E-LEARNING PROGRAMMME - UNDERGRADUATE (S1) ACADEMIC YEAR 2021/2022-1 - LSPR
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UNDERGRADUATE (S1) E-LEARNING PROGRAMMME ACADEMIC YEAR 2021/2022-1 CONCENTRATIONS OPTION: PUBLIC RELATIONS & DIGITAL COMMUNICATION MARKETING COMMUNICATION INTERNATIONAL RELATIONS
ABOUT THE INSTITUTE LSPR Communication and Business Institute, previously known as The London School of Public Relations – Jakarta established in 1992, offers Bachelor’s and Master’s Degree programmes as well as an E-learning programme in the fields of Communication and Business Studies. The institute is committed to produce top quality and highly skilled communication graduates. As the leading communication institution in Indonesia, it has created an interactive learning environment with a research structure and recognizes the need to globalize the next generation, through collaboration with other international organizations, institutions and universities.
ABOUT UNDERGRADUATE E-LEARNING PROGRAMME This programme is designed by LSPR Communication & Business Institute for those who seek to have a degree in communication with a flexible and convenient means of learning. Our e-learning programme (PJJ) is unique because this is a “living program” meaning it is constantly being updated and adapted to serve the needs of students and society that keep on changing. We are the first institution approved by the government to offer an undergraduate degree course fully online. Students do not have to come to campus for classes. All materials and assessments have been modified specifically for students who are located across the globe. Flexible course schedules allow students to learn when they are really ready and in a good condition, which in turn will result in a better absorption and better learning achievements.
WHY AT LSPR? • Lecturers are experienced in the field of communications. • Tutoring and mentoring sessions available. • Learning methods are combined theory and applied practical work. • Able to study anytime and anywhere. • An international curriculum from the best communication school in Indonesia. • Learning hours are flexible and can be managed by students themselves. • Sessions with lecturers shall be scheduled with the academic based on availability.
PROGRAMME SPECIFICS • Qualification Status : Undergraduate Programme (S1) • Study Programme : PJJ Communication • Total Credits : 145 Credits • Total Semesters : ± 8 Semesters • Medium of Language : Bahasa and English • Curriculum Syllabus : 60% International Curriculum, 40% National Curriculum • Learning Methods : 100% Online Study
STUDY SCHEME Course Structure SEMESTER IV SEMESTER VII Study Term 1: English for Business Scheme II, Ethics & Per Term Seminar of Research Proposal, Internship SEMESTER I Communication Philosophy, Etiquette & in Communication. Protocol, Writing for Public Relations I. COMPULSORY Term 1: Introduction to Public Relations, Introduction to Marketing Communication, Term 2: Language Selection (Mandarin, Week 1 Weekly Writing discussion for+Public Live Session withII,Lecturer Relations Digital Introduction to International Relations, French, & Spain) Sociology & Cultural Public Relations II, Public Relations Public Speaking & Persuasive Anthropology, Image & Reputation. Week 2 Strategic Planning II. e-Learning Programme Communication, General English I. Weekly discussion + Live Session with Tutor OPTIONAL SEMESTER V Term 2: Introduction to Communication Week 3 Weekly (min. 3 subject, discussion total max. + Live Session with6Tutor SKS) Science, Entrepreneurship, Bahasa Term 1: Social Statistic, Methodology of Organizational Communication, Indonesia, Indonesian Legal System. Project Planning, PR Issues & Crisis Handling, Psychology of Communication, Week 4 Weekly discussion + Live Session with Lecturer Media Handling. Intercultural Communication, Mass Media SEMESTER II Term 2: Corporate Social Responsibility, Industry (Mass Media Comm.), Personal Term 1: Introduction to Performing Arts Marketing Public Relations,WeekPublic5 Weekly Charisma discussion (Digital Creative + Live Session Production), with Tutor Relations Strategic Planning I. Digital Content Production (Digital Communication, Introduction to Mass Media Communication, Introduction to Week 6 Weekly Creative discussionProduction), Branding + Live Session with TutorStrategic SEMESTER VI (Faculty of Management) Digital Creative Production, Information Computer Technology (ICT), General • Community Development in Public Week 7 Weekly discussion + Live Session with Lecturer SEMESTER VIII English II. Relations & Communication. a. PR for Creative Industry Term 1: Thesis/Non-Thesis Term 2: Communication Theories, Week 8 Final Test Religious Instruction, Indonesian State b. Creative Production & Publicity Philosophy, National Heroism. c. Public Relations Communication Technique • Each d. Public Relations Program term consists of 7 sessions with 2 online sessions & Evaluation SEMESTER III with the Lecturer—session 1 and session7. • Methodology of Communication Term 1: English for Business I, Indonesian Research. • Students can access online courses via our Learning Communication System, The Role of Public Relations, Public Relations Ethics. Management Systems (LMS) which is available online Term 2: Logic & Science of Philosophy, for 24 hours, 7 days a week. Desktop Publishing, Trend & Issues Public • For each online session, students have 7 days to take Relations, Digital Public Relations I. and complete the learning materials for the week.
LEARNING APPROACH Semester 1 – 5 The foundation and core subjects are designed to equip and enable the students with the desired learning outcomes that are the measurable knowledge, skills, and attitudes that students should have achieved in the course. Students will have the online session following the Study Scheme per term. Semester 6 - 7 The final semesters are designed to be an integrated approach. Students are expected to produce working papers and projects to support their Internship programme and thesis or non-thesis writing. The objectives of this approach are: • Collaboration and Student-centered – Students will be working together in group to become experts on a specific topic and create a project. • Multiple sources of information, including technology – Each group will have a list of resources to master the topic, do research and prepare a project. • Mentor – A facilitator will serve as a resource for their understanding and learning. Semester 8 The full semester is dedicated for the Thesis or Non-thesis writing. An expert thesis advisor will enforce standards of rigor and academic conduct that model the best practices in research.
Course Summary Competencies: This course is designed to produce the future Students are expected to: leaders of the Public Relations Industry. You • Build and maintain the image and will not only learn the practical skills required reputation of company. to embark on a career in PR but also the • In-depth understanding to build a good research and analysis skills that will help you media relations with the press to get get ahead. positive news coverage for the company. • Develop their creative thinking to You will create campaigns, pitch to clients, produce creative production. stage a press conference and create videos • Have ability to emphasize speaking and blogs, as well as write research reports etiquette, clothing etiquette as well as and communication plan. manner. • Make strategy through effective The course combines practice skills and is communication can be utilized to highly participative. You will take part in achieve Marketing objectives. workshops, seminars, presentations and • Make campaigns and activities in public case studies including making pitches and relations for the creative industry. presenting creative campaign ideas. • Understanding the development of internet technology as well as communication technology.
Course Structure SEMESTER VI Term 11: Term 6: Intercultural Communication, PR & Comm. Projects SEMESTER I Basic Design & Desktop Publishing, Event a. PR for Creative Industry Term 1: Principles of Public Relations: The Management, Etiquette Protocol & MC b. Creative Production & Publicity Role of PR & Ethics, International Relations c. Public Relations Communication Studies: Diplomacy & Negotiation Skills, Technique Introduction to Communication Studies SEMESTER IV & Theories , Introduction to Marketing Term 7: Language Selection (Mandarin, Term 12: Communication French, & Spain), EBC II: Advanced Business d. Community Development in PR & Digital English Skills, Sociology of Communication Communication Term 2: Indonesian Language & Scientific & Cultural Anthropology, Writing for Public e. Public Relations Programme & Evaluation Writing, GE I: Basic General English Skills, Relations I: Releases Articles News & Speech Communication Research Methods The Basics of Enterpreneurship, Indonesian Legal System Term 8: Principles of Management SEMESTER VII Communication, Proffesional Studies Seminar & Research Proposal, Internship in SEMESTER II & Personal Branding: Business Ethics & Communication Industry Term 3: Business Ethic & Administration, Manners, PR Strategies & Tactics I: Images WAJIB: Writing for Public Relations II: Information Communication Technology: Reputation & Branding, Media Relations (Narration Stories Web Blog Social Media IOT AI AR &3D, National Heroism: Character Management: Digital & Conventional & Production) , Public Relations Strategic Building LSPR 10 Pillars, Indonesian State Planning II: Practical Approach Philosophy, Mass Media Communication SEMESTER V OPTIONAL: Digital Content Production, Term 9: Project Planning Methods, Digital Startup Growth Strategy, Creativity Term 4: Digital Content Production, Corporate Social Responsibility & & Innovation for Events, Leadership Decision Indonesian Communication System: History Community Relations, Crisis Communication Making Strategies, Event Production Media & Culture, GE II: Advanced General Tactics: Handling Issues & Trends in PR, Management, Managing Event Promotion English Skills, Logic & Science Philosophy Business Intelligence: Big Data & Analysis & Sponsorship, Commercial Copywriting, Handling Media & Public Figures SEMESTER III Term 10: Social Statistics, Human Term 5: EBC I: Basic Business English Communication & Interpersonal Skills: SEMESTER VIII Skills, Religious Instruction, Photography Behavioral Studies, Public Speaking & Thesis / Non Thesis Communication: Production & Post Persuassive Communication, PR Strategies & Production, Public Relations Strategic Tactics II: Research & Evaluation Planning I: Internal & External Communication
CONCENTRATION MARKETING COMMUNICATION
Course Summary Competencies: The expansion of new media technologies Students are expected to: combined with the relationship between • Understand the basic language of • Understanding and applying social customers and organisations provide consumer analysis marketing, companies might be able to unique areas of study within marketing seek behavioural change strategies to • Have ability to choosing a suitable communications. achieve positive social change. strategy for the brand’s growth and the frequent updating of the strategy. • Have ability to manage digital marketing The course will be of interest if you are communication. attracted to careers in the communications • Understand how to develop activity in conditions of correctitude and respect • Have ability to design product or service side of the marketing industry, whether towards the public, responsibility and through electronic devices with internet with marketing service agencies, in public honesty, care and consideration towards base. relations, brand management, direct and interactive marketing, or in client-side people and environment. marketing communications departments. • Understanding the marketing communication mix consist of several Our degree in marketing communication modes. have a shared first year which allows you to • Have ability to design various innovative experience all the main areas in marketing experiences that drive consumer action. and communication before you finalise your • Have ability to identifying and selecting degree to match your career choice. effective media outlets. • Understanding the marketing The course content you study will develop communication research to find solutions your understanding of the theoretical and for effective marketing communication. practical aspects of all areas of marketing communications. • Understanding of the practice of creative economy nationally and internationally Creative Marketing Communication.
Course Structure SEMESTER VI Term 11 Marketing Communication Projects SEMESTER I a. Community Development in Public Term 1: Principles of Public Relations: The Term 6: Account Executive Management, Relations & Communication Role of PR & Ethics, International Relations Consumer Behavior, Integrated Marketing b. Global Brand Strategy Studies: Diplomacy & Negotiation Skills, Communication I: Content Marketing, c. Creative Content in Marketing Introduction to Communication Studies Intercultural Communication Communication & Theories , Introduction to Marketing Communication SEMESTER IV Term 12: Term 7: EBC II: Advanced Business English d. Social Marketing Communication Term 2: Indonesian Language & Scientific Skills, Language Selection (Mandarin, e. Creative Digital Marketing Writing, GE I: Basic General English Skills, French, German), Ethics & Communication Communication The Basics of Enterpreneurship, Indonesian Philosophy, Basic Design & Desktop Communication Research Methods Legal System Publishing SEMESTER VII SEMESTER II Term 8: Strategic Branding I: Theoretical Seminar & Research Proposal, Internship in Term 3: Business Ethic & Administration, Approach, Marketing Management: Search Communication Industry Information Communication Technology: Engine Marketing, Digital Marketing WAJIB: Integrated Marketing IOT AI AR &3D, National Heroism: Character Communication: Research & Analysis, Communication II: Practical Approach, Building LSPR 10 Pillars, Indonesian State Proffesional Studies & Personal Branding Strategic Branding II: Practical Approach Philosophy, Mass Media Communication (Business Ethics & Manners) OPTIONAL: Digital Content Production, Digital Startup Growth Strategy, Creativity Term 4: Digital Content Production, SEMESTER V & Innovation for Events, Leadership Decision Indonesian Communication System: History Term 9: Social Statistics, Project Planning Making Strategies, Event Production Media & Culture, GE II: Advanced General Methods, International Marketing, Brand Management, Managing Event Promotion English Skills, Logic & Science Philosophy Communication & Activation & Sponsorship, Commercial Copywriting, Handling Media & Public Figures SEMESTER III Term 10: Principles of Management Term 5: EBC I: Basic Business English Communications, Commercial Law for SEMESTER VIII Skills, Religious Instruction, Sociology Marketing, Accounting & Finance for Thesis / Non Thesis Communication & Cultural Anthropology, Marketing, Human Communication & Photography Communication: Production & Interpersonal Skills: Behavioural, Public Post Production Speaking and Persuasive Communication
CONCENTRATION INTERNATIONAL RELATIONS
Course Summary explore the role that international institutions • Understand any of various government- play in shaping policy decisions at the global sponsored efforts to communicating level, conflict resolution, ASEAN+, strategies directly with foreign publics. International Relations profession has an to strengthen democracy and human rights, • Understand general framework of important contribution, all of subjects are 17 Sustainable Development Goals (SDGs) conflict and conflict resolution in both designed to help you understand in today in a global partnership. GSMs organize theoretical and practical terms. working place such as protocol involves members, aggregate interests, and distribute • Understand the ASEAN+ strategy etiquette on a local and international scale, power and resources and best practices in designed to catch the wave of prosperity and the practice of good manners on a campaign and social marketing strategy can and growth in the region. daily basis. . You will explore the historical apply to climate change communications. • Understand the strategies to strengthen development of that system and gain a democracy and human rights. comprehensive understanding of the actors, • Understand 17 Sustainable Development institutions, and processes of international relations. Competencies Goals (SDGs) in a global partnership. • Understand the general ways in which GSMs organize members, aggregate In your first year you will be introduced to Students are expected to: interests, and distribute power and the core theories, concepts and institutions • Identifies the challenges these threats resources. in international relations, and the history pose to national and global governance. • Identify the best practices in campaign of international system. The second and • Understand protocol which is an and social marketing strategy can apply third year units progressively build upon important part of diplomatic practice. to climate change communications. these foundations, further developing your • Identifies the power operates within and understanding of central issues, including between states in the international arena. international security, international • Identifies the challenges these threats organisations, international political pose to national and global governance, economy, and international law. You will also human rights and ethics, criminality and regionalism.
Course Structure SEMESTER VI SEMESTER I Term 6: International Politics & Law, Term 11 Term 1: Principles of Public Relations: The International Economy, Regional Studies, International Relations Projects Role of PR & Ethics, International Relations International Organizations, Intercultural a. Diplomatic Practice & International Event Studies: Diplomacy & Negotiation Skills, Communication b. Sustainable & Development Goals Introduction to Communication Studies c. Global Social Movement & Theories , Introduction to Marketing SEMESTER IV Communication Term 7: EBC II: Advanced Business English Term 12: Skills, Language Selection ( Mandarin, French, d. Communicating Climate Chance Term 2: Indonesian Language & Scientific & Germany), Ethics & Communication e. Community Development in International Writing, GE I: Basic General English Skills, Philosophy, International Public Diplomacy Relations The Basics of Enterpreneurship, Indonesian Communication Research Methods Legal System Term 8: International Crime & Global Security, ASEAN Plus Studies, International SEMESTER VII SEMESTER II Business, Proffesional Studies & Personal Term 3: Business Ethic & Administration, Seminar & Research Proposal, Internship in Branding (Business Ethics) Communication Industry Information Communication Technology: IOT AI AR &3D, National Heroism: Character WAJIB: Diplomacy & Conflict Resolution SEMESTER V II: Practical Approach, Internship in Building LSPR 10 Pillars, Indonesian State Term 9: Social Statistics, Project Planning Philosophy, Mass Media Communication Communication Industry Methods, Diplomacy & Conflict Resolution I: OPTIONAL: Digital Content Production, Theoretical Approach, Democracy Gender & Digital Startup Growth Strategy, Creativity Term 4: Digital Content Production, Human Rights Indonesian Communication System: History & Innovation for Events, Leadership Decision Media & Culture, GE II: Advanced General Making Strategies, Event Production Term 10: Globalization & Pop Cultures, Management, Managing Event Promotion English Skills, Logic & Science Philosophy Indonesia Foreign Policy, Human & Sponsorship, Commercial Copywriting, Communication & Interpersonal Skills: Handling Media & Public Figures SEMESTER III Behavioural, Public Speaking & Persuassive Term 5: EBC I: Basics Business English Communication Skills, Religious Instruction, Basic Design SEMESTER VIII & Desktop Publishing, Photography Thesis / Non Thesis Communication: Production & Post Production
EXPERT LECTURERS Dr. Janette Maria Pinariya Dr. Ari Widodo Poespodihardjo Dr. Rino F. Boer Dr. Nelly Nailatie Maarif Introduction To Marketing Media Handling Introduction to Communication Marketing Communication Communication Science Planning Dr. Nico Wattimena Dr. Sri Ulya Suskarwati Dr. Rubiyanto Drs. Teguh Poeradisastra Corporate Social Responsibility Persuasive Communication Introduction to Mass Media Integrated Marketing Communication
ADMISSION AND ENROLLMENT PROCEDURES Pay Sign Up FILL-IN Registration Fee registration.lspr.edu Pre-Registration Form Receive Entry Test Submit and FINALIZED Acceptance Letter and Required Documents Payment Procedure Pay Fil l -In LSPR E-LEARNING Tuition Fee KRS Form Students
ONLINE REGISTRATION Schedule of Entry Test: Term Day, Date of Entry Test Time Place PROCEDURE I II III Saturday, 24 April 2021 Saturday, 8 May 2021 Saturday, 22 May 2021 08.00 – End 08.00 – End 08.00 – End IV Saturday, 5 June 2021 08.00 – End Log in at registration.lspr.edu and fill-in the online registration form. V Saturday, 19 June 2021 08.00 – End Conducted • Regular student: http://bit.ly/PendaftaranELearningRegulerB5A online until VI Saturday, 3 July 2021 08.00 – End • Transfer student: http://bit.ly/PendaftaranELearningTransferB5A further VII Saturday, 17 July 2021 08.00 – End notice. Pay the registration fee of Rp. 300.000,- (non-refundable) to your VIII Saturday, 31 July 2021 08.00 – End Bank Mega Virtual Account (this will be provided after your successful IX Saturday, 7 August 2021 08.00 – End online registration) or using SevimaPay (Tokopedia) X Saturday, 14 August 2021 08.00 – End XI By confirmation 08.00 – End Submit the required documents through the online plaform. Please *Note: Weekdays test upon request | Last entry test for Transfer Student: :31 July 2021 finalized the data, after. Acceptance letter & Payment Procedure will be sent through e-mail Entry Test by the authorized Marketing & Admission Department 2 days after The Entry Test is a mandatory requirement for all applicants to the interview. The student must print and affix their signature at join Undergraduate (S1) e-Learning Programme. It consists of the the end of the letter then submit it to the Marketing & Admission following: Department as a confirmation of their registration for the upcoming • English Placement Test (EPT) - composed of Grammar and semester. Listening. • General Knowledge / Mathematics Logic test. • Interview will be conducted by our respective Programme Director.
• 3 copies of High School Certificate (STTB / High school diploma equivalent) legalized by the school principal. • 1 copy of National Examination Result (SKHUN) legalized by the school principal. • 1 legalized letter from the office of Ministry of Education for overseas graduates or International school. REQUIRED • 4 copies of latest photograph (3x4) color (not school uniform). • 1 photocopy of your Personal Identity Card / Passport. • 1 copy of academic transcript (for transfer student only) DOCUMENTS • CV / Resume • 1 copy of employment certificate • Proof of Payment (Registration fee)
Semester Term Fee per Semester English Course Fee Payment Deadline Semester 1 Semester 2 Term 1 Term 2 Term 3 IDR IDR 8,500,000 8,500,000 IDR 900,000 25 August 2021 25 February 2022 TUITION FEES Term 4 Term 5 1. Virtual Account Bank Mega provided by Semester 3 IDR 8,500,000 25 August 2022 Marketing and Admissions Team. Term 6 2. Debit/Credit Card payment can be made Term 7 Semester 4 IDR 8,500,000 25 February 2023 directly to Campus Sudirman Park (G Floor) Term 8 or Transpark (8th Floor). Term 9 3. As soon as payment is made, please Semester 5 IDR 8,500,000 25 August 2023 submit the original receript to the Finance Term 10 Administration Department. Term 11 Semester 6 IDR 8,500,000 25 February 2024 4. More information, please call/WhatsApp Term 12 0815 1470 9740 or email to e.learning@ Term 13 lspr.edu Semester 7 IDR 8,500,000 25 August 2024 Term 14 Term 15 Semester 8 IDR 8,500,000 25 February 2025 Term 16 Total IDR 68,000,000 IDR 900,000 Grand Total IDR 68,900,000
Sudirman Park Campus Jl. K. H. Mas Mansyur Kav. 35, Jakarta 10220 @Transpark Campus Bekasi Jl. Ir. H Juanda No. 220, Bekasi Timur 17111 Hotline: +62815 1470 9740 Email: e.learning@lspr.edu lspr.edu/el
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