(FASHION AND GLOBAL BRAND MANAGEMENT) - Bachelor of Business graduate with industry experience
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Bachelor of Business
(FASHION AND GLOBAL
BRAND MANAGEMENT)
100%
of our degree students
graduate with
industry experience
Ashley van Raad,
Bachelor of Business
(Fashion and Global Brand Management)
BACHELOR OF BUSINESS
(FASHION AND GLOBAL BRAND MANAGEMENT)
The ICMS Bachelor of Business (Fashion and Global Brand
Management) is designed to place you at the junction of fashion,
business and marketing for an exciting global career.
It takes more than innovative designs to build a successful
“ICMS has allowed me to explore
fashion brand. Experts in marketing, merchandising, logistics,
sales, retailing and more, contribute to bringing a product from
my own creativity and fashion the runway to the racks of our favourite stores. You don’t need to
be the next Anna Wintour or Gianni Versace to make an impact
interests whilst allowing me to though; if you’re passionate about fashion, studying fashion and
branch out and learn about the global brand management is the best way to learn about what
fuels this fascinating, multi-trillion dollar industry.
world of business.” The ICMS Bachelor of Business (Fashion and Global Brand
Management) degree blends core business subjects with
specialised subjects relating to fashion and brand management,
providing you with the perfect foundation for a successful career
in fashion, retail or brand management.
Whether you dream of managing a boutique brand, creating visual
merchandising strategies for world-renowned fashion houses or
marketing new product lines for online fashion retail giants, this
degree will equip you with the knowledge and skills needed to
carve a niche for yourself in the industry.
At ICMS we believe in a curriculum that blends a thorough
understanding of the theoretical principles of management with
innovations in hands-on, practical education. You will discover
how successful fashion and luxury brands are built, managed
and experienced. Learning from business experts, and through
extensive industry exposure, you will master the latest marketing
and retailing strategies used to engage customers in this exciting
global industry.
*See page 8 for more on WIL
QUICK FACTS
CRICOS Course Code: 106411M
UAC Course Code: 530019
Accreditation Status: Active
AQF Level: 7
Campus: Northern Beaches Campus, Manly
Industry Training: >600 hours Industry Experience,
180 hours of Self-study
FEE-Help: YES
Study Mode: On Campus / Online
Main Intakes: Feb / May / Aug
Mid-Term Intakes: Mar / Jun / Oct / Dec
Course Duration: 3 years (Full-time) / 6 years (Part-time)
Accelerated Study Load: 8 semesters
Indicative Student Enrolments: 67 in 2020
2 3
A UNIQUE You are career-focused but you still want a memorable,
fun campus experience. ICMS offers everything that
beachfront Esplanade Campus and the new modern,
vibrant and centrally-located City Campus. These BE YOUR
EXPERIENCE you’d expect from a traditional university – such as
sporting teams, student clubs, modern facilities and
spectacular locations offer a student experience that
would be hard to beat anywhere in the world. OWN
residence options.
ICMS has three campuses; the iconic traditional
BRAND
The Bachelor of Business
sandstone Northern Beaches Campus, affectionately
(Fashion and Global Brand Management)
called the ‘castle on the hill’, which offers sweeping
has been designed to develop the following
views over Manly Beach, and contrasts with the Team Work Proactivity
graduate capabilities:
Able to work collaboratively within and Independent, self-directed and lifelong
across teams. learners, reflective in their practice.
Global Community Small Class Sizes Industry Training (Work Extra Learning &
You will build life-long friendships Small interactive classes mean you Integrated Learning) English Support
Innovative Problem Solving Communication Skills
and connections with students from will develop strong relationships with Your degree includes a minimum We give you every chance to
Innovative, ethical and critical thinkers with Effective communicators of knowledge and
over 50 different countries. fellow students and teachers. of 600 hours real-world industry succeed so you get access to
highly developed leadership and problem- ideas within and across professional and
placement. personal study assistance and
solving skills. cultural boundaries.
wellness support.
Experience Matters Socially Aware
Work-ready with the intellectual rigour Culturally and socially aware with the
to make effective contributions to their capacity to apply their knowledge in local,
Campus Accommodation ‘Castle’ by the Beach City CBD Campus Sports, Clubs &
discipline and/or profession. national and international contexts.
Choose to make the most of Study in the iconic ‘castle on the hill’ Use convenient and modern campus Associations
college life by living in student within walking distance to Manly and facilities and the business centre of Make friends and get involved in
accommodation on or off campus. Shelly beach. Sydney. social and sporting activities both on
and off campus.
ICMS IS WHAT DOES SUCCESS MEAN TO YOU?
Everyone has a different idea of what success means
BUSINESS LEADERSHIP IN A GLOBAL CONTEXT.
Like you, we recognise the importance of developing
ALL ABOUT to them. That’s why we start with YOU. No matter
what you study, we’ll walk beside you to create a
global professional expertise and business maturity.
From professional attire to built-in Work Integrated
YOUR personalised educational experience to ignite your
career and mentor you to professional success.
Learning (WIL) subjects, an ICMS career-focused
education positions you for leadership in a rapidly-
Digital Knowledge
Equipped with digital literacies for living and
Management Discipline
Capable of implementing sustainable
CAREER changing world. That’s one of the reasons why up to
90% of our graduates are already employed in their
working in a technology-reliant society. management practices.
SUCCESS field when they graduate*.
*Internal Graduate Survey 2019
4 5
DEGREE STRUCTURE SUBJECT SNAPSHOTS
DEGREE LENGTH: 3 YEARS FULL-TIME FBM101A INTRODUCTION TO THE FASHION AND RETAIL
The Bachelor of Business (Fashion and Global Brand Management) is designed to INDUSTRY
equip you with business knowledge, as well as specialist fashion, brand and retail skills Retailing is the process of selling merchandise to consumers that offer value
in a global environment. and engagement through a successful exchange of goods and services. The
retail industry has transformed and evolved over the last several decades,
The degree, with specialised knowledge of fashion business, builds an adaptable spearheaded through technological development. This encompasses traditional
blend of operational, strategic and creative skills relevant to this dynamic and rapidly bricks and mortar stores, e-commerce and online retailers. The fashion retail
evolving industry. industry shapes and influences what we wear, what we look like and how we live,
The competencies obtained in this course, while focused on the fashion retail category, with its increasingly sophisticated consumer demanding more. Fashion retailing
are also relevant to the increasingly important role of brand management. This degree activities need strategic planning, and analytical methodology viewed from
will equip you with a differentiated, flexible skill set and a global perspective. several perspectives; the consumer, the competition, the category and the retail
company. Across these four perspectives, we examine the functions of retailing,
Two trimesters of industry training in your second year will not only enhance your
consumer buying behaviour, external influences affecting retail operations as
understanding of the fashion and global brand management theory, but will give you
well as the key thinking needed to be a successful player in the industry. The aim
the practical experience and networking connections to graduate career-ready.
of this subject is to provide students with an overview of the nature and scope
Note: One study period is equivalent to one trimester of study (1 orientation week and of fashion retailing.
13 weeks of subject delivery and assessment). There are normally a minimum of two
weeks holidays after each study period. FBM102A STYLING AND CREATIVE DIRECTION
Having a clear creative message is a vital requirement for any fashion retailer or brand.
Delivering products that reflect the brand image that is well loved by consumers,
requires buyers and stylists to demonstrate an understanding of not just the latest
trends, but insight into the needs and wants of their customers’ buying behaviour and
lifestyles. Knowledge of how customers work, eat and live in your range, along with
SAMPLE STUDY PATTERN effective styling techniques delivers to a consumer’s lifestyle, drives intrigue and leads
to the eventual purchase of products. The aim of this subject is to provide students
with the knowledge and understanding of working in the fashion and trend focused
TRIMESTER 1 (13 WEEKS) - 4 subjects taken retail environment including clothing and accessories. This subject examines creative
development including fashion stories and range plans. Topics covered include creative
1ST YEAR
TRIMESTER 2 (13 WEEKS) - 4 subjects taken and brand direction, case studies of style icons, personal and commercial styling
techniques, fashion history, trend forecasting, merchandising and visual storytelling.
TRIMESTER 3 (13 WEEKS) - 4 subjects taken
FBM202A FASHION PLANNING AND BUYING
Fashion retail dominates consumer consciousness, with the latest trends in personal
TRIMESTER 4 (13 WEEKS - 300 hours) - Professional Placement I style shaping our culture and buying habits across categories. Understanding the
2ND YEAR
importance of how to plan product lines when our seasons have evolved from four
TRIMESTER 5 (13 WEEKS - 300 hours) - Professional Placement II times a year to weekly drops, as well as understanding how to manage these types of
retail organisations is thus a critical skill set for budding fashion retail enthusiasts. This
subject is therefore a strong foundation for building great fashion brands in an industry
TRIMESTER 6 (13 WEEKS) - 4 subjects taken
that is focused on fast, sustainable and instant delivery. The aim of this subject is to
provide students with a knowledge and understanding of working in fashion and trend
3RD YEAR
TRIMESTER 7 (13 WEEKS) - 4 subjects taken orientated retail, such as clothing, accessories and homeware. Topics considered
include: Industry Trends, Product Stock Keeping Unit Planning, Global Retail Buying
TRIMESTER 8 (13 WEEKS) - 4 subjects taken Management, Product Trend Analysis, Product Design Process, Seasonality, Product
and Category Buying, Waste Management, Profitability Management and Category
Analysis.
Note: The course information in this brochure is indicative of a sample study pattern
only and is subject to change. Enrolled students will be made aware of changes to their FBM201A BRAND MANAGEMENT AND PRODUCT INNOVATION
course structure or subjects.Not all subjects are offered every trimester. The Academic In an increasingly global business environment, many successful companies
Consulting Office can assist you with subject selection and structuring your course. A recognise that their brand is one of the most valuable and crucial assets for their future
typical full-time study load is between 6 and 8 subjects per year (an equivalent to 24 progression. However, the considerable costs and multifaceted skillsets required to
credit points). adeptly create, build and nurture a brand can pose considerable challenges for the
business executive. The aim of this subject is to introduce key concepts, strategies
and actions needed to build and sustain a brand within the complex structure of the
fashion industry. In particular, students will learn about: Brand management concepts
as they apply to the fashion industry and its specific markets ranging from mass market
to haute couture, the value of effective marketing programs that support the creation,
building and sustaining of fashion brands, strategies of product and brand innovation
The subject will combine theoretical foundations with practical real-world applications
through case studies, simulation work and an excursion.
6 7
REAL WORLD ABOUT WORK WHERE CAN THE DEGREE TAKE YOU?
PROFESSIONAL INTEGRATED When you graduate with an ICMS Bachelor of Business (Fashion and Global Brand Management) you will have transferable
PLACEMENT LEARNING (WIL)
skills, industry experience, and in-depth knowledge of business management principles in practice. This will see you ready
for a career that spans industries and continents. You could work in a multinational company locally or take your skills and
experience around the world.
There are two Work Integrated Learning (WIL) subjects in this degree. There are two stages in the ICMS WIL program: The possible career opportunities can include but are not limited to:
The two WIL subjects are usually completed over two study periods and
Pre-Placement Program
will provide you with a wealth of hands-on practical work experience
During your first year of study you will undertake a Pre-Placement
in your specialised area. This means you’ll graduate not only with a
Program. You will prepare a resume, attend a career workshop,
degree but also with work experience and connections in the industry.
practice interview techniques and gain the necessary knowledge and
ICMS have an impressive network of Industry Partners in the fashion
industry. Our dedicated WIL team will work with these partners to
skills to secure a placement.
BRAND MANAGER
Your Placement Brand Managers are responsible for the public image and perception of a brand or business. They ensure that
provide you with invaluable industry insight and experience, finding
Our on-site team of WIL facilitators work with over 1000 industry products and services are aligned to consumer demands, and develop and monitor marketing strategies including
you a suitable placement that is the best fit for your skills, interests and
partners to find the right fit for you to learn the most about your future branding campaigns, sponsorship procurement, advertising campaigns, social media campaigns, and radio, print
professional goals.
career. We find a suitable placement that is the best fit for your skills, and television advertising campaigns.
Your Industry Training could take you to a major city or regional area interests and professional goals. Your professional placement could
in Australia. You could even take up a position in an international city.
It is all part of finding the best placement for you. Not only is this an
take you to a major city or regional area in Australia. You could even
take up a position in an international city.
4.4/5 21.1% $110K 4.2/5 4.1/5
JOB PROJECTED JOB MOST COMMON WORK/LIFE VARIETY
invaluable experience, it is also a chance to grow your professional SATISFACTION* GROWTH IN FIVE SALARY* BALANCE* OF WORK*
Whilst you are out on placement you can work throughout two study YEARS*
network. For many of our graduates this experience introduces them
periods* (including the Christmas term break), which means you could
to their future employers. *Statistics and definition from seek.com August 2021
gain up to 9 months of professional placement experience before you
graduate. And because this is part of your degree, international
students, like domestic students, may work full-time during their
placement and during term breaks.
*One study period is equivalent to one trimester of study (1 orientation
week and 13 weeks of subject delivery and assessment) VISUAL MERCHANDISER
Strong visual merchandising has a huge impact on customer experience in stores. Visual merchandisers develop
floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed
to highlight their features and benefits.
4/5 4.2/5
JOB WORK/LIFE
SATISFACTION* BALANCE*
*Statistics and definition from seek.com August 2021
DIGITAL MARKETER
Digital Marketers are responsible for the promotion of products or brands through one or more digital media
channels, such as search engines, social media, email, websites and apps to connect with current and
prospective customers.
4.6/5 21.1% $70K
JOB PROJECTED JOB MOST COMMON
SATISFACTION* GROWTH IN FIVE SALARY*
YEARS*
*Statistics and definition from seek.com August 2021
FASHION BUYER
A fashion buyer selects which items are stocked by a clothing retailer. Buyers work closely with designers and
sales representatives, attending trade fairs, wholesale showrooms and fashion shows to observe trends that will
appeal to the brand’s target market.
*Statistics and definition from seek.com August 2021
8 9
CURRICULUM SUMMARY
Subject Subject Credit
Subject Type Subject Name
Code Level Point
Trimester 1 Core Pathway to Success BUS101A 100 3
Core Financial and Commercial Literacy ACC101A 100 3
Core Global Citizenship MGT102A 100 3
Specialisation Introduction to the Fashion and Retail Industry FBM101A 100 3
Trimester 2 Core Data Informed Decision Making STA101A 100 3
Core Management Solutions for a Changing World MGT101A 100 3
Year 1
Core Marketing MKT101A 100 3
Specialisation Styling and Creative Direction FBM102A 100 3
Trimester 3 Core Economics for Managers ECO201A 100 3 “What I like about this particular
Core Business Law for Managers LAW201A 100 3
degree is that it blends
Core Creativity and Innovation for Business ENT201A 100 3
Specialisation Brand Management and Product Innovation FBM201A 100 3 business and high-end fashion
Trimester 4 Core (WIL) Professional Placement I WIL201A 200 6 into one degree; the perfect
Trimester 5 Core (WIL) Professional Placement II WIL301A 300 6
degree for the future industry
Trimester 6 Core Unlocking Your Leadership Potential MGT201A 200 3
Year 2
Specialisation Fashion Planning & Buying FBM202A 200 3 leaders to undertake.”
200 Elective 200 3 Christopher Watney
Ambassador for BB
200 Elective 200 3
(Fashion And Global Brand Management),
Trimester 7 Core Ethics, Sustainability and Profit MGT301A 300 3 House of Dior Boutique Director
Specialisation Retail Strategy and Operations FBM301A 300 3
Specialisation Visual Merchandising and Design FBM302A 300 3
300 Elective 300 3
Year 3
Trimester 8 Core Capstone BUS301A 300 3
Elective 300 Elective 300 3
Elective 300 Elective 300 3
Elective 300 Elective 300 3
Note: The course information in this brochure is indicative of a typical study pattern only and is subject to change. Enrolled students will be made
aware of changes to their course structure or subjects.Not all subjects are offered every trimester. The Academic Consulting Office can assist you
with subject selection and structuring your course. A typical full-time study load is between 6 and 8 subjects per year (an equivalent to 24 credit
points).
“The ICMS degree has allowed
me to develop a broad range
of skills and attributes that have
enabled me to comprehensively
meet the business’s needs.”
Natasha Bridges
ICMS Graduate
10 11
ICMS INTERNATIONAL COLLEGE OF MANAGEMENT, SYDNEY NORTHERN BEACHES CAMPUS 151 Darley Road, Manly NSW 2095, Australia CITY CAMPUS Level 4, 451 Pitt Street, Haymarket, NSW 2000, Australia ESPLANADE CAMPUS Levels 1 & 2, 46-48 East Esplanade, Manly, NSW 2095, Australia Tollfree 1800 110 490 (within Australia) T +61 2 9977 0333 F +61 2 9977 0555 E info@icms.edu.au W icms.edu.au International College of Management, Sydney Pty Ltd ACN 003 144 045 ATF The ICTHM Trust ABN 54 174 259 919, trading as International College of Management, Sydney and Aspire Institute, CRICOS Provider Code: 01484M, RTO Code: 90851, TEQSA ID: PRV12025 CRICOS Course Code: 106411M MORE INFORMATION FOUND AT ICMS.EDU.AU Admission Criteria: /future-students/application-information/admission-information Application Information: /future-students/application-information/how-apply Important Dates: /future-students/application-information/important-dates Fees: /future-students/application-information/tuition-fees Accommodation: /future-students/student-services/accommodation Student Support and Wellness: /future-students/student-services/wellness-support Living Costs: /study-in-Australia/ Campuses: /contact/our-campuses/ Policies and Procedures: https://handbook.icms.edu.au/main.php?page=1 Information on Education Services for Overseas Student (ESOS) Framework: internationaleducation.gov.au/regulatory-information/Education-Services-for-Overseas- Students-ESOS-Legislative-Framework/ESOS-Regulations/Pages/default.aspx Disclaimer: Information in this publication is correct at the time of printing, but may be subject to change. The College reserves the right to change the content, withdraw any subject or program of study, or to impose limitations on enrolment in any subject or program of study. Published September 2021.
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