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Cross-Media Data 2019 | florieren
Price List No 47, Valid from 01.01.2019
»for more success in flower retail.«
Title portrait florieren 02
Short & sweet 03
Technical information 04
Market data | facts 05
Themes | dates 07
Formats | prices 11
Specials | additions | discounts 12
Special types of advertising 13
Online advertising 14
Grüner Stellenmarkt 16
special publications to IPM 17
Publisher agents | Bank details 18
General terms and conditions 19
Publisher representatives | Contact details 20
www.florieren-online.deTitle Portrait florieren
The Regular Themes
»»Floristry
Edith Strupf (responsible)
»»Ranges / purchasing sources
T + 49 (0) 7 11 / 45 07 – 1 33 »»Trends and new markets
F + 49 (0) 7 11 / 45 07 – 2 07 »»Plants
estrupf@ulmer.de »»Business management
»»Marketing
florieren! is an independent monthly specialist magazine for florists. We touch
»»Services
on topical issues affecting the floristry sector and showcase new ideas and »»Innovations and new concepts
solutions based on real-life examples »»Training
»»Trade shows and exhibitions
The florieren! Content Concept
Success the in floristry retail business is based on two pillars: good,
sophisticated floristry combined with an economic and sales-oriented
approach. This is why consequent linking of inspiration and marketing. Communication channels
editorial department
Edith Strupf (responsible)
Tjards Wendebourg
chief editor
T + 49 (0) 7 11 / 45 07 – 2 18
F + 49 (0) 7 11 / 45 07 – 2 07
twendebourg@ulmer.de
www.florieren-online.de
2Short & sweet
Germany‘s only pure floristry trade magazine purchase price
The target group Inland Annual Subscription: 133,– €
E-Paper: 109,99 €
»»Professionals and committed young talent
»»General managers and executives
contact person
frequency of publication Marketing and Salef
monthly | 48. issue 2019 Anika Dietmann
T + 49 (0) 7 11 / 45 07 – 3 22
F + 49 (0) 7 11 / 45 07 – 2 21
inspection of distribution
adietmann@ulmer.de
Print Editions: 5.433
Distributed Editions: 4.901
Advert Scheduling
Sold Editions: 4.114
anzeigen@ulmer.de
NEW
(III. Quarter 2017 – II. Quarter 2018)
(please indicate the title of the magazine when booking)
Geographic distribution
Verlag
Inland: 98% 3.626
Abroad (A, CH, and others): 2% 1.274 Verlag Eugen Ulmer KG
actually distributed circulation: 100% 4.901 Wollgrasweg 41 | 70599 Stuttgart
T + 49 (0) 7 11 / 45 07 – 0 | F + 49 (0) 7 11 / 45 07 – 1 20
Media solutions for your communication targets info@ulmer.de | www.ulmer-verlag.de
»»Ads
»»Special forms of advertising: Flap | Inserts | Tip-on card
»»Supplements starting from €275 / Thousand
»»Online advertising available from €150
www.florieren-online.de
3Technical Information
Magazine Format
Bleed format: 210 mm × 297 mm (width × height) Digital printing information
Type area format: 176 mm × 255 mm (width × height)
Printing order: Black – cyan – magenta – yellow. Profile ISO coated v2 (EU).
Tonal range: half tones min. 2% to max. 98%. Dot gain in middle section is 17%
Formats in Type Area, in black, 14% in colour.
4 columns
Complete application of paint: max. 330%. Please do not use DCS-format,
Columns width × height
hairlines, RGB/LAB images and duplex images with special colours.
1 41 × 255 mm
Advertisements with special colours are to be created in CMYK with the correct
mixing ratios of the desired HKS colour descriptions.
2 86 × 255 mm Four-colour advertisements should equally be created in CMYK for the four-
colour process.
3 131 × 255 mm
Data transmission
4 176 × 255 mm Please send the printing documents for your advertisement by email directly to
the publisher:
NEW
Printing and processing Advert Scheduling
Printing
T + 49 (0) 7 11 / 45 07 – 1 86 | F + 49 (0) 7 11 / 45 07 – 2 21
anzeigen@ulmer.de
Sheet offset | 1/1- to 4/4-in colour (please indicate the title of the magazine when booking)
Paper
Cover: Wood-free image print glossy 170 g/m² Data Format
Inside: Wood-free image print dull 90g/m² Printable PDF (PDF/X-3).
Processing Data formats such as Freehand, Photoshop, Word, Corel Draw, etc, only after
consultation. The production of printing documents according to other
Stitched binding
templates will be charged.
www.florieren-online.de
4Market Data | Facts
Market volume
for flowers and plants 201/ in € % Green houseplants Flowering houseplants
6 12
»»The market volume for the flowers and plants retail sector in 2017
amounted to total sales of € 6 billion
Bedding and
1
balcony plant
2 Cut flowers
21
3 34
4
5
Perennials 6 6
7
8
Herbs 3
Shrubs Flower bulbs
Source: ZVG, AMI, January 2018 16 3
Business establishment name
»»With florieren! you can reach desired specialised flowershops Flowershop
(floristry) and the retail and cemetery nursery sector. 69,0% Retail gardening and nursery
19,2%
Cemetery nurseries
5,5%
Others
Source: Reader survey 17,4%
www.florieren-online.de
5Market Data | Facts
Position in the company
»»The florieren! readers count among the decision-makers in their Owner / co-owner not specified
companies. Around 60 percent are involved in all major decisions as 50,6% 4,8%
owner or managing director. Trainee
11,4%
Seller / agent
1,5%
Florist
Managing Director
18,1%
9,2%
Head of
Source: Reader survey Department
4,4%
Number of employees
»»About 73 percent of florieren! readers have three or more 7-10 staff
employees. 3-6 staff 12,2%
45,0%
more than 10 staff
15,9%
not specified
7,7%
1-2 staff
Source: Reader survey 45,0%
www.florieren-online.de
6Themes | Dates 2019
Edition Dates topics Exhibitions/Trade Fairs
01 DP: 27.12.18 Trends 2019 TrendSet München | 03.-05.01.19
January
CD T: 19.11.18 Trends in practice Nordstil Hamburg | 12.-14.01.19
CD A: 28.11.18
Plant purchasing - Trends for 2019 Ornaris CH – Zürich | 20.-22.01.19
Fair preview: IPM in Essen, Christmasworld in Frankfurt and the consumer goods fairs TrendSet and
maison & objet F – Paris | 18.-22.01.19
Nordstil
IPM Essen | 22.-25.01.19
christmasworld Frankfurt |
25.01.-29.01.19
paperworld Frankfurt |
26.01.-29.01.19
02 DP: 01.02.19 Wedding floristry Formland DK – Herning | 31.01.-03.02.19
February
CD T: 27.12.18 Accessories for Spring and Easter (TrendSet) ambiente Frankfurt | 08.-12.02.19
CD A: 02.01.19
Trade fair preview: Ambiente in Frankfurt and Cadeaux in Leipzig
03 DP: 01.03.19 Spring and Easter floristry Creativ A – Salzburg
March
CD T: 23.01.19 Christmasworld follow-up review Floriga Leipzig | 10.03.19
CD A: 31.01.19
Pesticides and fertilisers at the florist‘s CADEAUX Leipzig | 09.03.-11.03.19
DP: Date of publishing | CD T: Closing Date Text | CD A: Closing Date Advert Subject to change without notice.
7Edition Dates topics Exhibitions/Trade Fairs
04 DP: 01.04.19 Balcony- and terrace plants for the florist‘s
April
CD T: 25.02.19 Substrates - small packages for urban gardening fans
CD A: 01.03.19
Containers and accessories for the outdoor season
05 DP: 02.05.19 Ideas for Mother‘s Day
May
CD T: 12.03.19 Glass vases - the new collections
CD A: 28.03.19
Quality through freshness retainers
Paper and packaging
06 DP: 01.06.19 Funeral floristry and ribbon markers tendence Frankfurt | 29.06.-02.07.19
June
CD T: 23.04.19 Tags, ribbons and plugs for bouquets and plants
CD A: 02.05.19
Shop windows and product presentation
Orders for autumn and winter: Preview of Tendence and TrendSet
DP: Date of publishing | CD T: Closing Date Text | CD A: Closing Date Advert Subject to change without notice.
8Edition Dates topics Exhibitions/Trade Fairs
07 DP: 01.07.19 Floral decorations for parties and guests TrendSet München | 06.-08.07.19
July
CD T: 22.05.19 Gourmet - Covered table - Home textiles Nordstil Hamburg
CD A: 29.05.19
Trends for the Advent season and Christmas
Orders for autumn and winter: Preview of Nordstil
08 DP: 01.08.19 Floristry in late summer Ornaris Bern | 18.-20.08.19
August
CD T: 25.06.19 New products for Advent and Christmas 2019 (TrendSet, Tendence)
CD A: 02.07.19
Stationery: Greeting cards, sympathy cards, Christmas cards
Orders for autumn and winter: Preview of spoga+gafa and
09 DP: 02.09.19 Floristry for autumn spoga+gafa Köln
September
CD T: 26.07.19 Candles and lighting maison & objet F – Paris
CD A: 02.08.19
Preparation for the Advent season
IAA Frankfurt | 12.-22.09.19
Shopfitting and visual appearance
CADEAUX Leipzig
Creativ A – Salzburg | 31.08.-02.09.19
DP: Date of publishing | CD T: Closing Date Text | CD A: Closing Date Advert Subject to change without notice.
9Edition Dates topics Exhibitions/Trade Fairs
10 DP: 01.10.19 Floristry for memorial days
October
CD T: 26.08.19 Exotic materials and other products for grave decoration
CD A: 03.09.19
Semi-finished products, binding- and bracing aids
Working clothes and good tools
11 DP: 02.11.19 Advent floristry 2019
November
CD T: 23.09.19 Wellness products and air fresheners
CD A: 01.10.19
Price labelling
12 DP: 02.12.19 Festive and winter floristry
December
CD T: 23.10.19 A good place for retail suppliers to buy from
CD A: 31.10.19
01 DP: 27.12.19 Trends 2020 IPM, Christmasworld, Trendset, Nordstil,
January 20
CD T: 15.11.19 Trade fair preview - IPM in Essen, Christmasworld in Frankfurt and the consumer goods fairs TrendSet
CD A: 26.11.19
and Nordstil
DP: Date of publishing | CD T: Closing Date Text | CD A: Closing Date Advert Subject to change without notice.
10Formats | Prices
Formats Width × Height colour Price / € Formats Width × Height colour Price / €
1/1 Type Area Format bw 2.723,– 1/3 Type Area Format bw 908,–
176 × 255 mm 2c 3.078,– 176 × 85 mm 2c 1.168,–
3c 3.433,– 56 × 255 mm 3c 1.428,–
4c 3.788,– 4c 1.688,–
Section Format* bw 2.995,– Section Format* bw 999,–
210 × 297 mm 2c 3.350,– 210 × 105 mm 2c 1.259,–
3c 3.705,– 70 × 297 mm 3c 1.519,–
4c 4.060,– 4c 1.779,–
2/3 Type Area Format bw 1.816,– 1/4 Type Area Format bw 681,–
176 × 170 mm 2c 2.171,– 176 × 65 mm 2c 866,–
116 × 255 mm 3c 2.526,– 86 × 130 mm 3c 1.051,–
4c 2.881,– 4c 1.236,–
Section Format* bw 1.998,– Section Format* bw 749,–
210 × 191 mm 2c 2.353,– 210 × 83 mm 2c 934,–
131 × 297 mm 3c 2.708,– 102 × 148 mm 3c 1.119,–
4c 3.063,– 4c 1.304,–
1/2 Type Area Format bw 1.362,– 1/8 Type Area Format bw 340,–
176 × 130 mm 2c 1.622,– 176 × 32 mm 2c 430,–
86 × 255 mm 3c 1.882,– 86 × 65 mm 3c 520,–
4c 2.142,– 4c 610,–
Section Format* bw 1.498,–
210 × 148 mm 2c 1.758,–
102 × 297 mm 3c 2.018,–
4c 2.278,–
mm-price b/w: 2,67 €. All prices shown in the tarif are exclusive of legal VAT. The general business terms
and conditions for advertisements and external supplements in newspapers and magazines apply.
* Plus 3 mm bleed difference all round.
www.florieren-online.de
11Specials | Additions | Discounts
Special Positioning commercial job ads and small ads
Format Price in € from clients of the floristry retail business
Art of Advert colour
Width + Height Job ads / Purchase / Verkauf / Sales / Property / Misc
Corner filed ad
mm price 1 column b/w 1,34 €
on text area 115 × 170 mm 4c 2.475,– Box charge 8,00 €
Corner field ad
on bleed area
132 × 189 mm
plus 3 mm bleed difference
2.644,– Discounts
all round When purchased within 12 months (balance sheet year), a discount has been
Sole ads on 85 × 65 mm 4c 756,–
granted.
appointment pages
Text part ads per 41 mm volume column bw 4,46 per mm/column Quantity
per 56 mm volume column 5,95 per mm/column Repeat Discount
Discount
(Minimum charge 50 mm)
3 times 5 % 1 page 5 %
Strip ads to 90 mm high bw 4,27 per mm/column
per 56 mm volume column 6 times 10 % 2 pages 10 %
(Minimum charge 50 mm)
12 times 15 % 3 pages 15 %
5 pages 20 %
Binding Position 20 % surcharge
Colour and section surcharges are discounted.
Adverts Above Band and Above Type Area 10 % surcharge
Further formats, price upon request.
Colour Surcharges
Normal colours in line with Euro scale each colour 355,– €
below 520 mm each colour 260,– €
below 260 mm each colour 185,– €
below 185 mm each colour 90,– €
below 100 mm each colour 75,– €
Special colours (HKS) each colour 420,– €
We reserve the right to make colour adjustments for technical reasons. All prices shown in the tarif are exclusive of legal VAT. The general business terms and
conditions for advertisements and external supplements in newspapers and magazines apply.
www.florieren-online.de
12Special types of advertising
Special types Discription Special types Discription
COVER SKIRT * »»Flaps the same size as a page on the front and back SUPPLEMENTS * »»Maximum format 205 × 297 mm (w × h)
of the cover. Supplement, complete / Supplement, partial until
»»The advertisement can be positioned on the interior 2.000 copies.
and exterior of the flaps. »»unit weight of up to 25 g: 270,– € per thousand copies
TITEL
»»The upper 8cm are reserved for the publishers to unit weight of up to 35 g: 305,– € per thousand copies
U4
place the heading and logo. unit weight of up to 50 g: 355,– € per thousand copies
»»A flap on the reverse side can be combined with an »»Heavier weights and partial supplement less 2.000
advertisement on the outside back cover. Both the copies upon request. Additional charges will be
interior and exterior of the flaps can be used. levied according to the particular situation in cases
of complicated technical processing.
»»Templates: Before the order can be accepted the
publisher requires three templates by the closing
date for advertisements for the issue in question.
BOUND INSERTS* »»Delivered folded in unicut size 215 × 305 mm (w × h) Whether the order can be firmly accepted will not be
(unit height up to 25g). decided until the templates have been provided.
»»2 pages: 4.805,– € »»Inserts may not contain advertising from other
»»4 pages: 5.205,– € companies.
»»6 pages: 7.207,– €
DIGITAL INSERTS * »»Use cross-media to reach more people!
TIP-ON-CARD / CD * »»Carrier ads are only possible in 1/1-page format. »»Optimise your insert advertising with our online
»»Formats, placement, prices and details upon offer starting at only € 149 per month!
request »»Present your complete print insert also as a digital
insert (browsable PDF) in a very prominent place in
the slider on all relevant Ulmer journal websites in
the horticulture and agriculture fields. Preise auf
Anfrage.
* There is no discount for cover skirts, bound inserts, supplements, Tip-on-card and additional technical »»Prices on request.
costs. Dispatch address page 18.
www.florieren-online.de
13Online advertising
www.florieren-online.de Dates & Facts
Exclusive specialist topics with image galleries on the specialist portal florieren- Visits/Month 2.800 All values represent average values from the period
online.de are available to subscribers of the magazine florieren! and help them Page Impressions/Month 6.983 01.01. bis 30.06.2018.
with ideas and suggestions in their daily work. Source: Google Analytics
Up-to-the-minute figures on request.
Current company and product news, as well as industry scheduling dates, round
out the online offerings and make florieren-online.de an attractive companion
during that day-to-day work. 2 468 x 60
With an average of three pages per visit from over 2.100 visits per month to
florieren-online.de, our specialised portal can boast intensive use within the
1 728 x 90
floristry industry and therefore a positive advertising effect from the online
advertising format.
Standard Formats
160 x 600
Price i n € / Width + Height
Format
per Month* In Pixel
1 SUPERBANNER 410,– 728 x 90
2 FULL-SIZE-BANNER 350,– 468 x 60 6 300 x 100
3 SKYSCRAPER 410,– 160 x 600
4 560 x 100 3
5
1+3 HOCKEYSTICK 750,– 728 x 90 160 x 600
300 x 250
4 CONTENT AD 370,– 560 x 100
5 MEDIUM REC TANGLE 310,– 300 x 250
6 BUT TON 170,– 300 x 100
*All prices are given without VAT. All digital advertising formats are placed in rotation.
www.florieren-online.de
14Online advertising
Ad-Bundles on www.florieren-online.de Newsletter Grüne Profi Infos
Maximum performance – With our ad bundles, you can make sure that your Format Price i n € / Issue* Width + Height
advertising appears on all end devices. In Pixel
CONTENT AD 350,– 560 x 100
PC, laptop, smartphone, tablet – the digital range of information offered by
www.florieren-online.de is available everywhere and at all times. And the use * All prices are given without VAT.
on mobile end devices is increasing rapidly. Currently, mobile access comprises
30.6% of the visits to our website and newsletter. Advertorial on www.florieren-online.de
Format Price i n € / Month*
ONLINE-ADVERTORIAL 660,– Data delivery 15 business
days before campaign
Ad-Bundle Ad-Bundle Ad-Bundle Ad-Bundle launch
1 2 3 4
Prominent teasers displayed on the florieren-online de homepage: the teaser links to the full
SUPERBANNER % version of your online advertorial in the specialist portal
florieren-online de. *All prices plus value-added tax.
FULL-SIZE-BANNER %
SKYSCRAPER %
discounts
6 month
5 % discount
CONTENT AD % 12 month 10 % discount
Data transfer
MEDIUM REC TANGLE % % Data formats GIF, JPG, SWF, HTML
Data size max. 40 KB
BUT TON % % Time period delivery not later than five working days before the
campaign launch
PRICE IN €/ MONTH* 410,- 350,- 410,- 370,-
Delivery at onlinewerbemittel@ulmer.de
* All prices are given without VAT. All digital advertising formats are placed in rotation. The general terms and conditions for online advertising can be found at: www.ulmer-verlag.de/agb.
www.florieren-online.de
15www.gruener-stellenmarkt.de
The job market for horticulture and agriculture
»»Precise search in specialist target groups
»»More than 125 online job offers and searches day after day
»»Over 1,500 offers a year
»»On average, 8,590 visits and more than 33,300 page views per month*
»»Submit job offers yourself at any time — with a logo and PDF upload
»»Additional presentation of job offers in the Ulmer-Newsletter and on partner
websites
»»Those who book print job offers receive 60 days for the price of 30 days!
* Figures from Google Analytics (1 January 2018 to 31 July 2018)
www.gruener-stellenmarkt.de (employer area)
Ad scheduling and consultation
Online Basic Online PRemium Crossmedia PLUS Maria Scheurenbrand
»»Text ad »»Text ad »»When booking print job ads, T + 49 (0) 7 11 / 45 07 – 1 42
+ logo + ad PDF
»»Standard design template you receive 60 days for the F + 49 (0) 7 11 / 45 07 – 2 21
»»Extension option »»Own design price of 30 days! anzeigen@ulmer.de
»»Other optional services Please indicate the following in the subject:
»»30 days online »»30 days online Grüner Stellenmarkt
149,– € plus VAT. 249,– € plus VAT. Formats, technical data, and publication
dates on request.
»»60 days online »»60 days online www.gruener-stellenmarkt.de
199,– € plus VAT. 299,– € plus VAT.
www.florieren-online.de
16Special publications to IPM
IPM-App 2019 Offizielle IPM-Messezeitung 2019
Hardly anything is possible without smartphones anymore! Have you ever heard of „IPMnews“, the only official trade fair newspaper of the
world‘s leading horticultural fair? „IPMnews“ is a joint project between Messe
Help design this modern medium of communication! Secure your own mini- Essen and the publishing house Eugen Ulmer. „IPMnews“ is published in two
app within the IPM App and let your target group know exactly what you are languages (German/English) and is issued daily in the exhibition centre. In
planning during the trade fair, and what new items you will be bringing
along. addition to your presence at the trade fair of course, this makes it the fastest
and most effective medium for you to communicate with industry visitors to
Your advantages with the IPM App IPM.
»»Present yourself in a modern and portable fashion. Your advantages
»»The only mobile trade fair map. »»Up to 32,000 contact opportunities with all 4 editions.
»»Daily updates about your current new items and events at the trade fair. »»Daily distribution to visitors and exhibitors.
»»Editing and production occurs on site at the trade fair.
www.florieren-online.de
17Print office | Bank accounts
Print office bank accounts
Ungeheuer + Ulmer Deutsche Bank AG, Stuttgart
Körnerstraße 16
71634 Ludwigsburg BLZ: 600 700 70
Konto: 147 6878 00
delivery adress BIC: DEUTDESS
IBAN: DE62 6007 0070 0147 6878 00
for Supplement, Bound inserts, etc.
Delivery memo Südwestbank AG, Stuttgart
Für „florieren!-Nr. ...“ BLZ: 600 907 00
Konto: 741 3710 06
BIC: SWBSDESS
delivery date IBAN: DE04 6009 0700 0741 3710 06
14 days before publication.
Please send at least three samples directly to the publisher at the same time Österreich
Bank Austria, Bregenz
BLZ: 12 000
Konto: 518-8801-42/00
Payment terms BIC: BKAUATWW
Payable in full within 30 days. IBAN: AT18 1200 0518 8801 4200
Schweiz
Post Finance Zürich
BIC: POFICHBEXXX
IBAN: CH86 0900 0000 8004 7072 8
www.florieren-online.de
18Generel terms and conditions
1. In the following business terms, “Advertisement Order” means the agreement concerning the publication of one or more 12. If no particular size specifications are given, calculations will be based on the actual printing height that is standard for the
advertisements submitted by an advertiser or other purchaser of advertising space in a printed medium for the purpose of advertisement type.
dissemination. 13. If the client has not paid in advance, the invoice will be sent without delay, where possible within fourteen days of the
advertisement being published. The invoice must be paid within the time period stated in the price list, commencing upon receipt
2. Unless otherwise agreed, advertisements are to be commissioned for publication within one year of the conclusion of the of the invoice, unless a different, exceptional payment period or advance payment has been agreed upon. Any discount for advance
agreement. If a concluded agreement grants the right to commission individual advertisements, the order must be fulfilled within payment will be granted in accordance with the price list.
one year of the first advertisement appearing, provided that the first advertisement is released and published within the time limit
stated in sentence 1. 14. In the event of payment default or deferment of payment, interest and collection costs will be charged. In the event of payment
default, the publishing house may postpone further performance of the current order until payment and demand advance payment
3. Where an agreement has been concluded, the client may commission more advertisements than stated in the order within the for the remaining advertisements. In the case of reasonable doubt as to the client’s capacity to pay, the publishing house may, even
deadline period agreed or the deadline period stated in item 2. during the term of an agreement, make the publication of further advertisements dependent on advance payment of the relevant
sum and the settlement of unpaid invoices, irrespective of any payment date agreed previously.
4. If an order is not fulfilled due to circumstances beyond the control of the publishing house, the client shall reimburse the
publishing house a sum equivalent to the difference between the commissions agreed upon and those actually performed, without 15. The publishing house shall enclose a sample of the advertisement with the invoice upon request. Depending on the type and
prejudice to any other legal obligations. This reimbursement is not applicable if the non-fulfilment is attributable to force majeure scope of the advertisement order, tear sheets, sample pages or complete copies of the relevant publication will be supplied. If it is
within the scope of the publishing house’s risk. not possible to procure a sample, the publishing house shall send in its place a legally binding certificate verifying the publication
and distribution of the advertisement.
5. To calculate the commission quantities, millimetres of text lines are converted to millimetres of advertising space.
16. The client shall bear the costs for the production of any printing plates, paperboard mats or drawings ordered or costs for any
6. Orders for advertisements and advertising supplements that are placed expressly to be published only in certain numbers, in significant changes to previously agreed upon designs desired by or occurring in the responsibility of the client.
certain editions or in certain positions in the printed matter must be received by the publishing house sufficiently in advance that
the client can be informed before the advertisement deadline that the order cannot be fulfilled in its current state. Classified 17. Where an agreement has been concluded regarding multiple advertisements, a claim for price reduction may be derived from a
advertisements are printed under the relevant classification even if this is not agreed upon expressly. reduction in circulation if the average total circulation for the placement year beginning with the first advertisement is lower than
the average circulation stated in the price list or stated in some other way, or, if no circulation is stated, lower than the average
7. Island advertisements are advertisements with at least three sides bordering on text and not other advertisements. purchased circulation (for specialist magazines, as appropriate, the average distributed circulation) of the previous calendar year.
Advertisements that are not identifiable as advertisements because of their editorial design will be clearly labelled with the word A reduction in circulation only entitles the client to a price reduction if it constitutes a reduction of:
“advertisement” by the publishing house. 20%, for a circulation of up to 50,000 copies.
15%, for a circulation of up to 100,000 copies.
8. The publishing house reserves the right to reject Advertisement Orders – including individual commissions made in connection 10%, for a circulation of up to 500,000 copies.
with an agreement – and supplement orders on the basis of their content, their origin or their technical form in accordance with 5%, for a circulation of over 500,000 copies.
consistent and factually justified principles laid down by the publishing house if their content breaches legislation or regulatory Furthermore, entitlements to price reduction in relation to concluded agreements are excluded if the publishing house notifies the
stipulations or if the publishing house could not reasonably be expected to publish them. This also applies to orders placed with client of the reduction in circulation early enough in advance that the client has the opportunity to withdraw from the agreement
agencies, receiving offices or representatives. Supplement orders are binding for the publishing house only after a sample copy of before the advertisement is published.
the supplement has been submitted and approved. Supplements that the reader may suspect to be part of the newspaper or
magazine because of their format or presentation or those that contain third-party advertisements will not be accepted. The client 18. In the case of box number advertisements, the publishing house shall exercise due commercial care for the safeguarding and
will be notified of the rejection of an order without delay. prompt forwarding of the offers. Registered letters replying to box number advertisements will only be forwarded as standard mail.
Replies received for box number advertisements are kept for four weeks. Letters that are not collected within this time period will
9. The client is responsible for the prompt submission of the advertising copy and printing material in perfect condition or the be destroyed. The publishing house shall endeavour to return valuable documents, but is not obliged to do so. The publishing
prompt submission of the supplements. If the printing material is noticeably unsuitable or damaged, the publishing house shall house reserves the right to open incoming replies for inspection purposes in the interest of and for the protection of the client
request a replacement without delay. The publishing house guarantees that advertisements will be printed in the standard print to guard against misuse of the box number service. The publishing house is not obliged to forward business proposals or agency
quality for the relevant publication, within the scope of the printing material provided. offers.
10. If the printed advertisement is fully or partly unreadable, incorrect or incomplete, the client may demand a payment reduction 19. Printing material will only be returned to the client upon special request. The obligation to safeguard ends three months
or replacement advert in perfect condition, but only to the extent that the purpose of the advertisement was compromised. If the after expiration of the agreement.
publishing house fails to meet an appropriate deadline granted for this purpose or if the replacement advertisement is also
imperfect, the client may demand a payment reduction or rescission of the order. Claims for compensation arising from positive 20. The place of performance is the seat of the publishing house.
breach of obligation, culpa in contrahendo or tort are excluded. Claims for compensation arising from delay or inability to perform In business transactions with business people or legal persons governed by public law or relating to special funds under public
are restricted to compensation for the foreseeable damage and financial loss and to the fee charged for the advertisement or law, the place of jurisdiction in the event of legal disputes is the seat of the publishing house. Insofar as claims of the publishing
supplement concerned. This does not apply to wilful misconduct and gross negligence on the part of the publisher or the house are not made via payment enforcement proceedings, the place of jurisdiction in the case of non-business persons is
publisher’s legal representatives or performing agents. The publishing house’s liability for the absence of guaranteed qualities is determined by the person’s place of residence. If the client’s place of residence or place of habitual residence, even in the case of
not affected. In commercial business transactions, the publishing house is furthermore not liable for the gross negligence of non-business persons, is not known at the time of the claim being asserted or if the client, after an agreement has been
performing agents; in all other cases, the extent of liability to business people for gross negligence is restricted to the foreseeable concluded, changes place of residence or place of habitual residence to a location beyond the jurisdiction of the law, the agreed
damage and financial loss and must not exceed the fee to be paid for the advertisement concerned. Any complaints must be made place of jurisdiction is the seat of the publishing house.
within four weeks of the invoice and advertisement sample being received, except in the case of defects that are not obvious.
11. Proofs are only supplied if expressly requested. The client is responsible for the correctness of returned proofs. The publishing
house shall implement all corrections of errors that it is notified of within the time period specified when the proof was sent.
19We would be happy to assist you with expert advice regarding your advertising needs
Publisher Agents
province Ihr Kontakt
Baden-Württemberg SW Medienvertretung
Saupe + Weber OHG
Frankreich und Schweiz Karlstraße 77
74348 Lauffen
T + 49 (0) 71 33 / 96 11 96
Editor / Publishing House F + 49 (0) 71 33 / 96 11 98
info@saupe-medien.de
Verlag Eugen Ulmer KG KG T + 49 (0) 7 11 / 45 07 – 0
Wollgrasweg 41 F + 49 (0) 7 11 / 45 07 – 2 21
Bayern SW Medienvertretung
70599 Stuttgart anzeigen@ulmer.de Brandenburg und Sachsen-Anhalt (südlich der A2/E30 ) Saupe + Weber OHG
Sachsen Windmühlenstraße 44
Thüringen 73431 Aalen
Hessen
Rheinland-Pfalz T + 49 (0) 73 61 / 3 8 03 8 – 0
Saarland F + 49 (0) 73 61 / 3 8 03 8 – 38
Contact Persons info@saupe-medien.de
Italien und Österreich
Marketing and Sale
Anika Dietmann Berlin Medienvertretung Walkenhorst
T + 49 (0) 7 11 / 45 07 – 3 22 Brandenburg und Sachsen-Anhalt (nördlich der A2/E30 ) e.K.
F + 49 (0) 7 11 / 45 07 – 2 21 Bremen Inh. Stefanie Walkenhorst
Hamburg Heimkehrerweg 23a
adietmann@ulmer.de Mecklenburg-Vorpommern 48153 Münster
Niedersachsen
Nordrhein-Westfalen T + 49 (0) 251 / 9720 5128
Schleswig-Holstein M + 49 (0) 171 / 7766011
Advert Scheduling
walkenhorst@mv-walkenhorst.de
T + 49 (0) 7 11 / 45 07 – 1 86 Niederlande, Belgien und Dänemark
F + 49 (0) 7 11 / 45 07 – 2 21
from 01.01.2019
anzeigen@ulmer.de NEW
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