Global Protocol on Packaging Sustainability 2.0 - (c) 2011
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Global Protocol on Packaging Sustainability 2.0 (c) 2011 A global project by
4 Guidance for Use – Introduction 6 A Common Language 6 Range of Business Decisions 7 Choice of Indicators for Business Decisions 8 Relevance and Significance 8 Life-Cycle Phases 8 Parts of Business 8 Role in Decision-Making 9 Level at which Indicator is Utilized 9 Alignment with other Objectives and Processes 9 Role in Communication 10 Internal vs. External Communication 10 Availability of Data 11 Physical Property Data 11 Data for Driving Selected Indicator 11 Linkages between Different Indicators 11 Types of Packaging 13 Functional Unit, Functional Equivalence and Reference Flow 14 Choosing an Appropriate Functional Unit 14 The Functional Unit in Packaging 15 Primary & Secondary Functions and Functional Equivalence in Packaging 15 Levels of Significance 16 Systematic Use of Life Cycle Assessment in Product Development Guidance on Tools 17 Life Cycle Assessment 17 Tools and Expertise 18 Ecodesign Tools 19 The Future of LCA in the FMCG Sector 20 GPPS Indicator and Metric Overview 21 Environmental – Attribute Indicators / Metrics 22 Introduction 22 Packaging Weight and Optimization 23 Packaging to Product Weight Ratio 24 Material Waste 24 Recycled Content 25 Renewable Content 26
Global Protocol on Packaging Sustainability 2.0 Table of contents 27 Chain of Custody 5 27 Assessment and Minimization of Substances Hazardous to the Environment 28 Production Sites Located in Areas with Conditions of Water Stress or Scarcity 28 Packaging Reuse Rate 29 Packaging Recovery Rate 30 Cube Utilization 34 Environmental – Life Cycle Indicators / Metrics 34 Introduction to Life Cycle Assessment 38 Impact on Climate / Atmosphere 38 Global Warming Potential (GWP) 40 Ozone Depletion 42 Impact on Human Health 42 Toxicity, Cancer 43 Toxicity, Non-Cancer 44 Particulate Respiratory Effects 45 Ionizing Radiation 47 Photochemical Ozone Creation Potential (POCP) 49 Impact on Ecosphere 49 Acidification Potential 51 Aquatic Eutrophication 52 Freshwater Ecotoxicity Potential 54 Impact on Resource Base 54 Non-Renewable Resource Depletion 57 Indicators from Inventory Data 57 Introduction 57 Cumulative Energy Demand (CED) 59 Freshwater Consumption 62 Land Use 68 Economic – Indicators / Metrics 68 Introduction 68 Total Cost of Packaging 69 Packaged Product Wastage 70 Social – Indicators / Metrics 70 Introduction 70 Packaged Product Shelf Life 70 Community Investment 71 Corporate Performance Attributes 71 Instructions 73 Annex 1: Cube Utilization - Protocols for Product Volume (PV)
6 Guidance for Use – Introduction A Common Language The Global Protocol on Packaging Sustainabil- Economic and social metrics ity was created to provide the consumer goods A complete sustainability assessment should and packaging industries with a much needed take into account economic, social and environ- common language with which to discuss and mental aspects. Any business decision almost assess the relative sustainability of packaging. invariably includes an economic analysis, and That common language consists of a frame- environmental indicators are taken into ac- work and a measurement system. The metrics count to an increasing extent, whereas social presented in this report deliver the measure- indicators are generally considered at a corpo- ment system, which, alongside the framework, rate level and are slowly being introduced as offer a standardised way to address a range of considerations at product level. The metrics pro- business questions about packaging sustain- posed here include some, but not a full range ability, either within a company or between of economic indicators. This is not because they business partners. are considered irrelevant, but because economic analysis tools already exist and are already rou- You could consider these metrics to be the tinely used. We encourage companies to follow words in the language and this document as prevailing corporate social responsibility guide- the dictionary. The framework provides the lines and we have added two packaging-related context for the language. social metrics for consideration. Social indicators No need to use every metric for packaging as well as social life cycle assess- Just as it is not necessary to use every word in ment (S-LCA)1 approaches are still in the early the dictionary in every conversation, so it is not phase of development. We expect to be able necessary to use every metric in each discus- to expand the selection of social metrics as this sion about the sustainability of packaging. The area of research progresses in the future. range of metrics aims to cover the full breadth Modular and flexible of environmental and social aspects which may The metrics described in this document can be be needed to answer a range of business ques- put to use in many different ways. They can in- tions, but in each case the number and type form internal decision making, allow communi- of metrics used will depend on the business cation between business partners or with other question being asked. Just as in the dictionary stakeholders, or provide overall packaging sys- analogy, sometimes a single word conveys the tem evaluations. The protocol is designed to al- message correctly and concisely; some business low this level of flexibility, but each different use questions around packaging may just require a for the protocol will have different implications single metric. Similarly, just as some sentences for the selection of relevant metrics, the data re- need to be more complex and lengthy, broader quired and how the results are used. This guid- assessments of packaging sustainability will re- ance aims to help the reader use the protocol quire the use of a range of different metrics. appropriately for all of its potential applications. 1 http://www.uneptie.org/shared/publications/pdf/DTIx1164xPA-guidelines_sLCA.pdf
Global Protocol on Packaging Sustainability 2.0 Guidance for use – Introduction 7 Range of Business Decisions The GPPS metrics can be used to answer a wide cator to ensure that weight reductions aiming range of business questions, either within a to reduce environmental impacts in transpor- business or between business partners. The tation are not annihilated by a reduction in business decisions these metrics address can cube utilization. Another example would be vary greatly. The number and type of metrics to couple a recycled content indicator with an used will depend on the business question be- indicator of packaging weight to highlight po- ing asked. A simple question about the weight tential environmental burden shifting between or recycled content of specific packaging op- recycled content and packaging weight due to tions will require the use of just one metric. By recycling-induced property losses. contrast, an overall assessment and comparison Level 3. Comparative analysis of one or more of entire product and packaging systems will packaging formats/material across multiple require a lifecycle approach and the use of a formats for same functional unit, such as com- wide range of metrics. paring drink packs from glass, plastics, metal For example, one of the pilots shared during or beverage carton to see trade-offs with each the GPPS development aimed to compare the material choice. In this case, life cycle assess- overall sustainability performance of shelf- ment (LCA) may be required. ready packaging with a normal packaging Level 4. Full system design and analysis that delivery system. Since an overall comparison would compare packaging formats/materials was required, it was necessary to look at full with information on the product as well. This life-cycle metrics for both environmental and would involve a LCA that would incorporate social areas, and also to include an economic elements of both the product and the packag- assessment. ing across the supply chain. In this case, vari- Business decisions may be considered at a ous product factors or losses would need to be number of different levels: incorporated, such as use, waste, spoilage and damage. Level 1. Simple analysis where, beyond cost considerations, a single indicator is sufficient to track a change, such as packaging weight, cube utilization, etc. Level 2. Optimization analysis for a given func- tional unit (FU) where multiple indicators could be used in order to increase the environmental relevance as compared to using a single indi- cator. For example, using a weight reduction indicator together with a cube utilization indi-
8 Choice of Indicators for Business Decisions The indicators and metrics fall into three cat- aging alternatives, for example between an egories: Environmental, Economic and Social. agro-sourced material and a fossil fuel-sourced In the Environmental area these metrics are material the set of metrics chosen for the com- divided into Attribute Indicators and Life Cycle parison would have to be a combination of the Indicators. Choosing the indicators that are relevant indicators of both materials in order best for you depends on a number of factors to ensure that there is no shift of environmen- including: what the business question is; what tal burden between the compared alternatives. you are comparing, where in the packaging de- Taking into account the significance of impacts sign process the assessments are being applied, in absolute terms as well as the significance of how the results are being used and where in differences observed is also crucial for good de- the supply chain they are being applied. There cision making. is no single formula or “right answer” in deter- mining how many indicators or which indica- Life Cycle Phases tors to use. Using only one or two indicators The adoption of packaging indicators by an or- can answer a specific question, but may not ganization should be consistent with life cycle give a clear (or complete) picture of actual im- thinking2. The life cycle indicators automati- pacts. In many cases a set of five to 10 indica- cally incorporate the impacts from all phases of tors that clearly represent the company goals the packaging life cycle. In selecting packaging may be more appropriate (and easier to action) attributes, it is also useful to include attributes than a list of 40. The following six points should that address upstream, use phase, transporta- help you choose appropriate indicators, under- tion, and end-of-life characteristics of the pack- standing that this is an ongoing process which age. This helps facilitate life cycle thinking and will need to be revisited over time. consideration of each of these phases in tangi- ble, familiar measures by packaging designers Relevance and Significance and others who influence packaging decisions. The selection of a particular metric depends on the business question being asked, and also of- Parts of Business ten reflects an organization’s most significant An indicator may be more relevant to one part areas of activity and influence. For example, a of a business than other parts of the business. company working primarily with fiber-based For example, packaging reuse rate may be rel- packaging will select the metrics most pertinent evant in one region, but not relevant in anoth- to that material and ignore those that relate er. A packaging manufacturer may have one to other materials for processes. The selection division that uses entirely renewable materials, may also be directly influenced by the severity while other divisions use none. of an issue in context, such as water scarcity in a particular locale. In a comparison of two pack- 2 an approach in which all of the phases of the life-cycle are considered during decision-making, possibly but not necessarily involving the use of life-cycle assessment
Global Protocol on Packaging Sustainability 2.0 Choice of Indicators for Business Decisions 9 Role in Decision-Making Alignment with other As with the adoption of any other metric, it is Objectives and Processes important to consider how the packaging indi- When adopting indicators and incorporating cator is intended to influence decision-making, them into company policies and processes, it as well as any unintended impacts it may have is helpful if the responsibility for measure- on decisions and incentives. In order to ensure ment and tracking of metrics is in close prox- that a metric informs the decision-making, it imity to the decision point and decision-maker. must at minimum be visible to and understood Indicators that are measured separately from by the parties who influence decision-making. other processes will generally have a lesser ef- However, its impact can be augmented by as- fect on decision-making and suffer a greater signing responsibilities related to the metric time lag until results are seen. For example, if a to those with the greatest ability to influence metric such as package to product weight ratio packaging decisions, taking into account the is adopted with the purpose of encouraging following factors: more efficient packaging design, then its meas- urement and the gathering of relevant data Level at which Indicator is Used should ideally be done as part of the design or Throughout the process of selecting appropri- design-approval process. This way, designers ate indicators, it is important to determine the and decision makers are aware of the metric level at which the indicator will be used. Many at the time they are making the decisions that of the metrics could be assessed at packaging impact it. This embedded approach is more ef- component or product level, at business unit fective at giving the metric a role in decision level or at the corporate level. Some metrics making than assigning the data capture and may be used at one level for one purpose (e.g. metric calculation to someone else as part of a managing the average percentage of recycled yearly reporting process. content in a product line) and then aggregated at a higher level (e.g. company-wide for CSR reporting). Keep in mind that the approach to data collection, availability of data, demands on data accuracy, and meaningful units of measurement may vary at each of these levels.
10 Role in Communication Internal vs. External Communication Understanding how the indicators will be used organization may contain a mix of indicators in communication will help in their selection. intended for internal and external communica- For example, are the indicators being used by tion. In addition, some indicators may warrant marketing to show how a product package has different metrics for different audiences. For been improved, or are they being used for cor- example, the package-to-product ratio may be porate reporting to show some improvement relevant for both internal and external audi- over time, e.g. reduction of GHG per unit sold? ences. However, note that even for a single in- If the indicators are being used in a decision- dicator, the specific metric and functional unit making process then it is also crucial that the that will be meaningful may differ depending audience be presented with clearly-stated on the audience. goals in order to understand what is important Note that specific guidance is given within for the company. ISO 14040/44 for life cycle assessment based The use of indicators for external communica- comparative assertions to be disclosed to the tions such as marketing claims or corporate Public. For declarations, labels and claims pro- reporting requires a greater level of accuracy, visions are available in, e.g. ISO 14021 or the documentation and transparency of data than FTC Guidelines on environmental marketing that which is required for tracking and commu- claims (FTC 260). This protocol is not intended nicating progress internally. Aggregate data to replace any of the existing standards and may be suitable for internal use as long as the guidelines which still need to be adhered to in data gaps are not material and the limitations any external communication related to sustain- are adequately communicated. However, in ability performance of packaging and products. such a case it is vital that the internal audience be made aware of the limited purpose and suitability of the data so that external claims are not made without proper substantiation. A set of packaging indicators adopted by an
Global Protocol on Packaging Sustainability 2.0 Role in Communication · Availability of Data Availability of Data 11 An indicator is only as good as its data. Having energy use or other impacts based on detailed sufficient data is therefore essential when se- LCA studies. in many cases there may not be lecting indicators. The availability of data and sufficient data on the specific life cycle under of resources to obtain the necessary data will focus; or the data in the tool may not have impact the number of metrics that can feasi- the capability to discern variations in factors bly be adopted and the value of the metrics such as recycled content. Other indicators may themselves. There are two categories of data: be important to you but may need additional physical property data a company has on each work or time before they can be of value. A packaging component as well as the product good example of this could be the Fresh Water itself (readily available data or obtained from Used from Stressed or Scarce Sources indicator. your supply chain) and data that is used to This particular indicator/metric may be impor- drive selected indicators (mainly in streamlined tant to your company but the mapping of these LCA tools). The source of the data that you use stressed source areas is not developed at this should be documented for each metric. time; however, it may be appropriate to use at a later date. Physical Property Data Each indicator has different data needs (com- Linkages between Different Indicators ponent weight, material type, product size or The metrics presented in this report are not all volume, country of origin, etc). Some of these independent. In some cases there is a link be- data may already be in a company’s specifica- tween two separate indicators, or alternatively, tion/ERP system or may require collection from the same data may be used to calculate different the supply chain. This may not be a limiting fac- metrics. For example, if the metric “Packaging tor for a one-time analysis, but may be a factor to product weight ratio” is calculated, then the if you are reviewing a company’s improvement metric “Packaging Weight” will also have been over time or requiring the indicator’s use for all calculated, and little effort would be needed new product development. If the indicator is to additionally calculate “Packaging weight important for one of the reasons stated above, reduction”. If any of the lifecycle indicators the company may want to begin collecting this are calculated, this would have required col- data for future use. lection of the data for many of the packaging attribute indicators. This means that it is often Data for Deriving Selected Indicators not as onerous as first thought to calculate a Many indicators (and the tools that use them) given range of metrics. require background data based on LCA mate- Figure 1 will help the user understand the rial and process data. These are then used to amount of work that will be needed to calcu- drive the analysis. For example, many stream- late the different indicators. lined LCA tools use data that estimate the GHG,
12 Substances Hazardous to the Environment Photochemical Ozone Creation Potential Non-Renewable Resource Depletion Production in Areas of Water Scarcity Packaging Weight and Optimization Packaging to Product Weight Ratio Freshwater Ecotoxicity Potential Particulate Respiratory Effects Cumulative Energy Demand Ionizing Radiation (Human) Global Warming Potential Freshwater Consumption Packaging Recovery Rate Aquatic Eutrophication Packaging Reuse Rate Acidification Potential Life Cycle Indicators Toxicity (non Cancer) Renewable Content Chain of Custody Recycled Content Land Occupation Ozone Depletion Toxicity (Cancer) Cube Utilization Material Waste Packaging Weight and Optimization Packaging to Product Weight Ratio Material Waste Recycled Content Renewable Content Attributes it will it easier to calculate or measure the attributes and indicators presented in columns. By calculating or measuring the attributes and indicators that are presented in the rows, Chain of Custody Substances Hazardous to the Environment Production in Areas of Water Scarcity Packaging Recovery Rate Cube Utilization Packaging Reuse Rate Life Cycle Indicators Cumulative Energy Demand Freshwater Consumption Land Occupation Global Warming Potential Ozone Depletion Life Cycle Indicators Toxicity (Cancer) Toxicity (non Cancer) Particulate Respiratory Effects Ionizing Radiation (Human) Photochemical Ozone Creation Potential Acidification Potential Aquatic Eutrophication Freshwater Ecotoxicity Potential Non-Renewable Resource Depletion is automatically derived will likely be derived will help to derive Figure 1. There are sometimes strong synergies between the different indicators. This figure shows how the different indicators are related. The colours in the boxes show the degree of relatedness between the calculated indicators (shown in the rows) to the other indicators (shown across the top of the columns). If the box is green, then the other indicator will have been calculated as well, automatically. Blue boxes show other metrics that will likely have been calculated as well. Light grey boxes denote where calculation of the indicator in the row will at least help in calculation of the other indicator in the column.
Global Protocol on Packaging Sustainability 2.0 Types of Packaging Types of Packaging 13 Figure 2 describes some commonly used defini- is designed to ensure damage-free handling tions of types of packaging used in the value and transport of a number of sales or grouped chain. The concepts of primary, secondary and packages. The term “transport packaging” tertiary packaging are standardized in ISO CD does not include road, rail, ship or air contain- 18601. Sales packaging is also a term which is fre- ers. Transport packaging is normally a shipping quently used. The use of several terms may be unit such as an outer case, a pallet, or a crate. required in order to provide an exhaustive de- Sales Packaging is packaging with which the con- scription allowing the determination of where sumer leaves a store. Depending on the location the packaging item in question will be discarded and type of retail activity, sales packaging can be and made available to recovery operators. composed of one or several levels of packaging. Selecting the optimum balance among these The following additional terms are also fre- three levels of packaging is a critical element in quently used to describe packaging levels: packaging design. Figure 2. Common terms used to describe packaging types. Primary Packaging constitutes the packaging de- Packaging constituent: a packaging element signed to come into direct contact with the product. that cannot be easily separated from the rest of the packaging (EN 13427, ISO/CD 18601), for Secondary Packaging (or group packaging) example, a sealing layer in a laminated film. groups a given number of primary packaging units together into a convenient unit at the Packaging component: part of packaging that point of sale. Secondary packaging typically can be separated by hand or by using simple has one of two roles: it can be a convenient physical means (EN 13427, ISO/CD 18601), for means to replenish the shelves; or it can group example, a packaging film. primary packaging units into a package for Packaging system: the complete set of packag- purchase. It can be removed without affecting ing for a given product, encompassing one or the product’s properties, and generally defines more of primary, secondary and transport terti- the unit handled by the retailer. ary packaging depending on the packed prod- Tertiary Packaging (or transport packaging) uct (ISO/CD 18601).
14 Functional Unit, Functional Equivalence and Reference Flow 3 Life cycle assessment (LCA) is a methodol- which all environmental impacts of a given ogy that evaluates the potential impact of the study are reported. It is also the unit driving the use of a product by parsing its function. The data collection process. A reference flow is a functional unit characterizes this function by quantified amount of the product(s), including naming and quantifying the qualitative and product parts, necessary for a specific product quantitative aspects of the function(s) through system to deliver the performance described by questions such as “what”, “how much”, “how the functional unit. A functional unit may have well”, and “for how long”. It is the unit to several reference flows. Product Function Functional unit Reference flow Car Enabling people One person traveling 100 km Passenger car A consuming x L of petrol / 100 km to travel Shoes Protecting foot Protect one foot during 1 pair of dedicated walking shoes or 500 km of walking 2 pairs of standard shoes Packaging Protect product Protect 100g of products until Required primary, secondary &tertiary being on the table of the consumer packaging to deliver adequate protection for a specified distribution system. Light bulb Illuminate Lighting 10 square meters 15 daylight bulbs of 10000 lumen with 3000 lux for 50000 hours with with a lifetime of 10000 hours. daylight spectrum at 5600 K Table 1. Examples of functions, functional units and reference flows in Life Cycle Assessment. Choosing an Appropriate Functional Unit A well defined functional unit allows compari- this case be based on the delivery of a certain son of two essentially different systems or prod- number of uses in the case of a detergent or ucts on an equivalent basis. The functional unit number of servings in the case of foodstuffs, is just as important for comparisons made us- thus better reflecting the service provided to ing attribute metrics, such as packaging weight, the consumer. as it is in LCA. For example, if a comparison of packaging weights of a concentrated product In the case of paint, an ill-defined functional and a non-concentrated one is based on a func- unit would be 1 m2 covered, as this only com- tional unit defined as “protect 1kg of product pares the capability of the compared paints to from factory to consumer”, the concentrated cover a surface but says nothing about how long product will be disadvantaged as the true func- the paint will protect the surface and thus noth- tion of the product is not taken into account. ing about how much paint will be required over A more appropriate functional unit would in an extended period of time. A more reasonable 3 More details can be found in ISO 14040/44
Global Protocol on Packaging Sustainability 2.0 Functional unit, functional equivalence and reference flow 15 functional unit for a paint system would be 1 to the customer. For a material supplier the m2 adequately protected for 10 years. Such a functional unit typically equals the reference functional unit allows taking into account the flow, e.g. in case of a plastic pellet provider the increased quantities of less durable paint that appropriate reference flow is kg of pellets de- would be required to re-paint a surface. livered to the converter. The Functional Unit in Packaging Primary & Secondary Functions and In the case of packaging, which is intimately Functional Equivalence in Packaging connected with the product contained, it is A product or packaging can have different important that the functional unit reflects the functions (primary and secondary functions). packaging performance required with respect What all packaging has in common is that it to the packaged product. This might include: enables delivery of a given quantity of product required strength of the packaging, required from a producer to a customer or a consumer. protection during transportation, preserving Therefore, “contain and protect” is the primary the quality of foodstuffs, protection against function of packaging. There is a multitude light penetration, prevention of residue pro- of secondary functions of packaging: it might duction etc. You may also need to consider le- offer convenient handling, aid storage and gal requirements in relation to the packaged use with open- and re-close features, it may product (e.g. foodstuffs), and the performance be recyclable or recoverable, or reinforce the of the packaging in relation to machinery. brand experience with appearance. When com- paring scenarios it is crucial to make sure that The functional unit will change along the value primary functions are the same and that sec- chain. A typical packaging functional unit for ondary functions are as similar as possible. The a brand owner or a retailer would be to fulfill functional equivalence forms the basis for any packaging functions for 100g of product from comparison in LCA. factory to consumer. For a converter supplying packaging film to a customer, the functional The more functions two packaging alternatives unit could be surface area in square meters of have in common the more meaningful it be- a film with a specified performance delivered comes to attempt direct comparisons.
16 Levels of Significance The metrics proposed in this protocol are - even thumb that differences in LCA metrics such as in the case of life cycle assessment indicators climate change or energy consumption of less - only attempts to estimate “the true” environ- than 10% should not be considered significant mental consequences by estimating potential as long as the differences of compared alterna- impacts. Nevertheless, such estimates are very tives are not one-directional. More sophisticat- useful to improve decision making with the ed uncertainty analysis methods are required intention of improving sustainability perform- with other metrics, such as those relating to ance of packaging and other products just as toxicity impacts. While this may seem limiting, economic models are useful to estimate finan- it often allows identification of clear and un- cial impacts and benefits. As with any compari- ambiguous differences between packaging op- son of estimates, it is important to understand tions as well as the identification of potential the uncertainty involved in the calculation of hot-spots in a studied packaging system. As an the metrics, and the significance of any differ- analogy, while LCA will distinguish chalk from ences observed with respect to uncertainty. The cheese, it will not tell Brie from Camembert! accuracy of a result will vary depending on the type of metrics used and the types of uncertain- ty involved. With simple metrics, such as pack- aging weight, the level of accuracy will simply reflect the accuracy of the measurement tools employed. However, in the more complex life- cycle metrics, the result is a calculation based on a model rather than a direct measurement, and will depend on the accuracy and relevance of the data employed in the model as well as the accuracy of the model itself. This will give a larger margin of error in the final result, so comparisons between different systems should be made with caution taking uncertainty into account. LCA practitioners often use a rule of
Global Protocol on Packaging Sustainability 2.0 Systematic use of life cycle assessment in product development – Guidance on tools Systematic Use of Life Cycle Assessment in Product Development – 17 Guidance on Tools Historically the packaging industry has account- Using such environmental attributes is thus not ed for the environmental impacts of packaging sufficient for companies seeking to continu- through attributes such as packaging weight ously reduce packaging environmental impacts reduction, recycled content, and recovery as they are limited to answering very specific rates of used packaging. Although such indi- questions. A decision support tool giving feed- cators are relatively easy to measure, they are back to the designer on the environmental con- not directly related to environmental impacts; sequences of decisions taken in the packaging rather, they are input information to estimate development process over the entire packaging environmental impacts. A reduced or increased life cycle is therefore required. attribute value may or may not lead to reduced environmental impacts. Life Cycle Assessment Example: design guidelines for packaging The appropriate tool for considering environ- weight reduction would encourage a designer mental impacts over the packaging life cycle to combine materials in multilayer structures ef- is life cycle assessment (LCA). LCA can be per- ficiently combining strengths of individual ma- formed at different levels depending on the terials in order to save packaging weight. Such type of questions being asked, the purpose of guidelines are in direct conflict with guidelines the study, or the state of development of a new on recyclability, which would call for use of a product or a new packaging. The work to per- single material in a packaging format which is form a LCA can range from a couple of hours to easily identified, separated and recycled. While more than 100 days of work. Practitioners gen- a gauge reduction of one material, provided erally classify LCAs in two different categories in that physical performance is conserved, will terms of level of detail: simplified, streamlined most certainly lead to an improvement of en- or screening LCAs and comprehensive, detailed vironmental performance, the same gauge or full LCA. LCA tools can also be separated into reduction achieved by a switch to another ma- two major classes: highly flexible conventional terial does not automatically translate into im- LCA software and tailored and rapid Ecodesign proved environmental performance. tools with a lower degree of flexibility (Table 2). Type of LCA tool Strengths Weaknesses Application Ecodesign Quick, low cost, Low flexibility Design process, environmental consistent, can be used No capacity to capture specificities information, well suited for non-expert by non-experts in a well-framed process Limited possibility to support environmental claims Conventional Robustness, flexibility More costly and long, requires Internal evaluation of a product and Can support marketing expert knowledge comparison with alternatives claims after external To support marketing claims about the peer review environmental impact of a product Table 2. Types of LCA tools and area of application as a function of strength and weakness.
18 Conventional LCA Tools Comprehensive LCA’s are performed using con- consumer goods (FMCG) sector where system- ventional software packages where the user atic product assessment using conventional will go through the full procedure of goal and LCA tools for all product developments would scope definition, inventory assessment, impact generate excessively high costs. Nor is it an eco- assessment and interpretation. A wide range nomically viable solution for small and medium of LCA tools are available for this purpose (1). sized enterprises (SMEs). In addition to this Conventional LCA tools allow for flexibility on the time required to complete a conventional all levels of a LCA. This flexibility also contrib- LCA study is such that results are frequently utes to some of their draw-backs: they require obtained at the end of the packaging develop- considerable expertise and are laborious and ment when a product is ready to be launched. costly. Few companies can afford to employ At this late stage, the freedom for change has in-house LCA expertise, let alone systematically been reduced to a minimum and the cost for use LCA to support decision making in product change is at its maximum (Figure 3). Life cycle development. As a consequence, many studies assessment results thus become at best a strate- are outsourced to LCA consultants. Although gic tool for future improvement of the packag- such an approach is feasible for companies ing life cycle or at worst an expensive way of with products that do not change frequently, it documenting success or failure. is not an efficient approach for the fast-moving Cost for Change Conventional LCA Design freedom Ecodesign tools Concept Final Industrial Post-launch Opportunity Ideation Launch exploration business plan development assessment I/R strategy I/R exloration I/R execution I/R assessment Figure 3. Evolution of cost for change and freedom of change in the innovation process4 . 4 Lundquist, L., The role of environmental impact assessment at Nestlé, The Role of Impact Assessment in Transitioning to a Green Economy, Interna- tional Association for Impact Assessment 30th Annual Conference, Geneva, Switzerland, April 7, 2010 (Reproduced with permission).
Global Protocol on Packaging Sustainability 2.0 Systematic use of life cycle assessment in product development – Guidance on tools 19 Ecodesign Tools There is thus a rationale for simplified and packaging developer a comprehensive assess- tailored LCA-based tools which open LCA to ment of the packaging format being assessed. non-experts, allowing rapid assessment of en- Whereas both tool types require the same level vironmental consequences of design decisions of expertise with respect to interpretation of already at the concept stage. The vast amount results, the advantage of ecodesign tools is of LCAs performed in the past affords an un- their relative simplicity and user-friendliness derstanding of where the hot-spots are in the as well as the speed of assessment. LCA results packaging value chain. This understanding lays obtained using the same tool will be more con- the foundation for efficient streamlining and sistent than comparisons of LCA studies using automation of LCA. Various sector-specific tools conventional LCA tools since the same meth- have been developed or are currently being odology, hypotheses and data are used for all developed; these tools are publicly available studies. The disadvantage of ecodesign tools (2,3). Many value chain operators have also is the fact that although they might be more developed in-house tools adapted to specific consistent they are not more precise or reli- company needs. Such tools aim to preserve the able than a comprehensive LCA generated with integrity of the LCA approach in highlighting conventional LCA software. They will especially environmental issues at each life stage, while encounter limits as soon as the product or pack- doing so more quickly and cheaply. The com- aging to study falls out of the scope defined monality between streamlined automated tools, for the tool. Nevertheless, they constitute an or ecodesign tools as they may also be called, affordable and practical compromise between is that many of the LCA steps requiring consid- the use of simple environmental attributes and erable expertise have been pre-defined for the conventional LCA software, thus providing a user and the interface emulates the develop- better base for decision-making in the FMCG ment process prompting a packaging developer sector. A combination of ecodesign tools and only for inputs with which she or he works on expert work using conventional LCA software a daily basis. Typically, ecodesign tools have the provides a very good basis to tackle most of the following features pre-defined: functional unit, issues regarding packaging and sustainability system borders, inventory data for materials within a company. and processes, including recovery and disposal operations, and impact assessment methods. Frequently such tools also combine life cycle environmental impacts, such as global warm- ing potential, with packaging-specific environ- mental attributes such as packaging-to-product weight ratio, recycled content, fraction of re- cyclable material and so on, thus offering the
20 The Future of LCA in the FMCG Sector LCA is becoming an integral part of the indus- are much stricter. However, they are very useful trial decision-making process. It is used, for for informed internal decision making in the example, to make tactical decisions in product development process as well as for business-to- and process design or improvement, or as a business communication. Needless to say, LCA- support for strategy, or in supply chain man- based claims and comparative assertions made agement and procurement. The increased use to third parties should comply with the require- of LCA has boosted demand for streamlined ments stipulated in ISO 14040 and 14044, re- and tailor-made LCA-based tools. This demand gardless of the LCA tool used to generate the will certainly give rise to the development of results of the claim. It is our hope that the align- a wide variety of tools, which once integrated ment achieved in this project will pave the way or interlinked with existing management tools to a further alignment of ecodesign tools so as will be capable of providing different levels of to facilitate LCA-based information exchange information for different users. between partners of the packaging value chain. In most cases, ecodesign tools do not constitute They will thus allow not only individual value a replacement of conventional LCA for envi- chain members to meet their environmental ronmental claims made to third parties; the objectives more efficiently, but also allow the requirements for this kind of communication entire packaging value chain to do the same. References 1. European Commission - Joint Research Center. Site on LCA Tools and Services. EUROPA. [En ligne] [Citation : 12 01 2011.] http://lca.jrc.ec.europa.eu/lcainfohub/toolList.vm. 2. COMPASS - Comparative Packaging Assessment. [En ligne] Sustainable Packaging Coalition. ht- tps://www.design-compass.org/. 3. Sustainable Packaging Alliance. PIQET Log-in. [En ligne] Sustainable Packaging Alliance. http://piqet.sustainablepack.org/login.php.
Global Protocol on Packaging Sustainability 2.0 GPP Indicator and Metric Overview GPPS Indicator and Metric Overview 21 ENVIRONMENTAL ATTRIBUTES & LIFE CYCLE INDICATORS ATTRIBUTES Packaging Weight and Optimization Assessment and Minimization of Substances Hazardous to the Environment Packaging to Product Weight Ratio Production Sites Located in Areas with Conditions of Water Stress or Scarcity Material Waste Packaging Reuse Rate Recycled Content Packaging Recovery Rate Renewable Content Cube Utilization Chain of Custody LIFE CYCLE INDICATORS – INVENTORY Cumulative Energy Demand Land Use Fresh Water Consumption LIFE CYCLE INDICATORS – IMPACT CATEGORIES Global Warming Potential Photochemical ozone creation potential (POCP) Ozone Depletion Acidification Potential Toxicity, Cancer Aquatic Eutrophication Toxicity, Non-Cancer Freshwater Ecotoxicity Potential Particulate Respiratory Effects Non-Renewable Resource Depletion Ionizing Radiation (Human) ECONOMIC & SOCIAL ATTRIBUTES ECONOMIC Total Cost of Packaging Packaged Product Wastage SOCIAL Packaged Product Shelf-Life Community Investment CORPORATE PERFORMANCE CHECKLIST ENVIRONMENT Environmental Management System Energy Audits SOCIAL Child Labor Freedom of Association and/or Collective Bargaining Excessive Working Hours Occupational Health Responsible Workplace Practices Discrimination Forced or Compulsory Labor Safety Performance Standards Remuneration
22 Environmental – Attribute Indicators / Metrics Introduction An attribute is an indicator that provides par- Generally these metrics have to be used and tial and/or indirect information with respect to interpreted depending on the specific business the environmental performance of packaging case to be supported. across its life cycle. An attribute can provide Several of the environmental attributes are quantitative or qualitative information about based on ISO standards and European Standards an individual life cycle step or operation in the (EN 13427 – 13432), depicted in Figure 4, linked packaging life cycle or a qualitative piece of in- to the European Packaging and Packaging formation related to the management of oper- Waste Directive which are currently serving ations or the supply chain. Many attributes are as a base for work within ISO on standards indispensable pieces of information required for packaging and the environment. A Guide for the preparation of a comprehensive life cy- to using these standards has been published cle assessment of packaging. by EUROPEN, The European Organization for It is important to note that attributes provide Packaging and Environment (www.europen.be). information, but not assessment. They do not necessarily indicate positive or negative envi- ronmental consequences and have to be used in connection with life cycle indicators and other attributes. Their validity depends on the specific case at hand. Not all metrics are valid for all applications. EN 13427 Packaging-Umbrella Standard EN 13428 EN 13429 Packaging-Prevention Recovery Packaging-Reuse by source reduction EN 13432 EN 13431 EN 13430 Packaging- Packaging-Energy Packaging-Recycling Composting and Recovery Biodegradation Figure 4. The EN Suite of standards supporting the European Parliament and Council Directive on Packaging and Packaging Waste [94/62/EC].
Global Protocol on Packaging Sustainability 2.0 Environmental – Attribute Indicators / Metrics 23 Packaging Weight and Optimization Includes Primary, Secondary What to Measure and Tertiary Packaging Packaging Weight: Determine the weight of packaging constituents, components or pack- Definition aging systems which change hands in the pack- The weight and identity of a packaging con- aging supply chain. As per EN13428 and/or ISO/ stituent, component or system which changes CD18602 (once finalized) determine and sub- hands in the supply chain and demonstration stantiate the single performance criterion that that the packaging has been optimized by prevents further reduction in quantity (weight weight or volume in accordance with EN 13428 or volume) of the materials used. Performance or ISO/CD 18602, once finalized. criteria include: product protection, packaging Metric manufacturing process, packing/filling process, Weight per packaging constituent, component logistics, product presentation and marketing, or system and demonstration of optimization user/consumer acceptance, information, safety, as described by EN 13428 or ISO/CD 18602 once legislation and, other (specify). finalized. Communicating Packaging Weight Reduction: Examples Packaging weight reduction can be calculated as the difference between the immediate previ- 1. Proof of minimum adequate ous and present packaging design. For environ- packaging weight mental relevance, packaging weight reduction · (yes / no) should be communicated by material category. 2. Packaging weight In cases where a weight reduction is achieved · Kilograms / packaging constituent, at the expense of a weight increase in another component, or system material category in the same packaging com- ponent or in another part of the packaging system, for example an increase of secondary packaging, this should be clearly communicat- ed and the increase quantified. What Not to Measure N/A
24 Packaging to Product Weight Ratio Material Waste Definition Definition The ratio of the weight of all packaging mate- The mass of material waste generated during rial used to the weight of the product or func- the production and transport of packaging tional unit delivered. materials, packaging constituents, packaging components or packaging systems. Metric Weight of all packaging components used in Metric the packaging system per functional unit. Mass per packaging constituent, packaging component, or packaging system. Examples • Packaging weight (kg) / FU Examples • Kilograms / FU What to Measure Calculate the total weight of the packaging What to Measure components used in the packaging system ac- Only measure material destined for landfill and cording to the protocol for Packaging Weight final disposal. Measurement should include the and Optimization. Determine the ratio to the scrap, unwanted surplus material, unwanted by- mass of product or amount of product service products and broken, contaminated or otherwise delivered per functional unit. This measure- spoiled material associated with the conversion ment should take all components in a packag- of packaging materials into packaging compo- ing system into account in order to avoid hiding nents, assembly of packaging components into the shifting of weight between packaging levels, units of packaging, filling of packaging units and i.e., between primary, secondary and tertiary the transport of packaging materials, packaging packaging. Comparisons of packaging to prod- components, units of packaging or packaging uct weight ratios for an incomplete packaging systems. Note that this is an operational param- system, i.e. primary or primary and secondary eter which can be measured by any individual packaging is only justified if the packaging lev- operator within the supply chain as a measure of els left out of scope remain identical. operational efficiency. Such information can be communicated between two parties in the sup- What Not to Measure ply chain to demonstrate operational efficiency, N/A but the metric is not suitable, nor intended, to be cumulated across the entire supply chain. What Not to Measure Do not report materials which are reused or recycled.
Global Protocol on Packaging Sustainability 2.0 Environmental – Attribute Indicators / Metrics 25 Recycled Content Definition The ratio of recycled material (post-consumer and pre-consumer as defined by ISO 14021) to total material used in packaging constituents, packaging components, or packaging systems. Metric Percent recycled material of total quantity of material used per packaging constituent, pack- aging component or packaging system. Pre- consumer and post-consumer recycled content can be calculated separately to provide a great- er level of detail Examples • % recycled content / packaging constituent, component, or system What to Measure Measure post-consumer recycled material and pre-consumer as per ISO 14021. For additional guidance, refer to ISO 14021. What Not to Measure N/A
26 Renewable Content Definition • Material level: The renewable material con- The ratio of renewable material used to total tent is the percentage of renewable mate- material used in packaging constituents, com- rial of the total material used in packaging ponents, units of packaging or packaging sys- constituents, components, units of packag- tems. ing or packaging systems. Note 1: Renewable material is material that is • Carbon level: The renewable carbon content composed of biomass from a living source and is the percentage of renewable carbon of that can be continually replenished. To be de- the total carbon in packaging constituents, fined as renewable, virgin materials shall come components, units of packaging or packag- from sources which are replenished at a rate ing systems. equal to or greater than the rate of depletion. Metric Biomass is defined as material of biological ori- • The percent by weight on material level ac- gin excluding material embedded in geological cording to the amendment to ISO 14021. formations or transformed to fossilized mate- rial and excluding peat. This includes organic • The percent by weight on carbon level ac- material (both living and dead) from above cording to ASTM D6866. This metric shall and below ground, e.g. trees, crops, grasses, be applied when the source of the material tree litter, algae, animals and waste of biologi- (renewable or non-renewable) is unknown. cal origin, e.g. manure. Examples Note 2: the above definitions are taken from • % of total material weight / packaging con- the text of the final draft amendment to ISO stituent, component, or system 14021 which is due for publication in the near future. • % renewable carbon to total carbon / pack- aging constituent, component, or system The renewable content can be defined on two levels: What to Measure Measure renewable content either as percent by weight of total material used or as percent renewable carbon of total carbon. What Not to Measure NA
Global Protocol on Packaging Sustainability 2.0 Environmental – Attribute Indicators / Metrics 27 Chain of Custody Assessment and Minimization of Sub- Definition stances Hazardous to the Environment The linked set of organizations, from point of Definition harvest or extraction to point of purchase, that Assessment and minimization of substances, have held legal ownership or physical control or mixtures, hazardous to the environment in of raw materials or recycled materials, used packaging constituents, components, or systems in packaging constituents, packaging compo- that are at risk of entering the environment. nents, or packaging systems. Metric Metric Meeting the requirements of EN 13428 or ISO Unknown, known or sourced-certified. 18602 (when published) on heavy metals and dangerous/hazardous substances. Examples N/A Examples Statement that the relevant requirements of What to Measure the standard have been met. Chain of custody is measured in order to en- sure reliability, performance and transparency What to Measure in the supply chain. The chain of custody will The assessment should include substances classi- be deemed “known” if each party in the sup- fied as presenting an environmental hazard ac- ply chain is under contractual obligation and is cording to the UN Globally Harmonized System able to disclose proof of their material source(s) for Classification and Labelling of Chemicals through purchasing agreements, inventory and its amendments and meeting the criteria records, etc. For additional guidance, refer to of labelling with the environmental hazard any relevant source certification system pro- pictogram. Or for those following EN13428, EU tocols, such as the Forest Stewardship Council substances included in the EU “N” List. For ad- (FSC) guidelines, Sustainable Forestry Initiative ditional guidance, refer to standards ISO 18602 (SFI) and Programme for Endorsement of Forest (currently a CD), EN 13427:2004, EN 13428:2004; Certification (PEFC). Although at this time cer- CEN CR 13695-1:2004 and CEN CR 13695-2:2004 tification schemes exist primarily for forestry, and any other relevant legal lists that apply to this metric can apply to any raw material used any specific region. for packaging. Several initiatives are underway What Not to Measure to establish chain of custody systems for other materials. Substances or mixtures used within the manu- facturing or converting process but not present What not to Measure in packaging. N/A
28 Production Sites Located in Areas with Packaging Reuse Rate Conditions of Water Stress or Scarcity Definition Definition The number of times packaging accomplishes the The number of facilities involved with the same use, rotation or trip for which it was conceived production of packaging materials (including and designed within its life cycle. Demonstration of recycled materials), packaging constituents, reusability must first be established in accordance packaging components or units of packaging with EN 13429 or ISO/CD18603 once final. and/or filling and sealing of units of packaging Metric that operate in areas identified as stressed or scarce fresh water resource area. • Reusable – Yes or No according to EN 13429 or ISO/CD 18603 Metric • Rate expressed as number of cycles and ei- • Number (or percent of facilities owned by a ther the top-up or loss rate in steady-state single operator) located in an area identified operation of reuse scheme. as a stressed or scare water resource area. The approach or tool used to determine wa- Example ter stress or scarcity should be identified. • Yes or No Examples • Reuse rate • Number of cycles prior to withdrawal Single sites: Yes, no, not applicable for recovery Multiple sites: Yes (percent of facilities in said • % loss per cycle of re-use areas), no, not applicable • % top up rate What to Measure What to Measure Use the Global Water Tool5 or ETH Water Determine if packaging conforms to definition Scarcity Index6 to identify if a site involved in of reusability per EN 13429 and ISO/CD 18603. the production of packaging materials (includ- If packaging is deemed reusable per referenced ing recycled materials) packaging components standards and guidelines, include all reused pack- or units of packaging and/or filling and seal- aging components or packaging units. This metric ing of units is located in an area of stressed or can be used for primary, secondary and tertiary scarce water resources in terms of fresh water packaging. In cases where several packaging lev- consumption versus fresh water availability. els are being reused, their individual rates should be reported separately and not be cumulated. What Not to Measure Do not measure or report plants which do not What Not to Measure use water in the manufacturing process. N/A 5 http://www.wbcsd.org/templates/TemplateWBCSD5/layout.asp?type=p&MenuId=MTUxNQ&doOpen=1&ClickMenu=LeftMenu=LeftMenu 6 http://www.ifu.ethz.ch/staff/stpfiste/index_EN
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