Die Reise beginnt im Netz - mba-studium.at
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Die Reise beginnt im Netz
Company highlights.
1996 FOUNDED
IN AMSTERDAM
CUSTOMER
SERVICE 24/7
600K+ PROPERTIES
WORLDWIDE
SUPPORT
OFFICES 155
42 SUPPORTED
LANGUAGES
DEDICATED
EMPLOYEES 8,600
What does the customer want?
EVERY
Booking.com guest gets
EASY
reservation modifications
assistance when stranded. and special requests.
0%
of Booking.com reservations
24/7
customer service in 42
have hidden fees.
languages, 365 days a year.
How do we do it?
Flexible payment
Wider choice Best price options Multilingual
of properties guarantee content
To booker
From looker Better No booking Better user Excellent
availability fees interface geographical
coverage
How do we work?
Open
property on
New partner Booking.com Visitors
Uploads:
Rates How do we attract our customers?
Rates and availability are
set by the partner in our
Policies
system.
Content The property content is
edited and translated by
our team of experts.
How do we attract potential guests?
Newsletters and Priceline Group websites More than 8,000 affiliate partners
Pay-per-click search-based advertising
Our mobile apps
Top reasons for choosing a hotel. 55% 26% 8% 5% Location Price Reputation Facilities
Why are photos important?
92% 92% of visitors are more likely
to book with photos
24 photos
Landscape
Positive impact
on conversion
Natural light
Justify the
higher rate 2048 x 1536 pixels
Manage
10 photos per room
guest expectations
How vital is the mobile experience?
The number of connected Our mobile bookings are The total value of our
devices is growing! growing! mobile bookings are
growing!
2000
1600 $8
billion
1200 $3
in 2013! $1 billion
800 billion
Million 2011 2012 2013
2011 2013Did you know?
Top three reasons our customers
book last minute:
40+
27
Spontaneous decision
“Unplanned shopping trip
% in the city.” million
25% downloads
21
Traveling of Booking.com
apps
“Roadtrip! Wanna make
% decisions as we go!”
of our bookings are made using a
17
Event
smartphone or tablet! “My daughter has a karate Average Review Rating
% competition this weekend.”Win the
Circles mobile booking game.
Event
11 – 12 February 2015Attract guests with availability.
It’s all about Simplify the Set up Upload
availability! reservation deals! high-res
process! photos!
25 of reservations are made with
additional last-minute availability
% smartphones and are last
minute
75 of reservations are longer load availability 12 month ahead
% aheadKeep the process simple for customers.
It’s all about Simplify the Set up Upload
availability! reservation deals! high-res
process! photos!
Customers want convenience!
Simplify the process and turn lookers into bookers:
43% of our same-
Accept Same-day and Next-day Bookings without credit card details.
day mobile bookings
are made in the
Allow customers to book without providing their address details.
same city as the
property!
Give potential guests the option to book without providing their
CVC code.Offer savings with a deal.
It’s all about Simplify the Set up Upload
availability! reservation deals! high-res
process! photos!
Entice mobile bookers with deal A Secret Deal is also a great way to win even
savings they just can’t resist! more visibility on our mobile platforms!Upload high quality photos.
It’s all about Simplify the Set up Upload
availability! reservation deal! high-res
process! photos!
You only get one shot at a first impression,
and this is especially true on mobile.
It is essential to use most relevant,
high-resolution photos.A new way to book. The perfect guest is just two taps away. • Step-by-step directions to the front door of the property • Personalised suggestions based on user preferences • Seamless mobile experience
Thank you! All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™
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