DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021

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DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
T H E F B H S A DVA N TAG E & ST R O N G H O U S I N G
     DRIVING OUTPERFORMANCE

Investor Presentation
April 2021
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
Learn About the
Opportunities

Our Commitment
to ESG
FBHS Overview
The FBHS Advantage
The Housing Market
Financial
Outperformance
and Outlook

This presentation contains forward-looking statements and uses
Non-GAAP information. For more, please read our Disclaimer
Message at the end of this presentation.
                                                                 2
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
Elevating our Focus on ESG to                                                                  View our

Drive Long-term Shareholder Value                                                             ESG Report:
                                                                                               www.fbhs.com/
                                                                                            global-citizenship/esg

        Environmental                             Social                            Governance
 ● Suite of eco-friendly plumbing,   ● Laser-focused on worker safety,     ● Broadened ESG oversight
   doors, and decking products         especially during pandemic;           through the Nominating,
   contribute to efforts in water      FBHS OSHA recordable incident         Environmental, Social &
   and forest conservation             and lost-time rates are better        Governance Committee of the
                                       than benchmarks                       Board of Directors
 ● Transitioned to a more robust
   Environmental, Health & Safety    ● Commitment to be a leader in        ● Adopted aspects of GRI and
   web platform to improve data        social change, including              SASB as key guideposts to frame
   collection and decision making      unconscious bias training for         ESG initiatives and strategic plan
                                       employees, employee resource
 ● Evaluating the TCFD framework       groups, joining the CEO Action      ● Board member refreshment
   and developing a carbon             for Diversity & Inclusion and the     increased diversity and
   mitigation strategy and goals       Kellogg Foundation Expanding          independent oversight
                                       Equity Program

                                                                                                                     3
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
Fulfilling the
 Dreams of Home
 Fortune Brands (NYSE: FBHS) is a
 home and security products company
 built on industry-leading brands and
 innovative products for kitchens,
 bathrooms, entryways and outdoor
 living spaces.
                                                                 #1                                  #1
                                           Products        North American                        Fiberglass &
                                           that save          consumer        Products that       storm door
                                                            faucet brand
                                           water                              conserve energy   system brands

Products that               Leading        Products that
are made from             cap. composite
                                           support the
                                                                 #1                                  #1
                            & PVC eco-                       Market share                       North American
recycled                     decking &     critical home   in N.A. cabinets
                                                                              Products that     padlocks brand
                                                                                                          4
materials                  railing brand
                                           industry                           protect people               4
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
Company Overview                                                                        Business Mix by Channel*

                                                                                                                   U.S. Home Centers           30%

Attractive, consumer-driven categories with                                                                        Wholesale
                                                                                                                   Dealer & Specialty Retail
                                                                                                                                               25%
                                                                                                                                                19%

leading brands and strong channel positions                                                                        Other Retail
                                                                                                                   Builder Direct
                                                                                                                                                 6%
                                                                                                                                                 4%
                                                                                                                   International                16%

                                                                                        Business Mix by End Market*

                                                                                                                   Repair & Remodel            50%
                                                                                                                   SF New Construction         23%
                                                                                                                   Multi-Family & Commercial   10%
                                                                                                                   International                16%

                                                        $6.1B
FBHS Net Profit Source
% Of Total FBHS as of YE 2020                                                           Within our Key N.A. Residential Market*

  22%
                                Plumbing                Net Sales YE 2020                                          Repair & Remodel            65%
                    51%         Cabinets                                                                           New Construction            35%
                                Outdoors & Security
                                                        FY20 Sales
 27%
                                                          Plumbing              $2.2B
                                                          Cabinets              $2.5B
                                                          Outdoors & Security   $1.4B
Net Profit represents segment operating income before
charges and gains, excluding Corporate G&A expense.                                     *Company data for the year ended December 31, 2020.           5
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
Increasing Shareholder Value:
Leveraging the FBHS Advantage to drive outsized
opportunities in a strong housing market
   Driving Outperformance         Increasing Shareholder
                                           Value

                                 Growth
                                                  Margin
                                 Above
                                               Improvement
                                 Market

                                           Lower
                                          Organic
                                          Volatility

                                                             6
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
The FBHS
Advantage
   The  Strong
  FBHS
            +
        Housing
Advantage       Market

                     =

                         7
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
The FBHS
            Advantage:
   The      It's What Sets
  FBHS
Advantage   Us Apart –
            Outperforming
            in All Cycles

                             8
                                 8
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
Deploying the FBHS
Advantage Across the
Organization to Drive
Revenue & Profit Growth
● Strong foundation of consumer-driven categories,
  industry-leading brands and strong channel positions
● Leveraging core capabilities / centers of excellence.
  Examples include:
    – Business simplification
    – Category management
    – E-commerce / digital enablement
    – Supply chain & next-gen sourcing
● Prioritizing investments to the most attractive
  opportunities
● Leveraging synergies across brands from channel
  and distribution expertise and broad market insight
● Re-basing cost platforms with more efficient SG&A

                                                          9
DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
The FBHS Advantage in Action

Brand Building and Channel /            Leveraging Cross-Company                  Global Supply Chain
Distribution Synergies                  Experience                                Synergies
 Acquired Fiberon and leveraged         FBHS' advantaged portfolio approach       Global and indirect sourcing, freight and
 Therma-Tru's strong wholesale          allows for synergies created within our   other common core competencies are
 distribution network to grow Fiberon   operating companies. Operating            centrally developed and leveraged at FBHS
 brand awareness and customer reach.    Councils across brands share best         to get advantaged cost efficiencies for our
                                        practices and common core capabilities    leading brands.
 Recent acquisition of LARSON to        to create fuel for growth and enhance
 benefit from synergies as being part   margins – a significant investment made
 of larger Outdoors & Security          and a multiplying effect on returns.
 business.

                                                                                                                                10
The FBHS Advantage Drives Outperformance
and Increases Shareholder Value Creation

 Growth Above    ● Fuel high-potential growth engines and innovation
    Market       ● Build on sustainable competitive advantages

                 ● Drive excellence in FBHS Advantage capabilities to unlock fuel and
    Margin         margin
 Improvement
                 ● Ensure lean and continuous improvement culture

                 ● Maintain healthy core business
 Lower Organic   ● Take proactive steps to maximize agility and flexibility in a dynamic market
   Volatility
                 ● Be prepared to respond quickly for upside and downside scenarios

                                                                                                  11
Deploying the FBHS Advantage:
Execute to Drive Outperformance

         1                          2                        3                       4
     Grow                        Fuel                  Execute              Deploy Capital

 Strong brands          Lean operating model        Culture of              Prioritize investment
                                                    performance, safety &   to best projects
 Leading markets        FBHS Advantage              continuous
 (U.S., China)          capabilities                improvement             Significant free cash
                                                                            flow generation
 New product vitality   • Business simplification
                                                    Empowered, diverse &    creates consistent
 Advantaged routes      • Category management       inclusive teams         fuel for growth
 to markets             • E-commerce & digital      Leadership in ESG       Return cash to
                                                                            shareholders
                        • Supply chain & sourcing

                                                                                                    12
Housing    Strong
  is a Great   Housing
               Market
Place to Be

                         13
Multi-Year Opportunity to Address Significant Shortage
 in Housing Supply
  Our key U.S. housing market has been fundamentally underbuilt over the last decade
                                                                                     Housing Demand                (In Millions)
    2.4
                                                 2.2
                           1.7                                                                                                        1.7          1.7    1.8    1.7    1.6            1.7
                                      1.5                                                                          1.6
                                                                                                            1.2              1.3                                               1.3
               1.0                                           1.1
                                                                        0.7        0.7         0.7

   2003       2004        2005       2006       2007        2008       2009        2010        2011         2012   2013     2014      2015         2016   2017   2018   2019   2020   2021F
 Note: Housing demand equals the sum of HH formations, net depletions, natural vacancies and second homes

                                                                Yearly & Cumulative Over/(Under)-Build                             (In Millions)

               0.9                    1.3
                       0.7                       0.7         0.8        1.0         1.0        0.9
               0.3 0.4                0.6                                                                   0.4
                                                             0.1        0.1        0.0                                                                                         0.1
   -0.6
                                                                                               -0.1                                                                     -0.3          -0.1
   -0.6                                         -0.6                                                        -0.5   -0.4-0.3           -0.7     -0.6       -0.5   -0.4
                                                                                                                           -0.7
                                                                                                                   -0.8
                                      Cumulative Over/(Under)-Build                                                                   -1.4                -2.5
                                                                                                                                                   -2.0          -2.9          -3.1
                                      Yearly Over/(Under)-Build                                                                                                         -3.2
                                                                                                                                                                                       -3.2
   2003       2004        2005       2006       2007        2008       2009        2010        2011         2012   2013     2014      2015         2016   2017   2018   2019   2020   2021F

Source: U.S. Census, HUD, FBHS Analysis
                                                                                                                                                                                         14
Attractive
Fundamentals
Drive Housing
Market that is
Strong Now
and Into the
Future

Favorable      Underlying        Affordability &
Demographics   Strong            Financing
for Housing    Fundamentals      Support
Formation      Support Housing   Housing Market
               & R&R Growth      Growth

                                                   15
Favorable Demographics for Housing Formation
        Millennials: Age 25-35 Population                      (In Millions)

30          Prime age for first
             home purchase                                                             ● Higher demand for
                                                                   29.0        29.1      entry-level and first
29                                                          28.8
                                                     28.4                                step-up single-
                                              28.0
28
                                       27.5                                              family homes
27                          26.8
                  26.5                                                                 ● Continued migration
        26.3
26                                                                                       to ex-burbs and
                                                                                         suburbs
25
                                                                                       ● Demand for smart
24                                                                                       home technology
        2017      2018      2019      2020    2021   2022   2023   2024        2025

        Baby Boomers: Age 60-80 Population                             (In Millions)

75        Living independently                                                         ● Higher demand for
                  longer                                                       72.6
                                                                   71.4                  aging-in-place
                                                            70.2
70                                                   68.8                                products
                                              67.1
                                       65.4
65                           63.5                                                      ● COVID-19 driving
                   61.7                                                                  demand for
60
        59.8                                                                             independent living

55

50
        2017      2018      2019      2020    2021   2022   2023   2024        2025
                                                                                                                 16
Source: US Census Population Projections
Affordability
& Financing
Support
Housing
Market Growth

   Low Relative                                      High Levels of            Healthy Consumer
   Interest Rates                                    Home Equity               Balance Sheets
   FED expected to keep fed                          Americans sitting on      Consumer balance sheets
   fund rates near zero                              record $7T+ of untapped   up $2T during COVID-19
   through 2022                                      home equity

                                                                                                         17
Source: Federal Reserve, Black Knight, J.P. Morgan
Underlying Strong
Fundamentals
Support R&R Spend

 Aging housing stock

 High home equity and home
 price appreciation
                             Stability + Growth                                New
 Tight housing supply                                                  Construction
                             FBHS benefits from                              35%
 Prioritization of home      R&R stability while
 functionality               capturing upside        65%
                             from new                R&R
                             construction activity
                                                     Two-thirds of our North American
                                                      residential sales are tied to the
                                                      stable and growing R&R market
                                                                                     18
Families Consistently
  Spend on R&R through a
  Variety of Cycles

                                                                                                     Re-value of
         Historical R&R Growth*                                                                      home driving
         (Average of HIRI Home Improvement &
         Retail Sales of Building Materials)                                                         growth above
                                                                                                     historical
15%                                                                                                  average of 4-6%
                                                                                                     FBHS market forecast:
                                                                                                     5.5% to 7.5% CAGR
10%

5%

0%
        '11     '12     '13    '14     '15     '16     '17     '18     '19 '20       '21-23F

      Source: HIRI, U.S. Census, FBHS analysis.
      *Market growth expectations reflect our best estimates of end-market growth for our products
      and services, weighted based on our exposure.                                                                          19
Existing Housing Market & Home Investment Trends
Have Accelerated and Sustained During COVID-19
DIY Activity Remains Strong
(% of Homeowners Starting Projects)
70%

60%

                        70%             70%                              66%
50%          61%                                       65%

40%
           Mar ’20    May ’20         Jul ’20        Sep ’20        Mar ‘21

  Consumer R&R Priorities
      1.     Kitchen
   2.        Backyard
   3.        Bathroom                                                                     Over 90% of homeowners say
   4. Flooring                                                                 “the quality and comfort of my home is AS or MORE
                                                                               IMPORTANT to me now compared to before COVID”
   5.        Decor (paint, furniture)

Source: The Farmsworth Group, Harvard Joint Center, Census, John Burns
                                                                                                                                   20
Financial Outperformance
and Outlook

                           21
Value Continues to Be Created for Stakeholders
                                                                    Five-Year Growth
  1,200
                        31%
                        Five-Year Growth                                 Total Net Sales
                                                 $1,018                       $6.1B
  1,000

                 $855          $868
                                          $920
                                                                                 22%
   800    $777

                                                                     Operating Income
   600
                                                                          $857M

   400
                                                                                 34%
   200                                                              Earnings Per Share
                                                                          $4.19
     0
          2016   2017          2018       2019   2020
                                                                                 52%
                         EBITDA                           Note: EBITDA, Operating Income and EPS are on a before charges /
                                                          gains basis
                          (In Millions)                                                                                      22
Driving Outperformance in a Variety of Macro
Environments in 2020
Financial Performance Comparison
                                                                                                                               FY 2020 vs. PY
                                                                                          Net Sales                                   EBITDA                                      EPS
FBHS                                                                                            6%                                          11%                                   29%
Peer Average(1)                                                                              (~0%)                                          7%                                  (-12%)
Outperformance                                                                            +600 BPS                                  +400 BPS                                +4100 BPS
(1) Peers not reporting on calendar fiscal cycles were adjusted to match comparable calendar periods. EPS is GAAP EPS. Source: IHS Markit

Total Shareholder Return                              (2020)

                                                                                                                             Peer A         45%         Peer H        18%           Peer O          4%
                                                                                                                             Peer B         35%         Peer I        17%           Peer P          4%
            FBHS                                Peer Avg.                               S&P 500                              Peer C         27%         Peer J        17%           Peer Q          3%

          33%                                     21%                                     18%
                                                                                                                             Peer D         26%         Peer K        16%           Peer R         -5%
                                                                                                                             Peer E         25%         Peer L        14%           Peer S         -9%
                                                                                                                             Peer F         21%         Peer M        12%           Peer T         -9%
                                                                                                                             Peer G         18%         Peer N        10%

Peer set includes Allegion, AO Smith, Ball, BorgWarner, Dover, Ingersoll-Rand, JELD-WEN, Leggett & Platt, Lennox, Masco, Mohawk, Newell Brands, Owens Corning, Parker Hannifin, Pentair, RPM, Sherwin-Williams,
Snap-On, Stanley Black-Decker, Whirlpool; Total shareholder return peer average is weighted by market capitalization

                                                                                                                                                                                                                  23
We anticipate Strong End Markets for our Products
and Services, Especially in the U.S.

2021 to 2023 Market Growth Expectations*

        Global Market
                                                           ● Expecting +6% to +8% CAGR
           Outlook

                                                           ● Expecting +6.5% to +8.5% CAGR
           U.S. Market
            Outlook                                           ● U.S. Repair and Remodel (R&R): +5.5% to +7.5%
                                                              ● U.S. New Construction: +8% to +11%

*Market growth expectations reflect our best estimates of end-market growth for our products and services, weighted based on our exposure.
The percentages above reflect 3-year CAGR off 2020 market performance.
                                                                                                                                             24
After Strong Execution in 2020, Expecting Leading
Growth and Profitability in a Strong Housing Market
                                                           2020                                   2020-2023 CAGR                      Based on Market Assumptions:

                                                      Net Sales:                                         Net Sales:                        Based on 3-Year
                                                       +5.7%1                                           +8% to +11%                      Market Growth CAGR:
             FBHS
                                                      OI Margin:                                         OI Margin:
                                                        14.1%                                            16% to 17%                  ● Global Market:
                                                                                                                                       +6% to +8%
                                                      Net Sales:                                         Net Sales:
          Global                                       +8.6%                                            +7% to +9%                   ● U.S. Market:
         Plumbing                                                                                                                      +6.5% to +8.5%, of which:
                                                      OI Margin:                                         OI Margin:
           Group                                        22.2%                                               22%+
                                                                                                                                         – U.S. Repair and Remodel:
                                                      Net Sales:                                       Net Sales:                          +5.5% to +7.5%
                                                       +3.4%                                         +6.5% to +9.5%
          Cabinets                                                                                                                       – U.S. New Construction:
                                                      OI Margin:                                         OI Margin:
                                                        10.4%                                               14%                            +8% to +11%

                                                      Net Sales:                                         Net Sales:
        Outdoors                                       +5.2%1                                          +14% to +17%
        & Security                                    OI Margin:                                         OI Margin:
                                                        14.5%                                            17% to 19%
1LARSON sales not included in 2020 sales figures
2020-2023 net sales growth ranges reflect estimated compound annual growth rates (CAGR) from 2020-2023 based off 2020 performance.                                    25
Fortress Balance Sheet
Driving Value for
Stakeholders                      Almost $6 Billion
                                     Deployed
                                     since 2012

   Strong           Long
  Free Cash       History of
    Flow          Dividend
  Generation       Growth

 No Near-Term     Accretive &
     Debt       Strategic Share
  Maturities     Repurchases

                                                  26
Significant Capital Deployment Over Next Three Years
Drives Growth and Outperformance
Potential to deploy $3B-$5B+ of capital through 2023 to drive further value creation –
almost equaling the amount deployed since the 2011 spin
                                                                                       ($ in Millions)                                                               ($ in Millions)

                           Capital Deployment                                                                                         Deployment Potential
                                       2012 to       20201                                                                                2021 to 20231,2

                                    Source:                                                                                              Source:
                                                                                                                   Cash Available
    Cash                              Cash                                                $3,924                   to Drive               Cash                  $2,200 - 2,500
    Deployed                          Added Debt                                              1,857                Incremental            Added Debt               800 - 2,700
                                                                                                                   Value
                                      Total                                                $5,781                                         Total                 $3,000 - 5,200

                                   Acquisitions                                            $2,810                                        Acquisitions & Share
                                                                                                                                                                $2,500 - 4,700
                                                                                                                                         Repurchases
                                   Share Repurchases                                          2,174                Potential
    Capital                                                                                                                              Dividends                         ~500
                                   Dividends                                                    797                Capital
    Allocation
                                                                                                                   Allocation            Total                  $3,000 - 5,200
                                   Total                                                   $5,781
                                   Net Debt to EBITDA3                                          2.1x                                     Net Debt to EBITDA        2.0x to 2.5x
1EBITDA is before charges / gains on a continuing operations basis. Potential deployment includes $255 million of share repurchases
2 M&A debt capacity assumes target acquired at 10x EV/EBITDA multiple and levered at 2.5x
3 Net Debt to EBITDA as of year-end 2020                                                                                                                                               27
Our Opportunities Have
Never Been Greater

     Brand Expansion Opportunities
     ●   New core businesses
 1   ●
     ●
         Adjacent categories
         E-commerce
     ●   Cross-branding
     ●   China growth

     Leading Home Innovation & Trends
     ●   Connected products
 2   ●   Digitization of water
     ●   Material-conversion / Outdoor living
     ●   Home investment trends

     External Growth
 3   ● Generate & strategically deploy capital
     ● M&A and partnerships
                                                 28
Environment, Social &
Governance (ESG) Matters
Permeate our Business
● ESG principals are foundational to FBHS being
  a profitable company, respected employer and
  responsible corporate citizen.
● Our ESG Report provides a resource to address
  questions related to specific ESG metrics and
  initiatives we believe are meaningful to our
  business, including:
    – Safety Targets and Safety Programs                 View our
    – Employee Health & Wellness Benefits              ESG Report at:
    – Diversity, Equity & Inclusion and Development
                                                         www.fbhs.com/
    – Energy and Water Usage                          global-citizenship/esg
    – Waste and Recycling
    – Manufacturing Responsible Products
    – Environmentally-Friendly Innovations
    – Ethical Standards for Employees & Partners

                                                                               29
Disclaimer
Notice on Forward-Looking Statements

This presentation contains certain "forward-looking statements" regarding business strategies, market potential, future financial performance and other matters,
including all statements with respect to "next phase," "plan," "plan to win," "continued performance," "what we see," "expected growth," "outlook," "future,"
"target," "potential" and "guidance" and statements with words such as "will," "believe," "capability," "should," "could," "expect," "estimates" or "projected" or
the letter "E". Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is based on
the current plans and expectations at the time of this presentation. Our views about future performance involve risks and uncertainties that are difficult to
predict and, accordingly, our actual results may differ materially from the results discussed in our forward-looking statements.

Although we believe that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause
actual outcomes and results to be materially different from those indicated in such statements, including but not limited to changes in the housing market and
North American economies, levels of new home construction and repair and remodel, our ability to maintain our competitive positions in our industry, risks
associated with acquisitions and other strategic initiatives and investments, access to and availability of labor and raw materials, risks associated with doing
business globally, our ability to successfully innovate and other risks described in our Annual Report on Form 10-K as filed with the Securities and Exchange
Commission. Except as required by law, we undertake no obligation to update or revise any forward-looking statements to reflect changed assumptions, the
occurrence of anticipated or unanticipated events, new information or changes to future results over time or otherwise.

Use of Non-GAAP Financial Information

This presentation may include financial measures, including EBITDA before charges/gains, operating income before charges/gains, free cash flow, operating
margin before charges/gains, and diluted EPS before charges/gains that are derived based on methodologies other than in accordance with U.S. generally
accepted accounting principles (GAAP). We offer these measures to assist investors in assessing our financial performance and liquidity under GAAP, but
investors should not rely on these measures as a substitute for any GAAP measure, including net income or operating income. In addition, these measures may
be inconsistent with similarly titled measures presented by other companies. All financial information presented herein is unaudited. All data in this report is from
continuing operations. For more information, including reconciliations of these non-GAAP financial measures to the most comparable GAAP measures, please
visit the "Investor Center" section of the Company's website at www.FBHS.com.

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