Do Contactless Rewards Right - A Comprehensive Guide to the Latest and Greatest - Blackhawk Network
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Do Contactless Rewards Right A Comprehensive Guide to the Latest and Greatest
Everyone’s On Their Smartphones—
Why Aren’t Your Rewards?
Our phones are almost always within incentive programme strategy. People want to be
an arm’s reach, and we’re connected to connected—but are you meeting them there?
them 24/7. We use them for everything. Do your rewards offer the same mobile and
In fact, the daily average amount of time contactless experience you’ve worked hard to
spent on phones in the UK is 3 hours and create in other areas of your business?
23 minutes.* We at Blackhawk Network have created this
handbook to get you up to speed on why people
People now expect contactless integration in all
want contactless incentives, why there’s an
facets of their day-to-day lives—receiving and
increasingly urgent need to offer them, and how
redeeming rewards are no exception.
to do it right.
The contactless environment is impacting every
aspect of modern business, even down to your
*Source: https://www.
codecomputerlove.com/blog/
screen-time-stats
The Need for Speed Now more than ever, people expect to be rewarded for their loyalty, purchases, workplace accomplishments and more. And as people have become accustomed to fast, contactless lifestyles, they expect to receive their rewards soon after earning them, and on the devices they use all day, every day. Forward-thinking businesses like Blackhawk Network know that consumers, employees and partners rely on smartphones as extensions of themselves, and it’s vital to meet people in the contactless world. Reward strategy must be the same. Consider this: our Loyalty Evolution Whitepaper says that 44% of respondents want to be rewarded little and often (weekly or monthly)*. This is both more easily facilitated and cost-effective through using contactless rewards. The expectation for fast, contactless rewards is real— make sure your incentive programme and your reward provider are keeping up in the right way. *Source: The Loyalty Evolution report, Blackhawk Network 2019
Rewards as Versatile as the Rest of Your Business Including a mix of contactless rewards in your engagement strategy can lead to a better reward experience and keep your business relevant among mobile-minded people. It can also help reinforce your business objectives. The speed and flexibility offered by contactless rewards can keep your recipients happy, but they can also help your business: • Extend brand engagement • Reach different audiences no matter their geographic location • Create ongoing sales and marketing opportunities • Make reward programme results trackable • Increase efficiency • Cut overheads (contactless rewards don’t require printing and shipping costs) But it’s not just enough to offer contactless rewards. You need to do it right. Curious about what contactless rewards are available? Let us walk you through the options—all offered by Blackhawk Network.
One4all Digital Gift Card WHAT: One4all Digital Gift Card is our multi-retailer digital wallet solution, with personalisation features. HOW: Recipients receive an email or SMS inviting them to claim their gift card. Once claimed they can add it to their mobile wallet and spend instore or online at 130+ retailers. WHY: This product is quick to deliver and can contain a personalised message or video, which is perfect for brand awareness. The digital wallet functionality means that recipients have full control over the way they spend their reward. The British have the third highest e-wallet usage in the world, with 5% of all point of sale transactions (one in every twenty) coming from a digital wallet user*. *Source: https://www.fintechnews.org/the-number-of-mobile-wallet-users-grows-by-140-million-per-year/ Our prepaid cards are issued by GVS Prepaid Limited, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230; pursuant to license from Mastercard International. Mastercard® is a registered trademark of Mastercard International Inc. GVS Prepaid Limited’s company registration number is 09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.
Virtual Prepaid
Mastercard Reward
WHAT: The online version of our prepaid reward card. Used
when you need your reward delivered quickly and there’s Enjoy Your Reward!
Reward!
no need for a physical card. M 09:17
HOW: An email is sent to recipients directing them to create Claim your card
an account and then claim their virtual prepaid card in minutes. YOUR LOGO
YOUR LOGO HERE
HERE
WHY: These flexible, virtual incentives can be used almost
Dear Grace,
anywhere that Mastercard® is accepted online, enabling Thank you for being a valued
valued customer.
customer. Here
Here is
is your
your
Virtual Prepaid Mastercard®® reward. Enjoy!
Enjoy!
cardholders to buy just about anything they want. Virtual
prepaid cards are generally also very cost effective in
YOUR LOGO HERE
comparison to providing physical rewards.
Your initial card balance is $XX.
£XX.
By 2021, roughly 93 percent of UK internet users are Claim My Reward
expected to do online shopping, the highest online
shopping penetration rate in Europe*.
*Source: https://www.statista.com/topics/2333/e-commerce-in-the-united-kingdom/
Our prepaid cards are issued by GVS Prepaid Limited, an Electronic Money Institution
authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230;
pursuant to license from Mastercard International. Mastercard® is a registered trademark
of Mastercard International Inc. GVS Prepaid Limited’s company registration number is
09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.
Select
WHAT: Codes delivered to recipients electronically that provide
redemption choices via our online reward platform, Select. EE
121
HOW: A unique digital code is emailed to the recipient who
Exchange your reward now
redeems a retailer gift card or eGift of their choice. The person M
Enjoy Your Reward!
09:17
Reward!
that receives the code can then shop online, or instore and enter Notion
N
the code at checkout to redeem its value. To: Grace Sample Hide
YOUR LOGO
YOUR LOGO HERE
HERE
WHY: Select codes are delivered quickly, and recipients have
the choice to select their reward from an online catalogue that
£50
Dear Grace,
you can tailor to suit your audience. You can even customise the Thank you for being a valued
valued customer.
customer. Here
Here is
is your
your
Virtual Prepaid Mastercard®® reward. Enjoy!
Enjoy!
redemption website with your own branding to further promote Fifty Pounds
your company.
YOUR LOGO HERE
Congratulations Grace
Your £50 reward can be exchanged
Your code
Your initial card balance is $XX.
£XX.
Redeem here now
More than half of UK consumers are now shopping Claim My Reward
online and UK online spend is forecast to increase 29.6%
between 2019 and 2024*. Just updated
10 Unread
*Source: GlobalData UK Online Mobile
& Tablet Retailing 2019-2024 report
eGifts
WHAT: eGifts are single or multi-retailer gift cards bought in
bulk as eCodes. They are delivered electronically but offer
redemption flexibility since they can be spent online, in-app or
in-store. Enjoy Your Reward!
M 09:17
HOW: An email is sent to the recipient with a unique code that
provides access to the eGift. The recipient just needs to type in or
show the eGift code from that email to redeem it at checkout. YOUR LOGO HERE
WHY: We have a huge range of retailers to choose from, with
Dear Grace,
potential cost savings for bulk orders. Contactless market share Thank you for being a valued customer.
Here is your eGift. Enjoy!
is on the rise as people look for greater efficiency, sustainability
and environmentally friendly solutions1.
Your initial card balance is £XX.
Your initial card balance is $XX.
26.3% of total gift card expenditure in the UK in 2019 was Claim My Reward
on contactless gift cards, and that it’s expected to rise in
the coming years2.
Source 1: UKGCVA H2 2019 Report
Source 2: Gift Card and Voucher Association -
Valuing the UK Gift Card Industry 2020 report
Which Contactless Rewards Work Best? It depends on your end goal, resources, situation and what you think will resonate best with your recipients. Ideally, you’ll want to offer a reward mix that satisfies a variety of tastes and preferences, while driving desired behaviours. There’s a right reward and reward mix for every situation, and Blackhawk Network can tailor them to your business. Here are a few idea starters: One4all Digital Gift Card Virtual Prepaid Mastercard Reward These rewards can be directly loaded into mobile There’s no one-size-fits-all solution for everyone. People wallets alongside debit and credit cards. This want choice, and virtual prepaid cards deliver since they can streamlines the mobile payments process by be redeemed almost anywhere. This enables recipients to integrating multiple payment options into one use the reward however they want, whether it’s for everyday convenient location—giving spenders the ultimate purchases or a one-off treat. freedom of choice and encouraging in-wallet engagement. Select eGifts Select is a great go to option because codes can be eGifts are perfect if you know which retailer(s) your received by customers or employees within 24 hours customers or employees want to spend at. Ordering of send. There is a wide range of retailer gift cards in bulk can be cost effective and you have the option and eGifts, giving recipients the ultimate choice of for us to mass distribute, or for you to manage your reward. Plus, the platform can be customised for you, own send. which increases your brand advocacy.
It’s All About Who You Know If you’ve made the choice to set up or refresh your programme, make sure you’re working with the right contactless rewards provider. Vendors should be able to offer you: • An abundance of customisable contactless reward options • Fast solutions that meet your needs • Scalability for small to large programmes • Company stability • The right infrastructure to execute your strategy • Security and fraud control • Ongoing innovation to help keep you ahead of the competition • Expertise that helps you maximise your contactless reward programme’s output Keep in mind that checking off all the boxes listed above is a tall order, and you want to make sure your bases are covered. Don’t worry, we’ve got your back.
Why Blackhawk Network? With 20 years of experience and over 10,500 happy clients, you’re in good hands. We are contactless reward experts that help businesses meet their goals. Whether your challenge is customer or employee engagement, we have the tools to help. Let’s set up some time to talk. www.blackhawknetwork.co.uk 020 4517 5862 About Blackhawk Network Blackhawk Network is shaping the future of global branded payments through the prepaid products, technologies and network that connect brands and people. Through collaborative innovations with partners, we enable security-minded solutions that increase reach, loyalty and revenue. Our prepaid cards are issued by GVS Prepaid Limited, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230; pursuant to license from Mastercard International. Mastercard® is a registered trademark of Mastercard International Inc. GVS Prepaid Limited’s company registration number is 09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.
You can also read
