Craft Hard Seltzer - Red Door Capital Partners
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Craft Hard Seltzer
Purpose
Our intent is to create and define the Craft
Hard Seltzer Category using strictly REAL
ingredients and innovative flavor profiles.
Our beverages are born from passion and
intent, while also creating social awareness
and resources for endangered wildlife.
Mission
Here’s the Problem Y’all Current Marketplace: • All skinny white cans • Same ABV – 4.5% - 5% • Same flavors & flavor providers • No Story • No Bigger Purpose • No Character • No Diversification • No Brand Loyalty
Enter the Elephant Harder, Healthier, Happier Innovative Flavors & Exploration Branding with Character Crafted with PASSION! Creating Premium Price Point Diversification on the Shelf & in the Fridge
Leading the Herd INNOVATING the True Craft Hard Seltzer Category CAPTIVATING the more mature audience that wants an elevated product CONNECTING to consumers through our brand values and experiential approach
Why Now?
• 90% of Hard Seltzer sales occur at off-
premise retailers- room for on-premise
expansion
• The Total Beer Dollar Sales increased
+14% YTD, Wine 28% & Spirits 26% - Hard
Seltzer is up 308%
• Better for You is here to stay and Hard
Seltzer is the Market Leader
• The category needs innovation
and diversity- it needs a leader
Market Size “More than half of U.S. alcohol consumers drink hard seltzer at least once a week, with an average of 2.83 can per occasion.” – Brandy Rand COO of IWSR $1.5 Billion in 2019 $4.1 Billion in 2020 Estimated $30 Billion by 2025 On track to account for 20% of all beer sales by EOY 2022
Market is Set to Quadruple to hit $30B by 2025
Customers are “trading up“ in all categories, but
there’s been no innovation in seltzer
We are meeting consumer
demands by creating:
Competition • Quality
• Actually Better for You
Main Players: 55% • Diversity / Innovation
• White Claw – 55% $825M
• Purpose
• Truly – 30%
Solving for the retail
• Bon & Viv buyer’s dilemma of
• Wild Basin cannibalization on
• Bud Light their shelves
• Smirnoff Driving new diversity
& higher ring value
Stephen Young Ian Knowles
Co-Founder & CEO Co-Founder & Strategic Partnerships
Formerly of Stone Brewing & Distribution Founder of Spruce & Norton Venture Firm
Chain and Leadership Professional & Redwood Breweries
Brett Lawrence Mike Warren
Co-Founder & Local Sales Chief Investment Officer
CEO of Rancho Las Lomas CEO & Founder of Alethia Strategic Business
& Founder of Towne Park Brew Solutions
EVP Strategy & Partnerships Red Door Capital
Randy Ornstein Stuart Dooley
Advisory Board Member Creative Director
Sr. Director of Beverages at goPuff Branding Specialist &
Former VP of Sales at Anheuser-Busch- Walmart & Founder of Dooley Creative
Sam’s Club
Former VP of Beyond Beer at ABI
Growth Strategy 2021 Enter Market- Focus on Local Soft Launch Elephant into key So Cal on/off/and venue locations Solidify full launch approach, flavors, and partnerships 2022 Dig Deep, Innovate, and Lead Major launch into independent and chain retail Expand traditional Distribution to neighboring markets Market leading branding and merchandise Win with experiential marketing, tastings, events, and PR Establish Elephant as the premier innovator in hard seltzer 2023 and Beyond Continue to Innovate with additional SKUs and packages Expand partnerships and market opportunities Launch into new Distribution adding 3-4 markets every 6 months
Ya HERD?! Investment Contact: Mike Warren Chief Investment Officer 949.373.6808 mike@elephantcraftseltzer.com
You can also read
