DISCOVER BEAUTY PROGRAM OUTLINE - Cosmoprof North ...
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DISCOVER BEAUTY PROGRAM OUTLINE
THE PREMIER B2B BEAUTY EVENT ENCOMPASSING
ALL SECTORS OF THE INDUSTRY IN ONE VENUE, THE MOST
IMPORTANT FORUM FOR THE ENTIRE BEAUTY INDUSTRY
AWARD WINNING EVENT
• Named TSE’s Gold 100 2017 Best Program to Help Exhibitors Maximize their ROI
• Named TSE’s Gold 100 2017 Best Launching Pad
• Winner of the 2017 President’s “E” Award for Export Service”
• Named IAEE’s “2017 Art of the Show”
• Named TSNN’s “2016 Top 250 Trade Show”
• Named TSE’s “Greatest Show in 2015”
• Named TSE’s “The Most Innovative Show in 2015”
• Named TSE’s “Best Program to Help Exhibitors Maximize ROI in 2015”
• Named “The Top 100 Trade Shows of 2016”
2019 EVENT OVERVIEW
NUMBER OF VISITORS COUNTRY PAVILIONS
40,000 quality visitors Argentina, China, Germany, Italy, Pakistan,
Poland, South Korea, and Spain
NUMBER OF EXHIBITORS
1,435 exhibitors from 43 countries INTERNATIONAL BUYER DELEGATIONS
NET EXHIBITION AREA Angola, Australia, Canada, China, Dominican
29,045 SQM / 312,638 SQF, Republic, Ecuador, El Salvador, Guatemala,
+3% from 2018 India, Italy, Jamaica, Japan, Mexico,
Panama, Russia, and Thailand
PRESS
300+ members of the press
PROGRAM DESCRIPTION
DISCOVER GREEN
DISCOVER BEAUTY
•• A section for brands dedicated to green, eco-friendly, clean, organic, and/or natural products
A section specifically created for brands who are a prime fit for high-end retail stores
•• Potential participation in goody bags distributed to trade media and VIP buyers
Potential participation in goody bags distributed to trade media and VIP buyers
•• The area will have its own distinguishing high-end look and customized marketing
The area will have its own distinguishing high-end look and customized marketing
•• To ensure only the most innovative products in this section, we will be curating with Insider’s Guide to
Brands are pre-selected to ensure retailer criteria needs are met
Spa’s founder and editorial director, Mary Bemis
Discover Beauty will be curated by Maggie Ciafardini, a
highly respected Beauty Executive specializing in marketing,
sales, and brand development within the high-end
makeup/skincare and fragrance industries. Maggie started her
career at The Estée Lauder Companies and has served
as CEO of YSL Beauté, General Manager of Beauté Prestige
Int’l USA (division of Shiseido), Managing Director of St.
Tropez North America, and Executive Director of Bobbi
Brown International. Most recently, she has founded the
independent consulting company Maggie Ciafardini, Inc which
specializes in bringing emerging domestic and international
brands to market.
PACKAGE DESCRIPTION
PRESHOW PROMOTION : SHOWTIME PROMOTION :
• 1 dedicated email blast featuring Discover • 12 sqm fully-furnished lounge space
Beauty exhibitors to retailer, spa, and
distributor database • Inclusion in the Show Directory available to
all attendees
• Brand promotion on the Cosmoprof North
America website
PACKAGE COST
NOTE: Limited space availability. Official space assignment is done by
$6,966 the organizers one month prior to event date. All space assignments
provided beforehand are subject to change.
HOW IS IT IMPLEMENTED?
DISCOVER BEAUTY EXHIBIT SPACE:
It all starts out with a special dedicated show floor area
strategically located to allow maximum visibility and foot traffic.
Signage and special floor markers are posted to draw visitors
to this area.
DISCOVER BEAUTY
SPACE INCLUDES* Each stand is tastefully designed and fully furnished as a
clean white modern lounge-type setting to distinguish the area
from the rest of the show floor.
• 100 lbs of complimentary drayage
• 1 glass tall showcase
• 1 white free-standing shelving unit
• 1 long white table
• 1 table lamp
• 2 sets of stackable corner tables
• 2 sitting chairs
• 1 white leather seating couch
• White carpet
• Electric outlet / consumption included TO SEE MORE IMAGES FROM CPNA 2019, GO ONLINE TO:
https://cosmoprofnorthamerica.com/news-and-press/photo-gallery/
• 1 vertical fascia name
*2021 booth design may change from above. Please note that removal / addition of
furniture is not permitted and the use of displays or props is limited and major displays
must be authorized prior to event. Electricity is not allowed in the area. Special set-up and
tear-down hours for this area. Please consult with your sales manager for dates and times.
HOW TO QUALIFY
EXHIBITORS :
Participating companies benefit from increased
exposure in this high-end special area, receiving prime
real estate placement on the show floor.
TO QUALIFY, A BRAND MUST BE:
• New to the US market or have a limited retail footprint
• Financially secure to ensure distribution rollout costs
• Branded as prestige with high-quality ingredients and
quality packaging
• Sophisticated, unique, and innovative
• Ready to launch and able to submit finished products
by February 2021
• No more than a two-time exhibitor of the area
2019 RETAILERS
IN ATTENDANCE
REASONS FOR PARTICIPATION
PARTICIPATION ENABLES YOU TO TUNE INTO MANY UNIQUE VALUE-ADDED PROGRAMS :
✓ BUYER PROGRAM
✓ COSMOPROF & COSMOPACK NORTH AMERICA AWARDS
✓ COSMOTRENDS
✓ SPECIAL DIRECTORY AND WEBSITE LISTING
✓ MARKETING CAMPAIGN – PRESHOW & ONSITE
RESERVE YOUR SPOT TODAY! Alessandra Allegri alessandra.allegri@cosmoprof.it +39 02 454.708.216 Patrizia Loddo patrizia.loddo@cosmoprof.it +39 02 454.708.220
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