European Elections 2019 - Bambos Charalambous MP l Paul Upex l Fraser Welsh European Election Resources - The Labour Party
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European Elections 2019 Bambos Charalambous MP l Paul Upex l Fraser Welsh European Election Resources www.labour.org.uk/european-election-resources
What we’ll be covering • Overview of the electoral challenge • Strategy • Message • Communications • Targeting • Keeping it legal • Keeping safe
Overview, Strategy and Message
2014
Votes Vote Seats Change
share from
2009
UKIP 4,352,051 27.5% 24 +11
Lab 4,020,646 25.4% 20 +7
Con 3,788,405 23.9% 19 -7
Grn 1,244,975 7.9% 3 +1
LD 1,087,632 6.9% 1 -10
Nat 501,367 3.2% 3 =
BNP 179,694 1.1% -2
Oths 654,054 4.1%
Total 15,828,824
(35.4% t/o)
2019 Local Elections Projected National Vote Share (BBC) • Labour – 28% • Tories – 28% • Lib Dems – 19% • Others – 25%
Overview of the electoral challenge
• Elections that weren’t meant to happen
• Voters often see these elections as a ‘free hit’ – electoral system
encourages this
• Standalone election unlike 2014 – local elections
• Ongoing Brexit debate provides further opportunities for minor parties
to undermine our broad coalition of voters
• A European election that is actually about Europe
• Principal challenge is retain and motivate the Labour vote
• 7 days leftStrategy • Aim is to the win the election • Focus on retaining and motivating the Labour vote to turnout • Message that unites both Remain and Leave voters • Chance for voters to send a message to Tories • Highlight the threat from the far right. (Brexit, UKIP, Tommy Robinson etc)
Our message
• Labour will bring our country together.
• Theresa May and the Tories are in chaos and our country is crisis.
• A vote for Labour in these elections is a vote for:
A better deal with Europe - Labour would keep a close relationship with the EU that protects
workers’ rights and environmental standards. If we can’t get changes to the Tories bad deal, or
a general election Labour backs the option of a public vote.
Investment in local services - Labour will put 10,000 bobbies back on the beat, get class sizes
down and give the NHS the money, doctors and nurses it needs.
Investing in our economy - Labour has a plan to rebuild our economy for the many, not the
few. Labour will set up regional development banks to invest in a high-skill, high-wage
economy in every part of the country.
A future that’s fair - Labour will invest in new affordable homes to rent and buy, invest in
elderly care and make Britain a fairer, more equal society.
• Whether you voted to leave or remain, this election is your chance to vote Labour and
tell the Tories you are fed up with their divisive and incompetent government.Communications
Print • Candidate Freepost – 1 every household • Doorstep materials available on shop and Regional/National offices • Vote Labour and GOTV material available
Digital • Organic and digital advertising • Posted on UK Labour channels • Variations for Scottish and Welsh channels • Targeted at key voters • Previous targeted voter registration and EU elector registration campaigns • Now GOTPV and GOTV
Targeting
Who do we want to talk with? People who: • Support Labour, or are likely to do so; • Favourable to Europe, because that will be a productive conversation; • Likely to vote, because most people won’t be. • Students and young people who are pro-Labour and pro-Europe. • European electors who back Labour – we want them voting in the UK. • People for whom the threat of far right success is a particular concern.
Insight • Labour’s targeting and reporting portal • Targeting map – identify roadgroup to prioritise when planning canvassing sessions • Now: European elections specific targeting map
Targeting map for European elections High priority roadgroups are those with large numbers of electors who are • likely to vote • likely to support Labour • not likely to be hostile to the European Union
Mobilisation On every communication you should be asking members if they can help you every day and especially on polling day. Make sure that and that you have polling day campaign centres advertised to members. https://labourorganise.com/events/create Ask members to come all day if they can take the day off work but if not any time they can spare in the evening is good. Nationally we will be mobilising members and for this to work we need events on organise.
What is your plan for polling day? Think about where you want your local campaigners to be on polling day and how the location of your campaign centre can support activity. Your campaign centres should be where there are high levels of Labour support. Your regional or national office will advise you where is best. Don't forget that on polling day you should be knocking doors until close of polls at 10pm.
WARP sheets
Advantages
Using WARP, you can maximise
number of volunteers that you have
on the doors/phones
• You do not need to have people
entering data or printing off new
sheets
• You can avoid using tellers
There is less that can go wrongWARP sheets
It is best to use the WARP system if:
• You are likely to only do one (or maybe two) knock ups
• You don’t have a huge number of volunteers for the number of people or area
you need to knock up
• When you are not using tellers on the Polling Station (You can use tellers – but
you will have to manually cross off those who have voted from the sheets)
Monitoring statistics can be tricky
• You can monitor differential turnout however this needs to be done manually
with a calculator!
• Alternatively you can monitor official turnout figures to help you decide where
to send your volunteersRemember
Voter ID codes:
B for Brexit &
UKIP; M for
Change UK/TIG
VL
3pm
A
11amVL VL 3pm 5pm L A 11amVL
Keeping it legal
Key legal dates
• The regulated period runs from 23 Jan to 10pm, 23 May
• All campaign spend is national
• There is no local campaign spend
• Thurs 16 May – deadline for the appointment of sub-agents, polling
agents and counting agents
• Thurs 23 May – polling day
• (No earlier than) Sun 26 May, 10pm – declaration of resultRegulated period and spending limits
• Only the General Secretary (as national agent) and Regional Directors
(as her sub-agents) are authorised to incur and pay national expenditure
• CLPs and other party units are not authorised to incur expenditure, so
must not produce their own materials
• CLPs may use nationally supplied materials and materials purchased
from the Campaign ShopKeeping safe
Key safety and security advice for members:
• Prepare thoroughly before campaigning or • Identify a safe place (in advance) that you
canvassing. can withdraw to if you experience abuse or
hostility
• Make sure your mobile phone is charged
• If you experience hostility or abuse do not
• Ensure one campaigner knows which teams engage with the individual(s) and withdraw
are out canvassing and checks in with them to the safe place
regularly
• Advice on safeguarding children and adults
• Work in teams of four to six campaigners during campaigning can be downloaded at:
https://labour.org.uk/members/my-
welfare/safeguarding
• Never go into a house or propertySafeguarding, member welfare concerns & threats of
harm must be reported to the Safeguarding Unit
• Safeguarding concern: When there is information that a child, young
person or an adult at risk has been harmed, or is at risk of being harmed, by
their own or someone else’s behaviour.
• Welfare concern: When there is information that there is a risk to the
physical or mental wellbeing of a member of staff or a volunteer, member or
elected representative of the Labour Party or any other person.
• Threat of harm: A direct or indirect threat of violence to harm or to kill
another person or threats of violence or harm not directed towards a
specific person.Good luck Results announced Sunday 26 May
European Election Resources www.labour.org.uk/european-election-resources
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