Downtowns Atlantic Canada Conference - BID PROPOSAL
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Downtowns Atlantic Canada Conference BID PROPOSAL Submitted by:
Contents
Table of 1 Message from BID Executive Director
2 Downtown Sydney is Ready to Host
3 Overview: Location, Getting Here, &
Tradition of Hosting Events
4 Program: Tours, Themes, & Speakers
6 Downtown Sydney Map
7 Venues
8 Accommodations
10 Projected Budget
11 Appendix A: Dinner Location & Menu
RAVEL &
MESSAGE FROM BID EXECUTIVE DIRECTOR
As a region that has received many tourism accolades, we are confident that Cape Breton
would be the ideal location for the 2020 DAC Conference. Your delegates will have an
opportunity to journey to one of North America’s first multi-cultural societies, where ancestry
is treasured and our roots deep.
Our objective with this bid document is to outline our vision and goals to make DAC
Conference 2020 one of the best experiences ever. In addition to longstanding music history,
culture and tremendous community support, Cape Breton Island has a proven track record in
hosting world-class events including the 2019 Scotties Tournament of Hearts, the 2016
International Indigenous Tourism Conference, and the 2016 Travel Media Association of
Canada Conference, to name a few. These events were successful due to strong partnerships
between organizations in the CBRM who have a vested interest in bringing events and
conferences to Sydney and areas. We want your delegates to enjoy our delicious cuisine, Celtic
music, and unique cultural experiences while showcasing East Coast hospitality at its highest
level.
Our Bid Committee believes this event will exceed all expectations of DAC and we hope we
have the chance to showcase why we use the slogan, “Your Heart Will Never Leave.” Cape
Breton Island is easy to find but hard to forget once you have experienced all of what we have
to offer as an event destination. We hope to host you in Downtown Sydney!
Sincerely,
Michelle Wilson
Executive Director
Sydney Downtown Development Association
michelle@downtownsydney.ca
902.304.9996
902.562.3399
1
DAC Conference
June 10 to 12, 2020
Downtown Our city is ready to host the
Sydney is members of the Downtown
Atlantic Canada Conference
here in Sydney, Cape Breton!
ready to Here are some of the
highlights of our special
host city:
host! A committed and dedicated host
organization with the enthusiasm and
skills required to meet all hosting
· · · · · · · · · requirement.
Sydney Downtown Development Modern accommodation, conference facilities
and special events venues within Downtown
Association is ready and excited Sydney with a capacity to host various-sized
for the opportunity to host meetings or conference.
Downtown Atlantic Canada
Conference from June 10 to 12, A history of hosting provincial and national
conferences & events including Economic
2020! Development Association of Canada,
Canadian Association of Chiefs of Police, as
well as signature events like Celtic Colours,
Kitchen Fest, East Coast Music Awards and
This Conference promises to be as rooted sporting events like the National Aboriginal
Hockey Championships & Scotties
in a strong program as well as in the rich
Tournament of Hearts!
cultural fabric of our island! You’ll go
home feeling connected to a special When you taste the incredible flavours of
local east coast cuisine, your tastes buds
island and to special people! will be left wanting more.
Rich in culture, our island sets us apart.
Cape Bretoners are known for our
hospitality – we always make you feel
welcome!
2
A Rich Tradition of Hosting
OVERVIEW Major Festivals & Events
Cape Breton is proud to host major
Location festival, conferences and events each
Cape Breton Island is located on the year including regional, national and
eastern side of Nova Scotia and makes international sports championships.
up one third of the province. It is
consistently ranked as one of the
world’s top travel destinations.
The Cape Breton Regional Municipality,
known locally as CBRM, is the urban
centre of the Island with all the
amenities of a city, but with a unique
down-home atmosphere. Easy
accessibility and full services make Cape
Breton a destination for conferences,
festivals, national events and smaller
regional activities. CBRM is the second
largest municipality in Nova Scotia.
Getting Here
Sydney has a full-service airport, the J.A. Douglas
McCurdy Sydney Airport, with daily direct flights
from Halifax and Toronto, and numerous daily
connections via the Halifax Stanfield
International Airport. The Airport is located a
short 10-minute drive from Downtown Sydney.
Road access is through the Trans-Canada 105 in
Nova Scotia which leads right over the Canso
Causeway into Unama’ki
- Cape Breton.
3
Program
As host, Sydney Downtown Development
❖ Cape Breton Centre for Craft &
Association will pull out all the stops to
Design: Visit a world-renowned
work with you to ensure all members have
gallery, and artisan studio space in
a memorable and learning experience
the heart of the downtown. It is an
while in Sydney for the 2020 DAC
integral and leading force in the
Conference. Cape Breton Island is known
educational, promotional and
for its hospitality, culture, and abundance
economic development of the craft
of talent. We hope to showcase many of
sector on Cape Breton Island with a
these aspects throughout the program.
membership of over 300 individuals
and organizations throughout Cape
Downtown Sydney, like many other
Breton Island, the traditional and
downtowns, has struggled with the close of
unceded territory of the Mi’kmaw
major industries and the rise of online
people of Unama’ki.
shopping and big box outlets. With major,
recent public investments; there has been a ❖ The Convent - Social Innovation &
new energy infused into our downtown. We Cultural Centre: When the Convent re-
are on the cusp of major changes and we opens it will be home to four larger
want to share how people are taking arts organization tenants, three
advantage of these investments with you. meeting/presentation spaces (15
people, 40 people, and 100 people),
an open lounge/cafe and community
kitchen, and over 40 independent
Mobile Tours – Urban Laboratory artists and artist collectives within 21
Opportunities for mobile tours throughout private studio spaces and 22
the downtown could include: furnished spaces in a large open
studio.
❖ Reconciliation Mural: To hear about a
recent commissioned reconciliation ❖ Site of the new of NSCC – Marconi
mural from members of the Campus in the Downtown: This
Regeneration Committee as well as relocation will support the
the artists. revitalization of the downtown. It will
not only change the landscape of
❖ Port of Sydney: Downtown Sydney for years to come,
o Tour of the newly built second it is already impacting the downtown
cruise berth. It is a very exciting with private sector representatives
expansion for Sydney, and Cape taking steps to prepare and take
Breton, allowing for simultaneous advantage of this investment now!
berthing of 3 vessels. The project
is valued at $20m. ‘This new campus is an investment
in our students, the community and
o It was also recently approved that a is a welcome addition to Sydney’s
helipad would also be constructed evolving downtown.’
on the property, adding to the
offerings and experiential value. The Honourable Stephen McNeil
Premier of Nova Scotia
4
Program
Themes Roger Brooks - An expert on placemaking,
Based on discussions during the 2019 travel trends, community branding, and
Conference, topics or themes for downtown revitalization, Roger is an
consideration include: internationally renowned thought leader.
Over the past 30 years, Roger has helped
▪ Engaging Members
thousands of people transform ordinary
▪ Social Media Marketing communities, downtowns, businesses, and
attractions into incredibly successful
▪ Open Discussion - Speed Networking
destinations through speaking and
▪ Breakout Sessions consulting. He could deliver content on
▪ Safe Injection Sites many topics including finding the right
board members, activities vs
▪ Accessibility/Mobility/Inclusiveness festivals/events, attracting the right biz
▪ Board Structure & Governance mix, increasing retails sales, how to stay
open after 6pm, creating action plans,
▪ How to raise the profile of BID/IDA branding, and more.
▪ Reducing Sprawl (https://www.rogerbrooksinternational.com
/speaking-and-consulting)
▪ Political Panel – Partners in Growth
▪ Attracting Right Business Mix Doug Griffiths – A Canadian, dynamic
▪ Year-Round Activities vs Festivals & speaker and author of ‘13 Ways to Kill Your
Events Community.’
(https://www.13ways.ca/speaking/)
Speakers Mandy Rennehan – A very compelling
speaker. Her presentations usually focus on
National or International Speakers
the importance Blue collar workers, the
National Trust for Canada - preserving service industry, and the story of coming
historic places downtown from nothing and creating an empire.
(https://nationaltrustcanada.ca/what-we- (https://mandyrennehan.com/mandy-
offer) speaks/)
Ed Mazria - The 2030 Challenge (All new
buildings, developments, and major
renovations shall be carbon-neutral by
2030). (https://architecture2030.org/)
5
6
Venues
Throughout Cape Breton Regional
Municipality, there are many venues and
restaurants that could meet the
conference program requirements.
including:
Joan Harriss Cruise Pavilion
The Joan Harriss Cruise Pavilion is a multi-
purpose venue that can accommodate large
and small events. East Coast Music
Awards, Celtic Colours International Festival,
CBC, and numerous other organizations
have staged highly acclaimed events at this
flexible, dynamic facility. It is also home
to Flavour on the Water restaurant which
can be found on the second level.
Governor’s Pub & Restaurant
Governor’s Pub and Restaurant prides itself
on its traditional Celtic pub feel and the
largest selection of beers on tap in Cape
Breton. Last year Governor’s played host to
160 music concerts and events. The pub
has a reputation as an intimate venue and
as a result has been host to several live
recording sessions. Governor’s Pub and
Restaurant is located in the heart of
downtown Sydney.
7
Accommodations
Where to stay in Sydney
The Cape Breton Regional Municipality
has more than 850 quality rooms with
excellent amenities and courteous,
knowledgeable service.
Holiday Inn
Sydney Waterfront
The Holiday Inn Sydney Waterfront is uniquely
suited to meet our needs for the DAC Conference.
Conveniently located downtown on the beautiful
Sydney waterfront, the hotel is a mere 13 km from
JA Douglas McCurdy Sydney Airport and within
walking distance to major attractions, venues,
restaurants, and retail shops.
The Holiday Inn provides excellent accessibility and
entertainment options. The facility has several dining
options for guests whether it be in the hotel’s
restaurant or pub or room service.
Services Include:
❖ Completed renovations in all guest rooms in
2017.
❖ Newly Upgraded Technology
❖ Room Rate: $149 plus taxes.
❖ Centrally located Downtown Sydney with excellent
accessibility and entertainment options.
❖ Large parking area.
❖ Health club—indoor pool, saunas, whirlpool and exercise
room
❖ Meeting spaces with food & beverage and audio-visual
services available.
❖ holidayinn.com
8Holiday Inn Sydney Waterfront
MEETING ROOM LAYOUT & CAPACITY CHART
9Budget
DAC CONFERENCE
June 10-12, 2020
PROJECTED BUDGET
PROJECTED REVENUE AMOUNTS
DAC $1,000.00
Registration ($200/person @ $50.00) $10,000.00
Sponsorships $3,575.00
Total Projected Revenue $14,575.00
PROJECTED EXPENSES AMOUNTS
Conference Venue – Holiday Inn Sydney Waterfront
▪ Meeting Rooms $1,500.00
▪ Equipment Rentals & Amenities $352.00
▪ Meals/Snacks $5,575.00
Keynote Speaker (Accommodations/Travel/Pier Diems/Fees) $2,500.00
Networking Reception
▪ Room Rental (Kavanagh Room at Joan Harriss Pavilion) $173.00
▪ Food $750.00
▪ Music $200.00
▪ Sou’wester Induction $75.00
Dinner at Governor’s Pub & Eatery (proposed menu – Appendix A) $2,000.00
Delegate Bags $250.00
Printing Costs $700.00
Miscellaneous (Transportation, Speaker Gifts, Lanyards, etc.) $500.00
Total Projected Expense $14,575.00
Note to Budget: Revenue & Expenses are projected.
All items & amounts will need to be confirmed.
10Appendix A
Dinner Location & Menu:
Governor’s Pub & Eatery
233 Esplanade
Sydney, NS
B1P 5Y8
11CONTACT FOR BID PROPOSAL Michelle Wilson Executive Director Sydney Downtown Development Association michelle@downtownsydney.ca 902.304.9996 902.562.3399
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