Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore

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Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Washington, D.C. + singapore

Global Health: A Look Ahead at Trends in Seven Key Areas

                                                                  2022
Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
CONTENTS                                                   8 Oncology/Cervical Cancer

                                                             ■      COVID-19 disruptions will result in additional
                                                                    cancer deaths
2 Vaccines
                                                             ■      New approaches to awareness and detection
                                                                    will emerge
  ■ Consistent messaging will drive vaccination
                                                             ■      Cervical cancer will pave the way for other
		 rates—and more
                                                                    specific campaigns
  ■ Public-private partnerships will speed change
  ■ New vaccines will emerge—and not just for
		COVID-19                                                 10 Women’s Health
  ■ COVID-19 will move from pandemic to                      ■      Sexual and reproductive health efforts will
		 endemic in future years                                 		       be renewed
                                                             ■      Many countries will focus on low fertility rates
4 Health Financing                                           ■      Cervical cancer will be targeted for elimination
 ■ Private-sector engagement will rise
 ■ New sources of financing will address global            12 Rare Diseases
		pandemics                                                     ■   Science is advancing
 ■ More countries will adopt universal health                   ■   Global attention is rising
		coverage                                                      ■   Regulators are adjusting
 ■ Data will help fight rare—and not-so-rare—                   ■   Payors are paying attention
		diseases
                                                           14 Artificial Intelligence/
6 Antimicrobial Resistance                                    Digital Health
  ■   Governments will increase their focus on               ■      Virtual care will be increasingly important in
		    innovative incentives                                		       healthcare delivery
  ■   Countries are set to renew AMR efforts                 ■      More rules will be applied to data usage
  ■   Private-sector efforts will increase                   ■      AI guidance will come into sharper focus

                                                                               LEVERAGE MEDIA LLC

                                                                     EDITORIAL DIRECTOR MIKE WINKLEMAN
                                                                      DESIGN DIRECTOR DEAN ABATEMARCO
                  C&M INTERNATIONAL
                                                                 WRITERS PETER HAAPANIEMI, GORDON SCHONFELD,
                    PRESIDENT & CEO                                             JENNIFER TAYLOR
              AMBASSADOR ROBERT HOLLEYMAN                                COPYEDITOR SUE KHODARAHMI
             MANAGING DIRECTOR PATRICIA WU                             PROJECT MANAGER ANDREA OLSTEIN
         MANAGING DIRECTOR, ASIA CLARK JENNINGS
      GLOBAL HEALTH GROUP LEADER NICHOLAS DIAMOND
           PROJECT MANAGER CANDACE SPENCER

                            © 2022 CROWELL & MORING INTERNATIONAL. ALL RIGHTS RESERVED.
Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Global Health: A Look Ahead at Trends in Seven Key Areas

M
               ore than ever,          and regulatory issues. Our work
               health is top of mind   affords us a unique perspec-
               around the world.       tive on trends we believe will
               In its 2021 report,     positively transform and im-
“Global Expenditures on Health,”       prove health for people around
the World Health Organization          the world. With a clear-eyed
noted that between 2000 and            view of present and potential
2019, the 192 countries that           roadblocks, we work to help
WHO surveyed doubled their             policymakers, regulators, and
total expenditures on health and       industry partners visualize ways
increased the average percent-         around them.
age of GDP targeted to health             With this knowledge and
from 8.5% to 9.8%.                     these insights in mind, we cast
   Not surprisingly, since the         an eye in these reports on
emergence of COVID-19, WHO             important developments we
reports an even more substan-          believe will take place in sev-
tial rise. This growth is evident in   en key areas: vaccines, health
the work of scientists, industry,      financing, antimicrobial resis-
governments, regulators, the           tance, oncology/cervical cancer,
health workforce, NGOs, and            women’s health, rare diseases,
educators, united in their efforts     and artificial intelligence/digital
to address global health issues        health.
and scale innovative solutions.           We hope you find the analy-
And that, we believe, makes the        sis presented in these reports
information we are releasing in        helpful, and we look forward to
this new series of global health       sharing additional perspectives
reports particularly compelling.       with you going forward.
   Crowell & Moring Interna-
tional (CMI) serves clients at         Best wishes,
the intersection of the public,
private, and nonprofit sectors         Ambassador Robert Holleyman
on a wide range of critical global     President & CEO
health policy, market access,          Crowell & Moring International

Global Health: What’s Ahead                                                 1
Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Vaccines

                       Pushing the Pace of Change
                       Despite challenges, innovation will continue in immunization
                       research, development, and infrastructure.

                       N
The development of               othing in recent years has focused the world’s
consistent messaging             attention on the development, use, and efficacy of
                                 vaccines more than COVID-19. Through efficient
on the value of
                                 public-private partnerships, global R&D platforms
vaccination            generated several highly effective COVID-19 vaccines and
across the life        governments around the world rallied to approve and ad-
course remains a       minister them within their populations.
priority for all       But there were bumps in the road. Supply      CONSISTENT MESSAGING WILL DRIVE
                       chain problems tied to delivery, trade bar-
stakeholders.                                                        VACCINATION RATES—AND MORE
                       riers, and cold chain issues slowed down
                       distribution. Vaccine hesitancy—borne not     Though the situation varies among coun-
                       only from misinformation but also from        tries, the development of consistent yet
                       limited access and understanding of the       tailored messaging regarding the value of
                       value of vaccination—put downward pres-       vaccines has become especially import-
                       sure on vaccination rates globally. By the    ant. For routine vaccinations, the focus
                       end of 2021, nearly a year after multiple     will remain on developing consistent
                       vaccines were approved, less than half the    messaging for both providers and pa-
                       world had been vaccinated and significant     tients, especially around adult immuniza-
                       differences persisted in vaccination rates    tions, supported by policymaking aimed
                       between countries.                            at increasing access for all communities.
                         Some governments and companies              For COVID-19, key steps will remain coun-
                       responded by requiring vaccination and        tering misinformation while developing
                       implementing other restrictions designed      culturally competent messaging to be
                       to encourage vaccine uptake. At the           used with diverse global populations.
                       same time, rates for non-COVID child,            Tailoring these messages to a rapidly
                       adolescent, and adult vaccinations fell as    changing environment will be especially
                       the pandemic reduced routine provid-          important as new variants emerge and
                       er visits. Despite these challenges, key      the science advances. The audience for
                       developments in vaccine research and          these messages will go beyond those
                       commitment to improved healthcare             to whom the vaccine is administered,
                       by a range of stakeholders foreshadow         extending to all stakeholders—including
                       continued innovation and public health        government—focused on immunization
                       impact, highlighted by the following.         financing and policy interventions to sup-

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Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Vaccines

port innovation in both vaccine develop-       es. This will build on existing innovation   VARYING RATES OF COVID-19
ment and delivery.                             in the vaccine pipeline that predates the    VACCINE COVERAGE
                                               COVID-19 pandemic.
                                                                                            Percentage of population
                                                 This spirit of innovation will go be-
PUBLIC-PRIVATE PARTNERSHIPS                                                                 that had received at least
                                               yond the COVID-19 vaccine platform to
WILL SPEED CHANGE                              place much-needed global emphasis on
                                                                                            one dose of a COVID-19
                                                                                            vaccine by January 14,
Developing and fostering partnerships          adolescent and adult vaccination, which      2022, by region
between the public and private sectors,        will be critical as people begin to travel
                                                                                                                                               WORLDWIDE
along with collaboration among local and       again and are exposed to other infec-
                                                                                                                                                      61.2%
international NGOs and other nongov-           tious, but preventable, diseases. There
ernmental entities, will be a key driver       will also be an emphasis on innovation in
of both local and global efforts to shape      the delivery of immunizations, including
core messaging. Public-private partner-        to address supply chain and distribution
ships have had and will continue to have a     challenges, such as cold chain for rural      76 72 72
                                                                                                      66
critical role in pandemic response, not just   communities, to support broad public                                                                51
in communication, but also in building the     health impact.
infrastructure necessary to streamline de-                                                                                                                       14
livery by identifying and solving challenges   COVID-19 WILL MOVE FROM PANDEMIC

                                                                                             U.S./CANADA

                                                                                                           LATIN AMERICA

                                                                                                                           ASIA-PACIFIC

                                                                                                                                          EUROPE

                                                                                                                                                   MIDDLE EAST

                                                                                                                                                                 AFRICA
related to health system capacity.             TO ENDEMIC IN FUTURE YEARS
   A common theme across countries will
continue to be increased focus by gov-         The ultimate goal of the COVID-19
ernments on sustainable immunization           vaccine is to reduce the impact this
infrastructure, particularly financing,        deadly, highly contagious virus has on
through cooperation among government           the health and well-being of the world       72% of these shots were
health regulators, trade officials, and        by stemming transmission, improving          administered in high- and
                                               health outcomes following infection, and     upper-middle-income
customs officials. Now and in the future,
                                               preventing hospitalization and death.        countries. Only 1% were
the lessons learned and infrastructure                                                      administered in low-
developed through the response to              Emerging variants have hindered prog-
                                                                                            income countries.
COVID-19 can be leveraged for all vacci-       ress in pandemic response, as have such
                                                                                            Source: Our World in Data,
nation programs across the life course.        forces as supply chain issues and vac-
                                                                                            University of Oxford, published
                                               cine hesitancy.                              by The New York Times
                                                  While many believe that 2022 will see a
NEW VACCINES WILL EMERGE—AND
                                               continuation of COVID-19 as a pandem-
NOT JUST FOR COVID-19                          ic, the effects of global progress in the
What helped drive the rapid develop-           forecasts above is likely to bend the arc
ment of the COVID-19 vaccines was not          of COVID-19 in future years. As COVID-19
just the prior R&D investments in exist-       transitions to the endemic phase in
ing vaccine and therapeutic platforms,         future years, continued emphasis on sus-
but also reduced administrative barri-         tainable immunization financing, building
ers, increased funding, and streamlined        global health systems capacity, develop-
regulatory approval processes. Inspired        ing consistent messaging on the value of
by this, there will be an expansion of         vaccination, and public-private partner-
the use of innovative vaccine technology       ship in policymaking will remain critical
platforms for other novel indications,         for responding to public health needs
such as HIV and other infectious diseas-       across the immunization life course.

Global Health: What’s Ahead                                                                                                                                              3
Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Health Financing

                        innovative approaches driving outcomes
                        Although public financing hasn’t kept pace with need, countries now
                        understand the importance of boosting investment.

                        I
While public financ-       t’s fair to say that the current state of health financing
ing for healthcare         is mixed. On the one hand, outside of pandemic-related
                           funding, public financing hasn’t kept pace with the in-
remains essential,
                           creasing need for healthcare, due to rapidly aging pop-
the private sector is   ulations and the rising incidence of noncommunicable dis-
using new, innovative   eases. In addition, there is more emphasis on responding to
financing techniques    health problems than on preventing them, and political will
to complement           to take important funding measures is in short supply.

public funding and        On the other hand, country-level appre-       ceptable return for investors.
                        ciation of the need to boost investment in        One of the best-known examples is
close gaps in access.   healthcare is rising; there is positive move-   Maternal Outcomes Matter (known as
                        ment in private-sector solutions; and the       MOMs), which aims to improve maternal
                        pandemic has helped foster recognition          health in sub-Saharan Africa and South
                        that a well-financed healthcare system can      Asia, where women are dying at high
                        strengthen economic health.                     rates from complications of pregnancy
                          The following are four key trends that        and childbirth. Launched in 2019 with a
                        we see in health financing during 2022.         commitment of $50 million in debt and
                                                                        grant financing, MOMs is a collaboration
                        PRIVATE-SECTOR ENGAGEMENT                       of the U.S. International Development
                        WILL RISE                                       Finance Corporation, MSD for Mothers,
                                                                        Credit Suisse, and the U.S. Agency for
                        Private-sector efforts are growing, and         International Development.
                        increasingly, they are taking the form            Health impact bonds are a form of
                        of innovative partnerships. Prominent           blended capital that combines elements
                        among these efforts are blended capital         of impact investing, private-sector part-
                        and health impact bonds.                        nerships, and results-based contracting.
                          Blended capital is funding contributed        The Utkrisht impact bond, for instance,
                        by multiple sources that may include gov-       has raised around $50 million to support
                        ernments, international organizations,          private healthcare facilities in Rajasthan,
                        and private-sector entities. A blended          India, to help reduce maternal and new-
                        instrument is structured to address two         born mortality. The Brookings Institution
                        primary objectives: achieving a specific        reports that there are 32 active health
                        health outcome and generating an ac-            impact bonds worldwide.

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Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
health financing

NEW SOURCES OF FINANCING WILL                     The United Nations has adopted 2030            Despite the Need,
                                                as its target date for global UHC and will       Government Healthcare
ADDRESS GLOBAL PANDEMICS
                                                host a meeting in 2023 to review the             Spending Has Remained
The global fight to control the coronavi-       progress that has been made so far. But          Relatively Stagnant
rus and prepare for future pandemics            achieving the 2030 goal isn’t assured,
got a potentially big boost from the G20        and diverse financing approaches will be         Median government health
nations in 2021. In October, G20 health         needed. We see the biggest obstacles as          spending (% of total
                                                insufficient funding and the political cal-      government spending)
and finance ministers announced the
formation of a Joint Finance-Health Task        culus in many governments that getting
Force to forge greater cooperation and          to UHC simply isn’t feasible.                    15
                                                                                                                     High income
support sustainable financing by mem-             Our hope is that in 2022, the combination
ber states.                                     of momentum at the UN and the massive                        Upper-middle income

  We’re optimistic the task force can be a      damage wrought by COVID-19 can push              10
catalyst for meaningful action by the G20       more countries toward their UHC goals.                       Lower-middle income

and the world. More specifically, we are                                                                             Low income
                                                                                                  5
looking for five developments in 2022:          DATA WILL HELP FIGHT RARE—AND
                                                NOT-SO-RARE—DISEASES
n Creation of a new financing facility with
                                                                                                  0
  the flexibility to complement                 Historically, the diseases whose treatments
  multilateral development banks                                                                      2010         2015            2019
                                                have gotten the most financial attention
n Establishment of a financial                  are the Big Three: HIV/AIDS, malaria, and        Note: Median values are present-
  intermediary fund, along with a               tuberculosis. Funding is much lower for          ed to minimize the influence of
  common understanding about how its            rare diseases (extremely debilitating ill-       extreme values.
  funds will be managed                         nesses that affect a relatively small number
                                                                                                 Source: WHO Global Health Expen-
                                                                                                 diture Database, 2021.
n Commitment by member states to                of people). While treatments for rare dis-
  provide a level of funding                    eases are expensive to develop and bring
  commensurate with the scale of need           to market, their effectiveness could have
n Recognition that governments must             lasting gains for society in terms of mortali-
  mobilize increased domestic resources         ty and economic productivity.
  on a sustained basis                            Data is playing an increasingly import-
n Efforts to leverage the capabilities of the   ant role in fighting rare diseases. New
  private and philanthropic sectors             tools to analyze disparate and complex
                                                data sets are accelerating efforts to
MORE COUNTRIES WILL ADOPT                       diagnose and treat rare diseases. Big
UNIVERSAL HEALTH COVERAGE                       data analytics is also being used for more
                                                common diseases. Pharmaceutical giant
Universal health coverage (UHC) isn’t           Roche, for example, is using its data on
universal: Some nations offer healthcare        the costs and usage of innovative can-
to their citizens at little or no cost, but     cer treatments to help improve insur-
others don’t. While there is growing inter-     ance coverage for cancer therapies and
est in attaining UHC, doing so will require     diagnostics in China. We expect this data
sufficient, sustained, equitable, and cre-      sweet spot—at the intersection of health-
ative funding together with an openness         care and insurance—to attract more
to developing new partnerships.                 interest going forward.

Global Health: What’s Ahead                                                                                                          5
Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Antimicrobial Resistance

                         FIXING A BROKEN SYSTEM
                         As more antibiotics are rendered ineffective, there is a recognition that
                         the problem—and the solution—is market-driven, not scientific.

                         A
The search for                      ntimicrobial resistance (AMR), which is making a
lasting solutions                   growing range of antibiotics ineffective, is an
                                    increasingly critical problem. Driven largely by
to the broken AMR
                                    the improper use of antibiotics, AMR causes more
market is leading        than 1.2 million deaths every year. As this resistance grows,
to actions such as       it is eroding the power of a cornerstone of modern
paying for antibiotics   medicine. And if nothing is done, that figure is expected
based on their value     to reach 10 million deaths a year by 2050.

to healthcare,             The problem is not new, and many in         key to finding lasting solutions to the
                         healthcare and government have been           broken AMR market. This is leading to
rather than usage.       sounding the alarm for some time. Nev-        actions such as a pilot program that
                         ertheless, there has been little progress     pays for antibiotics based on their value
                         in producing new classes of antimicro-        to healthcare, rather than usage, and
                         bials. This is largely a market problem,      proposals to allow governments to
                         rather than a scientific challenge. Antibi-   compensate companies that create
                         otics are ideally taken for short periods     new antimicrobials by granting fast-
                         of time, which makes them less lucrative      approval status to their other, more
                         than drugs intended for extended use.         lucrative drugs.
                         Unable to make this work commercially,          In late 2021, the G7 finance ministers
                         many pharmaceutical companies essen-          released a statement on antimicrobial
                         tially stopped developing new antimicro-      resistance, saying “We are committed
                         bials years ago. In short, our approach       to strengthen and intensify our action
                         to antimicrobial innovation is broken.        across the G7” and “recognizing that
                           There are no simple solutions to AMR,       this is a multiyear and multistakeholder
                         but in the coming year, growing aware-        effort.” Such a statement from finance
                         ness of the problem may lead to action        ministers—as opposed to health
                         in several key areas.                         ministers—underscores the growing
                                                                       recognition of the need to address the
                         Governments will increase their               economic side of the problem.
                         focus on innovative incentives                  In addition, the U.S. Congress is
                                                                       considering the Pioneering Antimicro-
                         Governments understand that they are          bial Subscriptions to End Upsurging

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Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
antimicrobial resistance

Resistance (PASTEUR) Act, which has a        AMR solutions. For example, a few           Room for Improvement
good chance of becoming law in 2022.         years ago the International Federation
                                                                                         Despite more nations
This legislation would create a program      of Pharmaceutical Manufacturers &
                                                                                         committing to taking action
in which companies that develop new          Associations (IFPMA) launched the           on AMR, only:
antimicrobials can offer their drugs         Antimicrobial Resistance Industry
on a subscription basis that provides        Alliance (AMRIA), which includes more
revenue without requiring high levels
of drug usage. Altogether, these efforts
                                             than 90 member companies. The
                                             group works on several fronts, such as
                                                                                         53%
                                                                                         have a standardized
send a clear signal that governments are     promoting research into new drugs and       national AMR surveillance
ramping up efforts to find new ways to       stewardship to slow the emergence of        system aligned with
incentivize antimicrobial development.       AMR drugs.                                  global standards
                                               Looking forward, the alliance and its
Countries are set to renew                   members are likely to keep expanding
AMR efforts                                  their efforts. This could include
                                             improving the collection and sharing
                                                                                         20%
                                                                                         actively monitor the
When the 2015 WHO Global Action              of AMR surveillance data, which a 2021      implementation of their
Plan on Antimicrobial Resistance called      alliance report cited as an area for        national plans
for countries to develop national AMR        potential improvement. In addition, we
action plans, many countries—including       are likely to see activity in the area of
a significant number of lower- and
middle-income nations—responded
                                             responsible manufacturing and reducing
                                             the “leakage” of antimicrobials into the
                                                                                         50%
                                                                                         have a functional AMR
with plans that typically run for three to   environment. While members typically        multisectoral
five years. Now, these plans are coming      perform well on that front, the report      coordination mechanism
to an end, and those nations are poised      says, there is now an opportunity to
to renew them. Thus, 2022 will see           extend those gains into their supply
increased activity in countries’ efforts
to assess the impact of their efforts,
                                             chains.
                                               Separately, the IFPMA formed an AMR
                                                                                         9%
                                                                                         have formally
incorporate the lessons learned into         Action Fund in 2020—essentially, a          incorporated AMR into
new plans, and spell out how they will       venture capital fund that aims to invest    healthcare worker
build response plans and surveillance        $1 billion in startups, with the goal of    training
capabilities and improve stewardship         creating up to four new antimicrobial
to rein in the unnecessary use of            drugs by the end of the decade. To          Source: World Health
antibiotics.                                 date, the fund has been working to          Organization, 2021

   Efforts to shape these new national       organize and identify opportunities—
plans in the coming year will be critical    and in the coming year, it is likely to
to the future of AMR, because they will      start making investments to support
drive the on-the-ground work that is key     clinical research, where there is often
to translating ideas into action.            a funding gap. This type of action will
                                             be important, but as the fund itself
Private sector efforts will                  notes, its main impact will be to buy
increase                                     time for governments to implement the
                                             innovative policies needed to address
The pharmaceutical industry has              the fundamental market problems that
recently become more active in pursuing      drive AMR.

Global Health: What’s Ahead                                                                                       7
Global Health: A Look Ahead at Trends in Seven Key Areas - Washington, D.C. + singapore
Oncology/Cervical Cancer

                        cancer returns to the forefront
                        Although many cancer-fighting efforts have been sidelined by
                        COVID-19, new approaches and initiatives will have an impact.

                        H
While the true toll               istorically, the World Health Organization (WHO)
of COVID-19-related               has led extraordinary efforts to eliminate, and even
                                  eradicate, highly communicable diseases such as
disruptions in cancer
                                  malaria and smallpox in low- and middle-income
care may only come      countries. The UN-based agency, however, has increasingly
to light in 2022 and    turned its focus to noncommunicable diseases, acknowledg-
beyond, awareness       ing the burden that cancer, diabetes, and heart and respira-
campaigns, advanced     tory diseases are placing on emerging economies.

technology, and new        Cancer emerged as a key topic in 2017         COVID-19-Related Disruptions Will
                        when WHO member states unanimously
                                                                         Result in Additional Cancer Deaths
planning efforts        adopted a landmark resolution, com-
                        mitting to make cancer prevention and            The COVID-19 pandemic has resulted in
have the potential      control a global public health priority.         major setbacks for cancer-fighting efforts
                        The following year, the International Can-       around the globe. Not only are cancer
to mitigate the prob-   cer Control Partnership—a consortium             patients at higher risk from COVID-19,
lems this disruption    of cancer control groups from around             but 42% of countries reported disrup-
                        the world—announced its goal to reduce           tions in cancer treatment because of the
has caused.             deaths from noncommunicable diseases,            pandemic’s strain on their healthcare
                        such as cancer, by one-third by 2030.            systems, according to the International
                           In February 2020, the WHO released a          Journal of Cancer.
                        180-page report outlining a plan to save           Cancer screening programs were partic-
                        7 million lives from cancer over the next        ularly affected. One study showed breast
                        decade by mobilizing stakeholders and            cancer screening rates in Taiwan down by
                        strategically using limited resources in         more than 20%. In the Netherlands, colo-
                        low- and middle-income countries.                noscopies fell by 45%. Lung cancer scans
                           At the time, however, the attention of na-    in the U.S. dropped by more than 70%.
                        tional health authorities shifted to the grow-     The widespread impact will become
                        ing threat of the novel coronavirus disease      more evident in 2022. UK researchers
                        (COVID-19) that had already been reported        project significant increases in premature
                        in Asia, Australia, Europe, and the U.S.         cancer deaths due to missed screenings
                           Just four weeks after the report was re-      over the next five years, estimating as
                        leased, the WHO declared the COVID-19            many as 150,000 more deaths from col-
                        outbreak a global pandemic.                      orectal cancer, 95,000 from lung cancer,

8                                                                                                   C&M iinternational
Oncology/Cervical cancer

65,000 from breast cancer. and 32,000          nosis, access to treatment and services,            Emerging HDI Countries
from esophageal cancer in the UK alone.        and evaluation, governance, and moni-               Will Experience the
                                               toring of implementation. It also requires          Highest Increase in New
New Approaches to Awareness                    convening representatives from industry,            Cases of Cancer
and Detection Will Emerge                      academia, and patient advocacy and pro-
                                               vider groups, along with health ministry                                           2020 19.3M
With global health officials optimistic that   officials, to identify the highest priorities                                      12
COVID-19 could begin to recede as a pub-       and the most cost-effective responses.
                                                                                                                                  11
lic health emergency in 2022, countries

                                                                                                 NUMBER OF NEW CASES (MILLIONS)
                                                                                                                                  10
are urged to develop COVID-19 recovery         Cervical Cancer Will Pave the Way                                                   9
plans that address disruptions to health       for Other Specific Campaigns                                                        8
services in the short term, while also pro-
                                                                                                                                   7
moting long-term policies to build more        While efforts to fight all kinds of cancer will
resilient healthcare systems in prepara-       get renewed attention, efforts to eliminate                                         6
tion for future pandemics.                     cervical cancer will be heightened in 2022.                                         5
   Awareness and early detection will             In 2018, the WHO called for the elimi-                                           4
continue to play a key role. Increased         nation of cervical cancer by 2030 through                                           3               +64%
availability of telehealth services is a       a combination of increased access to                                                2
much-needed health policy intervention to      screenings and treatment as well as wide-                                           1           +95%
bolster awareness campaigns. They can be       spread uptake of vaccination against the                                            0
aided by increased deployment of at-home       human papillomavirus (HPV), which caus-                                                 HDI

                                                                                                                                             LOW

                                                                                                                                                   MEDIUM

                                                                                                                                                            HIGH

                                                                                                                                                                   VERY HIGH
screening tests for several cancers as well    es the vast majority of cervical cancers.
as community- based programs for can-             Though vaccination and screening cam-
cer screenings that cannot be performed        paigns were hindered by the pandemic,
at home. The use of wearable devices to        numerous organizations are poised to re-             The rising burden of cancer
monitor patients undergoing cancer thera-      double their efforts in the coming year. For         will not affect all countries
py should become more common.                  example, in August 2021 the Asia-Pacific             the same. While emerging
   However, with government resources          Economic Cooperation (APEC) forum, with              markets, which rank lower
                                                                                                    on the Human Develop-
and healthcare workforces depleted by          21 member economies, issued a road map
                                                                                                    ment Index, currently have
COVID-19, government health ministries         for forming multisectoral partnerships               lower rates of cancer than
alone cannot launch a holistic post-pan-       to defeat cervical cancer. The strategic             countries that rank high-
demic response. A multistakeholder ap-         objectives aim to support APEC economies             er, they are likely to see a
proach that ensures the best use of limited    in accelerating and scaling prevention of            greater increase in cancer
resources, pools expertise, and considers      cervical cancer through HPV vaccination of           cases over the next two
                                                                                                    decades due to demograph-
different perspectives will be needed.         eligible populations and effective screening
                                                                                                    ic and lifestyle changes,
   The WHO’s February 2020 cancer              and treatment of pre-cancerous lesions,              increased life expectancy,
report specifically called on countries to     expanding the application of health-                 and more reliable screening
adopt more effective National Cancer           systems tools to improve the quality of              and diagnosis. These shifts
Control Plans (NCCPs) by including pri-        treatment and palliative care and im-                will not only impact public
vate sector and nonprofit organizations        proving health infrastructure to support             health ecosystems, but
                                                                                                    they will also have signif-
in their design and implementation.            improvements in prevention and care.
                                                                                                    icant economic impacts,,
   A robust NCCP should tackle the range          Look for the most successful strategies           demanding innovative new
of cancer-related interventions: primary       in this effort to be employed in other               frameworks, partnerships,
prevention, screening and early diag-          cancer-fighting campaigns in the future.             and perspectives.

                                                                                                    Source: GLOBOCAN 2020

Global Health: What’s Ahead                                                                                                                                           9
Women’s Health

                         resuming progress as covid-19 recedes
                         In the pandemic’s wake, organizations, governments, and advocacy
                         groups are working to push women’s health initiatives forward.

                         N
While COVID-19 had                 o look ahead at women’s health issues in 2022
a negative impact on               would be complete without a discussion of the
                                   continuing impact of the COVID-19 pandemic.
women’s health and
                                   COVID-19 death rates are significantly higher among
well-being worldwide     men, but—for reasons experts are still trying to understand—
and stalled progress     women are as much as four times as likely to suffer from “long
on a number of           COVID,” with symptoms such as fatigue, insomnia, and cogni-
critical women’s         tive dysfunction persisting after the infection has resolved.
                            Available evidence suggests that wom-    sues to come to the forefront once again.
health initiatives,
                         en’s emotional well-being has also taken
global public health     a bigger hit from COVID-19. In a survey     Sexual and Reproductive Health
authorities are
                         by the international humanitarian orga-     Efforts Will Be Renewed
                         nization CARE, 27% of women reported
                         pandemic-related mental health chal-        The United Nations Population Fund
hopeful that several     lenges such as anxiety, loss of appetite,   estimated in April 2021 that a disrup-
issues will come to      and inability to sleep, compared to 10%     tion in contraceptive services due to the
                         of men. Women’s health advocates at-        pandemic had resulted in 1.7 million
the forefront in 2022.   tribute this to women’s outsized role as    unintended pregnancies worldwide. One
                         unpaid caregivers for sick family mem-      study revealed significant increases in
                         bers as well as children forced to stay     maternal death, stillbirth, and maternal
                         home due to school closures. Women          depression globally, citing limited access
                         also make up 70% of the frontline health-   to maternal services and reduced health-
                         care workforce, which has consistently      care-seeking behavior as major con-
                         reported highly elevated levels of stress   tributing factors, especially in low- and
                         and burnout throughout the pandemic.        middle-income countries.
                            COVID-19 has not only negatively            The issue took center stage in mid-2021
                         impacted women’s health and well-being      at the UN-organized Generation Equali-
                         worldwide, it has also stalled progress     ty Forum, where participants pledged a
                         on a number of women’s health initia-       cumulative $40 billion to accelerate gender
                         tives. However, with global public health   equality efforts in the face of COVID-19
                         authorities hopeful that COVID-19 will at   setbacks. That included $1.4 billion from
                         least partially recede as a global health   the Gates Foundation, $1.2 billion from the
                         emergency in 2022, look for several is-     government of Norway, and $83 million

10                                                                                               C&M iinternational
women’s health

from the Ford Foundation to boost sexual      place more emphasis on fertility issues                                 Total Fertility Rate
and reproductive health efforts worldwide.    in an attempt to bounce back from the                                   by Region
   The infusion is expected to jump-start     pandemic baby bust. Given the parallel
                                                                                                                      Estimates and Projections,
Generation Equality’s efforts toward its      efforts being made to increase access to
                                                                                                                      2000-2100
stated five-year goal of delivering quality   education and contraception for women,
sexuality education to 50 million addi-       however, developing the correct policy                                  7

                                                                                                                                         PROJECTIONS
                                                                                                                             ESTIMATES
tional adolescents, providing access to       responses to low fertility rates will be
contraceptive services to 50 million more     complex as well as critical.
                                                                                                                      6
women, integrating comprehensive sex-           Some countries have already begun

                                                                                              LIVE BIRTHS PER WOMAN
ual and reproductive health access into       offering housing and childcare subsidies
                                                                                                                      5
health systems in 20 additional countries,    to encourage births, along with requir-
and advancing legal and policy reforms to     ing employers to offer paid maternity
                                                                                                                      4
support sexual and reproductive health        leave and flexible work scheduling.
access in at least 10 additional countries.   Several governments in Europe and Asia
   Expect a progress report when many of      have recently begun subsidizing fertility                               3
the organizations at the Generation Equal-    treatments such as in-vitro fertilization.
ity Forum gather in Kigali, Rwanda, for the   China’s health commission has set a goal                                2
Women Deliver conference in 2023.             of having at least one institution offering
                                              IVF for every 3 million people by 2025.                                 1
Many Countries Will Focus on

                                                                                                                          2000

                                                                                                                                               2050

                                                                                                                                                            2100
Low Fertility Rates                           Cervical Cancer Will Be Targeted
                                              for Elimination
At the same time, governments around                                                                                      Sub-Saharan Africa

the globe are raising the alarm about         Increasingly, advocacy groups are touting                                   Northern Africa and Western
                                                                                                                          Asia
dramatically declining fertility rates,       women’s health initiatives as important
which are largely linked to increased         for economic prosperity, enabling wom-                                      Central and Southern Asia

educational attainment and access to          en to participate fully in the workforce.                                   Eastern and South-Eastern
                                                                                                                          Asia
contraception among women.                       The current global push to prevent and
  According to demographers, the              control cervical cancer could serve as a case                               Latin America and The
                                                                                                                          Caribbean
pandemic accelerated a drop in glob-          study for that rationale. Most commonly
                                                                                                                          Australia and New Zealand
al fertility rates that had already been      diagnosed between ages 35 and 44, cervical
occurring, and some believe that nearly       cancer often strikes women in their prime                                   Oceania excluding Australia
                                                                                                                          and New Zealand
every country could see shrinking popu-       earning years, as well as during the time
                                                                                                                          Europe and North America
lations by the end of this century. More      that they are most needed as caregivers to
important, populations are expected to        children and elderly family members.
get significantly older, with more people        Cervical cancer is also highly preventable                           Global fertility rates have
                                                                                                                      dropped significantly since
turning 80 than being born in 2100.           through vaccination for the human papil-
                                                                                                                      1950, a trend that is pro-
  Many governments worry that this            lomavirus, screenings for early detection,                              jected to continue in most
could dramatically increase the burden        and treatment of precancerous lesions.                                  regions through the rest of
on the working-age population to sup-         Though the pandemic sidelined vaccination                               this century.
port non-working, older adults, drive up      and screening programs in many coun-
                                                                                                                      Source: United Nations Department
taxation rates, and foster political and      tries, look for a comeback in 2022 as these
                                                                                                                      of Economic and Social Affairs,
social instability.                           countries aim to meet the UN’s targets for                              Population Division (2019a). World
  In 2022, policymakers are expected to       the elimination of cervical cancer by 2030.                             Population Prospects 2019.

Global Health: What’s Ahead                                                                                                                               11
Rare Diseases

                        the outlook brightens
                        Despite steps to incentivize development and accelerate treatment,
                        challenges remain. But barriers are beginning to fall.

                        R
The outlook for                  are diseases are considered rare because they affect
fighting rare                    relatively tiny numbers of people: up to 200,000 in the
                                 U.S., for example, and less than one in 2,000 in the
diseases is bright-
                                 European Union. While individually they are uncom-
ening as a result of    mon, collectively they are not. More than 300 million people
scientific advances,    live with one of about 7,000 identified rare diseases globally,
rising global aware-    including 25-30 million in the U.S., according to EURORDIS-
ness, regulatory        Rare Diseases Europe and National Institutes of Health.

momentum, and             Historically, the combination of com-     several years, unlocking the possibility of
                        plex genetic etiology, small patient        curing some of the rare diseases caused
attention from          populations, large development costs,       by a defect in a single gene. While Fierce
                        and regulatory and reimbursement un-        Pharma notes that the U.S. Food and
institutional payors.
                        certainty has limited the development of    Drug Administration has approved only
                        treatments for rare diseases. Regulatory    two gene therapies for rare diseases for
                        authorities in the United States, the EU,   sale in the U.S., the American Society
                        and other developed markets have taken      of Gene + Cell Therapy reports that 998
                        steps to incentivize development and ac-    gene therapies for rare diseases are cur-
                        celerate approval of treatments for rare    rently in the preclinical-to-preregistration
                        diseases, but challenges remain. Gene       stages of development worldwide.
                        therapy, which could offer durable cures      Clinical trials for more gene therapies
                        for many rare diseases, brings its own      are reaching advanced stages. Many
                        mixture of promise and complication.        are generating favorable data for safety
                        Overall, we believe that the outlook for    and efficacy—an encouraging sign for
                        rare-disease treatments is brightening      patients, caregivers, regulators, research-
                        and see several trends driving positive     ers, and manufacturers alike.
                        momentum.
                                                                    GLOBAL ATTENTION IS RISING
                        SCIENCE IS ADVANCING
                                                                    The fight against rare diseases is gain-
                        After decades of research, gene therapy     ing attention worldwide from patients,
                        has taken a monumental leap from the        medical providers, nongovernmental
                        lab bench to the bedside over the past      organizations, and—most importantly—

12                                                                                              C&M iinternational
rare diseases

regulators and institutional payors (e.g.,         rethink their methods and processes to          RARE DISEASES: BY THE
health insurers and governments).                  adjust for potentially smaller trials, alter-   NUMBERS
   A major milestone occurred in Decem-            native endpoints, and real-world data.
ber 2021, when the United Nations ad-              Gene therapy adds further complexity.
opted its first-ever resolution recognizing
the more than 300 million people living
                                                     The good news is that regulators are
                                                   increasingly aware of the need to change.
                                                                                                   7,000
                                                                                                   Identified rare diseases
with rare diseases and their families.             This is particularly true in the U.S., Eu-      in the world
While the resolution was symbolic, its             rope, Japan, and China, where most of
recognition of rare diseases’ seriousness          the new treatments are in development
set a marker of sorts for others to join           and regulators are already reviewing trial      300
                                                                                                   million+
the fight and take concrete action.                data. Regulatory agencies in emerging
   Ultimately, each country must determine         markets—notably Brazil, Chile, Indonesia,
its own approach to rare diseases, ideally         Mexico, the Philippines, and Saudi              Affected by rare diseases
with a formal national action plan. Few            Arabia—are closely monitoring their

                                                                                                   25 million+
such plans yet exist: Chile drafted one in         larger-nation counterparts to see how
2021, and Malaysia and Peru are working            they will need to adjust.
on their own. Several Latin American coun-           Regulators in many smaller countries          In the United States
tries (Argentina, Brazil, Chile, Colombia,         face additional pressures to act both

                                                                                                   200,000
Mexico, and Peru) have passed legislation          from elsewhere and at home. On an
specific to rare diseases since 2010.              external level, they see increasing access
   The Asia-Pacific region is working on a         to new treatments in larger nations and         Or fewer Americans have
promising regional initiative. In 2018, the        want the same for their own populations.        a specific rare disease
Asia-Pacific Economic Cooperation forum            Domestically, they face well-organized

                                                                                                   1 in 2,000
(APEC) launched its Action Plan for Rare           groups of patient advocates whose
Diseases to provide APEC’s 21 member               increasingly vocal demands for new and
economies with a framework for policy              improved medicines cannot be ignored.           EU residents have a
action. The plan calls for members to                                                              specific rare disease
improve economic and social inclusion of           PAYORS ARE PAYING ATTENTION
people with rare diseases and sets pre-                                                            Sources: EURORIDS-Rare Diseases
                                                                                                   Europe; National Institutes of Health
cise targets for achievement by 2025.              The economics underpinning the value
                                                   and cost of treatments for rare diseases
REGULATORS ARE ADJUSTING                           are unique and complicated, and they can
                                                   pose tough challenges for institutional pay-
Regulators represent one of the biggest            ors as well as individuals covering out-of-
potential opportunities for the introduc-          pocket costs. Payors will have to reassess
tion of new rare-disease treatments—and            how they manage their reimbursement
not simply because their approval is re-           risk when the number of potential patients
quired. Historically, regulators have made         is low. Gene therapies pose especially big
approval decisions based on large-scale            actuarial challenges for insurers.
participation in clinical trials that often last      Fortunately, payors are beginning to
for years and generate huge volumes of             explore, design, and pilot innovative
patient data. In order to most efficiently         funding and financing mechanisms to
review new drug applications to treat              accelerate access to rare-disease treat-
rare diseases, however, regulators must            ments, including for gene therapies.

Global Health: What’s Ahead                                                                                                               13
Artificial Intelligence/Digital Health

                       meeting the increased demand
                       Fueled by the pandemic, tools, policy, technology, and data are coming
                       together to produce opportunities for digital healthcare.

                       D
Advances in digital              igital innovation continues to rapidly transform
health innovation,               healthcare while, at the same time, raising several
                                 policy challenges, including privacy, security, data
including AI-enabled
                                 sharing and interoperability, transparency, safety
tools, allow public    and effectiveness, and equity. These challenges are global,
and private sector     requiring multistakeholder collaboration. The pandemic has
stakeholders to        increased the demand for digital health and AI-enabled
use this technology    tools and, correspondingly, the urgency in developing
                       policy solutions.
to improve health-
                         In the coming year, we expect to see       infrastructure for adoption.
care delivery and      continued emphasis by health sector            Post-pandemic, policymakers are likely
outcomes and drive     stakeholders worldwide on addressing         to focus on evolving existing laws and
                       these challenges, with the goal of safely,   regulations to support continued use and
supportive policy      effectively, and equitably scaling health    adoption by providers and patients. In
                       digitization.                                some countries, this will involve develop-
efforts.                                                            ing a new legal structure to support use
                       VIRTUAL CARE WILL BE INCREASINGLY            of digital technologies, creating oppor-
                       IMPORTANT IN HEALTHCARE DELIVERY             tunities to leverage best practices and
                                                                    improve global regulatory harmonization.
                       Worldwide innovation in virtual care, in-    We see virtual care being a critical tool
                       cluding remote patient monitoring tools      for expanded access to care in remote
                       and telehealth platforms, will continue to   areas worldwide.
                       augment patient care for an expanding
                       spectrum of clinical applications.           More rules will be applied to
                         The pandemic has sharply increased         data usage
                       this trend. In some countries, including
                       the United States, policymakers have         Given the importance of health data to
                       made temporary or permanent changes          patient care, governments and business-
                       to regulations that impact the use of        es will continue to work to determine
                       such tools in order to expand access.        how to simultaneously improve access to
                       These changes have been supported            and protect health data.
                       by efforts to expand the enabling              In many countries, patients have a

14                                                                                             C&M iinternational
artificial intelligence/digital health

right to access their health data. In        be “hardened” as new regulations are            AI Adoption Rates Around
the United States, this long-standing        implemented.                                    the World
patient right has been strengthened             For example, the European Commis-
by recent interoperability regulations,      sion’s proposed Artificial Intelligence           DEPLOYED AI
which strive to make it easier for           Act (EU AI Act), which takes a risk-based
patients to access their health data         approach, would have broad implications           EXPLORING AI
electronically and for providers             for AI-enabled health tools, especially if        CHINA
to access and use such data to               they are considered “high-risk.” Since the
optimize patient care. The expansion         Act is novel, it may enjoy a “first-mover       FRANCE

of individual data rights in many            effect” akin to GDPR, in which other gov-      GERMANY
countries, along with greater portability    ernments pass similar regulations.
                                                                                               INDIA
of health data, will drive new waves of         Key activities are occurring elsewhere
innovation that make use of that data.       in the world. Effective March 1, China has         ITALY
This will likely prompt regulators to        implemented rules governing algorithms           LATIN
increasingly scrutinize the use of health    with key functions in the digital economy,     AMERICA
data in consumer applications.               including those that set prices and rec-
                                                                                           SINGAPORE
  Meanwhile, there is increased atten-       ommend and filter content. Singapore’s
tion to the value of using real-world data   Infocomm Media Development Authori-               SPAIN

(RWD) to support regulatory approvals.       ty’s Model AI Governance Framework—              UNITED
RWD is often leveraged in U.S. regulatory    the first of its kind in Asia—provides         KINGDOM
approval processes, and other                actionable guidance to businesses on AI          UNITED
governments, including in the Asia-          ethics and governance issues across sec-         STATES
Pacific region, have begun to explore        tors, with the goal of promoting under-
                                                                                                        0% 20% 40% 60% 80%
RWD policies.                                standing and trust.
  The EU’s General Data Protection Reg-         Governments have also begun to issue
ulation (GDPR) has formed a basis upon                                                       Almost one-third of IT
                                             national strategies to develop their do-
                                                                                             professionals worldwide
which many governments have devel-           mestic AI industries, which often include
                                                                                             say their firms are using AI
oped their own privacy rules. In the U.S.,   financial commitments, such as recent           technology and almost half
most new privacy laws carve out health       investments in Chile and India. These           say their companies are
data subject to HIPAA, but also may cover    developments provide potential opportu-         exploring it.
health data in mobile apps that are not      nities for industry to partner with govern-
covered by HIPAA. Policymakers are likely                                                    The top drivers of AI adop-
                                             ments as they develop their economies’
                                                                                             tion in organizations are:
to focus on striking a balance between       AI capabilities.
access to data and privacy and security         Finally, strategies focused on AI and        1. Advances in AI that make
protection for the same data.                healthcare are likely to receive further        it more accessible (46%)
                                             attention. For example, collaboration           2. Business needs (46%)
AI guidance will come into                   between regulators in the U.S., UK, and         3. Changing business needs
                                                                                             due to COVID-19 (44%)
sharper focus                                Canada on the guiding principles for the
                                             use of AI and machine learning in med-          Source: From Roadblock to Scale: The
                                                                                             Global Sprint Towards AI. IBM, 2021
Many stakeholders have developed             ical devices is a key example of ongoing
high-level ethical principles for AI         harmonization efforts. Potential future
systems. Many such initiatives center        implementation activities relating to the
on accountability, bias, and transparen-     GMLP principles will be important for
cy. This “soft law” approach is likely to    stakeholders to monitor.

Global Health: What’s Ahead                                                                                                 15
Crowell & Moring International
Washington, D.C. + singapore

              Ambassador         Andrew Blase      Eric Obscherning
              Robert             Director          Associate Director
              Holleyman          ablase@           eobscherning@
              President & CEO    crowell.com       crowell.com
              rholleyman@
              crowell.com

              Patricia Wu        Nicholas          Evan Yu
              Vice President     Diamond           Associate Director
              and Managing       Director          eyu@crowell.com
              Director           ndiamond@
              pwu@crowell.com    crowell.com

              Clark Jennings     Ryan Macfarlane   Katherine
              Managing           Director          Nunner
              Director, Asia     rmacfarlane@      Associate Director
              cjennings@         crowell.com       knunner@
              crowell.com                          crowell.com

              Kate Beale         Mugant M          Shelley Su
              Director           Associate         Senior Consultant
              kbeale@            Director, Asia    ssu@crowell.com
              crowell.com        mugant@
                                 crowell.com

16                                                     C&M iinternational
Global Health

                                                For more information about Crowell & Moring International and CMI’s Global
                                            Health Group, visit www.cmintl.com. or contact Ambassador Robert Holleyman
                                                  at rholleyman@crowell.com or Candace Spencer at cspencer@crowell.com

                        Olivia                     Christian Roatta                                Jodi Daniel
                        Burzynska-                 Consultant                                      Director
                        Hernandez                  croatta@                                        Jdaniel@
                        Senior Consultant          crowell.com                                     crowell.com
                        ohernandez@
                        crowell.com

                        Trey Flowers               Akanksha Sinha                                  David “DJ” Wolff
                        Senior Consultant          Consultant, Asia                                Director
                        tflowers@                  asinha@                                         djwolff@
                        crowell.com                crowell.com                                     crowell.com

                        Alexa Trost                Christopher                                     Terry Rea
                        Senior Consultant          Gundermann                                      Director
                        atrost@                    Associate                                       trea@crowell.com
                        crowell.com                Consultant
                                                   cgundermann@
                                                   crowell.com

                        Maggie Henkin              Myung Wang                                      Candace Spencer
                        Consultant                 Manager, Global                                 Assistant Director
                        mhenkin@                   Operations                                      cspencer@
                        crowell.com                mwang@                                          crowell.com
                                                   crowell.com

Global Health: What’s Ahead                                                                                           17
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