FREED GROUP Post COVID-19 Digitalization & New Consumer Trend - Travel AI Digitalization Solution - AWS
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FREED GROUP
Post COVID-19 Digitalization & New Consumer Trend
Travel AI Digitalization Solution
Abel Zhao
FreeD Group
April 2021
MARKET TREND CHANGES: PRE AND POST – COVID19
POST COVID-19 MARKET TREND
2019 2020 Post COVID-19 Consumer Behavioral Changes
Commercial
Food / Dining
Domestic International Domestic International 2019: 15% 2020: 56%
S. Korea 16% 84% 80% 20%
eCommerce
Japan 41% 59% 68% 32% 2019: 14% 2020: 63%
Australia 30% 70% 62% 38%
Domestic Activity/Travel
Vietnam 15% 85% 61% 39% 2019:11% 2020: 44%
New Zealand 13% 87% 41% 59%
Traditional Travel (cross-border)
Thailand 21% 79% 63% 37% 2019: 48%
2020 – 1%
Data period: Flight searches from 1-30 June 2020 vs same period in 2019 for traveling in July - Data sources: statista.com; www.mxmedia.co; World Bank Report 2019 & 2020;
Dec 2020 vs. same period in 2019 globenewswire.com; businesswire.com
Data source: ForwardKeys Flight Search Data
POST COVID-19 MARKET TREND
A MARKET NEEDS CHANGE
Result-driven Digital End 2 End Consolidated
Solutions Supply & Distribution
Post COVID-19, 85% of existing travel 80% of traditional travel service providers
companies aimed to adopt to Digital focus on flights & hotels. Post COVID-19, travel
Solutions if not yet providers need more to capture lost revenues
and keep their customers
Flexible IT Supports To Ecosystem Approach
Meet Different Needs
Connecting different parties to collaborate to
Travel section requires easy-adoptable and low-
maximize benefits for all
cost IT supports
FREED BRINGS POWER AND VALUE
BACK TO PARTNERS
INNOVATIVE TECHNOLOGY PROPRIETARY BUSINESS MODEL EQUAL VALUED, PERSONALIZED
(patented) (pending for patent) DISTRIBUTIOIN
AI Digital Solutions S2B2C
SMART Distribution System Solutions + Supplier + Market Data => Business => Consolidate multi-source content with one single
Personalization Recommendation Engine Consumer connection and data source with patented AUTO-
AI Marketing Solution VALUING and SMART Recommendation Engine
BUSINESS P
U ER T Y
ENABLEMENT & R O P
D G R O
EMPOWERMENT
E E L P
SOLUTION F R UA
CT
L L E
T E
IN
CREATE VALUES TO ALL PARTIES
AI Digitalization For Tourism Industry Channel Partner: End consumers :
• cost-efficient distribution strategy • Ancillary revenue streams • Personalized content and service
• Consumer data for improvement • Consumer behavior analysis
• Major Suppliers + SME
END2END AI
P T Y DIGITAL
U E R
R O P SOLUTION &
G PR O SERVICES
D L
SMART Inventory & AI Digital Solution GO-TO-Market Strategy
E
Distribution System (available on all digital (WeChat, LINE, Weibo)
E UA
channels)
R
F CT
RETAIL DIGITAL TRANSFORMATION
L E Increased Trust User Acquisition
E L & BANNER ADS,
T
POPUPS, DIGITAL ADS
Credibility PROMOTIONS
IN
Big-Data Analytics &
Reporting
UNO Management
Portal
User Engagement
WECHAT, WEBSITE,
SOCIAL GAMES, SHOPS. User Retention
Higher
Engagement DEAL, REVIEW,
GIFT, DAILY EVENT..
Rates and ROI
Staying Interest
of Customer
S2B2C MODULIZED CROSS-INDUSTRY
SYSTEMATIC SUPPORTING STRUCTURE
Modulized Cross-
FreeD S2B2C System Structural Flow
Industry Data and
Industry Application Scenario technology utilization
• Consumer
behavioral data
analytics capability
• Market trend centric
data processing
• Content & Service
data cross-
supporting functions
• Systematic AI Data
processing &
Core Tech & Solution
utilization
FreeD MicroService Modular
Architecture RESULT-DRIVEN
INTEGRATED
AUTOMATION AI
CONFIDENTIAL
P T Y
Continuous Delivery
OU E R Container Registry
ENGINE
R P
Kubernetes
G O
Services with
R
managed ISTIO
D P
AI & NLP Engine
E E AL
Load Balancers
FR T U 90%
AI Recommendation
C
Data Streaming Accuracy
L E
Event Streams
B2B Channels
L
AI Machine Learning
85%
E
AI Recommendation
Engine
Capability Ratio
T
IN Overall Repeat User
B2B Partners
Cloud - Support
Scylla DB /
Cassandra on K8s Ratio 36% (2020)
EDW – Data Mart
Availability
Cloudflare
Monitoring
Object Watson
Marketplace
Storage Studio POS CRM TSCM
& OLTP
UNO: ENTERPRISE MACHINE DATA ENGINE
CONSUMER DATA OUTSIDE DATA CENTER
o Click-stream data o Mobile network
o Shopping cart data o Telecom Location based
o Online transaction data o Consumer preference
o Chatbot interactions o Market trend
Log Files Settings Messages Alerts Metrics Scripts Changes Tickets
CLOUD Web/App POS DATABASES Networking
• Registry • Web Logs • CRM • Configurations • Configurations
• Event Log • Log4 • Zone Controls • Audit/query logs • Syslog
• Configuration • .Net Events • Tables • SNMP
• File System • Code & Scripts • Schemas • Net Flow
ARA BIZ: AN EVOLUTIONARY ENE 2 END
ENTERPRISE INTEGRATED SOLUTION
TRADITIONAL BI DATA AI-FIED RESULT
Collect &
o Basic Sales Forecast Index data o User behavior metrics
o Booking, Billing, Backlog o Qualify of service
o Revenue Recognition ARA Biz Integration o Customer interaction
o Expense Management management
Report & Search & o Supply planning
analyze Investigate
o Access management
o And more
Web
Mobile Application,
DB Event Mobile
Payable Revenue Website
Messaging App
Marketing Events
Infrastructure
Social Others
Purchase Sales Added
Monitor & Media (RCS)
knowledge
AlbertTO CREATE UNIQUE
P
VALUES REQUIRES
OU
R UNIQUE
E E DG
F R TECHNOLOGY &
SOLUTIONS
UP
PATENTED
RO
G
P ED
• 15+ patents in key algorithm,
U RE
RO
technologies, solutions and business
F
G models
ED
F REPY PROPRIETARY
C O TRANSACTIONAL
UP AI cCOM CHATBOT
R O INTERFACE
D G H T
(text + voice)
E E IG
FR R • 2020 South Korea NIPA ICT
Innovation Of the Year
AwardUTILIZATION OF FREED AI TECHNOLOGY & SOLUTIONS - Website Domain - MobileApp - Social Media
Portfolio Revenue Performance Comparison
2020 vs. 2019
PLATFORM ENABLEMENT & eCom
TravelLocal
7% 7%
eCom 100%
EMPOWERMENT
Enable businesses to generate ancillary revenue by cross-selling
and upselling Hospitality Local 62% eCom 25%
- All-in-one consolidated Inventory Management & Distribution
System
- Big-Data Driven Smart Recommendation System
Local
OTA eCom 56%
11%
67% 87% 114%
0% 20% 40% 60% 80% 100% 120%
Data Source: FreeD Group clients and affiliates’ platforms
revenue performance against 2019 (2019 as 100%)ALL AROUND DATA
REPORTING
FreeD Data Analytics and reporting capability ensure to
capture client specific and market data for full
understanding of the market trend and consumer
behavior
POWER OF KNOWING YOUR
CUSTOMERS
FREED BIG DATA
ANALYTICS AND
Personalized Patented Data Real-time SAUS data REPORTING
Recommendation Processing and processing engine
Analytics AlgorithmConsumer Overall Behavior
Transportation
Pubs & Bars
70% 30%
5%
Public Private 44% 26% 22% 3%
Food & Dine
Mid-scale Casual Fine Cafes
dining dining
Travel (domestic
30% 24% 18% 15% 13% & overseas)
Local activity Shopping Hotel Flight Food
Male Female
Local Activity 36% 22% 18% 14% 10%
Entertainment Recreation Theme Online Excursion
Parks Data
61% 39% 69% 31%
Shopping Behavior
Offline Online Offline Online
Data Source: Consolidated data from TravelFlan, ARA and affiliate partners for the period of April 2019 – March 2020
CAPABILITY TO UNDERSTAND ALL-
AROUND CONSUMER BEHAVIOUREXPONENTIAL GROWTH OPPORTUNITY
Development History
Launch of 1st gen Transitioned to Expanded business scope to lifestyle and eCom; Continue to grow business
of AI Digital Travel S2B2C business coverage to increase market
Rapid growth in securing milestone projects with leading business partners
Assistant Solution; model (travel); shares in key markets
worldwide
Development of 1st Launch of milestone
pilot B2C solution pilot S2B2C projects
2015 - 2018 2019 2020 YTD 2021MAJOR
CLIENT
Available SKUs Conversion Rate Total Engaged Users
Target Markets
(China Mobile user base)
5,000+ 2.4% 40M+
13M
Revenue Performance (US$) User Acquisition Performance
$4M
Mainland China 9.8M
960M 8.6M
$3M
7M
$1.9M 5M
$1.5M $1.6M 3.7M
4M
HKSAR 4.2M $131K $340K
$2K 540K
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
Product Mix (Jan – Dec 2020) Service & Solutions
Lifestyle
20%
Travel
49%
eCom
31%
Smart Merchandising & Supply AI Marketing AI ChatbotMAJOR
CLIENT
Available SKUs Conversion Rate Total Engaged Users (Korea)
Target Markets
(Samsung Market Share)
3,200+ 3% 32M+
South Korea 65%
Q3 2019 Revenue Performance (US$) User Acquisition Performance 17M
China 1% $590K 15M
Q2 2021
12M
10M 10.3M
$245K
$191K
Taiwan 45%
HKSAR 48% Q2 2021 $38K
$35K 670K
$800
Vietnam 31% Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
Thailand 39%
Service & Solutions Data Mix (Jan – Dec 2020)
Malaysia 20%
Lifestyle
25%
Singapore 35% Trave
Q2 2021 l 40%
Indonesia 25% Philippines 25%
Q1 2021 eCom
35%
Smart Merchandising & Supply AI Chatbot AI Marketing Big Data BI EngineAbel ZHAO Kenneth LEE
CEO & Co-founder CPO & Co-founder
• Airline IT, Amadeus • Project Head, TD Canada
• Regional Head, Travelport Securities
• Global Sales & Strategy, Air • Project Lead, Canadian
Canada Government
• Business Market, Hyatt • Project Lead, CPP &
Corporation Manulife
• MBA, Columbia University • BS in Computer
• EMBA, London Business Engineering
School University Of Waterloo
• Bachelors in Hospitality
Management, Switzerland
FOUNDING TEAMFUNDRAISING HISTORY
Lead:
$ raised: $30M Follow: Linear Ventures
Series B Valuation: $120M SOSV Capital
Time: June / 2021
$ raised: $3M Investors: Radiant Ventures
Pre – B Valuation: convert to SOSV
Wise AI Holdings
(CB Round) B round
Time: 03 / 2021
Lead: SPK AI Travel Tech Fund (KR)
$ raised: $7M Follow: Linear Venture (CN)
Radiant Ventures (HK)
Valuation: $27M
Series A Time: 11 / 2019
Artesian Capital (AU)
SOSV Capital (USA)
The Ventures Co (Korea Government)
ITVFC Fund (HK Government)
Lead: Linear Venture (CN)
$ raised: $2.5M Radiant Ventures (HK)
Valuation: $7M Follow:
Pre - A Cyberport CMF (HK Government)
Time: 09 / 2017 Zhuhai DHQ Investment (CN)
Lead: 500startups (USA)
Seed $ raised: $465K
Radiant Ventures (HK)
Valuation: $3M Follow:
Round Time: 06 / 2016
GWC (USA)
Angel InvestorsWORKING HARD TOWARDS OUR GOAL
2021 UNWTO TRAVEL TO SEA HKMOB Award 2020 2020 Facebook 2019 SOSV 2019 Global Start-up 2019 & 2020 Qianhai
Global Startup Competition Winner Accelerator China Accelerator Competition (HK) International
Competition 2020 Winner Innovation
Winner (Korea Government) Competition Winner
2019 Marriott 2018 ITB China 2018 APAC ICT 2018 Hong Kong 2018 South 2016 500Startups 2016 GWC Competition
Start-up Of the Grand Award ICT Gold Award Korea NIPA ICT Winner
International
Innovation Challenge Year Grand Award
WinnerTHANK YOU Abel Zhao T: +852 6773 9323 E: abel.zhao@travelflan.com W: www.freed.group
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