DRIVING OUTPERFORMANCE - THE FBHS ADVANTAGE & STRONG HOUSING - Investor Presentation April 2021
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T H E F B H S A DVA N TAG E & ST R O N G H O U S I N G DRIVING OUTPERFORMANCE Investor Presentation April 2021
Learn About the Opportunities Our Commitment to ESG FBHS Overview The FBHS Advantage The Housing Market Financial Outperformance and Outlook This presentation contains forward-looking statements and uses Non-GAAP information. For more, please read our Disclaimer Message at the end of this presentation. 2
Elevating our Focus on ESG to View our Drive Long-term Shareholder Value ESG Report: www.fbhs.com/ global-citizenship/esg Environmental Social Governance ● Suite of eco-friendly plumbing, ● Laser-focused on worker safety, ● Broadened ESG oversight doors, and decking products especially during pandemic; through the Nominating, contribute to efforts in water FBHS OSHA recordable incident Environmental, Social & and forest conservation and lost-time rates are better Governance Committee of the than benchmarks Board of Directors ● Transitioned to a more robust Environmental, Health & Safety ● Commitment to be a leader in ● Adopted aspects of GRI and web platform to improve data social change, including SASB as key guideposts to frame collection and decision making unconscious bias training for ESG initiatives and strategic plan employees, employee resource ● Evaluating the TCFD framework groups, joining the CEO Action ● Board member refreshment and developing a carbon for Diversity & Inclusion and the increased diversity and mitigation strategy and goals Kellogg Foundation Expanding independent oversight Equity Program 3
Fulfilling the Dreams of Home Fortune Brands (NYSE: FBHS) is a home and security products company built on industry-leading brands and innovative products for kitchens, bathrooms, entryways and outdoor living spaces. #1 #1 Products North American Fiberglass & that save consumer Products that storm door faucet brand water conserve energy system brands Products that Leading Products that are made from cap. composite support the #1 #1 & PVC eco- Market share North American recycled decking & critical home in N.A. cabinets Products that padlocks brand 4 materials railing brand industry protect people 4
Company Overview Business Mix by Channel* U.S. Home Centers 30% Attractive, consumer-driven categories with Wholesale Dealer & Specialty Retail 25% 19% leading brands and strong channel positions Other Retail Builder Direct 6% 4% International 16% Business Mix by End Market* Repair & Remodel 50% SF New Construction 23% Multi-Family & Commercial 10% International 16% $6.1B FBHS Net Profit Source % Of Total FBHS as of YE 2020 Within our Key N.A. Residential Market* 22% Plumbing Net Sales YE 2020 Repair & Remodel 65% 51% Cabinets New Construction 35% Outdoors & Security FY20 Sales 27% Plumbing $2.2B Cabinets $2.5B Outdoors & Security $1.4B Net Profit represents segment operating income before charges and gains, excluding Corporate G&A expense. *Company data for the year ended December 31, 2020. 5
Increasing Shareholder Value: Leveraging the FBHS Advantage to drive outsized opportunities in a strong housing market Driving Outperformance Increasing Shareholder Value Growth Margin Above Improvement Market Lower Organic Volatility 6
Deploying the FBHS Advantage Across the Organization to Drive Revenue & Profit Growth ● Strong foundation of consumer-driven categories, industry-leading brands and strong channel positions ● Leveraging core capabilities / centers of excellence. Examples include: – Business simplification – Category management – E-commerce / digital enablement – Supply chain & next-gen sourcing ● Prioritizing investments to the most attractive opportunities ● Leveraging synergies across brands from channel and distribution expertise and broad market insight ● Re-basing cost platforms with more efficient SG&A 9
The FBHS Advantage in Action Brand Building and Channel / Leveraging Cross-Company Global Supply Chain Distribution Synergies Experience Synergies Acquired Fiberon and leveraged FBHS' advantaged portfolio approach Global and indirect sourcing, freight and Therma-Tru's strong wholesale allows for synergies created within our other common core competencies are distribution network to grow Fiberon operating companies. Operating centrally developed and leveraged at FBHS brand awareness and customer reach. Councils across brands share best to get advantaged cost efficiencies for our practices and common core capabilities leading brands. Recent acquisition of LARSON to to create fuel for growth and enhance benefit from synergies as being part margins – a significant investment made of larger Outdoors & Security and a multiplying effect on returns. business. 10
The FBHS Advantage Drives Outperformance and Increases Shareholder Value Creation Growth Above ● Fuel high-potential growth engines and innovation Market ● Build on sustainable competitive advantages ● Drive excellence in FBHS Advantage capabilities to unlock fuel and Margin margin Improvement ● Ensure lean and continuous improvement culture ● Maintain healthy core business Lower Organic ● Take proactive steps to maximize agility and flexibility in a dynamic market Volatility ● Be prepared to respond quickly for upside and downside scenarios 11
Deploying the FBHS Advantage: Execute to Drive Outperformance 1 2 3 4 Grow Fuel Execute Deploy Capital Strong brands Lean operating model Culture of Prioritize investment performance, safety & to best projects Leading markets FBHS Advantage continuous (U.S., China) capabilities improvement Significant free cash flow generation New product vitality • Business simplification Empowered, diverse & creates consistent Advantaged routes • Category management inclusive teams fuel for growth to markets • E-commerce & digital Leadership in ESG Return cash to shareholders • Supply chain & sourcing 12
Housing Strong is a Great Housing Market Place to Be 13
Multi-Year Opportunity to Address Significant Shortage in Housing Supply Our key U.S. housing market has been fundamentally underbuilt over the last decade Housing Demand (In Millions) 2.4 2.2 1.7 1.7 1.7 1.8 1.7 1.6 1.7 1.5 1.6 1.2 1.3 1.3 1.0 1.1 0.7 0.7 0.7 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021F Note: Housing demand equals the sum of HH formations, net depletions, natural vacancies and second homes Yearly & Cumulative Over/(Under)-Build (In Millions) 0.9 1.3 0.7 0.7 0.8 1.0 1.0 0.9 0.3 0.4 0.6 0.4 0.1 0.1 0.0 0.1 -0.6 -0.1 -0.3 -0.1 -0.6 -0.6 -0.5 -0.4-0.3 -0.7 -0.6 -0.5 -0.4 -0.7 -0.8 Cumulative Over/(Under)-Build -1.4 -2.5 -2.0 -2.9 -3.1 Yearly Over/(Under)-Build -3.2 -3.2 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021F Source: U.S. Census, HUD, FBHS Analysis 14
Attractive Fundamentals Drive Housing Market that is Strong Now and Into the Future Favorable Underlying Affordability & Demographics Strong Financing for Housing Fundamentals Support Formation Support Housing Housing Market & R&R Growth Growth 15
Favorable Demographics for Housing Formation Millennials: Age 25-35 Population (In Millions) 30 Prime age for first home purchase ● Higher demand for 29.0 29.1 entry-level and first 29 28.8 28.4 step-up single- 28.0 28 27.5 family homes 27 26.8 26.5 ● Continued migration 26.3 26 to ex-burbs and suburbs 25 ● Demand for smart 24 home technology 2017 2018 2019 2020 2021 2022 2023 2024 2025 Baby Boomers: Age 60-80 Population (In Millions) 75 Living independently ● Higher demand for longer 72.6 71.4 aging-in-place 70.2 70 68.8 products 67.1 65.4 65 63.5 ● COVID-19 driving 61.7 demand for 60 59.8 independent living 55 50 2017 2018 2019 2020 2021 2022 2023 2024 2025 16 Source: US Census Population Projections
Affordability & Financing Support Housing Market Growth Low Relative High Levels of Healthy Consumer Interest Rates Home Equity Balance Sheets FED expected to keep fed Americans sitting on Consumer balance sheets fund rates near zero record $7T+ of untapped up $2T during COVID-19 through 2022 home equity 17 Source: Federal Reserve, Black Knight, J.P. Morgan
Underlying Strong Fundamentals Support R&R Spend Aging housing stock High home equity and home price appreciation Stability + Growth New Tight housing supply Construction FBHS benefits from 35% Prioritization of home R&R stability while functionality capturing upside 65% from new R&R construction activity Two-thirds of our North American residential sales are tied to the stable and growing R&R market 18
Families Consistently Spend on R&R through a Variety of Cycles Re-value of Historical R&R Growth* home driving (Average of HIRI Home Improvement & Retail Sales of Building Materials) growth above historical 15% average of 4-6% FBHS market forecast: 5.5% to 7.5% CAGR 10% 5% 0% '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21-23F Source: HIRI, U.S. Census, FBHS analysis. *Market growth expectations reflect our best estimates of end-market growth for our products and services, weighted based on our exposure. 19
Existing Housing Market & Home Investment Trends Have Accelerated and Sustained During COVID-19 DIY Activity Remains Strong (% of Homeowners Starting Projects) 70% 60% 70% 70% 66% 50% 61% 65% 40% Mar ’20 May ’20 Jul ’20 Sep ’20 Mar ‘21 Consumer R&R Priorities 1. Kitchen 2. Backyard 3. Bathroom Over 90% of homeowners say 4. Flooring “the quality and comfort of my home is AS or MORE IMPORTANT to me now compared to before COVID” 5. Decor (paint, furniture) Source: The Farmsworth Group, Harvard Joint Center, Census, John Burns 20
Financial Outperformance and Outlook 21
Value Continues to Be Created for Stakeholders Five-Year Growth 1,200 31% Five-Year Growth Total Net Sales $1,018 $6.1B 1,000 $855 $868 $920 22% 800 $777 Operating Income 600 $857M 400 34% 200 Earnings Per Share $4.19 0 2016 2017 2018 2019 2020 52% EBITDA Note: EBITDA, Operating Income and EPS are on a before charges / gains basis (In Millions) 22
Driving Outperformance in a Variety of Macro Environments in 2020 Financial Performance Comparison FY 2020 vs. PY Net Sales EBITDA EPS FBHS 6% 11% 29% Peer Average(1) (~0%) 7% (-12%) Outperformance +600 BPS +400 BPS +4100 BPS (1) Peers not reporting on calendar fiscal cycles were adjusted to match comparable calendar periods. EPS is GAAP EPS. Source: IHS Markit Total Shareholder Return (2020) Peer A 45% Peer H 18% Peer O 4% Peer B 35% Peer I 17% Peer P 4% FBHS Peer Avg. S&P 500 Peer C 27% Peer J 17% Peer Q 3% 33% 21% 18% Peer D 26% Peer K 16% Peer R -5% Peer E 25% Peer L 14% Peer S -9% Peer F 21% Peer M 12% Peer T -9% Peer G 18% Peer N 10% Peer set includes Allegion, AO Smith, Ball, BorgWarner, Dover, Ingersoll-Rand, JELD-WEN, Leggett & Platt, Lennox, Masco, Mohawk, Newell Brands, Owens Corning, Parker Hannifin, Pentair, RPM, Sherwin-Williams, Snap-On, Stanley Black-Decker, Whirlpool; Total shareholder return peer average is weighted by market capitalization 23
We anticipate Strong End Markets for our Products and Services, Especially in the U.S. 2021 to 2023 Market Growth Expectations* Global Market ● Expecting +6% to +8% CAGR Outlook ● Expecting +6.5% to +8.5% CAGR U.S. Market Outlook ● U.S. Repair and Remodel (R&R): +5.5% to +7.5% ● U.S. New Construction: +8% to +11% *Market growth expectations reflect our best estimates of end-market growth for our products and services, weighted based on our exposure. The percentages above reflect 3-year CAGR off 2020 market performance. 24
After Strong Execution in 2020, Expecting Leading Growth and Profitability in a Strong Housing Market 2020 2020-2023 CAGR Based on Market Assumptions: Net Sales: Net Sales: Based on 3-Year +5.7%1 +8% to +11% Market Growth CAGR: FBHS OI Margin: OI Margin: 14.1% 16% to 17% ● Global Market: +6% to +8% Net Sales: Net Sales: Global +8.6% +7% to +9% ● U.S. Market: Plumbing +6.5% to +8.5%, of which: OI Margin: OI Margin: Group 22.2% 22%+ – U.S. Repair and Remodel: Net Sales: Net Sales: +5.5% to +7.5% +3.4% +6.5% to +9.5% Cabinets – U.S. New Construction: OI Margin: OI Margin: 10.4% 14% +8% to +11% Net Sales: Net Sales: Outdoors +5.2%1 +14% to +17% & Security OI Margin: OI Margin: 14.5% 17% to 19% 1LARSON sales not included in 2020 sales figures 2020-2023 net sales growth ranges reflect estimated compound annual growth rates (CAGR) from 2020-2023 based off 2020 performance. 25
Fortress Balance Sheet Driving Value for Stakeholders Almost $6 Billion Deployed since 2012 Strong Long Free Cash History of Flow Dividend Generation Growth No Near-Term Accretive & Debt Strategic Share Maturities Repurchases 26
Significant Capital Deployment Over Next Three Years Drives Growth and Outperformance Potential to deploy $3B-$5B+ of capital through 2023 to drive further value creation – almost equaling the amount deployed since the 2011 spin ($ in Millions) ($ in Millions) Capital Deployment Deployment Potential 2012 to 20201 2021 to 20231,2 Source: Source: Cash Available Cash Cash $3,924 to Drive Cash $2,200 - 2,500 Deployed Added Debt 1,857 Incremental Added Debt 800 - 2,700 Value Total $5,781 Total $3,000 - 5,200 Acquisitions $2,810 Acquisitions & Share $2,500 - 4,700 Repurchases Share Repurchases 2,174 Potential Capital Dividends ~500 Dividends 797 Capital Allocation Allocation Total $3,000 - 5,200 Total $5,781 Net Debt to EBITDA3 2.1x Net Debt to EBITDA 2.0x to 2.5x 1EBITDA is before charges / gains on a continuing operations basis. Potential deployment includes $255 million of share repurchases 2 M&A debt capacity assumes target acquired at 10x EV/EBITDA multiple and levered at 2.5x 3 Net Debt to EBITDA as of year-end 2020 27
Our Opportunities Have Never Been Greater Brand Expansion Opportunities ● New core businesses 1 ● ● Adjacent categories E-commerce ● Cross-branding ● China growth Leading Home Innovation & Trends ● Connected products 2 ● Digitization of water ● Material-conversion / Outdoor living ● Home investment trends External Growth 3 ● Generate & strategically deploy capital ● M&A and partnerships 28
Environment, Social & Governance (ESG) Matters Permeate our Business ● ESG principals are foundational to FBHS being a profitable company, respected employer and responsible corporate citizen. ● Our ESG Report provides a resource to address questions related to specific ESG metrics and initiatives we believe are meaningful to our business, including: – Safety Targets and Safety Programs View our – Employee Health & Wellness Benefits ESG Report at: – Diversity, Equity & Inclusion and Development www.fbhs.com/ – Energy and Water Usage global-citizenship/esg – Waste and Recycling – Manufacturing Responsible Products – Environmentally-Friendly Innovations – Ethical Standards for Employees & Partners 29
Disclaimer Notice on Forward-Looking Statements This presentation contains certain "forward-looking statements" regarding business strategies, market potential, future financial performance and other matters, including all statements with respect to "next phase," "plan," "plan to win," "continued performance," "what we see," "expected growth," "outlook," "future," "target," "potential" and "guidance" and statements with words such as "will," "believe," "capability," "should," "could," "expect," "estimates" or "projected" or the letter "E". Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is based on the current plans and expectations at the time of this presentation. Our views about future performance involve risks and uncertainties that are difficult to predict and, accordingly, our actual results may differ materially from the results discussed in our forward-looking statements. Although we believe that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those indicated in such statements, including but not limited to changes in the housing market and North American economies, levels of new home construction and repair and remodel, our ability to maintain our competitive positions in our industry, risks associated with acquisitions and other strategic initiatives and investments, access to and availability of labor and raw materials, risks associated with doing business globally, our ability to successfully innovate and other risks described in our Annual Report on Form 10-K as filed with the Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise any forward-looking statements to reflect changed assumptions, the occurrence of anticipated or unanticipated events, new information or changes to future results over time or otherwise. Use of Non-GAAP Financial Information This presentation may include financial measures, including EBITDA before charges/gains, operating income before charges/gains, free cash flow, operating margin before charges/gains, and diluted EPS before charges/gains that are derived based on methodologies other than in accordance with U.S. generally accepted accounting principles (GAAP). We offer these measures to assist investors in assessing our financial performance and liquidity under GAAP, but investors should not rely on these measures as a substitute for any GAAP measure, including net income or operating income. In addition, these measures may be inconsistent with similarly titled measures presented by other companies. All financial information presented herein is unaudited. All data in this report is from continuing operations. For more information, including reconciliations of these non-GAAP financial measures to the most comparable GAAP measures, please visit the "Investor Center" section of the Company's website at www.FBHS.com. 30
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