STRATEGIC PLAN 2019-21 - ireland - Serve the City International

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STRATEGIC PLAN 2019-21 - ireland - Serve the City International
ireland

          STRATEGIC
               PLAN
             2019-21

              Volunteers
                 Serving
            Communities
STRATEGIC PLAN 2019-21 - ireland - Serve the City International
Serve the City Ireland - Strategic Plan 2019-2021

SERVE THE CITY
IRELAND

2nd Floor
5-9 Terenure Place
Terenure Village
Dublin 6W

www.servethecity.ie
volunteer@servethecity.ie

                                                                                                                 ireland

                                                      Hello and welcome on behalf of the Trustees of Serve the City Ireland (STCI) to our new
                                              strategic plan – Volunteers Serving Communities. Over a six-month period, starting in late
                                              2018, we have invested significant time consulting and researching with our broad stakeholder
                                              base. We are so grateful to everyone who contributed and want to assure you that we have
                                              listened to your feedback, in order to produce a plan that is ambitious yet realistic for the next
                                              three years.

                                              Serve the City’s projects in Ireland traditionally focused on providing practical DIY supports.
                                              In 2016, new projects – Refugee/Asylum-Seeker supports and Befriending - were initiated.
                                              These projects significantly added to the ways in which people could volunteer to support
                                              others, but they also required additional resources and time.

                                              Similarly, increased demand for the services of STCI in general, in recent years, has presented
                                              us with many new opportunities for partnerships and learning. However, while we welcome
                                              these new opportunities, we have learned that they must be developed in a sustainable way.
                                              To put it another way, growing demand for our services presents an opportunity to increase
                                              our impact, but it also presents resourcing challenges, both financially and in terms
                                              of increased numbers of volunteers.

                                              The Trustees recognise that these opportunities and challenges represent a need for significant
CONTENTS:
                                              change, which is why we have conducted a detailed review of our operations, with a view to

                                              developing this strategic plan to guide the organisation through the next phase of its growth.
- Welcome				1
- Executive summary and conclusions      2    We believe that our new strategic plan with its five main areas provides a clear ‘roadmap’ to
- About Serve the City 			               3    guide the organisation over the next three years and are grateful to Richard Philips for his
- Vision Mission and Values			           4    professional oversight and expertise in guiding us. We will continue being faithful to our overall
- Process and methodology			             6
                                              ethos of serving both our clients in communities as well as our volunteers.
                                              We would love to see you actively journeying with us and finding out how your gifts and abilities
- Overall findings and recommendations   8
                                              can be used.
- Strategic plan:
   Key strategic goals & timeline		      12   Cormac Shaw, Alan McElwee, Rónán Coffey, Dick Bourke, Edwina Dewart and Paul Kerr,
   Goals. Objectives, Actions,                Board of Trustees, May 2019.
   KPI’s & CSF’s				13

                                                                                                                                                              1
STRATEGIC PLAN 2019-21 - ireland - Serve the City International
Serve the City Ireland - Strategic Plan 2019-2021

    EXECUTIVE SUMMARY                                                                                                                                                                    ABOUT SERVE THE CITY

    A strategic review was carried out by Serve the                                                                                                  		             Serve the City Ireland (STCI) exists to mobilise volunteers
    City Ireland over a six-month period. The results                                                                                              to serve the practical needs of marginalised and vulnerable persons.
    were considered, and from them this three-year            to design                                                                          We are part of an international movement of Serve the City organisations
    strategic plan has been developed.                        processes                                                                       in multiple cities worldwide.
                                                              to strengthen
    The review highlighted that Serve the City Ireland        the organisation’s                                                        In 2005, Serve the City began in Brussels as a single week of service, initiated by a
    is a well-respected organisation. Our mission             activities.                                                          Christian faith community called The Well. Serve the City Ireland started in Dublin in 2006,
    is supported by an extremely loyal team of                                                                              Galway became active in 2012 and Cork in 2017.
    volunteers, who give their time and energy to             • Leadership development:                              Now active in 65 cities across the world, STC is a global movement of volunteers showing kindness
    improve the lives of others. Although this group          Volunteers have always been integral and key        in practical ways to people in need. We are the connection between the good intentions and talents of
    may be smaller than first anticipated, there              to Serve the City and they have intentionally       people willing to volunteer and the needs of marginalised and vulnerable people and communities.
    are also many ex-volunteers who still hold the            been brought into leadership positions. This        We aim to facilitate meaningful opportunities for volunteers to get involved.
    organisation in very high regard (even while              needs to be recognised as a key programme
    recognising shortcomings in some cases). Our              in its own right, to ensure that we have a
    clients appreciate the work that is done on their         regular pool of new leaders at all levels of the
    behalf. Those who refer clients to Serve the City         organisation. By doing so it recognises that
    are very grateful for our help and say that they          we would like to serve our volunteers as well,
    know of no other agency that will take on the             and that one of the outcomes delivered by
    project work that Serve the City does.                    Serve the City is the impact on the lives of the
                                                              volunteers.
    The organisation [in Dublin] has grown rapidly and
    has currently outgrown its own capacity to deliver        • Resourcing:
    effectively in a sustainable way. Although much is        Activities require resources, and the
    working well, a few key issues, primarily in Dublin,      organisation has, up until now, had a very
    need urgent attention:                                    small budget and no paid staff. Attention
                                                              needs to be given to developing resource
       • Volunteer recruitment / re-awakening:                streams, as follows:
       There are not enough volunteers available                  • Additional funding; whether by way of
       to sustain desired levels of activity. New                 grants, donations or payment for services
       volunteers are needed.                                     • People to fill the various roles across the
                                                                  organisations
       • Administrative / co-ordination capacity:                 • People to design systems to improve
       There is a gap in ‘middle-level’ co-ordination             Serve the City’s processes
       and administration. This is proving to be                  • Direct donations of supplies for              Organisation
       a heavy burden on a small number of core                   activities.
       volunteers, including one of the organisation’s                                                            STC Ireland is a Company Limited by Guarantee. CHY 19323, Registered Charity No.: 20075668 (more
       founders. The rest is taken on by Project           A focussed effort to address each of these areas       information can be found under our Charity Regulator listing).
       Leaders who find themselves doing more              should allow Serve the City Ireland to perform         STCI is an affiliated member of Serve the City International, an international NGO registered in Belgium as
       than expected in order to run a Serve Day           effectively and to grow steadily in a sustainable      an Association Internationale Sans But Lucrative (AISBL) under number 0665.652.996.
       effectively. This gap is partially about people     fashion throughout and beyond the life of this
       and partially about the processes required          plan.                                                  STCI is governed by a Board of six Trustees (directors):
       to ensure that things run effectively. Urgent                                                              Cormac Shaw (Chair), Paul Kerr (Secretary), Dick Bourke, Edwina Dewart, Alan McElwee and Rónán Coffey.
       attention needs to be given to recruiting                                                                  At present, STCI has no paid staff and is completely volunteer-led.
       people to fill some key coordinating roles and                                                             Organisationally, City and Project Leaders provide management, leadership development and volunteer
                                                                                                                  coordination locally, for each project. STCI is currently active in Dublin, Galway and Cork.

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STRATEGIC PLAN 2019-21 - ireland - Serve the City International
Serve the City Ireland - Strategic Plan 2019-2021

    VISION, MISSION AND VALUES
                                                                                                           MISSION                                                                 VISION
                                                                                                           to SERVE - CARE - TRANSFORM                 OBJECTIVE                   mobilising volunteers, serving
                                                                                                           the lives of both those who                 GOALS                       marginalised and vulnerable
                                                                                                           serve and those whom we serve               ACTIVITIES                  persons
    VISION                                              MISSION

    Our vision is a society where the practical needs   Our mission is to mobilise volunteers and serve
    of marginalised and vulnerable persons are          marginalised and vulnerable people in our cities
    being met, so that they can live wholesome          through practical support and social inclusion     VALUES
    lives. We believe that providing practical care     projects.
    through volunteering has the power to transform                                                        All cities affiliated to Serve the City
    individual lives and whole communities. Towards                                                        International share the same core values:
    this end, we envision mobilising volunteers and
    expanding throughout Ireland.                                                                               HUMILITY                                            RESPECT
                                                                                                                • We exist to serve others, not ourselves.          • We treat every person as having equal
                                                                                                                • We do not presume to be experts and we            value, without favouritism.
                                                                                                                work in collaboration with others.                  • People from all walks of life and schools
                                                                                                                • We endeavour to serve alongside those             of thought are welcome within Serve the
                                                                                                                we serve, with empathy, following their             City.
                                                                                                                lead.                                               • We do not promote any political or
                                                                                                                                                                    religious agenda.
                                                                                                                COMPASSION
                                                                                                                • Knowing people by name is knowing the             COURAGE
                                                                                                                uniqueness of each person’s journey.                • Serving others takes the courage to face
                                                                                                                • We will always put the individual above           difficult realities and sometimes deep
                                                                                                                the task.                                           suffering and injustice, to be vulnerable and
                                                                                                                • We will be flexible in how we approach            to step outside of our comfort zone.
                                                                                                                each individual and organisation.                   • We step across the line and serve people,
                                                                                                                                                                    whether their situation feels easy or
                                                                                                                                                                    challenging.

                                                                                                                                                                    LOVE
                                                                                                                                                                    • Service that makes a real and lasting
                                                                                                                                                                    difference is motivated by love. Only with
                                                                                                                                                                    love do we see the individual as a person
                                                                                                                                                                    with a name and not just as a need to meet.

                                                                                                                                                                    HOPE
                                                                                                                                                                    • No cause is hopeless and no person is
                                                                                                                                                                    beyond hope if a single person is willing to
                                                                                                                                                                    respond, learn their name and show them
                                                                                                                                                                    love.
                                                                                                                                                                    • The city is vibrant and can be revived
                                                                                                                                                                    through the small hope-filled actions
                                                                                                                                                                    of the many.

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STRATEGIC PLAN 2019-21 - ireland - Serve the City International
PROCESS AND METHODOLOGY

    The Trustees retained the services of an                        • A set of Questions, Issues and Observations
    experienced consultant to assist in conducting                  that the organisation should address
    the review and working through the findings.                    • Notes for further analyses (PESTLE analysis
    The process was as follows:                                     and Porters 5 forces)

    1. Consultation with the Trustees:                          5. Telephone Interviews with stakeholders:
    The consultant participated in an initial meeting           A total of 22 people including the six Trustees
    with the Trustees to discuss parameters for the             were interviewed. These represented a wide
    review of the organisation. A chat group and                range of internal and external stakeholders. An
    online document space were set up to ensure                 initial questionnaire was circulated and agreed
    regular communication and review of findings.               with the Trustees in advance. The results from
    This allowed for an ongoing process of feedback,            the interviews were compiled into a report, with
    questions and suggestions from the Trustees                 notes grouped under key themes. This report
    throughout the process.                                     was shared with the Trustees and subsequently
                                                                incorporated into this report.
    2. Serve the City International Forum:
    The consultant attended the Forum held in                   6. e-consultation:
    October 2018, meeting many key stakeholders                 An e-Survey was designed to allow for as wide a
    from across the wider organisation and gaining              consultation as possible.
    significant background information and an                   It was advertised through the Serve the City e-zine
    international perspective on the organisation.              to over 1,500 recipients, with a link to the survey
                                                                (run through SurveyMonkey). The results from the
    3. Literature review:                                       survey were collated, shared with the Trustees
    The Trustees supplied a list of suggested relevant          and incorporated into this report.
    reading materials. These included background
    documentation on Serve the City Ireland, training           7. Discussion of findings with the Trustees:
    materials, detailed information on the various              The findings from each of the review activities
    programmes developed by Serve the City, as well             were presented to the Trustees and discussed at
    as key documents on the charity and volunteer               length. The general trends of the findings were
    sector in Ireland in general. This literature review        clarified and agreed.
    informed the subsequent activities. Observations
    from the literature review have been incorporated           8. Production of Strategic Plan:
    in the following report.                                    A three-year Strategic Plan was developed,
                                                                informed by the strategic review, including vision,
    4. Focus group held with STC volunteers:                    mission, values1, strategic goals and objectives,
    A group of volunteers (including project leaders)           actions and KPIs, and Critical Success Factors.
    worked together to provide material to inform               This was then presented to the Trustees for
    this strategic review. Collectively they completed          consideration and adoption.
    exercises to articulate:
        • Their understanding of the Vision, Mission
        and Values that underpin the work of Serve
        the City
        • A SWOT (Strength, Weakness, Opportunity
        and Threat) analysis of Serve the City

                                                           1
                                                               Values have already been defined
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STRATEGIC PLAN 2019-21 - ireland - Serve the City International
Serve the City Ireland - Strategic Plan 2019-2021

    OVERALL FINDINGS
    AND RECOMMENDATIONS                                                                                                    Despite their success, however, there are a      Leadership Development:
                                                                                                                         number of issues to be addressed:                  This has always been part of Serve the City’s
                                                                                                                         • Resource constraints, matching supply and        activities but has rarely been identified as a

    1. The perception of Serve the City Ireland                 for significant meaningful
                                                                contact between volunteers
                                                                                                                         demand and inconsistent processes.
                                                                                                                         • Serve Days achieve practical outputs for
                                                                                                                                                                            programme in its own right. Volunteers have been
                                                                                                                                                                            identified as having leadership or organisational
    is overwhelmingly positive. Clients and those               and clients.                                             clients but can do little to address clients’      skills and recruited to roles as Project Leaders,
    who represent clients are grateful for the                  • Building longer-term relationships with clients        ongoing concerns or provide meaningful             Programme Coordinators, City Leaders etc.
    work completed and the contribution made                    and volunteers is necessary to see greater               client – volunteer interaction. They play          In addition to serving the practical needs of the
    to the lives of vulnerable people in Ireland.               impact in their lives.                                   an important role in a wider context of            organisation, it provides a partial answer to the
    Volunteers appreciate the opportunity to jump               • This is time-consuming, complex and needs              developing impactful, relationship-based           desire for more relationship-based, meaningful
    into volunteering in an easy way, the further               different planning models to the ones that               interventions (where they are a stepping stone     client engagement by also identifying the
    opportunities to develop more meaningful                    work for the once-off practical activities.              programme, which produces tangible outputs,        volunteer as a client and seeking to develop
    relationships with clients over time, the
                                                            4. No ‘silver bullet’: There is no single solution
                                                                                                                         but also either builds longer-term relationship    him/her as an example of long-term client
    relationships they develop with other Serve the City                                                                 with clients, or develops volunteer’s skills and   engagement.
    volunteers and the satisfaction of being involved in    that will transform the situations. It may be that a         commitment, as preparation and training for
    helping others.                                         funding or activity model could be developed in the          other longer-term programmes.                      In order to improve the way in which this

    2. Much of the success of Serve the City                future that will transform the organisation. Initially,
                                                            resource constraints and process deficits need            In this vein, the strategic focus on Serve Days
                                                                                                                                                                            happens, it needs to be identified as a Serve the
                                                                                                                                                                            City programme in its own right and resourced
    Ireland has been reliant on a committed founder         to be addressed, then new ideas can be piloted            should ensure that:                                   accordingly:
    who contributed significant time and energy             to determine their potential. In time these may be            • Resources and processes allow them to run
    into the development of the organisation. When          transformative.                                               smoothly and efficiently.                            • Project Leaders are needed for DIY Project
    problems developed, they could usually be solved
                                                            5.
                                                                                                                          • Clear development pathways are identified          days, as well as for other specific events
    by jumping in with additional time to smooth them             With regard to the specific activities and              to equip and then recruit volunteers for             that Serve the City runs across any of its
    out. As the organisation has grown, this is no          programmes that Serve the City runs, as well                  future opportunities within Serve the City’s         programmes. Assistant Project Leaders
    longer feasible. The organisation has to move past      as the different cities in which Serve the City               programmes.                                          would also be worth trying, as the work of a
    its reliance on the founder by putting in place:        operates, each had their own specific strengths                                                                    DIY project can get complicated and require
         • Processes which ensure activities run            and weaknesses, discussed below:                                                                                   more than one leader at a time!
         smoothly and anticipate difficulties which arise                                                                                                                      • Programme Coordinators are needed
         from time to time.                                 Practical Serve Days                                                                                               to shape, own and manage each of the
         • Other committed people (either staff or          (typically DIY or gardening work for a client)                                                                     programmes STC runs. These roles involve
         volunteers) who can step in to resolve issues      These were the first activities that Serve the City                                                                skill in people management as well as
         and proactively undertake the work required to     started, are the most common of Serve the City’s                                                                   programme management and coordination
         launch new programmes.                             activities, and as a result, this is usually what                                                                  (programme development expertise is also

    3.     As the organisation has matured, and as
                                                            people think of when they think of Serve the City.
                                                            They have proven very successful, which is not
                                                                                                                                                                               required during their development phase).
                                                                                                                                                                               These roles require medium – long-term
    volunteers have become more experienced, both           surprising since they are:                                                                                         commitment and are not suitable for people
    volunteers as individuals and the organisation              • Easily accessible – volunteers can just                                                                      who cannot commit to a significant term.
    as a whole, have recognised limitations to the              jump in without much training or any                                                                           • City Leadership is needed to translate a
    existing model. This has led to questions and               significant induction process. They                                                                            broad vision or Trustees’ direction into a
    the development of new programmes that seek                 provide excellent access into the world of                                                                     vibrant organisation at city level.
    to offer other meaningful ways to contribute to             volunteering.                                                                                                  • Board of Trustees should ideally be
    others’ lives. These, in turn, have met with their          • Results-oriented: clients get tangible                                                                       refreshed on a rolling basis after members
    own challenges:                                             results e.g. a painted room or garden                                                                          have served a number of three-year terms,
        • Practical work offering DIY or gardening (or          makeover.                                                                                                      creating an opportunity for volunteers to
        similar) skills as a once-off intervention meets                                                                                                                       develop trustee-level skills and demonstrate
        an immediate need but does little to address        For these reasons, these have a critical place in                                                                  these by serving as a Serve the City Trustee.
        clients’ ongoing concerns. Nor does it allow        the Serve the City offering.

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STRATEGIC PLAN 2019-21 - ireland - Serve the City International
Serve the City Ireland - Strategic Plan 2019-2021

     This may be an ideal programme to develop               this programme should not expand further
     through partnership with business. Existing             until more volunteers and volunteer leaders
     partnerships with LinkedIn, for example, could          are available. When these are achieved it
     be adapted to take on a leadership development          should be developed further. A specific
     focus which might better suit the aims of both          training programme as part of the Leadership
     organisations.                                          Development programme could be developed
                                                             for Befriending Programme leaders and may
     Programme Development:                                  be possible in conjunction with Hearth and
     Additional programmes have been developed in            Mind.
     order to have more impactful client interactions.
     These have been successful, have significantly          • Further Programmes: There is a desire to
     impacted clients and are deeply appreciated by          develop further programmes to tackle other
     clients and client support agencies. They are           significant issues. This desire should be
     nonetheless resource heavy and sometimes fail           encouraged, but with a clear understanding
     to achieve the level of client interaction desired.     that no further programme can be developed
     They need further development and resourcing            until the existing programmes are fully
     in order to bring them to the point where they are      developed and resourced and there is a
     mature and sustainable.                                 successful programme to develop new
                                                             leaders on an ongoing basis in place.
        • Asylum seekers (Tour the City): brought
        clients from reception centres on walks in         National and International
        different areas of the city to help them get       development of Serve the City:
        to know the city, have a social outlet and
        engagement with local volunteers. It was             • Serve the City also operates in Cork and
        a popular programme but required better              Galway. These are at a much smaller scale
        resourcing and co-ordination from volunteers         than Dublin and can still be managed by a
        and the reception centres. Questions                 single City Leader. The Trustees of STCI needs
        remain over the quality of client – volunteer        to ensure appropriate governance, while still
        interaction and the extent to which it               ensuring the cities can develop independently
        achieved its goals. Currently too resource-          to suit their context. Learning from the
        heavy to maintain, it is recommended                 development of programmes in Dublin could
        to delay restarting this programme until             help other cities avoid pitfalls along the way
        there are resources (particularly Project            but should not attempt to be too prescriptive.
        leaders) available. Rather than restarting the
        programme as it existed, it is recommended           • Elsewhere in the world, Serve the City
        that new strategies be tried to achieve              operates in many cities. It is clear that many
        integration, social opportunities and                cities are facing similar challenges. Any
        familiarity with the city in different ways.         solutions found and processes developed
                                                             should be shared with the wider STC family
        • Befriending (Hearth and Mind): Is a support        wherever possible. Attention should be given
        project for those in sheltered accommodation.        to developing processes whereby this type of
        Volunteers provide cleaning services with            information sharing is facilitated in order to
        an intention to also befriend those within           maximise the value of the ‘common brand’.
        the housing. This has worked very well,
        and one house is supported well by one
        team of volunteers. It is currently a little
        resource heavy and it is recommended that

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STRATEGIC PLAN 2019-21 - ireland - Serve the City International
12
                                                                                                                                                                                                                                                       Dublin
                                                                                                                                                                                                                                                                      2 Fix
                                                                                                                                                                                                                                                                                                                                                                                                                               PLAN

                                                                                                                          4 New
                                                                                                                                                                                                                                                                                                                                     Founder

                                                                                                                                                                                                                           engagement)

            development)
            (Influence STC
                                           engagement
                                                                                                                   programmes
                                                                                                                                                                                                                                                                                                         (Build sustainable

                                                                                                                                                                         development
                                                                                                                                                                                                                                                       Serve Days in

                                                  5 Wider STC
                                                                                     client engagement)
                                                                                                                                                                                                   3 Leadership
                                                                                                                                                                                                                                                       management of

                                                                                                                                                                                                                           recruitment engine as

                                                                                                                                                                         becomes critical
                                                                                                                                                                                                                                                                                                                                                                                                                               STRATEGIC

                                                                                                                                                                                                                                                                                                                                         1 Move beyond

                                                                                                                                                                         value-add of STC

                                                                                                                                             (Incorporate into vision)
                                                                                                                                                                                                                                                                                                         organisational capacity:)

                                                                                                                                                                                                                           well as meaningful client
                                                                                                                                                                                                                           (DIY / gardening projects
                                                                                                                                                                                                                           run smoothly as effective

            Support STC Ireland cities
            International development;
                                                                                     (recognise vision of deeper
                                                                                                                                                                                                                                                                                                 model

                      issues
                                                                                                                                 Stabilise
                                                                                                                                                                                                            Formalise
                                                                                                                                                                                                                                                                                                 systems

                                                                                                                                                                                                                                       Serve Day

                                                        Frame issues
                                                                                                     ongoing as is
                                                                                                                                                                                                                                                                            Ensure Stability

                                                                                                                                                                                                                                       every 2nd week

                                                                                                                                                                                                                                       administration
                                                                                                                                                                                                                                       to ensure easy
                                                                                                                                                                                                                                                                                               • Clean, effective

                                                                                                                                                                                                                                                                                                 admin systems

                      groups trying to
                                                                                                                                                                                                                                     • Develop process

                                                                                                   • Hearth and Mind
                                                                                                                                                                                                                                     • Develop systems
                                                                                                                                                                                                                                                                                               • Communications

                                                                                                                                                                               • Design / clean-up
                                                                                                                                                                                                                                                                                               • Management and

                                                                                                                                                                               • Run at least once!
                                                                                                                                                                                                                                       to ensure minimal
                                                                                                                                                                                                                                                                                                                                               Clarify & strengthen

                                                                                                                                                                                                                                                                                                 volunteer database
                                                                                                                                                                                                                                                                                               • Accurate resourcing

                                                                                                                                                                                                                                     • Consolidate projects

                                                                                                                                                                                                                                       preparations for each

                    • Develop ‘Peer support’

                      address similar issues
                                                                                                                                                                                 Project leader training.

                                                                                                     the City (or equivalent)

                    • Engage in International
                                                                                                   • Plan for re-start of Tour

                      fora to identify common
                                                                                                                                                                                                                                                                                                                                                                       YEAR 1

                                                                                                                                 Built
                                                                                                                                                                                                                                                M&E
                                                                                                                                                                                                                                                event

                                                                                                                                                                                                            Develop
                                                                                                                                                                                                                                                                            Develop

                                                                                                                                                                                                                                                weekly

                      another
                                                                                                                                                                                                                                                                                                        channels
                                                                                                                                                                                                                                                                                                        channels

                                                                                                                                                                   / Trustees)

                                                                                  • TTC restarts

                                                        Pilot solutions
                                                                                    numbers allow.
                                                                                                                                                                                                                                                                                                      • Develop website

                                                                                                                                                                 • Design training /

                    • Share progress on
                                                                                                                                                                                                                                                                                                                                                                                   KEY STRATEGIC GOALS AND GENERAL TIMELINES

                                                                                    to serve new clients

                      measures piloted to
                                                                                                                                                                                                                                                                                                                                               Build resource engine

                                                                                                                                                                                                                                              • Arrange 1 large-scale
                                                                                                                                                                                                                                              • Increase frequency to

                      trips to learn from one
                    • Arrange ‘Peer auditing’
                                                                                                                                                                                                                                                                                                      • Build brand recognition

                                                                                                                                                                   development for senior
                                                                                                                                                                                                                                                                                                      • Develop new resourcing

                                                                                                                                                                                                                                              • Build systems to ensure

                      address common issues
                                                                                  • Expand Hearth and Mind

                                                                                  • Develop new programme
                                                                                                                                                                                                                                                easy planning, execution,

                                                                                    engagement as volunteer
                                                                                                                                                                   positions (City leadership
                                                                                                                                                                   / Programme Coordinator
                                                                                                                                                                 • Run Project leader training
                                                                                                                                                                                                                                                                                                      • New volunteer recruitment
                                                                                                                                                                                                                                                                                                                                                                       YEAR 2

                                                                                                                                                                                                            Run
                                                                                                                                                                                                                                                                            Grow

                                                                                                                                                                                                                                                    year

                                                                                                                                                                                 need
                                                                                                                                                                                                                                                                                                     website

                                                                                                                                 Expansion

                                 solutions
                                                                                                                                                                                                                                                                                                                                               Consolidate

                                                                                                                                                                                                                                                    each week

                                                                                                                programme
                                                                                                                                                                                                                                                                                                     stage of org

                                                                                                              • Expand TTC,

                               • Peer support
                                                                                                                                                                                                                                                                                                     development

                                                                                                                H&M and New
                                                                                                                                                                                                                                                  • Duplicate Serve

                                                                                                                                                                                                                                                  • Run 2 – 4 large-
                                                                                                                                                                                                                                                                                                   • Prepare for next

                                                        Roll-out successes
                                                                                                                                                                                                                                                    scale events each

                                                                                                                                                                                 support increased
                                                                                                                                                                               • Regular training to
                                                                                                                                                                                                                                                                                                     and systems scale

                                 groupings help one
                                                                                                                                                                                                                                                    Days in a few areas

                                 another roll-out new
                                                                                                                                                                                                                                                                                                   • Add training, tools to
                                                                                                                                                                                                                                                                                                   • Ensure all processes
                                                                                                                                                                                                                                                                                                                                                                       YEAR 3

     Strategic Goals, Objectives, Actions, Key Performance Indicators and Critical Success Factors
                                                                                                                                                                                                                                                                                               KEY PERFORMANCE                                                                      CRITICAL
          STRATEGIC GOALS                                                        OBJECTIVES                                                                                                                             ACTIONS
                                                                                                                                                                                                                                                                                               INDICATORS                                                                       SUCCESS FACTORS

                                                                             Secure ongoing                                              A. Look for sponsorship of DIY materials from Hardware Providers                                                                                      ♦  Sponsorship agreements                                                        Visibility and
      1 Move beyond                                                          resource streams to                                            e.g. Woodies, Chadwicks or Builders, etc.                                                                                                          in place.                                                                        recognition of
      Founder                                                                achieve this strategy                                       B. Research Fundingpoint.ie and identify potential funders                                                                                                                                                                             sponsorship.
                                                                                                                                                                                                                                                                                               ♦ Success rate at funding
                                                                                                                                                                                                                                                                                                                                                                                Demonstrated
                                                                                                                                                                                                                                                                                               applications
                                                                                                                                                                                                                                                                                                                                                                                track record of
      (Build sustainable                                                                                                                                                                                                                                                                        ♦ Calendar of regular                                                           outcomes.
      organisational capacity and                                                                                                                                                                                                                                                              funding cycles
      strengthen governance:)
                                                                             Develop                                                     A. Break management, administration and co-ordination needs                                                                                           ♦  People (voluntary / paid)                                                     Alan freed from
                                                                             management,                                                    down into individual (small) roles.                                                                                                                identified and in place to fill                                                  all administrative
                                                                             administrative and                                          B. Identify these as once-off or ongoing roles.                                                                                                       all roles                                                                        and co-ordination
                                                                             co-ordination                                               C. Write clear role descriptions with skill requirements for each of                                                                                                                                                                   activities to focus
                                                                             capacity                                                       these roles.                                                                                                                                                                                                                        on strategic
                                                                             to support this                                             D. Recruit volunteers for the roles.                                                                                                                                                                                                   relationships
                                                                             strategy                                                    E. Seek support from existing volunteers in identifying people to
                                                                                                                                            fill these roles.
                                                                                                                                         F. Seek time commitment for all medium-term and long-term roles
                                                                                                                                            to avoid frequent changes and loss of organisational expertise.
                                                                                                                                         G. As necessary (and subject to funding) hire in people to fulfil
                                                                                                                                            critical roles.
                                                                                                                                         H. Audit communication needs and identify different forms of
                                                                                                                                            communication needed.
                                                                                                                                         I. Identify systems and people to support all regular
                                                                                                                                            communication needs.

                                                                             Develop admin                                               A. Clean up and segment volunteer database: identifying active                                                                                        ♦   Numbers in database.                                                         Good visibility
                                                                             systems to                                                     volunteers, senior volunteers and volunteers with specific                                                                                                                                                                          of database
                                                                                                                                                                                                                                                                                               ♦   Responsiveness levels.
                                                                             reduce day-to-day                                              abilities relevant to this strategic plan.                                                                                                                                                                                          effectiveness
                                                                             administrative or                                           B. Develop resourcing model to ensure clear understanding of                                                                                                                                                                           and results
                                                                             co-ordinating                                                  capacity of organisation based on available volunteers and
                                                                             activities                                                     volunteer leaders.
                                                                                                                                         C. Produce simple induction training: explore videos to deliver
                                                                                                                                            individual topics.
                                                                                                                                         D. Develop website as knowledge archive: explore video training/
                                                                                                                                            webinars.

                                                                             Guard the Vision,                                           A. Ensure Vision captures the dual goal of meaningful volunteering                                                                                    ♦ Updated Vision and                                                             Better
                                                                             Mission and Values                                             and meaningful client outcomes.                                                                                                                    Mission                                                                          understanding of
                                                                             of the organisation                                         B. Ensure Mission captures the ‘tension’ of providing easy-entry                                                                                                                                                                       client engagement
                                                                                                                                            volunteering and meaningful client relationships.
13

                                                                                                                                         C. Check all plans against the overall Vision, Mission and Values.
STRATEGIC PLAN 2019-21 - ireland - Serve the City International
14
                                 Ensure compliance      A. Audit of GDPR compliance and action plan.                         ♦ GDPR compliancy                  Time and
                                 with the Charities     B. Trustees familiarise themselves with CGC in 2019, with            register.                          resources
                                 Regulatory                implementation in 2020 for annual reporting in 2021.
                                                                                                                             ♦ Charities Governance
                                 Authority Charities    C. Strengthen Board of Trustees as needed.
                                                                                                                             Code ‘Compliance Record
                                 Governance Code
                                                                                                                             Form’ (available on CRA website)
                                 and the General
                                                                                                                             CRA annual report on
                                 Data Protection
                                                                                                                             compliancy
                                 Regulation (GDPR)
                                 and/or other codes/
                                 compliance as
                                 necessary.

                                 Clarify relationship   A. Agree limits of autonomy of city leaders and responsibility to    ♦   MOU’s updated
                                 between STC Ireland,      STC Ireland.
                                                                                                                             ♦ Communication chan-
                                 and STC Dublin,        B. Ensure regular communication between cities.
                                                                                                                             nels in place
                                 Cork, Galway and       C. Explore City leaders ‘peer review’ process to allow horizontal
                                 future cities             management and communication.

                                 Build up capacity:     A. Recruit new volunteers to match needs identified by               ♦ Effective Volunteer              Clear offering
     2 Fix management            more resources,           resourcing model.                                                 database.
     of Serve Days in            more volunteers,       B. Ensure all volunteers have basic induction and all Project                                           Training times
                                                                                                                             ♦   Induction records
                                 more leaders.             Leaders have received PL training.                                                                   suitable
     Dublin

     (DIY / gardening projects   Develop systems        A. Redesign the process of running a Serve Day:                      ♦   New processes in place.        Processes
     run smoothly as effective   to run Serve Days          i. Map the process from end to end.                                                                 can be harmonised
     recruitment engine as                                                                                                   ♦ Calendar of events
                                 more easily and            ii. Identify all points of failure, variation, disconnection,
     well as meaningful client                                                                                               with PL’s and volunteers.
                                 effectively and                 confusion, etc.                                                                                Volunteers engage
     engagement)                 ensure commitment          iii. Design new process with clear owners, decision points       ♦  Feedback from clients /
                                 to clients does not             and decision criteria.                                      referring agencies.                Clients appreciate
                                 exceed capacity to         iv. Ensure process has capacity to roll with last-minute                                            the support
                                 deliver.                        changes.
                                                            v. Produce tools necessary to roll out this process:
                                                                 Procedures, cheat sheets, reporting tools, etc.
                                                            vi. Formally roll-out this process for all Serve Days.
                                                        B. Set up annual calendar of planned DIY events and meet with
                                                           PL’s to arrange who will lead them.
                                                        C. Go through referral list: prioritise and de-commit as needed to
                                                           match current capacity.
                                                        D. Develop tools for easy sign-up to Serve Days, and easy
                                                           visibility of who is involved.
                                                        E. Seek equipment stores in a few places closer to where DIY is
                                                           happening.
                                                        F. Ensure referral process captures division of responsibilities
                                                           and provision of resources.
                                                        G. Have feedback loop to clients / referral agencies.

                                 Seek a large-scale     A. Identify high visibility / profile project worth engaging large   ♦   Activities complete            Time and
                                 Serve event.              team in.                                                                                             resources
                                                        B. Commission team to plan and execute this as a recruitment,
                                                           motivational and profile-building event.

                                 Adapt systems          A. (increase capacity first).
                                 (when ready) to
                                 cope with multiple
                                 sites running
                                 simultaneously,
                                 midweek serve day
                                 options, longer-term
                                 projects.

                                 ‘Volunteer             A. a.    Run annual leadership training to train new Project         ♦   New leaders trained            Leaders take on
     3 Leadership                development               Leaders.                                                                                             roles to meet
                                                                                                                             ♦   Skills matrix
     development                 and Leadership         B. Ensure Project Leader training covers practical DIY ability,                                         demand
                                 training’ a critical      capacity to train others in basic DIY                             ♦   Additional training events
     becomes critical            programme to build     C. Audit skill levels of Project Leaders annually.                   ♦  Assistant leaders               Training capacity
     value-add of STC            out organisational     D. Train existing leaders in additional leadership skills as needs   identified
                                 management                are identified.                                                                                      Suitable volunteers
     (Incorporate into vision)   capacity.              E. Identify Assistant Project Leaders. Use an assistant PL each                                         available
                                                           Serve day to reduce load on Project Leader and as training for
                                                           future Project Leaders.

                                 Clarify variety of     A. Develop clear role descriptions for: Project Leaders,             ♦   Clear role descriptions
                                 leadership roles.         Programmes Leaders, City Leaders, Administrators /
                                                           Coordinators, etc.

                                 Encourage              A. Communicate summary of Trustee’ meetings and decisions to         ♦ Record of                        Proactivity in
                                 cross-leadership          all leaders.                                                      communications.                    leaders to engage
                                 communication and      B. Set up communication platforms for leaders to communicate.
                                 collaboration.         C. Devolve decision-making wherever possible.

                                 Teach leaders to say   A. Bring leaders in for specific term of office rather than open-    ♦ Existence of                     Leaders respect
                                 ‘No’!                     ended commitments.                                                communication channels.            this process
                                                        B. Build in annual review of performance and include ‘health-
                                                           check’ questions.
                                                        C. Actively prefer long-term commitment of less frequent
                                                           involvement over intense involvement.
15
STRATEGIC PLAN 2019-21 - ireland - Serve the City International
16
                                                                         Build on partnership                                A. Rename as ‘Befriending Programme’ to call out purpose and                                                                                      ♦ Numbers involved in
                                 4 New                                   with ‘Hearth & Mind’                                   allow growth beyond Hearth and Mind when feasible                                                                                              befriending.
                                 programmes                              as capacity allows.                                 B. Develop volunteer induction to ‘befriending’ to ensure they
                                                                                                                                have clear understanding of value-add to clients of befriending
                                                                                                                             C. Plan annual event (e.g. Summer Barbeque) to celebrate
                                 (recognise vision of deeper                                                                    programme and catalyse growth when resources allow.
                                 client engagement)
                                                                         Repurpose ‘Tour                                     A. Clarify actual goals of programme.                                                                                                             ♦   Identification of needs.
                                                                         the City’ to better                                 B. Engage in process of programme design and planning.
                                                                                                                                                                                                                                                                               ♦ Programme design
                                                                         suit its purpose.                                   C. Identify resource needs and ensure these are in place prior to
                                                                                                                                                                                                                                                                               and description
                                                                         Resource, plan                                         re-launch.
                                                                         fully and relaunch                                  D. Ensure volunteers receive specific training for this programme                                                                                 ♦   Training in place
                                                                         as programme to                                        – explaining desired outcome and expectations of volunteers.                                                                                   ♦   Clients supported
                                                                         support integration                                 E. Agree division of responsibilities with partner organisations –
                                                                                                                                                                                                                                                                               ♦ Partnership
                                                                         of migrants into Irish                                 especially around resource commitments.
                                                                                                                                                                                                                                                                               agreements
                                                                         society.                                            F. Ensure clear and realistic commitment is made to clients –
                                                                                                                                avoid unrealistic expectations.
                                                                                                                             G. Investigate partnerships with other organisations to support
                                                                                                                                this (e.g. ‘Failte Isteach’)

                                                                         Explore ideas for                                   A. (ensure resources in place first)                                                                                                              ♦   Programme plans
                                                                         programme to                                        B. Arrange volunteer consultation and planning session to design
                                                                         address key social                                     future programmes.
                                                                         inclusion issues in
                                                                         Irish society.

                                                                         Influence STC                                       A. Issues experienced in Ireland are not unique – pass on                                                                                         ♦   Ideas imported.            Better
                                 5 Wider STC                             International                                          learning and contribute to wider discussion on development                                                                                                                    understanding of
                                 engagement                              development.                                           of Serve the City internationally.                                                                                                                                            client engagement
                                                                         Support STC Ireland                                 B. Explore tools that could be developed at STC International
                                                                         cities’ development.                                   level and used by all cities.
                                                                         Seek to influence the
                                                                         wider conversation
                                                                         of volunteer
                                                                         agencies in Ireland.
                                                                                                                                                                          ireland

                                                              IRELAND
                                                        SERVE THE CITY
                                                                                                                                                                                                                                                  Trustees

                                          Dublin 6W
                                  5-9 Terenure Place
                                            2nd Floor
                                                                                               Chair of STC International.
                                                                                                                        • Alan McElwee
                                                                                                                                                                                                                            • Cormac Shaw Chair

     volunteer@servethecity.ie
           www.servethecity.ie
                                    Terenure Village
                                                                                                      Who also serves as
                                                                                                                                         • Dick Bourke
                                                                                                                                                         • Rónán Coffey
                                                                                                                                                                          • Edwina Dewart
                                                                                                                                                                                            • Paul Kerr Company Secretary
                                                                                                                                                                                                                                                             to STC Galway
                                                                                                                                                                                                                                                                  travelling
                                                                                                                                                                                                                                                               The Trustees
                                                                                                                                                                                                                                                                                                                                  Serve the City Ireland - Strategic Plan 2019-2021
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