DÜSSELDORF ON TRACK FOR THE NEXT UPGRADE - COMFORT
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DÜSSELDORF
ON TRACK FOR
THE NEXT UPGRADE
APRIL 2018
IN FIGURES The state capital of North Rhine-Westphalia and seventh-
largest city in Germany is located at the heart of the
Federal state: North Rhine-Westphalia
Rhine-Ruhr Metropolitan Area. Düsseldorf is a highly
Population: 612,178
diversified regional centre that is famous for its trade fair
and fashion competence. It is also the country’s second
Population development: + 1.3 % most important banking centre and stock exchange loca-
tion, headquarters to companies in the telecommunica-
Employees paying social
security contributions:
409,195 tions, chemicals, life science and consultancy sectors,
and a university city. In fact, Düsseldorf’s significance for
Unemployment rate: 7.2 %
the entire region is reflected by the impressive commuter
figures - with 170,000 more inbound as opposed to out-
Retail purchasing power: 117.8
bound commuters.
Retail centrality: 114.4
The city has an international flair that makes it a very
Relevant shopping centres: attractive place to live. (There are more than 5,000 for-
eign institutions in Düsseldorf and it is home to the larg-
Schadow Arkaden (C), SEVENS Home of Saturn (C),
KÖ Galerie (C), Stilwerk (C), Düsseldorf Arcaden (S), est Japanese enclave in Germany). Recent forecasts by
Rheinpark-Center Neuss (P) the Regional Statistics Office project further population
C=City S=District P= Periphery growth of 8.6 percent by the year 2030. Düsseldorf is
Source: State Statistical Offices, GfK GeoMarketing GmbH, regularly among the highest-ranked cities in the world for
Federal Employment Agency
its quality of life. New residential areas are being devel-
oped, spectacular major projects are being implemented
and the city’s already excellent infrastructure is being
PRIME RETAIL RENTS
expanded. These are just some of the reasons why the
from 2007- 2017 in EUR / m²
quality of life in Düsseldorf will continue improving.
80-120m² 300-500m²
300 THE CITY’S SIGNIFICANCE
250 AS A RETAIL LOCATION
200 Düsseldorf is a leading player in the German premiere
retail league. It boasts an exceptionally diverse retail
150 scene and famous shopping districts. High amenity val-
ue, numerous international retail concepts, good acces-
100 sibility and an abundance of inner city parking spaces are
the foundations for Düsseldorf’s status as is one of the
50
most attractive and flourishing retail locations in Germa-
ny.
0
07 08 09 10 11 12 13 14 15 16 17 The city has above average centrality and purchasing
power. “Düsseldorf’s central city zone is currently gener-
ating a good EUR 1.6 billion in retail sales,” commented
COMFORT Managing Director Jürgen Kreutz.
CITY CENTRE AREA The city is such a popular shopping destination because
Düsseldorf Ø 500T - 1 Mio. Inhabitants
its retail districts are all clustered around the city centre.
Around 35% of Düsseldorf’s retail space is located in the
city centre, and some 38% of its total retail sales are
Proportion of generated here.
sales in %
Proportion of
retail space
in %
0 10 20 30 40 50
Source: COMFORT Research & Consulting
COMFORT City Report Düsseldorf 2018 2 of 12
PURCHASING POWER AND Internationally famous high streets, big brand names and
CENTRALITY PARAMETERS a forward-looking urban planning and development con-
cept make Düsseldorf one of Germany’s – and Europe’s -
Purchasing power Centrality parameters most attractive shopping destinations. The retail scene in
Düsseldorf is high-powered, differentiated and cosmo-
Berlin
politan, encompassing all the genres from top luxury and
Düsseldorf premium to upmarket and high street. It’s no coincidence
that Canadian Hudson Bay spin-off Saks OFF 5TH de-
Frankfurt am Main
cided to kick-off its expansion into Germany last summer
Hamburg by moving into Düssedorf’s premium department store,
Carsch-Haus.
Cologne
Munich One of Düsseldorf’s most impressive retail statistics is its
Stuttgart
very high purchasing power index of 117.8 (national
average = 100). This puts it in second place behind Mu-
0 25 50 75 100 125 150
nich among the seven German cities with the highest
Source: GfK GeoMarketing GmbH purchasing power. Another impressive statistic is Düs-
seldorf’s per capita retail sales area of more than 1.65
m². A centrality index ranking of 114.4 also puts Düssel-
FASHION CENTRALITY dorf among the leading German cities (third place).
Berlin
Düsseldorf
Frankfurt am Main
Hamburg
Cologne
Munich
Stuttgart
0 50 100 150 200 250
Source: COMFORT – Research & Consulting
CATCHMENT AREA
Source: COMFORT – Research & Consulting, Base Map RegioGraph
COMFORT City Report Düsseldorf 2018 3 of 12
Those statistics are largely due to the vast inner city reason why the city has such an attractive international
catchment area, with some two million residents, extend- retail sector and such outstanding urban architecture
ing far beyond the city boundaries into the Ruhr region to projects. Key urban development projects include Kö-
the north, Wuppertal to the east, Krefeld and Mönchen- Bogen I and II, the new Wehrhahn underground rail and
gladbach to the west and Leverkusen to the south. The road tunnel under Schadowstrasse and Jan-Wellem-
Rhine-Ruhr conurbation is also one of Europe’s most Platz, the redesign of the Schadowplatz plaza and the
densely populated regions. extension of the Schadowstrasse pedestrian zone. All
these developments are making an important contribution
Düsseldorf is a very popular city for trade fair guests and to Düsseldorf's sustainable positioning as one of Europe’s
tourists. There were an impressive 4.8 million overnight leading shopping cities.
stays in 2017, some 40% of whom were foreign guests.
These guests and tourists are naturally also part of the
CITY RETAIL DATA
Strukturdaten München Köln
Berlin Hamburg Frankfurt Stuttgart Düsseldorf
Structual data Munich Cologne
Einzelhandelskaufkraft 2017
Retail purchasing power 2017 96,8 129,8 109,7 108,8 114,2 112,8 117,8
(Deutschland/Germany = 100,0)
Einzelhandelsverkaufsfläche 2017
Retail sales area 2017 4.850.000 1.833.000 2.686.000 1.575.000 1.167.000 1.014.000 1.012.000
in m² / sqm
Anteil der Innenstadt in m²
644.000 497.000 346.500 313.000 277.000 377.000 347.000
Share of the city centre im sqm
Anteil der Innenstadt
13,3% 27,1% 12,9% 19,9% 23,7% 37,2% 34,3%
Share of the city centre
Einzelhandelsverkaufsfläche pro Einwohner
1,4 1,3 1,5 1,5 1,6 1,6 1,7
Retail sales area per inhabitant
Flächenproduktivität in € pro m²
3.800 5.900 4.200 4.500 3.700 4.100 4.100
Space productivity in € per sqm
Flächenproduktivität Innenstadt in € pro m²
3.900 6.600 5.600 5.200 5.200 4.400 4.600
Space productivity of the city centre in € per sqm
Einzelhandelsumsatz 2017 in Mio. €
18.376,0 10.887,0 11.226,8 7.079,5 4.346,0 4.174,1 4.170,4
Retail turnover 2017 in € million
Anteil der Innenstadt in Mio. €
2.530,0 3.290,0 1.955,0 1.625,0 1.430,0 1.670,0 1.610,0
Share of the city centre in € million
Anteil der Innenstadt
13,8% 30,2% 17,4% 23,0% 32,9% 40,0% 38,6%
Share of the city centre
Einzelhandelszentralität 2017
Retail centrality 2017 106,7 114,4 113,2 121,4 102,7 117,3 114,4
(Deutschland/Germany = 100,0)
Modezentralität 2017
Fashion centrality 2017 156,3 221,9 173,6 198,9 202,4 209,8 224,3
(Deutschland/Germany = 100,0)
Einzugsgebiet / Catchment area
5,3 3,1 3,5 2,4 2,4 2,6 2,0
Einwohner in Mio. / Inhabitants in mill.
Quelle / Source: COMFORT - Research & Consulting, GfK GeoMarketing GmbH
COMFORT City Report Düsseldorf 2018 4 of 12
PRIME LOCATIONS PRIME RETAIL RENTS
in EUR/m²
KÖNIGSALLEE
One of the most popular promenades and luxury 80-120 m²
shopping miles in Europe
Approx. 800 m long avenue accessible to traffic with a 285
central reservation
High footfall 300-500 m²
Mix of sectors from luxury and fashion labels 150
High stay-awhile quality due to wide-ranging astro-
nomic facilities with outdoor seating
New tenants: Globetrotter, Fashionette, Coffee Fel-
lows, Brabus/Sunseeker, Das Werk
Rental price: approx. 285 EUR/m² (small),
approx. 150 EUR/m² (medium)
SCHADOWSTRASSE
Consumer location with department stores and cloth-
80-120 m²
ing outlets
High footfall 230
Best section in the pedestrian zone between Königsal-
lee and P&C Weltstadthaus 300-500 m²
There is still a “right" and a "wrong" side of the street
in the section accessible to traffic – positive develop- 120
ment as a result of the establishment of a pedestrian
zone from approx. 2018/19 and the Kö-Bogen II pro-
ject
New tenants: Rossmann, Urban Outfitters, Decathlon,
Ecco, Calvin Klein, Frittenwerk, Thomas Sabo
(Schadowplatz)
Rental price: approx. 230 EUR/m² (small),
approx. 120 EUR/m² (medium)
FLINGER STRASSE
80-120 m²
"Young”, approx. 300 m long pedestrian zone in the
old town 210
Predominately young fashion outlets
Best section between Kasernenstraße and Mittelstra- 300-500 m²
ße
65 100
New tenants: Saks OFF 5TH, Pylones, Benefit, YQOS
Rental price: approx. 210 EUR/m² (small),
approx. 100 EUR/m² (medium)
MITTELSTRASSE / GRABENSTRASSE 80-120 m²
High street with good footfall 135
Diversified sector mix
Best section between Flinger Strasse and Carlsplatz / 300-500 m²
Kasernenstrasse
New tenants: Diesel, Le Creuset, von Floerke 72
Rental price: approx. 135 EUR/m² (small),
approx. 72 EUR/m² (medium)
COMFORT City Report Düsseldorf 2018 5 of 12
MAJOR DEVELOPMENTS ARE EN- HANCING DÜSSELDORF’S METROPOL- ITAN URBANITY Düsseldorf city centre has seen some impressive devel- Königsallee is still the number one luxury high street. “We opments over recent years. Construction work on Kö- have one of Europe’s most popular luxury shopping Bogen II commenced on Gustaf-Gründgens-Platz in boulevards! Königsallee’s appealing atmosphere and 2017. Kö-Bogen II is a distinctive example of modern high footfall make it unique among Germany’s exclusive architecture. It is a building complex with a stepped de- high streets,” explained Kreutz. Luxury, upmarket and sign housing 20,000 m² of retail space and 5,000 m² of high street fashion retailers benefit from being located in office space, plus a triangular pavilion with retail units for a high-end neighbourhood with good accessibility and a drugstore, a supermarket in the basement and a food store facades that reflect or can be adapted to reflect the court on the ground floor. This project outside the brand. Consumer-oriented retailers can count on high ‘Schauspielhaus’ theatre and the development of a new footfall and plenty of spontaneous purchases in accessi- pedestrian zone on Schadowstrasse will provisionally ble retail premises with large entrances. The Königsallee conclude the extensive redevelopment of Düsseldorf’s has everything: luxury labels as well as upmarket brands shopping district when it is completed, if everything goes and high street retailers such as H&M and Zara. It also to schedule, in 2020. Then, the seemingly endless series has a busy café and restaurant scene with outdoor seat- of construction sites, including the demolition of an over- ing, which adds to its appeal. “It’s a very successful con- pass, the re-routing of a tram line, the construction of the cept,” said Kreutz. “The Königsallee has impressive foot- tunnel under Jan-Wellem-Platz and the Kö-Bogen I de- fall figures for this kind of a luxury location.” Numerous velopment project, and all the negative impacts on footfall prestigious international labels are queueing up for the and business – especially in the Schadowstrasse area – opportunity to move into a retail unit on this international- will finally disappear, as will all the associated noise and ly coveted shopping boulevard. dust. Post-development Düsseldorf will have a beautiful new urban landscape with metropolitan flair that will en- hance the city as a retail location. Jürgen Kreutz does not believe that there will be any major shifts in Düsseldorf’s retail structure. Kö-Bogen II on Schadowstrasse COMFORT City Report Düsseldorf 2018 6 of 12
The southern section of Königsallee on the other side of
Grünstrasse has always been much more diverse, and
this image has become even stronger since Globetrotter,
Coffee Fellows and Das Werk arrived to add even more
retail formats. Mail-order company Pro-Idee opens its
second store at a prime location in a deal brokered by
COMFORT this spring. Luxury automobile company Bra-
bus and yacht builder Sunseeker have rented premises
on the opposite side, adding a touch of glamour to this
section of the boulevard.
The south section of Königsallee has diversified: COMFORT negotiated
the leases for ‘Das Werk’ at Königsallee 98
The Kaufhof department store on Königsallee is the first
of the Kaufhof stores in Germany to be given a new look
at great expense (around EUR 32 million by 2018) by
Canadian owner Hudson Bay Company (HBC). The new
basement opened with a 1,600 m² ladies shoe depart-
ment – four times larger than the previous one – and an
extended lingerie range at the end of 2016. Conversion
work is taking place while the store remains open. When
it finishes, handbags and cosmetics articles (e.g. the
Luxury shopping, cafes & restaurants and promenade: the Königsallee
has a lot to offer
Sephora shop that is already open) will be located on the
ground floor, ladies fashions on the first floor, men’s
Cologne-based Koerfer Group has invested over 65 mil- fashions and shoes on the second floor and an extended
lion euros in its CROWN project on the southern part of sports article and toy range on the third floor.
Königsallee to transform a former department store on
the corner of Berliner Allee/Graf-Adolf-Strasse into a
10,000m² food temple. The Zurheide family, owners of
the EDEKA supermarket chain, opened an exclusive
supermarket in the basement on 22 March. It will be
joined by premium restaurants and cafés on the ground
floor, including a grill, a gourmet bistro, a sushi bar, a
chocolate and ice-cream parlour, salad bars etc. The
entire top floor will be a car park.
“All the redevelopments taking place on Königsallee are
gradually blurring the segregation of the street into a
The south section of Königsallee has diversified: COMFORT negotiated
banking side and a shopping side,” added Kreutz. “New the leases for Coffee Fellows and Pro-Idee (coming soon) at Kö-
tenants Versace, Barbara Frères, Zadig & Voltaire and nigsallee 92.
Hermès are joining existing tenants Abercrombie & Fitch
and Nespresso, which is a clear indication of the signifi- Directly opposite, in the upper floors of Carsch-Haus on
cant changes that are taking place here.” The HINES Flinger Strasse, HBC opened its first Saks OFF 5TH
complex on the west side of Königsallee is now at an luxury outlet with designer fashions on 3,500 m² of retail
advanced stage of construction. It is called the ‘Kö- space in 2017. In the past, off-price concepts haven’t
Quartier-Ensemble’ and comprises seven buildings – really taken off in Düsseldorf – and this has also been the
including the Deutsche Bank property with the largest case at the stores that are already open.
counter hall in Germany – offering 55,000m² of office and
retail space, 420 parking spaces and a 140 metre-long
frontage facing onto Königsallee.
COMFORT City Report Düsseldorf 2018 7 of 12
metics, home accessories, shoes, leather goods and
international sportswear labels. Many years ago ‘Jades’
on Grabenstrasse sparked the evolution of this street
connecting Königsallee and the Altstadt into an upmarket
location. It was soon joined by numerous fashion labels
such as Closed, Liebeskind, Caroline Bliss, ba&sh, the
first Lilou jewellery store, Aesop and, in the future, Le
Creuset. This has sustained the positive development of
footfall figures. Grabenstrasse runs into Trinkausstrasse
– another connecting street between the Altstadt and
Königsallee that has been upgraded following the mod-
ernisation of the famous Trinkauspassage shopping ar-
cade and the arrival of tenants such as Hermés, Versace
and 0039 Italy.
Several cosmetics concepts such as KIKO Milano, Vine
The venerable Carsh-Haus with Saks OFF 5th Vera, Kiehls and Rituals on Flinger Strasse, Caudalie on
Mittel-strasse and Aesop on Grabenstrasse have moved
Flinger Strasse is the street with the highest footfall in the to the Altstadt in recent years. Trendy new retailers such
old part of the city or ‘Altstadt’. Demand among upmarket as ba&sh (Grabenstrasse) or Levi’s and Diesel (Mittel-
retailers and consumers has developed very positively on strasse) have further enhanced the appeal of this area
Mittelstrasse, and even more so on Grabenstrasse, with surrounding the mar-ket. Grabenstrasse and Mittelstras-
the result that rents in that area have increased signifi- se are high-end, trendy streets leading up to the famous
cantly in recent years. The genres of retailers in the his- weekly market on Carlsplatz that have been evolving into
torical Altstadt differ from street to street. Flinger Strasse increasingly desirable locations for some years now.
has beautiful historical buildings housing young fashion
labels. The Altstadt doesn’t have many flagship stores,
and the retail units there are smaller than those on
Schadowstrasse.
Mittelstrasse, which leads to the Carlsplatz market area,
has a diverse mix of retailers. The stores here sell cos-
KÖ-BOGEN II AS INITIATOR OF DI-
VERSE OTHER DEVELOPMENTS
The very successful example of urban planning and ar- ers arrived on Gustav-Gründgens-Platz to commence
chitecture, Kö-Bogen, the prestigious Kö-Bogen II retail construction work that is expected to continue for another
property development project (all lettings are being han- two years or so. The design by famous Düsseldorf archi-
dled exclusively by COMFORT) and the associated en- tect Christoph Ingenhoven envisages two buildings with
hancement of Schadowstrasse when the pedestrian zone sloped rooves and stepped green facades. The larger of
is completed in around 2020, will further enhance Düs- the two buildings will be 19 metres high and have four
seldorf’s status as a retail location. stories on one side, increasing to 29 metres and five
stories on the other side facing Jan-Wellem-Platz. The
The Wehrhahn underground rail and road tunnels under second, smaller building next to the Dreischeibenhaus
Schadowstrasse and Jan-Wellem-Platz have finally been will be used for small restaurants and cafes.
com-pleted, providing a preview of just how attractive the
city centre will be when all the development projects are Many of the property owners on and around Schadow-
finished. When the Kö-Bogen II project closes out in strasse are introducing new concepts (e.g. Foto Koch),
2020, Düsseldorf will have an additional 20,000 m² of some of them development projects and some of them
prime location retail space, raising the profile of the entire renovation projects, to upgrade the eastern shopping
city centre – especially the area around Schadowstrasse zone and increase footfall rates. Urban Outfitters opened
– as a shopping destination. In mid-2017 the earthmov- a shop in a section of the Foto Koch store, CCC Schuhe
COMFORT City Report Düsseldorf 2018 8 of 12
opened a shoe shop in the former Jack & Jones / Vero These recent, highly attractive urban and retail develop-
Moda store, and Decathlon moved into an almost 2,000 ments and investments in the regional capital of Düssel-
m² retail unit in the basement of the C&A building in Oc- dorf have upgraded the city’s national and international
tober 2017, supplementing Düsseldorf’s underrepresent- status.
ed sports segment. The Schadowstrasse shopping scene
has now been augmented with new retail concepts such
as Urban Outfitters, Calvin Klein, Ecco, a 1,200 m²
Rossmann drugstore and the Frittenwerk restaurant.
Auspicious: Kö-Bogen II
Schadowstrasse: Urban Outfitters at Foto Koch
Schadowstraße: Decathon Decathon in C & A’s basement
COMFORT City Report Düsseldorf 2018 9 of 12
INVESTMENT
These positive developments have naturally impacted PURCHASE PRICE FACTOR
the investment market, raising Düsseldorf’s profile as a from 2012 - 2017
32,0 - 34,0
sustainable investment location for German and interna-
tional investors and consolidating its status as an in- 35,0
vestment hotspot.
25,0
Egon Meiners-Hagen, COMFORT Managing Director
with responsibility for Düsseldorf investment business, 15,0
has reported a series of top level deals that went 2012 2013 2014 2015 2016 2017
through in 2016, including the acquisition of Schadow-
strasse 28 by Aachener Grund and the sale of the
Karstadt department store on Schadowstrasse to CBRE
Global Investors, the same company that purchased the
Sevens shopping centre. Königsallee 36 (Kesting-
Galerie) was purchased by the owner of the CENTRUM
Group, Uwe Reppegather, number 26 was bought by a
Düsseldorf family office and number 106 by a famous
Düsseldorf property tycoon.
City centre investment business was much quieter in
2017 as a result of the low availability of suitable proper-
ties.
The property market is booming in Düsseldorf and de-
mand for prime locations exceeds supply by far. This
drove up property prices substantially last year. The
yields on properties in genuine prime locations are now
around 3%. However, on some properties in exceptional
locations such as Königsallee it is considerably lower. IQOS on Flinger Straße
COMFORT CITY RANKING
Demography / (socio-)economy
Retail trade
Location and real estate
Using a scoring model, the parameters cover three major areas, within which • Location and real-estate index (Parameters for the rents of small/medium-
individual sub-indicators are also analysed. In detail these are as follows: sized spaces, location / retail space structure of the city centre, industry/operator
• Demography/(socio-)economic index (Parameters for popula- mix in the city centre, rental demand, intensity of demand [Overall rental space
tion/development, GDP, employment, unemployment, tourism, retail purchasing demand in m2 in relation to the available retail spaces in the city centre])•
power)
• Retail trade index (Parameters for the catchment area: population size and
level of demand, retail centrality, fashion centrality, as well as city centre sales,
sales areas and sales-area productivity)
COMFORT City Report Düsseldorf 2018 10 of 12COMFORT CITY RANKING
Düsseldorf has a top position in the COMFORT City secured Düsseldorf its excellent ranking position.
Ranking alongside the much larger cities of Berlin and
Hamburg (number 2 in Germany, scoring 90 of 100 The COMFORT City Ranking is a substantiated annual
achievable points). This is predominantly due to the high benchmarking based on 35 sociodemographic, econom-
concentration of retailers in Düsseldorf city centre, its ic, retail and property-related that COMFORT compiles
expansive catchment area and its population’s high every year.
spending power. Retailer quantity, quality and diversity,
and retail property performance, are the factors that have
METROPOLITAN COMPARATIVE SCORING (IN %)
Munich
Stuttgart
Hamburg
Berlin
Frankfurt
Düsseldorf
Cologne
82 84 86 88 90 92 94
SUMMARY AND OUTLOOK
The end is in sight! North Rhine-Westphalia's state capi- New and interesting location clusters have formed on the
tal is moving into the end phase of the comprehensive west side of Königsallee, in the area surrounding Mittel-
urban modernisation and enhancement project that strasse, Grabenstrasse and on Carlsplatz – whereby
commenced in 2008. It began with the construction of Flinger Strasse is still the clear number one prime loca-
Kö-Bogen I, continued with the demolition of the over- tion in the Altstadt. The Königsallee's attractive atmos-
pass, the completion of the road tunnel and the phere and high footfall will sustain its unique status
Wehrhahn underground rail line and moved on to the among Germany's luxury high streets and it's still the
spectacular Kö-Bogen II development and the new pe- ‘place to go’ for luxury shoppers in entire North Rhine-
destrian zone on Schadowstrasse. It now looks increas- Westphalia. This applies to the section as far as Grün-
ingly probable that the latter two major developments will strasse. Beyond that, the southern section of Königsallee
be finished by the beginning of the next decade. has become much more diverse recently after a series of
popular and interesting labels found their new home
The very positive resonance of these developments on there.
the Düsseldorf retail sector throughout the city centre is
already evident today. Although Düsseldorf has always All these factors contribute to the stable outlook for Düs-
offered consumers a comprehensive, attractive and di- seldorf as a retail location and the city centre rental and
verse choice of shopping locations and city centre high investment market. Current and foreseeable develop-
streets with different profiles, the retail scene is now also ments will consolidate and even significantly strengthen
moving forward into the future as the face of the city Düsseldorf city’s long-term USP versus other cities in the
changes. Many owners and retailers are anticipating new region and shopping centres in the city.
opportunities and, despite the negative effects of the
construction work, they are either already anchored in
position or in negotiations to lease stores, especially on
Schadowstrasse.
COMFORT City Report Düsseldorf 2018 11 of 12CONTACT
For further questions and / or detailed information /
materials do not hesitate to contact us:
LEASING / INVESTMENT INVESTMENT RESEARCH & CONSULTING
JÜRGEN KREUTZ EGON MEINERS-HAGEN OLAF PETERSEN
COMFORT Düsseldorf COMFORT Düsseldorf COMFORT Research & Consulting
Fon: +49 211 9550-140 Fon: +49 211 9550-112 Telefon: +49 40 300858-22
Mobil: +49 175 7217701 Mobil: +49 175 7217714 Mobil: +49 175 7217720
E-Mail: kreutz@comfort.de E-Mail: meiners-hagen@comfort.de E-Mail: petersen@comfort.de
Editor:
DEFINITIONS
COMFORT Holding GmbH Rents in prime locations
Kaistraße 8A All statements pertaining to rents are to be read with the following in
40221 Düsseldorf mind: New rent contracts drawn up in absolutely prime business locations
for fictive, purely ground floor sales areas; ideal shop space has ground-
level, step-free access, is fitted out to a high standard and, as far as possi-
About the COMFORT Group: ble, its layout is at a right angle to a shop window with a minimum length of 6
Since it was founded in 1979, the COMFORT Group has specialised in m (for a size of 80–120 m²) or 10 m (for 300–500 m²); peak rents in EUR per
the sale and letting of commercial properties, specialist stores and retail
m², per month, plus statutory VAT and service charges
units. As a proven retail property expert, COMFORT makes its know-
how available via a consultancy services portfolio which includes ex- Purchase price factors
pertises, second opinion appraisals and third party due diligence re- The purchase price factors, shown in their full range, serve as a general
ports. It also provides shopping centre consultancy services and has a orientation for the currently achievable purchase price for commercial build-
separate Luxury Retail unit. The retail specialist is also exclusive part- ings (rental income from retail > 60%, current rent at around market level)
ner of Cushman & Wakefield for retail property letting in Germany. The with a typical sales volume in the prime location of the respective city. Tech-
COMFORT Group is headquartered in Düsseldorf, and has offices in nically, the purchase price factor represents the multiplier for calculating the
Berlin, Düsseldorf, Hamburg, Leipzig, Munich, Vienna and Zurich. purchase price of a commercial building without a maintenance backlog,
www.comfort.de when multiplied with the respective annual net rent.
Share of city centre
Media Contact:
Karolina Müller, Head of Corporate Communications Figures in percentage. This value indicates the share of the city center in
Kaistraße 8A, 40221 Düsseldorf / Fon: +49 211 9550-144 / E-Mail: sales revenue or in the sales space of the entire city area.
mueller@comfort.de Purchasing power, Centrality parameters
The purchasing power index complements the information on population
size for a given location with qualitative criteria. The average value has been
standardised nationwide at 100. A value above 100 signals that a location
has above average purchasing power potential. However, the purchasing
power index does not provide any information as to whether the available
capital is in fact spent in the location in question or not.
The centrality indicator shows whether, on balance, purchasing power is
flowing into or away from a particular location. A value over 100 indicates
that the inflow of purchasing power from the surrounding area is higher than
the outflow from the city. The centrality indicator thereby sheds a special
light on the attractiveness of a location for the retail trade.
Fashion centrality
Analogous to the industry-wide centrality parameters (= retail centrality), the
fashion centrality indicator sheds light on the situation in an important sub-
sector – the key city-centre segment fashion, which in turn comprises the
two product segments clothing/textiles and shoes/leather products.
Catchment Area
Cartographic representation of geographic areas in terms of the city’s im-
portance to their resident population as a shopping destination. Blue repre-
sents the core city area (zone 1) and red represents the immediate and
extended catchment area (zone II).
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