DISINFECTANT WIPES: Industry Responds to Covid-19 Crisis - PLUS - Shemesh ...
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Fall 2020
DISINFECTANT
WIPES:
Industry Responds
to Covid-19 Crisis
PLUS
Testing Methods
Wipes Face
Shortages
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Table of Contents
Features
p.16 p.22
16 Disinfectant Wipes’ Next Step
Companies are seeking EPA approval to make claims that their wipes can kill SARS-Cov-2
20 Personal Care Wipes: COVID-19-driven demand
and future opportunities in wellness redefined
High demand has led to SKU shortages
22 How Are Disinfectant Wipes Being Tested Against
SARS-CoV-2?
Efficacy of products designed to fight infection needs to be proven
26 In Conversation with National Wiper Alliance
Owner and president Jeff Slosman discusses the impact of Covid-19 and what’s on the horizon for NWA
28 Take a Closer Look at Labels
As consumers look to wipes to protect from Covid-19, ingredient quality cannot be ignored
Departments
6 editor’s page 33 new products
8 wipes market watch 34 calendar/advertising index
31 formulary
4 • Household & Personal Care Wipes Fall 2020
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who enhances the
efficacy of wipes?
—
we do.
convenience. cleaning efficacy. performance.
Ashland has a range of specialty performance products to solve complex formulation
challenges for both the personal care and household wipes industries. Whether you want
to formulate for hydrated, healthier skin or for easier next-time household cleaning, we have
a breadth of products to offer.
ashland.com/wipes
® Registered trademark, Ashland or its subsidiaries, registered in various countries ™ Trademark, Ashland or its subsidiaries, registered in various countries
©2018, Ashland PHC18-113
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Editorial
Editor
Fast Times for Wipes Karen Bitz-McIntyre,
kmcintyre@rodmanmedia.com
D
uring the first half of 2020, it has truly been a tale of two Associate Editor
cities when it comes to how certain industries have fared in Tara Olivo,
response to the Covid-19 pandemic. Some have crumbled tolivo@rodmanmedia.com
while others have thrived. Wipes, particularly disinfectant products,
is definitely one of the latter. Editorial Director/Vice President
Tom Branna,
Due to increased cleanliness practices and consumer hoarding,
tbranna@rodmanmedia.com
makers of disinfectant wipes like Clorox and Lysol are reporting
unprecedented demand that has led to serious supply shortages of Chief Marketing Officer
many cleaning products. this situation could last well into 2021, ac- Robert Keenan,
cording to Clorox CEO Benno Dorer, who told Reuters last month rkeenan@rodmanmedia.com
that the company has been unable to keep up with demand for
many of its disinfectant products. Wipes, he said, have been particu- Art Department
larly challenged because of their complex supply chain. Emily Fitterman, efitterman@rodmanmedia.com
Readers of this magazine are well aware of the complexity of the
wipes supply chain. From nonwoven to converted substrate to the President/Publisher
juice to packaging, there are many pieces in this puzzle. That being Rodman J. Zilenziger, Jr.,
rzilenziger@rodmanmedia.com
said, companies throughout the supply chain are working overtime
to get these wipes back on store shelves.
Executive Vice President
Last month, Rockline Industries, one of the world’s largest Matthew Montgomery,
manufacturers of wet wipes, announced a $20 million investment mmontgomery@rodmanmedia.com
that would double capacity in Sheboygan, WI. Meanwhile, on the
nonwovens front, there has certainly been ambitious investment in Publishers
spunlaced materials—one of the key types of substrate material used Matt Carey, mcarey@rodmanmedia.com
in wipes—in recent months with companies in the U.S., Europe and Art Largar, alargar@rodmanmedia.com
Asia announcing in new lines. Of course, it does take time for these
investments to come onstream, meaning that the supply chain will Production Manager
continue to be challenged, which is something nonwovens manu- Cheryl Coviello, ccoviello@rodmanmedia.com
facturers aren’t necessarily used to. In fact, one industry executive
Sales Managers
recently commented that it is the first time he’s seen a sellers’ market
Kathleen Scully, kscully@rodmanmedia.com
in spunlace in his two decades in the business.
Brian Barnes, bbarnes@rodmanmedia.com
That will change of course. With nearly every major supplier of
wipes material in expansion mode, it won’t be long before the sup- Circulation Manager
ply chain balances out. However, market experts are expecting this Rich DeVoto, rdevoto@rodmanmedia.com
surge in demand to continue as consumers continue to place in-
creased emphasis on hygiene and hospitals and healthcare facilities Audience Development Manager
increase their use of disposable wipes. Joe DiMaulo, jdimaulo@rodmanmedia.com
Let’s hope that means that good times will continue for wipes and
their suppliers. European Sales Representative
Ria Van den Bogaert, BVBA Vandenbo
Treft 27, 1853 Strombeek-bever, Belgium
Tel.: +32 2 569 8905; Fax: +32 2 569 8906
Mobile: +32 497 05 0754; ria@rodmanmedia.com
Karen McIntyre A Rodman Media Publication
Editor 25 Philips Pkwy, Suite 200
Montvale, NJ 07645
Tel: 201-825-2552 | Fax: 201-391-1008
E-mail: nonwovens@rodmanmedia.com
www.nonwovens-industry.com
www.happi.com
6 • Household & Personal Care Wipes Fall 2020
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Wipes Market Watch
Rockline Doubles Wipes Capacity
R
ockline Industries is installing a to health and safety and taking self-care thanks to the addition of pure lavender
new state-of-the-art $20 million to new heights. Starting Aug. 21, guests essential oil.
disinfecting wipe production line on all Alaska flights will be offered a “Our mission is to provide premium
that will nearly double the company’s complimentary, single-use EO hand options for consumers to practice clean
production capacity. The new produc- sanitizing wipe, which is 99.9% effective hand safety wherever they are, so we
tion line, known as the XC-105 Gal- against common germs, scented with are honored to team up with Alaska Air-
axy, when complete, will be one of the pure organic French lavender, chamo- lines,” says EO Products CEO Tom Fee-
largest production lines for disinfecting mile flower and white tea essential oils, gel. “With travel-related anxiety high,
wipes in the private brands wet wipes our hand sanitizing wipes offer greater
industry. peace of mind while traveling. Whether
“The COVID-19 pandemic has cre- you are flying for work or re-connecting
ated a new level of awareness among with loved ones, EO is delivering on our
the American people about the impor- core commitment to create a healthier
tance of proper surface disinfection,” and happier future under one goal of
says Randy Rudolph, president of Rock- clean, healthy hands for all.”
line Industries. “We are making a huge According to the CDC, cleaning
investment in the future by installing the hands often is one of the most impor-
Galaxy line to ensure that our customers tant things people can do to stop the
will be able to meet consumers’ increas- spread of the Covid-19 virus, along
ing demand for disinfecting wipes.” with wearing a face mask. When soap
The Galaxy line is being custom de- and water aren’t readily available, the
signed by Rockline’s Global Engineer- CDC recommends using a hand sani-
ing Group and built in partnership with and 100% biodegradable. tizer with at least 60% alcohol—EO’s
several of the world’s leading converting “Our Next-Level Care program is de- Hand Sanitizing Wipes are formulated
equipment manufacturers and is expect- signed to give our guests peace of mind with a 62% alcohol content derived
ed to be fully operational at Rockline’s when they fly,” says Sangita Woerner, from non-GMO sugar cane.
Sheboygan, WI, plant in mid-2021. The senior vice president of marketing and EO’s profound commitment to sus-
size of the line will require the company guest experience for Alaska Airlines. tainability was another key reason both
to relocate a number of existing produc- “Hand sanitizer is essential when you’re brands aligned for this partnership. EO
tion lines within the facility to accom- on-the-go, and EO’s sanitizing wipes is a zero-waste, B-corp, certified green
modate the Galaxy. Rockline anticipates with pure essential oils are a handy and business, and EO’s Hand Sanitizing
that it will increase its workforce as the pleasant way to know you’re staying safe Wipes are made from biodegradable
line becomes operational and produc- against 99.9% of common germs when plant-based cloth. They are also infused
tion volume increases though exact job in-flight.” with ingredients like vegetable glycerin
numbers are not immediately available. Alaska Airlines Next-Level Care pro- and an organic herbal blend of chamo-
Rockline opened the Sheboygan plant gram is keeping guests safe from book- mile and calendula for an eco-friendly
in 1976 and since then it has grown to ing to boarding and beyond, with 100 alternative that helps replenish skin for
become one of the largest manufacturers new measures including open middle softer and moisturized hands. Alaska
of wet wipes and disinfecting wipes in seats through Oct. 31, a pre-travel well- is an industry leader in sustainability,
the world with a reputation for develop- ness assessment, a face covering re- as the first airline to eliminate plastic
ing some of the industry’s most innova- quirement and use of electrostatic dis- straws and stir sticks on board, the first
tive and sought-after products. infectant sprayers and hospital-grade to compost, and a decades-long his-
HEPA filters combined with an air filtra- tory of in-flight recycling. Alaska also
Alaska Airlines, EO Provide tion system that refreshes the cabin with launched the #FillBeforeYouFly move-
In-Flight Wipes outside air every three minutes. Alaska’s ment last year, to encourage employees
Alaska Airlines announced a partnership partnership with EO elevates the travel and passengers to bring reusable water
with personal care brand EO, extending experience by providing guests with an bottles and help reduce the number of
Alaska’s Next-Level Care commitment uplifting and calming moment in the air, plastic cups used on board.
8 • Household & Personal Care Wipes Fall 2020
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Designed for the most modern wipes production
Speed and flexibility are the key features of our systems:
the fastest on the market, for any substrate, without loss of efficiency.
Perfect solutions for multiple changeovers, reduced manpower,
minimum downtime and faster return of investment.
Line demo run always possible, with the most demanding materials
CMYK
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Negativo
SITO: Si consiglia
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oppure l’utizzo del logo su riportato con l’etichetta integrata
Wipes Market Watch
Nature’s One has introduced Baby’s spunlace line as a turnkey project to
Only Premium Diapers and Wipes. True meet growing needs from customers
to Nature’s One commitment to purity, globally. The line is scheduled for start-
these sustainably sourced, plant-based up early in 2021.
diapers and wipes are made for baby’s This new state-of-the-art line will
sensitive skin. The diapers and wipes are help BCNonwovens to better serve its
made with only the safest, sustainable, customers and position the company for
most gentle and natural materials with- current and changing requirements in
out the use of harsh synthetic chemicals. the marketplace.
Baby’s Only Premium Diapers are “The choice of spunlace line supplier
clinically proven hypoallergenic. The was based on a thorough evaluation of
materials are not chlorine bleached, nor the technologies available on the mar-
do they contain chemical dyes, inks, ket. The combination of Andritz process
fragrances, harsh chemicals, latex or lo- engineers’ expertise and our in-depth
Karweb Adds Spunlace Line tions. Nature’s One diapers are “simply market knowledge has enabled us to
Machinery and technology special- white” with no fancy printing where define the appropriate line configuration
ist Andritz has received an order from harsh dyes or inks can leach unnoticed for current and future market needs. The
Karweb Nonwovens to supply a com- onto skin causing rash, allergic reac- fully equipped Andritz spunlace pilot
plete neXline spunlace line for its plant tions, skin sensitivities or leach into wa- line and expertise have played a key role
located in Gaziantep, Turkey. The line is ter supply once discarded. in the order being awarded to Andritz,”
scheduled for installation and start-up Utilizing the latest in sustainable says Marko Rajamaa, general manager
at the beginning of 2021. moisture absorption technology, Na- of BCNonwovens.
This new neXline spunlace eXcelle ture’s One Premium Diaper uses spheri- The line features the best-in-class
line is dedicated to the production of cal absorption found in natural ingre- technologies available on the market
viscose and polyester wipes as well as dients to achieve maximum moisture and will be installed in a dedicated new
biodegradable wipes. The production absorption. The enhanced absorbency building, meeting the highest hygiene
capacity can reach 18,000 tons per year. clusters promote rapid fluid-wicking and environmental standards. Due to
Andritz will provide a full line with away from baby’s sensitive skin. After its versatility, it will enable BCNonwo-
state-of-the-art equipment—from web locking away wetness deep into the pro- vens to widen its product portfolio and
forming to drying. The scope of sup- tective layers, the diaper assures sensi- process a broad range of raw materials,
ply includes the complete opening and tive skin stays dry up to 12 hours. including sustainable fibers.
blending machinery, two inline high- Jay Highman, founder and CEO of This line will also be equipped with
speed TT cards, a proven JetlaceEssentiel Nature’s One, says, “A baby’s skin is its Andritz’s self-developed Metris UX
unit (including a water filtration unit) for largest organ. It is 33% thinner than platform, enabling predictive mainte-
hydroentanglement, a neXdry through- adult skin at birth and continues to de- nance based on Andritz’s new Vibe sen-
air dryer, and a neXecodry S1 system for velop the first year of life. Any product sors and the risk-based maintenance
energy saving. touching the skin should be carefully app. It will improve the line’s efficiency
This order confirms the strong and designed to preserve the infant skin bar- by reducing downtime and thus help
successful relationship between Andritz rier. This is important to reduce atopic BCNonwovens to achieve its strategic
and Karweb Nonwovens. In 2017, An- dermatitis and allergic reactions.” High- objectives in terms of quality and sus-
dritz supplied a spunlace line to Karweb man continues, “We are proud to offer tainability.
for production of roll-goods made from premium diapers and wipes designed to “With its wide range of applications,
several types of fibers, such as polyester, meet our highest ‘baby-sensitivity’ stan- Metris will assist us in our operating
viscose, Tencel, cotton and polyamide. dards. Every child deserves a better start activities, and we can already envisage
Karweb Nonwovens, founded in 2013, for life and that includes a better diaper!” a wide range of new possible develop-
is a division of Kara Holding and the Baby’s Only Premium Diapers are avail- ments with this extremely powerful An-
first and only Turkish manufacturer of able exclusively through the Nature’s One dritz tool,” says Rafael Dufour, Strategy
airlaid products for health care, hygiene website at www.NaturesOne.com. and Business Development Director of
and special disposable materials. The BCNonwovens.
company serves customers worldwide. BCNonwovens Adds Over the past few years, the Andritz
Spunlace Line service team has supported BCNonwo-
Nature’s One Introduces Andritz has received an order from BC- vens’ continuous improvement initia-
Plant-Based Wipes, Diapers Nonwovens, Spain, to supply a neXline tives to push performance to new levels.
10 • Household & Personal Care Wipes Fall 2020
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Suominen to Boost to the group’s annual capacity. the U.S., among other countries. As the
EU Capacity True to Jacob Holm’s commitment Andritz equipment is recognized as the
Suominen is increasing its spunlace ca- to sustainability, the investment will benchmark for production of premium
pacity in Europe by upgrading and re- target a clear upgrade of the capabili- spunlace roll goods, Baoren Hezhong
starting one of its existing production ties for using renewable raw materials. chose the neXline spunlace for this new
lines in Cressa, Italy. The investment Additionally, the upgraded production investment.
will strengthen Suominen’s capabilities methodology will further reduce waste
in Europe and it is made inline with a and improve production efficiency, thus Study Tracks
strategy aiming for growth. lowering the carbon footprint of the Antibacterial Wipes
“Demand for nonwovens products is entire Jacob Holm and Sontara product The global market for antimicrobial
increasing in all regions. With this in- portfolios. wipes is expected to witness surging de-
vestment we are able to support our cus- “Project Boost is our response to the mand in upcoming years. Recent study
tomers in responding to the growing de- needs of our partners across the globe projects to record a CAGR of 10% be-
mand,” says Petri Helsky, president and for increasing capacity, providing more tween 2020 and 2030.
CEO of Suominen. The total value of the sustainable substrate choices and con- According to a study from Future
investment is approximately €8 million tinuing to uphold our position as an Market Insights, antimicrobial wipes
and the investment project will be final- innovation leader in nonwovens,” says have gained traction as an effective way
ized during the second half of 2021. Mikkelsen. of decontaminating. With governments
across the world taking initiatives to
Jacob Holm Launches Chinese Spunlace Line spread awareness on the importance of
Widespread Investment Announced hygiene, the demand for different kinds
Program Machinery supplier Group Andritz has of sanitizers is expected to rise.
Following a review of its existing pro- received an order from Zhejiang Baoren While antimicrobial wipes are exten-
duction lines to identify opportunities Hezhong Technology Co., Ltd, China, to sively used across hospitals and health-
for expansion, Jacob Holm has launched supply a complete neXline spunlace line. care centers, it is also witnessing in-
“Project Boost,” an investment program The line is scheduled for installation and creasing demand in the household and
that has been approved by its board of start-up during the third quarter of 2021. commercial sectors. Study foresees the
directors. Implementation began in May This high-capacity spunlace eXcelle market to benefit from the rising focus
2020, and the project is expected to be line can process various types of fiber, on innovations among leading players.
completed by the second quarter 2022. such as polyester, viscose, Tencel, and In its recent study, FMI offers exhaus-
Jacob Holm intends to leverage learn- bleached cotton and is dedicated to the tive information on the prevailing trends
ings from market studies and several production of hygiene fabrics such as in the global antimicrobial market. It of-
key proprietary technology advances to disinfecting wipes. The final products fers insights into hidden opportunities
fast-track implementation. will have fabric weights ranging from 30 within the market, besides providing
“After a detailed analysis of market -80 gsm, and the annual production ca- recommendations to help the market
and business needs, we completed a pacity will be up to 20,000 tons per year. players plan future growth strategies.
reorganization in 2019 into clearly de- Andritz will provide a complete line Some of the key factors highlighted in
fined business units and significantly with state-of-the-art equipment – from the report are:
strengthened our executive manage- web forming to drying. The scope of • The global antimicrobial wipes mar-
ment group with the addition of three supply includes the complete open- ket is expected to surpass $ 7 billion
new positions. I am very proud to see ing and blending machinery, two inline by the end of 2020
recognition of the efforts of this new high-speed TT cards, a proven JetlaceEs- • North America, followed by Europe
team by the board of directors with their sentiel unit for hydroentanglement and is expected dominate the global
approval of Project Boost,” says Martin a neXdry through-air dryer with double antimicrobial wipes market over
Mikkelsen, CEO. drum. A high-speed winder from A. Cel- the forecast period. Despite North
The Project Boost investment program li will complete the line. America’s dominance, South Asia
is significant in scope, affecting all pro- Zhejiang Baoren Hezhong Technolo- is expected to emerge as a lucrative
duction lines of the company across all gy is a big player in China in the produc- market for antimicrobial wipes
global production sites. The investment tion of nonwoven goods and has several • South Asia is expected to emerge as
is expected to lead to the creation of at spunlace lines in operation. The final a lucrative market, exhibiting growth
least 57 new full-time positions across products are applied in many fields, such at a higher CAGR. The rising use of
the group’s global manufacturing foot- as medical care, cleaning, and so on, and antimicrobial wipes across schools.
print and add 500 million square meters are exported to South Korea, Japan, and Hospitals, offices, gyms, and other
12 • Household & Personal Care Wipes Fall 2020
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Wipes Market Watch
organizations will aid the expansion pose of decontaminating without caus- • In 2019, Edgewell Personal Care
of the market in the region ing harm to the nature. This is a defin- developed wet antibacterial hand
• Study projects ecommerce penetra- ing trend, compelling manufacturers to wipes containing active ingredient
tion to be a key game changer for expand their existing product portfolio. Benzalkonium Chloride which is an
the market. With consumers show- Some of the key players operating antimicrobial agent helping to kill
ing a higher degree of inclination in the antimicrobial wipes market are bacteria on skin.
towards shopping online an increas- Crosstex International, Inc., ConvaTec “An increasing number of companies
ing number of companies are ex- Inc., coVita, Procter & Gamble, Nootie, are introducing sustainable antimicro-
pected to spend on creating a robust Hopkins Medical Products, CleanTex, bial wipes. They are also eliminating the
online presence Prodene GmbH, GAMA Healthcare use of harmful compounds to make their
Most antimicrobial wipes are meant Ltd., Teampac Oyand, Edgewell Personal products eco-friendlier. However, ow-
for single use, which means once used Care and others. ing to the recent COVID-19 outbreak,
they are to be disposed of. This adds to Manufacturers are significantly spend- the focus on the production of alcohol-
carbon footprint, aggravating already ing on product development and ascer- based wipes has surged since they offer
pressing issues of landfill. Consumers taining to safety parameters to gain edge better disinfection,” says a lead analyst.
today are also driven by environmental in the market. This has resulted into a slew
concerns, which has made them more of product launches. For instance: Eruslu to Add
conscientious about components used • In 2019, Eisai Co., Ltd., a Japanese Fourth Spunlace Line
in their products. pharmaceutical company launched Andritz has received an order from
Antimicrobial wipes made from bio- ETAK antimicrobial wipes (wet) at Eruslu Nonwoven Group to supply a
degradable materials will gain brownie drug and pharmacy stores world- complete neXline spunlace line for its
points since they will serve the dual pur- wide. plant located in Gaziantep, Turkey. The
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14 • Household & Personal Care Wipes Fall 2020
8-15_MarketWatch_0920.indd 14 8/27/20 10:45 AMWipes Market Watch
line has an annual production capacity glement processes, including an Andritz develop new surface disinfectant products
of 18,000 tons and is scheduled for in- full filtration unit, one neXdry double for EPA regulatory approval and to distrib-
stallation and start-up at the beginning drum through-air dryer and one neX- ute existing surface disinfectant products
of 2021. ecodry S1 system for energy saving in the U.S. leveraging its white label turn-
This new spunlace eXcelle line will be Andritz has supplied Eruslu with key product development capabilities.
able to process a wide range of fibers, like three other lines. The first one started “This process is an essential step for
polyester, viscose, lyocell and bleached production in 2009. Neptune to expand beyond hand sani-
cotton, with grammages ranging from tizing products and into surface disinfec-
30-75 gsm. It will produce high-quality Wellness Company tants to support supply shortages driven
wet wipes for cosmetics applications, to Develop Wipes by the COVID-19 pandemic,” says Mi-
fem care and baby diapers, dust wipes, Neptune Wellness Solutions Inc., a di- chael Cammarata, chief executive officer
hair dressing towels, medical bandages versified and fully integrated health and of Neptune Wellness Solutions.
and gauzes and many other products. wellness company focused on natural, “Consumers are seeing empty shelves
The new line will enable Eruslu to diver- plant-based, sustainable and purpose- and some surface wipes will not be re-
sify its product portfolio into new tech- driven lifestyle brands, announced that stocked in stores until next year. We are
nical applications. its subsidiary, Neptune Health & Well- mobilizing on the regulatory, product
Andritz will deliver a complete line, ness Innovation, Inc., has received a development and supply chain fronts
from web forming to drying including company number from the U.S. Envi- to rapidly bring effective and sustain-
one complete set of Laroche opening and ronmental Protection Agency (EPA) for able surface disinfectant wipes to mar-
blending machinery; two inline high- surface disinfectant wipes. ket to support demand and restock store
speed TT cards, one JetLace Essentiel unit, With receipt of the EPA Company shelves so consumers can have access to
which is the benchmark for hydroentan- Number, Neptune now has the ability to these critical products.” n
Fall 2020 Household & Personal Care Wipes • 15
8-15_MarketWatch_0920.indd 15 8/27/20 10:45 AMDisinfectant Wipes’
Next Step
Companies are seeking EPA approval to make claims
that their wipes can kill SARS-Cov-2
By Tara Olivo, Associate Editor
S
everal months into the Covid-19 pandemic, disinfectant products from Reckitt Benckiser and 12 unique products from
wipes continue to be a hot commodity. Despite limits on the manufacturer Lonza. While these products were already on
the number of wipes consumers can buy, as well as an ag- List N, the EPA says they now carry additional weight against
gressive ramping up of capacity by wipes producers, product the virus that causes Covid-19 based on testing performed by the
shortages remain. manufacturer and confirmed by EPA.
It’s been widely reported that Clorox doesn’t expect store
shelves to be fully stocked with its disinfecting wipes until 2021. Lonza
CEO Benno Dorer told Reuters last month that the company has Lonza’s range of disinfectant wipes are used in the household
been unable to keep up with a six-fold surge in demand for many retail, institutional, healthcare and food processing/food service
of its disinfectant products. markets. Among the products that were recently approved by
As wipes makers continue to tackle this challenge and work the EPA to kill SARS-CoV-2 are four wipe registrations including
around the clock to meet unprecedented demand, they’re also Lonza Disinfectant Wipes (EPA Reg. No. 6836-313); Lonza Disin-
seeking SARS-CoV-2 EPA label claim approval to verify that the fectant Wipes Plus (EPA Reg. No. 6836-336); Lonza Disinfectant
virus is being inactivated on surfaces. Wipes Plus 2 (EPA Reg. No. 6836-340); and NUGEN Low Streak
On March 5, the U.S. Environmental Protection Agency (EPA) Disinfectant Wipes (EPA Reg. No. 6836-382), according to Lonza
released a list of EPA-registered disinfectant products that have marketing manager Kiran Kulkarni.
qualified for use against SARS-CoV-2. Products appearing on In addition to having wipes products tested against SARS-CoV-2,
EPA’s list of registered disinfectant products, called “List N: Dis- since the start of the pandemic Lonza has also gradually ramped up
infectants for Use Against SARS-CoV-2,” have qualified for use production by optimizing its product mix.“[The] pandemic has trig-
against Covid-19 through the agency’s Emerging Viral Pathogen gered significant demand surge,” Kulkarni says.“We expect the de-
program. This program, according to EPA, allows product manu- mand to continue into 2021 and beyond. Supply is being prioritized
facturers to provide EPA with data, even in advance of an outbreak, for healthcare and food processing markets.”
that shows their products are effective against harder-to-kill vi-
ruses than SARS-CoV-2. It also allows additional communications Nice-Pak/PDI
intended to inform the public about the utility of these products Sister wet wipes companies Nice-Pak and PDI have been test-
against the emerging pathogen in the most expeditious manner. ing products for efficacy against SARS-CoV-2. In July, Nice-Pak
According to EPA, disinfectants can qualify for inclusion on List announced that it has generated data showing its products (EPA
N in three ways: The product has been tested against the coro- Reg. No. 9480-5) demonstrated efficacy against SARS-CoV-2.
navirus SARS-CoV-2 (Covid-19); the product has demonstrated Nice-Pak’s wipes are sold under the Grime Boss brand, as well as
efficacy against a different coronavirus similar to SARS-CoV-2 under private labels.
(Covid-19); and the product has demonstrated efficacy against The testing was conducted in early May by Microbac, a testing
a pathogen that is harder to kill than SARS-CoV-2 (Covid-19). laboratory that offers antimicrobial/antiviral testing for disinfec-
As of the printing of this issue, the EPA announced that 15 tants, antiseptics, sanitizers and medical devices, and was com-
products on List N have completed laboratory testing for use spe- pleted in line with EPA test methods and guidelines. The data is
cifically against SARS-CoV-2, the novel coronavirus that causes being sent to the EPA for review and approval. If approved, Nice-
Covid-19. The specific products approved include three Lysol Pak will update its products’ labels, providing consumers with
16 • Household & Personal Care Wipes Fall 2020
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a proven effective solution to kill the SARS-CoV-2 virus, when that arise,”Clayton adds.“We’ve helped with education and train-
used according to label instructions. ing customers. And, while we ship seven days per week, there
Meanwhile, PDI announced its Super Sani-Cloth wipes are have been times when a member of our team has personally de-
effective against SARS-CoV-2. The data have been submitted to livered products to a hospital to cover them during the upcoming
the EPA for review. This is one of several of the company’s hos- shifts.”
pital-grade disinfecting products being tested for efficacy against PDI disinfectant wipes are designed for use in healthcare set-
SARS-CoV-2 for submission to the EPA for approval. Testing of tings. While there has definitely been interest from other sectors
the additional disinfecting products is still underway and results and even consumers, Clayton confirms the company’s priority re-
are expected in the upcoming months, the company says. mains protecting healthcare workers and people on the frontline
According to the data, PDI’s Super Sani-Cloth wipes demon- of the pandemic.
strated a 3-log reduction against the virus. The wipes were tested “For us, SARS-CoV-2 has highlighted the importance of taking
in compliance with “Disinfectants for Use on Environmental a layered approach to infection prevention,” he explains. “It’s not
Surfaces, Guidance for Efficacy Testing,” the EPA’s threshold for enough to use one product and hope that it will eliminate both
deeming a disinfectant effective. existing and emerging pathogens. There are a range of threats
“This was an important step in furthering our mission to pro- and areas where an infection can creep in. So, to be safe, we need
tect patients and those on the front lines of preventing the trans- multiple layers of defense. That includes having the proper staff
mission of Covid-19,” says Sean Gallimore, senior vice president training, evidence-based policies and procedures and, where
and general manager for PDI Healthcare.“We are seeking SARS- possible, no-touch room decontamination via UVC light. We
CoV-2 EPA label claim approval for Super Sani-Cloth wipes to have these amazing technologies, so let’s use them.”
officially verify that the virus is being inactivated on surfaces, and
ultimately protecting caregivers, patients and communities.” Diversey
Microbac Laboratories performed the efficacy testing using a Diversey, Inc., a manufacturer of healthcare and infection pre-
multi-step process, PDI says. First, the lab applied the virus to a vention products and solutions, makes products that are effective
surface and let it dry. Then, they wiped the surface with a Super against many enveloped and small, non-enveloped viruses. Many
Sani-Cloth wipe, recovered the residual liquid, and applied the of its products have been tested for efficacy against SARS-CoV-2,
liquid to cells in culture. How viable the cells remained told Mi- which causes Covid-19, and these results will be or have been
crobac how effective the cloth was in inactivating the virus. submitted to the EPA for approval, according to Larinda Becker,
“This is an important step in understanding how SARS-CoV-2 healthcare marketing, Diversey.
responds to hospital-grade disinfectants,”says James Clayton, di- “The EPA has announced that this test data will not replace
rector of Laboratory Sciences for PDI. “The ability to reduce sur- the EPA List N and guidelines for disinfectants for use against
face transmission of the virus is an important tool in the growing SARS-CoV-2 at this time,”she says.“All products on this list meet
arsenal of preventative measures.” EPA’s criteria for use against SARS-CoV-2, the virus that causes
Clayton says the EPA’s review process would normally take six Covid-19. The testing will provide added assurance for specific
months, but PDI is hopeful that the timeline will be expedited efficacy against this virus. Until there is further EPA guidance,
given the continued urgency of the pandemic. disinfectants found on the EPA’s List N should continue to be
“Being in the infection prevention space, we knew a global
pandemic was always a possibility (if not an inevitability),” he
says.“As such, we had an emergency preparedness plan in place,
drawing on lessons from past outbreaks such as H1N1. One of
our big advantages was that we manufacture in the U.S., so the
early global supply issues didn’t affect us as acutely.
“That said, no one was fully prepared for the surge in demand
caused by this pandemic.,”he adds.“We had facilities using in ex-
cess of 200% of their normal inventory, so there were some major
decisions that we had to make early on.”
In response to the pandemic, PDI quickly transitioned to
around-the-clock manufacturing, adding shifts and line capac-
ity to increase output. The company also shifted resources to
manufacture high-priority products, on the EPA’s List N, while
pausing other product lines not relevant to SARS-CoV-2. It also
prioritized healthcare facilities and limited the size of new orders
to prevent stockpiling.
“Our team has been working incredibly hard to fill in any gaps Diversey’s Oxivir Disinfectant Wipes offer disinfection in one minute.
Fall 2020 Household & Personal Care Wipes • 17
16-18_DisinfectantWipes_0920.indd 17 8/27/20 10:02 AMDisinfectant Wipes
used according to their label instructions.” Well is in the queue
Diversey has several wipes in its offering, including prewetted to begin this testing
and dry wipes. The prewetted wipes are offered with a variety of as soon as possible,
disinfectant technologies, including Accelerated Hydrogen Per- according to Stew
oxide (AHP), quat alcohol and sodium hypochlorite (bleach). The Lawrence, CEO of
company offers several size and packaging options based upon CleanWell.
the application, including 6" x 7" wipes for clinical application CleanWell’s active
and 11" x 12" wipes for cleaning larger surfaces, such as beds and ingredient is Thy-
operating room tables. mol, a plant-based
Among Diversey’s products on List N are Oxivir Disinfectant antibacterial derived
Wipes, using its AHP technology. These wipes offer fast and effective from the essential
disinfection in one minute, helping reduce turnover time. Effective oils of thyme and
against a broad spectrum of pathogens, including bacteria, viruses, other herbs. Third-
TB, and fungi, Oxivir disinfectants provide excellent cleaning action party testing data
and stay wet for the required label contact time, ensuring disinfec- CleanWell’s Botanical Disinfectant Wipes kill that is registered
tion compliance with one easy pass. 99.99% of germs and viruses botanically. with the EPA proves
“The Oxivir family of disinfectants has the best possible safety the disinfecting effectiveness of the company’s proprietary 0.05%
rating (category IV), and the one-step solution, designed for use Thymol formula. CleanWell’s products can be used on any hard,
in healthcare environments, is tough enough to clean and disin- nonporous surface, and—unlike most conventional disinfec-
fect surfaces and equipment in one pass while being gentle on tants—they do not require special PPE or ventilation during use
staff and surfaces,” Becker says. or rinsing after use, Lawrence adds.
This range of disinfectants is non-irritating to skin, eyes and “CleanWell’s Botanical Disinfectant Wipes kill 99.99% of germs
respiratory tracts, making it pleasant for use by staff and around and viruses botanically without the use of bleach or harsh chemi-
patients, Becker adds. “Oxivir wipes raise the bar by reducing cals that can have negative health and/or environment impacts,”
turnover time while keeping costs in line. Staff can safely increase says Lawrence.
efficiency and effectiveness, streamlining the process,” she adds. CleanWell sold through nearly a year’s worth of planned product
In response to increasing demand for wipes, over the past in the first four months of 2020.“Like all disinfectant wipe manufac-
several months Diversey has increased its wipes supply capac- turers, we are doing our best to increase production runs and ship-
ity by adding shifts, increasing line efficiency and deploying new ments to keep up with demand,” he says. “The challenge has been
manufacturing lines. Additionally Diversey has launched several exacerbated by the duration of the Covid-19 outbreak as well as sup-
of its market leading disinfectants in larger formats to address the ply issues associated with the wipe fabric and packaging.”
significant increase in demand during the pandemic. An expan- The fabric challenge, he says, is compounded by the time and
sion of its offering of dry wipe solutions are also helping address resources the company must invest to qualify any potential alter-
shortfalls in supply, offering customers an on-demand solution native fabrics.“Though the EPA is working with manufacturers to
that can be mixed on site. lessen the required registration burden during the pandemic, we
“We recognized that due to component constraints, new solu- still have to ensure that any new material passes stability testing
tions would be required, which lead to several of our new launches, and is compatible with production filling lines,” he explains. “We
including the larger formats and dry wipe offering expansion,”Beck- continue to work with our suppliers to address these issues in an
er says.“We want to do everything possible to help our customers.” attempt to replenish our inventory as quickly as possible.”
CleanWell recently left the personal care category, so it is no
CleanWell longer making hand sanitizers and soaps. It’s now focusing en-
CleanWell is another company that holds EPA registrations for tirely on the disinfecting side of the business—both wipes and
products that are on EPA’s List N. Its wipes, sold as CleanWell sprays—“because we believe that is where we can make the
Botanical Disinfecting Wipes, can be used against SARS-CoV-2, biggest difference,” Lawrence says. “The overwhelming major-
the virus that causes Covid-19, by following the disinfection di- ity of products in the household cleaning space are made with
rections for Rhinovirus. In addition to Rhinovirus, CleanWell Bo- bleach or other harsh chemicals that present increased health
tanical Disinfecting Wipes are registered to kill Influenza A virus, and environmental risks. CleanWell provides a less toxic alterna-
H1N1, Pseudomonas aeruginosa, Salmonella enterica, Staphy- tive (based on EPA toxicity category ratings) and is one of only
lococcus aureus, Methicillin Resistant S. aureus (MRSA), and a handful of botanical-based products on the EPA’s List N. This
Enterobacter aerogenes on hard, nonporous surfaces, as docu- gives us a strong differentiator at a time when Covid has prompt-
mented by third-party testing. ed consumers to pay closer attention to personal and household
Since third-party testing against the SARS-CoV-2 pathogen hygiene and dramatically increased the use of household clean-
only recently became available for commercial products, Clean- ing products.” n
18 • Household & Personal Care Wipes Fall 2020
16-18_DisinfectantWipes_0920.indd 18 8/27/20 10:02 AM2020 DIGITAL OPPORTUNITIES
23,784 18,279 9,018
Monthly Opt-In eNewsletter Social Media
Website Users Subscribers Followers
For information, contact nwi@rodmanmedia.com
Website Data from Google Analytics, July 1 2018–June 30, 2019; eNewsletter Data from IBM Marketing Cloud as of July 5, 2019;
Social Media Data: LinkedIN, Twitter, Facebook as of July 1, 2019.
houseHPCW0920.indd 2
NON Digital House Ad 2020.indd 1 8/28/20
1/22/20 11:21 AM
4:24 PMPersonal Care Wipes:
COVID-19-Driven
Demand and Future
Opportunities in
Wellness Redefined
High demand has led to SKU shortages
By Svetlana Uduslivaia, Euromonitor International
I
n 2020, wipes have seen a spike in demand in retail across cast Model and its recently updated COVID-19 Pessimistic 1
many markets with bulk of sales still generated in the de- scenario (assuming global GDP ranging from -7.5% to -5.5%)
veloped regions due to higher disposable incomes, wider estimates a potential drop in value growth for global wipes in
product access and more product variety. The retail sales of 2020 and 2021 (see chart 2). Less financially secure emerging
home care and personal care wipes are expected to reach $15 and developing markets are expected to be affected more than
billion by the end of 2020. The best performers in retail include the developed regions. The model projects the impact of the
disinfecting wipes for surfaces and general purpose wipes, es- scenario to wear off by 2023.
pecially with antibacterial claims, for hand and body cleansing.
Stronger than usual performance has also been noted in cat-
egories like moist toilet wipes and baby wipes, as households
have been looking for additional convenient ways to handle
enhanced at-home hygiene routines.
The economic fallout of COVID-19 might impact household
ability to spend on higher priced products like wipes, due to
depressed incomes. Euromonitor International Industry Fore-
Table 2: World, retail sales, home care and personal care wipes, COVID-driven
Pessimistic 1 scenario
Source: Euromonitor International Industry Forecast Model
Note: updated COVID-19 Pessimistic 1 scenario assumes global GDP growth
in 2020 to range from -7.5% to -5.5%
Concerns over virus containment and potential interruption
to the supply chain led households to stockpile staples and
Table 1: World, retail sales, home care and personal care wipes, 2020/2024, disinfecting supplies, resulting in spikes in sales and product
USD, 2019 fixed exchange rate, real value shortages in the first quarter of 2020. However, high demand
Source: Euromonitor International continues well past Q1 of 2020, as protracted home seclusion
20 • Household & Personal Care Wipes Fall 2020
20-21_Euromonitor_0920.indd 20 8/27/20 10:13 AMPersonal Care Wipes
and heightened hygiene routines fuel the demand beyond just trends, with the basic principles of health and keeping dis-
panic buying. eases at bay as a core priority. Wellness redefined touches
While a number of concerns have been raised with respect upon preventative health, the concepts of a resilient body
to effectiveness of wipes in combatting COVID-19, some of and mind and an antidote to times of uncertainty. These
the brands have made it onto the list compiled by, for instance, trends also bring with them further scrutiny over ingredients
The American Chemistry Council’s Center for Biocide Chem- and supply chain, transparency and assurance of safety. De-
istries. The list includes products pre-approved by the U.S. En- mand for authenticity and provenance is set to intensify, so
vironmental Protection Agency for use against emerging viral is the need for real expertise and science-backed results and
pathogens and can be used during the COVID-19 outbreak. efficacy.
While products listed tend to come from the professional Additionally, the shift in consumption to prioritize neces-
space, some of the consumer products are featured too, such sities over non-essentials by many households would mean
as Clorox Disinfecting Wipes—one of the leading consumer wider considerations of price sensitivity, accessibility, environ-
disinfecting wipes in the US, still often out of stock. ment, social responsibility and inclusivity as vital in hygiene
As high demand led to persistent SKU shortages for the and wellness proposition.
leading brands, many markets see the insurgence of smaller All in all, with the COVID-driven consumer shifts and ap-
brands that fill the void on store shelves. Examples include proaches to hygiene and wellness, 2020 is a time to assess lon-
Bye Bye Germs All Purpose Sanitizing Wipes by Double Dare ger term innovation opportunities, beyond immediate needs
Spa, which took up a far more prominent place at some of the and responses to supply chain challenges. Global untapped
leading retailers in the U.S., such as Walgreens. New products potential for disposable wipes is estimated to be over $12 bil-
are also scheduled to enter the market, such as Cleanitize by lion in incremental sales, opening up possibilities to tap into
Albaad, to capture opportunities created by high demand. the future demand with the right products that speak to con-
The COVID-19 pandemic is accelerating wellness-related sumer wellness management. n
Fall 2020 Household & Personal Care Wipes • 21
20-21_Euromonitor_0920.indd 21 8/27/20 10:13 AMHow Are Disinfectant
Wipes Being Tested
Against SARS-CoV-2?
Efficacy of products designed to fight infection needs to be proven
James Clayton, Director of Laboratory Sciences at PDI
A
s the COVID-19 pandemic continues to strain our com- ganism in the hands of researchers who can safely handle
munities, our economies and our healthcare systems, and study its behavior in a controlled manner. Typically, the
our understanding of how the virus can be controlled Centers for Disease Control and Prevention (CDC) or the
is paramount. The early scientific consensus was that the virus National Institute of Allergy and Infectious Diseases (NIAID)
would be sensitive to disinfectants due in large part to its lipid catalogs the organism and prepares it for dissemination to a
envelope [1]. This protective layer of fat breaks down relatively specific set of scientists. In the case of SARS-CoV-2, the virus
easily when exposed to disinfectants, inactivating the virus. was handled by the Biodefense and Emerging Infections Re-
Early data supported this hypothesis—but much more research search Resources Repository (BEI Resources), which is man-
was needed to reliably inform our infection control practices. aged by the NIAID [2].
We need to arm both our healthcare professionals and commu- In the absence of direct testing data, the EPA’s Emerg-
nity with disinfectants that we know are effective. ing Pathogen program takes effect. Disinfectants that had
been proven effective against similar viruses could be regis-
Emerging Pathogens tered and added to the EPA’s List N [3] These products were
When a new pathogen emerges, it takes time to get the or- deemed likely to work against SARS-CoV-2 because they in-
22 • Household & Personal Care Wipes Fall 2020
22-24_PDI_0920.indd 22 8/27/20 10:29 AMWATCH OUT
SOMETHING GREAT WILL HAPPEN
10. − 12. NOVEMBER 2020
Untitled-1 2 8/24/20 1:02 PMTesting Against SARS-CoV-2
activate a harder-to-kill virus or another human coronavirus fectants for Use Against SARS-CoV-2 (COVID-19). The active in-
[4]. While this list served as a practical and necessary guide gredients in Super Sani-Cloth wipes are a mixture of quaternary
during the initial months, it relied on scientific assumptions ammonium compounds and isopropanol.
and not hard data. Research was still needed to show how Testing on the Super Sani-Cloth wipes was performed by
each disinfectant reacts when it encounters SARS-CoV-2 for Microbac Laboratories, Inc., an independent laboratory that
them to be deemed effective. performs environmental, food, and life science testing. Mi-
crobac has been at the forefront of testing for many emerging
Testing Protocol pathogens, such as Influenza H1N1 (2009), SARS, and MERS.
Unlike bacteria, viruses require a host cell in order to infect They were one of the first laboratories to test directly against
and replicate. While related coronaviruses have proven dif- SARS-CoV-2, drawing on both their knowledge of pathogen-
ficult to grow in the lab, SARS-CoV-2 adapted to cell culture ic viruses and EPA testing expertise. They performed testing
quickly. In the U.S., the virus became available for research using the protocol described above.
in March to a select number of Biosafety Level 3 containment Microbac’s results showed that Super Sani-Cloth wipes
laboratories that have proof of eligibility from the CDC or the achieved a three-log reduction (99.9%) against the virus, in
United States Department of Agriculture (USDA) [5]. compliance with the EPA’s OCSPP 810.2200 — Disinfectants
To demonstrate the efficacy of a disinfectant, companies for Use on Environmental Surfaces: Guidance for Efficacy
need to follow the guidance of the EPA – specifically, OCSPP Testing.
810.2200 - Disinfectants for Use on Environmental Surfaces: After receiving positive data from Microbac in June, the
Guidance for Efficacy Testing. Viral testing is supported using data were submitted to the EPA in early July. If approved by
an ASTM International standard test method, ASTM E1053 the EPA, Super Sani-Cloth wipes will receive label approval
‘Test Method for Efficacy of Viricidal Agents Intended for In- that the product has been tested as effective against the vi-
animate Environmental Surfaces.’ [6] rus. Testing of additional PDI products on EPA’s List N is un-
To perform the testing, the SARS-CoV-2 virus is grown derway.
in cell culture until a sufficient number is reached (typically
more than 63,000 viable viral particles). Soil, in the form of Conclusions
animal serum, is added to the virus ‘stock’ in order to rep- While we may assume that SARS-CoV-2 is easy to disinfect
licate the environmental conditions the virus favors. Soil is because it is an enveloped virus, we cannot guarantee effi-
known to deactivate certain disinfectants, which creates an cacy until it is tested directly against the specific strain of the
additional challenge. The mixture of virus and soil is then virus. We want to arm our healthcare professionals and com-
applied to the bottom of a glass petri dish and allowed to munity with disinfectants that we know work against SARS-
dry. This again simulates how the virus may be found in the CoV-2, with specific protocols and robust science. n
environment. Disinfectants are applied to the dried virus in a
manner that mimics a real-world situation. In the case of dis-
infectant wipes, they are folded and wiped across the surface
in a controlled manner. Following the contact time, which References
can vary based on the wipe, the virus is scraped from the bot- 1. R utala, W.A and Weber, D.J (March, 2020) Focus on Surface Disinfec-
tom of the petri dish and collected for regrowth in cell cul- tion When Fighting COVID-19, Infection Control Today
ture. Studies have shown the incubation time for SAR-CoV-2 2. h ttps://www.beiresources.org/About/BEIResources.aspx
is approximately seven days under specific temperature and 3. E nvironmental Protection Agency (August, 2020), List N: Disinfectants
atmospheric conditions. for Use Against SARS-CoV-2 (COVID-19). Retrieved from https://
Unlike bacteria, viruses cannot be seen by the naked eye www.epa.gov/pesticide-registration/list-n-disinfectants-use-against-
or even under high microscopy. Instead, scientists use a mi- sars-cov-2-covid-19
croscope to look for the infectivity of the virus upon its host 4. E nvironmental Protection Agency (August, 2016) GUIDANCE TO
cell – the cytopathic effect. Using the resulting microscopy, a REGISTRANTS: PROCESS FOR MAKING CLAIMS AGAINST
reduction from the initial population can be determined. The EMERGING VIRAL PATHOGENS NOT ON EPA-REGISTERED
EPA requires a 99.9% reduction to prove effectiveness [3]. DISINFECTANT LABELS. Retrieved from https://www.epa.gov/sites/
production/files/2016-09/documents/emerging_viral_pathogen_pro-
Status of PDI Hospital Grade Disinfectant Wipes gram_guidance_final_8_19_16_001_0.pdf
PDI began testing on its first product, Super Sani-Cloth® wipes, 5. h ttps://www.beiresources.org/RegisterLevel3.aspx
in April. Super Sani-Cloth wipes are a hospital-grade disinfectant 6. E nvironmental Protection Agency (August, 2019), Product Performance
wipe, which have been proven effective against three viruses that Test Guideline, OCSPP 810.2200, Disinfectants for Use on Environ-
are harder to kill than SARS-CoV-2—rhinovirus, adenovirus and mental Surfaces, Guidance for Efficacy Testing https://www.regula-
rotavirus—thereby qualifying the product for EPA’s List N: Disin- tions.gov/document?D=EPA-HQ-OPPT-2009-0150-0036
24 • Household & Personal Care Wipes Fall 2020
22-24_PDI_0920.indd 24 8/27/20 10:29 AMYou can also read
