Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox

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Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
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    Drawing Connections: Medical Comics
    and the Patient-Provider Relationship
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         Add medical comics to your communication toolbox

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Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
Agenda
• Introduction
• What is graphic medicine?
• What makes graphic medicine a good communication tool?
• How effective is graphic medicine?
• How do health care facilities use graphic medicine?
• How do we reach patients through graphic medicine?
• Activity: Create your own communication piece
• Q&A session
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
What is graphic medicine?
• Graphic medicine is the use of comics in medical education and
  patient care
• Dr. Ian Williams coined the term “graphic medicine”
• You might also hear the term “graphic pathographies,” which are
  illness narratives in a graphic medium
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
GraphicMedicine.org

Spanish sister site: https://medicinagrafica.com/
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
Topics and format

By: Brian Fies                                                 By: MK Czerwiec
Topic: Cancer                                                  Topic: HIV/AIDS
Format: Web comic, Graphic novel                               Format: Memoir

                                   By: Massachusetts General
                                   Hospital
                                   Topic: Diabetes
                                   Format: Educational comic
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
Topics and format (cont.)

By: Alex Thomas                                     By: Seattle & King County Public
Topic: Asthma                                       Health Offices
Format: Educational comic   By: John Swogger and    Topic: Flu
                            Kirsti Evans            Format: Comic book
                            Topic: Autism
                            Format: Graphic novel
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
What makes graphic medicine a good
communication tool?

                      Brosh, Allie. “Boyfriend Doesn’t Have Ebola. Probably.” Hyperbole and a Half, 10 Feb., 2010,
                      http://hyperboleandahalf.blogspot.com/2010/02/boyfriend-doesnt-have-ebola-probably.htm
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
What makes graphic medicine a good
communication tool?
• Group activity

• Each table will get a graphic medicine piece

• Discuss the pros and cons of the piece in your group
   • What works? What doesn’t?

• We will come together to discuss as a class afterwards
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
Common themes/observations

            Class discussion
Drawing Connections: Medical Comics and the Patient-Provider Relationship - Add medical comics to your communication toolbox
Group 1

          Seattle & King County Public Health. Stay Safe in the
          Heat.
          https://www.kingcounty.gov/depts/health/emergen
          cy-preparedness/preparing-
          yourself/~/media/depts/health/emergency-
          preparedness/documents/stay-safe-in-the-heat-
          EN.ashx
Group 2

          Chang VP, Mitchell B. Annals Graphic Medicine - Draw
          the Line. Ann Intern Med. 2017;166:W57–W63. doi:
          10.7326/G16-0028.
          https://annals.org/aim/fullarticle/2629543/annals-
          graphic-medicine-draw-line
Group 3

          Farris GE. Annals Graphic Medicine - Dr. Mom: Infection
          Control. Ann Intern Med. 2019;171:W27–W28. doi:
          10.7326/G19-0048. https://annals.org/aim/article-
          abstract/2749385/annals-graphic-medicine-dr-mom-
          infection-control
Terminology
• Balloons: word, non-verbal, sound, thought
• Borders
• Gutters
• Panel: size, number, shape
• Visual symbols

    *Book suggestion: Understanding Comics by Scott McCloud (CLIO link)
How effective is graphic medicine?
 hypothyroidism                                                                                 how hyperthyroidism works

Seluk, Nick. “Hypothyroidism” the Awkward Yeti, 8 Dec., 2014, http://theawkwardyeti.com/comic/hypothyroidism/
Seluk, Nick. “How Hyperthyroidism Works” the Awkward Yeti, 4 Dec., 2014, http://theawkwardyeti.com/comic/hyperthyroidism-works/
How effective is graphic medicine?
• Additional journal articles handout
• QxMD collection- Medical Comics

                                        https://library.cumc.columbia.edu/read-qxmd-app-one-tap-away-pdfs
Study 1
• Developing a Motion Comic for HIV/STD Prevention for Young People
  Ages 15–24
       • Used a motion comic to discuss HIV/STD-related knowledge, attitudes, beliefs,
         and behavioral intentions (KABI)
       • Found that the intervention improved HIV/STD-related KABI
           • Reduced HIV stigma, while increasing HIV knowledge and behavioral
             intentions to practice safe sex

Willis, L. A., Kachur, R., Castellanos, T. J., Nichols, K., & Mendoza, M. C. B. (03/2018). Developing a motion comic for HIV/STD prevention for young people ages 15-24,
part 2: Evaluation of a pilot intervention. doi:10.1080/10410236.2016.1255841
Study 2
• Comic strips help children understand medical research: targeting the
  informed consent procedure to children's needs.
       • Used a comic strip to explain medical research basics, the goal of the
         research, and the ability to withdraw
       • Helped the children understand the research process and informed consent

Grootens-Wiegers, P., de Vries, M. C., van Beusekom, M. M., & van Dijck, L. (2015). Comic strips help children understand medical research. targeting the informed
consent procedure to children's needs Elsevier. doi:10.1016/j.pec.2014.12.005
Study 3
• Streetwize UK: a controlled trial of an AIDS education comic
       • Used an educational comic to discuss AIDS-related knowledge, attitudes, and
         behavioral intentions to 14 year olds
       • The experimental group had higher levels of knowledge after the comic
         intervention
              • They learned about HIV transmission and condom use to reduce risk
              • The comic significantly impacted attitudes and beliefs, but had minimal effect on
                behavioral intentions

Pamela A.Gillies, Ann Stork, Mandy Bretman, Streetwize UK: a controlled trial of an AIDS education comic, Health Education Research, Volume 5, Issue 1, March 1990,
Pages 27–33, https://doi.org/10.1093/her/5.1.27
Benefits of graphic medicine
• Populations: young people or non-native speakers
• Topics: dense, heavy, or complicated
• Emotions: anxiety, empathy, etc.
Translations

https://www.kingcounty.gov/depts/health/emergency-preparedness/preparing-yourself/pandemic-flu/comic.aspx
How do we reach patients through graphic
medicine?
• Solo vs. collaboration

• Different types of media
   • Cartoons, comics, web comics, zines, graphic novels, brochures, telenovelas,
     etc.
Different types of media
• Social media campaign                              • Fotonovela

Mental Health America                                Rural Women’s Health Project
https://www.mhanational.org/mentalillnessfeelslike   https://www.rwhp.org/fotonovela.html
Different types of media
• Zine                                                    • Hospital comic

                                                          Massachussets General Hospital
https://www.etsy.com/listing/652547282/a-friendly-guide-to- https://www.massgeneral.org/diabetes/assets/pdfs/20161026
a-carefree?ref=shop_home_active_11                          _DSME-Insulin_Comic.pdf
Create your own communication piece
• Let’s pick a broad topic to base our comics on

• Feel free to use any of the available templates, stickers, and/or
  writing utensils

• Feeling stuck? Let me know!
Discussion of communication pieces
• Would anyone like to share?
   • This is completely optional

• What are some of the different ways we addressed similar topics,
  emotions, concerns, etc.?
Q&A Session
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