Electronics & Hardware - Government of Gujarat Manufacturing/ Assembly of - iNDEXTb
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Contents Project Concept 3 Market Potential 5 Growth Drivers 6 Gujarat – Competitive Advantage 7 Project Information 8 - Site Location - Infrastructure Availability/ Connectivity - Mobile phone manufacturing value chain - Key Players - Key components - Manufacturing plans of some other mobile phone players - Potential Collaboration Opportunities Project Financials 14 Approvals & Incentives 15 Key Department Contacts 18 Page 2
Project concept Mobile phones market overview Global mobile phone market overview Worldwide mobile phone shipments (bn) 4.1% CAGR 1.9 2.0 2.0 1.7 1.7 0.7 0.5 -19.6% 0.9 1.2 1.0 1.3 1.5 31.6% 0.7 1.0 0.5 2011 2012 2013 2014 2015 Smartphone Feature phone Source: IDC Worldwide smartphone market grew at a robust CAGR of 31.6% during 2011-2015 due to increased preference of consumers for advanced phones, increased penetration of low-cost devices (sub-$125) in the emerging markets and ongoing replacements in the mature markets. Smartphones accounted for 75% of the total mobile phone shipments in 2015 as compared to 29% in 2011. Worldwide mobile phone revenues (USD bn) CAGR 11.6% 412 438 374 14 329 23 -31.6% 282 32 46 64 389 424 18.1% 283 342 218 2011 2012 2013 2014 2015 Smartphone Feature phone Source: IDC Global smartphone revenues grew at a much smaller pace (CAGR of 18% during 2011-2015) as compared to shipments due to declining smartphone ASPs (average selling prices) with the increase in competition. Overall, mobile phone revenues grew at a CAGR of 11.6% during 2011-2015, driven by growth in smartphone revenues, partially offset by decline in feature phone revenues at CAGR of 31.6% during the same period. Page 3
Project concept - Mobile phones market overview Indian mobile phone market overview Indian mobile phone market volume and value Volume in million units 1200 305 270 Value in INR billion 245 300 900 200 180 200 600 1000 750 100 300 570 382 461 0 0 2011 2012 2013 2014 2015F Value Volume Source: Speeding ahead on the telecom and digital economy highway, EY, 2015 Mobile phone shipments in India grew at a CAGR of 14.1% during 2011-2015, driven primarily by increased customer buying power, increased sale of low-cost smartphones and technological advancements in the phone that makes daily life easier. Further, the shift to 3G and 4G network from 2G network is driving the demand and replacement of the feature phones by smartphones in the Indian market. Indian smartphone market volume and value 800 100 120 Volume in million units Value in INR billion 100 600 70 80 400 32 60 730 20 560 40 12 200 294 20 200 0 135 0 2011 2012 2013 2014 2015F Total Value of Smart Phones Smartphone Volume Source: Speeding ahead on the telecom and digital economy highway, EY, 2015 Smartphone shipments in India crossed the 100 million mark in 2015, growing almost 30% YoY, positioning India as one of the fastest growing smartphone markets in Asia Pacific. Inaddition, the growth in smartphone sales in India is taking place via the e-commerce route from major e-tailers such as Flipkart, Snapdeal and Amazon. The online share has risen to 37.3% in 4Q15, growing 2.5 times as compared to 4Q14. Page 4
Market potential Global market potential Worldwide mobile phone Worldwide mobile phone shipments (in bn) revenues (USD bn) CAGR CAGR 2.0 1.2% 2.1 2.0% 483 0.2 3 -27.7% 0.5 -20.5% 447 1.9 11 480 2.3% 1.5 6.1% 437 2016F 2020F 2016F 2020F Smartphone Feature phone Total mobile phones Smartphone Feature phone Source: IDC The saturation in the global smartphone market is expected to drive its growth at a slow rate of 6% during 2016-2020 as compared to 31% during 2011-2015. The demand would primarily be driven by increasing penetration in the emerging markets and ongoing replacements in the mature markets. Asia-Pacific would account for majority of the global mobile phone demand primarily due to first- time smartphone users. A high percentage of the demand in Asia-Pacific region is expected to be met by Chinese OEMs, such as Xiaomi, Oppo, Huawei and Lenovo, who after successfully capturing the domestic market, are looking to replicate their success outside of their local markets. The mobile phone shipments in North America would witness flat growth due to maturity in the market. Indian market potential Indian smartphone market volume (in mn) 20.8% 257 100 Source: IDC 2015 2020 Indian smartphone shipments are expected to grow at a robust rate of 20.8% during 2015 to 2020 as compared to global shipments, indicating high potential for the market. This is due to low smartphone penetration as compared to mature economies and declining ASPs of LTE capable smartphones. Further, low penetration of PCs and a deficient fixed broadband network, would also make smartphones the driver of next phase of internet growth in the country. In 2016, India became the second largest smartphone market in terms of active unique smartphone users (220 million users), after the US. Page 5
Growth Drivers Due to intense competition, ASPs of the smartphones have Availability of been declining over the years, making them increasingly low-priced, affordable for the mass market. As a result, the local vendors are producing sub-10,000 phones high quality with high-end features to increase the penetration especially in smartphones rural areas. The percentage of the 3G/4G subscribers as a percentage of total mobile phone subscribers is expected to increase to 21% Demand for in 2016 from just 7.5% in 2013. 3G/ 4G LTE- This is because 3G ecosystem in the country has developed rapidly, and the prices of the service have come down sharply. enabled mobile 4G is also facing lot of traction, with telcos scooping up phones spectrum to roll out services on a large scale. This is driving demand for 4G LTE-enabled mobile phones exponentially. Penetration of As China’ smartphone market has almost saturated, Chinese Chinese players are looking for avenues to leverage on India’s growth potential. players in They are offering high specification phones at discounted prices Indian market, via online route (without setting the complex distribution especially via network), thereby giving tough competition to the local vendors. online route The emergence of dual-SIM mobile phones has been a game Emergence of changer for the Indian mobile phone industry, as these phones allow consumers to take advantage of the price arbitrage in dual SIM tariffs offered by different operators. mobile phones Furthermore, these mobile phones enable consumers to do away with the need to carry two mobile phones. Evolving With increase in average income, consumers are spending highly on communications with its share in average household Consumer consumption to increase from 1% in 1995 to 6% in 2025E. Behaviour; Further, the upcoming technologies are pushing mobile phone high product players to shorten the product life cycle and launch new products frequently for first-time and replacement consumers. refreshal rate Page 6
Gujarat - Competitive Advantage Ease of doing Established Flourishing business infrastructure economy Gujarat ranked first Located on the west coast Gujarat contributes in ease of doing of India, Gujarat is well 7.2% of the Nation GDP business as per connected to the major and shows leadership DIPP report 2015. cities of the world by air in many areas of and sea routes. manufacturing and Only state which infrastructure sectors. comply 100% with The state has 45 ports, 12 Gujarat’s SDP (State environmental domestic airports and 1 Domestic Product) at procedures. international airport in current price registered addition to an extensive rail a growth of 11% during Gujarat fares highly and road network. when it comes to the year 2014-15. setting up a Gujarat is the one of the Gujarat has attracted business, allotment power surplus states in the cumulative FDI worth of land and country as a result it USD12 billion from April obtaining a helping in bringing huge 2000 to March 2015. construction permit. amount of investment from Gujarat ranked No.1 the industries and tagged Gujarat contributes as preferred investment around 19.1% to India’s in e-transactions for destination in the country. total exports of goods in government services 2014-15 High availability of skilled manpower (engineers) Engineering seats in Gujarat – by specialisation (2016-17) In 2016-17, Gujarat had ~134 Others 2,718 engineering degree colleges with an intake of ~68,000 students per year. Auto 2,202 Leading engineering colleges in Gujarat: Chem 2,220 Indian Institute of Technology (IIT), IT 4,857 Gandhinagar Electronics 5,607 Sardar Vallabhbhai National Institute of Technology, Surat Electrical 9,611 Gujarat Technological University, Computer 10,224 Ahmedabad Civil 12,114 Nirma University - Institute of Technology, Mech 18,028 Ahmedabad Total seats: 67581 Source: Gujarat Technical University The state prides itself in quality workforce and peaceful workforce accounting for only 0.5% of mandays lost while having contributed 16% of India’s industrial production. Page 7
Electronics and IT SEZ in Gujarat IT/ITeS and electronics regions Gujarat Government enacted the Special investment regions (SIR) act in 2009 with the objective of creating large size investment regions in the state and develop them as global hubs of economic activity supported by world class infrastructure. The state has three SIRs for electronics manufacturing. SEZ are special duty free enclaves for the purpose of trade. These zones are self-contained and integrated, having their own infrastructure and support services. Apart from state-of-the-art infrastructure and access to a large skilled work force, the SEZ also provides enterprises with attractive incentives. The state has one electronics SEZ at Gandhinagar and 14 IT/ITeS SEZs - six at Ahmedabad, four at Gandhinagar, three at Vadodara and one at Valsad. Ahmedabad Gandhinagar Viramgam Halol-Savli Vadodara Tourist Navlakhi Electronics SIR flow* IT/ITeS SEZ Electronics and IT/ITeS SEZ Valsad Promotion of IT/ITeS and electronics industries Gujarat Government introduced a new IT policy to provide a proactive and industry-friendly climate for the IT industry. Incentives and assistance would be provided in allotment of land, development of IT/ITeS parks, stamp duty concession, electricity duty exemption and capital assistance on lease rentals. The policy also intends to establish the state as a preferred IT destination for micro, small and medium enterprises (MSMEs) by providing assistance on quality certification, technology acquisition fund, skill enhancement, patent assistance, simplification of labour laws, subsidy on bandwidth for connectivity and exemption from zoning regulations. Gujarat Government introduced new Electronics policy with the aim of establishing a self-reliant ESDM industry that caters to needs of domestic and international market. The policy includes development of human resources, creation of local demand for electronics products, creation of eco-system for innovation and R&D, and incentives such as VAT/CST subsidy, single window clearance, uninterrupted power supply, registration and stamp duty concession and interest subsidy. Gujarat Government, recognising the need for additional support for Electronics & IT/ITeS start- ups and keeping this at the centre of its strategy as recognized by the Government of India, through ‘Start-up India initiatives and to supplement efforts in that direction has decided to come up with a focused policy for Start-ups in Electronics & IT/ITeS sector. Page 8
Project Information Electronic Manufacturing Clusters (EMCs) in Gujarat Ahmedabad Vithalapur Gandhinagar Sanand Halol Vadodara Jambusar Tourist flow* Bharuch Greenfield EMCs Brownfield EMCs Upcoming Greenfield Location suggested Gandhinagar is a capital city of Gujarat state and has seven special economic zones and 10 industrial estates along Key highlights with creative IT Park and Gujarat International Finance Tech City (GIFT) 4 (Mansa, Kalol, Dahegam, Talukas It is considered as an emerging Gandhinagar) ‘Knowledge Hub’ with the establishment Gram of various educational institutes such as 302 panchayats IIT and IIMs. Various computer hardware Area 2140 sq. km associations such as Gandhinagar Population 13,91,753 Computer Hardware Association (GCHA) and Gujarat Informatics ltd Literacy rate 85.77% (GIL) have their presence in Gandhinagar. Focus areas Electronics, textiles, IT -ITES Gandhinagar has been selected as one of the 100 Indian cities to be developed as a smart city under PM Narendra Modi’s flagship Smart Cities Mission. Reasons for selecting Gandhinagar Page 9
Project Information Infrastructure Availability Logistics & Connectivity Gandhinagar has an extensive outlay of existing infrastructure - rail, road and air - which make it an excellent investment destination. Rail Road Gandhinagar is well connected to the Gandhinagar is connected to Surat, metropolitans of western India. Many Mumbai, and Navi Mumbai through trains with Mumbai as their destination National Highway 8A. It is connected to pass through Gandhinagar, which Ahmedabad, Jaipur, Udaipur, New Delhi facilitates an easy flow of tourists from and Chandigarh via National Highway all over the western India. 8C. Air Port Sardar Vallabhbhai Patel International Gandhinagar is connected to the Airport located in Ahmedabad is 18 km following ports: away from Gandhinagar and provides Dahej – 262 Km connectivity with domestic flights to Kandla – 306 Km the Metropolitans and other major Mundra – 367 Km cities of India. It also offers international flight connectivity to major countries across the world. Utility Water Power Gujarat has a state-wide “water supply grid” spread across 1,20,769 km that The state is self-sufficient in power with its aims to serve 75% of Gujarat’s present generating capacity of 23,973 MW population. (including about 4,385 MW of renewable Gujarat Industrial Development energy). Corporation (GIDC) is responsible for Gujarat boasts of 24 hour – 3 - phase ensuring consistent water supply in uninterrupted power supply industrial areas Page 10
Project Information Value chain Mobile phone manufacturing process Mobile phone manufacturing is an interplay between the design aspect, the components and the manufacture of the device. India houses number of mobile phone companies that have developed a large local manufacturing base and are manufacturing through a mix of local production and assembly. While most of the manufacturing happens in CKD/SKD (completely knock down/ semi knock down) form with some level of localization, high-end products are imported in CBU (completely built unit) form. Presently, most of the localization takes place in the last mile assembly stage. Mobile phone manufacturing value chain Manuf Mark Design Sourcing acture/ Configura Distribution R&D, IP eting service and system tion and and repair ownership and s fabrication assem testing services sales bly Activities IP reusability Form factor Printed Manufacturing/ Configuration Packaging Product / IP management design circuit board assembly of of the final Logistics marketing New IP / Device fabrication the final product Fulfilment Sales and architecture architecture Component product Systems channel After-sales development Specification sourcing Complex integration management services assessment mechanical Testing (product Branding and assembly Software upgrades, campaign loading reverse management logistics, Component refurbishment, repair, warranty) Key stakeholders EMS provider / OEMs* Suppliers (Raw Testing OEMs / Plant equipment Distributors/ ODMs* material, equipment Distributors ODMs suppliers OEMs component) suppliers *OEMS: Original equipment manufacture *ODMS: Original design manufacturer *EMS: Electronics manufacturing services Page 11
Project Information Key players Major players across the mobile phone manufacturing value chain Stakeholders Major players sales Mark eting and Global: Microsoft Indian Intex Karbonn OEMs Samsung Micromax Lava Spice LG Distribution and repair services Global Players with presence Indian Players: in India: Configura Dixon tion and testing Foxconn SFO Technologies Jabil Elin India EMS Flextronics Rangsons providers Sanmina SCI Centum Kaynes assembly Manufact system ure/ fabrication Sourcing and Component Salcomp SoftTouch Vishay Dakshin Lite-On suppliers Sterlite Amphenol components Speakers Mobile services Design Inventec ODMs ownership R&D, IP Global: Microsoft Indian Intex Karbonn OEMs Samsung Micromax Lava Spice LG India is a house for multiple global and local players across the various stages of mobile phone manufacturing ecosystem. Page 12
Project Information Key components Key components involved in mobile phone manufacturing Display unit/ Touchscreen Printed Circuit Board Passive components* Antennas Battery Connectors Camera Module Keypads Baseband/ semiconductors Plastic and metals Memory Acoustics Charger These 5 (PCB, Connectors, Antenna, Plastics and metals, Keypads) form a part of Electromechanical components *Passive components include High precision resistors, capacitors and inductors Page 13
Project Information Current scenario of mobile phone manufacturing in India Mobile phones Value of mobile phones With the progress of manufactured in India (INR Cr) manufactured in India government’s ‘Make in India’ initiative, the production of 60 54,000 mobile phones grew 17 tremendously from 18,881 60 million in FY15 43 50 to 110 million in FY16. FY15 FY16 FY15 FY16 Smartphone Feature phone Source: Teleanalysis Manufacturing plans of some other mobile phone players Area (sq Initial investment Occupier Location Capacity meter) (INR Cr) Celkon 2,787 Hyderabad 0.6mn/ month Karbonn Hyderabad 450 2 mn/ month Videocon West Bengal 50 0.25 mn/month Potential collaboration opportunities Collaboration between mobile phone OEMs and contract manufacturers: Global and Indian OEMs can either setup their own manufacturing units or can outsource the manufacturing of mobile phones to contract manufacturers to realize cost benefits. For instance, many mobile phone players such as Apple, Gionee, Oppo, Xiaomi, Asus and Huawei are looking to manufacture in India by partnering with contract manufacturer such as Foxconn and Dixon, instead of setting their own units, which require high capital investment. Page 14
Project Financials Estimated project cost Project specifications Cost (INR Cr) % of overall cost Land 18.6 9.0% Site area: 15 acres (60,702 sq. mtr.) Rate: INR3,070 per sq. mtr. as of June 2016 Building 26.2 12.7% Area: 6 acres (24,281 sq. mtr.) Rate: INR10,826.184 per sq. mtr. Equipment and machinery 132.0 63.8% Utilities and other fixed assets 15.8 7.5% Pre-operative and miscellaneous expenses 4.1 2.0% Contingency costs 10.3 5.0% (to cover for an increase in the estimated cost for the proposed project) Total initial investment 207 100% Hence, initial investment of ~ INR 207 Cr is required to setup the unit with initial capacity of 1.8 mn mobile phones/ month (feature and smartphones) which can be expanded in future Project specification Definition/ What it includes? component Land Includes land acquisition cost Building Includes construction cost for the manufacturing plant Equipment and Itincludes: machinery Surface Mount Technology (SMT) lines: Enables mounting of the components onto the surface of PCBs, and soldering the joints. Box-build assembly: Assembly of external components such as antennas, camera lens and batteries to the surface mounted PCBs. Testing equipment: Enables testing/ running quality control on the product at various stages in the manufacturing process. Utilities and other fixed These include utilities relating to the manufacturing such as power assets generation equipment, voltage stabilization devices, water treatment plant, compressed air systems, vacuum and fire control systems. Further, it includes security accessories such as CCTVs, access control systems and anti-intrusion systems, and other amenities such as furniture, communications equipment, and office related equipment. Pre-operative and These include fees paid for technical studies to engineers, legal expenses miscellaneous paid to legal counsels, insurance advisor’s fees, employee expenses on expenses recruitment, training and salaries and consultancy fees. Page 15
Approvals / Incentives Approvals Required • For approvals, the project report should be submitted to respective District Industries Centres (DICs). DIC will forward the proposal to Industries Commissioner who will submit the report to State Level Approver Committee (SLAC) for final approval. Incentives from Government of Gujarat Government of Gujarat introduced Electronic Policy for the state of Gujarat (2016-2021) in order to establish Gujarat as a globally-recognized hub for the ESDM industry with a turnover of USD16 billion by 2021 and an investment of USD6 billion to create employment opportunities for 500,000 people by 2021. In addition to the assistance available under any of the schemes of the Government of India, eligible EMC and ESDM units will be entitled to the following assistance from Government of Gujarat: Incentives to the Electronics Manufacturing Clusters (EMCs) Capital assistance to the greenfield EMCs Eligible area for greenfield EMCs Admissible Maximum limit assistance (INR crores) Area less than 200 acres 25% 25 Area more than 200 acres 25% 100 Stamp duty and registration fee reimbursement • Developers of greenfield EMCs will be entitled to 100% reimbursement of the stamp duty as well as registration fee paid by them to the Government of Gujarat, towards lease/sale/transfer of land for the EMC. Uninterrupted availability of power and power tariff subsidy to EMCs • Government will contribute towards the cost of setting up feeder or sub-station (subject to a ceiling of INR5 crores) in order to provide uninterrupted and good quality power supply to the EMCs. • Power tariff subsidy will be given at INR1 per unit in the billed amount for a period of five years as promotional incentive on reimbursement basis. The subsidy will be applicable only when electricity will be purchased from the state electricity / power distribution licensee. • EMCs will be given 100% reimbursement for electricity duty paid for a period of 5 years from the date of approval of EMC. Page 16
Approvals / Incentives Incentives to the ESDM units Capital subsidy to the eligible ESDM units Gross fixed capital investment (GFCI) Admissible Maximum subsidy limit (INR crores) Investment up to INR10 crore 10% 1 Investment above INR10 crore but up to INR1 crore + 5% incremental 25 INR1000 crore GFCI above INR.10 crores Investment above INR1000 crore INR25 crore + 5% incremental 100 GFCI above INR1000 crores Interest subsidy for a maximum period of five years to the eligible ESDM units Borrowings Admissible Maximum subsidy per annum limit per annum (INR crores) Up to INR10 crore 7% 1 Above INR10 crore but up to INR1000 crore INR1 crore + 2% of borrowings 5 in excess of INR10 crores Above INR1000 crore INR5 crore + 1% of borrowings 10 in excess of INR1000 crores Reimbursement of stamp duty and registration fee • Eligible ESDM units will be entitled for reimbursement of 100% of stamp duty and registration fee paid to the Government of Gujarat for lease/sale/transfer of land for the first transaction. VAT/CST incentives: (subject to change after the introduction of GST) • The eligible ESDM units will be provided reimbursement of net tax paid under Section-13 of Gujarat Value Added Tax Act and 100% of Central Sales Tax (CST) for domestic sales outside Gujarat, limited to a ceiling of 90% of the GFCI made by the unit, for a period of 10 years. Other exemptions • Eligible ESDM units will be given power tariff subsidy at the rate of INR1 per unit in the billed amount and 100% reimbursement for electricity duty, for a period of five years. • Eligible units will be given the benefit of reimbursement of the EPF contribution made by them for their employees for a period of five years subject to overall ceiling of INR1 crore per annum. • Patent Assistance at the rate of 50%, subject to a ceiling of INR0.2m per patent for domestic patents and INR0.5m per patent for international patents, for meeting the expenditure for obtaining patents. Page 17
Approvals / Incentives Incentives from Government of India Modified Special Incentive Package Scheme (MSIPS) • The scheme provides capital subsidy of 20% in SEZ (25% in non-SEZ) for units engaged in electronics manufacturing. It also provides for reimbursements of non-creditable excise for capital equipment for the non-SEZ units. • Reimbursement of central taxes and duties for 10 years in select high-tech units such as fabs, semiconductor logic and memory chips, LCD fabrication. Electronic Manufacturing Clusters (EMC) • The GoI will provide financial assistance of up to 50% of the project cost (subject to a ceiling of INR500 million for every 100 acres of land) for the development of greenfield EMCs, and 75% of the project cost (subject to a ceiling of INR500 million) for brownfield EMCs. Electronics Development Fund (EDF) • In December 2015, the GoI announced setting up a special EDF worth INR100 billion to help generate an R&D ecosystem in electronics in India. The fund aims to boost IP generation and large-scale manufacturing of electronic goods in the country. Preferential Market Access (PMA) • In 2013, the GoI introduced PMA to give preference to locally manufactured electronic products in Government procurement (applicable to all ministries except Defence). The GoI procurement will not be less than 30% of the procurement value, with specified value addition requirements. Additional incentives for semiconductor manufacturing • In the Union Budget 2016-17, BCD and SAD have also been exempted on machinery, electrical equipment, other instruments and their parts (except populated Printed Circuit Boards) for use in semiconductor wafer fabrication/LCD fabrication and Assembly, Test, Marking and Packaging of semiconductor chips (ATMP) units. • According to Semiconductor Policy, the following incentives are provided for the manufacturer of semiconductors, displays including Liquid Crystal Displays (LCDs), Organic Light Emitting Diodes (OLEDs), Plasma Display Panels (PDPs) and any other emerging displays, storage devices, solar cells, photo voltaics, other advanced micro and nanotechnology products, and assembly and test. Type of unit Threshold NPV of Incentive in SEZ Incentive in Non- SEZ investments Fab unit INR2,500 crore 20% 25% + exemption from CVD Eco-system unit INR1,000 crore 20% 25% + exemption from CVD Note: (Incentive in % of capital expenditure); CVD is Countervailing Duty Page 18
Ministry Of Electronics And Information Technology http://meity.gov.in/ India Electronics & Semiconductor Association http://www.iesaonline.org/ Department of Science & Technology, Government of Gujarat http://www.dst.gujarat.gov.in Gujarat Industrial Development Corporation www.gidc.gov.in Office of Industries Commissioner www.ic.gujarat.gov.in Industrial Extension Bureau www.indextb.com This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope. It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision. Department of Science and Technology Block No.7, 5th Floor, New Sachivalaya, Gandhinagar Phone / Fax : 079-23259999 Email: secdst@gujarat.gov.in https://dst.gujarat.gov.in/index.htm
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