WHY ELEPHANT GIN? So many gin brands on the market, which makes it only fair to ask: Domaine Select
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ELEPHANT GIN Elephant Gin produces award-winning handcrafted dry gin and sloe gins made with carefully selected ingredients that capture the spirit of Africa. AFRICAN TASTE, GERMAN QUALITY Inspired by the traditional sundowner experience after a day out in the African bush, Elephant Gin is produced for anyone with a taste for adventure. Handcrafted in Germany and with high quality production standards, the gin is distilled using 14 botanicals, including rare African ingredients, to create a distinctive flavour profile. The taste is complex, yet strikingly smooth. The company also gives back to what inspired the gin in the first place. Elephant Gin contributes 15% of all proceeds to two African elephant foundations to support the preservation of the African wildlife and help ensure that future generations will also be able to explore these magnificent landscapes. 2
AFRICAN BOTANICALS Elephant Gin is made with rare botanicals that haven’t been used in gin-making before. 3
BOTANICALS We use carefully selected botanicals to create a gin that is strong and smooth. African Wormwood Baobab Buchu Lion’s Tail Devil’s Claw • from South Africa • African ‘superfruit’ • from the lower • native to Southern • European colonists from Malawi elevation mountains Africa and early explorers • long used as an ingredient in spirits of western South brought it back home • sharp citrus qualities Africa • treated as a magical for its healing properties such as absinthe and and 3x times the herb there vermouth vitamin C of an • delicious • distinct bittersweet orange blackcurrant-like •adds a distinct flavour flavour herbaceous note • elephants love the baobab fruit 4
PRODUCTION Our production methods are resolutely artisan. • The gin’s botanicals are hand-selected to ensure that only the highest quality ingredients are used. • In a slow distillation process, all botanicals are then macerated for a whole day to extract the optimal level of flavour. • We use a traditional copper distillation, and work in small batches to guarantee the best quality in every bottle. 5
THE PRODUCT is custom-made, making each bottle a unique copy. The cork is naturally grown and sourced Hand sealed string around from Portugal. the neck underlines the artisan feel of the product. The shield and spears are the most precious possessions of the Maasai, Zulu and other tribes, and The logo design as a stamp symbolise the defence is a nod to the many against attacks. letters of early botanists and explorers of Africa, recounting the great The back-label represents stories of their discoveries. a map of South Africa as discovered by 19th century explorers. Each bottle bears the name All labels are hand-written of a past great tusker or an by a calligrapher. elephant, we help to protect. 6
ELEPHANT SLOE GIN Elephant Sloe Gin combines the taste of the premium London Dry Gin with the classic flavour of fresh sloe berries. Macerated in the gin for several months, these wild berries add a richly rounded, lightly sweet and exquisitely fruity bouquet as well as a typical warm red colour to the spirit. Compared to other sloe gins, Elephant Sloe Gin has a relatively low sugar content paired with a higher alcohol volume of 35%. This makes it ideally suited to mixing in cocktails as well as enjoying it neat. *limited to a few hundred bottles per year
ELEPHANT STRENGTH GIN Elephant Strength Gin is a variation on the award-winning Elephant London Dry Gin – and with Due to the higher strength gin’s nautical origin, the bottles of the Elephant Strength Gin have a its 57% ABV, it’s stronger and rope-like string to seal the bottle with a mightier than the original. charming miniature anchor hanging from it. It amplifies the aroma and fragrance of the unique mixture of botanicals, yet retaining the same smooth and balanced character that Inspiration from the gin’s naval origins, London Dry has become celebrated the bottles show navy blue accents and an i nv i t i n g n ew m a p w i t h o c e a n for. The fresh aromas of the African adventures. Buchu, orange and mountain pine are more noticeable add to the higher Elephant Strength bottles carry the names of viscosity that makes this Elephant the so-called Magnificent Seven: the Strength stand out among other strongest and most impressive elephants known Overproof gins. to Kruger National Park, South Africa – with tusks weighing more than 50kg each. Kambaku, João, Dzombo, Mafunyane, Ndlulamithi, Shawu, Shingwedzi have all sadly died, but Elephant Gin wants these legends to live on by telling their tale in commemoration.
ELEPHANT MINIATURE 50ml The cork is naturally Elephant London Dry Miniature grown and sourced from Portugal. is a shrunk down version of the award- winning Elephant London Dry Gin – with the same content, but different design elements. Compared to the 500ml bottles, the 50ml label shows a baby elephant on the label. Each bottle bears the name of one of the 15 elephants that Elephant Gin is currently a foster-parent of.
THE CAUSE Elephant Gin gives back to the land that inspired the gin in the first place. 15% of all Elephant Gin proceeds are donated to support the work of three partner foundations that are helping to save the African elephant from extinction. DID YOU KNOW? One African elephant dies every 15 minutes because of uncontrolled ivory poaching. At this rate, the African elephant will be extinct in 10 years. 10
WORK WITH FOUNDATIONS Elephant Gin has already contributed up to EUR350,000 to select projects. At Big Life Foundation, Elephant Gin is funding 30 of 250 rangers that are currently protecting 2 million acres of wilderness in Kenya by providing training, salary payments and equipments such as rucksacks, tents and mosquito nets. With Space for Elephants, Elephant Gin is focused on getting communities involved by creating employment opportunities to counter wildlife poaching. Among other project, Elephant Gin has built an education center to train the community to learn about wildlife and become entrepreneurs in the environmental, sales and tourism business. Exclusively with the miniatures, Elephant Gin supports The David Sheldrick Wildlife Trust known as the most successful orphan- elephant rescue and rehabilitation program in the world. Its elephant orphanage near Nairobi nurtures baby elephants who have been found in the wild - often either left behind when their mother dies due to poaching or other human intervention. Each baby elephant has a dedicated team member to nurse them back to strength and to rear them to join their own herd of ex-orphans. 11
KEY USPs 1. It is handcrafted. All botanicals are hand-selected, labels hand-written and each batch named after a special African elephant. This also means that every bottle is unique! 2. It uses African botanicals combined with fresh apples, giving it a one-of-a-kind flavour profile. The gin’s selection of botanicals, quality and flavour profile has been awarded with numerous recognitions from around the world. 3. Elephant Gin gives 15% of proceeds to three African elephant foundations that are actively fighting illegal poaching activities in Kenya and South Africa. 12
THE FIRST STEP TO CHANGING THE WORLD IS HAVING THE RIGHT SPIRIT!
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