EXPANDING OPPORTUNITIES 22 - 24 NOVEMBER AUCKLAND - Hauora Yoga Conference
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EO OU AGE RC OM SS Welcome to FitEx 2019, or as I like to call it exercise professionals some of the best in the FR A ME ‘the conversation starter for the multitude of world, but we have infrastructure by way of opportunities for our industry’. facilities and access to places to exercise that can provide the space(s) for this to happen. FitEx is now in its 15th year and its development and progression has very much mirrored the development So, FitEx is very much about pulling together all of the exercise industry. While conditioning and body the elements that we collectively need to make transformation are still part of what our industry this happen. Not only all the different sessions offers, it’s no longer the dominant theme. Everything for exercise modalities, layered together with from mindfulness through to exercise as medicine genetics, hormones and energy systems, but we are growing in both sessions on our schedule, as include the ‘business of fitness’ as well as the well as being an integrated part of what our industry science - so what you choose to deliver is both is offering to the NZ public. sustainable for you as much as it is delivering on what your clients need. We are now 13th worst, in the world, for inactivity levels (as measured by the NZ government, and So my challenge to you is to explore what FitEx reported to the World Health Organisation). While 2019 has to offer with the lens of ‘what do I need on one level this is a crisis, this also provides a to progress to help get (and keep) more Kiwis massive opportunity for us to be part of the active. If we do this together we can look back on solution - we should and can make a significant this as where it all started. Join us! impact on what is now recognised by the WHO as a pandemic globally. Not only are New Zealand Richard Beddie, CEO, ExerciseNZ 2019 is all about opportunity - for you, for our industry, and for us to collectively be a major part of the solution to NZ’s inactivity crisis. WHAT IS FITEX? WHAT TO EXPECT Over a 100 sessions, held over three days, FitEx all leaving you pumped and full of new ideas to is the conference for the exercise industry in New apply to your career. Zealand. This event features the latest in science Sessions range from traditional lecture style and business for every facet and role within the seminars through to hands on practical ‘how to’ fitness industry – from facility owners, though to sessions and everything in between. exercise professionals (Personal Trainers, Group Exercise Instructors). The great thing about a conference is that you get amazing choice. At each time slot there are FitEx is the best and biggest opportunity in New between 8-10 sessions so there is something for Zealand to get truly world class education, on a everyone. On top of this during the weekend you whole range of topics relevant to our industry, jam will be surrounded by like minded, passionate packed into three days. individuals working in your industry from all Guaranteed to be educational, inspiring and above around New Zealand. 100+ 50+ 10 PRE-CONFERENCE 3 SOCIAL 800+ SESSIONS PRESENTERS EVENTS FUNCTIONS ATTENDEES BOUGHT TO YOU BY RECOGNISED BY SUPPORTED BY VENUE PARTNER RECOGNISED BY REPS FOR UP TO 20 CPD POINTS 2 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
OPENING KEYNOTE 8:15PM / SATURDAY 23 NOVEMBER 2019 What’s your story? By Derek Barton How many times have we looked at someone inquisitively and wondered, “What’s his story?” Other times it’s, “What’s he smoking?” Truth is, we all have a story. If we tell our story right, it could inspire people and open many doors. Told wrong, it could turn people off and even become a deal breaker. Great marketers have the ability to tell an inspirational and powerful story about a product or service so that people become interested and want to buy that product or service. Whether you are a gym owner, manager, personal trainer, group fitness or yoga instructor, learning how to tell your story effectively will lead you to great success! About Derek Barton Derek is known as “The Brand Man,” with over 34 years of building brands. From 1985 to 2005 he was the head of Marketing at Gold’s Gym International, helping to build Gold’s Gym into one of the most respected and recognized brands in the fitness industry and become the largest international co-ed gym chain with 600 locations in 43 states and 27 countries. During his tenure, Gold’s Gym received numerous awards and accolades for its innovative marketing, with many ads being reprinted in advertising and educational textbooks. In 2005, marking his 20th year of building and protecting an American icon, Derek and Gold’s Gym were featured in America’s Greatest Brands book. Derek is a much sought-after public speaker on marketing, advertising, branding and customer service. In addition to consulting and speaking around the world, Derek is widely published in periodicals for his marketing and branding expertise. CLOSING KEYNOTE 1:30PM / SUNDAY 24 NOVEMBER 2019 Living with colour About Marietta Mehanni Parent, sibling and care giver, Marietta shares Recently awarded Presenter of the Year 2018 and her intimate experience with living with autism. NZ Educator of the Year 2016, Marietta Mehanni Understanding the spectrum and appreciating is an multi-award winning Australian presenter the life lessons that come with these unique with over 29 years of teaching experience in both and special individuals will make you laugh land and water based group exercise. Marietta and cry, often at the same time. A constant is also the World Master Trainer and Education reminder of the importance of compassion and Coordinator for Gymstick International. Co-creator of mSwing and My seeing the world through a different spectrum, Group Move, Marietta is passionate about developing fun exercise will show you the many beautiful colours that formats that are suitable for all ages and abilities. She is an advisor to exists outside your own palette. and advocate for Power Music, an exciting platform offering instructors easy access to music and choreography. EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 3
INVESTMENT THREE EASY GOLD 2 DAY FITEX GROUP EXERCISE PASS PASS PASS INVESTMENT OPTIONS FROM $699 FROM $549 FROM $249 All FitEx Conference sessions Sat/Sun 23/24 Nov Any Group Exercise / Mind Body sessions Sat/Sun 23/24 Nov Keynote/ opening address Sat 23 Nov – from 8.45am The opening drinks from 5pm Fri 22 Nov One Pre-conference Event Value $299 Fri 22 Nov Hauora Yoga conference attendance to any sessions Value $599 FULL PRICE $1099 $949 $649 Less Discounts are cumulative. If you are booking at the $200 Earlybird Discount – before 1 Oct 2019 earlybird rate and are also REPs Registered or an ExerciseNZ member, then you are eligible for $400 in savings! $200 ExerciseNZ Member / REPs registered discount ADDITIONAL OPTIONAL EXTRAS The following can be purchased in addition to any of the above: Accommodation $59 per night (Fri/Sat) PT Breakfast $29 (Sun 7.30am) Pre-Conference Workshop* $349 for those not attending the 2 day conference Awards Ticket $139 Available from early September. Items marked * included in the Gold Pass FOR ALL BOOKINGS VISIT WWW.FITEX.CO.NZ IF YOU NEED HELP, OR PERSONAL ASSISTANCE PLEASE CALL 0800 66 88 11 GENERAL CONFERENCE TERMS AND CONDITIONS • Transfers available (subject to the person being transferred to, • Discounted accommodation is offered meeting the same conditions of purchase). to all conference attendees who travel more than 75kms to attend • Pre-conference events are subject to minimum numbers, if cancelled the event, and is provided on a first in first served basis. See website you will receive a full refund for any pre-conference payment. for additional information. • Information in this brochure is subject to change. See www.fitex.co.nz for the latest information. 4 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
GETTING THERE Getting to Auckland Airlines/Airfares Out of town and need to get to Auckland? We suggest you book your airfares as early as possible to secure the cheapest rate. Try looking online and shopping around with the best deals. Getting to the Venue Shuttles from the airport: Shuttles operate 24 hours a day. They have a range of prices and are often cheaper when sharing with others. This is a great option if you are coming as a group. Supershuttle: 0800 748 885 | www.supershuttle.co.nz Public Transport: There is a new bus service that goes from the airport to right next to the AUT campus for $24. You can find information and book at skybus.co.nz Taxis: We do not suggest using taxis. The fare can be over $200 depending on traffic so would strongly advise against this option. Parking: Parking is available onsite. Information on parking will be sent to attendees before the event. EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 5
ACCOMMODATION $59 per night for those who live more than 75km from the venue. Accommodation is provided on a first in first served basis, and is available for Friday 22 November (the night before the conference) and Saturday 23 November 2019. Accommodation units consist of 5 private lockable bedrooms per unit with a shared lounge and bathroom facilities (2 bathrooms per 5 rooms). All bedrooms are private and have their own lockable door, and contain a large single bed. Each apartment contains five/six bedrooms, one large living area/kitchen and two bathrooms. The living area includes seating and a modern kitchen (ideal for making meals). All apartments are of mixed gender and are non smoking. Please provide your own towels, bedding and linen. Not only is the accommodation modern, but also provides an excellent opportunity to network with other exercise and wellness professionals. Please ensure you select the accommodation option when making a booking online. FITEX APP FOR PHONES AND TABLETS MOBILE APP FitEx has an app (android and iOS) to make your experience at FitEx easy. We are excited to have this available for your use. Features include: } Sessions Details/Times/Rooms } Take Notes & Photos } Room Locations } Live updates } Presenter Profiles } & much more } Exhibitor information 6 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
NZ E X E RC I S E I N D U S T RY AWARDS The New Zealand Exercise Industry Awards is the event of the year. You need to be there. The awards recognise those making a contribution to the health and wellness of New Zealanders through exercise and fitness in a range of individual and facility categories. Tickets to the awards ceremony sell out fast so you will need to get your ticket now so you don’t miss out. With a black tie dress code, dress to impress for a night of fine food and celebration of our industries best. The awards are co-timed with the FITEX conference so make a weekend of it- be educated, inspired and celebrate what we do best Without our sponsors the Exercise Industry Awards would not be possible - we thank them for their support. BROUGHT TO www.exerciseindustryawards.co.nz EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 7
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EVENT HIGHLIGHTS Quick Fire 5 Sunday 2:50pm -3.50pm Want a whole bunch of great ideas from multiple presenters jammed into one hour? Then check out this session. Each presenter has 5 minutes, up to 5 slides, and ONE awesome idea to share. Topics will range from one of your peers sharing their best ideas, through to an experienced presenter sharing new concepts in development. BTW - if you are interested in presenting at this session, get in touch - nathan@exercisenz.org.nz Women of Influence Forum Saturday 1:00pm - 2:30pm Join some of the fitness industry’s most impactful female influencers from both New Zealand and abroad at this cutting edge forum. • Connect with your peers, • Hear inspirational stories, • Share the valuable lessons these amazing women have learnt through their years of experience. With a TedEx feel to this new look session, we will celebrate the influence of women on the fitness industry by hearing from some of the most inspirational women in fitness today. The forum will conclude with a Q&A Panel, which is your chance to ask your burning questions of the esteemed forum speakers, so come prepared! • The forum is over the lunchtime session and free for you to attend. • We respectfully ask you to eat lunch either before or after the session. • The women of influence forum is open to both women and men. PT Breakfast Sunday 7:30am - $29 Join with other Personal Trainers and the PT Council of NZ representatives to discuss topical issues facing the industry and Personal Trainers in NZ. This event is catered and includes a cooked breakfast + Tea, Coffee and Juice. EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 9
SATURDAY SESSIONS Session 8.15am-10.00am What’ 10.00-10.20 Strength & Session GEX/Mind Body Mind Body Exercise as Medicine Business Conditioning Gilly Davy Dave Liow Jen Duggard Kayla Duke Tamara Bennett Why Neuroplasticity is Functional Training The rise of 10.20-11.20am Power Butt Workout Tai Chi for health 101 a Game-Changer for - What it is and what collaboration within Exercise Professionals it isn’t the Fitness Industry 11.20-11.4 Strength & Session GEX/Mind Body Mind Body Exercise as Medicine Business Conditioning Matthew Williams Lisa Gombinsky-Roach Alisha Smith An introduction Mark Davis & Shane Way Ten ways to work Animal Flow for to Motivational 11.40-12.40pm Marietta Mehanni Wellbeing - your way with neurological Strength and Interviewing (MI) for Shake Rattle n Roll (Mind Body & Spops) conditions Conditioning fitness professionals (Business & Ex Pres) 12.40-1.30 Strength & Session GEX/Mind Body Mind Body Exercise as Medicine Business Conditioning Aaron Marshall Meghan Jarvis Daniel Hardie Hips & Knees: What Minimal Equipment, Raewyn James Erin Raines The art of touch you need to know to 1.30-2.30pm Maximum Effect Starting a Boutique Cardio Barre (Mind Body & Exer help the client who Sponsored by Buzvil & Training Studio Pres) has had a hip or knee TotalGym Australia replacement 2.30-2.50 Session GEX/Mind Body Mind Body Exercise as Medicine Exercise Prescription Business Kayla Duke Michael Baker Elizabeth Dene June Stevenson Carl Hammington Cardio ballet Using Taijiquan as a Winning at 2.50-3.50pm More than a walk in The Missing Link condition and stretch movement lab for life menopause (Ex Pres & the park (Business & Mind Body) S (GEX & S&C) - Part 1 Spop) 3.50-4.10 Strength & Session GEX/Mind Body Exercise Prescription Exercise as Medicine Business Conditioning Benjamin Siong Al Neale Gary Szabo Shari Cohen Reilly Enstrom 4.10-5.10pm Weighing in for sport Pump Squad 1 Kettle-Flow Take a seat Stop Selling! (S&C & Nutrition)
SATURDAY SESSIONS Opening Keynote Opening Ceremony ’s your story? Darek Barton 0am BREAK Business Exercise Prescription Exercise Prescription Special Populations Nutrition Roslyn Ryan Ian O’Dwyer Thea Baker Jeff Willoughby How to create social Stronger, Faster, Carl Hammington Trauma informed To Carb or not to media content to Higher; increasing A new old way personal training Carb……That Is The engage your tribe movement efficiency Part 1 Question. 40am BREAK Business Exercise Prescription Exercise Prescription Special Populations Nutrition Jono Petrohilos & Cherye Roche Bill Sukala Mark Hurdle Travis Mattern * Muscles don’t Trumping fake fitness GLUTES That Instagram essentials spontaneously go Bowie Stover ‘facts’: how to read & Salute - MAXimise for Personal Trainers weak: Why muscle Queer 101 Basics understand scientific their potential. Sponsored by Fitness imbalance occurs in research reports. (Ex Pres & S&C) Education Online healthy adults (Nutri & S&C) 0pm LUNCH Business Exercise Prescription Exercise Prescription Exercise Prescription Nutrition Business Kyle Riley The Experience Neil Wagstaff Gareth Howley Angela Jenkins Michael Cunico Women of Influence Age: Personalising Running Drills and Pressure, Tension, Healthy thyroid The Fitness Bio hack Forum the Client/Member Skills Fascia and Health (Nut, Ex Pres & Spops) Journey 0pm BREAK Strength & Exercise Prescription Exercise Prescription Special Populations Nutrition Conditioning Jono Petrohilos & Zay Canters Travis Mattern * Maria Teresa Stone Alcohol Addiction Benjamin Siong The business of John Polley (JP) & Marietta Mehanni 101 - How it Affects So…. You are what you bootcamp (e)motional Silent communication Your Clients. eat. Really? Sponsored by Fitness (Spops & Mind Body) Education Online 0pm BREAK Exercise Prescription Exercise Prescription Special Populations Special Populations Nutrition Katrina Cochrane Dave Liow Thea Baker Putting the Richard Ellis Shoulder pain - when John Polley Trauma informed ‘personal’ back in ABC nutrition for the cuff has had Ageing like a boss personal training Personal Training clients starting at zero enough Part 2 (Ex Pres & Business)
SUNDAY SESSIONS Session GEX/Mind Body Special Populations Exercise as Medicine Strength & Conditioning Busin Vanessa Warren Abby D Kayla Duke Mark Davis Michael Cunico Health and Fitness at 7 ways Bouti 9.00-10.00am Pilates Stretch I have special needs 21st Century any Size – Training the are nailing i (GEX & Mind Body) too! programme design Bigger Client Fitness I 10.00-10.20 Session GEX/Mind Body Mind Body Exercise as Medicine Strength & Conditioning Busin Maria Teresa Stone & Alisha Smith Katrina Cochrane Shane Marietta Mehanni Zuri Burdenell Bending Over 10.20-11.20am Exercise is the New Self emplo Top 6 Group Exercise The Pilates Method Backwards: The Pursuit Medicine ca Tips of Spinal Extension 11.20-11.40 Session GEX/Mind Body Mind Body Exercise as Medicine Strength & Conditioning Busin Benjamin Siong Matthew Michael Baker Steve Seth Bill Sukala The power - bodybuilder. Build, Str Using Taijiquan as a 11.40-12.40pm Indoor Cycling: MIND Understanding heart Is strength training and Maint movement lab for life - Ride disease necessary for Motiva Part 2 aesthetics? (Business 12.40-1.30p Session GEX/Mind Body Mind Body Business Kayla Duke Zuri Brudenell Jeff Willoughby 1.30 - 2.30pm Aerobics & Sculpt Two to max If only I knew…. Pt 1 (GEX & S&C) 2.30-2.50p Session GEX/Mind Body Strength & Conditioning Exercise as Medicine Busin Maria Teresa Stone & Alisha Smith Aaron Marshall Multiple Presenters Jeff Will 2.50-3.50pm Marietta Mehanni Square Splits: The holy Pain - is it all in your Quick Fire 5 If only I kn GPS your workout grail of hips head? (see page 9) 3.50-4.10p Session GEX/Mind Body Mind Body Exercise as Medicine Strength & Conditioning Busin Katrina Cochrane Advanced Programming Neil Wa Al Neale Tamara Bennett Kris Tynan Concepts for Business 4.10 -5.10pm What’s in y Pump Squad 2 Tai Chi for Health 201 Prost-FIT Growth and Client ladd Retention. (S&C & Ex Pres)
SUNDAY SESSIONS ness Exercise Prescription Exercise Prescription Exercise Prescription Special Populations Nutrition Dutton Bill Sukala Ian O’Dwyer Andrew Chadwick Carol & Caitlin Syer ique Studios Suzanne Cox The Bullsh*t Diet: You Art of Instant What did you just say Inclusion it’s for it within the Brain Fit Are What You Eat, But connection ? Pt 1 everyone Industry Careful Who Says So 0am BREAK ness Exercise Prescription Strength & Conditioning Exercise Prescription Special Populations Nutrition Cameron McDonald e Way Gareth Howley Andrew Chadwick Neil Wagstaff Carol Syer Different Diets, Different oyed - Self The Myofascial Anatomy What did you just say Runners warm up Inclusion - Practical People, Consistent are of a Squat ? Pt 2 Results 0am BREAK ness Exercise Prescription Exercise Prescription Special Populations Special Populations Nutrition Williams Zay Canters Elizabeth Dene Thea Baker & rengthen Angela Jenkins How to help your Fit for two - all you need John Polley (JP) Sarah Menlove tain Client Issues in the tissues clients overcome to know for a healthy Playmobility When exercise does ation! (Ex Pres & Spec Pops) alcohol addiction pregnancy more harm than good & Ex Pres) (Spop & Mind Body) (Nutr & Spops) pm LUNCH Closing Keynote Exercise Prescription Special Populations Nutrition Cherye Roche Biomechanics basics for PTs: Identifying Bowie Stover Living with colour Benjamin Siong and managing Understanding non Marietta Mehanni Supplementation for biomechanical faults in medical transition optimal physique clients, and addressing pathways underlying core causes for muscle imbalance. pm BREAK ness Business Exercise Prescription Exercise Prescription Special Populations Exercise Prescription Cherye Roche Jono Petrohilos & Travis Jen Duggard Biomechanics basics Dave Liow Mattern Mark Hurdle Mums - A mass special loughby for PTs : Identifying Sleep - more Social media essentials Get BACK to your best population that every new…. Pt 2 and managing regenerative than Sponsored by Fitness (Ex Pres & S&C) fitness professional biomechanical faults in anabolic steroids! Education Online needs to understand clients….. . Continued pm BREAK ness Exercise Prescription Exercise Prescription Exercise Prescription Special Populations Nutrition Jen Duggard Cameron McDonald Mums - A mass special agstaff Speaking to their Suzanne Cox Shari Cohen population that every Daniel Hardie your value genes: Enhancing Inflammation and More than Dumbells fitness professional The science of sleep der? communication and Disease needs to understand behaviour change (continued)
BUSINESS SUMMIT FRIDAY 22 NOVEMBER 2019 Time: 8:30 – 4:45PM / Earns: 4 CPD points The business summit is all about supporting business of all types and sizes in the NZ Exercise Industry by sharing ideas and practices from the very best in NZ and around the globe. Featuring sessions with practical take aways that you can implement in your business tomorrow, along with issues to consider for longer term strategic consideration - it’s jam packed with ideas! Sessions will be presented by the following experts: Make you and your Brand Memorable by Derek Barton What makes you different from anyone else? What makes your brand more interesting than another? You are an extension of your brand. Both have to be memorable to succeed. Your customers and future customers are bombarded daily by thousands of messages and images. Where they zig, you need to zag. The changes you make to be different, no matter how small, will be noticed, and if they’re done well, both you and your brand will be memorable! Derek Barton Derek is known as “The Brand Man,” with over 34 years of building brands. From 1985 to 2005 he was the head of Marketing at Gold’s Gym International, helping to build Gold’s Gym into one of the most respected and recognized brands in the fitness industry and become the largest international co-ed gym chain with 600 locations in 43 states and 27 countries. During his tenure, Gold’s Gym received numerous awards and accolades for its innovative marketing, with many ads being reprinted in advertising and educational textbooks. In 2005, marking his 20th year of building and protecting an American icon, Derek and Gold’s Gym were featured in America’s Greatest Brands book. 14 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
BUSINESS SUMMIT Fitness Connection by Meghan Jarvis Whether you like or not the future of the fitness industry will be connected in convenience, geo location, efficiency, and style. Everyone will be connected just like Uber. The first thing is to take a step back from the current model and allow yourself to see the big picture. Analyze how big the impact of future technology has on the fitness industry. From new booking systems that can be digitalized and scanned through our phones as well as access to studios. We are able to measure, track and monitor our bodies’ blood oxygen and heart rate while training in an altitude room. All of these things were only available to the elite such as at the Australian Institute of Sport are now offered to everyday people. It’s not a coincidence that the fastest growing studio chains utilize some of the best client tracking technology in the world. They are able to prove the results to their clients during and after training sessions. Connection is going to become vital within our industry. I believe allied health professionals will connect more with the health and fitness community. A blending of technology, mindset, fitness, and business will begin to emerge and we are on the forefront of this emergence. Meghan Jarvis A former World Class BMX bicycle racer, Meghan came to Australia to play professional basketball and ended up staying as a lead lecturer at the Australian Institute of Fitness. She most recently appeared as a ‘Ninja’ on Channel Nine’s Australian Ninja Warrior. Currently she is the Precor, CrankIt and Altitude Training National Master Coach making her an authority on peak performance. She is an international speaker who speaks at the largest fitness conferences in the world such as Filex and CanFit Pro. Her experiences as an athlete, her educational portfolio (Sports Scientist, Kinesiologist and Masters of Coaching), her entrepreneurial ventures, and her enthusiastic character have shaped her as a formidable leader in fitness and international speaker. Meghan’s passion for fitness is complimented by her role as Founder and CEO of Buzvil, a digital platform creating a gateway to complete holistic health, by combining mental and fitness freedom. Sponsored by The New Zealand Exercise Industry Update by Richard Beddie Find out about the latest development in the New Zealand exercise industry including: • Engagement with Government • Opportunities to grow the industry (and your business) • Industry stats from NZ (and compared to globally) Plus, find out about ExerciseNZ’s plans to support exercise business in New Zealand in 2020 and beyond. Richard Beddie Richard is extensively involved in various roles in the fitness industry, supporting businesses, and have been activity involved in the governance of many non-profit and commercial organisation, as well as speaking internationally on many fitness business topics. He now works as the CEO for the Exercise Association of New Zealand, the industry association representing the health & fitness industry in New Zealand, along with several other roles within the leisure/fitness industry. EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 15
BUSINESS SUMMIT The Culture Advantage - The 5 P Model for Success by Kristen Green The Culture Advantage - The 5 P Model for Success - The most successful organisations in the world realise that a strong culture is a critical driver to business success. In this session, Kristen shares her internationally- recognised leadership experience, to examine the critical elements of building and sustaining a powerful culture using the “5 P Model”, to provide a competitive advantage for your business. Kristen Green With over 25 years’ fitness industry experience, Kristen is the executive manager of the multi-award winning Aquafit Fitness and Leisure. Kristen’s leadership in the fitness industry was recognised internationally in 2018, when she was named the first Australian recipient of the IHRSA Women’s Leader Award. Kristen has developed and implemented a well- executed strategy to position Aquafit as a valuable community asset, especially for older adults. An active contributor and thought leader in the industry, Kristen’s qualifications include an MBA (Distinction) and Bachelor of Sports Science (Exercise Science). Competing in the modern market by Reece Zondag Reece will be presenting on what he has seen in the past 24 months in the NZ market. A case study of a new independent operator “8 months on”. Also, his observations around engaging the middle 60% of your membership base. Learn how can I compete and win in the modern market, what should you stop doing tomorrow that will save me money and not negatively impact on my business and how to critically analyse my business in 60 seconds. Reece Zondag Reece has been in the fitness industry for more than 30 years. He currently works largely as a consultant to the industry with clients in New Zealand, Australia and China. Prior to consulting, Reece was the CEO of Les Mills New Zealand for some 11 years. Reece has operational experience ranging from being a group fitness teacher, PT, gym floor staff, management, owner operator of a small club and large gym general manager. 16 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
PRE CONFERENCE EVENTS FRIDAY 22 NOVEMBER 2019 9am – 4:30pm change. The use of an interactive, empathic listening style increases motivation and confidence, and allows clients to safely explore the Purposeful Performance – A Mentoring Workshop discrepancy between personal goals and current health behaviours Angela Jenkins (a powerful way to develop long lasting intrinsic motivation). Angela has packaged the best of her yearly mentoring program into In this interactive workshop we will first explore what MI is, and, this day workshop. Learn some of the secrets to success of some of how it works, before examining the elements that are of particular the worlds best trainers Angela has worked with. relevance to fitness professionals. Part of this discussion will be If it is time for you to uncover your genius, connect to your purpose, around the practical use of MI within typical environments, e.g. how step up and share your gifts with the world then this workshop is to use MI when the focus regularly shifts between conversation/ for you. exercise execution/conversation etc. As trainers and health professionals we are in a privileged position From here we will explore several motivational techniques which to positively impact the lives of so many people. I see so many who will be examined and applied to real situations and scenarios that are doing great things but have yet to realise their potential and occur within the industry. Participants will be encouraged to identify what they are truly capable of. But boy when they do, its exciting! some of the more common motivational problems they face day to day, and will get an opportunity to practice the skills and techniques This program is ideally suited to people with a growth mindset who learnt to achieve better outcomes for clients. are passionate about making a difference. It is for those wanting to live a purposeful life personally and professionally. LEARNING OUTCOMES: • Acquire a working knowledge of what MI is, and, how it can IN THIS WORKSHOP WE WILL boost your client’s motivation to make health related changes • Uncover your natural genius (strengths) and Ikigai (reason for • Understand the fundamentals of how to recognise, enhance and being) elicit change talk • ‘Best You’ Management – You are centre to everything. • Learn about several key MI strategies and techniques that • Health – Strategies to Optimise your health you can use with clients to enhance change talk and boost • Review Your Business – are you working to your strengths? motivation • What’s Possible?- Think Outside the Box • Demonstrate an ability to effectively respond to, and reframe negative or self-defeating client talk (sustain talk) • Business Brainstorm Session – leave with an action plan to • Identify how to pre-empt and plan for the common motivational implement in your business pitfalls experienced by clients • Accountability Tools CPD points: 4.5 CPD points CPD points: 4.5 CPD points 9am – 4:30pm Motivational Interviewing (MI) for fitness professionals Matthew Williams If you asked a group of 100 exercise hopefuls to explain the term, ‘motivation to exercise’, I’m sure most of them would explain it pretty well. However if you asked the same group to actually motivate themselves to exercise, the outcome would be much different. So why is it, that even though the whole group wanted to exercise, only a minority would manage to start and stick with it? While the answer to this and other similar questions are complex, one thing we do know, is that Motivational Interviewing (MI) is one method fitness professionals can use to help clients bridge the gap between knowing and doing. Far from the typical motivational approach where the professional does all of the work, MI aims to return responsibility to the client by enhancing self-efficacy and personal control for behaviour EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 17
PRE CONFERENCE EVENTS FRIDAY 22 NOVEMBER 2019 9:00am – 5:00pm Women’s Business - Training Female Clients Katrina Cochrane As females start to step up and engage in higher intensity resistance training and cardiovascular conditioning, it is also becoming apparent how important, we as trainers and coaches, understand our clients personal needs and level of fitness, to ensure they are training effectively and will achieve their results in an efficient time frame. Accurate lifestyle assessments and performance measurements are the initial starting point to ensure you are really applying the “Personal” component into Personal Training. Join Katrina as she discusses the major concepts of hormonal response to training females and how important it is to program effectively to enhance production and results. She will also discuss the effects of common women›s health concerns such as endometriosis, PCOS and menopause, and how regular exercise can minimise the severity of these. Leave this session with information you can implement immediately with your female clients to enhance their overall results LEARNING OUTCOMES: • Understanding the endocrine system and hormonal development. • Identifying specific lifestyle factors and how these influence the activation of the endocrine system . • Understand the importance of efficient lifestyle assessments and how the results can influence effective programming concepts for hormonal balance. 9:00am – 5:00pm • Understand how phenotype is related to genetics, hormones and The Leading Edge of Fitness: Personalised Health body types. Foundations • Identify hormonal response and how it specifically relates to the female cycle. Cameron McDonald • Understanding the influence of your Energy Systems and how The first component of the FITEX personalised health certificate. the endocrine system can influence the activation of specific This workshop will give you a fantastic introduction to the leading systems in response to exercise stimulus. knowledge in personalised health and fitness. Get up to speed • Interpret how individual results can be affected by a variety of with the science, and more importantly, the exact practicalities training concepts such as duration, intensity and repetition. of measuring and understanding someones personalised health • Understanding specific conditions such as PCOS and profile. A must for every trainer wanting to eliminate non-responders endometriosis and how these can influence training regimes and from their client results. Practice on real clients at the end of the results for your clients. workshop. • Understanding Metabolic Syndrome and Insulin Resistance and how these factors are influenced through efficient training and LEARNING OUTCOMES: programming concepts. • Understand the basic principles of personalised fitness - • Understanding menopause and specific training guidelines genetics, gene expression, nutrition, exercise, coaching through the different stages for your clients. • Identify degenerative conditions and how to program specifically • Understand how to measure a person›s epigenetics profile for for your clients conditions. the purpose of personalising nutrition, exercise and coaching • Implement training and programming strategies immediately to programs enhance client results. • Understand how to use current technology to significantly • Programming and Exercise Selection to support hormonal enhance your knowledge and coaching sessions imbalances and specific training regimes for female clients. CPD points: 5 CPD points CPD points: 5 CPD points 18 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
PRE CONFERENCE EVENTS FRIDAY 22 NOVEMBER 2019 9:00am – 4:00pm 9:00am – 4:00pm Stress; Recovery, Reset and Performance Social Media Essentials for Fitness Professionals Ian O’Dwyer Jonathon Petrohilos Stress is an everyday burden that we must help our clients If you’re a PT and you’re winging it on Social Media... sooner or later overcome. In this workshop will share research and life challenges you’re going to be out of the industry that occur in daily life and also sports environments. You know it too… You probably see “Trainers” that aren’t half the Discover innovative techniques and exercises that you can use Trainer you are BUT they have more clients than you and are more with your clients to help enhance their health, recovery, strength successful than you… Just because they know a few tricks on social and performance to promote positive outcomes in everyday tasks media… and activities. Be it around the house on the sports field or peak You could sit back and rubbish them… But to be honest you’d be just performance. like the out of shape client who doesn’t do anything to get in shape LEARNING OUTCOMES: and then bags out everyone else who is actually trying… • Define types of stress and what drives it OR you could do something about it… • Understand how tissues respond to stress • Discover innovative options to implement in recovery This workshop contains the Social Media basics that every Fitness • Reset tissues in preparation for performance Professional NEEDS if they want to stay in the industry! It’s designed • Create and experience performance drills for clients specifically for the Personal Trainer who wants to be able to compete without having doing a Degree in Marketing… Or without CPD points: 4 CPD points having to become a computer scientist… or without having to waste of hours of their time fiddling with on there with no return… 9:00am – 5:00pm LEARNING OUTCOMES: At the end of this session participants will be able to Re-Humanising Our Clients • Know how to grow their social media presence Carl Hammington • Know how to convert their followers into paying clients In this event Carl will draw on biological anthropological research CPD points: 4 CPD points as well as his in depth interviews with experts in many areas to explore what we know about our ancestors in terms of how we are physiologically wired to eat, move and live. From here we will go over a lifestyle screening protocol as well as primal movement screening. This will give us a snapshot of where your client is at that moment in time. Finally we will cover application and how we can prioritise what is the best starting point. We will then explore tools that we can apply to correct identified lifestyle factors - from movement and nutrition all the way to social and daily operating rhythms. This will be fun and interactive with many tools you can apply straight away to your own life and your clients. LEARNING OUTCOMES: • In depth knowledge of ancestral research and biological anthropology • Comparison to our current state of health as a human race • How we can bridge the gap • A lifestyle analysis - assessing the clients, motor patterns, nutrition and current lifestyle to identify priorities of action • Applicable tools relative to findings • Delivering the tools in an individualised and effective way CPD points: 5 CPD points EXPANDING OPPORTUNITIES | FITEX.CO.NZ | 19
PRE CONFERENCE EVENTS FRIDAY 22 NOVEMBER 2019 9:30am – 4:30 pm It’s about human beings not human bodies John Polley (JP) Here’s another full day workshop from Fitex favourite JP, with thought provoking content, enjoyable practical engagement and strategies you can instantly apply in your business, and your life, the very next day. JP wants to share some stunning information about the effects of exercise on the brain and emotions, but equally how our mental or emotional worlds influence our physical outcomes. “We are one system...” says JP, “not lots of separate systems”. Brain influences body, emotions influence everything and what’s happening in our bodies influence the other two”. Given this fact, having an understanding of what JP calls the 3 human dimensions is incredibly useful. However, the outcome JP passionately wants for all attendees, is to actively engage and coach the whole human. Create positive change mentally, emotionally and physically. Create movement sessions that may be geared towards everything that is familiar to you (strength, cardio, mobility, play), but that tick all boxes of the human being. As the saying goes, you can’t have motion, without e-motion. You’ll leave with great information, but you’ll know how to apply it in your sessions AND will have practised your new skills before the day is done. Finally, we shouldn’t forget the hallmark of any JP experience: an 9:30am – 4:30pm inclusive, encouraging, friendly, supportive and fun environment that will have you inspired for the life changing work that you The Language of Coaching do. (Movement breaks will be scattered throughout the day) Andrew Chadwick (Chaddy) LEARNING OUTCOMES: During this all-new course, we will delve into some of the basics • Understand the difference between training a body and coaching of Nero Linguistic Programming to help you create rapport and a human be aware of subtle signals that let you know when you’re actually • Understand the relationship between the mental, emotional and in ‘rapport’ with someone. We will look at just how important physical systems and how they influence and interact with each the language around goal setting is and how you can tweak the other wording of a goal to make it more powerful. We will discover what • Learn simple, practical strategies to connect with clients on all 3 happens at the unconscious level when information is taken in and human dimensions (mental, emotional, physical) how we and our client›s filter information, and, thus deem it safe or • How to find your client’s why AND what might be behind it a threat. we will then dive into how to change the words we use and • Learn how to coach exercise to bring benefits to all 3 human give you applicable language changes to improve client outcomes. dimensions, not just the physical LEARNING OUTCOMES: • Have practice creating sessions geared to different populations • Know how to get into and when you’re in rapport with a - mobility sessions, strength sessions, cardio sessions, play potential or existing client. sessions, for results at the levels of the human being • Improve client Goal Setting CPD points: 4 CPD points • Understand how the brain interprets information via a clients filters • Change coaching language to create better adherence • Improve client outcomes through the words we use CPD points: 4 CPD points 20 | FITEX.CO.NZ | EXPANDING OPPORTUNITIES
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