GEOTLDS - SANTIAGO DE COMPOSTELA MEETING - SEPTEMBER 2019 - GEOTLD GROUP AISBL
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GeoTlds – Santiago de Compostela meeting - September 2019
, it’s: ▪ 8 500 domain names ▪ A good renewal rate (85%) ▪ A recognized, reliable and secure communication tool ▪ Free services to improve the visibility and the security of holders: web.bzh (directory) and Bzh Secure ▪ A registry in direct link with its registrants
But like the majority of GeoTlds today and even if the references to the region are known to boost sales, our growth rate is below the expectations. ▪ The fear of a loss in SEO ▪ Technical difficulties to register and use a domain name ▪ A network of resellers located outside the region ▪ Competition from social networks, ccTLD and .com ▪ The price?
Strategic perspectives to boost our growth
▪ An event to celebrate the 5 years birthday of .bzh. ▪ A redesign of our web directory. ▪ A campaign of partnerships with the communication agencies of the region ▪ A new free service: Bzh Data. ▪ A price decrease in year 1 for any creation?
Our others priorities to promote your region on the web ▪ The creation of an endowment fund To finance actions of general interest and promote the development of initiatives creating values for Brittany in the digital sphere. ▪ A flag emoji as a tool to animate and strengthen the user community.
What are the stakes for region? 1) Enter the Unicode dictionary the standard (+ 5 billions of in the ) 2) Emojis vocabulary, punctuation, nuance and expression, 3) Marketing territorial tools and a reflection of the local culture eg: Japan culture
What are the stakes for registry? 1) Increase your notoriety: stimulates new commitment + engage your registry community, 2) Valuable marketing tool: feed your brand and humanize your registry thanks to a friendly communication, 3) Develop your sales: thanks to the new commitment and branding eg:+24K contacts to activate (online petition).
What has happened in the last 2 years? 2 submissions have already been sent to the Unicode Consortium, but still no validation of the Breton flag emoji. Outstanding. Our strategy has evolved, consequence of Unicode conclusion: we must adopt the Breton flag emoji on a platform before the consortium session in April 2020 .
Our calendar June - September: find partners (media, public and private) September - October: crowdfunding campaign Beginning of 2020: campaign communication #EmojiBZH to mobilize Brittany lovers January - March 2020: build the file for the Unicode Consortium (and help other region or extension) End of March 2020: send file(s) to the Unicode Consortium End of April 2020: Unicode Consortium session January 2021: final results
HOW TO MOBILIZE BRITTANY LOVERS ? ❤
Media, public & private partners
Influence & video web campaign > Famous personalities from Brittany > One video with every personalities > One video with each personality > Very high reach thanks to partners, media & personalities
Billposting & digital out of home campaign > in Brittany (town, city, airport & train station) > in Paris (commercial center & subway) > + flyers
Web campaign > new website www.emoji.bzh > newsletter (+20K) > social media (+12K) PR > partnership (media group & national pure player)
Loïz Fily +33 7 81 00 26 35 loiz.fily@pik.bzh Laurence Le Goff +33 6 51 29 29 09 Laurence.legoff@pik.bzh www.pik.bzh / www.emoji.bzh
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