TRAVEL - Berlin Travel Festival
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TRAVEL
THE WORLD HAS CHANGED
Not just the ways we get inspired about and
plan our travel. But also, where we go, what we
care about, and how we capture and share our
experiences.
This is a new generation of travelers, who have
different values, interests, and needs.
Today, there are vanlifers, digital nomads, social
innovators, and millenial now traveling the world
with their families in tow.
© 2018, I LOVE TRAVEL
THE NEW TRAVELER: WHAT REALLY MATTERS.
CREATIVE — We are pioneers, unafraid to try new things and PERSONAL — We find value in digital disconnect and simply
willing to take risks, even if we don’t succeed. We feel the call to being present in the here and now – because a meaningful
adventure and embrace new approaches. moment is about more than its documentation.
POST-MATERIAL — We believe that experiences, authentic COLLECTIVE — We believe the diversity of the global
moments, the exchange of information and ideas have a value community, in both nature and humanity, is beyond value. We
beyond money. want to engage, contribute, and grow as a part of it.
CONSCIOUS — This is our world – and we want to protect OPEN — The world extends far beyond what we see and
it. We consume less, consume consciously, and want to know experience everyday. We seek to learn from others with
where and how our products and services are produced. backgrounds and knowledge that differs from ours.
© 2018, I LOVE TRAVEL
MEET THE
BERLIN TRAVEL FESTIVAL 2019
A festival designed to bring together new ways of
traveling with the new traveler.
A combination of conference, exhibition, networking
event, workshops, deep-dive and master classes, and
entertainment taking place over three days.
A place for one-one-one conversations, for inspiration,
and discovery.
© 2018, I LOVE TRAVEL
WHO IS VISITING?
Berlin Travel Festival visitors are young travelers: digital natives who enjoy a mix of spontaneity for short trips, and planning – for big adventures.
43% 25—34 YEARS
BUSINESS TRAVELS
22% 35—44 6 + trips per year
63% 37%
20% 45—54
MALE LEISURE
2 x 10+ day vacations
8+ weekenders per year
FEMALE (3x times more than
68% BERLIN
previous generation)
20% GERMANY
The majority share travel Average spent on
12% WORLD experiences on social media, with vacation:
75% posting at least once a day. 50 € – 300 € per day
80% Value reviews and
expert advice
65% University Degree
€25.000—70.000
75% Travel abroad
when possible
40% Consider last-minute
vacations
Income p.a.
© 2018, I LOVE TRAVEL
© 2018, I LOVE TRAVEL
Transport ⁄ Rental
EXHIBITOR PROFILES
7% Berlin Travel Festival 2018 exhibitors joined us from
across the globe, Austria to Australia, Iceland to Thailand.
Travel Content,
Publications Accomodation & Living
10% 19%
Travel Services
13%
In total, we counted brands, agencies, and organizations
from eighteen different countries representing more than
350 international destinations.
Apparel, Gear, 50% of our exhibitors were directly connected to the travel
Luggage
20%
DMC ⁄ Destination industry, 20% were travel service providers, 20% represented
30%
fashion, tech, gadgets, luggage, and travel accessories, and
10% came from the print and content sector.
© 2018, I LOVE TRAVEL
SOME OF OUR EXHIBITORS © 2018, I LOVE TRAVEL
© 2018, I LOVE TRAVEL
SOME OF OUR SPEAKERS
Chris Sanderson Dave Fabian Dittrich Hand im Glück
Cornthwaite
The Future How to Run a Make Your Own
Consumer Adventures Big and Company from a Travel Journal &
Landscape Small Land Rover Defender Natural Cosmetics
Workshop
Kash Leaving- Markus Sämmer Milena
Bhattacharya homefunktion Glimbovski
Camp and Cook
How to Travel the Auf dem Landweg Zero Waste Travel
World in Style on a nach New York
Budget
Paul & Hansen Saskia Rudolph The Family Tom Allen
Hoepner Without Borders
I Do It My Way Building the World's
Zwei um die Welt From a Baby to the Greatest Hiking Trail
– in 80 Tagen ohne Biggest Family Blog
Geld in Europe
© 2018, I LOVE TRAVELFIRST EDITION IN NUMBERS
100 100 130
EXHIBITORS SPEAKERS EVENTS
550 2.000 9.000
ACCREDITED TRADE TOTAL
MEDIA REPS VISITORS VISITORS
© 2018, I LOVE TRAVELFIRST EDITION IN NUMBERS
353.017 284.022 36.700
WEBSITE FACEBOOK INSTAGRAM
VIEWS REACH IMPRESSIONS
147 5.000 5.3 MIO
CLIPPINGS INTERNATIONAL READERSHIP
JOURNALISTS
© 2018, I LOVE TRAVELFIRST EDITION IN NUMBERS
250.000 17 MIO 400
VALUE OF TOTAL SUBWAY
CAMPAIGN IN REACH TV SPOTS
EURO
20.000 8.000 150.000
FLYERS POSTERS AND "THE NEW
STREET FENCES TRAVELER"
MAGAZINE
© 2018, I LOVE TRAVELTHREE CORNERSTONES
EXPERIENCE
FLOORS
Commerce
CAMPUS
Content
NETWORKING
EVENTS
Communuty The festival concept is built on three cornerstones:
Commerce
Content
Community
Commerce is represented on the Experience Floors, where consumers
explore and connect with your brand.
Content is in the heart of our new Campus forum. The perfect platform
Increase your
for your brand ambassadors. This is where stories that deepen
brand awareness
Promote and consumer's knowledge about your company are presented.
sell your offer
Add a personal
connection to your offer Community is the secret of the festival’s vibe. Engage with your peer
group and foster personal interaction.
© 2018, I LOVE TRAVELEXPERIENCE FLOORS
This is your opportunity to promote and sell your offers. Visitors will
be able to browse the venue according to their interests and specific
travel movements. As they explore the festival, they will come into
contact with experts and exhibitors offering helpful insights and
information about the latest offers, destinations, gear, and apparel.
© 2018, I LOVE TRAVELNEW NEW
Body, Mind & Spirit Travel Services Outdoor Escapes
DIGITAL DETOX, TRANSPORTATION, WANDERLUST, CAMP VIBES,
MINDFULNESS, SELF-CARE, TECHNOLOGY, PERMITS AND VANLIFE, OCEAN LIFE
GIVING BACK VISAS, COMMUNICATION Adventures in nature ranging from
Experiences that slow down and focus Special related services within the hiking the Alps to canoeing in Montana,
on the health of the mind and body, travel, tourism, and hospitality industry wandering the California coast in a van
ranging from digital detox and retreats that facilitate an easy and enjoyable to experiences on the high seas.
to opportunities to reconnect with travel experience. Ranging from full-
nature. service booking agencies and car
sharing services to e-residency and
communication for world nomads and
entrepreneurs.
Culture Journeys Weekenders Nest
HYPER-LOCAL, IMMERSIVE FUN, FAST, AND START-UPS, SMALL
EXPERIENCES SPONTANEOUS ADVENTURES BUSINESSES WITH GREAT
Cultural experiences such as exploring Everything from local escapes and GAME-CHANGING IDEAS
new Nordic Cuisine in Scandinavia, quick city trips, to apps that offer the Small companies and start-ups that
taking a luxury train from Cusco to best last-minute deals, to the ultimate were founded within the last five years,
Machu Picchu, or discovering Cuban luggage and essentials for a quick and are built around sustainability,
culture. weekend trip. social responsibility, or smart, impactful
solutions.
© 2018, I LOVE TRAVELCAMPUS
The festival is about listening, learning, and creating. The new
forum for this is the Campus. It is the on-site location dedicated to
presenting the festival event program. With a line-up of inspirational
stories and adventures, tales of meaningful achievements, travel
hacks, expert talks and classes, as well as engaging, hands-on creative
sessions.
© 2018, I LOVE TRAVELStages Master Classes Workshops & DIY
Travelers and mavericks share their stories, Visitors learn how to take professional photos, Berlin Travel Festival hands-on workshops
daring adventures on the road, and meaningful what it takes to become a travel journalist, and DIY sessions are a chance to get creative
achievements within the (travel) world. how to travel on a budget, and how to avoid and try out something new under the guidance
Including keynote speeches, stunning embarrassing faux pas abroad. of pros. No experience required!
photography, innovative pitches, and readings.
The audience is select group of engaged There's no better chance to turn your
It's the perfect platform for your brand consumers who are interested in what your customers into champions of your brand.
ambassadors to tell their fascinating stories. brand has to offer. Your biggest future fans!
© 2018, I LOVE TRAVELNETWORKING
The Berlin Travel Festival creates a community of like-minded
adventurers by connecting brands directly with travelers.
It's is your chance to connect, exchange, and get loose with your fan
base. Give consumers the opportunity to learn, experience,
and celebrate together during exciting networking events.
© 2018, I LOVE TRAVELEntertainment Program Networking Events Meeting Points
Our entertainment program, including Meet new people, share knowledge, and Become the go-to meeting point for
tastings, auctions, music, and performances go home with new contacts. Open up to like-minded travel enthusiasts. It's the
is the chance for our visitors to simply your peers and industry colleagues about perfect way to turn the festival into a
get loose. the future of travel. switchboard for your community.
Host an event and reveal the fun side of There's no better opportunity to learn than Become a meeting point.
your brand. through direct communication within the
world of travel.
© 2018, I LOVE TRAVELCONFERENCE
The Berlin Travel Festival’s TREND LAB kicks off the festival with a
deep dive into the future of travel retail.
During a day-long event, “Shop Shift – A Trend Lab for Creative
Minds,” we’ve invited innovators transforming the world of click and
mortar to share their expertise.
The Bright Future of Physical Spaces – Why location is more relevant
than ever in a digital world. We're taking a close look at the new role
of physical retail spaces:
What does travel retail of the future look like?
How can increased customer enthusiasm for
innovative travel retail concepts be taken into account?
And, what shapes interactions between consumers and brands?
© 2018, I LOVE TRAVELExperts New Retail Concepts Peer to Peer Exchange
While exhibitor portfolios demonstrate a blend Shop Shift brings professionals from retail, Networking and the exchange of ideas are
of products and brands that resonate with new online, and travel together to explore the latest essential to building a brand and experience.
concept store ideas, Shop Shift launches an trends in customer experience. Exploring topics This year, the Berlin Travel Festival will host
essential dialogue between industry leaders including premium products, digital storefronts, an invite-only networking event for experts,
and thinkers. the use of physical retail space, automation, and exhibitors, speakers, and select members of
micro retail, industry leaders share their know-
A panel of experts share their experiences in the media.
how in achieving active customer experiences.
translating online business into offline retail.
© 2018, I LOVE TRAVELThe Berlin Travel Festival is a combination of conference, exhibition,
networking events, workshops, deep-dive and master classes, and
entertainment taking place over three days.
1000 sqm on-site
dedicated to keynote
speeches, expert panels,
master classes, multi-
vision shows, travel
hacks, workshops, small
group sessions, and DIY. DAY 1 DAY 2 DAY 3
CAMPUS
SHOP SHIFT CAMPUS
EXPERIENCE SNEAK PEEK EXPERIENCE FLOORS
FLOORS
TRAVEL NIGHT
Brand spaces, product
presentations, service SHOP SHIFT A full day conference on Friday, March 8,
areas, and testing for travel professionals and creatives focused
opportunities across on new retail architecture and brand spaces
various branches. combining travel, fashion, and lifestyle concepts.
SNEAK PEEK From 12-7pm on Friday, we’ll allow visitors
a free sneak peek of the exhibitor area.
TRAVEL NIGHT An invite-only networking event for Berlin
Travel Festival speakers and exhibitors,
as well as selected influencers and media.
© 2018, I LOVE TRAVELTOOLS & ACTIVITIES
#Explore #Listen
Branded Space Presentations
Exhibition Booth Panels
#Learn #Connect
Master Classes Networking Events
Travel Hacks Meeting Points
#Celebrate #Create
Tastings DIY Classes
Show Elements Workshops
We created a toolbox of measures and activities that help you
reaching your business objectives and, at the same time,
meet visitor’s expectations of the Berlin Travel Festival.
On the following pages we’d like demonstrate a few examples
how we combined different measures for different exhibitors.
© 2018, I LOVE TRAVELBTF 2019
MyVan by
Mercedes Benz
Explore, Connect -
Branded Space
Exhibition Booth
Listen, Learn -
Keynote presentation on
Main Stage
Connect -
Premium Marketing
Communications Package
© 2018, I LOVE TRAVELBTF 2019
LAAX -
Weisse Arena
Gruppe
Explore, Connect, Create -
Branded Area
Listen, Entertain -
Presentation on
Cultural Stage
© 2018, I LOVE TRAVELBTF 2019
Mecklenburg-
Vorpommern
Tourism
Explore, Connect -
Branded Area
Exhibitor Booth
Premium Communication
Package
Celebrate, Create -
Community Event
Live Band
Skate-Ramp
Listen -
Opening Speech
© 2018, I LOVE TRAVELBTF 2019
Gestalten
Explore, Connect -
Branded Space
Exhibitor Booth
Premium Communication
Package
Celebrate, Create -
Food Events
DIY Workshop
Listen, Learn -
Keynote presentations
Workshops
© 2018, I LOVE TRAVELBTF 2019
Panasonic Lumix
Explore, Connect -
Brand Space
Network Events
Celebrate, Create -
Photo Safaris
Classes
Listen, Learn -
Photo-Hacks
Workshops
Keynote Presentations
© 2018, I LOVE TRAVELFor further information please contact:
PROJECT MANAGEMENT MARKETING
Bernd Neff Magdalena Falkner
bernd@berlintravelfestival.com magdalena@berlintravelfestival.com
THANK YOU
EXHIBITORS PROGRAM/SPEAKER
Gabriele Münster Lydia Band
gabriele@berlintravelfestival.com lydia@berlintravelfestival.com
Anush Muthesius PUBLIC RELATIONS
anush@berlintravelfestival.com Anja Voparil
anja@berlintravelfestival.com
Katie-Rose Spence
EDITORIAL CONTENT
katie@berlintravelfestival.com
Alicia Reuter
Franziska Herold alicia@berlintravelfestival.com
franziska@berlintravelfestival.com
PRODUCTION
Joerg Suermann
PARTNERSHIPS & COOPERATION joerg@berlintravelfestival.com
Anabel Malcher
anabel@berlintravelfestival.comYou can also read
