Framework and Roadmap for E-Learning Industry: An Analysis

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Framework and Roadmap for E-Learning Industry: An Analysis
Framework and Roadmap for E-Learning Industry: An Analysis
                                        Suraya Hamid
   Department of Information Science, Faculty of Computer Science and Information Technology,
                      University of Malaya, 50603 Kuala Lumpur, Malaysia.
                             Tel: 603-79676369, Fax: 603-79579249
                                    suraya_hamid@um.edu.my

                                       Rina Md. Anwar
                 Faculty of Information Technology, Universiti Tun Abdul Razak
                                     Plaza CCL, Jalan SS6/12
                              47301 Kelana Jaya, Selangor, Malaysia
                               Tel: 03-78092130, Fax: 03-78803439
                                        rina@unitar.edu.my

                                     ABSTRACT
E-Learning institutions today can benefit from a framework and roadmap on e-learning for
them to be ready for challenges and issues they may encounter in the near future. As many
new players are entering the market, both from the traditional academic institutions wanting
to extend their services as well as the corporate organizations attempting to establish their
learning organization concept, such a framework and roadmap would be very helpful. In this
paper, we discuss the development of a framework for future e-learning applications. The
framework was established by studying the visions, missions and goals of various e-learning
players and combining them into one solid framework complete with the suggested future e-
learning applications, by looking at least 8 years into the future (2007 to 2015). We believe
with today’s technologies coupled with the ubiquitous broadband via FTTx technologies,
mobile broadband such as 3G and beyond, and the Next Generation Networks (NGNs), e-
learning will become more liberalized.

Key Words: E- learning, framework, roadmap, sustainable growth
1. Introduction                                 Malaysian government has initiative to
In this paper, we attempted to foresee and      assure the achievement of the e-learning in
evaluate a ten year (2007 - 2015)               Malaysia. This has been highlighted in the
technology development in the e-learning        9th Malaysia Plan (2006-2010). This plan is
environment. This will be achieved by the       actually the second phase of the Malaysia
establishment of a framework looking            Vision 2020, which aim to make Malaysia
specifically at the future e-learning           as a fully developed country by the year
applications for deployment of the e-           2020 [45]. It stated in the 9th Malaysia Plan
learning players anywhere in the world.         that the use of Internet led to the growth in
This framework also suggests new                e-learning as a potential source of online
technologies for e-learning players to          education and training.
invest in the e-learning applications by
looking at the current and the nascent          As a result, the Malaysian Institute of
technology       discussed     by    many       Microelectronic Systems (MIMOS) has
practitioners in the ICT industry.              developed the Malaysia Grid for Learning
                                                (MyGfL) which is to act as a repository
The methodology used in the development         and directory for sharing the digital content
of the framework is by studying the             [43]. MyGfL is a national e-Learning
visions, missions and objectives of both e-     initiative to promote and support the
learning players in Malaysia and                lifelong learning agenda in Malaysia to
internationally. Brief discussion of the        accelerate the growth of K-Society through
common visions, missions and objectives         the use of ICT. Beside MIMOS, the
and translating them into the framework         Multimedia Development Corporation
and subsequently outlining the roadmap of       (MDC) has also done a tremendous job,
e-learning for 2007 – 2015 is discussed in      where a number of e-learning and smart
Section 4.                                      school community projects have been
                                                implemented. These were essentially
                                                private sector-led initiatives to provide the
2. E-Learning Landscape       in                requisite    ICT       infrastructure,   and
                                                sponsorship of ICT facilities and training
   Malaysia and Other Countries                 in selected schools. E-learning in schools
The e-learning in Malaysia was initiated by
                                                was further aided with the use of smart
the government under the initiatives called
                                                school courseware and Internet access via
Smart School and e-Learning for Life
                                                the SchoolNet.
(ELFL) [1]. Smart School is a project
initiated by the Malaysian government to
                                                A National e-Learning Consultative
develop and        implement       e-learning
                                                Committee (NeLCC) was setup to provide
solutions to all schools in Malaysia.
                                                direction and monitor initiatives pertaining
Contents have been developed at all levels
                                                to orderly development and adoption of e-
and currently Science and Mathematics
                                                learning practices. This is to ensure the
subjects are being converted to English.
                                                coordination and coherent development of
The second initiative is e-Learning for
                                                e-Learning initiatives in the public sector.
Life (ELFL), a joint initiative involving the
                                                Along with the growth of e-Learning in
Asia-Pacific Development Information
                                                Malaysia, a report on e-Learning in
Programme (APDIP), which is funded by
                                                Malaysia was done in 2005 (David, Abtar
the     United    Nations       Development
                                                Kaur & Zoraini , 2005). Malaysia was on
Programme (UNDP), Coca-Cola Corp and
                                                the Top 20 among the countries with
the Ministry of Education (MOE). ELFL
                                                highest number of internet users. It shows
aims to bridge the digital divide in
                                                that the Malaysian has the initiative to be
Malaysia by providing information and
                                                the part on the Internet world. The growth
communications technology (ICT) access
                                                of Information, Communication and
to marginalised communities.
                                                Technology (ICT) in Malaysia also shows
the positive impact, where Malaysia is
ranked top five in terms of promoting ICT      Multimedia University (MMU) uses E-
in Asia.                                       Learning Campus Interactive System
                                               (ELCIS) to facilitate students’ learning
The report also includes the e-Learning        process and experience [11]. ELCIS offers
readiness in Malaysia for the year 2004. It    the following features: Student and Class
shows that Malaysia is moderately ready        profile, Course Registration, Finance
for e-Learning and among the countries in      Information Kiosk, Academic Progress
Asia-Pacific, Malaysia is at Top 8 for the     Report and Achievement, Virtual Library
E-readiness ranking. If we look at the         and Multimedia Learning System (MMLS)
stages of E-readiness within the ASEAN         developed in-house by the Centre for
region, Malaysia is now currently in the       Multimedia Education Development of the
Embedding stage which is one stage             university. All the effort is to fulfill their
behind Singapore. The embedding stage          vision of “innovations and inventions are
contains the general acceptance of ICT by      the building blocks of developing a
citizens, business and government, the         knowledgeable human society”.
incorporation of e-business requirements
into policies, legislations and regulations    Open University Malaysia (OUM) was
and also the efforts taken to enhance the      established on August 10, 2000 as the
international standing.                        seventh private university in Malaysia [5].
                                               To be a leader and innovator in open
E-Learning       in   Higher    Educational    learning is their vision, and          their
Institutions has also shows the positive       operations are based on the three following
impact. A lot of research in e-Learning has    missions: to be the leading contributor in
been done and many seminars, conferences       democratizing education; to develop
and workshops have been organized.             quality education through multi-mode
Statistic in late 2004 shows almost 88% of     learning technologies; and to develop and
the Institute of Higher Learning in            enhance learning experiences toward the
Malaysia has implemented the e-Learning        development of a knowledge-based
System.                                        society. OUM adopts the motto
                                               “University for All" which is consistent
At the tertiary education level, Malaysia      with its philosophy on democratisation of
have many successful key players in            education. This philosophy underlies the
providing e-learning such as University        belief that education should be made
Tun Abdul Razak (UNITAR), Open                 available to all, regardless of time, place,
University Malaysia (OUM), Multimedia          age and social economic background. A
University (MMU), Universiti Malaysia          system called Learning Management
Sarawak (UNIMAS) and few others.               System (LMS) is used by OUM to manage
UNITAR started its operation on 18             their e-learning processes.
December 1997 with the vision to be a
premier university providing e-learning        In the Asia Pacific regions, countries such
globally [4]. UNITAR uses a sophisticated      as Singapore, China, India and Japan have
system to support their teaching and           implemented e-learning with many
learning called Virtual Online Instructional   programs developed by their government
Support System (VOISS). VOISS consists         and was used by many universities.
of a series of functions such as e-mail,       Examples of the programs are: Asia E-
forum, FAQ, On-line Tutorial, Bulletin         Learning Network in JAPAN, NASSCOM
Board,       Virtual      Library,       and   in India, and CERNET in China.
Announcements        that    have      been
painstakingly developed to provide various
                                               In Singapore, the e-learning applications
kinds of support to students and teaching
                                               being used are based on technology such
staff.
                                               as LMS, LCMS, Synchronous Tools,
Authoring Tools, Video/Audio Tools,             •   Finland: Finnish Virtual University
Simulation Tools, Collaboration Tools,          •   Switzerland: Swiss Virtual University
Testing Tools. The following institute of       •   Syria: Syrian Virtual University
higher learnings (IHLs) in the republic are     •   Israel: The Israeli Open University
the    key     players    in    e-learning:     •   Turkey: Anadolu Open University
NanyangPolytechnic (NYP),         National      •   South Africa: University of South
University of Singapore (NUS), Ngee Ann             Africa
Polytechnic (NP), Republic Polytechnic          •   India: Indira Ghandi National Open
(RP), Singapore Management University               University
(SMU), Singapore Polytechnic (SP) and
                                                •   Hong Kong: Hong Kong Open
Temasek Polytechnic (TP).
                                                    University
                                                •   Thailand : Sukhothai Thammathirat
PurpleTrain.com, the global e-Learning
                                                    Open University
provider, started out as Asia's first e-
                                                •   China: China Central Radio and TV
Learning provider in 1999 [46].
                                                    University
PurpleTrain.com is a 100%-owned venture
of Informatics Holdings Limited, a leading
training and education provider listed on
the     Singapore       Stock     Exchange.     3. Review and discussion of major
PurpleTrain.com is one of the most well-        telecommunication     technologies
known players in providing a one-stop e-        and e-learning applications and
learning services for business and IT           services.
education programmes, corporate training        This section offers brief analysis and
courses and education-related services. It      discussion on the major telecommunication
has many renowned customers in the world        technologies and e-learning applications
from universities and other corporate           and services that support the e-Learning
company to join forces with their e-            Roadmaps to be described in Section 4.
learning services. In a more global scale, e-
learning initiatives have also gaining quite    3.1 Broadband via wired and wireless
a strong foothold in many countries. The        means
following are some of the examples of           Broadband refers to telecommunication in
well-known e-learning institutions in           which a wide band of frequencies is
various countries around the world.             available to transmit information such as
                                                multiple voice, video or data channels
•   United States of America: University        simultaneously. Because wide band of
    of Maryland University College              frequencies is available, information can
    (UMUC) and University of Phoenix            be multiplexed and sent on many different
•   Canada: Athabasca University (Canada        frequencies or channels within the band
    Open University) and University of          concurrently,     allowing    for     more
    British Columbia                            information to be transmitted in a given
•   Argentina: Virtual University of            amount of time. This promise of
    Quilmes                                     broadband is for sure a big boon for the e-
•   Australia: Deakin University, Edith         learning industry to grow much further and
    Cowan University, and University of         much faster.
    Southern Queensland
•   Germany: FernUniversitat, Bavarian          Broadband can run on fixed or wired/cable
    Virtual University                          as well as on wireless access. On the wired
•   Spain: Catalonia Open University            side, xDSL is the most widely used
•   Netherland: Dutch Digital U (The            technology in accessing the Internet on
    Open Universiteit)                          speed of around 384Kbps to 2Mbps.
•   United Kingdom: Open University
•   Scotland: Interactive University
Another wired broadband access, FTTx is         environment, a learner in the e-learning
an access network infrastructure where an       institutions could access his lecture notes
optical fiber runs from the telephone           and download it onto his mobile device at
switch to the subscriber's premises -           384 Kbps while moving on foot, or if in
businesses or homes. x here stands for          stationary mode, he will be able to access
home, business or office, which will be         it at a much faster rate of 2Mpbs. 4G
translated for FTTh (fibre-to-the-home),        meanwhile could achieve the highest speed
FTTb (fibre-to-the-building), FTTc (fibre-      of data rates up to 20+ Mbps, which is also
to-the-curb) and etc.        Fttx enables       suitable for high-resolution movies and
applications such as interactive access,        real-time video communications.
pay-per-view,     video    on      demand,
subscription services as well as e-learning     While wireless broadband Internet access
applications to be accessed must faster at      using satellite transmission is not
lower costs.                                    ubiquitous today, it could be a trend 3
                                                years down the road especially with the
WiFi or wireless fidelity is also known as      government’s intervention in bridging the
wireless networking for hotspot zone,           digital divide between urban and rural
commonly using the IEEE 802.11b                 areas. On top of that, the costs of getting
protocol within shorter distance. Hardware      broadband access via Internet potentially
that displays the WiFi logo with 802.11b        be reduced over time. It enables Internet
compliance        should        interconnect    access with download speeds of up to
seamlessly, a way of transmitting               512Kbps.
information in wave form that is
reasonably fast and is often used for
notebooks. Today’s and future computers         3.2 Next Generation Network (NGN)
certainly would be equipped with the WiFi       Next Generation Network (NGN) is
ready processor.                                basically a packet-based network able to
                                                provide           services      including
WiMAX is a standards-based wireless             Telecommunication Services and able to
technology that provides high-throughput        make use of multiple broadband, QoS-
broadband connections over long distances       enabled (Quality of Service) transport
[38]. WiMAX can be used for a number of         technologies and in which service-related
applications,    including      "last   mile"   functions are independent from underlying
broadband connections, hotspot and              transport-related technologies [34]. It
cellular    backhaul,      and     high-speed   offers unrestricted access by users to
enterprise connectivity for businesses. An      different service providers. It supports
implementation of the IEEE 802.16               generalized mobility which will allow
standard, WiMAX provides metropolitan           consistent and ubiquitous provision of
area network connectivity at speeds of up       services to users.
to 75Mbps. WiMAX systems can be used
to transmit signal as far as 30 miles.          The concept of a NGN (Next Generation
                                                Network) has been introduced to take into
The 3G (Third Generation) is the extension      account     the    new     situation     in
of 2G that aims to provide universal, high-     telecommunications, characterized by a lot
speed, high-bandwidth (up to 4Mbps)             of factors: open competition between
wireless services supporting a variety of       operators due to the total deregulation of
advanced applications and that is beyond        markets, explosion of digital traffic, e.g.
personal communications services. These         due to the increasing use of Internet,
networks must be able to transmit wireless      increasing demand from users for new
data at 144Kbps at mobile user speeds,          multimedia services, increasing demand
384Kbps at pedestrian user speeds, and          from users for a general mobility, and etc.
2Mbps in fixed locations. In this
A major goal of the NGN is to facilitate       3.5 Learning Management System
convergence of networks and services.          (LMS)
                                               Learning Management System (LMS) is a
E-learning organizations could make full       system that allows the local course
use of NGN in terms of enabling                administrator to assign privileges, link
convergence of their networks and services     learning resources and modules to
in facilitating delivery of their e-learning   individual learners and groups of learners,
contents, applications and services.           monitor individual and group performance,
                                               collect assessment data and transfer it to
                                               the student management system for
3.3 MPEG-7                                     reporting and recording purposes. In other
MPEG-7, formally named “Multimedia             words, LMS allows the e-learning provider
Content Description Interface”, is a           to manage their learning process.
standard for describing the multimedia
content data that supports some degree of      Most of today’s LMS are proprietarily-
interpretation   of the      information’s     built and can only operate proprietary
meaning, which can be passed onto, or          contents. However, the trend is now
accessed by, a device or a computer code       moving towards an open standard LMS
[40]. MPEG-7 is not aimed at any one           built using widely accepted standards such
application in particular; rather, the         as Sharable Content Object Reference
elements that MPEG-7 standardizes              Model (SCORM), a series of e-learning
support as broad a range of applications as    standards that specify ways to catalog
possible.                                      launch and track course objects. Another
                                               example of such open LMS standard is
MPEG-7 application in e-learning would         Moodle, a free open source software
enable e-learning organizations to have        package designed to help educators create
multimedia content or courseware that is       effective online learning communities.
searchable and also fully interactive.
                                               3.6 Virtual reality and augmented
                                               reality Virtual reality is an artificial
3.4 Internet Protocol Version 6 (IPV6)         environment created with computer
IPV6 is the next-generation Internet           hardware and software and presented to the
Protocol that is emerging from the             user in such a way that it appears and feels
standards process to carry web applications    like a real environment. To “enter" a
into the 21st century and to replace the       virtual reality, a user dons special gloves,
current IPv4. The key difference between       earphones, and goggles, all of which
IPv4 and IPv6 is that IPv6 supports a 128-     receive their input from the computer
bit address space to allow for many more       system. In this way, at least three of the
devices to be uniquely addressed as the        five senses are controlled by the computer.
Internet continues its exponential growth      In addition to feeding sensory input to the
and expands into new types of devices          user, the devices also monitor the user's
such as telephones, automobiles, and so        actions. The goggles, for example, track
on. In this instance, home appliances of the   how the eyes move and respond
future would be equipped with IP               accordingly by sending new video input.
addresses that enable access to e-learning     To date, virtual reality systems require
materials. For instance, students or e-        extremely expensive hardware and
learners could access their learning           software and are confined mostly to
materials and LMS via their home               research laboratories. The term virtual
refrigerator and etc.                          reality is sometimes used more generally to
                                               refer to any virtual world represented in a
                                               computer, even if it's just a text-based or
                                               graphical representation.
Augmented reality is a special form of          together. One would think that eventually
virtual reality and makes use of special        as more and more such e-learning
head-mounted displays, or modified              institutions exist, there will be more
optical instruments to superimpose              competition in getting students and
meaningful virtual images onto the user’s       learners.
view of the real world. The purpose of AR
is to enhance the environment that              One of the ways to care for this is to
provides learning by overlays and               deploy the most advanced technology and
additional inputs of information and            keep in tab of technology-push that they
knowledge.                                      could invest in and also to consider the
                                                market factor.
E-learning using this medium would
certainly be beneficial to the students         Hence, the roadmap that we offer below
especially in learning abstract concepts or     could help them in strategizing not only in
topics that require special form of             terms of growth, but also to be at the
simulation in order to further understand       forefront in this industry.
the concept. Seamless virtuality with real
life over the network is the intended future    4.1 Framework of E-Learning
of     these    technologies.    Broadband      From a study of a various e-learning
technology for certain would enable this to     institutions in Malaysia and abroad, we can
be achieved.                                    summarize their vision, mission and goals
                                                as shown in Table 1 below.

                                                Table 1: Business Strategy of E-
4. Methodology of the E-Learning                Learning Institutions
Framework & Roadmap
The methodology used in building the            Vision        e-Learning as a service
framework is by reviewing and                                 available for everybody in
synthesizing visions, missions and goals of                   the world
various selected e-learning players and         Mission       e-Learning delivery using
combining them into one framework                             the latest technology
together with instilment of possible future     Goals         § The liberalization of e-
e-learning applications, by looking at least                  learning to enable everyone
8 years into the future (2007 to 2015).                       to access it
                                                              § The technology is cheap
This will later be injected with the possible                 enough to enable people to
future technologies and how the e-learning                    access it
applications and services could be                            § The          Return      On
supported by these technologies. Brief                        Investment (ROI) is realized
reviews of each of the technology were                        through creative, modern
offered in Section 3.                                         applications that is accepted
                                                              by many people
From the analysis made, e-learning                            § Learning        organization
universities and institutions highlighted in                  concept is achieved
Section 2 have the same vision: that is to
liberalize education via the means of
technology that        enable    e-learning.    The business strategy given above will
Nevertheless, the finding is that none of       drive these e-learning institutions to
the organizations stated their vision to        achieve competitive advantage with a
outdo one another in terms of competition.      support from the e-Learning Roadmap
They mostly welcome collaboration with          being outlined and discussed in Section 5.
other learning institutions and to grow
To further visualize the framework, we use    networking     infrastructure   must     be
the Figure 1 below to explain the             considered here as well.
framework in detail.
                                              E-Learning delivery deals with the
                                              mechanism on how to deliver the e-
                                              learning experience to the learners together
                                              with the supporting materials and
                                              information from the Web and also other
                                              knowledge repositories.

                                              In short, the key takeaways from the
                                              Framework above are as follows:

                                              •   Strategy drives E-Learning Delivery
                                                  and influenced by the E-Learning
                                                  Roadmap
Figure 1: E Learning Framework                •   Strategy        drives     Competence
                                                  Development of people (lecturers,
                                                  administrators, etc) and influenced by
The framework was built with 4 major              the E-Learning Roadmap
components,    namely    the    Strategy,     •   Infrastructure Development requires
Competence Development, Infrastructure            people who are competence to deliver
Development and the e-learning Delivery.          e-Learning and influenced by the E-
All of these components will make the e-          Learning Roadmap
Learning Roadmap as the central focus for     •   E-learning        Delivery     requires
direction.                                        infrastructure being developed and
                                                  influenced      by     the  E-Learning
Strategy deals with the business direction        Roadmap.
set by the e-learning institution via the     •   Therefore, all aspects fall back to the
establishment of their vision, mission and        E-Learning Roadmap to guide them to
goals.                                            achieve the growth strategy (or other
                                                  strategies) as required.
Competence development addresses how
the e-learning institutions would develop
the competency of its resources such as the
academic staff and also the administrators.
                                              5. E-Learning Roadmap for 2007-
This could be development programme for       2015
them to be well-versed in using technology    As can be seen below, the framework
to deliver education to the e-learners and    above is being strengthened further by the
the pedagogical aspects of teaching via the   development of the e-Learning Roadmap
Internet. For the administrators, managing    for 2007 – 2015 (refer Figure 2 below).
distributed resources and learners would      Coupled with the common vision, e-
certainly pose lots of challenges. To         learning institutions can benefit from
overcome       these     situations,    the   understanding on what needs to be done by
administrators must be adequately trained.    looking at the framework.

Infrastructure development highlights the     While having a very ambitious and
development of solutions for the e-learning   forward-looking vision is good, the
delivery. This could be investment in e-      survival of these e-learning institutions
learning applications, tools and services.    must also be supported by their
The solutions for telecommunication and       understanding on the four main
                                              components on the roadmap:
•   Bandwidth: as the future of                 one. It is quite difficult to prove the
    telecommunications is dependent on          effectiveness of e-learning. Many people
    both fixed and wireless broadband,          feel the traditional learning mode is better.
    which is further characterized by its
    different speed, we believe it plays a      • Difficult to get online participation
    major role as the influencer in how e-      from learners
    learning institution would invest in        The successful of the e-Learning system is
    terms of the other three subsequent         to get the learners participate actively.
    components                                  Learners itself must have a very high
•   Key        technology:        underlying    interest towards the online system.
    technologies that could be used in          Otherwise, the e-learning system would
    delivering e-learning to learners           not be successful.
•   E-Learning applications and tools:
    the possible e-learning applications and    • E-Learning readiness for the various
    tools that could be developed and           learner groups are in different level.
    deployed by e-learning institutions in      Different group of people will have
    delivering e-learning to learners           different perception of the e-Learning
•   Market situation: the probable              system. For the younger one, it is most
    scenario     on    e-learning     market    probably they can accept the nature of e-
    landscape, in terms of penetration of       Learning, while for the elder, would have
    local and global market, market             problems in accepting the new concept of
    competitiveness and the possible            learning.
    market forces influencing e-learning
    expansion                                   • Bandwidth Issues
                                                The current content with multimedia
It is hoped that the future investments of e-   components makes the downloading
learning institutions could be aligned to the   process a little bit slow, especially for
four components being highlighted in this       those who use dial up for the Internet
paper as to enable sustainable growth in        connection. This can create frustration
their business.                                 among the learners and make them
                                                demotivated to get involved with the e-
                                                Learning system.

                                                • Computer Literacy
                                                Currently in Malaysia, there is still a group
                                                of people that is computer illiterate
                                                especially in the rural areas. This can delay
                                                the beginning and the implementation of
                                                the e-Learning systems at their areas.

                                                • Language Barrier
                                                Most of the e-Learning content is in
Figure 2: e-Learning Roadmap for 2007
                                                English medium, and this can demotivate
– 2015
                                                learners who are not fluent in English. The
                                                e-Learning content should take into
                                                consideration of using the multilingual
                                                content.
6. Issues and Challenges of e-
Learning                                        • E-learning will become more than "e-
• Awareness                                     training."
There is still a lack of awareness amongst      Rosenberg (2006) mentioned that e-
the Malaysian people, especially the elder      Learning must be reinvented [42]. Besides
continuing providing a viable instructional     situation for the next 8 years.       The
option in a formal learning setting, it must    application of the framework and the
also move toward informational and              roadmap is set to drive the e-learning
collaborative solutions that focus more         players to achieve their goals, among
prominently on the specific jobs people do      others to sustain their growth strategy in
Rosenberg (2006).                               this competitive e-learning industry.

• E-learning will move to the workplace.
According to Rosenberg (2006), training         References:
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