Czech Digital Trends & Big Data in 2019 - Austrian Business Circle (ABC), Prague NOVEMBER 20. 2018 - WKO

NOVEMBER 20. 2018

Czech Digital Trends & Big Data in 2019
Austrian Business Circle (ABC), Prague

Customers are
buying on
mobile. Now.

Ecommerce Trends
               Stronger Global competition (e.g. Amazon, Ebay, Alibaba). Multiple roll-outs from mother
               companies (e.g. Lidl eShop). Customers are more and more used to shop anywhere.

               Combining of Commerce (“selling”) with Marketing (“offer & promo”). Many startup solutions
               (360 photo, Live / Virtual selling, marketing automation).

               Integration with Logistics. Uber-like position sharing. Rapid delivery (in less than 1 hour).
               New approach (Uber Eats).

               Going Cloud. Big vendors (Microsoft, SAP) and greenfield development (Amazon AWS,
               Microsoft Azure).

               Integrated and seamless environment. Personalized offers (for customers). Real-time
               reporting (internal).

 3 | Copyright © 2018 Deloitte Digital. All rights reserved.

There is no such
thing as Big Data
“there is no “big data” really, just millions of small
bits and pieces brought together through a series
of algorithmic possibilities”

70% of companies have not yet fixed „the basics“
   Current State of Big Data Used Cases

                                                                                                                                        Investment in
          Internet of Things (IoT)
                                                                                                                                        sensor-based analytics

                      Fraud Detection

              Clickstream Analysis

                                                                                                                                        Informed decisions,
        Predictive Maintenance                                                                                                          coordinated actions

   Customer / Social Analysis

Data Warehouse Optimization                                                                                                             “the basics”

                                                         0        10       20      30      40      50     60       70   80   90   100

                                  Critical       Very Important        Important   Somewhat Important   Not Important

   Sources: Gartner, Deloitte surveys (2017, 2018)
   5 | Copyright © 2018 Deloitte Digital. All rights reserved.

What’s there for
me?

What do you need in the next year?
 Conclusion

              Define your strategy. Create roadmap. Combine fixing and new
              approaches. What’s in there for your customer?

              Invest in one area. Build skills (your team, or strategic partner) – new
              skills (customer focus, data science).

              Integrate (seamless) and automate. Make your data right.

7 | Copyright © 2018 Deloitte Digital. All rights reserved.

Thank you.
Pavel Špryňar
Senior Manager | Deloitte Digital
Contact: psprynar@deloittece.com

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