Femina Cartoonica: Gender Dimension of Disney Themes as a Pedagogy of Popular Culture

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Femina Cartoonica: Gender Dimension of Disney Themes as a Pedagogy of Popular Culture
American Journal of Educational Research, 2021, Vol. 9, No. 8, 518-521
Available online at http://pubs.sciepub.com/education/9/8/8
Published by Science and Education Publishing
DOI:10.12691/education-9-8-8

        Femina Cartoonica: Gender Dimension of Disney
           Themes as a Pedagogy of Popular Culture
                                                         Lejla Mušić*

           Department of Sociology, Faculty of Political Sciences Sarajevo, Sarajevo University, Bosnia and Herzegovina
                                       *Corresponding author:
                        Received July 02, 2021; Revised August 05, 2021; Accepted August 16, 2021
    Abstract Disney project, as an all enhancing pedagogical project, offers interactive methods of learning for
    preschool children, and multidisciplinary, trans disciplinary, multicultural teaching methods on all levels of
    schooling, involving advanced levels of Gender studies inside Social studies disciplines, on the upper educational
    levels.
    Keywords: multicultural, Disney Pedagogy, Disney Heroes, Disney Heroines, Femina Cartoonica
    Cite This Article: Lejla Mušić, “Femina Cartoonica: Gender Dimension of Disney Themes as a Pedagogy
    of Popular Culture.” American Journal of Educational Research, vol. 9, no. 8 (2021): 518-521.
    doi: 10.12691/education-9-8-8.

1. Introduction                                                    2. Objectives
   The discussion on influence of the themes inside                   Multiculturalism in classroom, through the prism of
the Disney movies, and research projects developed                 Disney characters, offers heroines that originate from all
around the idea, influenced pleads of new and developed            over the world, from Europe( Germany, France, Norway)
teaching methods for understanding the contemporary                to Saudi Arabia, Polynesia, South America, America, Latin
society, and developed gender roles system, in popular             America, China, Russia, and speak diversity of languages
culture.                                                           such as French, Russian, Arabian, German, Chinese
   Garden, and Sandlin in their e book Teaching with               Mandarine, etc, in multinational surroundings. The obstacles,
Disney [2], emphasize that teaching Gender in the                  and problematic occurrences, are multiple, and unique for
classrooms, through the popular Disney pedagogies,                 every Disney character, and if we are discussing the
offers multicultural perspectives on depiction of the              development of the Female characters, influenced by the
teachers, and different females, inside the Disney world           feminism waves, there are differences in between the roles
(Emperor’s New Groove: Kuzco’s Academy, Elena from                 of Disney female characters, from 1950-ties, in comparison
Avalor (sister’s teacher). Femina Cartoonica represents            with his contemporary heroines (Merida, Mulan, Moana).
the notions of the female characters emancipation                  Feminisney idea as an Disney transfixation into Feminism,
influences inside cartoon industry, mainly through                 in postfeminizam era, influences the making the Gender
the prism of the Walt Disney characters. As the                    equality representative in the Media [5].
emancipation of Women Human Rights from 1970-ties
continues, the understanding of Women Skills, and
Female heroines, changes from the patriarchal                      3. Methods
perspectives, to the different forms of emancipated
female multicultural characters. Inside the literature,               Investigation on Identification with Disney characters
Disney Villains, male and females are mentioned, and                  Population sample: MA students of Sociology of
developed. Negative side of Women Leadership in                    Gender ll, Sarajevo University, Faculty of Political
Fashion Industry, in the most celebrated Cruella de Vil            Sciences, Department Sociology (MA).
(101 Dalmatians), and see urchins such as Ursula                      Inherently to the research, the examinees were asked to
(Little Mermaid), Evil Queen (Snow White), Maleficent              find the most interesting Disney male, and Female
(1 and 2), are investigated by pleads of the authors               character, after watching the short movies about Disney
such as Glen Dakin, Victoria Saxon, Serena Valentino,              Heroes, and Disney Heroins, with the special requirement,
Amy Davis, etc. The focus of this work is the                      not to mention the same character.
emancipation of Disney female characters, and positive                Inside the chosen sample, 30 % of students were males,
influences of this perceptions on the feminist stance              and 70% were female students. The questions raised were:
advancement, inside the focus group of the university                 1. What female Disney character do You find the most
students of both genders.                                                 accomplished?
Femina Cartoonica: Gender Dimension of Disney Themes as a Pedagogy of Popular Culture
American Journal of Educational Research                                              519

   2. What Disney male Heroes do You find the most                  ones, that are more patriarchal princesses, mainly only
       accomplished?                                                Mulan, Merida, or Moana are chosen. Not even one male
   3. Do male students chose advanced female characters,            student has chosen the traditional female character, that
       or more patriarchal models?                                  responds to gender stereotypes.
   4. Which female characters are chosen, and in what
       statistical measurements?
   Inside the responds, on the choosing of the female
characters, the repeating of the same character, was more
often, when compered with the analyses of male character.
This confirms, already constituted general hypothesis,
that Disney’s most accomplished characters, are his
princesses, that are globally celebrated, and admitted into
multidisciplinary investigations, inside the Social Sciences.

4. Results

                                                                    Figure 3. Do male students chose advanced female characters, or more
                                                                    patriarchal models?

                                                                      The rest of the female students had chosen traditional
                                                                    female Disney princess characters, involving the trans
                                                                    human performativity (Supernaturality of Hair, and
                                                                    Animal transformativity).
                                                                      Additional explanation for choosing this female
                                                                    characters can be found in the following explanations:

Figure 1. What female Disney character do You find the most
accomplished?

  Female students more often chose Disney Princesses,
mainly Snow White, and Cinderella.
  Only two female students had chosen the modern
female characters, such as Merida, and Mulan.                       Figure 4. Which female characters are chosen, and in what statistical
                                                                    measurements?

                                                                       Women Rights are Human Rights once and for all!
                                                                    (Hillary Rodham Clinton, Beijing Conference) [3].
                                                                       According to the interest based on the audience that
                                                                    influenced the high level network selling, the diversity of
                                                                    the most sold animated Disney princess, is somewhat
                                                                    different.

                                                                    5. Discussion
                                                                       The best earning female featured characters are less
                                                                    mentioned, while as the best sold male featured characters
 Figure 2. What Disney male Heroes do You find most accomplished?
                                                                    are well known.
  The research had shown that male students prevailingly               The over billion dollars earning Disney featured female
chose tour advanced female characters, rather than the              Heroins, are Oscar winners Alice in the Wonderland
520                                        American Journal of Educational Research

(2010) for Best Art Direction, and Costume Design, and           Moana [7], represent “savior of father from death through
Frozen 1, won Oscar for Best Animated Feature Frozen 2,          the transgendered identity, becoming the China’s greatest
involving trans speciation themes, Beauty and the Beast,         heroin”, or “searching her own path, through the archery
and Zootopia.                                                    skills”, trans humanly “answering the Oceans call to set
   The only two Disney, male featured Heroes, that are 1         the things right, after the demigod Maui reaches her island,
billion of American dollars success, are Lion King, and          Moana seeks out demigod by her own quest on open seas”,
Alladin.                                                         the New Disney Heroins challenge the traditional
   Lionel Bailly in Lacan: Beginners Guide [1], in the           patriarchal values, and in line with the Social studies
chapter Through the Looking glass: Mirror stage,                 notion on the importance of the skilled female
emphasize the following notions on the Mirror Stage,             professionals, they practice their skills, rather than being
since according to Lacan the opposite is the truth: “at the      subordinated component of patriarchal order.
Mirror Stage, the intellectual perception of oneself is
alienating experience, and the beginning is the series of
the untruths; but it is a necessary alienation that allows       6. Conclusion
Subject access to the symbolic realm” [1].
   The “Me” formation, in Lacan’s theory “The making of             The prestigious female Heroins Elsa, and Anna, offer
“le moi”, after hearing his/her name pronounced (Moana,          the idea of sisterhood, as an universal principle, and when
Mulan, Alice, Elsa, Belle, Alladin, Kristof)”, it has heard      Queen Elsa makes a mistake (that causes infinite winter),
its name before, but now, it affixes it to the image in the      her sister Anna makes things right, through the tremendous
mirror” and identifies himself/herself: “That is Elsa. Elsa      efforts [4]. “Winter girl “/Elsa(Frozen) inside the literature,
is me!”[1]. Bailly explains the most important maxima of         also had received the negative interpretations, related to
Lacan’s, is that “Human beings are very largely oblivious        the promotion of anorexia, and bulimia, and “girl frozen in
of their own subject. The ego is what person says about          time” [20]. Raja and the Dragon, as the newest Disney
himself/herself: The subject is unrecognized self that is        female character, inside the trans human, and trans special
speaking” [1]. On the question who is Moana, Mulan or            environment, admits the notions of female advancement,
Merida (The Brave), as female identities, or Alladin,            and in new adaptation of the Cruella, the deconstruction of
Kristof, even Gaston, Huntsman, Hercule, Tarzan, or Peter        patriarchalism as a project. Disney Film as a medium of
Pan, as male identities, is their own quest for identity. In     Cultural Pedagogy, in Jack Zipes’s critic [6], Breaking the
the Lacanian Mirror stage: “the Subject is an active mind,       Disney Spell: But what the Disney spell mean? The great
that produces the concept itself, as the Other in the mirror,    “magic of the Disney spell, is that he animated the fairy
but it cannot recognize itself”. “The subject is the product     tale only to transfix audiences, and divert their potential
of the Subjects imaginary game, it produces unity,               Utopian dreams, and hopes, through the false promises, of
although not wholeness.” [1]                                     the images he cast upon the screen.” [6]. Matusitz and
   Moana: “What if that is not who am I”? Her voice              Palermo [14], in the article entitled The Disneyfication of
wavered, as all the fears of disappointing her family and        the World, offer the “Grobalisation Perspective”, through
people churned in her stomach“[7]. Merida as an subject          the depicting of the differences, in between the
in her teenage age states: “My name is Merida. I’m the           Disneyfication, and Disneyisation, referring to the idea of
Princess of DunBroch, a kingdom in the Highlands of the          the great companies such as Disney (Walmart, Coca-Cola)
Scotland” [8].                                                   to impose them self globally, for the reason of the profit
   Kristin Schiele, Lauren Louie, and Steven Chen, in            multiplication. Disneyisation is the Disney attribution to
study entitled Marketing feminism in Youth media: A              the shopping malls, and it in Baudrillard’s terms consists
study of Disney, and Pixar animation, “through the               of “the double proces of cannibalisation (by host culture),
thematic analyses of 17 Disney, and Pixar animated films         and carnivalisation (by American cultural Hegemony)”
(produced in between 1989 and 2018), and featuring               [15]. Disneyland Parks, Films and Phenomenology of
female lead, or co-lead” they analyze the messages               imagination, in contemporary Sociology, in Hong Kong,
transmitted to Young female consumers [4].                       Tokyo, Shanghai [13], Paris, and in California, Florida, as
   Defining Disney production, according to Forbes’s list,       a form of Hyperurbanisation, and Hyperreality (Eco)
as a “240 billion entertainment business encompassing            inside the investigation field of Disney culture, reopen
film, television, theme parks, broadcast, character              different forms of scientific conclusions, and nouvelle
licensing, and merchandising”[4], Chen, Louie, and               debates [12]. Supporting the feminism ideas, black history
Schiele, show that most of the female heroins are in some        month ideas, and raising “responsible and inspiring
form of identity quest, and passing through the mirror           campaigns around gender” Disney in 2016, inside
stage, of early self searching, and self understanding,          multimedia (channels, apps, parks) “announced its Dream
(I will focus onto the ones mentioned by my case study           Big Princess Featurettes campaign” [16], as a part of
group) through the some form of trans special element,           Women empowerment discourse, real girls stories vs.
such as Little Mermaid “makes Faustian bargain with a            princesses”. Eco in his Travel to Hyppereality, precepts
sea witch, to meet human prince on the land”, Belle              Disneyland, and Disney World as a “artificial cites
“Offers herself to the Beast (prince under magic spell) to       dedicated to entertainment” [17], Baudrillard considers
save her Father”, Rapunzel (with her trans human                 that “Disneyland, is presented as imaginary, in order to
“magical hair she is about to discover her true identity,        make us believe that the rest is real, when in fact,
after being closed in the tower for so many years).              all of ..... and the America surrounding it, are no longer
   Especially celebrated, in my case study group,                real, but of the order of hyperreal, and of simulation”
contemporary female Heroins such as Mulan, Merida,               [18], and concludes that the “Disneyland is a paradise.
American Journal of Educational Research                                                        521

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