East Birmingham Prospectus for growth - February 2015
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East Birmingham
Prospectus for growth
February 2015
Contents
Foreword 3
Contact
Planning and Regeneration
Economy Directorate
Birmingham City Council
Introduction 4
Click:
E-mail:
rebecca.farr@birmingham.gov.uk
Call: Context 6
Telephone:
(0121) 464 9857
Visit:
Office: Our commitment 11
1 Lancaster Circus
Employment and skills
Birmingham
B4 7DJ Improved connectivity
Delivering growth
Post:
PO Box 28
Birmingham
B1 1TU
Development opportunities 18
Employment
Local Centres
You can ask for a copy of this document in large
print, another format or another language. We aim to
supply what you need within ten working days.
Call (0121) 464 9857 Making it happen 38
If you have hearing difficulties please call us via
Typetalk 18001 0121 464 9857 or e-mail us at the
address above.
Plans contained within this document are based upon Ordnance Survey
material with the permission of Ordnance Survey on behalf of the
Controller of Her Majesty’s Stationery Office.
© Crown Copyright. Unauthorised reproduction infringes Crown Copyright
and may lead to prosecution or civil proceedings.
Birmingham City Council. Licence number 100021326, 2015.
contents / east birmingham prospectus for growth
2 Foreword 3
These are exciting times in Birmingham; the arrival of High Speed
rail and associated growth in the City Centre and at UK Central will
bring physical change and economic growth which will benefit the
whole City.
For East Birmingham - located between these two key drivers - we
now have a unique opportunity to capitalise on this growth, and to
maximise local opportunities, to ensure that local people are able
to reap the benefits.
In particular we must seek to support local people into sustainable
“
jobs by giving them the skills they need to compete in the labour
market. We must deliver development which will provide new jobs,
improve connectivity to enable people to access jobs, and also
provide the conditions for business growth.
THE PROSPECTUS Through this Prospectus we identify the opportunity for more than
350,000sq.m (3.7 million sq.ft) of new employment floorspace and
9,000 new jobs within East Birmingham, and for maximising the
FORMS A STARTING benefits of growth here and elsewhere in the City for the residents
of East Birmingham.
POINT FOR RENEWING The Prospectus forms a starting point for renewing our commitment
to East Birmingham by focusing on three key areas of activity -
OUR COMMITMENT TO
EAST BIRMINGHAM
“ Employment and Skills, Improved Connectivity and Delivering
Growth - which we will develop in partnership with Government.
Sir Albert Bore
Leader,
Birmingham City Council.
Councillor Tahir Ali
Cabinet Member for Development, Transport and the Economy
Birmingham City Council.
east birmingham prospectus for growth / foreword foreword / east birmingham prospectus for growth
4 Introduction 5
East Birmingham includes Erdington, Stockland Green, Nechells, Saltley,
Washwood Heath, Hodge Hill and Shard End - an area with a population
of more than 280,000 people.
This Prospectus identifies the East Birmingham sits between other opportunities in the City, can
issues which are limiting the the City Centre, where the be maximised for local people.
potential for economic growth Birmingham Curzon HS2 station
in East Birmingham, as well as will be the catalyst for significant Maximising the benefits of A453
highlighting the opportunities investment and growth at Eastside, the opportunities within East Wylde
for the area. It then sets out and UK Central, which includes Birmingham, too, is important. Green
2
M6 (T
M4
our commitment to working in the airport, NEC and Resorts In particular these include A38
ll)o
partnership with Government and World development, and the HS2 opportunities for job creation. This
local organisations to maximise interchange station, and which will Prospectus therefore identifies sites Chester Road
To Derby/
these opportunities and improve also be a focus for growth. It is vital where new development can best A452
Nottingham
the prospects for the area. that the benefits of these, and of be realised. Erdington A5127
Pype Hayes
Park
A4040
Our commitment will focus on To
three key areas of activity: Leicester
Gravelley A38
Hill
• Employment and skills. The Fort
M
A47
6
• Improving connectivity. M6
)
M
• Delivering growth. Aston
8(
A3
Despite numerous interventions A47 A4040
over the past decade, East
Birmingham continues to have an Duddeston
employment rate that is too low, City
Adderley
Park
Stechford
Snow Hill
high levels of worklessness and low Centre
Lea Hall
levels of skills whilst other parts of
Heartlands
Birmingham have demonstrated New Street Moor Street
Birmingham City
Hospital
improvement. Addressing this Five
Football Club A4040
Marston
Bordesley
is one of the biggest challenges Ways
Sheldon
Green
Country Park
for the area, and one which is to A45
National
Exhibition
be addressed through the newly Small
Heath Centre
UK
created Employment and Skills Central
Birmingham
International
Partnership for East Birmingham. A41 A4040 A45
The Partnership will launch its Plan
A34 KEYTyseley ✈
Birmingham
Airport
in April 2015. City
To Boundary
Acocks To
Stratford Green London
However, measures to address Motorway To
Warwick
these issues, and to improve Main Road Network
skills and employability, must n Rail Network
NORTH
be matched with available and NOT TO SCALE
accessible jobs. Improvements to KEY
Possible Reintroduction
of Passenger Service
connectivity which will allow better
access to jobs, and growth which City Boundary Proposed HS2 Line
will create new jobs and raise Motorway Metro Line
aspirations will be important. These
Main Road Network Metro Extension
will be delivered in partnership
with the Greater Birmingham and Rail Network Rail Stations
Solihull Local Enterprise Partnership Proposed Station
Possible Reintroduction
(GBSLEP) and Government of Passenger Service
through, for example, the Growth
Proposed HS2 Line
Deal. Birmingham Curzon concourse entrance Plan 1 East Birmingham context
Metro Line
east birmingham prospectus for growth / introduction Metro Extension introduction / east birmingham prospectus for growth
Rail Stations
Proposed Station
6 Context 7
East Birmingham faces particular challenges, but is also uniquely placed
to benefit from the sheer range of opportunities set to come forward both
within the area and more widely.
The significant growth A similar pattern is reflected in by local residents. It also impacts to ensure better responsiveness Proposed local transport High Speed 2
opportunities and transport the skills levels of the area, with on the type of jobs available to of local and national providers to improvements With an Interchange station at UK
projects, alongside the a higher proportion (28%) of East those in employment, hinders deliver against a shared agenda Improvements which will better Central and a new terminal station
interventions emerging from the Birmingham residents possessing progression, and reinforces a which maximises and better aligns enable residents to access the jobs at Curzon Street in Birmingham
Employment and Skills Partnership no qualifications than the city as reliance on benefits including in- the existing resources. and training opportunities include: City Centre, HS2 will change the
for East Birmingham, will bring a whole (21%). Fewer than a third work benefits. physical and economic landscape
both economic and physical of residents are qualified to NVQ • Highways improvements, of the City and wider region.
improvements for the area and level 3 or above, and fewer than a The job mix in the City is forecast particularly at key junctions. Journey times from London to
enable the area to maximise the fifth to Level 4 or above compared to change, with fewer low skilled Connectivity Birmingham City Centre will be
• Two rapid transit routes through
benefits of growth. to a Birmingham average of 40% jobs and more higher skilled jobs, East Birmingham benefits from a reduced to just 49 minutes (38 to
East Birmingham.
and 25% respectively. This is suggesting that lower skilled number of high quality transport the Interchange station), and rail
The following section summarises reflected in the type of jobs held residents may be less able to links to the wider region including passenger capacity increased,
• Provision of new local rail services
the key issues and opportunities for by local people - only 27% are in find work in the future. There is good access to the motorway making the areas around the
and stations in the Fort Parkway
East Birmingham. the highest skilled occupations, therefore a need to up-skill both network at Juction 5 and 6 of the stations especially attractive for
and Castle Vale/Castle Bromwich
compared to 38% for the City, and those in employment and those M6, and Junction 6 of the M42, areas. new investment. Masterplans
17% are in elementary occupations who are unemployed. and a conventional rail line linking for Birmingham Curzon and UK
Employment and skills compared to 13% for Birmingham the City Centre to UK Central and • A package of wider connectivity Central have been developed
as a whole (ONS December 2014). The poor employment and onwards to London. improvements associated with to guide growth in these areas.
East Birmingham unemployment employability rate in the area Construction is set to begin in 2017,
HS2 which will ensure that local
rates continue to lag behind the This low skills base impacts on also diverts public sector funding However, local movement including with the line operational from 2026.
people and businesses are able
city average, currently 9.5% as the ability of local residents to towards work related benefits and public transport is hampered by to access and reap the benefits of
opposed to 6.5%. More than 20% compete in the labour market with other associated support services, high levels of congestion which A wider package of connectivity
the service.
of these claimants are aged 18-24, better qualified people both from puts a brake on Birmingham’s can make it difficult to travel to improvements is proposed to
with over a third being out of work other parts of Birmingham and in- growth prospects and undermines work or do business both within • Improved routes for cyclists. maximise the benefits of HS2. In
for more than a year. Despite being commuters from the surrounding investor confidence. This reinforces and outside the area. There are
home to 23% of the City’s working areas. In fact some 10,000 jobs the importance of effective currently no local stations within
age residents, the area accounts remain vacant on a monthly basis interventions in the area which are the City on the rail line between
for 30% of its JSA claimants (ONS in the City, many at entry level, rooted in maximising the benefits Birmingham and Tamworth, limiting
December 2014). which could, theoretically, be filled for the local community and lead to access to the rail network for a
sustainable employment. significant part of the population.
By ensuring that local residents A lack of high quality pedestrian
have the right skills at the right time and cycle routes in the area
there is tremendous opportunity means that these are not currently
to tap into the latent talent in attractive alternative modes of
the neighbourhoods of East travel, particularly for people
Birmingham and develop a talent travelling outside their immediate
pipeline that will support the neighbourhoods.
physical development and other
business investment in the area. Improving access from
neighbourhoods in East
Tackling the systemic problems Birmingham to significant
that have led to a low employment employment opportunities,
and skills rates within the local including those in the City Centre,
population requires a locally at UK Central, and across the
co-ordinated approach. Recent wider region, as well as those in
changes in the skills funding system the Prospectus area, is therefore a
have meant a move away from priority.
any long term strategic planning
Production at Jaguar Land Rover of skills. The need, therefore, is Sprint in Birmingham City Centre
east birmingham prospectus for growth / context context / east birmingham prospectus for growth
East Birmingham this will focus on Growth East Birmingham Employment in the City Centre Economy The area accommodates some
8 the A45 corridor and the proposed The Birmingham Development spans retail and hospitality, 2,900 businesses ranging from 9
Metro route through the heart of Birmingham’s population is set Plan identifies two significant areas business professional and financial Birmingham has an economic international businesses to
the area, as well as conventional to grow by 150,000 over the next of growth in the area covered by services, and the creative and output approaching £24bn a year, numerous small and medium sized
rail routes and the local transport 17 years, creating a need for this Prospectus. The first, around digital media sectors. Growth here and is at the heart of the regional enterprises. It saw 2,000 business
improvements outlined above. more than 50,000 new homes and Bordesley Park, will see 3000 will enable additional activity in all economy. Economic forecasts start-ups in 2014. This compares
100,000 jobs. The east of the City new jobs created at a major new of these sectors. show that economic output is favourably with other parts of
has the potential to accommodate employment site, as well as new expected to grow by around 2.5% the City outside the City Centre.
Digital connectivity a significant amount of physical homes and community facilities per annum from 2015 - a relatively Birmingham as a whole saw more
The right digital infrastructure and growth, complementing the in the surrounding area. The The Hub @ UK Central healthy rate of growth, although start-ups in 2014 than any city
digital connectivity is recognised growth in the City Centre and at second - the Eastern Triangle The Hub at UK Central will be below the national rate of around outside London. However, the
as a core enabler of economic UK Central, and to do so in a way including Shard End - will include home to the HS2 Interchange 3%. However, the growth rate for business survival rates are low when
growth. It can support new online which also maximises benefits for around 1,000 new homes and station. The area, already home East Birmingham is expected to be compared to the national rate and
business models, information existing communities. However, improvements to local community to Birmingham Airport, the NEC lower compared to the rest of the GBSLEP area.
provision, anytime, anywhere the potential for employment and shopping provision. Growth in and Birmingham Business Park, City.
mobile working, access to services growth in the east will not be these areas will be complemented will have the capacity to provide East Birmingham, and the
and communications, and therefore sufficient to meet demand, and by connectivity and environmental significant growth. The key opportunities therefore City as a whole, is faced with
increase access to employment and as such opportunities outside the improvements, as well as the stem from the potential to use a number of key challenges in
training opportunities, create new Prospectus area - and improving development of individual sites Furthermore, the four landowners the Employment and skills, stimulating enterprise, business
jobs, and improve social inclusion access to these opportunities - are across the east of the City. The of the site (including the Connectivity and Growth actions, growth and improving economic
and mobility. of particular importance. most significant of these sites City Council) have signed a to enable East Birmingham to prosperity. These include the high
are set out in the ‘Development collaboration agreement to bring benefit from the growing Greater unemployment rates and skills
Opportunities’ section of this forward this significant opportunity Birmingham economy. shortages already identified, but
document, and could deliver some for growth. also:
9,000 new jobs. Approximately 25% of the jobs
UK Central will create jobs across in the City are located in East • Particularly low economic activity
The Jaguar Land Rover advanced a range of sectors potentially Birmingham, and nearly 40% of all rates amongst women.
manufacturing facility at Castle including business professional manufacturing jobs. The advanced
Bromwich is benefiting from circa and financial services, advanced manufacturing sector, and • Low business survival rates.
£400m investment to support manufacturing, and research and particularly the automotive sector,
the production of new models, design. There will be a focus on is important in the area. Over 3,000 • Failure of businesses to grow,
including the award winning Jaguar connecting East Birmingham’s people are employed at Jaguar partly due to the lack of access
F-Type. This will drive local growth residents and businesses with these Land Rover in Castle Bromwich. to best practice knowledge,
as supply chain opportunities are opportunities. The site is home to some of the approaches and support in
captured. world’s most advanced aluminium business development.
body construction facilities and
Other areas of growth almost 340 body construction • Lack of investment partly due
City Centre
To the south of the Prospectus area, robots. On site are body shops, to a market failure in finance for
The City Centre continues to
residential growth is envisaged at paint and final assembly lines for business.
be a focus for growth. The Big
Stechford and The Meadway, part all models, as well as a press shop
City Plan proposed five areas of
of the Eastern Triangle, through the which operates 24 hours a day. • Key skills shortages.
transformation which will deliver
700,000sq.m of new office space Birmingham Development Plan.
Many of the supply chain • Concentration in low value
and 160,000sq.m of new retail,
There are significant opportunities opportunities from Jaguar Land sectors and need to develop
creating some 50,000 new jobs,
for new employment uses at sites Rover have been successfully higher value activities and market
alongside 12,800 new homes, and a
within easy reach of the Prospectus captured locally. Further opportunities.
range of civic and cultural uses. This
area. Sites remain at Minworth in opportunities within the automotive
includes the City Centre Enterprise
Sutton Coldfield, and a new 80ha and advanced manufacturing • Under performance in innovation,
Zone.
employment site is expected to supply chain make this area an which can partly be attributed to
The arrival of HS2, with a new be released at Peddimore. The attractive place to locate. a lack of access and engagement
station at Eastside, will be a catalyst Advanced Manufacturing Hub at with knowledge base companies.
for growth of the City Centre to Aston could accommodate 3000 Other significant local employers
the east, complementing existing new jobs. Opportunities at the include GKN in Erdington, and
employment and education Tyseley Environmental Enterprise Heartlands Hospital, Royal Mail and
uses in that part of the City. The District and at Garretts Green will Alcoa in Hodge Hill.
Curzon HS2 Masterplan envisages also accommodate new jobs.
600,000sq.m of employment space The local centres which serve the
accommodating 14,000 jobs and east of the City play a significant
contributing £1.3bn economic role in the local economy - both as
uplift. centres for business activity and as
New development at the Advanced Manufacturing Hub significant employment areas.
east birmingham prospectus for growth / context context / east birmingham prospectus for growth
10 11
Our
commitment
Employment and skills
Improved connectivity
Delivering growth
east birmingham prospectus for growth / the sites the sites / east birmingham prospectus for growth
12 Our commitment 13
Reflecting our commitment to East Birmingham, and to ensure a co-
ordinated approach to maximising the benefits, delivery will be guided
through the newly formed Employment and Skills Partnership for East
Birmingham and ongoing work with the Greater Birmingham and Solihull
Local Enterprise Partnership (GBSLEP).
Delivery should be focused on maximising the benefits presented by the
opportunities for the people of East Birmingham.
This means delivering and supporting new employment growth, and
ensuring that local people are able to access the jobs created - both in
terms of physical access and transport connectivity, and in terms of being
equipped with the appropriate skills and expertise, and the aspiration, to
secure and progress in employment.
Employment and skills and skills rates within the local Emerging initiatives • A commitment to launch a Raising aspiration This will be part of the Digital
population. We are building on Through a re-invigorated campaign to get a minimum We have made a commitment Access Point bringing together
The Employment and Skills existing partnership arrangements partnership with Department for of 10,000 work experience through our Youth Promise to key information for young people
Partnership for East Birmingham as well as creating new ones within Work and Pensions (DWP), we have opportunity pledges from ensure that all young people and their advisors in one place,
will set out its Plan in April 2015, the context of a broader approach already agreed: employers to support the have access to employment, and building upon the Birmingham
and will signal a step change to improve the local responsiveness transition from unemployment to education, training, apprenticeship Baccalaureate pilot in 2013-14.
to ensure that the skills and of the employment and skills •M
ore than £1m of DWP employment. or experience of work within four
employment system better matches system through the GBSLEP and Community Budget Grant months of leaving a job, education
supply and demand, and delivers Core Cities. Funding to be made available The City Council has given or training. The Youth Promise Capturing High Speed 2 jobs
the skills that businesses need and to provide enhanced targeted a commitment to work with will be fully operational during The home for the new National
the support that individuals require, pre-employment training directly partners, in particular the local 2015, and will enable young College for High Speed Rail will be
This is the first part of a longer
both now and in the future. linked to live vacancies and future FE Colleges, to jointly develop, people to access a wide range of headquartered in East Birmingham,
journey that we are confident will
lay the foundations for systemic jobs in key sectors in Birmingham own and deliver a city-wide Skills opportunities. Support will include as well as having a split site in
However, we are already working
change and provide greater impact as well as opportunities identified Investment Plan which will focus specialist mentoring, support Doncaster. This will be the national
to tackle the systemic problems
in the long term. in this Prospectus. on reducing reliance on benefits from the Birmingham Careers centre of excellence to address the
that have led to a low employment
and will be rooted in an employer Service for those young people broader needs of the rail industry
•C
ommitment to co-locate led statement of current and future not in education, employment or and provide the capability to
DWP Job Centre Plus staff skills needs. training, targeted funding, and address current skills shortages,
and Birmingham City Council improvements to transport access. and to service immediate and
staff. This will provide focus on This will provide a better articulated future demands of the sector. The
areas with the highest levels of statement of employment and To raise aspirations at a school College will primarily be delivering
disadvantage, starting with the skills needs captured through the level, we are committed to higher level skills training when
wards in the east of the City broader activities of the Growth improving links between it opens in 2017 but in order to
which experience persistently Hub leading to co-investment in employers and schools. We have fully capitalise on the siting of the
high unemployment rates. It will skills development by businesses, been working with employers college in Birmingham we are
provide enhanced jobs matching service providers and schools. It will through their Corporate Social developing aspiration and raising
and alignment of the existing bring an improved responsiveness Responsibility (CSR) agendas, awareness through engaging with
incentives and programmes of training providers to new and and have established the CSR schools and young people now
improving referrals from the future skills needs by encouraging City partnership to connect local to provide a talent pipeline to the
unemployment register. collaborative and flexible employers with schools. More College and the jobs that HS2 will
approaches to delivery. than half of the schools targeted bring to East Birmingham.
•T
o explore the establishment through the partnership have been
These will be reinforced at a in East Birmingham.
of a pop-up ‘Job Shop’, to
GBSLEP level through future
complement existing Job Centre
Growth Deal asks, where changes We are also working with partners
activity, maximise footfall and
in policy or current process are to implement a web-based skills
become the hub for employers
required, alongside strong local passport which will allow young
with vacancies.
commitments, to deliver the people to record employability
Indicative development at the Birmingham Wheels site optimum outcomes. skills and access careers support.
east birmingham prospectus for growth / our commitment our commitment / east birmingham prospectus for growth
Improved connectivity Funding is in place, through the Birmingham cycle revolution • Technological intervention • Installation of open access • Intelligent energy infrastructure
14 Growth Deal, to extend Metro to More than £24m has been including road user charging, ducting infrastructure to support or smart grids to support 15
High quality transport and Eastside, and additional funding committed across the City to electric vehicles, travel demand an integrated approach to shared district energy and local energy
communications infrastructure is is being sought to enable the deliver improved cycle routes. management methods, access utility services, optical fibre to generation.
vital to the creation of successful development of the route through Two significant projects in East controls, passenger information, the premises, and shared use of
places. The City’s vision for a East Birmingham. Development Birmingham will see enhancement interactive websites etc. wireless connectivity and power • Enhancing and securing the
connected transport network has funding of the order of £1.5m of the route between the City to street devices. digital capability of the locality
been set out in the Birmingham per annum will be required in the Centre and Small Heath, and from through communication hubs and
Connected White Paper. This puts early stages of this work; once this the City Centre via Adderley Park High Speed 2 data exchanges.
•D
evelopment of ubiquitous,
the user first, and aims to develop is in place initial design work will and Alum Rock to Fox and Goose. We are working closely with HS2, superfast and affordable wired There will be a focus on
a network to meet the needs of commence, and will be used as the Government and the GBSLEP to and wireless connectivity. investments which support flexible
people and businesses. Investing basis for public consultation. These routes will benefit from: deliver Phase 1 of the High Speed 2
in a radically improved integrated working. A model for flexible
rail route (London to Birmingham), • Installation of sensors and
transport system will realise • Signage. ‘drop-in’ connected office spaces
The development and delivery of construction of which is due to monitoring stations to support
the City’s potential to support will be developed, and located
Metro can take over eight years begin in 2017 and which will be growth in data transmission for
sustainable economic growth, job •R
oad markings including cycle in accessible locations along key
from the start of outline designs operational in 2026. We continue monitoring, management and
creation and linking communities. lanes. transport routes (for example Metro
to the end of construction and to support Phase 2 (Birmingham to control of existing and new and Sprint routes, and in the area
opening to service, given the • Shared pavements. Manchester and Leeds), and the services, e.g. smart metering,
The City will continue to work with around the HS2 stations).
requirements of the Transport and creation of a link between HS2 and intelligent traffic management,
the GBSLEP and partners including Works Act Order processes. A tried HS1 which would provide a direct
• Improvements to side road smart parking, electric The Smart City spatial
Government to ensure that this and tested delivery model has been link to the continent.
junctions. charging bays, or monitoring demonstrator will also see
vision is realised. put in place for the Metro delivery environmental conditions. the development of digital
programme by Centro. •N
ew and improved signalised The HS2 West Midlands programmes to help improve
crossings. Connectivity Package will maximise quality of life, for example access to
Enhancement to the road •E
stablishing a digital platform to
Funding of £50m has been access to the City Centre and digital learning, digital support and
network •R
educed vehicle speeds including capture and make available data
identified, including £35m from the Interchange stations, and also to guidance for carers, or digital log-
Road improvements are underway traffic calming. to support innovation.
Growth Deal, for the Sprint (bus maximise access from the stations books for social housing residents.
at Chester Road Castle Bromwich, rapid transit) route along the A45 along key transport corridors to
which will support the Jaguar by 2021. developments and centres of
Land Rover site with improved Green Travel Districts growth. The package will include
access onto the M6 at Junction Proposals to provide new railway Two areas in East Birmingham rapid transit/Metro, public
5, as well as providing improved stations at Fort Parkway and have been identified as Green realm/pedestrian connectivity
connectivity for Castle Vale and Castle Vale/Castle Bromwich Travel Districts. These are Castle enhancements and bus and rail
other surrounding residential areas. require the provision of significant Vale/Castle Bromwich (including routes. More than £80m is being
Further improvements to include additional rail network capacity Jaguar Land Rover and surrounding funded through the Growth Deal.
the A4540 Middle Ring Road, at Water Orton and into Central employment areas) and the
Stechford and others - significant Birmingham. The Camp Hill residential areas around Small
priorities include Bromford Chords, which would enable a Heath and Bordesley Green. Digital connectivity
Gyratory, Gravelly Hill/Kingsbury link into Birmingham Moor Street The Birmingham Smart City
Road, and the A4040 Outer Ring Station, will cost in excess of £150m As Green Travel Districts, the Commission has committed
Road/A5127 ‘Six Ways’ junction. and therefore is likely to require areas will benefit from a range to support a Smart City spatial
funding by Central Government. of interventions designed to demonstrator in East Birmingham.
Improvements to junctions on the put people before cars. The The aim is to embed Smart City
Ring Road will assist in managing In the longer term, HS2 will free interventions will be developed principles (release, use and access
congestion allowing better access up capacity on the West Coast to suit the different needs of each to data; integration and use of
to the City Centre and better links Main Line, which should facilitate area but will cover: digital technologies; and strong
with East Birmingham. Work at improved local rail services at citizen/business engagement)
Bordesley Circus and Curzon Circle Adderley Park, Stechford and •B
ehaviour based interventions to support economic growth
will be carried out during 2015 Lea Hall stations and enable the associated with smarter choices. and reduce inequalities. This
as part of a £7.3m programme. restoration of direct local train will capitalise on the skills and
Ashted Circus, which will be services across Birmingham City • Infrastructure approaches innovations that are expanding in
redesigned as a signal controlled Centre to Perry Bar, Walsall and ranging from DDA improvements high investment areas in the City
junction, will be implemented in Wolverhampton. (e.g. dropped kerbs) to major Centre and around UK Central.
2016/17. infrastructure investment
Public transport integration (e.g. new public transport Capital investment in digital
including physical connectivity interchange). infrastructure and technologies,
Public transport between modes, smart ticketing particularly as part of new
We have identified public transport across networks and information •S
patial planning, transport policy, developments, may include:
(especially Metro) as a priority to integration will make movement guidance and other governance
unlock growth more widely. easier and more affordable. tools such as low emissions zones
or reduced car parking provision. Indicative image of Metro through East Birmingham
east birmingham prospectus for growth / our commitment our commitment / east birmingham prospectus for growth
Delivering growth the land at Washwood Heath The programmes include: It is expected that further sites will There are also some significant
16 including the site of the Nechells come forward both within the areas opportunities for housing 17
Every development opportunity gas holders, we will work with HS2 •A
Business Start-up Programme identified and elsewhere, although development in East Birmingham
is different, and our approach to to ensure that it is released back designed to stimulate and it is likely that these will be on a - the area has the potential to
delivery will be tailored to suit the to the market in a timely manner encourage self-employment. It smaller scale; a similar commitment accommodate some 3,500 new
needs of the site, the investor, and and in such a configuration so as to will offer advice and mentoring, will be given to driving forward homes over the next 10 years.
the sector. Our offer includes a maximise use. counselling and business delivery and to maximising the These opportunities are identified
menu of interventions, and we are planning support, as well as benefits and jobs from new in a Housing Prospectus for the City
now working with Government to financial assistance to set up development for local residents. which will be launched later this
develop these further. Infrastructure and access
viable and sustainable new year.
Where individual developments
businesses.
are constrained by a lack of
Simplified planning infrastructure, the City will work
We will ensure that an appropriate •A
Women’s Enterprise Hub,
with stakeholders to develop
planning framework is in place building on the model
solutions which will unlock sites for
to guide the development of all established in Digbeth and
development as well as plugging
of the opportunities identified on Ladypool Road, offering
into established or improved public Areas of growth
here, and for other opportunities mentoring and coaching,
transport routes and improved
emerging in East Birmingham. We business skills development,
freight and servicing connectivity.
will seek to simplify the planning subsidised business space
regime, for example through the including starter units, hot desk
Minworth
use of Local Development Orders, BMHT facilities and exhibition space. Erdington (Midpoint Park)
and to reduce the requirements Birmingham Municipal Housing
on developers, where this is Trust (BMHT) is the Council’s vehicle •A
Business Development
appropriate, and to encourage and brand identity for building new Programme to stimulate growth Castle
the bringing forward of sites at rented and market homes across of existing SME’S and supply Bromwich
higher densities adjacent to major the City. Since 2009, the Council, chain companies by offering
transport corridors such as Metro through BMHT, has become the funding for relocation, new Tyburn
and Sprint. single largest housing developer plant and machinery including Advanced
Manufacturing
within Birmingham, and is now installation, refurbishment, Hub
Our Major Development Protocol developing around 20% of all new improved systems and processes, Washwood
has sped up the determination of homes in the City. BMHT will be new product and market Heath
major planning applications and key to delivering housing growth development, and mentoring and
added certainty to the application in East Birmingham, developing a coaching. Nechells
process. number of the sites identified here Shard End
as well as smaller sites. •A
Skills Growth Programme to
support skills development for
Site assembly and availability existing employees, including Eastside
Where required we will work with Business support and paid Graduate placement Alum Rock
Stechford
developers to assemble sites for development opportunities within SME’s Kitts Green
development. This will include Birmingham City Council has and placements for redundant Bordesley
maximising the use of the City’s developed and is successfully workers. City Park
landholdings, exploring funding delivering £93m portfolio of Centre
business support programmes Meadway
options, and making use of our
CPO powers where appropriate. across the City, GBSLEP and Development opportunities in
West Midlands. This has East Birmingham
We are exploring funding generated £115m in private sector The following section sets out
mechanisms with Government investment and created 6,000 job the development opportunities Small Heath
to support site assembly and opportunities. in East Birmingham for growth
Ci
ty
reclamation. These will build on and investment which will create
bo
It is proposed to target these
un
those already secured through the new employment opportunities.
da
Tyseley
successful models of support more
ry
City Deal and Growth Deals. They includes both large, strategic Environmental
Enterprise
specifically in East Birmingham, sites which will play a significant District
We recognise the importance to offer pragmatic solutions to part in delivering the city’s growth UK Central
of maintaining a supply of high business and provide tangible ambitions and smaller sites which
quality sites and making the most benefit. The programmes will seek may be better suited to small
effective use of the land available to improve economic prosperity, businesses. There are also a
in enabling a diverse and successful improve business confidence, number of opportunities within
economic base. In relation to encourage investment and local centres in the east of the City.
that land affected by the HS2 stimulate business activity, thus
safeguarding but not required for creating new job opportunities and n
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east birmingham prospectus for growth / our commitment our commitment / east birmingham prospectus for growth18 Development opportunities 19
Employment
The opportunities set out below are clustered by area. They total nearly
120ha and include both significant sites and smaller opportunities
within the existing employment areas. They have the potential to
create 330,500sq.m (3.5m sq.ft) of new employment floorspace and
accommodate 8,600 new jobs. They are:
• Bordesley
Park a cleared site at Rupert Street, Employment Sites Plan
The area to the immediate east of along with a handful of smaller
the City Centre includes the 33ha sites, could accommodate in
Wheels site with the potential the region of 24,000sq.m of new
for more than 100,000sq.m of employment floorspace.
development accommodating
some 3,000 jobs. Erdington Industrial Park
• Kitts Green Opus Aspect
The Yardley Brook Industrial
• Washwood Heath Estate is an opportunity for some
The former LDV and Alstrom 10,000sq.m of new development
sites at Washwood Heath offer adjoining well established
some 64ha for development, industrial uses in Kitts Green. Jarvis Way Fort Parkway
which will include the HS2 Depot The area between Garretts
and Network Control Centre. Green Lane and Mackadown Washwood Heath
More than 100,000sq.m of Lane accommodates a range of
development could be achieved industrial uses and includes a
on the residual land, depending number of opportunities to reuse Rupert Street
on configuration. or redevelop sites. In particular
Winsor Street Gasworks
sites at Ace Business Park and
Central Business Park offer Yardley Brook
• Castle Bromwich
immediate opportunities. Industrial Estate
The Castle Bromwich area is
located to the south of Tyburn
Road, and includes the JLR plant. Bordesley Park
• Tyburn
The sites identified - Erdington Ace Business Park
The wider Tyburn industrial area,
Industrial Park and Opus
offers a range of opportunities Central Business Park
Aspect - amount to nearly 5ha.
for reuse and redevelopment
Alongside a number of smaller
of smaller sites, as well as more
sites, they have the potential to
significant development at Jarvis
accommodate some 50,000sq.m
Way, immediately adjoining the
of new employment floorspace.
Gravelly Industrial Estate, and at
Ci
Over time further sites within
ty
Fort Parkway.
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this area may come forward for
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employment uses.
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All of the sites fall within the
• Nechells
City’s Core Employment Land
The industrial area of Nechells as identified in the Birmingham
lies to the north east of the City Development Plan, and as such
Centre and includes Windsor are likely to be suitable for B1b
Street, Aston Cross and the (Research and Development),
Salford Trading Estate. Two B1c (Light Industrial), B2 (General
more significant sites, the former Industrial), and B8 (Storage or n
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• development opportunites employment / east birmingham prospectus for growth
•20 Bordesley Park Washwood Heath 21
Location: Current position: Location: indicate that approximately 15ha Current position:
of residual land would be available
To the immediate south of the West The opportunity is identified in the The former Alstom and LDV sites The site falls within the current
for development following
Coast mainline and east of the City Birmingham Development Plan and to the south of the M6 and A47, HS2 safeguarded area and the HS2
construction, potentially generating
Centre, the Birmingham Wheels will be brought forward through the bounded to the north by the Select Committee in announcing
up to 1,000 jobs. HS2 Ltd have
site and environs presents the main Bordesley Park Area Action Plan. proposed HS2 route. There are its initial findings on the proposed
not yet commenced the detailed
opportunity at Bordesley Park. residential uses to the south and depot at Washwood Heath,
design stage, but as this progresses
The site is currently occupied east. reinforced the City Council’s
both the City Council and one
by a range of uses including assurances by stating that “We
Size of site: of the current major landowners
employment uses and wheeled impress on HS2 the need to
33ha. will be pushing for an improved
leisure activities. Having previously Size of site: adjust the scheme so that there
design which both releases more
accommodated brick pits 64ha (approximately). is minimum land take and for
land for development and at an
Opportunity: and landfill the site is heavily the shortest time with sensible
earlier stage. One of the major
contaminated and requires placing of balancing ponds and a
The site has the capacity to landowners has suggested that
reclamation. Access and services Opportunity: hand-back configuration that after
accommodate 100,000sq.m of new subject to the final design and
are currently limited. construction will attract maximum
industrial and employment space On the presumption that the HS2 configuration of the depot there
business use of the residual site”.
in an attractive, purpose built Bill receives Royal Assent, a part may be the opportunity for up to
Funding has been identified
environment with high quality new of the site will be required for use 33ha of development land which The City Council will therefore
through the City Deal and HCA’s
access. It could create some 3,000 as the Rolling Stock Maintenance could accommodate 130,000sq.m continue to work with landowners
Asset Accelerator for additional
new jobs. The development would Depot and Network Control Centre of new floorspace and 2,300 jobs. and with HS2 to maximise the
feasibility work and to unlock the
be complemented by new housing, for HS2. Although the final extent This will be considered as part of development opportunities and
potential of the site.
community and education facilities, of this has yet to be agreed, the the design process. economic benefits for the site.
as well as improvements to public City Council has agreed assurances
transport and pedestrian routes in with the Secretary of State for
the area. Transport that the land required for
the operation of the railway and
for the depot will be minimised
as far as reasonably practicable,
and that upon completion of the
construction phase, residual land
d will be made available to the
n Roa market with appropriate vehicle
e
Ard access in place as soon as is
reasonably practicable.
M6 Motorway
Brom
Road
The Depot and Network Control
Centre will create an estimated
ford
Bordesley Green
640 jobs, with further jobs created
Lane
during the construction of the
new rail line and supporting
infrastructure.
Residual land will be available
on the site for development
upon completion of the HS2
construction phase. The current Washwood Heath
Road
Bill proposals for the depot
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east birmingham prospectus for growth / development opportunites employment • development opportunites employment / east birmingham prospectus for growth
•22 Erdington Industrial Park Opus Aspect 23
Location: Current position: Location: Outline consent for the
development of the sites was
Within the industrial park to the The site is currently being used on Adjacent to the canal to the north
granted in 2010. For the western
north of the junction of Chester a temporary basis by JLR for car of Kingsbury Road in Tyburn. The
part of the site this comprised
Road with Kingsbury Road. parking but will be made available sites are accessed from Chester
3,700sq.m of B1c, B2 and B8 units
for employment uses in future. Road.
with external servicing and car
Size of site: parking, hard and soft landscaping.
Size of site:
2.81ha. For the eastern part of the site,
1.41ha and 0.43ha. fronting Chester Road, outline
consent was granted for two
Opportunity: options: the first being 6,615sq.m
Opportunity: of B1c, B2 or B8 floorspace; the
Potential for a range of industrial or
warehouse uses, with the potential The two remaining plots on the alternative being a series of
to accommodate 10-15,000sq.m former GKN site offer the potential car dealerships, incorporating
of floorspace subject to satisfying for approximately 10,000sq.m of showrooms and workshop areas.
design and access requirements. industrial floorspace.
Current position:
The sites are cleared and vehicular
access from Chester Road has been
provided.
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•24 Windsor Street Gasworks Rupert Street 25
Location: Current position: Location: Opportunity:
Land to the north east of Windsor The site has been partially cleared At the northern end of Rupert The site has the potential
Street, adjacent to the gas storage. and remediation has been carried Street in Nechells. There are to accommodate a range of
out. Part of the site is currently industrial and storage uses to the employment uses including light
laid out for car parking and open south and west; residential uses and general industrial. Proposals
Size of site: storage/depot uses. The site is adjoin the site to the north. should take account of the
2.87ha. owned by National Grid. adjoining residential occupiers.
Size of site:
Opportunity: 1.92ha. Current position:
The site could accommodate a The site has been cleared for a
range of employment uses; nearby number of years. Part of the site has
uses include general and light previously had planning consent for
industrial. It has good access to use as a self-storage facility.
Aston University, Birmingham
Science Park Aston and the City
Centre.
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•26 Yardley Brook Industrial Estate Ace Business Park 27
Location: Current position: Location: Opportunity:
The industrial estate is in Shard The site is allocated for The site fronts Mackadown Lane in The site could accommodate
End, between Cole Hall Lane and employment uses in the City’s Kitts Green. approximately 2,000sq.m of
Lea Ford Road. Unitary Development Plan. It is floorspace and more than 50 jobs.
currently vacant. An access road is
in place from Lea Hall Road. Size of site:
Size of site: Current position:
0.5ha.
8.5ha. The majority of the site is in the
The site is currently vacant, and has
ownership of the City Council, who
controlled access from Mackadown
will work with adjoining landowners
Lane, and is visible from the road.
Opportunity: and with developers to bring
forward a scheme.
The site has the potential to
accommodate around 34,000sq.m
of new employment floorspace,
subject to design, and more than
900 new jobs.
It is within an established
industrial area, alongside existing
manufacturing uses.
Cole Hall Lane
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•28 Central Business Park Jarvis Way 29
Location: Current position: Location: Opportunity:
To the south west of Mackadown The site is currently vacant and Immediately adjoining Gravelly The site offers the opportunity
Lane in Kitts Green, the site is shares access from Mackadown Industrial Estate between the for the expansion of the
accessed from through the Rotadex Lane with the adjoining occupier. Birmingham and Fazeley Canal and Gravelly Industrial Estate or for
site and adjoins the railway. the M6. Jarvis Way leads directly off an independent development
Tyburn Road. of in the region of 8,000sq.m,
accommodating approximately 220
Size of site: jobs.
Size of site:
0.48ha.
3.5ha.
Current position:
Opportunity: The site is currently vacant. It
The site could accommodate has some constraints in terms of
approximately 2000sq.m of changes in level and the presence
floorspace and more than 50 jobs. of overhead electricity cables.
A vehicular access is already in
place from Jarvis Way.
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•30 Fort Parkway 31
Location: Current position:
At the junction of Fort Parkway The site is identified for
(A47) and Bromford Lane (A4040). employment uses in the City’s
Unitary Development Plan.
Planning consent was granted for
Size of site: aggregates recycling and ancillary
1ha. facilities in 2014.
Opportunity:
The site is currently vacant. The
development potential of the site
is limited due to being within the
consultation zone of 2 hazardous
installations (including being in the
inner zone of the Esso Petroleum
Ltd site where large volumes of
flammable liquids are stored).
Depending on use, however, as
many as 100 jobs could be created
here.
Bromford L
ane
Fort Parkway
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•32 Development opportunities 33
Local centres
Local centres are at the heart of local communities across the east of
the City. They provide shops, services, community facilities, leisure and
business space in accessible locations; importantly they are significant
centres of employment. Some of the larger local centres such as Erdington
have the potential for growth to accommodate additional facilities and
create more local jobs.
Local centres are the preferred • Pelham. Local Centre Sites Plan
location for new retail, office
and leisure development and for • Shard End.
community facilities (for example • Lea Village.
health centres, education facilities
and religious buildings). We • Timberley. Erdington
will support the development
of existing businesses as well • Kingsbury.
as growth, which should be • Castle Vale.
accommodated in ways which
contribute to the diversity, vitality • Slade Road.
and environment of the centre.
• Short Heath.
There are 4 district centres within • Ward End.
the area covered by this document:
• Erdington. These centres have less potential
to accommodate growth, although
• Alum Rock. proposals aimed at catering for
the local catchment population will
• Small Heath. be supported. They will however Alum Rock
• Fox and Goose. remain important in providing local
services and employment.
Within these centres we will
support growth in retail and Across all centres we will support
office floorspace in keeping investment which makes centres
with the size and function of attractive for visitors. This will
the centre. Erdington, Alum include promoting a range of uses,
Rock and Small Heath present improving accessibility, and working
Small Heath
notable opportunities for growth; with partners to ensure centres are
opportunities at Fox and Goose are well-managed.
more limited, although it is set to
benefit from further public realm
Ci
ty
improvements in the area around
bo
un
the shopping centre. More detail is
da
ry
provided below.
There are also a number of smaller
local centres, which provide
important local facilities:
• Bordesley Green.
• Green Lane.
• Glebe Farm. n
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• development opportunites local centres / east birmingham prospectus for growth
•34 Erdington Alum Rock 35
Description: Opportunity: The Central Square shopping Description: Opportunity: • Conversion of properties on
centre has been the subject of the Alum Rock Road frontage
Erdington is a traditional local The Birmingham Development Plan The principal local centre serving Measures to maximise the use of
a number of proposals in recent between Langton Road and
‘High Street’ with a range of identifies the potential for growth Saltley and Washwood Heath, existing space within the centre and
years. Measures to improve this Naseby Road to local retail or
shops, including multiples, smaller in Erdington. it comprises mainly traditional to expand to the east are identified
centre, or more comprehensive other appropriate local centre
independent stores and indoor terraced shops with some more in the emerging Bordesley Park
proposals for redevelopment, will uses.
markets, as well as cafes and The former Colliers site to the recent infill including a number of Area Action Plan. These include:
be supported.
pubs, and a range of services and north of the centre benefits community uses. It serves a mainly
• Maximising the use of existing
community facilities. The High from a planning consent for a Asian population, and its shops and • The former Tilt Hammer Public
There are opportunities for buildings, including use of upper
Street is pedestrianised at the foodstore, 3 smaller retail units services strongly reflect the needs House site has been vacant for
redevelopment and reconfiguration floors and rear servicing.
northern end providing a space and 15 residential units. The of the community. It also attracts many years and is very visible
of retail floorspace and community
for local events. On-street and approved scheme includes access visitors from a wider catchment at the entrance to the centre.
uses within the centre, as The majority of the sites are in
off-street shoppers’ car parking is from Sutton Road to rooftop car area because of its specialisms in Along with the adjoining land,
well as the potential to make private ownership. The City Council
provided, and it is well served by parking and servicing. A number of jewellery, fashion and textiles. this presents an opportunity for
improvements to the public realm will work with land owners to bring
public transport. sites along Orphanage Road may development including retail and
and car parking provision. development proposals forward
present further opportunities for car parking.
within the context of the Area
development, and would improve
New leisure facilities in the centre Action Plan. The expansion of the
the connectivity between the centre • The former Leyland Club has
will be supported, including the centre will be kept under review
and the proposed foodstore. planning permission for a mixed
provision of a new swimming pool with potential for further expansion
retail, community and residential
at Hart Road. to be considered in the future.
development which includes a
significant underground car park.
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