Exhibitor Guide - NADA Show

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Exhibitor Guide - NADA Show
Exhibitor Guide
Exhibitor Guide - NADA Show
© 2020 Freeman. All rights reserved.   2

Welcome!
Thank you for supporting and participating in the NADA 2021 Show. We are thrilled to
have you and are excited for a great virtual show ahead.

Please review the following information regarding your Expo planning. These next
pages provide you with insights into all of the elements of your virtual booth platform,
as well as a step-by-step guide on how to ensure your page is show-ready.

We look forward to a great NADA 2021 Show!

                                                                                           © 2020 Freeman. All rights reserved.
Exhibitor Guide - NADA Show
contents
Page 4         Program At-a-Glance

Page 5         Company Participation Levels

Page 6         Virtual Exhibit Packages

Page 7         Silver

Page 8         Gold

Page 9         Platinum

Page 10-12     Diamond

Page 13 - 18   Deadlines + Checklist

Page 19-23     Resources

Page 24-39     OnlineEvent Pro Guide

Page 40        Support Contact

                                              ©2020 FREEMAN. ALL RIGHTS RESERVED.   3
Exhibitor Guide - NADA Show
Program At A Glance
NADA 2021 will be held virtually on February 9-11, 2021 and available on-demand through April 11, 2021. Below you
will find an outline of the time slots that will hold programming, workshop and general sessions, dedicated exhibit hall
hours, networking events and more.

Virtual exhibits are accessible 24 hours a day and attendees can look to interact with the booth staff between 11:00
AM-6 PM Eastern Time.
                                                  Day 1                                                          Day 2                                                                 Day 3
  11:00 am - 11:15 am         MAIN STAGE - OPENING SESSION ft.                          MAIN STAGE - What to Expect in Today's Political                   MAIN STAGE - ft. Paul Walser, NADA 2021 Chairman
  11:15 am - 11:30 am Rhett Ricart, NADA Chairman 11AM - 11:30AM EST                      Environment         11AM - 11:30AM EST                                         11 AM - 11:30 AM EST
  11:30 am - 11:45 am
                      WORKSHOPS &
     11:45 am - NOON                        FRANCHISE                                 SUPER SESSION            FRANCHISE                                   WORKSHOPS &
                       EDUCATION                                                                                                                                            FRANCHISE MEETINGS
     NOON - 12:15 pm                         MEETINGS                                    (1 slot)              MEETINGS                                  EDUCATION SESSIONS
                        SESSIONS
  12:15 pm - 12:30 pm
  12:30 pm - 12:45 pm
                      WORKSHOPS &                                      Expo Open                                                     THE   Expo Open                                                           Expo Open
   12:45 pm - 1:00 pm                                      THE VIRTUAL                WORKSHOPS &              FRANCHISE                                   WORKSHOPS &
                       EDUCATION                                                                                                   VIRTUAL                                  FRANCHISE MEETINGS
    1:00 pm - 1:15 pm                                       EXCHANGE                EDUCATION SESSIONS         MEETINGS                                  EDUCATION SESSIONS
                        SESSIONS                                                                                                  EXCHANGE
    1:15 pm - 1:30 pm
    1:30 pm - 1:45 pm
                      WORKSHOPS &                                                                                                                                                                 THE
    1:45 pm - 2:00 pm                       FRANCHISE                                 WORKSHOPS &              FRANCHISE                                   WORKSHOPS &
                       EDUCATION                                                                                                                                            FRANCHISE MEETINGS VIRTUAL
    2:00 pm - 2:15 pm                        MEETINGS                               EDUCATION SESSIONS         MEETINGS                                  EDUCATION SESSIONS
                        SESSIONS                                                                                                                                                               EXCHANGE
    2:15 pm - 2:30 pm
    2:30 pm - 2:45 pm
    2:45 pm - 3:00 pm                                                   Exclusive                                                            Exclusive                                                         Exclusive
    3:00 pm - 3:15 pm                                                  Expo Hour                                                             Expo Hour                                                         Expo Hour
    3:15 pm - 3:30 pm
    3:30 pm - 3:45 pm    MAIN STAGE ft. The Time Dealer of the Year
                                                                                         MAIN STAGE - The Future of the Auto Industry
    3:45 pm - 4:00 pm                    presentation                                                                                                      WORKSHOPS &
                                                                                                                                                                            FRANCHISE MEETINGS
    4:00 pm - 4:15 pm                                                                                                                                    EDUCATION SESSIONS
                                                                                                                                                                                                               Expo Open
    4:15 pm - 4:30 pm WORKSHOPS &           FRANCHISE                                 WORKSHOPS &              FRANCHISE
                       EDUCATION
    4:30 pm - 4:45 pm                        MEETINGS                               EDUCATION SESSIONS         MEETINGS
                        SESSIONS                                       Expo Open                                                                          MAIN STAGE - NADA Virtual Show Closing Celebration
    4:45 pm - 5:00 pm                                                                                                                        Expo Open
    5:00 pm - 5:15 pm
    5:15 pm - 5:30 pm            OPENING NIGHT RECEPTIONS                             Women   Driving Auto Retail Virtual Happy Hour/Other
                                       5 PM - 6 PM EST
                                                                                       ©2020 FREEMAN. ALL RIGHTS RESERVED.
                                                                                                Networking Reception Breakouts
                                                                                                                                                                                                                     4
    5:30 pm - 5:45 pm
    5:45 pm - 6:00 pm
Exhibitor Guide - NADA Show
Company Participation Levels
     Diamond

     Platinum

     Gold

     Silver
                ©2020 FREEMAN. ALL RIGHTS RESERVED.   5
Exhibitor Guide - NADA Show
Booth At-a-Glance
              Exhibitor Detail Pages
The next few pages will provide you with an at-a-glance overview of
                                                             Silver
your virtual exhibit. Your exhibit is an excellent way to showcase your //   Gold // Platinum // Diamond
company and to interact with attendees. Your exhibit may include some
of the following elements:

 ●   Logo/branding
 ●   Videos
 ●   Documents
 ●   Social media links
 ●   Chat
 ●   Network/Matchmaking
 ●   1:1 Meeting Scheduling
 ●   Drop a Business Card
 ●   Virtual meeting rooms
 ●   Custom virtual options
 ●   URL link to your own external virtual exhibit

Our virtual exhibits are designed to encourage attendees to interact
with your company representatives. We hope you take advantage of
the features included in your exhibitor packages and look forward to
working with you.

                                                                                                           © 2020 Freeman. All rights reserved.   9
Exhibitor Guide - NADA Show
Exhibitor Level 1 – Silver
Exhibitor Price: $3,400
The Silver Level is the default entry into the
exhibitor hall. Content will be limited and live
chat functionality will not be available. However,
you will be able to schedule meetings with
attendees and receive detailed reporting on every
connection and click post event.

  •   Company Name listed on directory page
  •   Company Name
  •   Company Logo
  •   Company Description
  •   Company Website Link
  •   Social Media Handles
  •   Product Categories
  •   One company representative listed on page
  •   One collateral download
  •   Drop A Business Card
  •   Matchmaking
  •   Four exhibitor representative for meetings
  •   Five meetings at a time per exhibitor
      representative
  •   Lead information provided post-show

                                                     ©2020 FREEMAN. ALL RIGHTS RESERVED.   7
Exhibitor Guide - NADA Show
Exhibitor Level 2 – Gold
Exhibitor Price: $7,500

The Gold Level expands the exhibitor’s profile.
Exhibitors will be able to feature a video, content,
and key messaging to drive awareness, and
attendees will connect directly with exhibitors
through these profiles.

     Company Logo (small) listed on directory page
     Hero Banner
     Company Name
     Company Logo
     Company Description
     Company Website Link
     Social Media Handles
     Product Categories
     Two company representatives listed on page
     Two collateral downloads
     One video upload
     Drop A Business Card
     Matchmaking
     Eight exhibitor representative for meetings
     Ten meetings at a time per exhibitor
      representative
     Live chat functionality
     Lead information provided post-show
                                                       ©2020 FREEMAN. ALL RIGHTS RESERVED.   8
Exhibitor Guide - NADA Show
Exhibitor Level 3 – Platinum
Exhibitor Price: $15,000
The Platinum Level expands the exhibitor’s profile and
includes all functionality.
      Company Logo (medium) listed on exhibitor
       directory page
      Exhibitor Page Hero Image
      Company Background Image
      Opportunity to link to an exhibitor owned 3D Booth
      Company Name
      Company Logo
      Company Description
      Company Website Link
      Social Media Handles
      Product Categories
      Two company representatives listed on page
      Three collateral uploads
      Three video uploads
      Drop A Business Card
      Virtual Meeting Room
      Matchmaking
      Twelve exhibitor representatives for meetings
      Fifteen meetings at a time per exhibitor
       representative
      Live chat functionality
      Lead information during event – dashboard access     ©2020 FREEMAN. ALL RIGHTS RESERVED.   9
Exhibitor Guide - NADA Show
Exhibitor Level 4 – Diamond
Exhibitor Price:         $25,000
The Diamond Level expands the exhibitor’s profile and includes
a Virtual Booth+ Template.
      Virtual Booth – Template Design – showcased at the top
       of exhibitor directory page
      Company Logo (large) listed on exhibitor directory
       page
      Company Name
      Company Logo
      Company Background Image
      Opportunity to link to an exhibitor owned 3D Booth
      Company Description
      Company Website Link
      Social Media Handles
      Product Categories
      Three company representatives listed on page
      Five collateral content uploads
      Five video content uploads
      Drop A Business Card
      Virtual Meeting Room
      Matchmaking
      Fifteen exhibitor representatives for meetings
      Twenty meetings at a time per exhibitor representative
      Live chat functionality
                                                              10
      Lead information during event – dashboard access
Exhibitor Level 4 – Diamond
                                                                                 Backdrop
                                                                                 solid color or color
                                                                                 gradient

                                                                                 Logo
                                                                                 Your brand’s logo
                                                                                    1440 by 1080 pixels
                                                                                    Vector file type prefered

                                                                                 Virtual Monitor
                                                                                 Feature an image or a video
                                                                                 — great for product demos
                                                                                 or sizzle reels
                                                                                    Thumbnail and pop-out:
                                                                                        1920 by 1080 pixels
                                                                                        .MP4 or .JPG

                                                                                  Hotspots (3)
                                                                                  Clickable icon that opens an
                                                                                  image, content, or a video
                                                                                    Thumbnail: 540 by 540 pixels
                                                                                         .JPG or .PNG
                                                                                    Pop-out: 1920 x 1080 pixels
                                                                                         .MP4, .JPG or link

Create a more engaging experience for your attendees. Each virtual booth
will be customized to the exhibitor’s branding, feature a 180° flythrough, and
offer interactive hotspots so attendees can get hands on with information.
                                              11
Exhibitor Level 4 – Diamond
Creative Process
                                                    Timeline and Creative Review Process
                                                    December 1, 2020        Deadline to confirm that you want a virtual booth
                                                    December 12, 2020       Virtual booth assets deadline

                                                    The December 12 deadline is critical to allow you to participate in the
                                                    creative review of your virtual exhibit before it goes live.

                                                    Please note: The review process will live outside of A2Z. You will NOT
                                                    have the option to preview your virtual booth in A2Z. During the
                                                    second week of January, you will receive a link to a staging website to
                                                    review your virtual booth. During this week you will have an opportunity
                                                    to review and make changes to your exhibit if necessary.

                                                    Immediately following this process your exhibit will go through a quality
                                                    assurance check before going live.

                   ©2020 FREEMAN. ALL RIGHTS RESERVED.                                                                   12
Deadlines & Checklist
Deadlines - Silver

         January 4th                                                          January 4th
         5:00 PM ET                                                            5:00 PM ET

    Quant upgrade Deadline                                              LENND Upload Deadline

    Deadline for Silver exhibitors to upgrade for                       Deadline for all exhibitors to upload all
    Dashboard access for individual exhibitor                           company page assets. Please ensure all
    data is January 4, 2021.                                            final assets (shown in the exhibitor
                                                                        checklist) are show-ready and submitted
                                                                        by January 4, 2021.

                                        ©2020 FREEMAN. ALL RIGHTS RESERVED.                                         14
Deadlines - Gold

         January 4th                                                          January 4th
         5:00 PM ET                                                            5:00 PM ET

    Quant upgrade Deadline                                              LENND Upload Deadline

    Deadline for Gold exhibitors to upgrade for                         Deadline for all exhibitors to upload all
    Dashboard access for individual exhibitor                           company page assets. Please ensure all
    data is January 4, 2021.                                            final assets (shown in the exhibitor
                                                                        checklist) are show-ready and submitted
                                                                        by January 4, 2021.

                                        ©2020 FREEMAN. ALL RIGHTS RESERVED.                                         15
Deadlines - Platinum

              January 4th
               5:00 PM ET

          LENND Upload Deadline

          Deadline for all exhibitors to upload all
          company page assets. Please ensure all
          final assets (shown in the exhibitor
          checklist) are show-ready and submitted
          by January 4, 2021.

             ©2020 FREEMAN. ALL RIGHTS RESERVED.      16
Deadlines - Diamond

     December 1st                                            December 12th                                  January 4th
     5:00 PM ET                                              5:00 PM ET                                      5:00 PM ET

Virtual Booth Sales Deadline                            Virtual Booth for Diamond Exhibitors            LENND Upload Deadline

Deadline to purchase a Diamond exhibitor level          Deadline for Diamond exhibitors to upload all   Deadline for all exhibitors to upload all
package and have the virtual booth included is          assets for 3D Booth. Please ensure all final    company page assets. Please ensure all
December 1, 2020.                                       assets are show-ready and submitted by          final assets (shown in the exhibitor
                                                        December 12, 2020.                              checklist) are show-ready and submitted
Exhibitors may purchase a Diamond exhibitor                                                             by January 4, 2021.
level after this date, but it will not include the 3D
booth that the top the exhibitor listing page.

                                                                                                                                           17
Exhibitor Checklist
Please refer to the exhibitor detail page, for information on your specific deliverables
                                                                                                                       □ Preview your booth:
 □ Receive welcome email with link to LENND portal

                                                                                                                               □ Confirm logos are correctly sized and are not stretched
 □ Create your LENND account by entering your email and creating a password in the LENND program.

                                                                                                                               □ Preview collaterals – ensure links are correct
 □ Upload company logo
                                                                                                                               □ Preview videos – ensure correct links provided
 □ Upload hero banner image (Gold, Platinum, Diamond only)
                                                                                                                       □ Approve your booth once complete
 □ Add company description, (2,000 word limit)
                                                                                                                       Diamond Exhibitors only
 □ Add company country
                                                                                                                       □ Upload company background
 □ Add contact info of company representative(s)
                                                                                                                       □ Upload content for your virtual booth
 □ Select product categories

 □ Add social media links (optional)

 □ Add company web address (limit 1)

 □ Upload collateral (reference your exhibit package for qty)

 □ Upload videos (reference your exhibit package for qty)

 □ Provide link to video conference platform, such as Zoom, for Virtual Meeting Room (Platinum or
   Diamond Only)

 □ Add link to third-party virtual booth (Platinum or Diamond Only) - optional
                                                                                 ©2020 FREEMAN. ALL RIGHTS RESERVED.                                                                       18
Resources
Additional information to help answer
questions
glossary of terms
Company Logo on Exhibitor Listing Page - Large, Medium, Small or Text depending on Exhibit Tier purchased. The
logo must be a 300px by 300px jpeg or PNG with a white or transparent background, max 300MB.

Exhibit Hero Banner Ad - The Exhibitor Hero is a banner image located at the top of the display. This banner does not
rotate and is a static image. This is optional and can be used to differentiate the Sponsor level. It must be 1325px
by 290px JPEG, PNG or GIF (if compressed for the web), max 300MB.

Company Logo - A logo provided by the exhibitor that appears of the exhibitor detail page. The logo must be a 300px
by 300px jpeg or PNG with a white or transparent background, max 300MB. It is linked to the Exhibitor Website.

Company Background Image - An optional background is also available for the Exhibitor detail page based on the
Exhibitor’s tier. The background chosen must be 1440px by 1440px (compressed for web). The background must be
a color, pattern or a gradient image with no text or logos to make sure it is easily responsive.

Company Name + Description - The exhibitor provides the name and description of their company/product. There is a
limit of 256 characters for the company name and 2,000 characters for the description of the product. Consider
making your company description event-specific to your target audience.

Company Location - The location of the company is presented on the left under the logo. This will be City, State or
Country.

Company Representatives (Exhibitor Detail Page) - Exhibitor contact information is provided on the right with name,
title and email.

Opportunity to link 3D Booth - If an Exhibitor has their own 3D Booth, they may provide a link in their exhibitor detail
page that would link out to external url.

Product Categories - Exhibitor chosen product categories for search feature.

Company Web Address - The website provides a live link to the exhibitor’s website. Consider creating an event-
specific landing page with all of the most relevant information hand-picked for attendees at this particular show to
enjoy.
                                                                                                            ©2020 FREEMAN. ALL RIGHTS RESERVED.   20
glossary of terms
Company Social Links - When a social link is selected the system opens a new window connecting the attendee with the exhibitor’s
specific social media page. Currently the following are supported: Facebook, Twitter, Instagram, LinkedIn and YouTube.

Collateral Upload - These are links to documents uploaded by the exhibitor. The document will open in a new window on the
attendee’s web browser. The system allows an exhibitor to provide up to five documents, the preferred format is PDF and the max
size is 300MB. Each upload has a corresponding display name that appears as the link to be clicked in the UI. It is recommended
that the length of the display name is 25-50 characters.

Video Upload - Vimeo or Youtube links can be embedded into the page. Once selected, they will play directly in the page (will not
open a new page).

Schedule A Meeting - This button links to the exhibitor page in Grip. When selected, a new tab opens. Matchmaking and meetings
are hosted within this platform.

Exhibitor "Booth" Registrations (includes Meetings) - The number of exhibitor registrations for the event.

Virtual Meeting Room -Up to 50 participants (20 BP). This is a Zoom link provided by the exhibitor that appears on their profile page
as a “Chat Now” button. This will need to be staffed by a company representative during show hours. This is a great option to host
demos and product presentations.

Live Exhibitor Chat - The Chat window will display on the Exhibitor page. This is a public chat that may be managed by any
registered representative of the exhibiting company.

Drop A Business Card - A button is displayed which allows the attendee to send their contact information to the exhibitor.
Registration data for the attendees who click the button will flow through Quant reporting. Although this button will appear and
work for all attendees, attendees who have elected not to share their data during the registration process will be filtered out and
not shared with the exhibitor.

Lead Information During Event (Dashboard Access) - Exhibitors metrics are updated live during the event (updated hourly during the
day). Exhibitors with dashboard access will receive two (2) log ins per company to access their data|leads in real time. Opt in is
required by attendee and must be passed through to Quant.

Lead Information Post Event - Excel list of exhibitor leads provided post show by the event organizer.       ©2020 FREEMAN. ALL RIGHTS RESERVED.   21
resources
Links to:

Exhibitor Training Video (Passcode: 1ZX&XjU5)

https://freeman.zoom.us/rec/share/F-
NA_LEDt8OIveBiE8lGlJ_cuKJAJ4lCq_jMdCjbZaoOEELBCwBvP8E
ocg3rEuRz.v9xHRaNnZPNwLmMl

Lennd Exhibitor Form Demo

https://www.loom.com/share/c9cfa380b2eb4da6b3967659ee2cfc1b

                                                              ©2020 FREEMAN. ALL RIGHTS RESERVED.   22
best practices

                 ©2020 FREEMAN. ALL RIGHTS RESERVED.   23
OnlineEvent Pro
A step-by-step guide to setting up your
Exhibitor Profile
Exhibitor Level 1 – Silver

•   Company Information                            •   NADA Questions
      (1) Exhibiting As                                • (8) Operate in International
•   Description Help                                              Markets
      (2) Description                                  • (8) Digital Retailing
          • Describe your company and your             • Show Special
            intent on this show for prospects or             • Attendees will be able to see
            customers that come to your page                   this informaiton on the
          • Detailed information about Show                                                                         1
                                                               Exhibitor Listing Page
            Specials can be written here                                                       5
                                                   •   Product Category Filtering
          • Character limit: 2,000                                                                                                                        2
                                                         (9) Product Categories
       (3) Website
                                                             • Select all categories that                  3
           • Company website only
                                                               apply to your company to                4
                                                                                                                        7         6
       (4) Location
                                                               make it easier for attendees
           • Please enter city, state or country                                                       8
                                                               to find you                                     10
•   Virtual Booth Branding Images
                                                   •   Company Collateral
       (5) Logo Image                                                                              9
          300 px by 300 px
                                                         (10) Display Name File
          JPEG or PNG with white or transparent          (10) File Upload
          background, max 300 MB                           • PDF format preferred, max
•   Display Contact                                           300 MB
      (6) Person 1
         • This is the contact information
           attednees will see when visiting
           your exhibit page
•   Social Media
      (7) Social Media
      • Facebook, Twitter, Instagram, Linkedin
                                                                                                                            © 2020 Freeman. All rights reserved.
         and YouTube
Exhibitor Level 2 – Gold

•   Company Information                              •   (8) Social Media
       (1) Exhibiting as                                 • Facebook, Twitter, Instagram, Linkedin
•   Description Help                                         and YouTube
       (2) Description                               •   NADA Questions
           • Describe your company and your              • (9) Operate in International Markets
             intent on this show for prospects or        • (9) Digital Retailing
                                                                                                                           6
             customers that come to your page            • Show Special
           • Detailed information about Show                    • Attendees will be able to see this
             Specials can be written here                         informaiton on the Exhibitor Listing
           • Character limit: 2,000                               Page                                                     1
       (3) Website                                   •   (10) Exhibitor Chat                             5
           • Company website only                    •   Category Filtering                                                                                        2
       (4) Location                                         (11) Product Categories
                                                                • Select all categories that apply to                  3
           • Please enter city, state or country
                                                                                                                                8
•   Virtual Booth Branding Images                                 your company to make it easier for
                                                                                                                                             7
       (5) Logo Image                                             attendees to find you
                                                                                                                           13
           300 px by 300 px                          •   (12) Video Stream Content
           JPEG or PNG with white or transparent            • Hosted video (YouTube
           background, max 300 MB                             or Vimeo)
       (6) Exhibitor Banner Image                           • Max recommended time:                          10
•   Display Contact(s)                                        10 minutes                                                   12
       (7) Person 1 & 2                                     • Preferred video content: featured
          • This is the contact information                   products + promotions
             attednees will see when visiting your   •   Company Collateral                                       4

             exhibit page                                   (13) Display Name File                                9
                                                            (13) File Upload
                                                                 • PDF format preferred, max 300                  11
                                                                    MB
                                                                                                                                    © 2020 Freeman. All rights reserved.
•
    Exhibitor Level 3 – Platinum
    Company Information
                                                        •   Display Contact(s)
       (1) Exhibiting as
                                                               (10) Person 1 & 2
•   Description Help
                                                                  • This is the contact information
       (2) Description
                                                                     attednees will see when visiting your
            • Describe your company and your
                                                                     exhibit page
              intent on this show for prospects or
                                                        •   (11) Social Media
              customers that come to your page
                                                            • Facebook, Twitter, Instagram, Linkedin and
            • Detailed information about Show
                                                               YouTube
              Specials can be written here                                                                                            8
                                                        •   NADA Questions
            • Character limit: 2,000
                                                               (12) Operate in International Market
       (3) Website
                                                               (12) Digital Retailing
            • Company website only
                                                               • Show Special
       (4) Location                                                                                                                   1
                                                                    • Attendees will be able to see this
            • Please enter city, state or country
                                                                        informaiton on the Exhibitor Listing   9   7                                                                       9
       (5) External third party 3D booth
                                                                        Page                                                                                                           2
            • Insert link to a 3rd party 3D booth if
                                                        •   (13) Exhibitor Chat
            you have one
                                                        •   Category Filtering                                                    3
            • If no link is inserted, the button will
                                                               (14) Product Categories                                                         11
            not appear on this page
                                                                   • Select all categories that apply to                                                    10
       (6) Virtual Meeting Room
                                                                     your company to make it easier for
            • Insert a Zoom link, Teams link or
                                                                     attendees to find you                                            16
              other virtual meetings web link to
                                                        •   (15) Video Stream Content
              meet with an attendee quickly to                                                                                                               6
                                                               • Hosted video (YouTube                                                     5
              continue the conversation from the
                                                                 or Vimeo)
              chat roll
•   Virtual Booth Branding Images                              • Max recommended time:                             13
       (7) Logo Image                                            10 minutes
                                                               • Preferred video content: featured                                        15
            300 px by 300 px
            JPEG or PNG with white or                            products + promotions
            transparent background, max 300 MB          •   Company Collateral                                          4
       (8) Exhibitor Banner Image                              (16) Display Name File
                                                               (16) File Upload                                              12
            1325 px by 290 px
            JPEG, PNG, or GIF max 300 MB                         • PDF format preferred, max 300 MB
       (9) Background Image
            1440 px by 1440 px                                                                                          14
            JPEG or PNG with no text or logos,                                                                                                      © 2020 Freeman. All rights reserved.

            max 300 MB
Exhibitor Level 4 – Diamond
•   Company Information                                    •   Display Contact(s)
       (1) Exhibiting as                                          (9) Person 1, 2 & 3
•   Description Help                                                  • This is the contact information
       (2) Description                                                   attednees will see when visiting
           • Describe your company and your                              your exhibit page
             intent on this show for prospects or          •   (10) Social Media
             customers that come to your page                  • Facebook, Twitter, Instagram, Linkedin
           • Detailed information about Show                      and YouTube
             Specials can be written here                  •   NADA Questions
           • Character limit: 2,000                               (11) Operate in International Markets
       (3) Website                                                (11) Digital Retailing
           • Company website only                                 • Show Special
       (4) Location                                                     • Attendees will be able to see this   8                                         8
           • Please enter city, state or country                          informaiton on the Exhibitor
       (5) External third party 3D booth                                  Listing Page
           • Insert link to a 3rd party 3D booth if you    •   (12) Exhibitor Chat                                               1
           have one                                                                                                7
                                                           •   (13) Product Category Filtering
           • If no link is inserted, the button will not                                                                                           2
                                                                       • Select all categories that apply to
           appear on this page                                           your company to make it easier                      3
       (6) Virtual Meeting Room                                          for attendees to find you                                        10
           • Insert a Zoom link, Teams link or other       •   (14) Video Stream Content                                                       9
             virtual meetings web link to meet with               • Hosted video
             an attendee quickly to continue the                                                                                 15
                                                                    (YouTube or Vimeo)
             conversation from the chat roll
                                                                  • Max recommended                                                            6
•   Virtual Booth Branding Images                                                                                                     5
                                                                    time: 10 minutes                               12
       (7) Logo Image
                                                                  • Preferred video content: featured
            300 px by 300 px
                                                                    products + promotions
            JPEG or PNG with white or transparent
                                                           •   Company Collateral                                       4        14
            background, max 300 MB
                                                                  (15) Display Name File
       (8) Background Image                                                                                             11
                                                                  (15) File Upload
            1440 px by 1440 px
                                                                   • PDF format preferred, max 300 MB
            JPEG or PNG with no text or logos, max                                                                 13
            300 MB
                                                                                                                                                       © 2020 Freeman. All rights reserved.
How to Upload your Assets

1.   An email will be sent to you from LENND to get
     started on uploading your assets –click the link in
     the body of the email to access the portal for your
     event

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                                                                                                  9
How to Upload your Assets
     (continued)
2.   When you land on the portal homepage, enter your
     email address and click “Next”

3.   Create your account password and click “Continue
     to portal”

                                                        © 2020 Freeman. All rights reserved.   3
                                                                                               0
How to Upload your Assets
     (continued)
4.   The screen will show “Continue as:” and the name
     of your company –click your company name to
     continue

5.   The portal homepage will show the list of tasks you
     have due for your event –click “Exhibitor
     Information Form” to submit assets needed for
     your Exhibitor Detail Page

                                                           © 2020 Freeman. All rights reserved.   3
                                                                                                  1
How to Upload your Assets
     (continued)
6.   Click “Fill Out”

7.   Fill in/select information for each field on the form

                                                             © 2020 Freeman. All rights reserved.   3
                                                                                                    2
How to Upload your Assets
     (continued)
8.   You’ll be able to upload files to the form, including
     your company logo, hero image, and any content
     downloads for your Exhibitor Detail Page –as you
     attach files, specify the file name in the “Custom
     File Title” box

                                                             © 2020 Freeman. All rights reserved.   3
                                                                                                    3
How to Upload your Assets
     (continued)
9.   You can either click to upload files or drag files
     directly from your desktop to upload

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                                                                                                 4
How to Upload your Assets
    (continued)
10. Once you submit, you’ll see a confirmation message
    on your screen –click “Go to your portal”

11. Once you return to the portal homepage, you’ll see
    your list of tasks again –if your completion bar is at
    100% you’re all set, if the completion bar is not at
    100% once all fields have been completed, you’ll
    need to preview your page as a final step by clicking
    “Preview and approve profile

                                                             © 2020 Freeman. All rights reserved.   3
                                                                                                    5
How to Upload your Assets
    (continued)
12. Carefully review your profile and click the green
    “Approve” button at the top of the page if you are
    satisfied (if you need to make edits, click “Edit
    Profile”)

13. Once you return to the portal homepage, you’ll see
    your list of tasks again –if you have successfully
    completed all the necessary tasks for your event,
    you’ll now see the completion bar at 100%

                                                         © 2020 Freeman. All rights reserved.   40
Uploading a Video to YouTube
1. Navigate to YouTube in any web browser.

2. Make sure you are logged into your account. If you don’t see your account
   thumbnail in the upper right corner, click ”SIGN IN" and enter your Google
   account information.

         • If you don’t have a Google account, click “SIGN IN” then “Create
           account”. You’ll then be required to enter a valid email address and
           create a password.

3. Click the Create a video or Post button at the top right of the screen (looks
   like a video camera) then click "Upload video.”

4. The video upload page should appear. Under "Select files to upload," click
   "Public" and choose a level of visibility for your video. Important: make sure
   your video is set to either “Public” or “Unlisted” so it can be viewed on your
   Exhibitor Detail Page.

5. Click the large arrow to choose the video file, or you can drag the video file
   onto the page.

6. While the video uploads, you can enter information like the name and
   description of your video.

7. Click "Publish" to complete the process (you can publish the video while it's
   still uploading or wait until the upload is complete). Your video won't appear
   online unless you click "Publish.”

Please note: once the video is uploaded, it will take a few minutes to process.

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                                                                                                                           7
Uploading a Video to Vimeo
1.   Navigate to Vimeo in any web browser.

2.   Make sure you are logged into your account.

       –    If you need to create an account, click the “Join” button. You’ll then
            be required to enter a valid email address and create a password.

3.   Click the blue New video button at the top right of the screen then click
     "Upload.” Once you click the upload link, you will be taken to the upload
     page.

4.   Click the “Choose a File to Upload” button and this will launch an upload
     dialog box. Choose the file that you want to upload and then click on
     “Select.” As soon as you click the button, the video will start to be
     uploaded straight away.

5.   While the video uploads, you can enter information like the name and
     description of your video.

6.   To access the privacy settings of your video, click ”Settings” under your
     video, then click the “Privacy” tab. Important: make sure your video is set
     to “Everyone” so it can be viewed on your Exhibitor Detail Page.

7.   As soon as the video is uploaded, the video will then be processed. You
     can close this page if you want, and Vimeo will handle the conversion
     automatically. Vimeo will email you once the conversion has finished.

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                                                                                                                            8
Video Privacy
YouTube                                                                                              Vimeo
If you’re hosting your video on YouTube, make sure your video is set to either Public or Unlisted.   If you’re hosting your video on Vimeo, make sure your video is set to Anyone Can See This
You can choose this setting either as you are uploading your video, or you can change it in the      Video. You can choose this setting either as you are uploading your video, or you can change it
settings of your existing published video.                                                           in the settings of your existing published video.

Public videos can be seen and shared by anyone. They are posted on your channel when you             Videos with privacy settings set to Anyone can be seen by anyone and embed privacy set to
upload them and show up in search results and related video lists.                                   Anywhere means that anyone can embed your video on an external website.

Unlisted videos can be seen and shared by anyone with the link. Your unlisted videos won’t           Please note: if you have a higher tier paid subscription to Vimeo (Pro, Business, or Premium)
appear to others who visit the "Videos" tab of your channel page. They won't show up in              you’ll have a few more options to choose from:
YouTube's search results unless someone adds your unlisted video to a public playlist.
                                                                                                     Only people with the private link is a semi-private setting that will make your individual video
You can share an unlisted video's URL with other people. The people you share the video with         visible only to people who have the link. Your video’s credits will be removed, and the video will
don't need a Google Account to see the video. Anyone with the link can also re-share it.             be removed from any channels or groups. Please note that anyone with access to this link can
                                                                                                     share it with anyone else.

                                                                                                     Hide this video from Vimeo.com will make the video unable to be accessed on the Vimeo
                                                                                                     website (unless you are logged in as yourself), but it still can be embedded on other websites.

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Questions?
  Please contact your NADA Sales Team
  at expo@nada.org or 703.821.7141

                              ©2020 FREEMAN. ALL RIGHTS RESERVED.   40
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