Cruelty-Free Made Simple - Cruelty-Free Kitty
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Cruelty-Free Made Simple How to shop ethically, find the best beauty brands, and help end animal testing. 2021 © 2021 crueltyfreekitty.com 1
Contents Introduction 3 List of cruelty-free brands 4-7 Product guides 8 Cruelty-free brands at Sephora 9 Cruelty-free brands at drugstores 10 Resources 11 © 2021 crueltyfreekitty.com 2
Why Cruelty-Free?
More than half of the brands you see in stores still test on animals. Animal testing
is less reliable than non-animal alternatives to determine product safety, yet
companies or governments rely on it because it’s cheap. By choosing cruelty-free
products, we can vote with our money and show brands that animal testing will no
longer be tolerated.
How does Cruelty-Free Kitty help?
We verify brands by contacting them directly, and each brand added to our
cruelty-free list has been carefully vetted and has answered all our questions.
One of the differences between Cruelty-Free Kitty and organizations such as PETA
or Leaping Bunny is that we’re the ones reaching out to companies, while PETA and
Leaping Bunny certification is done on a voluntary basis. By reaching out to brands,
we gather animal testing policies from companies that are otherwise overlooked.
This is why our database includes over 850 brands, including all the popular brands
found in stores.
Many big brands try to trick consumers with misleading claims and incomplete
policies. We publish their full animal testing policies and expose those that are not
truly cruelty-free. Examples of such brands include Wet n Wild, Physicians Formula,
L’Oreal, Origins, MAC, and many more.
More Information
Brand policies are subject to change. For more information and to find the
latest updates, please visit crueltyfreekitty.com.
© 2021 crueltyfreekitty.com 3
List of
Cruelty-Free Brands
NOTE: Brands marked with an asterisk (*) are cruelty-free,
but are owned by a company that isn’t.
# Avalon Organics Cailyn Cosmetics
100% Pure Aveda* California Tan
3INA Axiology Captain Blankenship
Cargo
A B Carol’s Daughter*
A Perfume Organic Babo Botanicals Caswell-Massey
Abba* Badger Cate McNabb
Acure Baja Bae Catrice
Adorn Cosmetics Balm Balm Celeb Luxury
Adwoa Beauty Barefaced Beauty Certain Dri
Aesop BareMinerals* Chantecaille
Aether Beauty Barry M Chi Chi Cosmetics
Afterglow Cosmetics Beauty by Earth China Glaze
AG Hair Beauty Bio Christophe Robin
Aila Cosmetics Beautyblender Ciaté
Alaffia Becca* CleanWell
Alba Botanica Bellapierre Clove + Hallow
Alima Pure Ben Nye Cocofloss
Amika Benecos Coloured Raine
Anastasia Beverly Hills Besame Colourpop
Andalou Naturals BH Cosmetics Conair
Annabelle Bite Beauty* Concrete Minerals
Antipodes Black Radiance COOLA
Antonym Blinc Copycat Beauty
Arctic Fox Blissoma Cosmedix
Ardell Booda Organics Cover FX
Ardency Inn Boots* Cover Girl*
Aromi Boosy Cosmetics Crazy Rumors
Arquiste Botanics* Crystal
As I Am Briogeo CYO Cosmetics*
Astonish Bulldog*
Athar´a Pure Bumble and Bumble* D
Attitude Butter London D.S. & Durga
Au Naturale Buxom* Das Boom
Aubrey Organics By Rosie Jane Davids
Auromère BYBI Beauty De Mamiel
Australian Gold Deborah Lippmann
Australis C Deck of Scarlet
Avalea C.O. Bigelow Deco Miami
© 2021 crueltyfreekitty.com 4
Deep Steep Face Atelier House of Lashes
Derma E Faith in Nature Hugo Naturals
Dermablend* Farmacy Beauty Hurraw!
DERMAdoctor Farsali Hush & Dotti
Dermalogica* Fiona Stiles Hynt Beauty
DermOrganic Fior Minerals
Desert Essence Fitglow I
DevaCurl* Flora + Bast I Am Selfcare
DeVita Flower IGK
Doll 10 Forager Botanicals Iles Formula
Dose Of Colors Formula 10.0.6 ILIA
dpHUE Formulary 55 Illamasqua
Dr. Alkaitis Fortune Cookie Soap Indie Lee
Dr. Barbara Sturm Frank Body Infuse by Casabella
Dr. Bronner’s French Girl Inika
Dr. Dennis Gross Function of beauty InstaNatural
Dr. Hauschka Furless IT Cosmetics*
Drunk Elephant It’s a 10
Drybar G
DuWop Gabriel Cosmetics J
Gerard Cosmetics J.R. Watkins
E Giovanni Jack Black*
Earth’s Beauty Girlactik Jacq´s
Earth Tu Face Gisou Jane
Ecco Bella Glo Skin Beauty Jane Iredale
EcoColors Gloss Moderne Japonesque
ECOS Glossier JASON
EcoTools Glow Recipe Jeffree Star
Edible Beauty Good Dye Young JINsoon
Edward Bess GOSH John Masters Organics
Elate Grande Cosmetics John Russo
Elemis Graydon Jordana
Eleven Australia Gressa Josh Rosebrook
Elf Josie Maran
Elizabeth Grant H Jouer
Ella + Mila H20 Plus Juice Beauty
Ellis Faas Habit Julep
Ellovi HAN Juvia´s Place
Emani Hana Organic Skincare
Embryolisse Hard Candy* K
EO Products Hard Botanicals Kahina Giving Beauty
Epic Blend Harvey Prince Organics Kaia Naturals
Ere Perez Hask Kaja
Essence Hello Products* Kari Gran
Eva Nyc Hempme Kate Somerville*
Everyday Minerals Hempz Kenra*
EVOLVh Herbatint Kesha Rose Beauty
Eyeko Herbivore Botanicals Kester Black
Horore Des Pres Kevin Murphy
F Hourglass* Kiko
© 2021 crueltyfreekitty.com 5
Kiss My Face Marc Jacobs Beauty* Odacite
Kjaer Weis Marcelle Odylique
KKW Beauty Maria Nila OFRA Cosmetics
Koh Gen Do Marie Hunter Beauty Olaplex
Kopari Beauty Mario Badescu Ole Henriksen
Kora Organics Marks & Spencer Olivella
Kosas Marula Omorovicza
Kreyol Essence May Lindstrom One Love Organics
Kryolan Mehron OOO Polish
KVD Vegan Beauty* Melt Cosmetics Organic Bath Co
Kylie Cosmetics* Mented Cosmetics Oribe*
KYPRIS Meow Meow Tweet Orly
Merle Norman Osea Malibu
L Method Oshun Organics
L.A. Girl Milani Ouai
Lancer Milk Makeup Oui the People
Lano Mineral Fusion Ouidad
Lather Molly’s Suds Out of Africa
Laura Geller Molton Brown* Overtone
Lauren B. Beauty Moroccanoil Oz Naturals
Lavanila Mrs. Meyer´s*
Le Couvent Des Minimes Mukti P
Le Labo* MUN Pacifica
Le Petit Olivier Murad* Pai
Level Naturals MV Organic Skincare Painted Earth
Lilah B. My Daughter Fragrances Palladio
Lily Lolo MyChelle Pangea Organics
Lina Hanson Patchology
Lit Cosmetics N Paul Mitchell
Linda Halberg Nabla Cosmetics Paula’s Choice
Lit Cosmetics Nad’s Peace Out
Live Clean Natasha Denona Penhaligon’s*
Living Proof* Natio People Of Color Beauty
Liz Earle* Natura Perfekt
Lotis Wei Nature Clean Perricone MD
Lulu Organics Nature’s Gate Personna*
Lunar Beauty NCLA Phlur
Lurk Nellie’s Pinrose
LUSH NEST Fragrances PiperWei
LVX Nip+Fab Pixi
No B.S. Plant Apothecary
M No7* Pour Le Monde
Mad Hippie Nourish Organic Pravana*
Madara Cosmetics Nubian Heritage* Preserve
Madison Reed Nude By Nature Prettu Frank
Maëlys Cosmetics Nude Skincare Primark
MAHALO nyl Priti NYC
Maison Louis MArie NYX* Province Apothecary
Makeup Geek Pupa Milano
Manic Panic O PUR Cosmetics
© 2021 crueltyfreekitty.com 6
Puracy SpaRitual Uoma Beauty
Pure Anada St. Ives* Urban Decay*
Stargazer Ursa Major
Q Stellar Beauty
Queen Helene Stila V
Strange Invisible Vapour Organic Beauty
R Studio Makeup Velvet Report
R+Co Sugarpill Verb
Radical Skincare Suki Vered Organic Botanicals
Rahua Sukin Vernon Francois
Range Beauty Summer Fridays Versed
Rare Elements Sunday Riley Vintner’s Daughter
Raw Sugar Suntegrity Vitruvi
RCMA Superdrug Volition Beauty
Real Simple Clean Supergoop!
Real Techniques Suva Beauty W
Red Apple Lipstick Sweet Chef W3LL People
REN* Wander Beauty
Renee Rouleau T Weleda
Resonance 396 Tarte* WEN by Chaz Dean
Reverie Tata Harper Whish
Rita Hazan TATCHA Whole Foods (365)
Rituel de Fille The 7 Virtues Wunderbrow
RMS Beauty The Beauty Chef
Rodial The Body Shop Y
Root Science The Green Beaver Company Yarok
Rouge Bunny Rouge The Honey Pot Co Yes To
The Ordinary Youngblood
S The Seaweed Bath Co. Youth To The People
S.W. Basics TheBalm YUNI Beauty
Sachajuan Thesis
Sand & Sky This is L.*
Sappho TO112 Z
Saranghae Tom’s of Maine* Zoeva
Schmidt’s Naturals* Too Faced* Zoya
Scotch Naturals Trader Joe’s Zuii Organic
Seche Tree Hut ZuZu Luxe
Seventh Generation* TrèStiQue
Shea Moisture* Trilogy
Sibu Trish McEvoy
Silk Naturals True McEvoy
Skin Laundry True Moringa
Skinny & Co Trufora
Skyn ICELAND Trust Fund Beauty
Sleek* Tsi-La
Smashbox* Tula
Smith & Cult
Soapwalla U *Brands with an asterisk are cruelty-free,
Sol de Janeiro Umberto Giannini but thet´re owned by a parent company
Sonia Kashuk UnSun that tests on animals.
© 2021 crueltyfreekitty.com 7Switching to
Cruelty-Free Products?
Find the best cruelty-free products
by visiting our guides below.
Face + Body Makeup
Deodorant Ultimate Guide
Soap Mascara
Dental Care Foundation
Facial Moisturizer Concealer
Shaving & Hair Removal
Sunscreen
Perfume
Nail Polish Remover
Household Hair
Cleaning Products Shampoo & Conditioner
Laundr y Detergent Hair Dye
Dr y Shampoo
Hair Spray
© 2021 crueltyfreekitty.com 8Cruelty-Free
Brands at Sephora
Below are the cruelty-free brands carried by Sephora. Your local Sephora
might not carry them all, but they’re all available online. Full guide.
Makeup Skincare
Anastasia Beverly Hills BeautyBio
BareMinerals* DERMADoctor
Beautyblender Dr. Dennis Gross
BECCA* Drunk Elephant*
Bite Beauty Farmacy
Blinc Farsali
Buxom* Herbivore Botanicals
Ciate Indie Lee
Cover FX Jack Black
Grande Cosmetics Kora Organics
Hourglass* Murad*
Josie Maran Ole Henriksen*
Jouer REN*
ILIA Summer Fridays
IT Cosmetics Sunday Riley
KVD Vegan Beauty* TATCHA*
Lilah B. Youth To The People
Marc Jacobs Beauty*
Milk Makeup
Natasha Denona
Perricone MD
RMS Beauty
Smashbox*
Stila
Tar te*
Too Faced*
© 2021 crueltyfreekitty.com 9Cruelty-Free
Brands at Drugstores
Many drugstore beauty brands test on animals. I’ve gathered the cruelty-free options
below, and you should find them at Target, Walmart, CVS, and more. Full guide.
Makeup Skincare
Ardell Acure
Annabelle Alba Botanica
B. (Superdrug) Andalou Naturals
Bonne Bell Aubrey Organics
e.l.f. Avalon Organics
EcoTools Babo Botanicals
Flower Derma E
GOSH Desert Essence
Hard Candy JASON
Jane Kiss My Face
Jordana Mineral Fusion
Makeup Academy Nip + Fab
Marcelle Nourish Organic
Milani Pacifica
Mineral Fusion The Ordinar y
NYX* Tom’s Of Maine*
Pacifica Queen Helene
Pixi Yes To
Prestige
Sonia Kashuk
© 2021 crueltyfreekitty.com 10Cruelty-Free
Resources
Please visit the links below for more of my cruelty-free resources. It would be greatly
appreciated if you shared these articles on Facebook with friends and family.
Learn More
List Of Companies That Test On Animals
Ever y thing You Need To Know About Animal Testing
China & Animal Testing: What You Need To Know
How To Determine If a Company Is Cruelty-Free
More Retailers
At Ulta
On Amazon
Our Ultimate Guides
Cruelty-Free Makeup
Cruelty-Free Skincare
Cruelty-Free Fragrances
© 2021 crueltyfreekitty.com 11You can also read
