#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
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// ACKNOWLEDGEMENTS #CantonForward is a collaborative effort between the Atlanta Regional Commission, the City of Canton, a consultant team, and the people of Canton. The study was funded by the Livable Centers Initiative and the City of Canton. The consultant team was lead by TSW and also included Southeastern Engineering, Noell Consulting Group, and Morris & Fellows. “ T HE CI T Y OF CA N T ON WIL L NUR T URE A L L RE SIDEN T S , BUSINE S SE S , A ND CULT UR A L INS T I T U T IONS BY L INK ING T HEIR RE S OURCE S T OGE T HER A ND P ROVIDING NE W INNOVAT IVE OP P OR T UNI T IE S T O P URS UE A HIGHER QUA L I T Y OF L IF E WHIL E P RE SERVING OUR HERI TAGE A ND N AT UR A L RE S OURCE S” // Vision f or the Fu t ur e of Can ton f r om the Can ton Compr ehensive Plan, 2008 2 #CANTONFORWARD // ETOWAH TO THE LOOP
// CONTENTS CHAPTER 1: WHAT’S IN CANTON? 4 // Progress to Date 6 // What’s Driving Canton’s Future? 12 // What Does Canton Look Like Today? 26 // What Could Canton Look Like Tomorrow? 28 CHAPTER 2: WHAT WE HEARD 30 // Community Events 32 // Surveys 33 // Community Workshop 36 // Public Open House 38 CHAPTER 3: CANTON FORWARD 40 // #CantonForward Framework Plan 42 // River Mill & Downtown Concept Plan 46 // Proposed Connections 48 // Public Space & The Arts 50 // History & Appropriate Growth Patterns 51 // Economic Growth 52 // Local Businesses 53 // River Mill District 54 // Downtown Area 56 CHAPTER 4: FROM VISION TO REALITY 58 // Overview & Timeline 60 // LCI Consistency 62 // Action Matrix & Priority Projects 64 #CANTONFORWARD 3
CHAPTER 1 // WHAT’S IN CANTON? // Progress to Date // What’s Driving Canton’s Future? // What Does Canton Look Like Today? // What Could Canton Look Like Tomorrow? #CANTONFORWARD 5
Strategic Action Plan // PROGRESS TO DATE RIVER MILL DISTRICT LCI 35 projects in categories: Land Use & Several previous planning studies in the // 2001 Housing; Transportation; Parks and Open City of Canton are the foundation for Space; Local Initiatives Vision // #CantonForward, the 2015 Livable Centers To create an attractive, dynamic, and Initiative (LCI) Plan Update, and key points economically successful community in are summarized on the following pages. Downtown Canton. Goals & Objectives // • Increase accessibility and availability Components of transportation options in and around applicable to Downtown #CantonForward • Provide open space and recreation Study Area opportunities near the Etowah River • Provide attractive and safe commercial and residential areas • Create an active Downtown #CantonForward PRIORITIES Commuter Rail Station Transportation Options Development Opportunities 6 #CANTONFORWARD // ETOWAH TO THE LOOP
LCI Completed Projects Checklist // Land Use & Housing HIS T ORIC DIS T RIC T DE SIGN Changes to Zoning and Land Use GUIDEL INE S // 2 015 Transportation River Mill District Enterprise Zone Hickory Flat Rd. Streetscape (I-575 to Preserve Residential Integrity B o u n d a r i e s // The railroad, Waleska Street, North Street, Marietta Road) CDBG Funding Allocation East Main Street, Dr. John T. Pettit Street, Hickory Flat Rd. Extension Assess Water & Sewer Infrastructure West Marietta Street, Marietta Road. Marietta Rd. Streetscape (Old Marietta Increased Code Enforcement to E. Marietta) Building Materials Standards Railroad St. Streetscape (E. Marietta to Railroad Street Townhomes Waleska) The Mill Development Main St. Streetscape Restaurants Waleska St. Streetscape W. Marietta St. Streetscape Park, River, Stream Improvements E. Marietta S. Streetscape Riverfront Park Riverdale Circle Enhancements Etowah River Streambank Restoration Intersection of Hickory Flat Rd. & Canton Creek Streambank Restoration Marietta Rd. Intersection of W. Marietta St., E. Local Initiatives P u r p o s e // Marietta St., Marietta Rd., etc. Host Developers Day To help protect and enhance the historic Railroad St. & Waleska St. Intersection Development Incentives character and traditional development Waleska St., Main St., & North St. Support Mayor’s Youth Design Team patterns of Downtown Canton, and to Intersection Boys and Girls Club Activities protect history and support positive Pedestrian Corridor Provide Environmental Education community change. Bus System Service Expansion Improve Police Enforcement Commuter Rail & Train Station Support Downtown Events #CANTONFORWARD 7
G ui d i n g P r i n c i pl e s // HORIZON 2030 // 2008 Issues & Opportunities // These were defined for different categories • Retain a sense of place: Preserve the existing building stock for the City of Canton. This section Vision // and ensure that new development describes those applicable to Downtown • Create vision for where and how growth contributes to the area’s history by and the River Mill District. should occur respecting building types, styles, • Revitalize the Downtown core and materials, placement. support new job opportunities in other employment centers • Recognize change: Land Use Find a balance between old and Points Applicable to #CantonForward // new by accommodating change • Character Areas created (Historic with appropriate new construction to Canton, Central City, Neighborhood generate new investment. Living - Sunnyside, Emerald Trail) Redevelop Downtown and • Growth Boundary established to G ui d elin e F e a t u r e s // River Mill District for mixed-use encourage compact development • Design Review Process and high-density development • Focus development on Downtown core • Character Definition (materials, building Housing and add affordable housing. and continue implementing projects types, etc.) from 2001 LCI Study • Site Design Guidelines (for example: Provide opportunities • Balance growth with protecting natural setbacks; development patterns; for all ages, lifestyles, resources and maintaining existing spacing and orientation; building abilities character heights, landscaping) Population • Community Assessment of DCA quality • Architecture Guidelines (for example: community objectives commercial buildings; entrances and • Analysis of existing and changing storefronts; façade treatments) Demographics, Housing, Economic • New Construction / Additions / Etowah River corridor should Development, Land Use, Natural Conversions Guidelines (for example, be reserved for recreation. Resources, Cultural / Historic building placement; height, width, Water supply watersheds Resources, Transportation, Community scale; style elements) Natural should meet minimum Facilities / Infrastructure • Sign Guidelines Resources criteria. Protect wetlands, steep slopes, floodplains, and habitat. 8 #CANTONFORWARD // ETOWAH TO THE LOOP
Economic DOWN T OWN PA RK ING A N A LYSIS URBA N REDE VELOPMEN T P L A N Development // 2 014 // 2 014 This plan took a comprehensive look V i s i o n // Add more jobs so that people do not at the Downtown parking system and • Maintain the character of the leave Canton, and build on environmental, made operational and management community human, technology resources. Emphasize recommendations for existing and future • Provide affordable housing and corporate, professional, technical job parking developments. The study included balanced land use mix creation with redevelopment of Downtown. an analysis of existing parking operations • Create economic development and potential future parking needs. A opportunities Community steering committee and public involvement • Protect environmental and historical Facilities was used to gain input from the community. resources Expand waste water treatment capacity There is and will continue to be a surplus of • Expand and enhance community and infrastructure, add new reservoir on parking spaces Downtown. facilities and services Hickory Log Road, increase police staff, • Improve the City’s transportation IMP L EMEN TAT ION P ROJEC T S network for automobiles and 3 police substations and fire station, no immediate expansion of parks. R E C O MME ND AT I O N C O MP L E T E ? pedestrians Create a Parking Manager No • Ensure that future development Historic Position within the City patterns and infrastructure are fiscally Resources Manage parking duration / In progress sustainable allocation through signage and parking management Properties, including the Canton K e y P o in t s // Hire Parking Enforcement Officers Yes • Strong economic outlook because Commercial Historic District, are on the National Register of Historic Places. Some Create Parking Fine Structure Yes of development potential as an properties are on the Cherokee County Make pedestrian improvements In progress employment center, availability (ADA, landscaping, aesthetic) Historical Society Database. of workforce housing, and local Add bike racks and marketing to No revitalization projects promote bicycle ridership Transportation • Policies complement the development Improve signage location, In progress strategies of Character Areas outlined spacing, marketing in the Comprehensive Plan Marketing strategies to attract In discussion Incorporate pedestrian & bike facilities and direct people Downtown with new roads, commuter rail station in Add more public parking and less In discussion Downtown, and balance land use with private parking transportation. #CANTONFORWARD 9
G o al s S u m m a r y // E T OWA H RIVER GREENWAY • Support a growing economy offering M AS T ER P L A N // 1999 high-wage jobs and ensuring a high- This plan recommends a greenway and level of workforce adequacy recreation along the Etowah River from • Provide infrastructure, community I-575 to Boling Park. Recommendations facilities, and public services include regional and city-wide connections, • Ensure access to adequate and stream buffers, and trails along the affordable housing options river and through Downtown and other • Coordinate planning efforts with other parts of the city. The plan also includes local service providers, authorities, recommendations for memorializing and neighborhoods, state / regional honoring the Cherokee history and sites planning agencies with educational plaques and trailheads. • Ensure growth occurs in a well- Other features include mixed-use integrated manner to protect development fronting the river, pedestrian resources, promote efficient use of bridges, a park with a large amphitheater, infrastructure and transportation retaining existing retention ponds, a facilities, support quality economic nature center, a canoe and kayak launch, development observation towers, and ball fields for • Provide for the continued protection of Cherokee High School. natural and cultural resources • Coordinate land use and transportation The Etowah River Park, part of the planning to support sustainable Conceptual Plan for the I-575 to Mill #2 economic development area, and accessible from Brown Industrial Parkway, opened in summer 2015. Heritage Im pl e m e n t a t i o n S t r a t e g i e s // Park, which was part of the Concept Plan • Opportunity Zone designation for the Mill #2 to Waleska Street area, is • Main Street Corridor project also open. • Repair broken sidewalks • Provide public water and sewer services 10 #CANTONFORWARD // ETOWAH TO THE LOOP
“ T HE UNIQUE P H YSICA L CH A R AC T ERIS T IC S OF T HE E T OWA H RIVER WAT ERSHED M A K E I T ONE OF T HE MOS T BIODIVERSE RIVER SYS T E MS IN T HE U.S . I T S P ROX IMI T Y T O ONE OF T HE COUN T RY ’ S MOS T R A P IDLY GROWING URBA N A RE AS M A K E S I T ONE OF T HE MOS T T HRE AT ENED” // Can ton Compr ehensive Plan, 2008 #CANTONFORWARD 11
#CANTONFORWARD: ETOWAH TO THE LOOP STUDY AREA The 2001 LCI study area (shown in the dashed light green line on the map on the adjacent page) focused primarily on the River Mill District. As noted in the previous planning studies section, many of these projects have been implemented since the adoption of the plan due to the emphasis placed on these projects in the 2008 Comprehensive Plan (Horizon 2030) and Zoning Ordinance. #CantonForward: Etowah to the Loop, the 2015 LCI Update, expands on the 2001 LCI. The new boundary is shown in the thick black line on the map and includes all of the 2001 LCI study area and the Historic Downtown District. “ T HE CI T Y NEEDS T O F OCUS ON Above Left: The Canton Cotton Mill T HE RE VI TA L IZ AT ION OF T HE DOWN T OWN CORE A ND S UP P OR T ING Above Right: Historic Downtown District T HE DE VELOPMEN T OF NE W JOB OP P OR T UNI T IE S IN. . .O T HER E MP LOYMEN T CEN T ERS” // C an ton Compr ehensive Plan, 2008 12 #CANTONFORWARD // ETOWAH TO THE LOOP
0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 13
The City of Canton has 1,093 THE RIVER & STEEP acres of land located in the SLOPES floodplain, making up 9% of the city’s total land area. However, the study area has 194 of the acres (18% of the total acres for the city), and this makes up more than 43% of the land area of the study area, limiting the amount and types of T HE RIVER development that can occur. The #CantonForward Study Area is bounded to the west and north by the Etowah River, which also has significant floodplains that comprise many acres in the study area and a required 100 foot buffer on both sides of the banks that prevents certain types of development. The Etowah The Etowah River requires a 100 foot stream buffer from development on each side of the River qualifies as a protected river, and banks. The study area has 194 acres of land located in flood plain, removing a significant could be used as an asset for the City with amount of land from intense development. Finally, slopes of 25% change in elevation or recreation and appropriate development. greater require protection from development, and a significant amount of undeveloped land in the study area falls under this category. The dark green on the map to the right shows which land is within the 100-year Etowah River floodplain. S T EEP SLOP E S Canton was developed on top of a hill, and much of the study area and city still have hills with slopes preventing connectivity and development. Hills with a slope of 25% or greater are protected from development (shown in the map to the right in light green). 14 #CANTONFORWARD // ETOWAH TO THE LOOP
THE RIVER & STEEP SLOPES MAP 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 15
HISTORY IN PLACE CA N T ON HIS T ORY BRIEF Canton became an industrial town because of the railroad and the opening of the Cotton Mill in 1899. Canton Cotton Mill #2 opened in 1924, and the city became a manufacturer of denim. The mills were the primary employers and they built homes for employees, schools, and community facilities before closing in 1981. BUIL DINGS & P ROP ER T IE S Downtown Canton and the River Mill District have retained many of the historic buildings that are important to the city’s character. Many buildings within the “OVER T HE Y E A RS , CA N T ON Canton city limits are listed on the National Canton Mill #1 and the adjacent Register of Historic Places, and others are E VOLVED F ROM UNSE T T L ED railroad tracks listed on the Cherokee County Historical T ERRI T ORY T O A P ROSP EROUS Society (CCHS) database (Horizon 2030, MIL L T OWN K NOWN T HE WORL D 2008). Additional buildings and sites, particularly within the Historic District OVER F OR I T S ‘CA N T ON DENIM’” boundary, are noted as significant by the // Cher okee Coun t y Historical CCHS, including Riverview Cemetery, S ociet y Historic Down town Walk ing Brown Park, the Mill houses, and many commercial buildings along the Loop. Tour Br ochur e, 2008 16 #CANTONFORWARD // ETOWAH TO THE LOOP
HISTORY IN PLACE MAP 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 17
CONNECTIVITY in the future, it will be necessary to add PA RCEL S & DE VELOPMEN T complete street and sidewalk networks to Connectivity is reduced due to the connect the new development internally presence of parcels that are vacant or and to Downtown. Large travel lanes and underdeveloped, which create “holes” in few to no sidewalks currently encourage the urban fabric or function as barriers to higher travel speeds for drivers and reduce accessibility to other areas. Examples of pedestrian safety. this are the empty parcels and surface T R A NSP OR TAT ION NE T WORKS parking lots along the streets in the The street network dissolves outside of Downtown core, and the large fields the Downtown core. In the blocks adjacent adjacent to the Etowah River that prevent to the one-way pair of E. Main Street access to the river. Adding development, and North Street, the street network CONNEC T IVI T Y BA RRIERS which could include additional streets is well-connected, and the pedestrian The railroad, wide rights-of-way, and and sidewalks to key areas needing environment is inviting with wide, steep slopes on much of the undeveloped connectivity, would enhance the walkability connected sidewalks. The one-way pair land create barriers to connectivity. The and connectivity visually and physically. presents connectivity barriers for vehicles railroad has few crossings for both drivers and forces drivers around Downtown, and pedestrians, which blocks access rather than connecting easily through the to the Etowah River and developments existing street grid. Some streets cannot west of the railroad tracks. West Marietta support the addition of sidewalks because Street and Hickory Flat Road south of the of the right-of-way width or proximity of Downtown area have large rights-of-way the buildings to the street edge, but some and turning radii that increase driving streets lack sidewalks on both sides of speeds, effectively eliminating pedestrian the street or have interruptions in the safety. network, and could support the addition of sidewalks. Steep slopes over 25% in grade cover large tracts of land within the study area. South of the Downtown area, minimal They are protected hillsides and cannot connectivity exists, particularly surrounding be developed, which reduces the number the undeveloped woodland parcels. If of parcels available for new streets, development is appropriate in this area sidewalks, and development. 18 #CANTONFORWARD // ETOWAH TO THE LOOP
CONNECTIVITY MAP 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 19
WHAT COULD CHANGE? Surface parking lots and vacant Canton has many opportunities to structures potentially change the use of parcels and present buildings. The map to the right shows immediate the susceptibility to change by parcel opportunities for redevelopment. for the #CantonForward study area. The susceptibility to change is divided into three categories, which are: P a r c el s N o t S u s c e p t ibl e t o C h a n g e // P a r c el s Hig hl y S u s c e p t ibl e t o C h a n g e // Parcels not susceptible to change either Parcels marked as highly susceptible have historic structures on them, newly- to change have surface parking, vacant constructed buildings, single-family structures, or uses that could relocate housing, or the land use is a public facility, given a larger development goal. such as a park or the courthouse. Top: This image shows the former Although noted as “not susceptible Cherokee County Courthouse P a r c el s S o m e w h a t S u s c e p t ibl e t o to change,” historic structures that and the Town Square. These C h a n g e // are underutilized could be potential are examples of parcels that Parcels that are somewhat susceptible to opportunities for adaptive re-use while are not susceptible to change (Akhenaton06, Wikimedia). change generally have structures that are maintaining the character of the area. not historically significant, land uses that Middle: This image shows the can relocate, or older multi-family housing. Canton Village Shopping Center, which is an example of a parcel highly susceptible to change because of the prevalence of surface parking and vacant structures. 20 #CANTONFORWARD // ETOWAH TO THE LOOP
SUSCEPTIBILITY TO CHANGE MAP 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 21
THE ARTS CA N T ON T HE AT RE SERVICE L E AGUE OF CHEROK EE T h e a t r e Hi s t o r y // COUN T Y The theatre opened in 1911 and showed R i v e r F e s t // silent movies and magic lantern slide The service league of Cherokee County shows, then, later, moving pictures. hosts RiverFest at Boling Park each year. The theatre was sold in the 1930’s and The event is a well-attended arts and underwent extensive remodeling before crafts festival with hundreds of vendors, re-opening as the Canton Theatre in 1940. entertainers (music, dancing, etc.), and CHEROK EE A R T S CEN T ER The theatre’s popularity declined by the concessions. This is a juried show and The Cherokee Arts Center is located in 1970’s, and for many years, the building sat a fundraising effort for the children of Downtown Canton, occupying a historic, idle. The theatre was restored in 1994 and is Cherokee County (Service League of former church building on North Street. The currently owned by the City of Canton. Cherokee County, 2015). organization aims to provide high-quality arts and cultural events and programs. E v e n t s & P r o g r a m s // O t h e r A r t s E v e n t s & P r o g r a m s // The classes include visual arts, dancing, The Theatre showcases numerous live • Annual Ball and Celebrity Dance and children’s classes. The facility includes performances produced by the Cherokee Challenge Competition a gallery, 220-seat theater, and a small Theatre Company and Reinhardt University. meeting room (Cherokee Arts Center, 2015). It currently seats 170. E v e n t s & P r o g r a m s // • Annual Canton Festival of the Arts, which is a juried show for fine arts and Canton Theatre (City of Canton) Cherokee Arts Center crafts held in the Spring • Weekly classes • Comedy shows, music performances, plays 22 #CANTONFORWARD // ETOWAH TO THE LOOP
UNIQUE BUSINESS MIX High-quality restaurants serve as regional to people of the millennial generation. In attractions for people from Atlanta and addition, offices and retail in the Downtown Canton is north of Canton. Northside Hospital, core serve daily needs and provide home a unique currently under construction, will bring professional services. business mix, a significant number of jobs, including including retail, nursing jobs, to Canton and the surrounding CA N T ON MIL L #1 manufacturing, and area. The Jones Building may be purchased Creative and boutique industrial businesses potential for the for a film industry-related employer, which in Canton Mill #1 serve unique markets. film industry. could bring high-quality, well-paying jobs The businesses located in this property include a furniture maker, concrete product manufacturer, and a church. Proposed Northside Hospital NOR T HSIDE HOSP I TA L CHEROK EE // REP L ACEMEN T FACIL I T Y The Northside Hospital Cherokee Replacement Facility is currently under construction and is set to open in 2017. The new facility is located off I-575 on the new Northside Cherokee Boulevard. The 50-acre complex will include the hospital, medical office building, and 900 parking spaces, but will eventually expand to 300 image courtesy Northside Hospital acres with more facilities. This new facility Canton Mill #1 Downtown Businesses will generate 300 more jobs and add 21 beds to the hospital bed count. #CANTONFORWARD 23
POPULATION Canton’s 2013 median household income ($50,900) is very close to the Atlanta Region’s median household income ($55,295). R ACE / E T HNICI T Y Canton has a much larger Hispanic population than the region, but the white population is the predominant race / ethnicity. The age cohort data represent the age of householders in the City of Canton. More than 50% of the householders are in the Millennial and Baby Boomer generations. AGE The Baby Boomer and Millennial In both the Atlanta Region generations make up the largest age and the City of Canton, most cohort groups for households in Canton. households are married couples / families, at around 50% for both See infographics to the right and more areas. The next most common information on pages 25 to 29 to see how household type is individuals the demographics affect the housing and living alone (singles). retail demand for the study area and the whole city. 24 #CANTONFORWARD // ETOWAH TO THE LOOP
HOUSING of housing offered in the study area while retaining historic character. As stated previously, over 50% of the City of Canton’s households are part of the Baby Boomer and Millennial generations. Generally, these populations seek The #CantonForward study area lacks a mixed-use, walkable environments. The diversity of housing options, and generally, addition of multi-family housing options, Just over half of the households in Canton has a low number of housing units. particularly in the Downtown core, are owner-occupied, leaving a fairly Downtown does not have any housing substantial rental unit percentage. would accommodate the growing senior units; the addition of housing could population and the millennial generation. support existing and future commercial The senior population is currently served development. The primary type of housing outside the study area by multiple senior in the study area is single-family detached living communities and facilities. housing. However, many of the historic mill houses north and south of Downtown are More household information and market used for rental units and are in deteriorating possibilities are on pages 28 to 29. conditions. Rehabilitation and preservation of the houses would increase the quality Mill Houses Recent Single-Family Development #CANTONFORWARD 25
WHAT DOES CANTON LOOK LIKE TODAY? Canton is home to a diverse population with retail nodes outside the study area that provide adequate access to daily needs and services. However, few people who live in Canton, also work in Canton. The adjacent infographics show how Canton Canton has a larger percentage of white population than the Region, and the Census tract compares to the Atlanta 28-County Region containing the study area is comprised of 73% white residents. Canton has a much lower Black population percentage than the Region, but a significantly higher percentage of (Region) and state in terms of educational Hispanic residents. attainment, household characteristics, race and ethnicity distribution, and other There are 8,090 households demographic indicators. Generally, Canton within the City of Canton, and has the following characteristics: approximately 300 (4%) of them are • Most of the City’s population falls into located within the #CantonForward study area. the “Baby Boomer” and the “Millennial” generations (over 50% of households) • Much higher Hispanic and White populations than the Region average • Slightly more families with children than the Region The City of Canton’s population is • Adequate retail service within a 3-mile made up of 38% of households with radius of the #CantonForward study children under 18, comparable to area for chain and big box stores the Atlanta Region’s percentage of • Lower educational attainment levels 34%. for people over the age of 25 than the Region, but quality primary and secondary schools 26 #CANTONFORWARD // ETOWAH TO THE LOOP
Residents within 5 miles of the #CantonForward study boundary commute throughout the Atlanta Region. Approximately 34% of these people commute to North Fulton, Marietta, Woodstock, and Kennesaw. More than 20% of the residents commute even farther to Atlanta business districts. The study area has adequate Overall, the schools access to retail establishments, in Canton serve their particularly within a 3-mile radius. populations well. The Big box retailers are located Study area has 24% of close to the study area limits, and residents over 25 with grocery stores expand farther, a bachelor degree, closer to the 3-mile boundary. lower than the Atlanta Some mom and pop / local 28-county Region at stores provide access and some 35% and the State at of the retail buildings on the south 28%. side sit primarily vacant. Downtown Canton received a “Walk Score” of 51, which is higher than the rest of the City and many suburban areas. This is due to the access to different types of retail and uses. #CANTONFORWARD 27
WHAT COULD CANTON NO T E: • Demand could grow as Downtown LOOK LIKE TOMORROW? Canton becomes more of a regional draw, and “steals” demand from other RE TAIL & RE SIDEN T I A L places because of the addition of unique retail uses. The infographics on these pages show • These numbers show what the market how Canton and the #CantonForward supports and does not consider the study area can grow in the future. Canton possibility of pioneering individuals is well-served by retail and grocery and go-getters. stores; however, most of the stores are • The housing demand numbers do not outside of Downtown. Downtown primarily indicate that someone will build that includes local businesses and restaurants, The colors of the “40,000 SQ FT” show the number in a given year, but it is the percentage breakdown for the types of a strength for creating a distinct identity. businesses in demand in the study area. average over time. Both the City and study area have market demand for additional housing units and retail opportunities. Despite current retail Full-Service Restaurant square footage at 2.2 million, more demand RE TAIL T Y P E DE M A ND exists; this demonstrates that Downtown Canton could serve as a regional draw with Canton has a market demand for an local, unique businesses. The potential additional 40,000 sq. ft. of retail space. This development for the study area includes: retail demand is made up of industries that • For-sale attached townhomes, can easily become local businesses. These • For-sale detached homes, are: • Rental apartments with parking lots, • Special Food Service (food trucks, food • Independent / assisted living, carts, establishments providing food • For-sale attached condos with parking Food Truck services at the customer’s location), lots, • Drinking establishments, • Single-story commercial buildings, • Full-service restaurants, • Multi-story or mixed-use commercial • A florist, with parking lots • Clothing / shoe stores. 28 #CANTONFORWARD // ETOWAH TO THE LOOP
POTENTIAL DEMAND FOR RETAIL & HOUSING For-Sale Attached Townhomes For-Sale Detached Homes Apartments w/ Parking Lots Mixed-Use #CANTONFORWARD 29
30 #CANTONFORWARD // ETOWAH TO THE LOOP
CHAPTER 2 // WHAT WE HEARD // RiverFest, Share Your Care, Concert // What do the People of Canton Want? // What Are the Priorities? #CANTONFORWARD 31
OUTREACH // EVENTS The most frequently chosen improvements for Canton’s Future during the Ball / Basket SH A RE YOUR CA RE activity were festivals / events The TSW team visited the City of Canton at and places to walk or bike. Fincher-Adkins Park on September 9, 2015, for the “Share Your Care” event. The team provided background information on the #CantonForward project and encouraged citizens to participate in the forthcoming Below: The Booth at the Rockin’ outreach and input opportunities. the River concert event. RIVERF E S T The TSW team set up a booth during RiverFest on September 27th, 2015, to gain the first round of input for the project. The booth included paper surveys, and an interactive activity to determine what people want to see in Canton in the future. Visitors could toss a ball into a basket with labels for different options and provide other feedback if their ideas were not represented. ROCK IN’ T HE RIVER The TSW team set up a booth during the concert and festival to gain similar input as received during RiverFest. The booth included paper surveys and the same interactive activities. Between both events, 354 balls were tossed into the baskets (visitors could toss more than one). 32 #CANTONFORWARD // ETOWAH TO THE LOOP
OUTREACH // SURVEYS #CantonForward outreach efforts included an online survey, which received 239 responses. The survey questions were written to gain an understanding of how CANTON TODAY people use Downtown Canton and the River Mill District now, and what would enhance their experience or bring them back to the area. Most questions were in multiple choice format, but allowed open-ended responses if a respondent had other ideas. Most survey respondents live in the City of Canton city limits (71% of those who provided an answer) and 37% of respondents visit the study area more than 5 times per month. CANTON TOMORROW The first two questions of the online survey asked “What’s one word to describe Canton today?” and “What’s one word to describe Canton tomorrow?” The above graphics illustrate the words that people wrote more than once. The size of the words represents how frequent that word was written relative to the others. Although many of the initial words have a negative connotation, the most commonly noted words were “Historic” and “Potential,” showing an optimistic outlook for Canton’s Future. The second question uncovered respondents’ increased optimism for Downtown and the River Mill District. #CANTONFORWARD 33
O T HER P OIN T S T O NO T E The top 3 choices for reasons that people visit The last survey question asked for final Downtown and the River Mill thoughts to be included in the planning District were the restaurants, process. The most frequently noted “other festivals and events, and thoughts” were: shopping. • Add Restaurants • Add Shopping / Retail • Make the study area similar to The top choices for reasons Woodstock, Georgia people would come back • Keep Canton Family-Friendly to Downtown and the River • Allow River Access Mill District would be to add • Add Walking & Biking Trails more restaurants, host more • Maintain the “Old Town Feeling” with festivals and events, create more nightlife, and add Modern Considerations walking and biking options. • Add In-town Housing The key points to note are that: • Residents realize the potential for the study area • Restaurants, shopping, bars / breweries are and will continue to be a major draw to the area • Events are popular, and people would attend more • Walking and biking trails are desired throughout town • Residents recognize the importance of Respondents said that to revitalize the River Mill District, the City should focus on attracting restaurants (both fine and the Etowah River and want to access it casual dining), bars and breweries, hosting more festivals • In-town housing is desired and events, and maintaining the existing infrastructure. Other • Parking, sidewalk maintenance, and options that scored close percentages include attracting the more sidewalks are important arts, adding parks, and offering housing options at various income levels. 34 #CANTONFORWARD // ETOWAH TO THE LOOP
T R A NSP OR TAT ION IS S UE S IMP ROVE MEN T S Many people said that parking was the biggest Many respondents said that to improve walking and biking in the study transportation issue in the study area, while others noted area, trails throughout town and along the Etowah River would be the walkability and bike-ability as issues. Respondents could best enhancement. Others noted a need for more and wider sidewalks write more than one. or that additional parking is necessary. Respondents could write more than one issue. HOUSING The survey asked if respondents would choose to live in the Downtown and River Mill District; 38% said they would if the option was available. Respondents stated preferences for single-family homes, townhomes, and condominiums as the preferred unit types to live in (they could choose more than one type). If they owned the unit, most would be willing to spend between $100,000 and $250,00 in the study area. If renting, most would be willing to spend $500 to $800 per month for a one-bedroom unit (they could choose one option only). #CANTONFORWARD 35
OUTREACH // MEETINGS COMMUNI T Y WORKSHOP Nearly 120 people attended the #CantonForward Community Workshop at Canton City Hall on January 14, 2016. The workshop began with a presentation about key factors influencing the future of Canton, as well as the results of initial public outreach. Participants then broke into focus tables to brainstorm ideas for the future of Downtown Canton, the River Mill District, and topics related to the larger area, such as walking and bicycling, housing, and redevelopment. Sample photos from other communities provided inspiration. Ideas from 4th and 5th grade students at Hasty Elementary were also on display, showing their ideas for the future of Canton. Feedback from the Community Workshop Top: an initial presentation covered existing was used to create the draft plans for the factors contributing to the future of Canton. future of Downtown Canton and the River Top, right: Focus tables used maps and Mill District. images to brainstorm ideas for the future. Bottom, left: Participants wrote their key ideas to share with the group. Bottom, right: Local 4th and 5th grade students also contributed their ideas. 36 #CANTONFORWARD // ETOWAH TO THE LOOP
#CANTONFORWARD 37
OUTREACH // MEETINGS OP EN HOUSE On March 22, 2016, more than 90 people stopped in for an informal Draft Plan Open House at Cup Up coffee shop on Main Street in Downtown Canton. The draft #CantonForward section of this document was on display on a series of boards around the room, and citizens were given sticky notes to leave comments on each board. Many positive comments were received, as well as other suggestions that were incorporated into the plan. The planning team was present to answer questions and record comments from the public. There was also a comment box and a screen that allowed participants to create a word cloud using text messages about how they would describe the future of Canton. 38 #CANTONFORWARD // ETOWAH TO THE LOOP
Participants at the open house used sticky notes to comment on draft plans. Planning team members were present to answer questions and record ideas. #CANTONFORWARD 39
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CHAPTER 3 // CANTON FORWARD // Framework Plan // Concept Plan & Recommendations // River Mill District Plan // Downtown District Plan #CANTONFORWARD 41
#CANTONFORWARD FRAMEWORK PLAN The framework plan is intended to be a general guide for the character of redevelopment. Photos show possible alternatives for what may be appropriate in each category. MIXED USE/BOUTIQUE MANUFACTURING MIXED USE/BOUTIQUE MANUFACTURING MI X ED USE /B OU T IQUE image courtesy visit Columbus GA image courtesy Jeffrey Pott M A NUFAC T URING • A mix of small scale artisanal manufacturing, art studios, maker spaces, offices, urban residences, restaurants, bars or a microbrewery, and shops. DOWN T OWN MI X ED USE • A walkable mix of restaurants, shops, offices, civic buildings, and urban residences, in historic commercial buildings, historic homes, or new DOWNTOWN MIXED USE DOWNTOWN MIXED USE buildings. image courtesy Shelby County tourism INDUSTRIAL COMMERCIAL INDUS T RI A L • Conventional light industrial businesses as allowed by existing city codes. COMMERCI A L • Shops and restaurants in an attractive but suburban form. 42 #CANTONFORWARD // ETOWAH TO THE LOOP image courtesy Coast Guard News
FRAMEWORK PLAN RIVER CONN ECTION 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 43
#CANTONFORWARD FRAMEWORK PLAN MULT IFA MILY RE SIDEN T I A L • Apartments, condominiums, senior housing, fourplexes, and other similar residences compatible with a small town feel. MULTIFAMILY RESIDENTIAL MULTIFAMILY RESIDENTIAL SINGL E-FA MILY RE SIDEN T I A L • Historic homes as well as new detached houses, townhouses, and cottages. OP EN SPACE /AGRICULT URE • Parks, cemeteries, and farmland. SINGLE-FAMILY RESIDENTIAL SINGLE-FAMILY RESIDENTIAL OPEN SPACE/AGRICULTURE OPEN SPACE/AGRICULTURE 44 #CANTONFORWARD // ETOWAH TO THE LOOP image courtesy petrOlly
FRAMEWORK PLAN RIVER CONN ECTION 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 45
RIVER MILL DISTRICT & DOWNTOWN CONCEPT PLAN The concept plan to the right is a more detailed plan for the area outlined with a dotted line in the Framework Plan. This plan represents one possibility for redevelopment and is for illustrative purposes only. This plan assumes that any future development will occur when willing developers cooperate with the City of Canton. It is also assumed that development would occur in phases. More detailed descriptions of these plans are shown below. Input from the Community Workshop was used to draft this concept plan. The photo to the right shows some of the feedback from workshop participants. Top: This image shows one group’s ideas for In addition to the entertainment, live/ the Downtown and River Mill District concept work spaces, boutique hotels, and fitness plan from the Community Workshop. center recommendations, Canton residents desired more downtown housing options, improved pedestrian safety, and access to the Etowah River. 46 #CANTONFORWARD // ETOWAH TO THE LOOP
CONCEPT PLAN LEGEND Mixed Use (Existing Building) Park w/ River Access and W al Multifamily Housing es Paths ka St re Townhouses et RIVER CONN Single-Family Housing ECTION Promenade E . Main Street treet S UMM A RY ack s Railroad S Renovated 90,000 sq. ft. CSX Tr Canton Mill Mixed Use Buildings Mill Annex 52,000 sq. ft. Commercial Space Makerspace 25,000 sq. ft. Plaza Commercial Space Hill Street C New Housing 156 multifamily ircle Renovated residential units eet Canton Mill #1 84 townhouses tr Entrance my S 62 detached houses Plaza Hi ll S e tre Makerspace is a collaborative Acad et Mill Annex space for entrepreneurs and inventors to brainstorm and Makerspace create. It could include offices, 3D printers, specialized tools or equipment, and gathering spaces. #CANTONFORWARD 47
PROPOSED CONNECTIONS Improving connectivity and transportation will make downtown Canton more accessible for everyone, especially as a place to walk, bike, and ride the bus. The improvements described below are shown on the map on the following page. S T REE T & SIDE WA L K IMP ROVE MEN T S • Convert Main street and North Street BICYCL ING • Install bicycle racks throughout from one-way to two-way, including Downtown intersection improvements • Conduct a bicycle marketing campaign • Construct a pedestrian/bicycle • Construct a bicycle loop from the bridge over the Etowah River and a Etowah River through Downtown, to connecting promenade along West consist of a mix of bike route signage, Main Street to connect Downtown to sharrows, and bicycle lanes, as the River appropriate • Convert Riverdale Circle to one-way • Add new sidewalks, parallel parking, image courtesy Rob and Stephanie Levy and trees along Hill Street, Hill Street P UBL IC T R A NSP OR TAT ION Top left: Studies show that two-way streets • Continue to promote a long-term are good for businesses because they Circle, and Academy Street commuter rail connection to Canton, make navigating downtowns easier. • Add new sidewalks, parallel parking, as well as the compact development and trees along Riverdale Circle and necessary to support it Top right: Sidewalk improvements will Middle Street • Continue to support and promote make it easier to walk around downtown • Add new sidewalks along West and to the Etowah River. existing CATS bus service Marietta Street between Pettit Street and West Marietta Connection Middle right: The proposed greenway loop would connect downtown with the Etowah River and existing riverfront parks. 48 #CANTONFORWARD // ETOWAH TO THE LOOP
CONNECTIONS 0 ft 450 ft 900 ft 1,800 ft #CANTONFORWARD 49
PUBLIC SPACES & THE ARTS Canton already has a great foundation in the arts, but should continue to leverage this to improve parks and public spaces, enhance Downtown and the River Mill District, attract visitors, and strengthen the economy. T HE A R T S • Create a public art program to encourage the installation of temporary or permanent public art, including pieces that focus on Canton’s industrial history • Continue to host and promote events as economic development drivers and to increase awareness of all that P UBL IC SPACE , CON T INUED Canton has to offer and to attract • Add or enhance family-friendly public diverse audiences spaces near the Square (splash pad, playground, or “safety town”) Above: Participants at the Community P UBL IC SPACE • Construct an information kiosk on the Workshop share their “big ideas” for • Create a new riverfront park, including Square Canton’s future, including these great a splash pad and kayak/canoe ideas for public spaces. • Stabilize streambanks with native launch, to create a gateway between plantings along Canton Creek Downtown and the Etowah River Above, right: The conversion of historic • Make Canton a dog friendly city and Canton Mill #1 to apartments is an excellent example of preserving history establish a dog park in the Downtown while allowing for redevelopment. area 50 #CANTONFORWARD // ETOWAH TO THE LOOP
A P P ROP RI AT E DE VELOPMEN T • Encourage the redevelopment of underutilized properties • Promote compact infill development to serve the community and increase the residential population • Promote a variety of housing types to accommodate people of all ages, abilities, and lifestyles, including the provision of a Class A rental community • Encourage new for-sale housing HISTORY & APPROPRIATE HIS T ORY under $300,000 with small lot homes, GROWTH PATTERNS • Ensure appropriate transitions maintenance-free homes, and townhomes between single-family areas and new • Revitalize the Canton Village Shopping Canton’s historic development patterns development Center and Sandy Hook Shopping and architecture should be considered as • Ensure that the character of new Center with facade improvements, new future growth occurs. A town’s history is a buildings is compatible with Canton’s tenants, and landscaping unique asset that can never be duplicated historic buildings or rebuilt once lost. Celebrating and • Adopt the 2015 Historic District Design preserving Canton’s history will also foster Guidelines economic growth. • Protect historic buildings and encourage their rehabilitation where feasible • Install historic markers at historic buildings and sites #CANTONFORWARD 51
ECONOMIC GROWTH Brand Canton as a destination and attract businesses with an online component, such as A successful plan will lead to stronger breweries and used bookstores businesses, new investment, and job (middle, top), or destination businesses, like hair stylists, creation. Canton should focus on growing doctors, and lawyers (middle, its existing businesses, leveraging its assets bottom.) as a County seat, and attracting employers. DOWN T OWN & F UNDING • Brand Downtown as more of a destination, with a focus on businesses with established clientele, those unique enough to draw from a larger Engage all area, and those that also have an online citizens, presence especially the Hispanic • Implement gateway improvements and population creative signage at key approaches to Add creative signage at key approaches to Downtown, especially from Riverstone Downtown Parkway and I-575 • Designate a City staff position to outreach and engage with the Hispanic Community T HE M A RK E T • Explore additional funding options and The infographics above describe the • Grow the economy and add new high development incentives for desirable types of businesses and techniques wage jobs from diverse businesses, for economic growth that will help projects, including the creation of a including attracting new mid- to large strengthen Downtown Canton as a Tax Allocation District or Community size employers destination. Improvement District • Capitalize on larger market shifts occurring in the Atlanta region as a whole (desire for walkable places, generational shifts, park access, experiential retail, etc.) 52 #CANTONFORWARD // ETOWAH TO THE LOOP
LOCAL BUSINESSES There is an existing demand for new businesses and restaurants in Downtown Canton and the River Mill District. The potential new businesses listed below could help create a critical mass to support existing businesses, attract visitors, and grow the local economy. Image courtesy Billy Wilson • Attract an anchor (small grocer, fitness center, entertainment venue, or additional civic / arts theater) • Attract more chef-driven, local, unique fine dining options • Attract more family-friendly dining and fast-casual options • Attract a bed & breakfast or boutique hotel Image courtesy Massachusetts Office of Travel & Tourism Community input supported the need for more local businesses, dining options, and “CA N T ON NEEDS NE W BUSINE S S Top left: Fine dining or casual dining arts & entertainment venues. options could help strengthen DOWN T OWN T H AT BRINGS downtown. P EOP L E IN T O T HE DOWN T OWN CORRIDOR A ND E VEN T S A ND Lower left: A fitness studio or other AC T IVI T IE S T H AT ENCOUR AGE retail anchor could draw more people FA MIL IE S T O S TAY A ND P L AY.” downtown and support existing // S URV E Y PA R T ICIPA N T businesses. Right: A bed & breakfast or boutique hotel could serve visitors. #CANTONFORWARD 53
RIVER MILL DISTRICT The Etowah River and historic mill buildings make the River Mill district one of Canton’s most important assets. Incremental renovations can allow existing tenants to stay, while creating a vibrant district that will become a regional destination. image courtesy vlasta2 • Leverage the unique architectural character for commercial reuse (non-profit, art, event space, light manufacturing / maker space, and flex office, etc.), including a restaurant district along Railroad Street • Demolish the historic mill housing and redevelop it with a mix of housing types • Amend Canton’s Unified Development Code to create an overlay district allowing a mix of uses along the image courtesy American Tobacco Etowah River, but allowing all existing The images above show potential industrial uses to be grandfathered “ T HIS IS CA N T ON’ S HIS T ORIC revitalization of the River Mill District, and allowing future new appropriate HE A R T. K EEP OUR HERI TAGE including a new riverfront park, public industrial uses IN P L ACE BU T ENCOUR AGE art that reflects local history, and new • Establish steep slope development NE W USE S T O K EEP T HE A RE A restaurants and public plazas. guidelines T HE VI TA L CEN T ER OF T HE COMMUNI T Y.” // S URV E Y PA R T ICIPA N T 54 #CANTONFORWARD // ETOWAH TO THE LOOP
RIVER MILL DISTRICT Park w/ River Access and CONCEPT Paths W al es ka LEGEND St re et Mixed Use (Existing Building) RIVER CONN ECTION treet Multifamily Housing Promenade E . Main Street ack s Townhouses Railroad S CSX Tr Single-Family Housing DOWNTOWN DISTRICT Plaza Hill Street C ircle Renovated Canton Mill #1 eet Entrance Hi ll S tre tr Plaza et my S e Mill Annex Acad Makerspace #CANTONFORWARD 55
DOWNTOWN AREA Canton can build on its already successful downtown to create a more vibrant area with public improvements, private investment, and new residences and businesses. • Renovate the historic Canton Elementary School and redevelop its immediate surroundings as shown on the conceptual plan • Create aesthetic improvements for the back of the retail along North Street; designate a dumpster pad elsewhere in downtown to relocate some of the existing trash bins • Work with private and public sector partners to reuse the historic Jones Building as a significant economic anchor • Amend Canton’s Unified Development Code to create an overlay district Above: The historic Jones Building, which prohibiting offices on the sidewalk could become a large economic driver for Downtown if rehabilitated and filled with level of key retail streets Downtown, retail establishments. but allowing existing offices to be grandfathered Left: A branded and effective wayfinding • Expand parking enforcement and system could direct visitors to businesses increase fines, as recommended in the and parking. 2014 Parking Analysis • Improve wayfinding signage, especially for public parking 56 #CANTONFORWARD // ETOWAH TO THE LOOP image courtesy the.urbanophile
DOWNTOWN CONCEPT ) -way O ne t e Stre cle ( LEGEND d le e Ci r Mixed Use (Existing Building) Mid rd al Multifamily Housing Rive W Townhouses Park al es ka North Street Single-Family Housing St (Two-Way) re et RIVER CONN ECTION ks E . Main Street ac treet (Two-Way) CSX Tr Railroad S Former Mill Offices Former Canton Elementary Plaza School Hill Street C ircle RIVER MILL eet Hi ll S DISTRICT tre tr et my S e Acad #CANTONFORWARD 57
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CHAPTER 4 // FROM VISION TO REALITY // Overview & Timeline // LCI Consistency // Action Matrix & Priority Projects #CANTONFORWARD 59
OVERVIEW WHO WIL L PAY F OR A number of grants and other public E VERY T HING? funding sources will ensure that the burden for implementation does not fall entirely on HOW WIL L T HIS P L A N BE In order for the vision of #CantonForward local taxpayers. IMP L E MEN T ED? to become reality, public and private The ambitious vision for the future of partners must work together. The City of Funding for some transportation Downtown Canton and the River Mill Canton will be involved in most aspects improvements may be available through District that is outlined in the plan will of implementation, but will need to work competitive grants from the Livable require the long-term cooperation of the with Cherokee County, the Atlanta Regional Centers Initiative, with a local government public and private sectors to come to Commission, local non-profit organizations contribution of 20% of the cost. fruition. The Action Matrix on the following and businesses, and local developers. pages lists every project described in A number of grants and other public this plan, along with responsible parties, The Action Matrix on the following pages funding sources will ensure that the burden potential funding sources, and a general provides a rough cost estimate and for implementation does not fall entirely on implementation timeline. Some guiding potential funding sources for each project. local taxpayers. policies in the plan above do not appear in the Action Matrix because they are more general in nature. WHEN WIL L E VERY T HING H A P P EN? Some projects, such as amendments to the Unified Development Code, can be implemented immediately. Other efforts are more long term. The Action Matrix gives an approximate start date for each project. Given the longer timeline for parts of the plan, it is important that citizens continue to be involved and that the City of Canton regularly review and update the plan as necessary. 60 #CANTONFORWARD // ETOWAH TO THE LOOP
Funding for some transportation 2016 Adopt 2015 Historic District Guidelines improvements may be available through competitive grants from the Livable 2016 Designate City staff for Hispanic outreach Centers Initiative, with a local government 2016 River Mill reuse contribution of 20% of the cost. 2016-2026 Demolish historic mill housing T IMEL INE The timeline to the right and on the 2016 Amend UDC to allow mixed uses in River Mill District following page provides an estimate for 2016 Canton Elementary School area redevelopment which projects can be expected to be implemented in each year. 2016 Prohibit offices on key retail streets 2016 Expand parking enforcement & increase fines ongoing Event hosting & promotion 2017 Hill Street, Hill Street Circle, & Academy Street sidewalk & streetscape improvements 2017 Historic markers 2017 Shopping center improvements 2017 Downtown branding Photo: Implementation will require both public and private investment and 2017 Establish steep slope development guidelines cooperation. 2017 Jones Building reuse 2018 Bicycle Racks 2018 Bicycle marketing campaign #CANTONFORWARD 61
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