Top 10 Trends of Marketing in Asia Year 2020
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Top 10 Trends
of Marketing in Asia
Year 20201. Voice Search Optimization
Voice Search optimization will be the popular medium of choice as voice recognition technologies
are getting more precise. This will be backed by the maturity of AI that are generating smarter
responses.
As technology continues to evolve and becomes more intuitive, people are turning to faster and
more convenient ways to go about their daily lives via their mobile gadgets. Voice search has become
increasingly popular for performing online searches over text-input method. With the constant need
to innovate and compete for market share, voice search will inevitably see an increase in adaption
and accuracy. Smart technologies such as Apple smartphone, Amazon voice assistant and China’s
Xiaomi smart household devices can be controlled via voice command. The use of voice-based
search optimization will become integrated into our daily lives as time pass.
2. Hyper-Personalization of services and products
Increased data collection and integration of artificial intelligence have already had a huge impact on
the level of personalization that is possible. Consumers have higher expectations now in their
interactions with brands. Improvements in the use of AI combined with data science and predictive
analytics in hyper- personalization to enable more marketing collaboration and integration both
internally and externally to deliver greater customer experience.
Through the collaboration between tech companies and e-marketplace, they are also driving
customer retention programmes by using hyper profiling through intuitive data collection.
Personalization is a marketing strategy that brands will have to invest in to meet the increasing
expectations for customer experience when purchasing services and products. Such marketing
efforts can be seen where women who have certain skin colours or body sizes, previously forgotten
by fashion or cosmetic producers, are being approached by some marketers through brand
ambassadors who have similar skin colours or body sizes.
3. Moment-Based Marketing
Capitalizing on micro-moments: Marketers should rethink about the linear consumer’s buying
journey that follows a conventional path from awareness to consideration and decision. For example,
shoppable posts have shortened the marketing funnel by eliminating steps from the discovery
process all the way to the point of purchase. Marketers must create relevance with consumer’s
micro-moments and design their marketing communications and executions at the right place at the
right time to the right audience.
By looking at its number, there will be various moments in 2020 that marketers can leverage on at the
global or local level to execute their moment-based marketing. At the global level, there are sports
events such as the second Tokyo Olympic, (Tokyo is the second city after London that hosted the
Olympics more than once after World War 2), and Euro 2020. Many marketers will use those moments
either for branding or boosting to sell their products or services.
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Top 10 Trends
of Marketing in Asia 20204. Video Search Optimization will replace SEO to become the preferred tool
while for performing online searches.
Video Search Engine has also begun to receive increasing attention as video streaming become the
most popular way for consumers to learn about new products. With Video Search Optimization,
consumers can now watch videos and perform search for products and services by simply tapping
on the objects in the video. This will significantly change how consumers are able to discover
products and perform purchase without having to exit out of their video. In addition, the explosion
of video streaming and voice search in recent years has also superseded static “readable” content to
become the preferred online content and interaction on social media.
Marketers are urged to create creative visual content to influence consumer attitudes and
behaviours, and expect to experience more data visualizations, creative infographics, emotionally
appealing images, and videos in marketing and brand communications. With video search,
streaming services will take on a drastic change in media pattern.
5. Nano food printing will be able to customize food and nutrition to individual
diet and health condition using print technology
The use of AI and 3D printing has got everyone excited in the past years. And with the entrance of
Nanotechnology, we will be able to customize food and nutrition to individual diet and health
condition.
Nanotechnology in food processing offers many possibilities, as food can be analysed and created
not just according to the required nutrients, but also avoid pathogens and other chemical
components that are unsuitable to the consumer. Beneficial enzymes that are required by the body
can also be improved to become highly effective, more long-lived and cost-effective.
6. Space technology will revolutionize how we will experience technology in
the future, as fibre optic cables will be eventually replaced by high-speed
laser technology from space
The democratization of space technology empowered by commercialization has allowed tech
start-ups and investors to begin to unravel the potential of extra-terrestrial domain. The technology
to miniaturizing constellation of satellites means that we can create connection coverage over the
perimeters of the globe, and at a much lower cost. Despite challenges with political policies from
countries, the benefits that space technology can bring is much more alluring.
Replacing cable fibres which are buried under the oceans with high-speed laser technology in space
will provide unbounded internet access and connectivity throughout the globe. This means that you
will be able to experience smart technologies more seamlessly with no geographic limitation.
It will also mean further advancement in areas such as automation of self-driving car.
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Top 10 Trends
of Marketing in Asia 20207. With 5Gs and larger bandwith fully in place, instant and interactive
responses will be the basic expectations for all communications
The promise of incomparable speed and instant gratification for fast network connection, this means
that marketers can perform much more personalized marketing strategies in the future. With speed,
it also means higher data flow and content marketing will become even more exciting and
competitive.
With the continued development of AI for the internet, the world will become even more connected
place. We will be expecting more chatbots and other intuitive communication touch-points
integrated in businesses. The expansion of 5G network will also bring about major disruption to our
we experience mobile technology as we know it today.
8. Holographic technology and Imagining Technology
Holographic Technology and Imagining Technology will be further enhanced with 5G bandwidth
that flat screen panels will no longer be the preferred medium for entertainment content.
3D holographic inspired by Star Wars will soon be made possible, as increasing interest from
investors and tech companies continues to push for the development of holographic products. The
possibilities are unlimited with 3D holographic TV for entertainment and gaming, hologram
smartphone with high speed 5G. Consumers with be able to experience realistic projections of
moving visuals that will greatly disrupt the way we use technology. For example, consumers can now
relive past experiences, such as watching realistic projection concert of celebrities that are no longer
around.
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Top 10 Trends
of Marketing in Asia 20209. Co-working space gaining popularity among entrepreneurs and start-ups, as
shared resources and expertise become the new business model
The trend of opting for co-working space over traditional working space is brought about by the
increasing receptiveness of the Shared Economy mentality. Sharing resources and human capital
reduces overall cost for operation, and such a business model is popular among young
entrepreneurs and small start-ups who are just starting out.
The open-concept of co-working space also encourages dialogue and innovative collaboration to
take place, which means people can share ideas openly and develop business opportunities. The
shared resource concept can also be seen in the way they operate their business. For example, app
services where we see the engagement of freelance delivery drivers in nearby neighbourhood to
meet the demand of consumers, instead of hiring full-time delivery staff.
10. Increasing travel intentions for social causes
Social structure has favour travels that offer more with less, hence we see an incremental performance
in this arena. The increasing popularity in traveling for social causes, where traveling for social cause is
fast becoming the popular reason for embarking on a travel destination. This is motivated by
self-actualization goals through philanthropy works and charity works. Contributing back to the society
beyond their communities.
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