates suggest that synthetic identity theft actions will likely see plenty of growth, as 40 is responsible for approximately 80 percent of percent of U.S. consumers now use mobile the banking industry’s credit card losses. banking. Fraud orchestration will be key for these FIs given that 93 percent of such trans- Fraud orchestration combats these scams by actions were flagged as fraudulent, however. preventing personal data from being siloed, instead transferring it from one channel to the TRACKING THE PAYMENT JOURNEY next. This strong data connectivity reduces POPs are important to omnichannel fraud de- false positives and is agile enough to thwart tection because they enable banks to track attacks before they happen, which is good payments’ journeys from processing to clear- news for FIs: Recent research showed that ing to reconciliation. POPs can also help FIs more than half of 43 surveyed banks recov- improve customers’ experiences by creat- ered less than 25 percent of their fraud losses. ing smooth, secure payment systems and BANKS BET ON DIGITAL BANKING interfacing with multiple payment gateways — such as foreign exchange and tax engines Banks that are expanding their services — to reconcile transactions at checkout in across multiple channels to accommodate real time. customers’ desires for speed and conve- nience may also see new opportunities to If fraud orchestration platforms work as they drive revenue. One report found that custom- should, they will not only fight digital crime, ers who use at least three channels provide but also generate revenue and enhance cus- double the revenue of those who use just one. tomer relationships — which would be a boon to both banks and their clients. Mobile channels are becoming increasingly important revenue sources for FIs around the globe as more consumers use such devices © 2020 PYMNTS.com All Rights Reserved
PYMNTS.com is where the best minds and the best content meet on the web to learn about “What’s Next” in payments and commerce. Our interactive platform is reinventing the way companies in payments share rel- evant information about the initiatives that make news and shape the future of this dynamic sector. Our data and analytics team includes economists, data scien- tists and industry analysts who work with companies to measure and quantify the innovations at the cutting edge of this new world. Simility’s portfolio includes real-time risk and fraud-decisioning solutions that take data-first ap- proaches to detecting fraud vulnerabilities. The solutions combine AI and Big Data analytics to help businesses address fraud challenges as well as reduce friction and build trust in their brands. To learn more, visit www.simility.com. We are interested in your feedback on this re- port. If you have questions, comments or would like to subscribe to this report, please email us at frauddecisioning@pymnts.com.
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