EFG Trend Watch 2018 Salone del Mobile Milano

EFG Trend Watch 2018
Salone del Mobile Milano

  Entrance GUBI

Salone del Mobile. Milano 2018

The first Salone Internazionale del Mobile di Milano took place in 1961. Now 56
years later, the fair now plays host to almost 2,500 global companies, 700
designers and an average of 270,000 visitors from over 150 countries.

Zona Tortona, also called Tortona Design Week, is an integrated
communications project promoting the events, installations and projects that are
taking place in the Tortona district during the Fuorisalone event.

Brera Design District is Italy’s most important district for the promotion of design,
an international point of reference and a centre of Milan’s creative, commercial and
cultural development. It is the area where all the showrooms of the most important
design brands are placed.

Ventura Lambrate in the last few years became an interesting place to visit during
the design week, because it is reserved to the new generations of young designers.
Ventura Projects are curated exhibition areas that present the latest developments
at the forefront of contemporary design.

Rossano Orlandi is one of the most important collectors of design pieces. She has
her own gallery in Milan and open up her doors for visitors during the design week.
Its a must to be there.

Salone sattelitte presented a lot of Asian designers.

2017 green plants
2018 Flowers flowers flowers. Like a botanic garden

Wrapping up the different brands with colour stories.

Colours

Milan this year was overloaded with colours. The eighties still present and now
turning into a more cartoonish colour type. Like the basic colours for kids. LEGO
and Mickey mouse. We have seen it before (Studio line products from 1980)

Shades of red appeared in many accents alone or in combination of yellow and
pink. Deep red used independently among other accent colours.
Pastels were seen but less than last year.

Yellow appears is often used as a strong accent colour to give the interior a
sophistic light.

Warm grey is still an important tone. A neutral tone that allows only specific
combinations to work.

The tone are set based on the RAL colours, a limited range for lacquering metal
and wood. This merges all the different brand together in a funny way.

COLOURS                          Kartell and Laufen

               Offecct

   Foscarini             Arper

COLOURS

          Montana

                    Jonas Ihreborn

COLOURS

Magis      Capelini

Capelini

                      Moroso

COLOURS

 Magis

COLOURS

HEMMA     Vitra

Velvet

Shapes and materials

Circular and curvy sofas and chairs, lighting and coffee tables
Shaped organic furniture are back in a big way.
Geometric patterns in cabinets, coffee and centre tables.
80s tubular metal chairs, thick and clumsy
Fringe on tables and seating. Its fun!
Ceramics with faces and in odd shapes. Wow
Coloured mirrors and glass
Bold, colourful area rugs
Marble, marble and more marble - in different colours
Bold big lamps
Lighting designers playing a lot now with shadows. Its not only the lamp they
design
Bathrooms and kitchens have gone black
Plants disappeared, fresh flowers are back

Shapes

Softline          Moroso

Muuto      Gubi

Shapes

 Moroso

 JI       BlåStation

Shapes

Shapes

Heavy tubes

Heavy tubes

HEMMA            Jonas Ihreborn

Layer on layer

Pattern

Texture

Natural and tech mix

                       Kartell

Show the content

                   Kartell
Arper

Flexible

All kinds

Moooi        Softline

Designer story

                 Designers
                 Andersen og Voll
                 For Swedish brand
                 HEM

                 Watch the video

Executive details

    Sitland

     Gubi

Wooden work

Rossano Orlandi   Nendo for Fritz Hansen

Wooden work

Export of Scandinavian designers

 GamFratesi for Poltrona Frau

Glass

DIESEL

HAY

Punched metal

MDF Italy                Gubi

DIESEL          Moroso

Moooi

magis

Composite and decor

Shelves

           String      Moroso

Alias
           MDF Italy

Shelves

.

                                        Montana
              Montana

          String        Poltrona Frau

New and established                                Growing even bigger

OBJECT
You have to start somewhere…lets do it in Milan   HAY

                                                    Students at HAY

Designers get even more political!

Orlandi's initiative comes amid growing awareness of the environmental
problems caused by plastic, and is the latest in a string of initiatives by the
design community to promote the use of recycled plastic.

"Designers can help solve the problem," Orlandi said. "We can build beautiful
pieces. I want to have many more designers and make people know about
this."

"Design needs to bring social innovation. It cannot be reduced to an
embellishment," said architect Carlo Ratti, who recreated the four seasons
under a crystal-topped pavilion opposite Milan's Duomo cathedral. Ratti, who
runs an MIT research project exploring new technologies and design in cities,
used heat generated by dropping the temperatures for winter to create
summer. He called that "an exercise in circular economies," exploring the
relationship between nature and the city, and the effect of climate change.

Sustainability works

  “Four seasons” live!

Rossano Orlandi          HAY

Who is setting the trends?

 Who is Making the trends?

 You and me next year in Milan   Rossano Orlandi in person

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