EMIRATI FUTURISM AWARD - A national design competition under the patronage of Her Highness Sheikha - Dubai Future Foundation
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EMIRATI FUTURISM AWARD A national design competition under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture & Arts Authority (Dubai Culture) and Member of the Dubai Council.
Emirati Futurism is a cultural, aesthetic and philosophical effort to explore the intersection of Emirati heritage with high technology, futuristic concepts and science fiction themes.
When you think of the future, what does it look like?
Does it look like this?
Or maybe like this?
Why? Where do these ideas come from?
The UAE has a rich heritage & tradition.
But our images of the future look like they come from somewhere else.
EMIRATI FUTURISM AWARD
The Emirati Futurism The award challenges the
Award explores the stereotypical “futuristic”
intersection of Emirati aesthetic and invites
tradition with high anyone living in the UAE
technology, imagining a to share their
new aesthetic that can interpretation of what an
inspire, guide, and original Emirati Future
empower a new generation might look like.
of designers, artists &
entrepreneurs.
OUR GOAL Our goal is to imagine what a high technology, futuristic style might look like, incorporating the characteristics, style and traditions of the UAE. What is your interpretation of what the future would look like if it was designed in the UAE? There is no right answer, especially in a place as diverse as this country. We look forward to learning from your imagination and creating a new image of the future, together.
7 CATEGORIES Architecture & Urbanism / Fashion & Jewelry / Product & Industrial Design / Photography & Graphic Design / Film & Animation / Music & Performing Arts / Fine Arts
CATEGORIES
ARCHITECTURE
& URBANISM
This category explores the design Looking forward, what does
of living spaces, buildings, parametric design, 3D printing,
structures, and urban robotic construction and climate
environments. sensitivity look like? What new
materials, techniques and designs
The UAE’s traditional architecture is a might be possible in the future? How
mix of historic stone, wood, fabric and will our cities change due to self-
palm. The shape of its buildings and driving cars, climate change,
housings were adapted to a hot migration and automation? Will we still
climate, a nomadic way of life and have offices? Will we still need roads?
close proximity to both the desert and How will we design our homes, offices
the sea. and cities in a way that is both
functional responsive and culturally
It incorporates elements of traditional expressive?
Islamic architecture and other regional
influences. Over time, the rise of glass
and steel skyscrapers came to define
the modern aesthetic.CATEGORIES
FASHION &
JEWELRY
What does it mean to look both How will our formal and casual wear
futuristic and traditional? How will change over time? What would a
the patterns, jewelry, fabrics and futuristic wedding dress and Jewelry
texture of the UAE combine with look like? How will jewelry items and
technology and change in the future? accessories look like in the future?
What about sportswear and casual
The sense of style and fashion in the wear? How will our business attire
UAE changes every year, yet certain grow and change? How will these
core elements remain. The Emirati combine with technology to create a
Kandoora is distinct from other new, unique sense of style?
traditional clothing and subtle
differences in how a Sheila or Abaya
are worn can differentiate UAE
residents from other countries in the
world.CATEGORIES PRODUCT & INDUSTRIAL DESIGN What products and services will we This category explores how need to manage the future? How technology like augmented reality, AI, will we grow our food? What robotics, 3D printing, and advanced devices and tools will we use to do materials might interact with the our jobs? What will our kitchens traditional daily objects in our lives, look like? What will be in our focusing particularly on the everyday homes? Our offices? Our personal experiences we may have in the UAE. lives? This category explores the way everyday products and objects might change in our daily lives. This includes everything from cars, planes and vehicles to furniture, decoration, and even sunglasses and other personal devices.
CATEGORIES PHOTOGRAPHY & GRAPHIC DESIGN How will our posters, billboards, What fonts will they use and how will advertisements and computer images be composed? What colors interfaces look like? How will they will it use? What textures and incorporate things like multiple information density will it have? How languages while retaining a will it be different from other forms of distinct look and feel? graphic design? This category seeks to highlight the Also, what will our photographs look unique visual, typographic, and like in the future? What story would design aspects of the Emirati Futurist they tell? aesthetic.
CATEGORIES FILM & ANIMATION What stories of birth, growth, This category explores the moving challenge and opportunity might image, one of the most evocative we face? How would the traditional forms of media in the world. It is both elements of life in the, both for one of the most difficult and powerful those born here and those living or categories in the competition. working here, change over time? In particular, how will the art of film, animation and cinema change with virtual reality and other technologies? How will cinema change when viewed only on our phones, in our heads, or written across the skies?
CATEGORIES
MUSIC &
PERFORMING ARTS
This category explores the sounds How might this evolve over time? How
and movements of Emirati do the traditional sounds,
Futurism. Each culture has its own instruments, chants and songs of the
dances, rhythms and sounds. In the UAE’s past blend with the sounds of
past, these were linked to everyday tomorrow?
activities like fishing, farming and
craft-making. This category is about uncovering and
showcasing the futuristic sounds of
Songs were sung to communicate Emirati Futurism, connecting
values, tell stories, share history and tomorrow’s beat to the images and
lift the spirit. You could tell where a experiences of today.
person was from by the songs they
sang, not just by the way they dressed
or the accent they used.CATEGORIES
FINE ARTS
What does it mean to look both Fine arts have always been one the
futuristic and traditional? What art primary ways a culture expresses
might be in our walls when itself. In the past, the patterns of
augmented reality becomes an baskets, the colors in paintings and
everyday thing? What will our the styles of prints helped to define a
sculptures look like when designed place. Art influences society by
and fabricated by AI? How will we shifting mindsets, instilling values and
retain a unique sense of style, translating experiences. It is forever
shape and aesthetics in a machine- evolving and adapting.
driven world?
Over time, digital technology has
This category covers painting, abstracted the creative elements of a
drawing, print making, sculpting and place and made them global.
more. Advanced technology will only
accelerate this process.FIRST PRIZE
21 WINNERS
Each category will have three (3) winners
•
•
•
15,000 AED
Internship with various organizations
Promotion & inclusion in award ceremony &
associated media.
• Work space and membership to AREA 2071
• Retail and exhibition opportunities in the Museum
of the Future (if applicable)
SECOND PRIZE
• 10,000 AED
• Internship with various organizations
• Promotion & inclusion in award ceremony &
associated media.
• Work space and membership to AREA 2071
• Retail and exhibition opportunities in the Museum
of the Future (if applicable)
HONORABLE MENTION
• Promotion & inclusion in award ceremony &
associated media.
• Work space and membership to AREA 2071
• Retail and exhibition opportunities in the Museum
of the Future (if applicable)JUDGING CRITERIA The submissions will evaluated based on the following criteria: 1. Innovation: How original, creative and clever was the submission? Does it conceptually deliver on the challenge theme? 2. Presentation: How well executed was the submission, from a technical / quality point of view? 3. Values: Does the submission build on, respond to, or reference the heritage and experience of the UAE?
TIMELINE
JAN 9 3RD WEEK OF FEB 1ST OF MARCH 3RD WEEK OF MARCH
Competition Judges Submission Award
Launch Announced Closed CeremonyFAQ
Who can participate? What format is required?
Anyone in the UAE can submit ideas, All submissions are digital images, drawings,
proposals or concepts. animations or sounds.
Is it only open for Emiratis? What is the deadline?
No, it is open to anyone with a valid Emirates 1st March 2021
ID and a great idea.
Who are the judges?
Can companies participate? Each category will have its own group of
Yes, you can submit as a group, an office, a unique judges. They will be announced soon.
team or as an individual. Stay tuned!
How do we submit? When will the winners be announced?
Click the “Apply Now” link for the category Winners will be announced during the award
you want to apply for. Submit your idea and ceremony on the third week of March, pending
you’re in! public health conditions and the ability to hold
the event in person.
Apply Now
https://www.dubaifuture.ae/emirati-futurism-award/You can also read
