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CS march 2021
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Categories Shoppers Wish
Contained More Products* —
Grow Feminine Care Sales with Vagisil® Wash
Health and Wellness
Meet the unique needs of all your female shoppers
ODOR BLOCK pH BALANCE HEALTHY DETOX SCENTSITIVE SCENTS
Also Available:
Call your
Skin Care, Vitamins & Dietary Supplements, and Home Healthcare 011509060341
(Peach Blossom) distributor to stock
have historically been demonstrated differentiators for independent pharmacies 011509061294 these profitable
(Rosé All Day)
Vagisil® products!
011509060297
Skin Care 19% (Spring Lilac)
011509060396
Vitamins & Dietary Supplements 15% (Cucumber Magnolia)
Home Healthcare 9% 011509060228 011509060273 011509060853 011509060334
(White Jasmine)
Cold & Allergy 8% 1101 Westchester Ave. | White Plains, NY 10604 | vagisil.com | 800-431-2610
Feminine Care 6%
Pain Relief 6%
Vagisil® Odor Block 12 fl oz
Diabetes Management 5%
Eye & Ear Care 5%
First Aid 5%
Health Supports 4%
Personal Diagnostics 4%
Sun Care 4%
Compression Hosiery 3%
Digestive Health 3%
Family Planning 2%
Incontinence 1%
Vaporizers 1%
Based on 111 independent pharmacy shopper responses.
*7% of shoppers indicated an expansion of “all” categories was preferred.
54% responded “none” to this question. Download the entire
Percentages in chart were calculated excluding “none” and “all” responses. research report at:
No respondents selected wound care, smoking deterrents, or CBD.
hamacher.com/research-reports
march 2021 Hyland’s Earache Drops 0.33 fl oz march 2021
The #1 Selling Melatonin Brand^ 100% Drug-Free
Belongs in Your Sleep Aids Aisle Non-Habit Forming
Vegetarian N
MULTI-SYMPTOM RELIEF FROM NEW A
T
SINUS-RELATED ILLNESS The only 3mg
melatonin
A 2.5mg dose
that helps patients
Unique 10mg fast
dissolve tablet
Releases an initial
5mg dosage to help
U
R
supplement to fall asleep faster, enables quick patients fall asleep A
assist with middle stay asleep longer, absorption and can fast, and an additional L
of the night and wake up be taken anytime, 5mg over time to help
awakenings.† feeling rested.† anywhere. No patients stay asleep
water needed.† through the night.† P
R
TRIPLE ACTION RELIEF 047469076313 30ct 047469074050 8oz 047469071509 100ct 047469072797 100ct
AVAILABLE IN BOTH O
LIQUID AND CAPLETS Incremental usage Outperforms ZzzQuil D
in as little as one dose! drives sales Liquid Sleep Aids^*
Value sizes increase overall register ring
U
C
Partner with Natrol to capture melatonin segment growth – order from your distributor T
Clears sinus & nasal congestion Natrol, LLC | Natrol.com
Relieves headache & fever ^Nielsen xAOC L24wks through 12/26/2020 *ZzzQuil is a registered trademark of Procter & Gamble Melatonin is a solution for occasional sleeplessness†
†
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Thins & loosens mucus
UPC 363824261669 UPC 363824201207
*
EASY-TO-USE Award Winning Allergy
FAST-ACTING RELIEF
SPRAY
Eye Products N
A
sinus pressure & nasal congestion T
U
Innovative and affordable
R
Instant cooling menthol burst 100% natural active ingredients
A
No known side effects or interactions
L
Cnasal
oncentrated vapor promotes
& sinus drainage
Free from Belladonna
P
R
Powerful mucus-moving sensation Recommend for anytime relief from itching, O
UPC 363824834368
watering, burning, or sweating.* D
U
858961001327 858961001822
Order from your wholeasaler now! C
Order Mucinex Sinus-Max from your wholesaler
® ®
858961001686 T
Reckitt Benckiser • Morris Corporate Center IV • 399 Interpace Parkway • P.O. Box 225 • Parsippany, NJ 07054-0225
*FDA Disclaimer: Claims based on traditional homeopathic
www.mucinex.com | 1-866-252-5327
Stay Healthy, Naturally.
®
practice, not accepted medical evidence. Not FDA evaluated.
From our family, to your shelves.
*These Mucinex® Sinus-Max® Severe Congestion & Pain SKUs are featured within all Cold & Allergy planograms under Hamacher Resource Group’s (HRG) merchandising and pricing program in 2021. www.thereliefproducts.com | 888-969-6855
Mucinex® Sinus-Max® Severe Nasal Congestion
march 2021 Relief Clear & Cool Nasal Spray 3/4 fl oz march 2021
HELP YOUR PATIENTS & CUSTOMERS
BREATHE EASIER Soothing
aromatic
vapors
THIS COLD AND FLU SEASON! 100% Natural
active
Original Strength ingredients
Maximum Strength
Since 1889 Maximum Strength No Mess Roll On Vaporizing Cream
Cough Relief Plus Lavender
Portable, 2-in-1
Aromatherapy Stick
UPC 310742000207 UPC 310742010831 UPC 310742011197
Order from your wholesaler today!
FO R MO RE INFO RMATIO N C O NTAC T:
SALES@MENTHOLATUM.COM UPC 310742015904
UPC 310742010251 UPC 310742010305
The Mentholatum Company • 707 Sterling Drive, Orchard Park, NY 14127 • 877.636.2677 • us.mentholatumointment.com
Give your patients the
#1 CLINICALLY
RECOMMENDED
TOPICAL
Benefit-driven innovation
for your vitamin aisle
PAIN RELIEVER*
Professional resources available at:
www.biofreeze.com/for-professionals
Women Men Spray Gel Tube Roll–On
731124000071 731124000033 731124000064
Colorless Gel Tube
731124000040
To order,
contact your wholesaler,
UPC 33674601952 – Energy Multi-Vitamin UPC 33674159033 – Gummy Vitamin UPC 33674601945 – Energy Multi-Vitamin UPC 33674159002 – Gummy Vitamin
UPC 33674602430 – 50+ Multi-Vitamin UPC 33674159040 – 50+ Gummy Vitamin UPC 33674602447 – 50+ Multi-Vitamin UPC 33674159026 – 50+ Gummy Vitamin
or visit www.biofreeze.com
for more information.
Formulas contain 60-200mg fruit/vegetable powder per serving. Each formula delivers a full-complex of B-vitamins to help convert food into energy.*
Extra Large Patch Large Patch Gel Pump Cream Foam Singles Packets
Help your customers thrive – place your wholesale order for Alive ! ® 731124002778 731124001719 731124000088 731124001009 731124002822 731124000774
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Performance Health® and Biofreeze® trademarks are property of Performance Health and/or its subsidiaries and may be registered in the United States and other countries. Unauthorized use is strictly prohibited.
©2021 Performance Health. All rights reserved. * #1 Clinically Recommended: Trusted by pharmacists, physical therapists, chiropractors, massage therapists, podiatrists, and athletic trainers
Nature’s Way Inc. | 825 Challenger Drive | Green Bay, WI 54311 | 800-783-2286 | www.feelalive.com
Biofreeze® Cool the Pain Gel Tube 3 fl oz
Biofreeze® Cool the Pain Colorless Gel Tube 3 fl oz
Biofreeze® Cool the Pain Roll-on 2.5 fl oz
Biofreeze® Cool the Pain Spray 3 fl oz
Biofreeze® Cool the Pain
march 2021 Extra Large Patch march 2021
#1 Doctor’s
Choice
for their own
frequent
heartburnˆ
Frequent heartburn affects
RECOMMEND
**
of sufferers at night1
DUAL ACTION Nexium 24HR reduces your patients’ frequent
DIGESTIVE
heartburn related sleep disturbances:
THE
SUPPORT * as many patients achieved complete
resolution of nighttime heartburn
after just 1 week of treatment2*†
of frequent heartburn-related sleep
disturbances for most patients
was on their first night2*‡
Questions or Comments? Call 1-800-245-1040, M-F 8AM–6PM EST
Use as directed. Nexium 24HR may take 1-4 days for full effect.
305732450421
*This statement has not been evaluated by the Food and Drug *Based on a post hoc analysis of 2-week data from 2 previously published identical phase 4, multicenter, ‡First resolution defined as a study day when patients recorded “NO” sleep
Administration. This product is not intended to diagnose, treat, randomized, double-blind, placebo-controlled trials that demonstrated efficacy and safety of esomeprazole 20 mg disturbances due to frequent heartburn on daily diary card.
cure or prevent any disease. Trademarks are owned by or once daily in the morning in subjects with sleep disturbances due to reflux and frequent nighttime heartburn. **Use as directed one pill in the morning for 14 days. May take 1 to 4 days for full effect. PROTECTION ALL DAY &
licensed to the GSK group of companies. †Complete resolution of heartburn was defined as 7 consecutive 24-hour days without heartburn. ^ Among PCPs who use a branded OTC PPI. THAT LASTS ALL NIGHT
**
References: 1. Ease heartburn at bedtime. National Sleep Foundation Web site. https://sleep.org/articles/ease-heartburn-bedtime/. Accessed September 13, 2018.
Use as directed. **Prebiotic and Probiotic 50ct 886790121701 Benefiber.com 2. Johnson DA, Le Moigne A, Hugo V, Nagy P. Rapid resolution of sleep disturbances related to frequent reflux: effect of esomeprazole 20 mg in two randomized, double-blind, controlled trials. Curr Med Res Opin. 2015;31(2):243-250. Nexium24.com
®
Go beyond cleaning
to cool,
Relieve Gas soothe & reduce
irritation.
FAST.
GAS-X BENEFITS:
300430017181
®
300430117188 305730552110
305730553605
Relieves Pressure Relieves Bloating
Relieves Discomfort Works in Minutes! Recommend that fresh butt feeling!
Use as directed. Gas-X.com Use as directed. PreparationH.com
©2021 GSK group of companies or its licensor Place an order with your wholesaler today
y. ©2021 GSK group of companies or its licensor Place an order with your wholesaler today
y.
Preparation H® Soothing Relief Anti-Itch Cream 0.9oz
Preparation H® Soothing Relief Anti-Itch Wipes 60ct
Benefiber® Prebiotic Fiber + Gas-X® Extra Strength Nexium® 24HR 24ct
march 2021 Probiotics Gummies 50ct Cherry Creme 18ct march 2021
AN EFFECTIVE COMBINATION
OF IBUPROFEN AND ACETAMINOPHEN THAT
FIGHTS PAIN 2 WAYS: ADVIL DUAL ACTION
COMES IN 4 CONVENIENT
Acetaminophen Ibuprofen GRABANDGO SIZES TO
BLOCKS PAIN TARGETS PAIN HELP FIGHT PAIN NO MATTER
SIGNALS AT THE SOURCE
WHERE PEOPLE GO.
SIZE UPC
FOR MORE 18 count 305730147187
INFORMATION
36 count 305730147361
VISIT THE PAIN RELIEF
SECTION OF 72 count 30573014772 9
GSKHEALTHPARTNER.COM
144 count 305730147941
Trademarks are owned by
or licensed to the GSK
group of companies.
30573014772 9 300671201776
Use as directed. advil.com Use as directed. Voltarengel.com
DON’T LET
STRESS & TENSION
Define # 1 PAIN +#
1 SLEEP
Your Patients FAST PAIN RELIEF
RELIEVER
A WHOLE NIGHT’S SLEEP^
MEDICINE>
NON-HABIT FORMING
A patented dual-layer Rushes liquid fast
formula that combines the pain relief to where
#1 selling pain reliever it hurts to help you
(Ibuprofen) with the #1 sleep the whole
selling sleep aid night^
(Diphenhydramine)**
305730164207 305730167253
300672045911 300672039910 300672000910
Use as directed. **Among OTC brands >Based on OTC Sales
Use as directed. Excedrin.com ^Based on 7 hours of sleep which is the minimum recommended amount for adults pm.advil.com
©2021 GSK group of companies or its licensor Place an order with your wholesaler today
y. ©2021 GSK group of companies or its licensor Place an order with your wholesaler today
y.
Advil® Dual Action with Advil® Dual Action with Advil® Dual Action with Voltaren® Arthritis Pain Voltaren® Arthritis Pain
march 2021 Acetaminophen 72ct Acetaminophen 18ct Acetaminophen 36ct march 2021
Help your patients focus on their
immunity now more than ever with the
#1 PHARMACIST RECOMMENDED
brand
Not all Nicotine patches are DAILY IMMUNE SUPPORT*,
the same.1,2 The NicoDerm CQ Powerful blend of B Vitamins, Electrolytes
Patch is the only patch with and more Vitamin C than 10 oranges^
time-release SmartControl
Technology.3 NicoDerm CQ
doubles your patients’ chances
of quitting.4* It provides
sustained nicotine delivery
over 24 hours to your patients
throughout their day.1,2
*As compared with placebo. 1 DeVeaugh-Geiss AM, Chen LH, Kotler ML, Ramsay LR, Durcan MJ.
Pharmacokinetic comparison of two nicotine transdermal systems, a 21-mg/24-hour patch and a
25-mg/16-hour patch: a randomized, open-label, single-dose, two-way crossover study in adult
smokers. Clin Ther. 2010;32(6):1140-1148. 2 Fant RV, Henningfield JE, Shiffman S, Strahs KR,
Reitberg DP. A pharmacokinetic crossover study to compare the absorption characteristics of
three transdermal nicotine patches. Pharmacol Biochem Behav. 2000;67(3):479-482. 3 Gore AV, 076314302017
Chien YW. The nicotine transdermal system. Clin Dermatol. 1998;16(5):599-615. 4 Shiffman S, 076314302031
Ferguson SG. The effect of a nicotine patch on cigarette craving over the course of the day: ^Based on using the USDA.gov nutrient database value for a large, raw orange.
results from two randomized clinical trials. Curr Med Res Opin. 2008;24(10):2795-2804. 7ct 307661420506 * These statements have not been evaluated by the Food and Drug Administration.
Use as directed. Nicodermcq.com These products are not intended to diagnose, treat, cure or prevent any disease. EmergenC.com
TUMS is the #1 Physician
Recommended Adult Antacid Product*
goes to work in seconds
for fast heartburn relief!
THE EFFICACY
OF PRESCRIPTION
FLUTICASONE PROPIONATE,
353100248620 WITH OTC BENEFITS1
353100228899
For patients who were well-controlled
PRODUCT NEW UPC
on a prescription INCS and need
Adult 72 ct 353100228899
OTC convenience, FLONASE offers
Adult 144 ct 353100229575
the allergy relief it has as a 307667491807 307667392876 307660746508
Adult Twin Pack 2x144 ct 353100203346
prescription with the benefits of a Chewy Bites Smoothies Ultra Strength
Tasty outer shell, soft center. Extra Smooth Texture Fast relief for your patients’
Children’s 72 ct 353100248620
branded OTC medicine.1 Fast Relief in every bite. that dissolves fast. tough heartburn.
Use products as directed. 1 FLONASE Drug Facts Label. Flonase.com Use products as directed. *Based on ProVoice survey 12/1/19-11/30/20 Tums.com
©2021 GSK group of companies or its licensor Place an order with your wholesaler today
y. ©2021 GSK group of companies or its licensor Place an order with your wholesaler today
y.
Emergen-C® 1000mg Daily Immune Support Raspberry 30ct
Emergen-C® 1000mg Daily Immune Support Super Orange 30ct
TUMS® Extra Strength Chewy Bites Assorted Berries 32ct
FLONASE® Adult 72ct
march 2021 march 2021
The SlowMag Mg Franchise ®
Our 10 Top-Selling Items: BRACE FOR ADVENTURE. PREMIUM MAGNESIUM
Adjustable
WRIST
Night Wrist Support,
BACK
Comfort
Compression
ANKLE
Ankle
Performance
THUMB
Deluxe
Thumb
Knee
KNEE
Performance
THAT CUSTOMERS LOVE
051131201606 Back Support, Stabilizer, Stabilizer, Stabilizer,
Adjustable Adjustable Small/Medium Adjustable
Also Available:
051131211865 051131201514 051131198555 051131201569
Compression Stabilizing Wrist Brace,
Right Hand, Small/Medium Also Available:
051131200609
Compression Stabilizing Wrist Brace,
Comfort Stabilizing NEW
Back Support,
Right Hand, Large/Extra-Large Small/Medium FOR
051131201576 051131201552
FUTURO® supports and braces have been 2021
Compression Stabilizing Wrist Brace,
Left Hand, Small/Medium preventing and relieving joint pain for 70 years!
051131200593
Comfort Stabilizing Wrist Brace,
Adjustable
051131196773 Order from your wholesaler
www.futuro-usa.com
60ct 0-67618-10760-6 120ct 3-67618-11220-5 60 ct. 3-67618-11460-5
THE COUGH DROP CATEGORY SlowMag® Muscle + Heart enjoys SlowMag® Calm + Sleep
GROWTH LEADER SINCE 2015
1
94% loyalty. These customers: offers what customers
Allergy sufferers and everyday users purchase cough drops most frequently2 – meet their needs by stocking Ricola®. want to support:
• Make more store trips
Top-selling flavor Sugar free items represent Relaxation*
• Spend more on Magnesium
in the cough drop category3 20% of dollar sales in the
cough drop category4 Healthy Sleep*
• Buy more bottles of Magnesium
Moistens dry
mouth and Waking up refreshed*
tames throat SlowMag® Mg tablets feature
tickle and itch a special enteric coating that is
designed to reduce the chance
of upset stomach Contact your Emerson Rep
to learn more!
PLACE YOUR
ORDER WITH YOUR
036602079175 WHOLESALER. 036602192102 *These statements have not been evaluated by the Food
and Drug Administration. This product is not intended to
diagnose, treat, cure or precent any disease.
1. IRI FY 2015 to YTD 2020 WE 10/11/20. 2. Cadent Consulting Group Online Study, October 2019. 3. IRI MULO L52 WE 10/11/20. 4. IRI MULO L52 WE 09/06/20.
Avrio Health, L.P. MR-07255 12/20
Ricola USA, Inc. | 6 Campus Drive | Second Floor South | Parsippany, NJ 07064 | ricola.com
Ricola® The Original Natural Herb Cough Drops 21ct
Ricola® Lemon Mint Throat Drops 19ct
SlowMag® Mg Muscle + Heart 60ct
march 2021 march 2021
Trusted by outdoor workers, enthusiasts, and medical BETTER SLEEP FOR ALL
professionals for poison oak & ivy care and outdoor itch relief RECOMMEND PURE ZZZS ALL NIGHT TO HELP PATIENTS
TM
N
STAY ASLEEP LONGER THROUGH THE NIGHT * A
T
T
ecnu® Original and Tecnu® Extreme® remove
rash-causing oil from poison oak and ivy to keep U
it from spreading R
T
ecnu® Calagel® Anti-Itch Gel goes on clear A
and provides long-lasting relief from outdoor L
itches including: insect bites, sunburn, minor
cuts, scrapes, and more P
T
ecnu® Rash Relief™ Spray is an easy R
application spray that uses diphenhydramine HCL O
2% to provide maximum strength itch relief from UPC 083926141002 D
UPC 083926880017
outdoor itches, insect bites, sunburn, and more UPC 083926112002 UPC 083926102102
*These statements have not been evaluated by the Food and Drug Administration.
U
UPC 083926101006 This product is not intended to diagnose, treat, cure, or prevent any disease. C
323900041097 **Euromonitor International Ltd. Consumer Health 2018 Edition. Based on 2017 retail value sales of Sleep Aids www.zzzquil.com T
Keep Tecnu® products in stock through the season - order today!
Order from your wholesaler today.
Tec Laboratories, Inc. | Albany, OR 97321 | 1-800-482-4464 | teclabsinc.com
© 2021 Procter & Gamble
Vicks® ZzzQuil® All Night Melatonin 14ct
Make Space for MiraLAX Mix-In Pax
® ®
VITAMINS & DIETARY SUPPLEMENTS
Vitamin C
Immunity Product Sales See +35%
84% of current mix-in Continued Growth Multivitamins
Perfect users are loyal to single
Driven largely by immunity products, the +12%
for Travel dose form2
vitamin & dietary supplements category saw Elderberry
Top Immunity Product
a +24 sales percentage change last fall.1 +10%
MiraLAX® Mix-In Pax® Types and Their Growth1
over-index with 25 to Major brands continue to add immunity and Vitamin D
#1 Pharmacist 44-year-olds2 elderberry products to their lines, as both sales +8%
Recommended and demand continue to increase during the Zinc
Laxative1 Over 1/3 of mix-in users COVID-19 pandemic. +2%
are buying more than one
unit per year2
Recommend MiraLAX , the laxative
®
041100566560 041100820716
with a 96% patient satisfaction rate. 3
1. Pharmacy Times Survey 2018 2. Data on file 3. Survey of 300 consumers, 2018 ACTION
ITEMS Order immunity products
now. Many are in short
supply due to increased
Create an immunity endcap
near the pharmacy counter
to capture additional sales
Ask immune supplement
brands for brochures and
signage that can help
demand or ingredient this spring. educate customers.
BAYER CONSUMER HEALTH | 100 BAYER BOULEVARD | WHIPPANY, NJ 07981-0915 | WWW.MIRALAXHCP.COM shortages. ¹
IRI Scan Data 52 weeks ending 8/23/20, Total US Drug, MULO
march 2021 march 2021
Endcaps are the second most shopped
timely topic did you know?
area of a retail operation
Buyer Patterns Have Changed
New Report Now Available
Let HRG conduct a virtual 360°
store assessment to:
Medicare Part C –
This flowgram is based on the March Pain Relief, Cold, and Allergy 1. Assess the current shopper
experience
promotional planogram received by
subscribers to our merchandising and 2. Uncover ways to attract
Internal Pain Relievers new customers
pricing programs, TEMPS®. The theme
3. Develop a strategy to boost
of the endcap was Medicare Part C – sales and profitability
Pain Relief, Cold, and Allergy.
External Pain Relievers
Locate endcaps in high traffic areas 360⁰ store This robust report offers a view of the independent pharmacy
within eyesight of your pharmacy assessment Real Results channel from both the pharmacist and shopper perspectives.
counter. This makes it easier to “After implementing the
recommendations…our Here are some fast facts:
recommend these products and point front-end sales doubled
them out to your customers. in the last quarter!”
Allergy Products -Debbie Pelischek, manager The 21,683 independent
HFM Pharmacy & HFM Family pharmacies in the U.S. represent
Health Shoppe
35% of all retail pharmacies1
67% of independents
indicate their non-Rx business
is growing or holding steady
Cold Remedies You’ll receive an action plan to:
increase traffic
grow sales
17% of total pharmacy dollars
excel above your competition come from non-Rx items
Contact Tom at
tom_boyer@hamacher.com 43% of unit sales in health and
wellness are represented by
More information at hamacher.com/360-ind-pharm
cold & allergy, vitamins & dietary
Curious which profitable products to supplements, and pain relief
Be sure to watch for these
include in endcaps like these? upcoming issues of IN.depth 49% of shoppers indicate the
pharmacist’s recommendation is
Learn more about HRG’s category management program Apr.
Product Sampler the biggest factor in their non-Rx
by visiting hamacher.com/TEMPScategory. Your opportunity to request and try samples from purchase decisions
a variety of manufacturers
May
Category Spotlight: Wellness &
Personal Care Download the entire research report at:
Information on products with a specialty focus or hamacher.com/research-reports
for inclusion in upcoming category assortments 1
NCPA Annual Digest, 2020
march 2021 march 2021Hamacher Resource Group, Inc.
N29W22769 Marjean Lane
Waukesha, WI 53186
Join Our Facebook Group:
Independent Pharmacy – Profit in the Front End
facebook.com/groups/independentpharmacy
Hamacher Resource Group provides
community pharmacies with product
information on behalf of manufacturers
and does not endorse any specific
product or manufacturer. Hamacher
makes no representation or warranties,
expressed or implied, nor claims
responsibility for the results obtained from
the use of such information.
NOTE: Items identified with a star rating
(, , ) were objectively
evaluated within the past 12 months by
HRG’s analysts in support of the national
TEMPS® program. Never Outs® are part
of HRG’s TEMPS® program. They are the
top-selling items within a subcategory,
and should always be on a retailer’s
shelves, regardless of department size.
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