FEBRUARY 22, 2020 FLATS WEST BANK I CLEVELAND, OH - Brite Winter
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
PRESENTED BY FEBRUARY 22, 2020 FLATS WEST BANK I CLEVELAND, OH
BOARD OF DIRECTORS
On February 22, 2020, Brite Winter hosted its 11th annual Doni Bulea, Board Chair, Giffen & Kaminski, LLC
outdoor festival in the Flats West Bank neighborhood of Cleveland. Loren Anthes
Julie Brown
The event remains free and open to the public, but for the first time Brandon Fairless
ever this year, Brite was a ticketed event. This relatively small change Archie Green
allows us to communicate with our guests more effectively, making sure Scott Hubay
Jul Huntley
they know about all of the amazing programming Brite is involved in Krista Macomber
throughout the year. Michael McMahon
Sunny Nixon
Morgan Passek
The world has changed dramatically since our February event,
Damon Taseff
particularly in the arts, culture, and events industries. We are grateful
that we had the opportunity to host 15,000 guests for some camaraderie BRITE CLEVELAND STAFF
Emily Hornack, Managing Director & Co-Founder
and fun, and look forward to the day when we can all rock out together Brian Horsburgh, Festival Director
again. In the meantime, we continue to seek ways in which we can Emily Appelbaum, Artistic Director
Mariah Becker, Festival Operations Manager
contribute to the welfare of our community by bringing art and music to
Music Liaisons: Candice Hardin, Brent Kirby, Jason
Clevelanders during our most challenging times. Patrick Meyers
Looking forward to seeing you all again soon, whether it be in person,
through virtual programming, or out and about. Stay safe, and rock on!
MUSIC
Once again, Brite Winter brought the best of local, regional, and national music out to play! We continued our "Brite Winter
work to recruit the most talented and diverse group of applicants ever, with over 400 bands submitting an
was INCREDIBLE.
application to play Brite. Each band was reviewed at least five times by our 50-member music review committee.
Highlights this year included all-female drum line B*&ch, Thunder!, regional powerhouse The Vindys and
Our expectations
soulful Honey and Blue. We welcomed over seventy percent of our 2020 lineup to the Brite Winter stage for were already very
the first time. high, but somehow
The night rounded out with hip hop act Red Rose Panic on the Adcom Stage Under the Bridge, and culminated it still exceeded
with a stellar performance by indie rock mainstay Ra Ra Riot. Guests danced and celebrated into the wee hours
with DJ’s in our art experience areas. our expectations.
The staff, the
layout, the stages,
the crowd...the
list goes on in
regards to care and
professionalism.
We were honored we
were chosen to play
such a renowned and
respected event."
— SEAN MCDERMOTT, TAKE OFF CHARLIE.
ART
Brite brings Clevelanders together outside to fight the coldest and darkest months of the "Being part of the Brite
year! This year’s theme of Ka-Blizzard! was all about busting through those wintertime
blues. Inspired by comic books, superheros, and scrapbook-style memories, Brite Winter
Winter team is always a great
created more than a dozen immersive art experiences, built by the Brite Art Crew, the experience. I especially like the
Ingenuity Cleveland Ingeneers, and volunteer community members from across Cleveland.
brainstorming and fabrication
Guests followed in the footsteps of Fluri and Friends as they fought the Winter Doldrums
sessions, along with watching
with Adventure, a Pinch of Chaos, and plenty of Fun! Folks visited The Living Room, a
cozy abode turned a-tumble with cooped-up indoor antics, and The Campfire Tent, full of people enjoying the projects
starry skies and snowy shenanigans, and recorded their memories in a life-size interactive that we all helped to create."
scrapbook programmed with a special prize to reward those who solved a scavenger-hunt
style puzzle hidden among the installations. — IAN KEATING-MULLANEY, BRITE ART CREW
ART
^
d
INSTALLATIONS Memories Create
Your 2020 Brite
Kitchen Mayhem! Art Leads: Susie Underwood & Haley Morris By: John Kasunich
Amanda Nyx Osman Chesterton
Party Time: Grandpa’s Bar & Grandma’s Knitting! Art Leads: Michael McFarland & Amanda Nyx Michael Harms
Michael McFarland
Russa Wenzel Trevor Rapp
Boudoir Break In! Art Leads: Melissa Moon & Leah Brow
Kix Williams Moy Aguirre
Bathtub Bubbles Galore! Art Leads: Leah Brow & Paul Beaver Jessica Sheehan Dave Garza
Leah Brow Matheson Kamin
Blanket Fort Bedlam! Art Leads: Tom Stoll & Matt Koballa Paul Beaver Diane Koski
Ross Bochneck Phil Reed
Sneaking Around Slippery Slope! Art Leads: Sade Wolfkitten & Arron Bound Jose Moy Aguirre
Robert Olexa
Snow Critters and Full Moon Forest Art Leads: Jess Sheeran and Bex Moss Matt Hummel David Perez
Nate Clark Tim Moon
Slushy Bottoms Speedway Art Leads: Brett Woods-Hill, Trevor Rapp, Tim Halsmer & Maynard Payuma Bex Moss Alex Theroux
Ian Keating-Mullaney Eric Eisenberg
Ice Fishing Expedition Art Leads: Nate Clark, Matt Hummel, John Kasunich, Sam Harmon, Ian Keating-Mullaney Glen Paumier
Sam Harmon
Walk-in on a Winter Weather Lab Art Leads: Ross Bochnek, Robert Olexa, Sam Harmon, Alex Therous, Ian Keating- Melissa Moon maynard payumo
Arron Bound Jacci Hammer
Mullaney, Eric Eisenberg, Glen Paumier Meganne Stepka
Sade WolfKitten
Andrew Kaletta Fern Enley
Fluri’s Sensational Wintertime Scrapbook Art Leads: John Kasunich, Kirsten Williams, Amanda Nyx, Michael McFarland Katherine Connors
Ryan Kinney
Susie Underwood Heather Hayes
Haley Morris Diane Christine
Tom Stoll Sophia Christine
Matt Koballa Patsy Kline
Brett Woods-Hill Kim Crowl
Tim Halsmer Thomas Kublickas
Bill Metzger And The
Bill McReynolds Ingenuity Cleveland
Orville Brown
Ingeneers
BY THE NUMBERS
12-15K 97% 60%
MARKETING
TV:
FOX8, WOIO, WKYC, WEWS, WFMJ
unique visitors specifically for of festival goers would of respondents donated some
RADIO: Brite Winter recommend Brite to a friend amount of money to Brite
WMJI, WDOK, WEOL, WCPN, WRUW, WKAL
PRINT/ONLINE:
Cleveland Scene Magazine, Cleveland Magazine,
thisiscleveland.com, Crains Cleveland, Fresh
Water Cleveland, Edible Cleveland, Cleveland.
com, Cool Cleveland, Ideastream, Cleveland "[The best thing was] the positive energy that
Jewish News, The Vindicator
flowed throughout. The atmosphere that the
BLOGGERS/INFLUENCERS:
music and art created was awesome, and it
Cleveland Vibes, The Cleveland Bucket List,
Courtney Covers Cleveland, Greatest Escapist, provided an amazing experience for connecting and
Why CLE, Crave CLE, Cleveland Music City
reconnecting with friends and family."
2020 MEDIA PARTNERS: — BRITE 2020 GUEST
Ohio Irish American News, Scene Magazine,
Cleveland Magazine, Engage! Cleveland, WJCU,
Ohio City Incorporated, Detroit Shoreway
Community Development Organization, Tremont
West Development Corporation, Edible Cleveland,
2-4
Yelp Cleveland, Cleveland International Film
Festival, Cleveland Metropolitan Housing
HOW OLD ARE YOU?
Authority, Black Girl in the CLE, Canvas, WBWC, 1% – Under 18 14% – 45-54
Rock and Roll Hall of Fame
12% – 18-24 15% – 55-64 average number of hours guests
spent at the festival
33% – 25-34 5% – 65-74
2O20 MEDIA IMPRESSIONS:
54,199,378 (Estimated media value: $545,510) 20% – 35-44
76% 61% 71%
FACEBOOK:
• 17,000 post engagements (up 46%)
• 8,400 followers, 444 new likes
of respondents said they got a of guests got a free ticket (23% got said their check in process was
TWITTER:
ticket ahead of time on Eventbrite a free ticket but also donated $10) seamless and quick
• 3,645 followers
• 352.5K impressions (up 116%)
• 4,700 profile visits
• 491 mentions (up 20%)
INSTAGRAM:
• 3,839 followers, 645 new followers (up 20%)
HOW MUCH DID YOU SPEND?
• 9,429 engagements (up 99.5%)
5% – $0 • 166,463 impressions (up 120%)
8% – $1-10
14% – $11-20
44% – $21-50 "It was very well
21% – $51-100 organized. Great
8% – Over $100 venue. Loved
the artsy vibe -
especially the
living room. Our
group spanned
43%
of respondents said Brite helped
75%
of respondents said Brite helped
46%
of respondents said this was their
in ages from 11
to 58 and we all
them discover a new visual artists them discover a new band/musician first Brite Winter thoroughly enjoyed
the event!"
— BRITE 2020 GUEST
SUPPORTERS
A SPECIAL THANKS TO THE FOLLOWING:
$5,000+ Craig Bulea and Kerry Lanigan Derek Standish Sound/Lights: Vertical Sound
Anonymous Eric Grosso Christine & David Hannon Stages: Flyspace Productions
Michael McMahon Jonathan LaRosa Tents: Sportsplex Rentals
$2,500+ Kurt and Chris Treu Rachel Peterson Traffic Control/Barricade: North Coast
Aaron Cornell and Sunny Nixon Zak Tutino and Alyssa Frake Katie Reed Event Services
Spadafore Kaisers
$1,000+ $100+ SPECIAL THANKS TO
Allegro Realty Loren Anthes and his friendship PREFERRED VENDORS Baldwin Wallace University Arts
Great Lakes Financing Craig and Nancy Bulea Apparel: Pulse Promotions Management Program
Vocon Mary Maloney and Shane Conroy Cleveland Division of Building and
Backline: Woodsy’s Music
Brandon Fairless Johanna Gregory Housing
Cleaning: JV Janitorial
Damon and Ashley Taseff Janice Hornack Cleveland Division of Fire
Communication: Communication Rental
Kip and Jean Horsburgh Tom and Terri Pasadyn Service Cleveland Division of Police
Morgan Passek Electrical: Finley Electric Cleveland Division of Special Events
$500+ Thom and Martee Passek Firepits: Spindrift Management and Cleveland Improv
Joan Chase and Jonathan Wehner Andrew Singer Steve Manka Design Studio Cleveland Lumber
Jimmy Harris Fuel: Ports Petroleum Cleveland Ward 3 Councilman Kerry
Emily Hornack $50+ Insurance: Evarts Tremaine McCormack
Julien Huntley Kim Aldridge Office Trailer: Apple Mobile Leasing Harry Gant
David Mathey David Arters Power/HVAC: United Rentals Chrissie Gribble
Evarts Tremaine Amanda & Justin Costanzo Promotional Printing: Zippity Print Brent Lewanski
Spindrift Management, LLC Jerry and MaryLou Fasko Restrooms: Reliable Site Services LaFarge
Doni and Sara Bulea Anita Patel Security: Willo Security Partners in Bulk Logistics
Tom Bulea and Emily Edelman Alex and Julio Pinto Signage Printing: Repros Inc.
OPERATIONS LEADS ASSISTANT ART DIRECTORS GRAPHIC DESIGN
Brian Strickland John Kasunich Jess Boonstra
Trent Stevenson Andrew Kaletta
Lauren Barbour Amanda Nyx PHOTO CREDITS
Monica Gustin Robert Muller
Russa Wenzel ILLUSTRATION & DESIGN Daniel Segal
Mark Horsburgh Randy CriderFOUNDATIONS
+ Anonymous
SPONSORS/PARTNERS:
britewinter.com info@britewinter.com
Brite Winter is cultivated by Brite Cleveland, a 501(c)3 organizationYou can also read
